July 20, 2016 Board of Park Commissioners Meeting

first_imgBOARD OF PARK COMMISSIONERSREGULAR MEETINGKEVIN WINTERNHEIMER CHAMBERSROOM 301, CIVIC CENTER COMPLEXWEDNESDAY, JULY 20, 2016 12:00 NOONREVISED AGENDA CALL TO ORDERMINUTES —July 6, 2016 CONSENT AGENDAa.   Request Re:  Declare Ice Maker Surplus at the C.K. Newsome Community Center. – Holtzb.   Request Re:  Approve and Execute Independent Skating Professional Agreement with GeorgeAnn Griffin-Atkinson for Swonder Ice Arena. – Crookc.   Request Re:  Approve and Execute Independent Skating Professional Agreement with BriannaLinenburg for Swonder Ice Arena. – Crookd.   Request Re:  Approve and Execute Independent Skating Professional Agreement with GraceMyer for Swonder Ice Arena. – Crooke.   Request Re:  Approve and Execute Independent Skating Professional Agreement withKasandra Catherine Neimeier for Swonder Ice Arena. – Crookf.   Request Re:  Approve and Execute Independent Skating Professional Agreement withKiersten Overton for Swonder Ice Arena. – Crookg.   Request Re:  Approve and Execute Independent Skating Professional Agreement with MichaelRuhnke for Swonder Ice Arena. – Crookh.   Request Re:  Approve and Execute Independent Skating Professional Agreement with DanaTang for Swonder Ice Arena. – Crooki.   Request Re:  Approve and Execute Independent Skating Professional Agreement with ChristinThompson for Swonder Ice Arena. – CrookOLD BUSINESSa.   Request Re:  Review and Approve Revisions to Park Property Use Permit. – StahlNEW BUSINESSa.   Request Re:  Consideration of Request for Admission Special at Mesker Park Zoo & BotanicGarden for NSA Tournament Attendees by the Evansville Sports Corporation. – Kelley Weisb.   Request Re:  Any Other Business the Board Wishes to Consider and Public Comments.REPORTSa.   Kathy Hutter, Lloyd Poolb.   Lisa Wube, SportsACCEPTANCE OF PAYROLL AND VENDOR CLAIMS  ADJOURNFacebookTwitterCopy LinkEmailSharelast_img read more

10 things to do in Vegas at America’s Credit Union Conference

first_img The High RollerRight next to Caesar’s Palace (the conference’s official lodging partner) is The Linq, a hotel and shopping promenade full of things to see and do. Its major attraction is The High Roller, the world’s tallest observation wheel. At 520 feet in diameter, one revolution on this behemoth takes 30 minutes to complete. Shopping on the StripPlenty of great shopping is available throughout Sin City, the famed Las Vegas Strip features the greatest density of commerce, with hundreds of outlets offering clothes, jewelry, art, souvenirs, memorabilia and more. At the 2017 America’s Credit Union Conference, discovery is what it’s all about. In a schedule packed with opportunities to gain valuable knowledge, attendees get to discover the ideas, strategies, trends and technologies that are shaping the credit union industry.When the conference adjourns for the day, attendees will discover the sights and sounds of our host city, Las Vegas. The Entertainment Capital of the World has no shortage of thrills, attractions, and time killers. (Here are some things to get most excited about): Cirque du SoleilRadically transform the way you think about the circus with their thrilling acrobatic show. The Canadian entertainment juggernaut has a handful of resident shows in Las Vegas, including The Beatles LOVE, Zumanity and Michael Jackson ONE. Shows GaloreOf course, Cirque du Soliel isn’t the only game in town. Many of the world’s top entertainers call Las Vegas home, including prop comic Carrot Top, magician David Copperfield and the one-of-a-kind Blue Man Group. On Sunday, June 25, America’s Credit Union Conference attendees will be heading to a performance from country legends, Reba, Brooks & Dunn. Celebrity Restaurants NatureLas Vegas’ abundant natural beauty is one of its most underappreciated virtues. Red Rock Canyon’s vermillion ridges make for great sightseeing on bike rides or hikes, while the nearly 12,000-ft.-high Mount Charleston rewards hikers willing to get a little chilly with enchanting forests and fascinating Nevada wildlife. Helicopter ToursFrom the ground, Las Vegas can feel like sensory overload. Riding a helicopter thousands of feet in the air, however, you can fully appreciate the city’s luminous beauty, splendor and constant action. It’s a great way to cap off your Vegas stay and reflect on all that you’ve discovered in Sin City.America’s Credit Union Conference will be held June 25-28, 2017, in Las Vegas. To learn more and register, please visit acuc.cuna.org.center_img The Fountains of BellagioOne of Las Vegas’ most iconic attraction is free to experience. Dozens of times per day, the Bellagio Hotel puts on dazzling, unforgettable water shows choreographed to classic pop songs, Broadway tunes and jazz standards. Visit more than once—no two performances are the same! Gordon RamsayWolfgang PuckMario BataliGiada de LaurentiisSeveral culinary professionals have their own Vegas restaurant with its own unique flavor and atmosphere. Bring your appetite; world-famous cuisine is on the menu. Fremont Street ExperienceWhile this mall features plenty of noteworthy diversions, the main attraction is the pedestrian promenade’s 90-ft. Viva Vision canopy screen, which uses more than 12.5 million LED lights to create remarkable light shows all night long. Hoover DamBuilt from 1931 to 1936, the Hoover Dam continues to provide power to Las Vegas to this day. Consider taking a break from the glitz and glamor and head to Lake Mead to see this astonishing testament to American ingenuity, ambition, and dedication. 122SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

Danish pension fund to offload all real estate into half-owned fund

first_img“We are a small pension fund and expect to sell all our real estate in the next year,” Bache Vognbjerg said.The pension fund – which has total assets of around DKK9.5bn (€1.3bn) – sold all four of the residential properties it owns in the city of Aarhus.The fund said property generally produced low levels of return and that the money could attract a better return if invested differently.Bache Vognbjerg said it had gone ahead early with the sale of the four buildings because it had received a good offer it could not refuse.The parties have agreed not to disclose the value of the sales.The pension fund’s overall real estate holdings – which currently total around DKK600m in value before the latest sale of four buildings – will be sold, with the proceeds ploughed into a real estate fund in cooperation with two other pension funds, Bache Vognbjerg explained, declining to name them.Pensionskassen for Farmakonomer will then receive half of the sale value in cash and be 50% owner of the fund itself.The pension fund outsources all of its asset management but does risk management in-house. Denmark’s Pensionskassen for Farmakonomer – the pension fund for pharmaceuticals assistants – has sold four residential properties in Aarhus as a first step in selling off all its direct real estate holdings.Because of the high capital requirements for the asset class, the fund plans to sell all real estate within the next year, putting the proceeds into a fund.Peter Bache Vognbjerg, the labour-market pension fund’s chief executive, told IPE: “Within our risk budget, real estate had too high a weight, and it had to have too much in terms of capital.”The asset type was also considered too illiquid, he said.last_img read more

Russell looking to put on a show at Penns

first_imgJanieve Russell remains confident of excelling again at the upcoming Penn Relays, which will be held at the University of Pennsylvania, Philadelphia, from April 28-30.”They (fans) are expecting great times. They are expecting a show and I am just going out there to use Penn Relays as a training ground again,” said Russell.Russell, a University of Technology (UTech) student, competed at Penns for eight years – five for her alma mater Holmwood Technical and three years for UTech.”I have a lot of experience. Penn Relays is very cold and thing, and a lot of athletes are not used to the climate because they are always in the tropical area, and to know that I have been travelling to Penn Relays for eight years, I know the feeling, the crowd and the atmosphere that we are going into,” Russell observed.While clocking a personal best in the 2015 World Championships last year, Russell not only reached the final, but placed fifth with a lifetime best of 54.64 seconds.”Yes, I am ready. There is a lot of expectation from other athletes and your fans and people who are looking out there and saying she is a World Championship finalist and she is representing her school,” said Russell.”They are expecting great times. They are expecting a show and I am just going out there to use Penn Relays as a training ground again.”She added: “The 4×400 will help with my endurance and the 4x200m will help with my speed. I am just going out there confident and just ready to perform.”So it’s a good feeling to know that I am well prepared and just going out there to showcase,” she told The Gleaner in an interview after FLOW Foundation gave a 16 per cent increase of $4 million and 30 thousand to 28 high school and tertiary institutions to offset costs associated with competing at the event, at their head office on Half-Way Tree Road on Tuesday.OTHER ATHLETESThere were a number of other outstanding athletes present.Calabar High’s sensation, Christopher Taylor, who will compete at his first Penn Relays, said: “I feel very excited. I am gonna go out there and do the best for my school.”Also, the Convent of Mercy Academy (Alpha) Zinedine Russell, who finished second overall in the girls Open heptathlon at Champs, said: “I am looking forward to getting the plaque for my school.”She will compete in the 400m.last_img read more

Shock as trees cut and stolen from scenic forest walk

first_imgAn attack on a local scenic area in which up to 20 semi-mature trees were cut down has been described as “senseless and shocking.”The trees were hacked down last weekend at Drumboe Woods in the Twin Towns.A major investment was made turning the woods into an area which could be enjoyed by the local community recently with pathways and signage as well as the planting of more trees. Coillte is aware of the attack on the woods and is investigating the reasons for the cutting of the trees which were also taken from the forest.Local county councillor Patrick McGowan said he is very annoyed by the incident considering the work which has gone into developing Drumboe Woods in recent months.“This is a shocking and senseless attack on what is a beautiful area which is enjoyed by so many people.Some of the many trees cut down during an attack in Drumboe Woods at the weekend.“We have a Tidy Towns meeting tomorrow night and we will discuss it but it’s just an attack on the whole community. “I would appeal to anybody who was in the woods in recent days and who may have seen people cutting down trees of acting suspiciously to contact the Gardai.“These are our woods and they are there for all of us to enjoy and something like this cannot be allowed to happen again,” he said.Shock as trees cut and stolen from scenic forest walk was last modified: August 28th, 2019 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:CoilltecutdonegalDrumboe Woodsstolentreestwin townslast_img read more

Chico State ends HSU’s 3-game winning streak with fourth-quarter run

first_imgArcata >> In the Humboldt State women’s basketball team’s recent three-game winning streak the Jacks have proven to be the better team when it mattered most: The fourth quarter.In Thursday’s game against the visiting Chico State Wildcats, the roles were reversed.The Wildcats, behind Whitney Branham’s 20 points, outscored HSU 18-12 in the final quarter to pick up a 57-45 California Collegiate Athletic Association victory at Lumberjack Arena.“I thought we were a little more aggressive than …last_img

Chernobyl Mutation Experiment Fails to Support Darwinism

first_imgBird brains are getting smaller in the region around Chernobyl.  Organisms in the vicinity of the radiation from the nuclear disaster 25 years ago have not improved, but suffered under the onslaught of mutations.  There is no evidence of any population increasing in fitness in any way; on the contrary, animals are struggling to survive.  Yet according to neo-Darwinism, mutational change is the seedbed of evolutionary gains in fitness.    Timothy Mousseau was a co-author of a paper in PLoS ONE studying bird populations in the affected area.1  They studied 550 birds belonging to 48 species and found an overall 5% decrease in brain size, especially among yearlings: “Brain size was significantly smaller in yearlings than in older individuals, implying directional selection against small brain size.”  This means that the radiation was a drag, not a help, on the fitness of these birds: their bodies want to make the brains larger, but they can’t: the “directional selection” is contrary to the mutational load.  Mousseau explained in a press release on PhysOrg, “These findings point to broad-scale neurological effects of chronic exposure to low-dose radiation.  The fact that we see this pattern for a large portion of the bird community suggests a general phenomenon that may have significant long-term repercussions.”    The radiation affects other organisms, too: “The study revealed that insect diversity and mammals were declining in the exclusion zone surrounding the nuclear power plant.”  The birds provide a test case of population response to a mutagen.  Although the brains were the organs measured, the whole body suffers: “Stressed birds often adapt by changing the size of some of their organs to survive difficult environment conditions,” the article said.  “The brain is the last organ to be sacrificed this way, meaning the radiation could be having worse impacts on other organs of the birds.”    But isn’t this a case of adaptation, then?  Neo-Darwinists should not take comfort in the findings: “Mousseau said not only are their brains smaller, but it seems they are not as capable at dealing with their environment as evidenced by their lower rates of survival.”1.  Moller, Bonisol-Alquati, Rudolfsen and Mousseau, “Chernobyl Birds Have Smaller Brains,” Public Library of Science ONE 6(2): e16862. doi:10.1371/journal.pone.0016862.“Oh,” the Darwinist says, “but you must give it millions of years.”  Don’t fall for that.  Evolution runs both fast and slow, don’t they tell us? (01/15/2002, 02/21/2003, 01/31/2011). If Charlie’s mutation magic can turn a cow into a whale in six million years, it could surely produce a measurably fitter bird brain in 25 years.  Let’s expand the population and ask how many human CAT-scan patients have gotten smarter and produced genius kids.  How many dental patients have grown new improved teeth or new organs after X-rays?  Tumors, maybe, but not some new sense organ or function.    The Chernobyl bird populations have been under a steady dose of radiation for decades now, giving ample opportunity for mutations to help at least one chick get a lucky break.  Evolution fails another real-world test.  Don’t go to Chernobyl hoping to get fit.  Under mutational load (12/14/2006, 04/09/2007), you don’t get a choice of “Evolve or Perish”; just the latter.(Visited 55 times, 1 visits today)FacebookTwitterPinterestSave分享0last_img read more

How to have a ball when creating a geocache: Interview with cache owner Bouncebounce!

first_imgThis Seattle area geocacher is well known for his futuristic, technological, and creative hides. His caches typically utilize electronic elements such as with lights, screens, buttons, and even electronic kick-pedals, originally from a drum set. Creating a special geocache with so many components is a complicated puzzle and Bouncebounce’s ingenuity is the catalyst to put it all together. SharePrint RelatedIt takes THREE — Geocache of the WeekApril 24, 2019In “Geocache of the Week”Thank a geocaching volunteer dayMay 21, 2019In “Volunteers”Help Name the Next Geocacher of the MonthApril 18, 2014In “Community” Since he began in 2014, Bouncebounce has taken the caching world by storm—challenging what defines a cache container. The technical skills and extreme level of detail are consistent characteristics of his hides and leave cache finders in awe.If you find yourself in the Pacific Northwest near Seattle, put Bouncebounce caches on your List—they may inspire your own cache creation spirit!Geocaching HQ: What’s your background outside of geocaching?I’m a building engineer. However, I’ve always enjoyed taking things apart and putting them back together, trying to find new ways to make things work and troubleshoot issues.  Geocaching HQ: How and when did you hear about geocaching?In 2014, we went on a family vacation to Newport, Oregon. While visiting the aquarium we saw on their website that they had three special caches to find. We found those and then cached from Newport to Seattle on the way home.    Geocaching HQ: Which cache got you hooked?While we cached our way home from Newport, we stopped in Astoria. G-7 (GC1B4FP, now archived) took something everyday normal and made a cache out of it. We spent forever looking until a worker asked if we had found it yet. With a little nudge, we figured it out and I spent the rest of the drive home thinking how and where could I do something like that.Geocaching HQ: What is the story behind your username?I leave bouncy balls as swag—my son suggested “Bouncy Ball” which evolved into Bouncebounce.  Geocaching HQ: What is your favorite cache you’ve found?Johnny Islands Throne Room (GC57ZJR). This cache has everything I aspire to include in a cache… puzzles, electronics, details, and FUN!Geocaching HQ: What keeps you engaged with the game?The social aspect. I appreciate the feedback from great logs where people share the excitement I was able to bring to them. Events where people can unlock and discover my puzzle boxes are fun, but I really enjoy just talking with people. Because of all the positive feedback I’ve received, I am always thinking of new ways to create great experiences for future caches.    Geocaching HQ: For you, what makes a quality cache?Anything that you can tell the cache owner put time and effort into creating the cache. Frequently, I get messages from other cachers looking for advice or help, which I’m happy to provide. I believe that quality caches make the game more exciting.  Geocaching HQ: What’s the best approach to creating a geocache?First you need a location that will work well and not get muggled. Try to utilize items in that location that will blend in and create a fun experience for those finding it. Geocaching HQ: If someone reading this was looking for inspiration, what words of advice would you give them?Take your time and build something that is going to last. Anything that is interactive is always fun. Most importantly, it needs to be something you have fun making that will show in the end product. It’s about quality not quantity.  Geocaching HQ: You have a number of complicated and intricate caches. Do you find it difficult to provide maintenance on them?If you take the time to create a good cache, maintenance shouldn’t be an issue. That being said, the environment the cache is in may say otherwise. For my caches, I always try to make sure I have the correct container and power source for the location to prevent those issues.  Geocaching HQ: Have you ever had an idea that you thought was impossible?Nothing is impossible, but you need to decide how much time and money you want to invest in a cache. Geocaching HQ: Do you have a favorite hide of your own active caches?520 Travel Bug Hotel, one of my smart gadget caches. I was able to build this cache to blend into its environment so well that I receive messages from cachers asking where it is because it looks so real they don’t want to touch it. One of my favorite details is the warning sign above it, stating that it is indeed a geocache. I’m continually modifying this cache (and others as well) to continue to bring new and exciting experiences to those who find them. Since it’s a clean and secure TB hotel, it gets repeat visitors swapping out TBs frequently.With an endless amount of information, articles, and videos at your fingertips we have the ability to learn anything. It’s easy to stay in our comfort zone but our challenge to you is to add something new to your next cache, or to create your first geocache and hide it!It’s always good to try something new, and who knows, maybe you’ll create the next Geocache of the Week!Share with your Friends:Morelast_img read more

30-Day Blog Challenge Tip #9: Start With an Outline

first_img2. Create your blog domain.Next, you’ll need a place to host this and every other blog post you write. This requires choosing a content management system (CMS) and a website domain hosting service.Sign Up With a Content Management SystemA CMS helps you create a website domain where you’ll actually publish your blog. The CMS platforms available for you to sign up for can manage domains, where you create your own website; and subdomains, where you create a webpage that connects with an existing website.HubSpot customers host their website content through HubSpot’s content management system. Another popular option is a self-hosted WordPress website on WP Engine. Whether they create a domain or a subdomain to start their blog, they’ll need to choose a web domain hosting service after choosing their CMS.This is true for every blogger seeking to start their own blog on their own website.Register a Domain or Subdomain With a Website HostYour own blog domain will look like this: www.yourblog.com. The name between the two periods is up to you, as long as this domain name doesn’t yet exist on the internet.Want to create a subdomain for your blog? If you already own a cooking business at www.yourcompany.com, you might create a blog that looks like this: blog.yourcompany.com. In other words, your blog’s subdomain will live in its own section of yourcompany.com.Some CMSs offer subdomains as a free service, where your blog lives on the CMS, rather than your business’s website. For example, it might look like “yourblog.contentmanagementsystem.com.” However, in order to create a subdomain that belongs to a company website, you’ll need to register this subdomain with a website host.Most website hosting services charge very little to host an original domain — in fact, website costs can be as inexpensive as $3 per month. Here are five popular web hosting services to choose from:GoDaddyHostGatorDreamHostBluehostiPage3. Customize your blog’s theme.Once you have your blog domain set up, customize the appearance of your blog to reflect the theme of the content you plan on creating.Are you writing about sustainability and the environment? Green might be a color to keep in mind when designing the look and feel of your blog, as green is often associated with sustainability.If you already manage a website, and are writing your first blog post for that website, it’s important that your blog is consistent with this existing website, both in appearance and subject matter. Two things to include right away are:Logo. This can be your name or your business’s logo, either one helping to remind your readers who or what is publishing this content. How heavily you want to brand this blog, in relation to your main brand, is up to you.”About” page. You might already have an “About” blurb describing yourself or your business. Your blog’s “About” section is an extension of this higher-level statement. Think of it as your blog’s mission statement, which serves to support your company’s goals.4. Identify your first blog post’s topic.Before you even write anything, you need to pick a topic for your blog post. The topic can be pretty general to start with. For example, if you’re a plumber, you might start out thinking you want to write about leaky faucets.Then, as you do your research, you can expand the topic to discuss how to fix a leaky faucet based on the various causes of a faucet leak.You might not want to jump right into a “how-to” article for your first blog post, though, and that’s okay. Perhaps you’d like to write about modern types of faucet setups, or tell one particular success story you had rescuing a faucet before it flooded someone’s house.If a plumber’s first how-to article is about how to fix a leaky faucet, for example, here are four other types of sample blog post ideas a plumber might start with, based on the five free blog templates we’ve offered to you:List-based Post: 5 ways to fix a leaky faucetCurated Collection Post: 10 faucet and sink brands you should look into todaySlideShare Presentation: 5 types of faucets that should replace your old one (with pictures)News post: New study shows X% of people don’t replace their faucet on timeFind more examples of blog posts at the end of this step-by-step guide.If you’re having trouble coming up with topic ideas, check out this blog post from my colleague Ginny Soskey. In this post, Soskey walks through a helpful process for turning one idea into many. Similar to the “leaky faucet” examples above, she suggests that you “iterate off old topics to come up with unique and compelling new topics.” This can be done by:Changing the topic scopeAdjusting the time frameChoosing a new audienceTaking a positive/negative approachIntroducing a new format5. Come up with a working title.Then you might come up with a few different working titles — in other words, iterations or different ways of approaching that topic to help you focus your writing. For example, you might decide to narrow your topic to “Tools for Fixing Leaky Faucets” or “Common Causes of Leaky Faucets.” A working title is specific and will guide your post so you can start writing.Let’s take a real post as an example: “How to Choose a Solid Topic for Your Next Blog Post.” Appropriate, right? The topic, in this case, was probably simply “blogging.” Then the working title may have been something like, “The Process for Selecting a Blog Post Topic.” And the final title ended up being “How to Choose a Solid Topic for Your Next Blog Post.”See that evolution from topic, to working title, to final title? Even though the working title may not end up being the final title (more on that in a moment), it still provides enough information so you can focus your blog post on something more specific than a generic, overwhelming topic.6. Write an intro (and make it captivating).We’ve written more specifically about writing captivating introductions in the post, “How to Write an Introduction,” but let’s review, shall we?First, grab the reader’s attention. If you lose the reader in the first few paragraphs — or even sentences — of the introduction, they will stop reading even before they’ve given your post a fair shake. You can do this in a number of ways: tell a story or a joke, be empathetic, or grip the reader with an interesting fact or statistic.Then describe the purpose of the post and explain how it will address a problem the reader may be having. This will give the reader a reason to keep reading and give them a connection to how it will help them improve their work/lives. Here’s an example of a post that we think does a good job of attracting a reader’s attention right away:7. Organize your content in an outline.Sometimes, blog posts can have an overwhelming amount of information — for the reader and the writer. The trick is to organize the info so readers are not intimidated by the length or amount of content. The organization can take multiple forms — sections, lists, tips, whatever’s most appropriate. But it must be organized!Let’s take a look at the post, “How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy.” There is a lot of content in this post, so we broke it into a few different sections using the following headers: How to Setup Your Snapchat Account, Snaps vs. Stories: What’s the Difference?, and How to Use Snapchat for Business. These sections are then separated into sub-sections that to go into more detail and also make the content easier to read.To complete this step, all you really need to do is outline your post. That way, before you start writing, you know which points you want to cover, and the best order in which to do it. To make things even easier, you can also download and use our free blog post templates, which are pre-organized for five of the most common blog post types. Just fill in the blanks!8. Write your blog post!The next step — but not the last — is actually writing the content. We couldn’t forget about that, of course.Now that you have your outline/template, you’re ready to fill in the blanks. Use your outline as a guide and be sure to expand on all of your points as needed. Write about what you already know, and if necessary, do additional research to gather more information, examples, and data to back up your points, providing proper attribution when incorporating external sources. Need help finding accurate and compelling data to use in your post? Check out this roundup of sources — from Pew Research to Google Trends.If you find you’re having trouble stringing sentences together, you’re not alone. Finding your “flow” can be really challenging for a lot of folks. Luckily, there are a ton of tools you can lean on to help you improve your writing. Here are a few to get you started:Power Thesaurus: Stuck on a word? Power Thesaurus is a crowdsourced tool that provides users with a ton of alternative word choices from a community of writers.ZenPen: If you’re having trouble staying focused, check out this distraction-free writing tool. ZenPen creates a minimalist “writing zone” that’s designed to help you get words down without having to fuss with formatting right away.Cliché Finder: Feeling like your writing might be coming off a little cheesy? Identify instances where you can be more specific using this handy cliché tool.For a complete list of tools for improving your writing skills, check out this post. And if you’re looking for more direction, the following resources are chock-full of valuable writing advice:The Marketer’s Pocket Guide to Writing Well [Free Ebook]How to Write Compelling Copy: 7 Tips for Writing Content That ConvertsHow to Write With Clarity: 9 Tips for Simplifying Your MessageThe Kurt Vonnegut Guide to Great Copywriting: 8 Rules That Apply to AnyoneYour Blog Posts Are Boring: 9 Tips for Making Your Writing More InterestingThe Beginner’s Guide to Starting a Successful Blog in 20199. Edit/proofread your post, and fix your formatting.You’re not quite done yet, but you’re close! The editing process is an important part of blogging — don’t overlook it. Ask a grammar-conscious co-worker to copy, edit, and proofread your post, and consider enlisting the help of The Ultimate Editing Checklist (or try using a free grammar checker, like the one developed by Grammarly). And if you’re looking to brush up on your own self-editing skills, turn to these helpful posts for some tips and tricks to get you started:Confessions of a HubSpot Editor: 11 Editing Tips From the TrenchesHow to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process10 Simple Edits That’ll Instantly Improve Any Piece of WritingWhen you’re ready to check your formatting, keep the following advice in mind …Featured ImageMake sure you choose a visually appealing and relevant image for your post. As social networks treat content with images more prominently, visuals are now more responsible than ever for the success of your blog content in social media. In fact, it’s been shown that content with relevant images receives 94% more views than content without relevant images.For help selecting an image for your post, read “How to Select the Perfect Image for Your Next Blog Post” — and pay close attention to the section about copyright law.Visual AppearanceNo one likes an ugly blog post. And it’s not just pictures that make a post visually appealing — it’s the formatting and organization of the post, too.In a properly formatted and visually appealing blog post, you’ll notice that header and sub-headers are used to break up large blocks of text — and those headers are styled consistently. Here’s an example of what that looks like:Also, screenshots should always have a similar, defined border (see screenshot above for example) so they don’t appear as if they’re floating in space. And that style should stay consistent from post to post.Maintaining this consistency makes your content (and your brand) look more professional, and makes it easier on the eyes.Topics/TagsTags are specific, public-facing keywords that describe a post. They also allow readers to browse for more content in the same category on your blog. Refrain from adding a laundry list of tags to each post. Instead, put some thought into a tagging strategy. Think of tags as “topics” or “categories,” and choose 10-20 tags that represent all the main topics you want to cover on your blog. Then stick to those.10. Insert a call-to-action (CTA) at the end.At the end of every blog post, you should have a CTA that indicates what you want the reader to do next — subscribe to your blog, download an ebook, register for a webinar or event, read a related article, etc. Typically, you think about the CTA being beneficial for the marketer. Your visitors read your blog post, they click on the CTA, and eventually you generate a lead. But the CTA is also a valuable resource for the person reading your content — use your CTAs to offer more content similar to the subject of the post they just finished reading.In the blog post, “What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration,” for instance, readers are given actionable ideas for creating valuable Instagram content. At the end of the post is a CTA referring readers to download a comprehensive guide on how to use Instagram for business:See how that’s a win-win for everyone? Readers who want to learn more have the opportunity to do so, and the business receives a lead they can nurture … who may even become a customer! Learn more about how to choose the right CTA for every blog post in this article. And check out this collection of clever CTAs to inspire your own efforts.11. Optimize for on-page SEO.After you finish writing, go back and optimize your post for search.Don’t obsess over how many keywords to include. If there are opportunities to incorporate keywords you’re targeting, and it won’t impact reader experience, do it. If you can make your URL shorter and more keyword-friendly, go for it. But don’t cram keywords or shoot for some arbitrary keyword density — Google’s smarter than that!Here’s a little reminder of what you can and should look for:Meta DescriptionMeta descriptions are the descriptions below the post’s page title on Google’s search results pages. They provide searchers with a short summary of the post before clicking into it. They are ideally between 150-160 characters and start with a verb, such as “Learn,” “Read,” or “Discover.” While meta descriptions no longer factor into Google’s keyword ranking algorithm, they do give searchers a snapshot of what they will get by reading the post and can help improve your clickthrough rate from search.Page Title and HeadersMost blogging software uses your post title as your page title, which is the most important on-page SEO element at your disposal. But if you’ve followed our formula so far, you should already have a working title that will naturally include keywords/phrases your target audience is interested in. Don’t over-complicate your title by trying to fit keywords where they don’t naturally belong. That said, if there are clear opportunities to add keywords you’re targeting to your post title and headers, feel free to take them. Also, try to keep your headlines short — ideally, under 65 characters — so they don’t get truncated in search engine results.Anchor TextAnchor text is the word or words that link to another page — either on your website or on another website. Carefully select which keywords you want to link to other pages on your site, because search engines take that into consideration when ranking your page for certain keywords.It’s also important to consider which pages you link to. Consider linking to pages that you want to rank well for that keyword. You could end up getting it to rank on Google’s first page of results instead of its second page, and that ain’t small potatoes.Mobile OptimizationWith mobile devices now accounting for nearly 2 out of every 3 minutes spent online, having a website that is responsive or designed for mobile has become more and more critical. In addition to making sure your website’s visitors (including your blog’s visitors) have the best experience possible, optimizing for mobile will score your website some SEO points.Back in 2015, Google made a change to its algorithm that now penalizes sites that aren’t mobile optimized. This month (May 2016), Google rolled out their second version of the mobile-friendly algorithm update — creating a sense of urgency for the folks that have yet to update their websites. To make sure your site is getting the maximum SEO benefit possible, check out this free guide: How to Make a Mobile-Friendly Website: SEO Tips for a Post-“Mobilegeddon” World.12. Pick a catchy title.Last but not least, it’s time to spruce up that working title of yours. Luckily, we have a simple formula for writing catchy titles that will grab the attention of your reader. Here’s what to consider:Start with your working title.As you start to edit your title, keep in mind that it’s important to keep the title accurate and clear.Then, work on making your title sexy — whether it’s through strong language, alliteration, or another literary tactic.If you can, optimize for SEO by sneaking some keywords in there (only if it’s natural, though!).Finally, see if you can shorten it at all. No one likes a long, overwhelming title — and remember, Google prefers 65 characters or fewer before it truncates it on its search engine results pages.If you’ve mastered the steps above, learn about some way to take your blog posts to the next level in this post. Want some real examples of blog posts? See what your first blog post can look like, below, based on the topic you choose and the audience you’re targeting.Blog Post ExamplesList-Based PostThought Leadership PostCurated Collection PostSlideshare PresentationNewsjacking PostInfographic PostHow-to Post Originally published May 6, 2019 7:30:00 PM, updated October 25 2019 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Tell us a little about yourself below to gain access today: Topics: Free Templates: How to Write a Blog Postcenter_img 1. List-Based PostExample: 10 Fresh Ways to Get Better Results From Your Blog PostsList-based posts are sometimes called “listicles,” a mix of the words “list” and “article.” These are articles that deliver information in the form of a list. A listicle uses subheaders to break down the blog post into individual pieces, helping readers skim and digest your content more easily. According to ClearVoice, listicles are among the most shared types of content on social media across 14 industries.As you can see in the example from our blog, above, listicles can offer various tips and methods for solving a problem.2. Thought Leadership PostExample: What I Wish I Had Known Before Writing My First BookThought leadership blog posts allow you to indulge in your expertise on a particular subject matter and share firsthand knowledge with your readers. These pieces — which can be written in the first person, like the post by Joanna Penn, shown above — help you build trust with your audience so people take your blog seriously as you continue to write for it.3. Curated Collection PostExample: 8 Examples of Evolution in ActionCurated collections are a special type of listicle blog post (the first blog post example, described above). But rather than sharing tips or methods of doing something, this type of blog post shares a list of real examples that all have something in common, in order to prove a larger point. In the example post above, Listverse shares eight real examples of evolution in action among eight different animals — starting with the peppered moth.4. Slideshare PresentationExample: The HubSpot Culture CodeSlideshare is a presentation tool owned by the social network, LinkedIn, that helps publishers package a lot of information into easily shareable slides. Think of it like a PowerPoint, but for the web. With this in mind, Slideshare blog posts help you promote your Slideshare so that it can generate a steady stream of visitors.Unlike blogs, Slideshare decks don’t often rank well on search engines, so they need a platform for getting their message out there to the people who are looking for it. By embedding and summarizing your Slideshare on a blog post, you can share a great deal of information and give it a chance to rank on Google at the same time.Need some Slideshare ideas? In the example above, we turned our company’s “Culture Code” into a Slideshare presentation that anyone can look through and take lessons from, and promoted it through a blog post.5. Newsjacking PostExample: Ivy Goes Mobile With New App for Designers”Newsjacking” is a nickname for “hijacking” your blog to break important news related to your industry. Therefore, the newsjack post is a type of article whose sole purpose is to garner consumers’ attention and, while offering them timeless professional advice, also prove your blog to be a trusted resource for learning about the big things that happen in your industry.The newsjack example above was published by Houzz, a home decor merchant and interior design resource, about a new mobile app that launched just for interior designers. Houzz didn’t launch the app, but the news of its launching is no less important to Houzz’s audience.6. Infographic PostExample: The Key Benefits of Studying Online [Infographic]The infographic post serves a similar purpose as the Slideshare post — the fourth example, explained above — in that it conveys information for which plain blog copy might not be the best format. For example, when you’re looking to share a lot of statistical information (without boring or confusing your readers), building this data into a well-designed, even fun-looking infographic can help keep your readers engaged with your content. It also helps readers remember the information long after they leave your website.7. How-to PostExample: How to Write a Blog Post: A Step-by-Step GuideFor our last example, you need not look any further than the blog post you’re reading right now! How-to guides like this one help solve a problem for your readers. They’re like a cookbook for your industry, walking your audience through a project step by step to improve their literacy on the subject. The more posts like this you create, the more equipped your readers will be to work with you and invest in the services you offer.Ready to blog? Don’t forget to download your six free blog post templates right here. How to Write a Blog Post1. Understand your audience.Before you start to write your first blog post, have a clear understanding of your target audience. What do they want to know about? What will resonate with them? This is where creating your buyer personas comes in handy. Consider what you know about your buyer personas and their interests while you’re coming up with a topic for your blog post.For instance, if your readers are millennials looking to start their own business, you probably don’t need to provide them with information about getting started in social media — most of them already have that down. You might, however, want to give them information about how to adjust their approach to social media from a more casual, personal one to a more business-savvy, networking-focused approach. That kind of tweak is what separates you from blogging about generic stuff to the stuff your audience really wants (and needs) to hear.Don’t have buyer personas in place for your business? Here are a few resources to help you get started:Create Buyer Personas for Your Business [Free Template]Blog Post: How to Create Detailed Buyer Personas for Your BusinessMakeMyPersona.com [Free Tool] You’ve probably heard how paramount blogging is to the success of your marketing. But it’s important that you learn how to start a blog and write blog posts for it so that each article supports your business.Without a blog, your SEO can tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put those valuable calls-to-action that generate inbound leads.So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can’t consistently blog?Maybe because, unless you’re one of the few people who actually like writing, business blogging kind of stinks. You have to find words, string them together into sentences … ugh, where do you even start?Download 6 Free Blog Post Templates NowWell my friend, the time for excuses is over.What Is a Blog?A blog is literally short for “web log.” Blogs began in the early 1990s as an online journal for individuals to publish thoughts and stories on their own website. Bloggers then share their blog posts with other internet users. Blog posts used to be much more personal to the writer or group of writers than they are today.Today, people and organizations of all walks of life manage blogs to share analyses, instruction, criticisms, and other observations of an industry in which they are a rising expert.After you read this post, there will be absolutely no reason you can’t blog every single day — and do it quickly. Not only am I about to provide you with a simple blog post formula to follow, but I’m also going to give you free templates for creating five different types of blog posts:The How-To PostThe List-Based PostThe Curated Collection PostThe SlideShare Presentation PostThe Newsjacking PostWith all this blogging how-to, literally anyone can blog as long as they truly know the subject matter they’re writing about. And since you’re an expert in your industry, there’s no longer any reason you can’t sit down every day and hammer out an excellent blog post.Want to learn how to apply blogging and other forms of content marketing to your business? Check out HubSpot Academy’s free content marketing training resource page. Hi 👋 What’s your name?First NameLast NameHi null, what’s your email address?Email AddressAnd your phone number?Phone NumberWhat is your company’s name and website?CompanyWebsiteHow many employees work there?1Does your company provide any of the following services?Web DesignOnline MarketingSEO/SEMAdvertising Agency ServicesYesNoGet Your Free Templates Free Blog Post Templateslast_img read more