Arrest of desk assistant prompts changes in Housing and Residential Life hiring

first_img‘The Big Switch:’ Student spends a day in the chancellor’s shoes Elijah Herring used a master key to enter three apartments in one night before he was arrested for criminal trespassing (Photo courtesy of Tarrant County Sheriff’s Office and Cristian Argueta Soto). TAGSarrestGrandmarcsafety Facebook Shane Battishttps://www.tcu360.com/author/shane-battis/ TCU places second in the National Student Advertising Competition, the highest in school history Shane Battis Shane Battishttps://www.tcu360.com/author/shane-battis/ Linkedin Office of Religious and Spiritual Life affirms Muslim students in light of online threats Welcome TCU Class of 2025 Facebook Shane Battishttps://www.tcu360.com/author/shane-battis/ ReddIt + posts Lead On committee co-chairs share goals with students The Leap: 10 April Fool’s pranks to try this year Previous articleKenny Hill disappoints in 2018 NFLPA Collegiate BowlNext articleNo. 22 Women’s basketball falters in first quarter, falls to Longhorns, 92-65 Shane Battis RELATED ARTICLESMORE FROM AUTHOR Twitter Linkedin World Oceans Day shines spotlight on marine plastic pollution Twitter ReddIt Shane Battishttps://www.tcu360.com/author/shane-battis/ printThe student was asleep in her bedroom when the sound of her apartment door opening woke her, according to TCU police reports.She called out, but rather than getting an answer she heard footsteps running down the hall, police said. She declined a request for an interview and TCU 360 is not identifying her.Her apartment in the GrandMarc was one of three that police said a former desk assistant entered during the early hours of Dec. 1, using a master key.Elijah Herring, formerly a senior social work major, has been charged with criminal trespass habitation. Herring is no longer a student at TCU.His arrest highlighted a gap in the hiring process for Housing and Residential Life (HRL). Herring was hired and had access to master keys, despite security footage from the University Recreation Center in 2014 that recorded him stealing from wallets from the weight room and records matching his presence at the University Recreation Center with reported thefts that helped TCU police apprehend him.Elijah Herring was arrested in March 2014 for suspicion of theft and later confessed to stealing a wallet at the University Recreation Center (Photo from TCU 360 archives).Herring admitted to stealing one wallet as well as the contents of four others and was charged with theft in the amount of $50 to $500.In that case, Vice Chancellor of Student Affairs Kathy Cavins-Tull said Herring violated the University Code of Student Conduct by committing the crime. Students who violate this code, she said, are given sanctions “to help the student best learn from the incident” and may return to good standing with the university after the sanctions have been satisfied.Cavins-Tull explained that desk assistants didn’t require a formal background check, just a good standing with the university.In light of Herring’s arrest, the hiring process has been modified this semester to significantly reduce the number of people with access to room keys and require students to undergo a “thorough” background check, she said.HRL has also changed the way it manages master keys and assisting students who are locked out of their room.Jason Titus, assistant director for housing and residence life, wrote in an email that the number of employees responsible for lockout procedures has been significantly narrowed. Between 8 a.m. and 9 p.m. on weekdays, students who need to access their rooms will be let in by office staff members. Outside of these hours, a resident assistant or chapter resident assistant (who work in the Greek halls) will be responsible for letting students in.Titus said these changes will be evaluated throughout the semester.TCU police received a report Dec. 1 that a male suspect had entered a female’s apartment in the GrandMarc’s North Tower unannounced while she slept. Officers used “digital evidence” to identify the suspect and found that two other apartments had been invaded.Herring was arrested almost a week later by Fort Worth police on outstanding criminal trespass habitation warrants.None of the women who spoke with TCU 360 reported anything missing, so they were puzzled by the motive and disturbed by the invasion of privacy.GrandMarc apartment doors have electronic Saflok keyfob locks. These locks keep record of which keys have been inserted, so the staff can find out who has entered each room (Photo by Shane Battis).Junior nursing major and GrandMarc resident Brooke Battaglia said she was asleep in her four-bedroom unit when a man entered. She and her roommates were unaware that a stranger was in their home or how long he was there that morning.Battaglia said when she woke up and noticed the door was cracked open, she didn’t think much of it until TCU police called that afternoon asking the women if they’d seen anything strange. After they were informed of the situation, the roommates suspected that a stranger had roamed into a bedroom that was open that morning.Sisters Maia and Morgan Gunn, live together at the GrandMarc. Neither was home when their apartment was entered, but they said the situation spooked them. Morgan said she was scared to sleep in her room for several nights after the incident. Morgan said for the first time she felt nervous returning home after working late shifts at Fuzzy’s Taco Shop.“I was kind of terrified,” Morgan said. “It’s a scary thing to think about. Nothing like that has happened before. It just scared both of us and made us feel unsafe.”Both siblings identified Herring as an acquaintance and said they had even chatted with him at an off-campus event the night before he broke into their apartment. Maia said she thought he was “sweet” and “didn’t expect anything like this from him.”They said none of the GrandMarc staff members reached out to them after the incident.Battaglia said he shouldn’t have been able to open her apartment door in the first place since her unit is a private lease, not a part of TCU’s housing system. She expressed her frustration that the GrandMarc staff didn’t update the computer system to reflect that their unit switched from a TCU lease to a private one when she moved in, which made the apartment accessible to student employees.Under a private lease, Battaglia said, only the property manager is granted access.“We had a lot of trust in GrandMarc, and that was broken because of their negligence to do their jobs,” she said.The GrandMarc hall director declined requests for comment.A friend of Herring is also puzzled by his arrest. Frank Jackson, a senior journalism major (who does not work for TCU 360), said he got to know Herring when they pledged the Kappa Alpha Psi fraternity in 2015.Jackson described Herring as a kind and compassionate person, who has faced a troubling upbringing and pressures at school.Jackson said he helped Herring move some of his things out of his campus apartment after Herring was released on bail. He said Herring is remorseful.“We had a heart-to-heart,” Jackson said. “He was just saying he feels bad and doesn’t know why he did it. He never had the intention of hurting anyone.”When he first heard the news, Jackson said he felt shocked and confused at first, but he knew he wanted to support his fraternity brother.“Situations like this are often deeper,” he said. “I would encourage people to view him from a sympathetic eye and really see that he’s someone who needs help, not shunning. As his brother, I wouldn’t want this to be a dark cloud he can’t get out under for the rest of his life.”Herring did not return requests for comments.last_img read more

Patrick Marleau becomes latest Sharks overtime hero

first_imgLOS ANGELES — Patrick Marleau scored with 2:25 left in overtime to lift the Sharks to a 4-3 win over the Los Angeles Kings on Monday night at Staples Center.Marleau collected a loose puck in the Kings’ end and fired it past goalie Jonathan Quick, giving the Sharks their third straight overtime win and their ninth victory in 10 games.Logan Couture had scored in overtime for the Sharks in their wins over the Vegas Golden Knights and New York Islanders. But Monday’s game never should have gotten …last_img

NCGA offers opportunity to grow leadership skills

first_imgShare Facebook Twitter Google + LinkedIn Pinterest The National Corn Growers Association invites farmers to become a part of the change they desire by actively honing their leadership skills through the NCGA Leadership Academy, part of Syngenta’s Leadership at Its Best Program.  Growers must be nominated by their state corn association for either program.  Interested members should contact their state associations now for further information and get completed applications in to state offices by the end of May.“Since it began in 1986, Leadership at Its Best has trained strong, confident volunteers who have helped shape the industry through their subsequent work at the state and national level,” said Wesley Spurlock, NCGA president .  “Having met so many farmers who feel similarly, I know that the desire to give back to their peers motivates an incredible number of farmers to look for service opportunities. NCGA depends upon this grassroots leadership, and I can personally attest that the time and effort dedicated are repaid in full through the incredible relationships built with like-minded individuals.”Open to all NCGA membership, Leadership at Its Best provides training to interested volunteers of all skill levels.  The first session, held in August in Minneapolis, Minn., addresses personal communications skills, public speaking and association management.  The second session, which will be held in January of 2018, addresses public policy issues, working with the Hill and parliamentary procedure.  Through this program, participants build the skill set needed to become a more confident public speaker with a solid background in the procedures and processes used by NCGA and many state organizations.For more than three decades, NCGA, state corn associations and, most importantly, the U.S. corn industry, have benefited tremendously from the Syngenta co-sponsored Leadership at Its Best Program.  More than nearly 600 growers have gained invaluable knowledge and skills in media, communications, association management and public policy over the lifetime of the program.Those interested should contact their state corn organization, which will submit nominees for the program. To learn more, click here.last_img read more

Lies You Tell Yourself About Writing

first_img Essential Reading! Get my 2nd book: The Lost Art of Closing “In The Lost Art of Closing, Anthony proves that the final commitment can actually be one of the easiest parts of the sales process—if you’ve set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall.” Buy Now You know that writing regularly is a powerful way to get where you want to go; to build your business, your personal brand, and your position as a thought leader. But you don’t do it because you’ve convinced yourself that you can’t. The little voice that lives between your ears says:I can’t write because I have writer’s block. Writer’s block is when you tell yourself that you can’t write so many times that you finally believe it.I can’t write because I don’t have ideas or inspiration right now. Even though I have countless stories and experiences,  nothing comes to mind right now while I am trying to write. If I had an idea, I would write.The ideas that I do have aren’t original enough to write about. I can’t write until I have that one brilliant, unique insight that is mine alone. The idea must be completely unique because no great work was ever influenced by anyone else’s ideas.Who has enough time to write? Writing takes too much time. I’m already behind on my email, and I still have work to do. I would write if I had more time. Plus, Game of Thrones.No one is going to read what I write anyway – the Internet is too crowded with content already. Who would want to read what I have to say? I’m not famous. What? Am I supposed to write for myself?I would write if I was a better writer. I mean, if I were, say, Hemingway, I would write. If I were Godin, I would write. But I can’t write like they write. I am not that good.People are going to judge me and my ideas. The trolls are going to tear me apart. Everyone is so judgmental and I don’t need that right now.There are dozens of lies you can tell yourself about why you can’t write, none of which are true.Writer’s block is cured by writing.You have plenty of ideas, you just haven’t catalogued them when you are in a resourceful, creative state.There is nothing new under the sun, and your take on an idea makes it original.You can write a post like this one in half the time it takes to watch Game of Thrones.Google will help the people who need your work to find it.The only way to get better at writing is to read great writers and write.People are going to judge you, but you must write anyway.last_img read more

Marcelino twins help Lyceum go 14-0

first_imgKammuri turning to super typhoon less likely but possible — Pagasa Brace for potentially devastating typhoon approaching PH – NDRRMC Lyceum lost hold of a 20-point lead, 53-33, in the first half and allowed the EAC to cut the deficit to just six, 78-72 ,with 4:42 remaining after a Rustan Bugarin undergoal stab.But the Marcelinos weaved their magic to help Lyceum break away in the clutch as they strung eight straight points to establish the 86-72 lead in the last 46.6 seconds.“There was this one stretch that I just let them play. I want them to find a way to really get back. You have to trust them that if they made a mistake, they have to figure them out on their own how to fix it. Hopefully, there will come a time that I don’t need to coach them anymore and it’s helping them grow,” said Robinson.The Generals succumbed to their second straight defeat to fall to 6-8.Jerome Garcia paced EAC with 17 points and nine rebounds, while Sidney Onwubere had a double-double of 15 markers and 11 boards in the losing effort.ADVERTISEMENT LOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary LeBron on plans to finish career as a Cavalier: ‘It hasn’t changed’  E.T. returns to earth, reunites with grown-up Elliott in new ad  BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight Fire hits houses in Mandaluyong City Read Next San Beda, Lyceum early favorites ahead of NCAA Season 93 PLAY LIST 02:12San Beda, Lyceum early favorites ahead of NCAA Season 9300:50Trending Articles01:31Go: Search for ‘perfect, honest man’ to lead PNP still on01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games With the Pirates four games away from completing the eliminations sweep, coach Topex Robinson finally acknowledged the possibility of taking a thrice-to-beat advantage in the Finals, saying his team would be foolish not to grab the opportunity.“It’s there. It’s in front of us. But again, the mindset that we really put in is all of the games that we’re gonna play is gonna be crucial. Even though you think about sweeping the eliminations, it’s not a guarantee that you’re going to win a championship. There’s still a lot of flaws that we have to work on, and we have to keep on improving,” he said.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutMJ Ayaay topscored for the Pirates with 15 points and nine rebounds, while CJ Perez once again did it all with 13 markers, seven boards, and six assists in the triumph.Jaycee Marcelino fired six of his 11 points in the fourth quarter, to go with four dimes, while Jayvee Marcelino had nine markers, seven assists, five steals, and three rebounds.center_img Nonong Araneta re-elected as PFF president For the complete collegiate sports coverage including scores, schedules and stories, visit Inquirer Varsity. View comments LATEST STORIES The Scores:LYCEUM 86 – Ayaay 15, Perez 13, Jc. Marcelino 11, Caduyac 9, Jv. Marcelino 7, Tansingco 7, Pretta 6, Nzeusseu 5, Cinco 5, Baltazar 2, Ibañez 2, Santos 2, Liwag 2, Marata 0.EAC 74 – Garcia 17, Onwubere 15, Munsayac 9, Tampoc 8, Bugarin 6, Guzman 5, Diego 4, I. Mendoza 3, Corilla 3, Neri 2, J. Mendoza 2, Pascua 0.Quarters: 29-19, 54-39, 74-59, 86-74. Frontrow holds fun run to raise funds for young cancer patients  Photo by Tristan Tamayo/ INQUIRER.netLyceum banked on the Marcelino twins late to down pesky Emilio Aguinaldo College, 86-74, and stay unbeaten in the NCAA Season 93 men’s basketball tournament Tuesday at Filoil Flying V Centre in San Juan.Brothers Jaycee and Jayvee Marcelino were instrumental in the endgame, scoring the Pirates’ last 10 points in the final five minutes to preserve their unblemished 14-0 record.ADVERTISEMENT Don’t miss out on the latest news and information. MOST READlast_img read more

Ambulodto sinks game-winner as Wangs snaps skid vs Gamboa

first_imgLacson: SEA Games fund put in foundation like ‘Napoles case’ “Even if he was in foul trouble, he had the patience to take the shot,” said coach Pablo Lucas of Ambulodto, who finished with four points and five rebounds.Robbie Herndon captained the Couriers with 27 markers on a 3-of-5 shooting from threes, to go with five boards and two assists, while Michael Juico added 22 points, four dimes, and three rebounds.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSMalditas save PH from shutoutWangs squandered a nine-point lead, 70-61, early in the fourth quarter and stumbled to a 79-76 deficit thanks to a Leo Avenido-led 12-1 run for the Coffee Lovers.But the Couriers regained their footing late, with Herndon drilling a huge three from the top of the arc with 1:08 to play while capitalizing on Gamboa’s four straight misses from the charity stripe to survive the thrilling affair. “Breaks of the game,” said  Lucas. “Good thing that our players did not give up and showed their never say die attitude. Leading or not, they were just focused on the game.”The loss spoiled Avenido’s 38-point, 9-rebound outing as Gamboa suffered its third straight defeat to fall to 1-3.Ken Acibar chimed in 15 markers and eight boards, while Mike Parala got 11 points and six rebounds in the loss.The Scores:WANGS BASKETBALL 88 – Herndon 27. Juico 22, Arambulo 10, Habelito 5, Tayongtong 5, Ambulodto 4, Riley 4, Sorela 4, De Chavez 3, Asuncion 2, Montemayor 2, Bitoon 0, King 0.ADVERTISEMENT GAMBOA COFFEE MIX 86 – Avenido 38, Acibar 15, Parala 11, Acuña 8, Dadjilul 4, Jumao-as 4, Padilla 3, Riva 2, Knuttel 1, Arellano 0, Montuano 0, Vidal 0.Quarters: 26-19, 44-40, 63-59, 88-86.Sports Related Videospowered by AdSparcRead Next WATCH: Firefighters rescue baby seal found in parking garage Durant to stay with Warriors but West joins Clippers Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games MOST READ LATEST STORIES 1 dead in Cavite blast, firecenter_img Jordan delivers on promise: 2 Cobra choppers now in PH Heart Evangelista admits she’s pregnant… with chicken World’s 50 Best Restaurants launches new drinking and dining guide What ‘missteps’? Heart Evangelista admits she’s pregnant… with chicken Photo by Tristan Tamayo/INQUIRER.netJohn Ambulodto sank the game-winning basket at the buzzer to lift Wangs Basketball to a gutsy 88-86 victory over Gamboa Coffee Mix Tuesday in the 2017 PBA D-League Foundation Cup at Ynares Sports Arena in Pasig.The St. Clare big man received a pass from the driving Tim Habelito and had no second thoughts on hoisting the shot with the clock dwindling down as the Couriers snapped their two-game losing slump and improved to an even 2-2 slate.ADVERTISEMENT Don’t miss out on the latest news and information. View commentslast_img read more

Indians paddlers gear up for individual events

first_imgWith the gold medal eluding them in the team event, Indian paddlers, led by defending champion Achanta Sharath Kamal, will be eyeing to better their performance in the individual competitions of the Commonwealth Games which begins on Monday.The Indian men’s team had to be content with a bronze, while their women counterparts, who went down to Singapore in the final, could lay hands on the silver medal in the team events of table tennis.Indian paddlers will be led by Achanta Sharath Kamal.By his own standards Sharath himself would be a disappointed man as the world ranked 40th paddler failed to earn the golden glory for the country in the team event, and this time he would be desperate to fetch defends his singles title at the table tennis venue inside the Yamuna Sports Complex.Although Sharath has already exuded confidence about retaining the crown, his biggest hurdle would be world number 17, Gao Ning of Singapore, who has beaten the Indian a number of times and did not participate in the Melbourne Games four years ago.”We expect some good performance from Sharath. A lot of things depends on him. I hope we will see some upsets in the men’s section by other players also,” India coach Bhawani Mukherjee told PTI.All the five Indian men have got direct entry to the main draw of the Delhi Games.A Amalraj and Bengal paddler Soumyadeep Roy are in good touch, while former national champion Subhajit Saha has also recovered from an injury to secure a berth in the Games squad and their contribution is going to play a crucial role if the hosts were to improve upon their three medals in Melbourne Games.advertisement”Now the singles and doubles events are coming. That will be totally a different game and we are eyeing to produce some good performance there,” Amalraj said.Women’s silver medal-winning performance in the team has fuelled people’s expectation but with a number of Singaporean paddlers in the main draw, it seems unlikely that Indian eves will go far in the individual category.Kumaresan Shamini and reigning national champion Poulomi Ghatak have performed well in the team event but they now have to think differently for the singles as well as doubles events.”There are five Singapore players and if we have to play them in the first round, it would be difficult for us. A lot depends on the draw,” Mukherjee said.Mouma Das and Madhurika Patkar have directly entered the main draw while the rest — Poulomi, Shamini and Mamta Prabhu — had to get their tickets through qualifying rounds.In the mixed doubles, Poulomi will share the table with fiance Soumyadeep Roy, and the duo will leave no stone unturned in their quest to make the Delhi Games memorable by laying their hands on the yellow metal together.”I am playing mixed doubles with my would be husband and if we can win medal here in front of the home crowd it would be a memorable achievement,” Poulomi said.”He (Soumyadeep) is my mentor. He tells me what to do and what is the right way to practice. I also listen to him,” she added.last_img read more

1,00,000 rural children mobilised to support ‘Swacchata Hi Seva 2018’, thanks to Bharti Foundation’s ‘Cleanliness Pledge’

first_imgMore than 1,00,000 students, 4500 teachers along with local community members, on October 1 took the “Cleanliness Pledge” in the ceremony organized by Bharti Foundation in 254 Satya Bharti Schools and more than 300 Government schools, supported by Satya Bharti Quality Support Program, across 550 villages in 11 states.Satya Bharti Schools in support of ‘Swachhata Hi Sewa 2018’The ceremony marked the start of the year-long initiatives by Satya Bharti Programs, to support “Swachhata Hi Sewa 2018” movement, initiated by the Hon’ble Prime Minister Mr. Narendra Modi.’School Swachhata and Hygiene Education’ programme launched by Bharti FoundationThe pledge ceremony was organized to energize students to pursue hygiene habits in their lifestyle and maintain the cleanliness in their surroundings. The ceremony was followed by “Awareness Rallies” conducted by Satya Bharti School students in their villages with message of cleanliness, sanitation and hygiene.Bharti Foundation also launched a manual on ‘School Swachhata and Hygiene Education’ and formed a 10 member student committee across 254 schools to raise awareness on the best practices of cleanliness and hygiene.Read: Aadhaar verdict 2018: Voter Id, Aadhaar details of students not mandatory for admission, says Delhi HCHere’s what Vijay Chadda, CEO, Bharti Foundation saidSpeaking on the occasion, Vijay Chadda, CEO, Bharti Foundation said “I congratulate all students, teachers and other staff members for being part of the Cleanliness drive and awareness campaign in their respective schools. We believe that education can empower children to become the real agents of change and therefore the Satya Bharti School students are not only encouraged to follow cleanliness and hygiene practices but also to spread awareness, change mindsets and proactively take up such cleanliness drives.”advertisementAn initiative to spread awareness on sanitation and hygieneThe yearlong initiatives by Satya Bharti Programs, will encourage the students and teachers to spread the awareness on sanitation and hygiene by using diverse channels of communication, ranging from interactive banners to energetic rallies.The initiative will be further strengthened and scaled up by celebrating all important days related to cleanliness and including “Swacchata” themes in school events like Rang Tarang, Sports Day, Independence Day and Republic Day this year till 2nd October 2019.Bharti Foundation working for rural sanitation since 2014Bharti Foundation has been working in the area of rural sanitation since 2014. The Foundation’s program ‘Satya Bharti Abhiyan’ achieved the distinction of having delivered more than 18,000 household toilets and continues to work with Department of Water Supply and Sanitation, Amritsar to encourage the community to maintain the cleanliness and hygiene of the toilets.In 2015, the concerted efforts of Satya Bharti School students resulted in building of 3100 toilets in a period of 6 months.Read: IIT Kharagpur to set up ‘Academy of Leadership’ to develop innovation programmes, says Directorlast_img read more

40 Ways to Get Banned From the Top 5 Social Networks

first_img Social Media Fails Originally published Sep 17, 2012 9:00:00 AM, updated July 28 2017 Topics: It may feel like a fustercluck, but there are actually some rules and regulations that go along with participating in social media. Not the kind that ban people from uploading pictures of their meals (PB&J no crust today guys! #omgsohungry), but the ones that help alleviate things like spamming, bad content, and a poor community experience. You know, the things that help make social media a nice place to be.It’s not a perfect system the social networks have worked out, but it’s important for marketers to know — because believe it or not, lots of marketers are breaking these rules and don’t even know it. And it breaks our hearts to see marketers giving an honest go of social media get banned from the networks … and then not even know why the heck it happened.This post will review the policies the most popular social networks have set up — some more stringent than others — that we think you should be aware of. And we tried to put them in plain English, too, devoid of confusing and boring legal babble. If you’re accidentally breaking any of these rules, at least now you can put the kibosh on your illicit activities before it’s too late!How Marketers Can Get Banned From PinterestIf you’re curious how the newest social network on the block works, we encourage you to read its Terms & Privacy page in full. But for a quick reality check, here are the guidelines marketers should remember when pinning to ensure they stay in Pinterest’s good graces:1) Grabbing another company’s account name. When you open an account on Pinterest, you’re indicating that you are authorized to act on behalf of that company. So if you’re not an employee of that company, you’re not authorized. And if you get caught, you’re not allowed on Pinterest anymore, either.2) Pinning copyrighted content. Any content you post cannot infringe on the rights of the content creator. Make sure it’s either content you’ve created yourself, or content you have a license to share. That means if you’re posting an image from your blog post, that better be copyright-free!3) Automating your Pinterest content. Marketers can’t use an automated service to post content to their pinboards, repin or like other pinners’ content, or create links. All the rewards you reap from Pinterest, in other words, have to come from your own hard work! Note: If you pin a ton of content from one URL all in one sitting — let’s say you just published a blog post with a ton of great images, for example — you may be prompted by Pinterest to verify that you’re not a bot. Just fill it in and keep on keepin’ on.4) Scraping content from Pinterest. On a similar note, you can’t use automation to scrape content from Pinterest. Whether you wanted to use it in blog posts, on your Facebook page, to get a list of links — whatever — you can’t do it. Again, any information or content gathered has to be done manually.5) Scraping for contacts. Any contacts you get from Pinterest have to be opt-ins; as in, they have to come to your site and fill out a form saying they want to hear more from you. Scraping Pinterest for pinners’ personal information so you can market to them later is strictly prohibited.6) Spamming posts. Just like you shouldn’t be spamming the comments sections of blogs, you shouldn’t be spamming the comments sections of pins.7) Putting links in the wrong place. Pinterest wants you to include links in your pins so pinners can follow the links to get more information on a pin. But they only want it in the right place. When you pin an image, click ‘Edit,’ where you’ll find a field labeled ‘Link.’ Put your link anywhere else and you may get banned.8) Don’t get banned. If you’ve been banned once, you’re banned for life. Or as Pinterest puts it, “the Service is not available to any users previously removed from the service by Pinterest.” So, tread lightly.How Marketers Can Get Banned From LinkedInLinkedIn’s rules aren’t as stringent as the ones we’ve seen on other social networks — perhaps the B2B playground hasn’t gotten quite so out of hand. You can read LinkedIn’s User Agreement in full, or just browse these highlights that jump out for marketers:1) Connecting with people you don’t know. Seriously! You have to actually know the people you connect with on LinkedIn, or they can boot ya right off!2) Posting copyrighted content to forums. Whether it’s your LinkedIn Group, LinkedIn Company Page, or on LinkedIn Answers, you can’t publish information that violates others’ intellectual property rights. This one won’t get you banned, but LinkedIn can remove the content and close your group or page. Additionally, LinkedIn will terminate the accounts of users who have been “deemed to be repeat infringers under the United States Copyright Act.” You know who you are.3) Using LinkedIn messages as an ESP. LinkedIn messages are not to be used for mass emailing. This constitutes a misuse of service, and can get you kicked off the network.4) Putting links and email addresses where they don’t belong. You get to fill out your profile however you want, as long as it’s accurate. So if you put, say, a link to your blog in, oh I don’t know, the ‘Name’ field … you’re gonna get shut down pretty fast.5) Selling your LinkedIn presence. Built up a pretty big LinkedIn Group? It might be an asset, but you can’t sell it or monetize it in any way if you want to stay on the social network.6) Using bots to get connections, followers, or members. Just like Pinterest and some other social networks we’re about to cover in this blog post, LinkedIn wants you to grow your reach organically.7) Impersonating another company. Another familiar refrain, brands can’t create a fake profile for a competitor to mess around on. You’ll look stupider doing that than they will, anyway.How Marketers Can Get Banned From TwitterThe full list of Twitter “rules” can be found here: The Twitter Rules. Aptly named, eh? Here are the ones that are most likely to apply to marketers so you don’t get banned by that sweet little tweety bird:1) Impersonating others. If you’re impersonating others in an attempt to mislead other Twitter users, Twitter will not be happy. That means no pretending to be a competitor — that’s a low blow move, anyway.2) Snagging trademarked usernames. Another sketchy move is trying to grab your competitor’s username. If they’ve trademarked the name, Twitter will reclaim it from you on their behalf. Twitter will also suspend you if you’re using trademarked logos on your profile.3) Squatting on handles. Ow, that sounds uncomfortable. This means you can’t grab a Twitter username and not use it. Well, you can, but Twitter will just grab it right back if it remains inactive after 6 months. On a related note, you can’t grab a username for the purposes of selling it.4) Buying or selling Twitter usernames. There can be no transactions made around Twitter usernames at all. The penalty is possible permanent suspension from Twitter — for buyers and sellers.5) Giving yourself an unearned Twitter badge. Twitter has little badges for Promoted Products and Verified Accounts. If you use one of these badges anywhere on your profile — including your profile picture or background image — your profile will be suspended.6) Posting the same thing over and over. If you’re trying to get a tweet visibility, you can’t do it by tweeting it like a maniac, particularly if it’s duplicate content tweeted at specific users. Same goes for links — Twitter will penalize you if they see you tweeting the same link over, and over, and over … and over.7) Following people like a bot would. That means you shouldn’t use a bot to manage your following and unfollowing, nor should you act like a bot when manually following and unfollowing people. Aggressive follow and unfollow behavior — particularly seeing a large amount of people followed and/or unfollowed in a short period of time — will signal to Twitter that something’s amiss.8) Getting followers in sketchy ways. Specifically, those “get followers fast!” schemes. It may get you permanently banned from Twitter.9) Hijacking a hashtag or Trending Topic. If there’s a #hashtag or trending topic blowing up Twitter and you want in on the action, you can’t try to hijack it with unrelated content about your brand. If you do, you could feel the wrath of the mighty blue bird mighty soon.10) Posting links with no context. If your updates are just a slew of links with no personal content to give them context, you’ll not only annoy your followers, but Twitter will also want you off their network.11) Getting ratted out. Sometimes the Twitter community self-polices. If a large number of people are blocking you, or your account has received a lot of SPAM complaints, Twitter will boot you. So play nice out there.How Marketers Can Get Banned From Google+If you’re using Google+, there are a couple surprises in here that you might not have considered. You can read their Google+ Policies & Principles in full here, or catch the biggies below:1) Creating fake pages. Yes, it’s prohibited here, too. Big shock. Moving on.2) Running contests. Ooooh, that’s a new one! You cannot run contests, sweepstakes, offers, or coupons directly on your Google+ page, but you can display a link to those promotions that leads people offsite.3) Aggressive Circling. That’s a … weird phrase. But much like you can’t aggressively follow and unfollow people on Twitter without getting flagged, you can’t Circle a ton of people on Google+ without punishment.4) Altering or adding +1 buttons where they don’t belong. Similar to the Twitter badge rule, you can’t, say, superimpose the Google +1 button on an ad. It’s a misleading way to garner clicks.5) Keyword stuffing. Yes, it can happen here, too! Because Google+ is so closely tied with organic search, the penalties are just as stiff. If you’re trying to rank for a keyword, stuffing it into every Google+ update is not the way to do it.6) Marketing regulated products. If you’re marketing in a regulated industry, such as alcohol, tobacco, medical devices, fireworks, pharmeceuticals, etc., you cannot use Google+ to market those topics.7) Letting your page go dormant. If your Google+ account is dormant for more than 9 months, Google can snatch it right back from ya.How Marketers Can Get Banned From FacebookWe’ve all probably participated in our fair share of complaining about leaving Facebook. But could they force marketers to leave? Maybe, if they start doing any of these things that violate the Facebook Page Guidelines:1) Creating fake accounts. As Forrest Gump said, “That’s all I have to say about that.”2) Using bots or scrapers. Well, almost. Facebook says you can’t use them “without our prior permission.” Which basically means no using bots or scrapers … if you had permission, you’d know it.3) Posting copyrighted content. You’ve heard this one a bunch of times in this blog post, and if you do it a bunch of times on Facebook, they have the right to disable your account.4) Naming your page in goofy ways. Facebook has some pretty stringent naming requirements! Your page name cannot consist of solely generic terms, like “pizza,” must use proper grammar and capitalization, may not be in all caps, and may not include character symbols.5) Collecting user data incorrectly. What does that mean, exactly? It means you have to clearly state that it’s your business, not Facebook, collecting their information, and you will obtain their consent before using their data in any way.6) Including calls-to-action in your cover photo. This includes promotions or discounts, requests to ‘Like’ or share your photo, contact information for your business, or generic CTAs like “Tell a Friend.”7) Running contest or promotions outside of a Facebook app. If you want to run a contest or promotion on Facebook, you can only do it through one of their apps — either a Canvas Page or a Facebook App. You also can’t base participation on a requirement that a user take any action with your brand page, such as uploading a photo to your Timeline, or “Liking” a wall post. The only actions that are allowed as a condition of participation are “Liking” a page, connecting to your app, or checking in to a Place. You can’t use any Facebook mechanism, like the ‘Like’ button, in order to vote or register for the promo, either. Finally, you can’t notify winners through Facebook. So basically … you have to jump through a whole lotta hoops if you want to run a promotion or contest on Facebook.Have you unwittingly broken any of these social media rules? Have we missed any that you think marketers should know about?Image credit: emilyrides Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Cultivate a Content Culture at Your Company

first_img Just because other employees know they Reward your most prolific content creators. Originally published Jan 17, 2013 9:00:00 AM, updated October 20 2016 create guidelines they can follow contribute content, doesn’t mean they’ll feel comfortable doing so. This might stem from the misconception that they have to write like Shakespeare to get published on, say, your company blog. Let employees contribute to your blog in ways that best suit their talents. That could mean they create a video, an infographic, a SlideShare presentation, present data they’ve researched, or stick with the written blog post we all know and love. For instance, we work alongside a few extremely talented visual content creators, which is why fostered a content culture within their organizations. To create a company culture that celebrates content, it’s incumbent on leaders within your organization to communicate the benefits of being a published author. Explain to employees that having content published under their name will help establish themselves as thought leaders. That’s right, even hand I’ve found that the marketers who are most successful at sustaining a rapid pace of does Being a published thought leader helps them move upward within the company, and grow their careers. , this blog post is going to teach you how you can create a content culture within your company. If your employees can This blog post is written for those experiencing the latter. easily see for themselves how their content is directly contributing To make it easier for everyone to contribute, Creating content shouldn’t be reserved for just Marketing — or even just a couple people within Marketing. It’s natural to want Marketing to have a Encourage different content formats. to important company goals, like hitting Marketing’s leads goal, or Sales hitting their quota, you can bet people will be much more interested in creating content. I mean, how often does someone in, say, Support get to say they had a direct hand in generating new revenue? That’s a pretty good feeling. When I talk with inbound marketers about high quality content While fame is all well and good, sometimes a little friendly competition is all you need to get your company into the content creation spirit. For instance, let’s say you’re interested in getting more content about a particular subject matter on your blog to prepare for a product launch. Hold a contest to see who can write the blog post on that subject matter that gets, say, the most views, and reward the winner with a gift certificate. With a friendly competition like this, you’re winning on all fronts. You’ll get a higher volume of content, from a diverse set of people, on a subject matter that aligns with your goals; employees will get their name in flashing lights, some more thought leadership attached to their name, and maybe, a little moolah, too. In fact, we’ve seen this tactic work well in our favor to encourage contributions to this very blog! Poppycock. The content is a built-in online portfolio they can refer to years down the read. Reward these employees by highlighting their content and the specific results it achieved ( yesterday morning’s blog post was actually a SlideShare presentation Explain the benefit of being a published thought leader. ) in a public way. “Public” could mean your next marketing team meeting, your next company meeting, or even in an internal email or newsletter. Just be sure the content creator is present, and preferably some power players in your company, too 😉 you (Yes! You!) can be a thought leader! Here are a few benefits you can tell them to look forward to, the more they author and publish amazing content: Authoring content gets their name — and how wicked smart they are — visibility with important people, both inside and outside of your organization.center_img ! Because the writer, Ryan Brown, totally rocks at creating visually compelling SlideShare presentations, why force him to write out a 1,000-word blog post when we have beautiful visual content at our fingertips that allows him to contribute to content creation? If they’re in a Sales or customer-facing role, it helps establish credibility with leads and customers. Topics: Finally, remember that your company culture comes from the top down. If you want to foster a culture that encourages content creation, that needs to come from the top down, too. Employees Communicate (and celebrate!) the bottom-line results can While enabling and encouraging content creation will help get people started, it won’t keep people going in the long term. To keep your entire company enthusiastic about the importance of contributing to content creation efforts, use numbers to communicate the impact it has on your business. Think about how much more meaningful it is to share that a blog post generated 10,000 page views, 50 inbound links, 20 new leads — two of which are poised to close this week — than to say, “Rachel wrote a really cool blog post last month. Good job!” content creation content drives. model executives’ behavior. So if the CMO isn’t blogging, some people might still blog; but if the CMO Content Creation If you’re starting your own business, growing your marketing department, starting a job at a new company, or just trying to motivate a shift in your company’s attitudes toward How do you foster a culture of content creators in your company? numbers are your friends here, marketers The first way is an exchange of tactics we’ve both employed to make content creation possible in the long term. The second way is detailing how difficult, sometimes nearly impossible, it is to keep up with the content creation pace they want to live up to. Play into people’s competitive spirit. in the content that goes out, but that doesn’t mean the entire burden needs to fall on your team’s shoulders. Instead, enable anyone in your organization to contribute content, from Sales, to Services, to Development. This is great because you’re getting content that highlights different perspectives and different areas of expertise, both of which make your content arsenal more well-rounded. Lead by example. Their content might lead to future opportunities, like speaking engagements, or being quoted as an expert in other publications. will Image credit: Some content is going to stand out among the rest — maybe it generates an unprecedented number of leads, maybe it gets picked up by a major publication, maybe it even goes viral! Reward the content creator for their innovation and brilliant execution, so you encourage other employees to strive to create this type of content. Enable anyone to contribute. create content on a regular basis, can you imagine how deep any other employee would have to dig to come up with the excuse for not also contributing? Pretty darn deep, I imagine. creation are the ones who have — specifically, how companies can create a sustainable internal content creation model — our conversations usually go one of two ways. content creation Kazarelth to make it more likely their content fits your publishing standards. You can even have content specialists on your team who train those extremely interested in contributing content on the types of editorial guidelines the marketing team follows. These folks — your marketing team’s “editors,” if you will — can be the ones who brush up the content you receive so everything that’s published aligns with the tone, style, and other guidelines you’ve established for your brand. Don’t forget to share this post! 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