Evasc Neurovascular kondigt eerste neuroproduct aan dat is goedgekeurd in Frans Forfait Innovation-programma

first_img Evasc Neurovascular kondigt eerste neuroproduct aan dat is goedgekeurd in Frans Forfait Innovation-programma Pinterest Pinterest WhatsApp Facebook By Digital AIM Web Support – February 24, 2021 Twitter WhatsAppcenter_img Facebook Local NewsBusiness TAGS  The eCLIPs device is the first neuro device that has gained Forfait Innovation approval and funding Previous articleEvasc Neurovascular anuncia la aprobación del primer producto neurológico para el programa francés Forfait InnovationNext articleEvasc Neurovascular annonce l’approbation du premier dispositif médical neurologique dans le cadre du programme français Forfait Innovation Digital AIM Web Support Twitterlast_img read more

July 20, 2016 Board of Park Commissioners Meeting

first_imgBOARD OF PARK COMMISSIONERSREGULAR MEETINGKEVIN WINTERNHEIMER CHAMBERSROOM 301, CIVIC CENTER COMPLEXWEDNESDAY, JULY 20, 2016 12:00 NOONREVISED AGENDA CALL TO ORDERMINUTES —July 6, 2016 CONSENT AGENDAa.   Request Re:  Declare Ice Maker Surplus at the C.K. Newsome Community Center. – Holtzb.   Request Re:  Approve and Execute Independent Skating Professional Agreement with GeorgeAnn Griffin-Atkinson for Swonder Ice Arena. – Crookc.   Request Re:  Approve and Execute Independent Skating Professional Agreement with BriannaLinenburg for Swonder Ice Arena. – Crookd.   Request Re:  Approve and Execute Independent Skating Professional Agreement with GraceMyer for Swonder Ice Arena. – Crooke.   Request Re:  Approve and Execute Independent Skating Professional Agreement withKasandra Catherine Neimeier for Swonder Ice Arena. – Crookf.   Request Re:  Approve and Execute Independent Skating Professional Agreement withKiersten Overton for Swonder Ice Arena. – Crookg.   Request Re:  Approve and Execute Independent Skating Professional Agreement with MichaelRuhnke for Swonder Ice Arena. – Crookh.   Request Re:  Approve and Execute Independent Skating Professional Agreement with DanaTang for Swonder Ice Arena. – Crooki.   Request Re:  Approve and Execute Independent Skating Professional Agreement with ChristinThompson for Swonder Ice Arena. – CrookOLD BUSINESSa.   Request Re:  Review and Approve Revisions to Park Property Use Permit. – StahlNEW BUSINESSa.   Request Re:  Consideration of Request for Admission Special at Mesker Park Zoo & BotanicGarden for NSA Tournament Attendees by the Evansville Sports Corporation. – Kelley Weisb.   Request Re:  Any Other Business the Board Wishes to Consider and Public Comments.REPORTSa.   Kathy Hutter, Lloyd Poolb.   Lisa Wube, SportsACCEPTANCE OF PAYROLL AND VENDOR CLAIMS  ADJOURNFacebookTwitterCopy LinkEmailSharelast_img read more

Undefeated, and national champions

first_imgPerfection is never easy to achieve, but the No. 1-ranked Harvard women’s squash team surely made it look that way.After decimating No. 8 Williams on Feb. 26, 9-0, in the opening round of the College Squash Association’s (CSA) Team Championships at Yale, and then pounding No. 5 Yale, 7-2, on Feb. 27 in the semifinal match, the Crimson cruised to perfection in the championship final with a 6-3 victory over No. 3 Penn. The Crimson complete the season with an undefeated 11-0 record.The championship is the Crimson’s 12th in program history, and their first since 2001. It is also the first national team championship at Harvard since 2006 (in fencing).Last February, the Crimson fell to back-to-back champion Princeton in the national title game, 5-4.In the win, Laura Gemmell ’13, who won in three straight sets, improved to 11-0 on the year and has taken over the top spot in the country. Gemmell and a number of Crimson players will compete in the CSA Individual Championships in Hartford, Conn., March 5-7.last_img read more

A vanishing neighborhood

first_imgWillets Point in Queens, N.Y., is a 75-acre patch of hustling junk dealers, mechanics, tire dealers, and auto glass installers. Savvy drivers troll the potholed streets of this offbeat commercial hive looking for the best fix-it deals in New York. About 2,000 people work in 250 businesses.But the city has plans for a new $3 billion retail and office complex there. Willets Point will soon disappear in a puff of rust, taking with it one of the last vestiges of a scrappy free-market New York.Luckily, its sights and sounds are captured in “Foreign Parts,” an 80-minute documentary film co-directed by two fellows at Harvard’s Film Study Center. (The fellows program there is the only graduate-level source of arts funding at the University.)Released last fall, “Foreign Parts” has already captured six international film prizes, including the prize for best first feature at the prestigious Locarno Film Festival in Switzerland. (Its first screening in Cambridge, featuring remarks by both directors, is at 7 p.m. April 22 at the Harvard Film Archive.)“It was totally surreal for us,” said co-director Véréna Paravel of the Locarno prize, the first in a rapid string of top film festival honors in Italy, Spain, the United States, and elsewhere.Paravel, a French-born ethnographer, is a postdoctoral associate in Harvard’s Department of Anthropology and in the Sensory Ethnography Lab. Her co-director, J.P. Sniadecki, is a Harvard Ph.D. candidate in anthropology.Paravel was a novice at making films. Sniadecki had already won film awards, including for “Chaiqian” (“Demotion”), a 2008 documentary on migrant labor in urban China. Now he is a Blakemore Foundation fellow and curator of an independent film series in China called Emergent Visions.“It’s very interesting how different we are,” said Paravel, who is from the south of France, but grew up in Algeria, Togo, Ivory Coast, Russia, and elsewhere. Sniadecki was raised in Michigan. “But we share this common ground — a small place where we really get each other,” she said. “We speak the same aesthetic language.”“Foreign Parts” is visually lush and elegiac, an unobtrusive look at the sights, sounds, and people of a vanishing world. The film’s unwitting stars are as obscure and colorful as Willets Point itself. They have names like V.K., Abdul, Chino, Angel, Max, and Moe.Joe, who is 76 and the last legal resident of Willets Point, rages at the eminent domain machinery that started to grind in 2008. Eighty percent of the neighborhood is now in city control.Luis and Sara, a married couple, live in a van. Julia, a bearded homeless woman who favors baseball caps, has been a fixture there for 17 years and calls herself “queen of the junkyard.” Joe, who is 76 and the last legal resident of Willets Point, rages Lear-like at the eminent domain machinery that started to grind in 2008. (Eighty percent of the neighborhood is now in city control.) He roams the pocked and puddled streets like a proud mayor.Paravel found this little vestige of commerce while living in New York. Tired of writing academic papers and attending conferences, she decided to make a film about city life beneath 12 miles of elevated subway track that starts in Flushing. (The eventual 20-minute film, “7 Queens,” was done for a seminar at Harvard’s Sensory Ethnography Lab.)But along the way, Paravel discovered the oddity and the energy of nearby Willets Point. She started shooting video in the summer of 2008. Sniadecki joined her that fall, and after two years they had 150 hours of raw footage. “We were the crew,” said Paravel.The result — edited with panicky speed in Cambridge, China, India, and Paris — was finished just in time for Locarno, thanks to patient help and a sound mix by Sensory Ethnography Lab manager Ernst Karel.The finished film has no narrative, no contextual interviews, and no political viewpoint, just the views of two observant ethnographers who have a gift for images. A series of 81 vignettes capture the queer vibrancy of Willets Point.In the first scene, a man with bolt cutters snips hoses in a jacked-up Astro van while fluids gush from the dangling engine. The slaughterhouse imagery remains a cinematic thread. A forklift knifes its blades through a car’s windows and lifts it like a sack. A man saws at a steering column and drags the remnant down the street.But “Foreign Parts” also lovingly records the accidental beauty of junkyard bricolage. There are walls of hanging side view mirrors, racks of shiny wheels, tunnels of stacked bumpers, and warehouses lined with labeled taillights and wiper motors.The people seem less ordered. Two Hasidic Jews in broad black hats sit at a desk in a mechanic’s shop, drinking vodka with two other men. One of them says, “The Messiah is coming now,” and raises his glass.A man with an earring rolls a blunt in a car. Joe pauses during an angry walk to deliver an ornithological aside on the swallows that nest in local trees every May. Sara shows the knife and tire iron she sleeps with while Luis is in jail. She concludes, “So this is how I live.”One rainy day, Julia dodges street puddles, veering off to hit up old friends for money. (“What am I,” asks one, “an ATM?”) Then she turns to the camera, raising her hands. “This is my people, my friends,” she says.Last October, Julia had a bottle of whiskey in each pocket when she joined Joe and others at the Lincoln Center for the official U.S. premiere of “Foreign Parts” at the New York Film Festival. Afterward, she told Paravel, “I slept so well.”last_img read more

Chelsea line up v Southampton: Surprised by this defence?

first_imgChelsea vs Southampton is live on talkSPORT.It has been another torrid seven days for Chelsea.After the 2-2 draw with Newcastle United in the Premier League last weekend, the Blues were beaten by Porto in the Champions League and all focus – once again – was firmly fixed on manager Jose Mourinho’s line up.MOURINHO: ‘THIS IS THE WORST PERIOD OF MY CAREER’Having publicly declared that no player is guaranteed a start, the Portuguese manager dropped Eden Hazard and Nemanja Matic, while Loic Remy, Oscar and Radamel Falcao did not even travel with the squad.So, will Mourinho significantly alter his team sheet again for the Saints clash?Take a look at how we think Chelsea will line up at Stamford Bridge on Saturday evening by clicking the yellow arrow above, right. 11 26. John Terry (centre back) 11 4. Cesc Fabregas (centre midfield) 8. Oscar (attacking midfield) 11 11 1. Asmir Begovic (goalkeeper) – to see our complete line up, in squad number order, by clicking the arrow above! Agree or disagree with our prediction? Let us know by leaving a comment below 11 5. Kurt Zouma (centre back) 10. Eden Hazard (left winger) 21. Nemanja Matic (centre midfield) 11 6. Abdul Baba Rahman (left back) 9. Radamel Falcao (striker) 11 22. Willian (right winger) 11 28. Cesar Azpilicueta (left back) 11 11 11last_img read more

Let’s Get [Thankful for the] Physical

first_img(Visited 22 times, 1 visits today)FacebookTwitterPinterestSave分享0 Wonders of the human body continue to pour forth from scientific research, providing more reasons to give thanks.Cartilage sensor:  Football players should give thanks that their cartilage can sense forceful injury.  “We live with the same cartilage—the tissue that connects our joints—for a lifetime,” Medical Xpress says.  “And since we can’t readily make new cartilage cells, we had better figure out how to keep what we have healthy.”  Researchers at Duke were pleasantly surprised.  “The most exciting thing about this study was that it shows that cells in your cartilage, which people don’t think of as a typical sensory cell, have multiple sensory systems,” one said. Another commented, “These cells are very complex in their ability to sense their mechanical environment.”  Physical activity is actually good for cartilage, the article says.  Use it or lose it.Fallopian one-way tube:  How do female fallopian tubes know which direction to send the egg?  Scientists know that cilia beat inside the walls of the tube, creating a unidirectional flow.  But how do those cells arrange in the right direction to begin with?  When the tissues grow in the embryo, there is no preferred direction, Japanese researchers found, according to Medical Xpress.  Over time, a preferred orientation arises, thanks to a protein named Celsr1.  The process amazed one of the researchers:The research fellow Dongbo Shi, the first author of this article, said: “It was a hard job for me to line up the cellist’s chairs on stage in the right direction before a classic concert, even though there are less than ten chairs. It is very surprising that our organs consist of millions of cells and these cells are aligned accurately and efficiently. I hope to uncover the intriguing mechanisms of how cells are properly lined up”.Bone self-repair:  Babies can do a trick adults would like to learn: how to self-repair their bones.  Nature says, “Infant bone fractures heal without any medical intervention, thanks to muscle contractions and tissue growth that together move the bone fragments back into place.”Tick off the old clock:  “Human existence is basically circadian,” a piece on PhysOrg begins. “Most of us wake in the morning, sleep in the evening, and eat in between. Body temperature, metabolism, and hormone levels all fluctuate throughout the day, and it is increasingly clear that disruption of those cycles can lead to metabolic disease.” But how does our circadian clock work?  Research at the University of Pennsylvania shows a new role for proteins called enhancers. Along with corresponding transcription factors, the enhancers allow different cycles to switch on and off independently of other cycles, so that you don’t fall asleep which eating a Thanksgiving meal.Why skin color?  It can be a racy subject, but Ann Gibbons wants to shed light on why human skin varies from light to dark.  In Science Magazine, she explores various hypotheses, mainly those of anthropologist Nina Jablonski, who thinks skin faces a tradeoff between UV protection and Vitamin D absorption.  “Although skin color is a poor way to classify humans, Jablonski says it does have real implications for health.”  Trying to place the adaptive tradeoff in an evolutionary context, though, is fraught with emotion and storytelling, as Jablonski learned in 2000:In that paper, Jablonski proposed an evolutionary scenario for dark skin: Like chimpanzees, our ancient ancestors in Africa originally had fair skin covered with hair. When they lost body hair in order to keep cool through sweating, perhaps about 1.5 million years ago, their naked skin became darker to protect it from folate-destroying UV light.This idea is still controversial. “It’s a valid theory and it’s intriguing, but it’s obscure to the folate community,” says Robert Berry, a pediatric epidemiologist at the Centers for Disease Control and Prevention in Atlanta. “There’s virtually no evidence to prove it or disprove it.” …Jablonksi is spreading an evolutionary perspective that many still haven’t quite absorbed, says Harvard University immunologist Barry Bloom. “The message that people still don’t understand that just knocks your socks off is that we were all born white on the planet and then we all became black,” he says. Then “some of us got to Europe where being black wasn’t a great advantage, and we became white again.”Maybe it’s best to leave the evolution out of it and just recognize that people have the genetic ability to adapt to the amount of sunlight they normally live in.  Obviously, dark- and light-skinned people are doing fine in all kinds of environments.  They also have the wisdom to wear clothes, make sunscreen, and take Vitamin D supplements.  Too much speculating could foment old fights about racial geopolitics.A little help from our friends:  What’s your first emotional reaction to the words “bacteria” and “virus”?  Actually, our lives probably depend more on these passengers than we like to think.  Science Magazine says that the body’s bacteria may keep our brains healthy.  Even more surprising, in another piece by Science Magazine‘s writer Elisabeth Pennisi, “viruses help keep our gut healthy.”  How many knew that the gut biota we have become accustomed to treating with respect includes viruses?  Noroviruses, for instance, have a bad rap for causing diarrhea on cruise ships.  Experiments on mice, though, show that infected mice were better able to recover from disease and antibiotics.  It will be “hugely controversial” to consider noroviruses as beneficial (New Scientist recommends still washing your hands), but your digestion of a Thanksgiving meal might just depend on all your tiny helpers.A gene for long life?  Medical Xpress tells about a “favorable variant” in the CETP gene that confers on its carriers a higher probability of living past 90 or even 100, partly by raising the level of good cholesterol (HDL).  The carriers not only live longer; they live healthier, too.  Can you get this “longevity gene”?  No, but some day you may be able to buy a longevity pill.  “Drug companies have already begun working on CETP inhibitors, with the hope of mimicking the process by which the gene raises HDL.”Designed selection:  Try to design a hoop that can let basketballs in but keep ping pong balls out.  That’s what the nuclear pore complex does, researchers at University College London found.  Science Daily says that because of this ability, the filter keeps “unwelcome visitors” from invading the cell nucleus.  How does it work?  The pore has strands outside that look like spaghetti.  The strands trap unwanted small invaders.  “Larger molecules, like messenger RNA, can only pass when accompanied by chaperone molecules. These chaperones, called nuclear transport receptors, have the property of lubricating the strands and relaxing the barrier, letting the larger molecules through.”  How fast does this work?  Oh, a leisurely several thousand times per second.Make like a bat:  Philosopher Thomas Nagel famously asked, “What is it like to be a bat?” (see ENV).  Well, ask a blind person.  Science Magazine says that people have the ability to learn to echolocate a bit like a bat, using “batlike sonar.”  This should be a fun experiment for the kids at home.  Maybe they should wear a helmet, like Daniel Kish, a blind boy who uses echolocation to ride his bike.  Emily Underwood says that “the entire body, neck, and head are key to ‘seeing’ with sound—an insight that could assist blind people learning the skill.”  The skill is much more highly developed in bats and dolphins, of course.Smell that turkey aroma:  At Thanksgiving, think about what PNAS says: “The mammalian olfactory system is capable of detecting and discriminating a vast and diverse array of small organic molecules or odorants. Complex blends of these chemicals are finally perceived as a unified odor object—for example, a rose contains dozens of active compounds.”  The sense of smell is so complex, it is one of the final senses to submit to detailed understanding.  One thing we know; the smell of Mom’s cooking can create pleasant memories that last a lifetime.There are more wonders going on inside us than we can imagine.  The more the detail, the more incredible to think they are the result of blind, unguided natural processes.  We hope you will be thankful for your equipment this season, and treat it with care.last_img read more

SA launches school for public servants

first_img22 October 2013 South Africa has launched a National School of Government to provide “hands-on and brains-on” training as the country moves to establish a modern, professional, performance-oriented public service. Speaking at the launch of the school in Pretoria on Monday, Public Service and Administration Minister Lindiwe Sisulu said there were no short cuts to delivering operational excellence. The establishment of the new School of Government follows a nine-month process of comprehensive research and international benchmarking carried out by a task team of scholars, education practitioners and academics with experience in managing higher education entities. The government had tried providing public service training through various kinds of institution, but had “come to the realisation that establishing functioning state machinery, the creation of a public service ethos and the creation of a cadre of government, is a responsibility that cannot and should not be outsourced,” Sisulu said. The new School of Government replaces the current training institution for public servants, the Public Administration and Leadership Management Academy, locating public service education and training provision within the state. “What we have today, I am convinced, will stand the test of time, because we have learned from our past mistakes, learned from international best practice, seen ourselves through the mirror through the diagnosis produced by the National Planning Commission.” Sisulu said the School of Government had to respond to the “urgency of now” in righting the wrongs that have so far hobbled the public service. “Curricula and programmes will be designed on the basis of a sound understanding of the challenges and realities of the public service environment. It is about unleashing the best in our students to enable reform and performance oriented public service.” The minister described this as a shift from the current model, that focuses largely on building the generic knowledge and skills of individuals. “The National School of Government and its hands-on and brains-on approach will enable us to apply common norms and standards in the public service … In doing so, the School will help to address the unevenness and the poor quality that characterise most of the learning and development offerings in the public service.” The School of Government will be strengthened by a multidisciplinary team of lecturers, facilitators, trainers and organisational development experts, and governed by a council that is accountable to the public service minister. Sisulu said a principal would be appointed who, supported by a number of deputy principals and a registrar, would deliver on the overall functions and responsibilities of the National School of Government. “Our new academic approach to professionalising and making the public service efficient and effective ought to set the new public administration management frontiers to the year 2030,” she said. Source: SAnews.gov.zalast_img read more

Ohio Ag Weather and Forecast – October 21, 2019

first_imgShare Facebook Twitter Google + LinkedIn Pinterest Rain totals from our front later today through tomorrow.A strong cold front is working its way into the area today. Any sunshine this morning will be replaced quickly by clouds in the west, but may last longer in the eastern part of Ohio. Rain arrives in western Ohio early this afternoon, and slowly we see it work eastward. However, the eastern half of Ohio may not see anything until after sunset tonight. the moisture continues to move through overnight and into tomorrow. Western areas likely see clouds break up in the afternoon, but clouds and moisture hold over eastern Ohio on through until closer to sunset. Rain totals from this event will be from .25″-1.25″ over 100% of Ohio.Sunny, cooler and drier for Wednesday and Thursday. As mentioned some parts of western Ohio may actually see that tomorrow afternoon, but it will be limited to the western half to third of the state.On Friday we have a minor trough sagging through that may brings some light rain. WE can see a few hundredths to a few tenths from I-70 northward, but that action falls apart as we move toward sunset, leaving southern Ohio without. WE will be partly sunny and dry on Saturday.The remains of a tropical system will be working through the Deep South late this week, and on Sunday some of that moisture lifts into the eastern corn belt. Right now we will put a few showers in our forecast for Sunday, but the amount and duration really depends on the track and strength of the storm remains.Dry Monday-Tuesday and the first part of Wednesday. Next Wednesday afternoon our next front is on the way, and may bring scattered shower for overnight Wednesday into next Thursday.last_img read more

How to Split-Test Your Facebook Ads to Maximize Conversions

first_img Facebook Advertising Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jan 18, 2012 9:00:00 AM, updated February 01 2017 Topics: It’s tough to nail down a successful Facebook advertising strategy unless you do some testing. However, testing Facebook ads, with all their nuances and constant updates, might seem scary. In this post, we’ll walk you through the basics and functions of Facebook ad split-testing.Understanding Facebook Ad CampaignsIn the Facebook Ads Manager, you arrange your ads into campaigns. A campaign is a group of similar ads that have the same purpose but slightly different variations. The chart below is just an example of how you can arrange your campaigns. The ads belonging to each campaign will be split-testing different variables. For instance, you can test different versions of an image or a title to find out the most effective one to use in your ad.6 Split-Testing Tips for Facebook Ads1. Change One Variable at a TimeYour main variables are the title, the picture, the copy, and the targeting.2. Keep Similar Ad ConditionsSame time of the day, same bid (although bid prices vary), same length of time, etc.3. Watch the ReportsIt may look like one ad did better than the other, but check the actual ‘Likes’ (fans) generated.4. Always Create a New AdDon’t try to tweak one that didn’t perform well. Facebook makes it easy to click on “Create a Similar Ad” so you preserve your settings.5. Try Split-Testing Your Destination Landing PageWhere do people land after they’ve clicked on your ad? Make sure the page is congruent with your message. If it’s your website, do you have the promised offer on the page? If you have the resources, you can also design two landing pages on your website where you send the traffic. In that way you, can optimize for a higher visitor-to-lead conversion rate.6. Rotate Your Ads OftenEven a well-performing ad will wear out its welcome. The ads are often served to the same audience several times, and if you aren’t rotating them every few days or when the CTR drops to 50% of its original value, you will be wasting your money.Here Is a Real-Life ExampleSome easy mistakes to make when split-testing Facebook ads is not testing the ad for a sufficient amount of time or letting it run too long and wasting your ad budget. A good comparison usually requires at least 20 clicks and requires that the ad run for at least two days. But clicks may not always be the best measure, depending on your targeting. You may want to run them for the same amount of impressions.Would you like to read more about advertising on Facebook? Download our free ebook, How to Create Epic Facebook Ads.last_img read more

When to Use Static vs. Dynamic Lists in Email Marketing

first_img Topics: Originally published Jun 13, 2012 12:30:00 PM, updated August 29 2017 In email marketing, the success of your messages is largely dependent on the quality of your list. And although we’ve talked a bunch about list segmentation and list health on this blog (have you taken our email list sniff test yet?), there’s still more you should understand about lists. (Who knew the topic of email lists could be so darn extensive?)What we’re referring to in this post is the concept of static lists vs. dynamic lists . Do you understand the distinction? It might sound simple, but we’re surprised by how many marketers really don’t know the difference — and when to use one or the other, for that matter. We’ll keep this lesson to the point so you can once and for all understand what distinguishes one list from the other, and start applying the right uses of each to your email marketing programs. What Are Static Lists? Quite simply, static lists are, well … static. These lists consist only of contacts you’ve accumulated up until the point when you create the list, and they remain unchanged unless you manually add or remove contacts. Static lists can either be created using contacts that already exist in your database, or through a manual upload to your email tool. Typically, they’re created through the latter method, as oftentimes they consist of contacts that were gathered through offline methods or other online campaigns not connected to interactions on your website. HubSpot’s email tool , for example, allows users to create static lists in both of these ways, as you can see from the screenshots below. When to Use Static Lists in Email Marketing Of all the types of email a marketer can send , static lists are generally good for one-off email sends, email campaigns that you run infrequently, and for lists of contacts that don’t change often. Here are a few examples of when you’d want to use a static list in your email marketing: Event Registrants, Attendees, or No-Show Lists: No one can travel back in time to register for or attend your event in the past, right? That’s why event lists tend to be ones that remain static. You might use these lists to send follow-up information or content post-event, whether it’s an in-person event or an online one like a webinar. Staff Lists: Do you send a quarterly newsletter to your company’s board of directors? How about an internal one to your business’ employees? These are lists of people that don’t typically change often, and you’ll probably also have to manually update them anyway. Trade Show Lists: Did you snag some prospects’ contact information from your presence at a trade show or another industry conference/event? This is a great use case for a static list upload. What Are Dynamic Lists? Dynamic email lists, on the other hand, are lists that constantly evolve as certain criteria are met. This criteria could include a specific property (e.g. contacts from a specific state or contacts from a specific industry), members of other lists (i.e. a list combining other lists!), or contacts who completed certain landing page forms . New contacts get added as they meet the criteria set for the list, and furthermore, dynamic lists will also remove people who no longer meet that criteria. Get it? Dynamic. These lists are powered by data and intelligence that can be collected by your marketing software or CRM as well as through interactions contacts have on your website, such as downloading content or visiting certain web pages. Dynamic lists are also critical for slicing and dicing your database into various segments for more effective and relevant email marketing .You’ll need to consult your email software provider to see if dynamic lists are part of its services available to you. To understand how they work, below is an example of a dynamic list in the making in HubSpot’s Contacts and Email tools . In our tool, we call these dynamic lists ‘Smart Lists.’ Here, we’re generating a segmented list of contacts who have Twitter follower counts of 1,000 or more. Once this list is established, as more of our contacts’ Twitter follower counts grow and meet that 1,000-follower threshold, the list will also grow. In addition, any contact whose follower count dips below 1,000 will automatically be removed from the list. So if we wanted to put some extra social media promotional muscle behind a particular piece of content or marketing offer, we might use this list to send an email to the contacts in our database with the greatest Twitter reach. Email Lists and Segmentation Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack When to Use Dynamic Lists in Email Marketing Dynamic lists are best used for email campaigns in which you plan on sending email more than once to a certain list of contacts that changes and gets updated frequently. As time goes on, your dynamic list would automatically adjust to your changing volume of contacts. This saves you the time from creating a new list every time you want to email that segment and keeps the list fresh and up to date in real time. Here are some examples of when you’d want to use a dynamic list in your email marketing: Customer List: Keeping your customers in the know with a monthly newsletter about your newest product tutorials, features, and other updates? New customers come, and (unfortunately), some go, so a dynamic customer list will enable you to automatically include new customers — and exclude ex-customers — on your next newsletter send. Free Trial Users: Use a dynamic list to send ongoing tips about how to get the most out of your company’s free product trial. This way, new contacts who start a free trial get automatically looped in the next time you send an email of tips to this list. Block Lists:  Dynamic lists can also be used to suppress certain contacts and protect recipients from receiving too many emails. For instance, you could create a dynamic list of anyone who has already signed up for an event, and block that continually updating list from future sends designed to promote the very same event. Interest-Based Lists: Create an evolving list of everyone who downloaded content on a particular topic, then make sure your emails to that list match that interest category.When it comes to dynamic lists, the possibilities really are plentiful — and powerful. Just think of all the very targeted email you could send! In what ways are you using dynamic lists to improve email segmentation ? Image Credit: adamentmeat last_img read more