first_imgGNER bluesBritain’s East Coast Main Line fleet has again proved vulnerable to heat, some years after a spate of cooling failures on the IC125 high-speed diesel train power cars. With much of Britain basking in unusually high summer temperatures, franchisee Great North Eastern Railway was struggling to keep its electric IC225s on the road. One scorching Friday afternoon in August saw at least three evening peak-hour trains cancelled and another diesel-hauled due to loco failures.Sidetrack’s engineering advisor reports that GNER’s Class 91 locos have been suffering from spurious initiation of the fire extinguishers. Higher than specified temperatures in the equipment compartments fool the fire detectors into thinking that the loco is about to incinerate itself, triggering the extinguishers and emptying the gas bottles. The loco then has to be taken out of service because it cannot run without a working fire extinguisher!Ironically, privatisation may have aggravated this worse-than-usual performance. Changing the IC225’s largely white livery to GNER’s all-over midnight blue has increased the heat build-up due to sunlight. The solar gain is also thought to have increased the air-conditioning load in the MkIV coaches by around 5 kW per vehicle. So that’s why railway carriages traditionally had white roofs!last_img read more

BMF confirms staged restart of motor sport behind closed doors

first_imgTHE Barbados Motoring Federation (BMF) yesterday) confirmed that the green light has been given to restart motor sport, which has been on hold since the onset of the coronavirus pandemic. With guidance from BMF, the island’s seven clubs are drawing up plans for a staged return to competition next month, while Bushy Park Circuit Inc. (BPCI) has announced a Track Day at the St Philip facility this Sunday (June 28).In line with government protocols on mass gatherings, however, no spectators will be allowed, while the BMF has prepared detailed guidance for organisers and competitors to mitigate any risk of spreading COVID-19.These procedures are based on six key principles: government guidelines, good hygiene, social distancing, restriction, monitoring and education, training and resources.BMF vice-president Mark Hamilton said: “We are very pleased to be able to confirm that we are back in business, although in a limited way at first. Motor sport plays an important role in island life and everyone is keen to restart.“But we must manage its resumption in a responsible and risk averse manner in the ongoing COVID-19 environment; so no spectators will be allowed for the foreseeable future and there will be limitations on the number of personnel allowed to accompany each competitor.“The BMF will be working with all stakeholders in the sport in the coming weeks to determine when a full return to spectator participation might be possible, given ongoing changes to protocols, as government reacts to local, regional and international developments. We will publish further dates once the fluid situation becomes clearer.”Motor sport ceased with confirmation of the first COVID-19 case in the island shortly after the opening round of the Radical Caribbean Cup at Bushy Park on March 15.Before that, only three events on the BMF calendar had been run – the Barbados Association of Dragsters & Drifters (BADD) co-promotion at Bourbon with the St Lucy We Gatherin’ committee and the opening rounds of Barbados Rally Club (BRC) Autocross and Barbados Karting Association (BKA) Championships, both at Bushy Park. The BMF’s revised calendar lists a further 27 events, although it is not certain that all will run.After Sunday’s Track Day, which BPCI management hopes will attract a healthy turn-out of competitors eager to shake the rust off their machinery – and themselves – the first four events on the revised BMF calendar are: Sunday, July 5 – BKA; Saturday, July 18 – BRC Autocross Championship; Saturday/Sunday, July 25/26 – BRC MudDogs Safari Championship; Sunday, July 26 – Bushy Park Motor Sports Inc (BPMSI) Race Meet.Hamilton added: “The BMF consulted widely with our member clubs and the Ministry of Health and drew on guidelines prepared by the world governing body, FIA, and the National authorities in Australia and the UK. We acknowledge that, subject to ongoing restrictions, some disciplines will suffer longer delays before restarting.“Beyond that, those events which involve Regional and International competitors will be at the mercy of travel restrictions not only in Barbados, but also in each participant’s home country.”The BMF’s Event Organiser Toolkit includes signage promoting social-distancing and hygiene requirements, guidelines for competitors and officials, emergency response plans and checklists detailing mechanisms for deployment of equipment and personnel.All paperwork will be dealt with online, organisers of larger events will be required to submit COVID-19 venue plans outlining the maximum number of people permitted in buildings, individual offices and spectator areas, while arrangements are also under discussion to facilitate the media to ensure social-distancing requirements can be met.Editor’s note: Affiliated to the Federation Internationale de l’Automobile (FIA), which rules the sport worldwide, the Barbados Motoring Federation (BMF) is the island’s governing body for motor sport; it represents the interests of its seven member clubs in discussions with government departments which facilitate the sport in the island, in particular the Ministry of Public Works and Transport, which permits road closures for an agreed number of events each year.Away from motor sport, the BMF affiliate which answers the FIA Mobility remit is the Barbados Automobile Association (BAA), which is an executive committee member of the Government’s Barbados Road Safety Council.last_img read more

Newcastle flop could be an ‘important signing’, admits Serie A side’s president

first_img1 Newcastle United flop Facundo Ferreyra is on the verge of a move to Genoa, according to the Serie A club’s president.Ferreyra joined Newcastle on loan in the summer from Ukrainian side Shakhtar Donetsk, but he is still yet to make his debut for the Premier League club.As talkSPORT told you last month, Genoa have now offered the 23-year-old a route out of Newcastle but making a permanent move for the striker.And the Italian club’s president, Enrico Preziosi, has admitted that a deal for Ferreyra looks on the cards.“He’s a good player,” said Preziosi told Il Secolo XIX.“His story is similar to [Diego] Perotti’s, who also didn’t play for a long time. He could be an important signing, a player that my son really likes as does [Omar] Milanetto.“There’s a strong possibility that he will arrive at Genoa.” Newcastle United flop Facundo Ferreyra in action for Velez Sarsfield last_img read more

Calls made for alternative venue ahead of Carndonagh courthouse closure

first_imgConcern and disappointment arose in Carndonagh today after it emerged that the courthouse is due to close temporarily with no plans for local alternatives.The Cardonagh Courthouse is set to undergo essential repair works in the coming weeks while court sittings are moved to Buncrana.However, local representatives have called for an alternative venue to be sourced in Carndonagh. Inishowen Sinn Féin Councillor Albert Doherty said it is important that legal proceedings are held in the town.Cllr Doherty said: “Working in cooperation with my colleague, Senator Padraig Mac Lochlainn, we have submitted questions to the Minister for Justice and the Minister for the OPW requesting that they both ensure that court sittings will continue to be held at a venue in Carndonagh while the local courthouse will be undergoing essential repair in the time ahead.“I understand that the Colgan Hall has been suggested as a possible venue and I would support this suggestion and the exploration of other locations in the town. Indeed it is disappointing that the Courts Service and the OPW did not confirm an alternative venue in the town prior to issuing a notice of closure for the Courthouse.“It is also important that the Carndonagh District Court will soon be back in situ at the Carndonagh Courthouse and that this important building in the community is fully refurbished and made safe for all”. Calls made for alternative venue ahead of Carndonagh courthouse closure was last modified: March 5th, 2019 by Rachel McLaughlinShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:carndonagh courthouseCllr Albert DohertyInishowenlast_img read more

St. Bernard’s rolls to a 56-0 win over Arcata

first_imgEureka >> In a game that many anticipated would be a high-scoring affair, there was just one team that did the scoring.The St. Bernard’s Crusaders could do no wrong, as they scored 28 points in the first quarter alone en route to a 56-0 victory over the Arcata Tigers on Saturday at St. Bernard’s High School.Crusader quarterback Jack Rice had a whale of a game. The senior signal-caller went 13-18 for 268 yards and two touchdown passes, ran for 109 yards on 7 carries and two touchdowns and …last_img

49ers report card: Nick Mullens loses road debut, so what about his job?

first_imgClick HERE if you’re unable to view the gallery on your mobile device.TAMPA — Here is how the 49ers (2-9) graded in their 27-3 loss Sunday to the Tampa Bay Buccaneers (4-7):PASS OFFENSE: DTAMPA, FLORIDA – NOVEMBER 25: Jameis Winston #3 of the Tampa Bay Buccaneers and Nick Mullens #4 of the San Francisco 49ers shake hands after the Buccaneers won 27-9 at Raymond James Stadium on November 25, 2018 in Tampa, Florida. (Photo by Julio Aguilar/Getty Images)There wasn’t exactly a hostile crowd to …last_img

Quora Blocks Startup Search Engines

first_imgGrowing Phone Scams: 5 Tips To Avoid Why You Love Online Quizzes The popular startup question and answer service Quora only allows the largest search engines to index its site. As Gabe Rivera of Techmeme pointed out yesterday, its robots.txt file explicitly grants Google, Bing, Blekko and other big players access, but excludes everyone else. If large sites had these restrictions back when Google was starting, it might never have succeeded and we’d still be stuck with Altavista. As more publishers move to this whitelist approach, are they stifling innovation?Gabriel Weinberg has been struggling to persuade Facebook to add his DuckDuckGo search engine to their list of approved crawlers, with no luck. Concerned about mining of their public profiles, last year Facebook started requiring search engines to sign a legal agreement covering the usage of their data. Unfortunately it seems like the process has turned into a barrier for fledgling search companies like Gabriel’s. Despite being happy to enter into that contract, he hasn’t heard back after several months. While he’s still able to show Facebook pages thanks to API partners like Bing, this leaves him unable to run his own algorithms to optimally rank and display the results. He’s frustrated by the trend towards whitelisting, pointing out that malicious or underhand scrapers ignore the policy file and says “Bad bots don’t respect it anyway”. In his view it’s a big drag on innovation too – “really you’re just hurting startups that may use your data in cool ways”.Both Quora and Facebook offer APIs to access their data, so why do startups need to crawl their sites? After all, web page scraping is often associated with unsavory scammers and copyright infringers. The real loss is that APIs only allow you to ask the questions that the interface designers have anticipated. For example, Gabriel was hoping to build directories listing the Facebook pages for local businesses by location and type, together with snippets of information about them, just as he does for other categories of sites on the web. There’s no way to gather that information through the Facebook API, so without crawling access he’s unable to implement that feature.As traditional search companies struggle to pull relevant results from an increasing deluge of low-quality content, we need innovative startups to pioneer new approaches. Without the openness that made it possible for Google to grow, the next big thing in search may never happen.Photo by David Goehring Related Posts pete wardencenter_img How to Write a Welcome Email to New Employees? 7 Types of Video that will Make a Massive Impac… Tags:#Analysis#hack last_img read more

Cavs star Kyrie Irving reportedly requests trade

first_imgIrving has three years and $60 million remaining on his contract. He can opt out of the final year prior to the 2019-20 season while James could opt out after next seasonSports Related Videospowered by AdSparcRead Next Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games National Coffee Research Development and Extension Center brews the 2nd National Coffee Education Congress MOST READ Don’t miss out on the latest news and information. Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ FEU Auditorium’s 70th year celebrated with FEU Theater Guild’s ‘The Dreamweavers’ Robredo should’ve resigned as drug czar after lack of trust issue – Panelo Hotel says PH coach apologized for ‘kikiam for breakfast’ claim PFL: Meralco tries to bounce back from heavy losscenter_img Church, environmentalists ask DENR to revoke ECC of Quezon province coal plant Irving’s agent, Jeff Wechsler, did not specifically confirm a trade request in comments to“We met with Cavs’ leadership and we discussed many different scenarios in reference to Kyrie and his future with the team,” Wechsler said. “There were a bunch of scenarios, and I’m not going to discuss anything that was said. I don’t know where this is coming from.”Irving was the top overall NBA Draft pick in 2011 after one season at Duke University.Cleveland recorded losing records in his first three seasons before James returned.The Cavaliers reached the NBA Finals each of the past three seasons, falling to the Warriors in 2015, beating them in 2016 and surrendering the title to them in June.ADVERTISEMENT Lacson: SEA Games fund put in foundation like ‘Napoles case’ LATEST STORIES View comments then cited two sources as saying the 25-year-old Irving told Gilbert he wanted to escape James’s shadow and be the focal point of a team.The news comes shortly after Irving told Sports Illustrated that the Cavaliers were “in a peculiar place” in the wake of their NBA Finals loss to the Golden State Warriors.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSWin or don’t eat: the Philippines’ poverty-driven, world-beating pool starsSince then, the Cavaliers’ have endured an awkward off-season. No replacement has been named for general manager David Griffin, who departed when the two sides failed to reach a contract extension.James has reportedly voiced concern about the team’s future, fueling speculation that he might leave his hometown club a second time. He famously departed in 2010 for Miami, won two titles and led the Heat to four finals in four years, then returned to the Cavaliers. Trump strips away truth with hunky topless photo tweet Kyrie Irving #2 and LeBron James #23 of the Cleveland Cavaliers celebrate after a play in the first quarter against the Golden State Warriors in Game 4 of the 2017 NBA Finals at Quicken Loans Arena on June 9, 2017 in Cleveland, Ohio. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. Gregory Shamus/Getty Images/AFPCleveland point guard Kyrie Irving has requested a trade, shocking Cavaliers superstar LeBron James, reports said Friday.ESPN, citing unnamed sources, first reported that the Australian-born US point guard told team owner Dan Gilbert last week that he wanted to be traded.ADVERTISEMENTlast_img read more

9 Chances for Website Conversion Optimization You Don’t Want to Miss

first_img Originally published Aug 22, 2012 12:59:00 PM, updated October 30 2019 2) Revitalize Your CTA DesignsCall-to-action designs have the tendency to get old and stale, especially when they’re used over and over again within various marketing assets. Think about it — if you saw the same CTA design every time you visited a particular website, it probably wouldn’t get you clicking, even if you’ve never converted on the offer it’s promoting. This is true for multiple offers, too. If you’re using the same design for various offers, it can also get stale pretty quickly. Why? Because the design no longer captures your visitors’ attention. As a visitor who has seen the same design repeatedly, your eyes just end up glossing over it. On HubSpot’s website, for example, we’ve noticed that the longer a CTA design appears on our site, the lower and lower its click-through rate becomes.That’s why it’s important to regularly update the designs of your calls-to-action. Once you notice click-through rates dipping, spend some time updating the creative and copy of your CTA buttons, whether you do it yourself in PowerPoint or hire someone with design chops.3) Feature New OffersUpdating CTA designs can definitely improve dropping click-through rates, but it won’t do much if the offer you’re touting is outdated itself. Just like designs, offers have the tendency to get stale, too — and for a number of reasons. I mean, if you’ve been promoting the same offer over and over again, or if the content of the offer is obviously outdated, even to a new visitor (e.g. “Free Ebook: 10 New SEO Tips for 2010”), it’s probably not going to have the best conversion rate. The solution? Time to create or feature some new offers!Marketing offers aren’t effective forever, so put some time and effort into creating brand new ones or updating and repositioning evergreen offers that could benefit from some revitalization. Before you do, analyze the strength of your existing offers so you can put your content creation efforts into the types of offers that you already have historically performed well, whether it’s a particular offer type (i.e. ebooks vs. webinars) or certain subject matters.4) Update CTAs on High-Trafficked Blog Posts & Web Pages Imagine this scenario: you’ve just created a brand-spanking new offer, as we suggested in tip #3, and you’re testing it out for the first time via a call-to-action on a new blog post. Over time, that blog article becomes a big hit, getting tons of traffic and inbound links, and thus ranking extremely well for one of your most desirable keywords. But the offer? Despite that fact that you based the creation of that new offer on the success of an existing offer on the same subject, it’s not really delivering the same awesome results, and well, it’s kind of a flop (hey — it happens to the best of us!).But that fantastic blog post it’s on will still continue to get a ton of traffic, right? So keeping a CTA for a subpar offer on that post probably isn’t the smartest decision. No worries. All you have to do is swap out that CTA for a higher performing one. As a result, you’ll have much more success converting all those people coming to read that post into new and reconverted leads. Not a bad deal, huh? (Note: If you’re a HubSpot customer using our Call-to-Action tool, all you have to do is replace the underperforming CTA with a better performing one within the CTA group, and every post/page containing that old CTA will automatically be replaced with the new one. Easy!) While your website is definitely no one-trick pony, when it comes to its role as an inbound marketing tool, its ability to drive conversions — both in terms of net new lead generation and reconversions — is definitely one of its bragging rights.But surely there must be more you can do to boost your website’s conversion potential, even after you’ve got all the conversion basics down pat … right? Absolutely! Read on to learn about 9 different ways you can improve your website’s ability to convert.9 Tips to Improve Your Website Conversions1) Leverage Social ProofSocial proof stems from the concept that people will conform to the actions of others under the assumption that those actions are reflective of the correct behavior. In other words, it’s the mentality that, if other people are doing it, and I trust those people, that’s validation that I should also be doing it. This third-party validation can be a very powerful motivator for your site visitors’ and prospects’ actions.Consider the various ways you can add some social proof to your marketing assets to drive conversions. This very blog, for example, uses it on our blog subscription CTA at the top right-hand sidebar as well as on our blog subscriber landing page. It encourages visitors to think, “76K other people have already subscribed? I probably should, too!”You could also experiment with other types of social proof such as testimonials on landing pages or on CTAs themselves. Check out what we did with our blog CTA for our ebook, “The Essential Step-by-Step Guide to Internet Marketing,” for example. We added testimonial tweets to add credibility to our offer and emphasize that others thought it was worth the download — and worthy of a Twitter endorsement. Conversion Rate Optimization Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 5) Reduce FrictionHow friction-less is your website’s conversion process? Truth be told, there are quite a few distracting, annoying, and confusing obstacles that can prevent your website visitors from converting. And if you’re not aware of — and actively removing — these various hindrances from your website, you could be leaving precious conversion opportunities on the table.To reduce friction and increase conversion rates, here are 8 things you should consider doing (all of which we elaborate on in this blog post):Shorten your lead-capture forms.Create targeted landing pages.Remove top/side/bottom navigation from landing pages.Get rid of calls-to-action on landing pages.Share landing page links in social media.Place landing page forms above the fold.Use actionable language in CTAs and on landing pages.Make it as easy and user-friendly as possible to convert.6) A/B Test and Optimize Landing Pages and CTAsConducting regular A/B tests is a smart and data-driven way to improve the performance of your marketing, particularly when it comes to conversion rates. What’s more, there’s no shortage of variables you can test and optimize.When it comes to CTAs, consider A/B testing such elements as design, button size, colors, copy, messaging, tone, imagery, and placement. When A/B testing landing pages, you can test many of the same variables you test within your CTAs, in addition to variables like page layout, length, number of form fields, etc. (Note: HubSpot’s Call-to-Action and Landing Pages tools make it very easy to A/B test CTA and landing page variations.)If you conduct regular A/B tests, be sure to document your results so you can keep track of the insights you gather from them. Over time, you’ll be able to use these insights to develop best practices specific to your own business that can help you optimize your marketing efforts right off the bat! 7) Experiment With Secondary CTAsI know what you’re thinking: “Wouldn’t including two different CTAs on the same web page confuse and distract visitors from the action your want them to take?” The answer is, it depends on the offers your CTAs are promoting. Yes, displaying two CTAs on one page can distract your visitors from completing your desired conversion. However, when the secondary CTA is not promoting a competing offer, it can actually save a conversion when your visitor isn’t interested in — or ready for — the main offer.For example, if you scroll down to the bottom of this post, you’ll notice that we actually have two separate calls-to-action there. One is for our main offer — our ebook on mastering the design and copy of calls-to-action. The secondary CTA, which isn’t as prominent, promotes subscription to this blog. And having that subscription CTA there might actually capture a few of those people who weren’t interest in the ebook (maybe they’ve already mastered CTA design and copy), but did find our blog content valuable enough to want to subscribe to future updates. Blog subscribers may not be as valuable to us as new or reconverted leads, but hey, they’re still valuable.Identify opportunities on your website where secondary CTAs for non-competing offers make sense, and monitor the results. If they seem to take away from conversion on your main offer, a secondary CTA may not make sense on that particular page. However, if you notice that they actually add more conversions when visitors typically would’ve left without converting on anything, including a secondary CTA is probably a smart decision.8) Appropriately Align CTA Selection With Web PagesWhen you’re selecting CTAs for your various web pages, there should always be a method to your madness rather than just slapping a CTA button on any page on your site, particularly if you have an arsenal of different marketing offers at your fingertips. But how do you determine which offer’s CTA goes on what pages of your website? We’ve created a detailed, step-by-step process for figuring this out, but here’s the jist of it …First, you’ll need to map your various offers to each stage in your sales cycle, since your offers are likely more appropriate for different stages. For example, a free trial of your software would probably be a better fit for a lead who is closer to making a purchasing decision than say, a first-time visitor to your website, who would probably be better suited for a lower-commitment offer like a free, educational ebook.After you’ve mapped your offers to your sales cycle, you’ll need to do the same for the various web pages on your website. In other words, based on a combination of common sense and your marketing analytics, you’ll need to determine how each page on your website aligns with the stages you identified in step 1. For instance, if you know that your blog attracts a lot of new visitors, you would probably associate those pages of your website with site visitors in the awareness stage of the sales process, not the purchase stage.Once you’ve mapped your offers and your website pages to the different stages in your sales cycle, you can start placing appropriate calls-to-action where they belong. Use your analytics to identify the top offers in each stage, and add them to pages you’ve mapped to that stage. Voila!9) Optimize Pages You Expect to Receive High TrafficFrom time to time, conversion optimization opportunities arise that are time-sensitive or events-driven. You just have to be quick to identify and leverage them! The idea is, if you expect a certain page or pages of your website to receive a surge of traffic around a certain time, you can proactively optimize those pages for increased conversions.So if you decided to launch a new marketing campaign that may end up driving more traffic than usual to a particular page (e.g. perhaps you included a link to your ‘About’ page in the description of a new contest you’re launching in social media), it would behoove you to audit and optimize that page for conversion opportunities. You might realize that it’s not optimized at all, that the CTAs on that page are stale, or that there are other opportunities for improvement.For example, at HubSpot, we expect that our INBOUND conference website will receive a surge of traffic next week during the conference, so it would make sense for us to swap out any CTAs for users to register for the conference, and place lead generation calls-to-action in their place since registration during the conference would be pointless.What other tips would you recommend to increase a website’s conversions?Image Credit: [email protected]! Topics:last_img read more

How to Cultivate a Content Culture at Your Company

first_img Just because other employees know they Reward your most prolific content creators. Originally published Jan 17, 2013 9:00:00 AM, updated October 20 2016 create guidelines they can follow contribute content, doesn’t mean they’ll feel comfortable doing so. This might stem from the misconception that they have to write like Shakespeare to get published on, say, your company blog. Let employees contribute to your blog in ways that best suit their talents. That could mean they create a video, an infographic, a SlideShare presentation, present data they’ve researched, or stick with the written blog post we all know and love. For instance, we work alongside a few extremely talented visual content creators, which is why fostered a content culture within their organizations. To create a company culture that celebrates content, it’s incumbent on leaders within your organization to communicate the benefits of being a published author. Explain to employees that having content published under their name will help establish themselves as thought leaders. That’s right, even hand I’ve found that the marketers who are most successful at sustaining a rapid pace of does Being a published thought leader helps them move upward within the company, and grow their careers. , this blog post is going to teach you how you can create a content culture within your company. If your employees can This blog post is written for those experiencing the latter. easily see for themselves how their content is directly contributing To make it easier for everyone to contribute, Creating content shouldn’t be reserved for just Marketing — or even just a couple people within Marketing. It’s natural to want Marketing to have a Encourage different content formats. to important company goals, like hitting Marketing’s leads goal, or Sales hitting their quota, you can bet people will be much more interested in creating content. I mean, how often does someone in, say, Support get to say they had a direct hand in generating new revenue? That’s a pretty good feeling. When I talk with inbound marketers about high quality content While fame is all well and good, sometimes a little friendly competition is all you need to get your company into the content creation spirit. For instance, let’s say you’re interested in getting more content about a particular subject matter on your blog to prepare for a product launch. Hold a contest to see who can write the blog post on that subject matter that gets, say, the most views, and reward the winner with a gift certificate. With a friendly competition like this, you’re winning on all fronts. You’ll get a higher volume of content, from a diverse set of people, on a subject matter that aligns with your goals; employees will get their name in flashing lights, some more thought leadership attached to their name, and maybe, a little moolah, too. In fact, we’ve seen this tactic work well in our favor to encourage contributions to this very blog! Poppycock. The content is a built-in online portfolio they can refer to years down the read. Reward these employees by highlighting their content and the specific results it achieved ( yesterday morning’s blog post was actually a SlideShare presentation Explain the benefit of being a published thought leader. ) in a public way. “Public” could mean your next marketing team meeting, your next company meeting, or even in an internal email or newsletter. Just be sure the content creator is present, and preferably some power players in your company, too 😉 you (Yes! You!) can be a thought leader! Here are a few benefits you can tell them to look forward to, the more they author and publish amazing content: Authoring content gets their name — and how wicked smart they are — visibility with important people, both inside and outside of your organization.center_img ! Because the writer, Ryan Brown, totally rocks at creating visually compelling SlideShare presentations, why force him to write out a 1,000-word blog post when we have beautiful visual content at our fingertips that allows him to contribute to content creation? If they’re in a Sales or customer-facing role, it helps establish credibility with leads and customers. Topics: Finally, remember that your company culture comes from the top down. If you want to foster a culture that encourages content creation, that needs to come from the top down, too. Employees Communicate (and celebrate!) the bottom-line results can While enabling and encouraging content creation will help get people started, it won’t keep people going in the long term. To keep your entire company enthusiastic about the importance of contributing to content creation efforts, use numbers to communicate the impact it has on your business. Think about how much more meaningful it is to share that a blog post generated 10,000 page views, 50 inbound links, 20 new leads — two of which are poised to close this week — than to say, “Rachel wrote a really cool blog post last month. Good job!” content creation content drives. model executives’ behavior. So if the CMO isn’t blogging, some people might still blog; but if the CMO Content Creation If you’re starting your own business, growing your marketing department, starting a job at a new company, or just trying to motivate a shift in your company’s attitudes toward How do you foster a culture of content creators in your company? numbers are your friends here, marketers The first way is an exchange of tactics we’ve both employed to make content creation possible in the long term. The second way is detailing how difficult, sometimes nearly impossible, it is to keep up with the content creation pace they want to live up to. Play into people’s competitive spirit. in the content that goes out, but that doesn’t mean the entire burden needs to fall on your team’s shoulders. Instead, enable anyone in your organization to contribute content, from Sales, to Services, to Development. This is great because you’re getting content that highlights different perspectives and different areas of expertise, both of which make your content arsenal more well-rounded. Lead by example. Their content might lead to future opportunities, like speaking engagements, or being quoted as an expert in other publications. will Image credit: Some content is going to stand out among the rest — maybe it generates an unprecedented number of leads, maybe it gets picked up by a major publication, maybe it even goes viral! Reward the content creator for their innovation and brilliant execution, so you encourage other employees to strive to create this type of content. Enable anyone to contribute. create content on a regular basis, can you imagine how deep any other employee would have to dig to come up with the excuse for not also contributing? Pretty darn deep, I imagine. creation are the ones who have — specifically, how companies can create a sustainable internal content creation model — our conversations usually go one of two ways. content creation Kazarelth to make it more likely their content fits your publishing standards. You can even have content specialists on your team who train those extremely interested in contributing content on the types of editorial guidelines the marketing team follows. These folks — your marketing team’s “editors,” if you will — can be the ones who brush up the content you receive so everything that’s published aligns with the tone, style, and other guidelines you’ve established for your brand. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more