West Ham have offered Salomon Kalou a move to Upton Park, according to the Daily Express.Kalou’s Chelsea contract expires in the summer and Hammers boss Sam Allardyce is believed to be keen to sign him.Aston Villa boss Alex McLeish wants to snatch Pavel Pogrebnyak from Fulham, the Daily Mirror say.The Russian striker has been a massive hit at Craven Cottage since joining Fulham on a deal until the end of the season.But it is claimed that McLeish is planning a summer bid for him and has already spoken to representatives of the 28-year-old, who will be available on a free transfer in May.Follow West London Sport on TwitterFind us on Facebook
Trevor Bell, Antorious Bell — EurekaEureka picked up its fourth win in the last 25 years over Shasta on Friday by a 35-21 margin.Its two Bell-cows had a heavy hand in the win.Trevor Bell opened the game with a 60-yard touchdown pass to Josiah Graham and ended it with a 20-yard touchdown run. In-between, Antorious Bell rushed for two touchdowns to keep Eureka in front.Will Omey, Justin Hagler — St. Bernard’sThe lone undefeated team in the Humboldt-Del Norte League received another big …
16 October 2014Seesaws that pump water; lighting a city using solar power; improving crickets’ protein content to make food bars; these mind-blowing ideas were all conceived by young South African scientists and presented at the annual Eskom Expo for Young Scientists where “students have a chance to show others their projects about their own scientific investigations’.The expo was held from 8 to 10 October in Gauteng’s Boksburg. Endorsed by the Department of Public Enterprises, the Department of Basic Education and the Department of Science and Technology, the Young Scientists Expo invites some 17 700 pupils from across the country to compete for a ticket to the International Science Fair. The competition is stiff, with just the top 822 selected to represent their regions at national level.According to Parthy Chetty, the expo’s executive director, “South Africa wants to establish itself as a hub of science research and excellence. In order to do that South Africa needs to be producing outstanding scientists, researchers and technicians and attract top talent from around the world. By hosting young scientists from Africa we are exposing them to the exciting world of science in South Africa and we are starting to make that vision a reality.”The expo aims to support and showcase female scientists and young scientists from across the continent; this year it attracted 477 female participants, versus 345 male participants, with entrants coming from Namibia, Swaziland, Lesotho and Botswana. The students discussed their work with judges, teachers and students from other schools, expanding their horizons through broadening their science knowledge and growing peer networks.Naledi Pandor, minister for the department of science and technology, was at the event. She told the pupils to not limit their ambitions, but to “dream as widely as you can. There are immense challenges that confront South Africa but you can be part of resolving those challenges.’Eskom Chairman Zola Tsotsi presented the awards at the expo with Pandor; he said: “At Eskom we value the important role of education, as part of the solution we have invested in training and education to drive growth. Our country relies on innovation to break the shackles of poverty and to create wealth and the learners here today have the power to create a better life for the poor.”Eskom is South Africa’s electricity utility.SAinfo reporter
Share Facebook Twitter Google + LinkedIn Pinterest The National Corn Growers Association invites farmers to become a part of the change they desire by actively honing their leadership skills through the NCGA Leadership Academy, part of Syngenta’s Leadership at Its Best Program. Growers must be nominated by their state corn association for either program. Interested members should contact their state associations now for further information and get completed applications in to state offices by the end of May.“Since it began in 1986, Leadership at Its Best has trained strong, confident volunteers who have helped shape the industry through their subsequent work at the state and national level,” said Wesley Spurlock, NCGA president . “Having met so many farmers who feel similarly, I know that the desire to give back to their peers motivates an incredible number of farmers to look for service opportunities. NCGA depends upon this grassroots leadership, and I can personally attest that the time and effort dedicated are repaid in full through the incredible relationships built with like-minded individuals.”Open to all NCGA membership, Leadership at Its Best provides training to interested volunteers of all skill levels. The first session, held in August in Minneapolis, Minn., addresses personal communications skills, public speaking and association management. The second session, which will be held in January of 2018, addresses public policy issues, working with the Hill and parliamentary procedure. Through this program, participants build the skill set needed to become a more confident public speaker with a solid background in the procedures and processes used by NCGA and many state organizations.For more than three decades, NCGA, state corn associations and, most importantly, the U.S. corn industry, have benefited tremendously from the Syngenta co-sponsored Leadership at Its Best Program. More than nearly 600 growers have gained invaluable knowledge and skills in media, communications, association management and public policy over the lifetime of the program.Those interested should contact their state corn organization, which will submit nominees for the program. To learn more, click here.
Share Facebook Twitter Google + LinkedIn Pinterest GSI’s new 30-foot diameter Z-Series Bin with Flexwave Technology is now available from its dealer network, offering greater efficiency and improved safety for the 2019 harvest season. The new model allows up to 21 rings of 4-inch corrugation with up to 47,000 bushels of storage capacity.Z-Series Bins offer a revolutionary bin cleanout system, utilizing large liners that alternately inflate and deflate to gently remove residual grain after a bin is emptied. This first-of-its-kind technology provides over 99% cleanout, eliminating the labor intensive and potentially dangerous current practice of farmers entering a bin to sweep or shovel out remaining grain.Z-Series Bins, introduced last fall in an initial 24-foot diameter model, are a higher-capacity and more cost-effective alternative for similar-sized hopper tanks with cone bottoms. GSI also plans a 36-foot Z-Series Bin allowing up to 21 rings with 68,000 bushels of storage capacity that will be available from dealers during the fourth quarter of this year.For additional information, farmers can contact their GSI dealer or visit www.grainsystems.com.
Apple has announced a fall 2013 marketing event and the new Mac Pros are on the agenda.It’s been over a year since Apple released a minor upgrade to the Mac Pro and over three years since any significant update to this ‘workhorse’ system for creative professionals. In June of 2013, Apple gave a sneak preview of a radically redesigned Mac Pro (to largely mixed reviews)…but no further info on when the new computer would be available.Now, Apple has announced an invite-only event on October 22, 2013 that will surely shed more light into the future of the new Mac Pro. According to CurrentEditorials.com, Apple is expected to make public a Mac Pro release date (which is likely be before December).Although the event will likely focus around updates to the Apple iPad line, the new Mac Pro will ‘get some stage time as well” (as reported by AllThingsD.com). Will Apple address the concerns by creative professionals that were raised after the sneak peek (lack of expandability, little support for third party hardware, no Nvidia option)? We’ll know soon enough. Get more info on the new Mac Pro at Apple.com.What is you initial impressions of the new Mac Pro?Share your thoughts in the comments below!
Essential Reading! Get my 3rd book: Eat Their Lunch “The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition.” Buy Now There are two strategies for producing results faster. One of these strategies is highly effective and certain to produce results. The other strategy doesn’t provide either the result or the certainty, even if it is more attractive to many.The Promise of Hard WorkThe proven way to produce any result faster is to do the work that produces that results consistently over time. Just doing the work by itself does not speed up the results, especially when work is done poorly and sporadically. Success in any endeavor is more like an auditor who measures your effort to determine when you have paid the price to have what you want. Anything done poorly is discounted, and anything done occasionally isn’t noticed.Many find the price they would have to pay for faster results is higher than expected, and they seek a way to have they want without having to pay the price. They look for shortcuts that allow them to buy success.Success in Seven Minutes and Other LiesThere are people who will sell you the idea that you can have the results you want now without having to do the work, and without having to stack up small, incremental gains over time. There are some who are easily seduced by the idea that there is a way they can get what they want without the effort, the struggle, and the time. They desperately want to believe the lie that they can have what they want in seven minutes.When the quick fix doesn’t work, instead of committing to doing the work, they move on to the next promise of instant results. At some point, they give up on wanting the result altogether.Faster Now Means Starting a Long Time AgoIt’s difficult to sell the promise of disciplined effort over time. It’s especially challenging when contrasted against the promise of instant results now with no effort required.If what you want is important, producing results faster now would require that you started sometime in the past and sustained the effort over time. This is not a possibility, unless you have a time machine (which is more likely than the effectiveness of any “instant results” solution). The second-best option is to do the work now, and to do it so consistently, that you start stacking up the results you want.Are you doing the work? Are you consistent in the quality and the frequency of your effort?
Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Google+ is changing the web, even if you don’t want it to. That’s right. Now, more than ever, it’s critical for your business to create and build its presence on the new social network. But hey, if you don’t want to take it from us, another search update from Google today might help to convince you.Today, Google is launching three new features to its search update, dubbed “Search plus Your World.” The update brings personalization of Google search to a whole new level with the inclusion of results from an individual user’s connections on Google+, making it impossible for businesses to ignore the impact Google+ is having on search. Here is a quick overview of the three new features.Personal ResultsThese results enable you to find information only pertaining to you. They show photos and updates from Google+ that include your own and those that have been shared with you on Google+, and you’re the only one with access to these specific results.Profiles in Search These results, also shown in autocomplete and regular search results, will display Google+ profiles of people you know or others you may be interested in following when you search for people’s names.Once searched, you’ll also have the simple opportunity (if you’re signed in and you use Google+) to add Google+ users to your Circles from directly within the search results.People and PagesThese results show you profiles or Google+ business pages on the right-hand side of the results page when you search a specific topic or area of interest. And again, it enables you to follow profiles or pages in just a few clicks.What if I Don’t Want Personalized Results?If you prefer to exclude personalized results from your search results, Google has also created a toggle that allows you to see only ‘normal’ Google results. You can toggle this on and off via the results pages, or you can permanently turn it off in your Google settings. Originally published Jan 10, 2012 11:27:00 AM, updated October 20 2016 Google Updates How This Impacts MarketingTo give you a quick idea of how impactful these updates are for marketing, consider this hypothetical example. Say you’re an IT software company, and you have a Google+ business page. Now with Google’s new updates, if someone looking for IT software searched Google using the term ‘IT software,’ they might find your business’ Google+ page. And think about what would happen if you don’t have a Google+ page but your competitors do. Competitors: 1. You: 0.Furthermore, if your IT software company has built up a large following on Google+, content that you’ve shared with your followers will also show up in those followers’ relevant Google.com searches, keeping your business top of mind and increasing its visibility among existing followers.You may not want to create and maintain a presence on yet another social network, but in an online world where Google dominates, you can’t afford not to. You can bet that Google will continue to update its search algorithm to emphasize the importance of social media, and Google+ is where it’s going to source that social data. Stay ahead of your competition, create a Google+ business page, and regularly update it with keyword-optimized content so you can leverage another powerful opportunity to get found in search.Do you have a Google+ business page yet?
Topics: Originally published Jun 13, 2012 12:30:00 PM, updated August 29 2017 In email marketing, the success of your messages is largely dependent on the quality of your list. And although we’ve talked a bunch about list segmentation and list health on this blog (have you taken our email list sniff test yet?), there’s still more you should understand about lists. (Who knew the topic of email lists could be so darn extensive?)What we’re referring to in this post is the concept of static lists vs. dynamic lists . Do you understand the distinction? It might sound simple, but we’re surprised by how many marketers really don’t know the difference — and when to use one or the other, for that matter. We’ll keep this lesson to the point so you can once and for all understand what distinguishes one list from the other, and start applying the right uses of each to your email marketing programs. What Are Static Lists? Quite simply, static lists are, well … static. These lists consist only of contacts you’ve accumulated up until the point when you create the list, and they remain unchanged unless you manually add or remove contacts. Static lists can either be created using contacts that already exist in your database, or through a manual upload to your email tool. Typically, they’re created through the latter method, as oftentimes they consist of contacts that were gathered through offline methods or other online campaigns not connected to interactions on your website. HubSpot’s email tool , for example, allows users to create static lists in both of these ways, as you can see from the screenshots below. When to Use Static Lists in Email Marketing Of all the types of email a marketer can send , static lists are generally good for one-off email sends, email campaigns that you run infrequently, and for lists of contacts that don’t change often. Here are a few examples of when you’d want to use a static list in your email marketing: Event Registrants, Attendees, or No-Show Lists: No one can travel back in time to register for or attend your event in the past, right? That’s why event lists tend to be ones that remain static. You might use these lists to send follow-up information or content post-event, whether it’s an in-person event or an online one like a webinar. Staff Lists: Do you send a quarterly newsletter to your company’s board of directors? How about an internal one to your business’ employees? These are lists of people that don’t typically change often, and you’ll probably also have to manually update them anyway. Trade Show Lists: Did you snag some prospects’ contact information from your presence at a trade show or another industry conference/event? This is a great use case for a static list upload. What Are Dynamic Lists? Dynamic email lists, on the other hand, are lists that constantly evolve as certain criteria are met. This criteria could include a specific property (e.g. contacts from a specific state or contacts from a specific industry), members of other lists (i.e. a list combining other lists!), or contacts who completed certain landing page forms . New contacts get added as they meet the criteria set for the list, and furthermore, dynamic lists will also remove people who no longer meet that criteria. Get it? Dynamic. These lists are powered by data and intelligence that can be collected by your marketing software or CRM as well as through interactions contacts have on your website, such as downloading content or visiting certain web pages. Dynamic lists are also critical for slicing and dicing your database into various segments for more effective and relevant email marketing .You’ll need to consult your email software provider to see if dynamic lists are part of its services available to you. To understand how they work, below is an example of a dynamic list in the making in HubSpot’s Contacts and Email tools . In our tool, we call these dynamic lists ‘Smart Lists.’ Here, we’re generating a segmented list of contacts who have Twitter follower counts of 1,000 or more. Once this list is established, as more of our contacts’ Twitter follower counts grow and meet that 1,000-follower threshold, the list will also grow. In addition, any contact whose follower count dips below 1,000 will automatically be removed from the list. So if we wanted to put some extra social media promotional muscle behind a particular piece of content or marketing offer, we might use this list to send an email to the contacts in our database with the greatest Twitter reach. Email Lists and Segmentation Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack When to Use Dynamic Lists in Email Marketing Dynamic lists are best used for email campaigns in which you plan on sending email more than once to a certain list of contacts that changes and gets updated frequently. As time goes on, your dynamic list would automatically adjust to your changing volume of contacts. This saves you the time from creating a new list every time you want to email that segment and keeps the list fresh and up to date in real time. Here are some examples of when you’d want to use a dynamic list in your email marketing: Customer List: Keeping your customers in the know with a monthly newsletter about your newest product tutorials, features, and other updates? New customers come, and (unfortunately), some go, so a dynamic customer list will enable you to automatically include new customers — and exclude ex-customers — on your next newsletter send. Free Trial Users: Use a dynamic list to send ongoing tips about how to get the most out of your company’s free product trial. This way, new contacts who start a free trial get automatically looped in the next time you send an email of tips to this list. Block Lists: Dynamic lists can also be used to suppress certain contacts and protect recipients from receiving too many emails. For instance, you could create a dynamic list of anyone who has already signed up for an event, and block that continually updating list from future sends designed to promote the very same event. Interest-Based Lists: Create an evolving list of everyone who downloaded content on a particular topic, then make sure your emails to that list match that interest category.When it comes to dynamic lists, the possibilities really are plentiful — and powerful. Just think of all the very targeted email you could send! In what ways are you using dynamic lists to improve email segmentation ? Image Credit: adamentmeat
Topics: There are few feelings worse than knowing you’re missing out on something. Scientists have even given that feeling a name: FOMO (fear of missing out). Whether it’s missing out on an outing your coworkers are all going to or realizing you could have made that meeting if you only left five minutes earlier, we all get that same feeling of unrest in the pit of our stomachs when we miss out on something. Typically, FOMO has applied to events or actual things you could miss out on … but there are lots of other things that give us that same feeling, too. You know, like that time you realized if you had only done one more thing to your landing page, you’d get 30% more leads.That feeling sucks, so we want to help you steer clear of it, especially on your landing pages. Some of these could be two-minute fixes while others could be full-day projects, but each of these mistakes could be costing your business money.So save your company some moolah (and maybe get a pat on the back from your boss) and read the following about most egregious landing page errors. 1) It doesn’t pass the blink test. You have 50 milliseconds. Ready, set, go! Stop.The time it took you to read that last sentence is longer than you have to make a first impression on your landing page. A study by researchers at Carleton University found that people make judgments about a website within 50 milliseconds of viewing it. Yep, roughly the time it takes for you to blink once. Tough crowd, I know, but a crowd you’ve got to please if you want to improve your conversion rates.Make sure your landing pages are passing this blink test by following the guidelines here.2) It doesn’t have a clear value proposition. If someone has to do lots of thinking while they’re on your landing page, you’re doing it wrong. The value of downloading the piece of content you have hidden behind your form should be apparent from the get-go. That way, your landing page visitors aren’t spending time figuring out what the heck you’re offering — they’re actually filling out the form to get it. There are lots of ways to accomplish this — adding more descriptive copy or updating the landing page image to reflect what’s inside your offer could do the trick. Or maybe it’s as simple as clarifying what your offer is in your headline. If you’re having trouble figuring out if the value proposition is clear on your website, try sending it to someone within your buyer persona’s field (maybe a current customer of yours?) and give them zero context about what happens after someone would fill out the form. Then, ask them to tell you what they think they’ll get once they give over their contact information and if that exchange (content for their contact information) seems reasonable. If it’s not, you’ve got some tweaking to do!3) Your form is too long.One of the biggest mistakes people make on landing pages is to make a long form. It makes sense why you’d want to — you only have someone’s attention for a bit, so why not get all the information you can out of them … right? Not quite. A long form becomes a huge barrier to entry for your landing page visitors simply because it looks like it will take forever to fill out. Even though you know it’ll only take a minute or so, a minute seems like a long time to invest for your visitors — especially those on mobile.Those impatient visitors (aka, most of the people who’ll come to your site) want to get your offer and get out, so think about how you can make it easier for them to do that. Remove form fields that are “nice to haves” and also think about using progressive profiling to capture important, yet secondary information on the second time someone fills out a form on your site. 4) Your form is too short.On the flip-side, your form may be too short, which could very well mean you’re getting a bunch of unqualified leads flowing into your contacts database.If this is a big problem for you, consider adding a form field or two to the offers that keep sending you unqualified leads. You could also leave the initial form alone, but then use progressive profiling on future forms to collect more lead information — and the only rotate those leads to your sales team. 5) Your landing page isn’t ready for mobile.Like we said in number 3, landing pages with long forms aren’t really mobile-friendly — but that’s not the only thing that could deter mobile and tablet visitors. You might have a page that’s not responsive, making your mobile visitors swipe and swipe and swipe to scroll half an inch on the page. Or maybe your landing page image is huge, making it impossible for your visitors to access your form. Or maybe your CTA is below the fold, thus making it unclear how to submit the form. The point is you need to think about mobile traffic to your landing pages — engaging those visitors could mean the difference between hitting your monthly goal — and not. So, make sure you’re following the mobile marketing best practices outlined in this ebook.6) Your leads aren’t redirected anywhere after filling out a form. Someone wants to download your offer, so they fill out the form, hit submit, and then … nothing. They’re confused. Did their information get submitted? Will they get an email with the offer? What the heck just happened?!?!?You don’t want people to experience that confusion on your landing pages — it makes for a poor user experience that not many (if any) visitors want to go through again. Bonus: Having that type of experience on your landing pages means you’re missing out on more traffic, leads, and customers. The best way to fix this? A thank-you page. Basically, this is another page leads are redirected to after they’ve filled out the form on your landing page. There, leads can actually download or interact with the offer itself, share it with friends, and maybe even convert on another offer. It’s valuable real estate you shouldn’t miss out on. 7) Your “submit” button says “submit.”You know that phrase “you don’t know something until you know it”? While it is “duh”-inducing, it’s actually a great reminder for your landing page designs.For example, if someone’s filling out a landing page form for the first time — in other words, the majority of people you hope to be filling out the form — they have no idea what’s going to happen when they hit “submit.” What tangible thing will they be getting for handing over their information? What is going to happen when they push that bright red button? That’s a lot of anxiety that comes with filling out a form on a website … but it’s uncertainly like this that could affect your conversion rates.To reduce that uncertainty, be extra clear on what will happen when you hit “submit.” Customize the button to say something like “Download your Ebook” or “Get Your Free Guide.” Custom buttons will help assuage some of the anxiety your landing page visitors may have and convert them more readily into leads.8) Your page has text on text on text. In short: You need images on your landing page. They help convey information faster than a hundred words of text, so you can convert visitors faster to leads on your landing pages. Sounds like a good idea, right? So go on, add a relevant image to your landing page to help communicate what your visitors will be downloading. Need help finding or creating visual content for your landing pages? Check out these 10 free design tools.9) The images you do include on your landing page aren’t helping anything. Images can tell your story quickly and easily (they are worth 1,000 words after all) … but what if the ones you’re using on your landing pages are telling the wrong story? You can’t just throw up any old image on a landing page and expect people to convert just because there’s an image on it. You’ve got to be strategic: Check out this blog post on conversion-centered design to help you pick out the right images to use on landing pages.10) You still include a main navigation. When visitors get to your landing page, you want them there for one purpose and one purpose only: to convert to be a lead. Don’t distract them with anything — multiple CTAs, website footers, or even a top navigation. All of those elements seem like they’d be helpful, but they can actually reduce your conversion rates.So on pages where your main goal is converting people to become leads — you know, on landing pages — cut the main navigation. Then, feel free to bring the navigation back on the thank-you page and other supplementary web pages. 11) You’re asking for the same information over and over and over again.You know those people who ask for your name every single time you meet them, but you’ve met them several times before? And you know how annoying those people are? You just want them to recognize you!That’s exactly how people feel when they go to your landing pages and get asked the same questions on forms over and over and over again. So think about using smart forms and progressive profiling to reduce the number of fields people need to fill out — and thus make it easier for them to convert on your landing pages.Not only is it a delightful experience for your visitors, but it’s also it’s a way to increase your conversion rates. 12) You set your landing page and forget it. Like with any other part of your marketing, you can’t just set your landing page and forget it. Your conversion rates are never going to be perfect (and neither are ours), but you can always work toward more efficient and effective layouts and designs.Thus, it’s imperative you run A/B tests to see what works best for your visitors and your leads — what may be a tried and true best practice may not always work for your audience.So keep testing to find out what does! You never know what will work for your audience until you test it.These are just some of the landing page mistakes we see happen all the time. What other grisly landing page mistakes did we miss? Add your ideas to the comments below. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Dec 12, 2013 8:00:00 AM, updated February 01 2017 Landing Page Optimization