Memedozaslan/iStock(BOSTON) — The spotlight is on the actresses and wealthy parents, who are facing charges over an alleged college entrance exam cheating scandal, but there’s a key player whose background has not been widely discussed.Mark Riddell — the man accused of actually taking the students’ test for them.Riddell is facing two criminal charges of conspiracy to commit mail fraud, honest services mail fraud, and conspiracy to commit money laundering in connection to his alleged involvement in the scheme.The 36-year-old is expected to face a judge in Massachusetts on Wednesday. ABC News’ efforts to reach Riddell for comment had not been successful as of Tuesday evening.U.S. Attorney for Massachusetts Andrew Lelling detailed the process of the alleged scheme at a news conference Tuesday morning and described Riddell as “just a really smart guy.”“He didn’t have inside information about the answers, he was just smart enough to get a near perfect score on demand or to calibrate the score,” the leading federal prosecutor said of Riddell.Instead, William “Rick” Singer — who pleaded guilty to racketeering conspiracy and other charges for orchestrating the cheating ring — would arrange for Riddell to get a copy of the test from a bribed test administrator and then take it on behalf of the student.“Singer would discuss with their clients what kind of score they were looking for. If your daughter took the S.A.T. on her own the first time and got a particular score, retaking the exam, if her score goes up too much, that would invite scrutiny. So Singer would discuss with parents what kind of score was impressive, but not too impressive, and then would instruct Riddell to attempt to get that score. And he was just good enough to do it,” Lelling said.The multi-paged criminal complaint reads that Riddell conspired with Singer from 2011 to 2019.Although the court documents do not state the amount of times that Riddell was involved in either completing or correcting individuals’ tests, it detailed a June 2018 incident, where the original plan was to have Riddell “secretly correct” one student’s answers, after the student took the test himself.In a turn of events, the complaint read, the teenager was sick when it came time to travel to the Houston test site so Riddell took the test for him.However, in at least this one instance when Riddell took the exam in place of high school students, the criminal complaint charges that he did not sit for the exam with other high schoolers — which may have sparked suspicions because based on his college graduation year, he is likely in his mid to late thirties.To fulfill the plan, according to the criminal complaint, the parent “provided Singer with an exemplar of Parent 1’s son’s handwriting so that Riddell could imitate it when taking the exam in his place.”Riddell — who is based in Palmetto, Florida, which is south of Tampa — would receive a copy of the ACT from a bribed test administrator and take the exam in his hotel room after flying to one of the two alleged test centers involved in the scandal.The criminal complaint further charges that Riddell reported back to Singer that he “predicted that he would score a 35 out of 36 on the ACT exam.”Riddell was paid $10,000 for his part in that scheme and, he was right: he got a 35 on the exam.The Miami Herald reports that Riddell was the director of college entrance exam preparation at IMG Academy, a Florida-based facility that states it is focused on improving students’ academic and athletic performance. IMG Academy did not immediately return ABC News’ request for comment.A biography of Riddell was removed from IMG Academy’s website, but a cached version of the site showed that he had worked at the academy since 2006. The cached site read that he is an alumni of Harvard University and “assists thousands of students in gaining admission to top American universities such as Stanford, Duke, Columbia, Dartmouth, University of Chicago, and many other notable institutions.”He is also listed as a ranked professional tennis player and an alum of IMG Academy himself. Copyright © 2019, ABC Radio. All rights reserved.
Sign up for our COVID-19 newsletter to stay up-to-date on the latest coronavirus news throughout New York A 4-year-old boy died the day after the car he was a passenger in crashed in Bethpage this week.Nassau County police said the toddler’s 65-year-old grandfather was driving a Nissan Altima northbound on Stewart Avenue when the car veered off the roadway, onto the sidewalk and struck a tree at 1:20 p.m. Monday.Both the grandfather and the tot were taken to local hospitals, where they were treated for head trauma.The boy, whose name was not released, was pronounced dead Tuesday at Cohen Children’s Medical Center.Homicide Squad detectives impounded the vehicle but did not charge the driver.
Image Courtesy: AIFF/Twitter(@chetrisunil11)Advertisement 2o5t1jNBA Finals | Brooklyn Vs825Wingsuit rodeo📽Sindre E2rys01( IG: @_aubreyfisher @imraino ) bk34zWould you ever consider trying this?😱2wwCan your students do this? 🌚1x8xtxRoller skating! Powered by Firework The face of Indian football scene all over the world, Sunil Chhetri. The Bengaluru FC and the national team captain has reached the highest one Indian can reach in the beautiful game. The 2019 Padma Shri is India’s all time leading goalscorer, and has reached the top 5 highest goalscorers in the World, going shoulder to shoulder with the likes of David Villa, Lionel Messi and Cristiano Ronaldo. Now, the striker from Secundrabad joins Antoine Griezmann, Luis Suárez, Sergio Agüero, Romelu Lukaku and Marco Reus in the Puma family.Advertisement Image Courtesy: AIFF/Twitter(@chetrisunil11)The German sports clothing brand has signed a three year deal with the 35 year old, with his compatriots Virat Kohli, MC Mary Kom and Dutee Chand, all who were previously agreed contracts with the multinational company.The striker announced the news on his official Twitter handle @chetrisunil11, along with a promotional video by the company. Check it out below-Advertisement Speaking to reporters, Chhetri said: “I am excited to join the PUMA family. Over the years, I have closely witnessed and experienced the brand’s football heritage. Now signing with them as a PUMA player is a very natural progression for me.”Puma had already partnered with Bengaluru Football Club in 2014, and this new deal with their skipper is a leap forward to the brand’s dedication for the growth of sports and athletes in the country.“We share a common goal to accelerate the growth of football in the country. I appreciate their commitment to the sporting ecosystem and look forward in creating a new chapter for Indian football,” he added.The managing director of Puma India, Abhishek Ganguly had no bargain in hailing Chhetri.“Sunil Chhetri is synonymous with football. A living legend and an inspiration for the youth, he has made a huge impact to grow the sport and its following in India. His passion is very much in line with PUMA’s vision. Together, we are invested in growing the culture of football, inspiring and achieving new levels in the game,” he told reporters.A record six times All India Football Federation Player of the Year, Chhetri has made 115 appearances for the national team, highest in the country.Football: Sunil Chettri feels the current Indian football team will not be too dependent on himRead all about the enchanting love story between Sunil Chhetri and his coach’s daughter! Advertisement
Incredible advancements in technology are coming from the imitation of nature, but engineers cannot yet attain animal performance.Look like a bug: “New Camera Inspired by Insect Eyes,” announced Science Now. If you thought insects with their compound eyes had inferior vision to ours, think that no more:An insect’s compound eye is an engineering marvel: high resolution, wide field of view, and incredible sensitivity to motion, all in a compact package. Now, a new digital camera provides the best-ever imitation of a bug’s vision, using new optical materials and techniques. This technology could someday give patrolling surveillance drones the same exquisite vision as a dragonfly on the hunt.In the Illustra film Metamorphosis, Dr. Thomas Emmel notes that butterflies have better color vision than humans. They can see from infrared to ultraviolet. And in the Illustra film Darwin’s Dilemma, we see that compound eyes existed in the Cambrian multicellular animals, including trilobites and anomalocaridids.According to PhysOrg, the new camera has an “unmatched field of view.” Part of the challenge for engineers at the University of Illinois was to develop flexible electronics and optics that could accommodate curved surfaces. Even so, their “low-end insect eye” mimic does not reach the performance of the design that inspired it:Eyes in arthropods use compound designs, in which arrays of smaller eyes act together to provide image perception. Each small eye, known as an ommatidium, consists of a corneal lens, a crystalline cone and a light-sensitive organ at the base. The entire system is configured to provide exceptional properties in imaging, many of which lie beyond the reach of existing man-made cameras.It would appear difficult to rephrase that paragraph in Darwinian terms, since it depends on the use of concepts like design, configuration, and exceptional properties. The project caught the attention of Nature, and Science Daily twice. The engineer’s paper was published in Nature, which noted that arthropods differ in the number of facets or ommatidia. Some ants have about 100 facets; praying mantises have about 15,000, while some dragonflies have up to 28,000. They ended by saying, “Biologically inspired schemes for adapting to different light levels are also of interest.”Fly like a fly: A biomimetic robot that flies like a fly was reported in Science this week. It caught the attention of Nature and Science Daily. “RoboBee” doesn’t look anywhere near as sophisticated as an actual fly (and lacks digestive, neural, and reproductive systems), but Nature called it a “manufacturing marvel.” One of its designers said, “This is a major engineering breakthrough, 15 years in the making.” The little robot, weighing only 80 milligrams, has thin membranes for wings that it can flap 120 times a second, similar to a fly’s flapping rate (the engineers admitted it is only “modeled loosely on the morphology of flies”). Building a lightweight battery was one of the biggest challenges, so they had to tether it to a power source and computer with thin wire. Still, it’s “pretty fantastically cool,” an observer said for Science Now.The engineering team faced many challenges. For instance, if the wings weren’t exactly symmetrical, it failed to fly. It “took many rounds of tweaking the design before it finally worked,” but when the team had their “Kitty Hawk moment,” they were really proud. RoboBee can only fly for 20 seconds, and wears out after 15 minutes of use. But it’s “the smallest flapping wing aircraft that has ever been built and made fully functional,” they said. The goal is to get the power supply, flight control computer and everything else on board. They envision making swarms of these robots for search and rescue. “When you scale things down, smaller is better,” they said. That speaks volumes about the actual living fly, which not only has everything on board, but also contains digestive, neural, and reproductive systems. A fly or bee is comparatively large for insects, too (consider gnats and mosquitoes, for instance). Recently, a microscopic fairyfly dubbed Tinkerbella nana was discovered with a body length of 155 micrometers (see Science Daily for picture). That’s packing a lot of systems into a very tiny space.Sea horse armor: In other biomimetics news, scientists at UC San Diego have their eyes on seahorses for ideas. According to Science Daily, “Sea horses get their exceptional flexibility from the structure of their bony plates, which form its armor.” The plates slide past each other. The plates can be compressed to half their size without damage. The principle behind the UCSD project is broader than one particular animal:“The study of natural materials can lead to the creation of new and unique materials and structures inspired by nature that are stronger, tougher, lighter and more flexible,” said [Joanna] McKittrick, a professor of materials science at the Jacobs School of Engineering at UC San Diego.McKittrick and Meyers had sought bioinsipiration [sic] by examining the armor of many other animals, including armadillo, alligators and the scales of various fish. This time, they were specifically looking for an animal that was flexible enough to develop a design for a robotic arm.Mr. Clean cicada: The 17-year locusts are emerging from hibernation in some parts of the south this year. Live Science reported on work to understand how the bugs can stay so clean. They don’t need to stand in the rain; the structure of their exoskeleton allows the bugs to be self-cleaning, researchers at Duke University have found. “Apparently, grime can simply leap right off them, given dew.” When dewdrops merge together, they literally leap off the bugs, carrying grime with them. This also happens on lotus leaves and other “super-hydrophobic” surfaces.These findings not only can help explain the mystery of how cicada wings keep clean, but could also lead to improved artificial self-cleaning materials. Jumping droplets could also help remove heat from power plants, Chen said.Protein origami: Science Magazine published a paper about the use of proteins for self-assembling materials. A “Perspective” piece in the same issue about the project said that synthetic biology “aims to push natural biological systems in novel directions or to generate biomimetic systems with new properties.” The team from University of Bristol learned how to control the self-assembly of proteins to generate simple “cages” and patterns out of coiled-coil elements of proteins. “The assembly properties of the peptides are governed by how their folding results in the projection of chemical functional groups into space.”Short bows: Nature mentioned the “worm-inspired adhesive” that came from following how a spiny-headed worm embeds itself in the tissues of its host. A bandage built on the principle is “more than three times as adhesive as surgical staples for affixing skin grafts.” Live Science posted “Seven Clever Technologies Inspired by Animals.” Entrants include butterflies, sharks, worms, cockleburs, beetles, geckos, and spiders.As usual, evolution was useless in all these stories. It was only mentioned occasionally as an ideologically-driven afterthought, such as “Nature has developed and refined these concepts over the course of billions of years of evolution” (PhysOrg). Nature is not a developer! Nature is not a refiner. Nature knows nothing of concepts. Those are terms from intelligent design. The Nature paper on the compound eye begins, “In arthropods, evolution has created a remarkably sophisticated class of imaging systems, with a wide-angle field of view, low aberrations, high acuity to motion and an infinite depth of field,” but then says nothing further about evolution. Evolution is not a creator! Evolution does not design sophisticated imaging systems with desirable properties! Tanya Lewis at Live Science dreamed, “Over time, evolution has led to some incredible developments, from the photosynthetic machinery in plants to the human eye.” She needs to awake from her dogmatic Darwinian slumbers.The lingo that predominates in biomimetics is design, inspiration, exceptional performance. Darwinians, pack up your snake oil wagons and get out of the way of this new, popular I.D. parade.(Visited 42 times, 1 visits today)FacebookTwitterPinterestSave分享0
8 March 2012 South Africa has officially launched a state-of-the-art, multi-billion rand cargo terminal, trade zone and agrizone – located between the two largest sea ports in the southern hemisphere – at the Dube Trade Port in La Mercy, KwaZulu-Natal. The port, in which the King Shaka International Airport is located, has been operational for 22 months and the first phase has been completed. This includes a cargo terminal, trade zone, agrizone and IT and telecommunications platform. In the long term, the plan is to establish an “aerotropolis” to the north of Durban, stretching from Umhlanga to Ballito, to further boost economic development and job creation in the province.Between the South’s two largest sea ports Located between the two largest sea ports in the southern hemisphere – Durban and Richards Bay – the Dube Trade Port has huge potential to boost economic growth and job creation in the province. In 2003, South Africa decided to relocate the old Durban International Airport to La Mercy and to establish the Dube Trade Port, incorporating the new King Shaka International Airport. The airport was completed ahead of the 2010 Fifa World Cup. Officially launching the Dube Trade Port on Thursday, President Jacob Zuma said he was impressed by the development at the massive facility. “The focus on agriculture and food security in this airport city is a very progressive step,” Zuma said. “The advantage of the agrizone is the use of limited growing space for the production of high volumes of high quality produce. “As this project demonstrates, there is real scope for growth and finding new markets for the produce, including exports. Other than improving food security, agriculture is an important source of exports,” Zuma added. The Dube Trade Port Corporation – a state-owned enterprise – is now in a strong position to boost economic development and job creation in the province and the country. The construction phase alone has generated close to 20 000 jobs in each of the past two years.Gateway to Africa The government looks at its strategic airports to help promote its African agenda by opening up new routes or expanding existing ones on the continent. Zuma, therefore, welcomed SA Express’s decision to make Durban its base for growing its footprint into the southern African region. SA Express has concluded an agreement with the Dube Trade Port Corporation, which will see a connection being established between King Shaka International and the region, especially to Zimbabwe, Zambia, Botswana and Mozambique. There are also plans for SA Express to expand into countries such as Namibia, Malawi, Angola and the Democratic Republic of Congo. “There can only be positive results from this strategic move,” Zuma said. “You will recall … that there is a major African Union move to develop a continental free trade zone. “Three regions alone – SADC, the East African Community and Comesa – bring together about 600-million people. Added to this, Africa provides a market of one-billion people. The focus on our continent is therefore a step in the right direction in terms of the country’s strategic goals,” Zuma said.Southern Africa’s ‘premier logistics platform’ “The Trade Port is also set to be southern Africa’s premier logistics platform, given that the Port of Durban provides connectivity to 53 international destinations and access to local distribution networks.” The President said King Shaka International had to market itself aggressively as a key entry point for international routes by attracting international carriers to Durban via bilateral air service agreements. Passenger traffic at the airport has been steadily growing since its move from the old Durban International Airport. “It is anticipated that the airport’s passenger traffic for the 2012 financial year will surpass the five-million mark,” Zuma noted. KwaZulu-Natal premier Zweli Mkhize, also speaking at the launch, said the Dube Trade Port would greatly expand the province’s import and export capacity.Durban-Free State-Gauteng corridor “The principal component of the Dube Trade Port is a new international passenger and cargo airport, but it is the new facility’s proximity to the harbours of Durban and Richards Bay that give it the edge as a transport and logistics hub,” Mkhize said. The Dube Trade Port will form an important part of the government’s new pipeline of major infrastructure development projects, one of which is the improvement of the movement of goods and economic integration through a Durban-Free State-Gauteng logistics and industrial corridor. “This project is intended to connect the major economic centres of Gauteng and Durban/Pinetown, and at the same time, link these centres with an improved export capacity through our sea ports and improved railway lines,” Zuma said. “We expect this corridor to also stimulate growth in the KwaZulu-Natal Midlands, a major agricultural and industrial region through which this route will pass.” After the launch, Zuma joined the Dube family to unveil a statue of the African National Congress’s (ANC’s) founding president, John Langalibalele Dube, at the Dube Trade Port offices. Source: BuaNews
What it Takes to Build a Highly Secure FinTech … Tags:#Microsoft#Windows Phone 8 The end of life for Windows Phone 8 is on the horizon. While this doesn’t mean the end of Windows on mobile, it is classic Microsoft operating procedure — i.e., one carried out without too much attention to the impact it will have on users. Microsoft will presumably have unveiled at least one newer version of its mobile OS by the time Windows Phone 8 sunsets, although of course it hasn’t yet announced any such plans.On its product lifecyle page, Microsoft says that it will cease support for Windows Phone 7.8 and Windows 8 within the next 18 months. Both forks of the operating system will cease to be supported by Microsoft in 2014. Windows Phone 7.8 support will end on Sept. 9, 2014 while Windows Phone 8 support will come July 8, 2014. According to Microsoft’s support page:Microsoft will make updates available for the Operating System on your phone, including security updates, for a period of 18 months after the lifecycle start date. Distribution of the updates may be controlled by the mobile operator or the phone manufacturer from which you purchased your phone. Update availability will also vary by country, region, and hardware capabilities.Windows Phone 7.8 is the final version of Microsoft’s Windows Phone 7 operating system before it forked for Windows Phone 8. The 18-month support window these versions is fairly standard for a company like Microsoft that produces new iterations of its mobile operating systems every year or so.By the time support for Windows 7.8/8 ceases, Microsoft will likely have issued one or two updates to the Windows Phone OS to replace the older versions. Although it’s also not clear whether Windows Phone 8 users will be able to upgrade to such as-yet-hypothetical future Windows Phone versions. Microsoft did, after all, pull the rug out from under Windows Phone 7 users in exactly this way.Contrary to some reactions to this news, the end-of-life for 7.8/8 is not the death knell for Windows Phone. All it will mean will be the end of mainstream support for those operating system versions including security and user interface and experience features. Apple and Google operate in similar functions as older versions of iOS and Android (like Android 2.1 Éclair or 2.2 Froyo or iOS 4.0) tend not to see any critical updates after a year-and-a-half or so. End-of-life cycle for these versions of Windows Phone will only affect a small percentage of global smartphone users. Microsoft’s mobile operating system has struggled for mainstream acceptance and remains far behind Apple and Google in adoption. According to research analytics firm comScore, Microsoft had 3.1% of total U.S. smartphone subscribers as of Jan. 2013. Top photo: Nokia Lumia 920 by Dan Rowinski Role of Mobile App Analytics In-App Engagement Related Posts dan rowinski Why IoT Apps are Eating Device Interfaces The Rise and Rise of Mobile Payment Technology
Typhoon Kammuri accelerates, gains strength en route to PH LATEST STORIES “What possibly could we have hit in the SKY at this time of night? Everyone is safe, though,” Anthony wrote.The Thunder were travelling to Chicago to face the Bulls later Saturday following a 119-116 loss to Minnesota on Friday. /cbb John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding Several players demanded an explanation for the damage.“We had a rough flight to say the least,” New Zealand star Steven Adams said in a Tweet addressed to NASA, prominent astrophysicist Neil Degrasse Tyson and scientist Bill Nye.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutout“30,000 feet in the air. Flying to Chicago. What caused this?” Adams wrote above an image of the damaged plane.Carmelo Anthony was similarly concerned, posting the same image of the plane’s badly dented nose. Oklahoma Thunder Steven Adams is boggled about what caused this huge dent on the nose of the jet they traveled on from Minnesota to Chicago. STEVEN ADAMS TWITTER PAGECHICAGO, United States — Spooked Oklahoma City Thunder players took to Twitter on Saturday after a plane carrying them to Chicago suffered mysterious damage mid-flight.Dramatic images posted by Thunder players on social media showed the nose of their jet travelling from Minnesota caved in.ADVERTISEMENT CPP denies ‘Ka Diego’ arrest caused ‘mass panic’ among S. Tagalog NPA Don’t miss out on the latest news and information. Brace for potentially devastating typhoon approaching PH – NDRRMC QC cops nab robbery gang leader, cohort Japan ex-PM Nakasone who boosted ties with US dies at 101 MOST READ View comments Sports venues to be ready in time for SEA Games PLAY LIST 00:59Sports venues to be ready in time for SEA Games01:27Filipino athletes get grand send-off ahead of SEA Games01:07Trump talks impeachment while meeting NCAA athletes01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games Here comes the reign again Read Next Stronger peso trims PH debt value to P7.9 trillion Kammuri turning to super typhoon less likely but possible — Pagasa
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Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social media moves at the speed of light, so if you’re just getting started now, there are conceivably tons of nuances you may have missed. Many people seek out sketchy or outdated Google results instead of asking someone, because they feel these are things they should already know the answer to. Well we think that’s just not the best approach, so we compiled a list of those simple social media questions that people seem pretty timid to ask and are providing you the answers so you never again have to perform a panicked Google search or blindly nod your head in agreement during a marketing meeting.Answers to Your Google+ Questions1.) Where do I go to create a Google+ business page?Visit http://plus.google.com/pages/create to get started, and remember that you need a Google account to set up a page. Find more detailed instructions here.2.) What is the difference between a Google+ Page and a Google+ Profile?A Google+ Profile is for people, while a Google+ Page is for an entity (like your business!).3.) Can I add multiple page administrators?At this time, no. Until this functionality is added, a workaround is creating a team Gmail email address like [email protected] and using this to create your Google+ page. That way, multiple people on your team have access and management of your page is not limited to one person.4.) What is Direct Connect?Direct Connect allows searchers to immediately find a Google+ Page in Google search and add it to their Google+ Circles by searching +brandname. Right now, not all Google+ Pages that apply for Direct Connect functionality are given it, but everyone can and should make their page eligible so they are ready when functionality rolls out to everyone.5.) How do I become eligible for Direct Connect?The easiest way is to add your website link to your Google+ Page and add a snippet of code to your site, explained in more detail on Google’s support site.6.) Can my Google+ Page add people to Circles or +1 content?It depends. If someone mentions you or adds you to their Circles first, then your Google+ Page can Circle them. Otherwise, you cannot add people to your Google+ Page Circles. As for +1’ing content, no, you cannot +1 content as a Google+ Page.7.) Can I add someone to more than once Circle?You sure can!8.) What’s an Extended Circle?Extended Circles refer to your Circles’ Circles, so content a Google+ user shares with their extended circles will also appear in the incoming stream of people from whom they are one degree removed. Only Profiles can share via Extended Circles though — not Pages.9.) Can all business pages participate in a Google+ Hangout, and is there an attendee limit? Yes, all business pages can make use of the Google+ Hangout feature, but unfortunately the limit is 9 people for almost everyone. Google+ is experimenting with a feature called Hangouts on Air that will remedy this problem and allow people who aren’t participating to simply watch the Hangout, but it is not available yet.10.) Do Google+ Pages and posts appear in search results?Yes, both the pages and posts appear in search results, which is why integrating Google+ into your social media strategy can also help your SEO. Google continues to roll out more ways in which Google+ is integrated into search results, with four new developments in just the past few weeks.Answers to Your Twitter Questions11.) Can I change my Twitter username?Yes, you can! Simply go to the ‘Account’ tab on Twitter, and you’ll see a field to change your username. Doing this will not wipe out your tweets or followers.12.) Should I follow back everyone who follows me? There is not an established industry best practice on this, but let’s throw down a definitive answer on whether you should follow someone on Twitter. No, you should not follow back everyone who follows you. However, if that person provides useful or interesting tweets, you should absolutely follow them. Also, keep in mind that being stingy with your follow-backs makes you look…well…stingy. And that’s not a good look on anyone.13.) What is a #hashtag, and how do I use it?A #hashtag is a way to organize topics and make them easier to filter in Twitter search results. For example, HubSpot uses the hashtag #HoHoHubspot in holiday tweets to indicate the tweet is holiday related, to make it easier for people to find our holiday content on Twitter, and so they can also tag inbound marketing related holiday content in tweets of their own. Using #hashtags is also a great idea for online and offline events, so people at the event and those not in attendance can follow the conversations happening around the event.14.) How do I use an @reply?An @reply is a public message sent from one Twitter user to another. You can do this by putting another user’s Twitter username after @ somewhere within the body of the tweet. A user’s @mentions will appear in the tab @username on that user’s homepage. Again, this is not private, so don’t say anything you’re not comfortable saying to the world!15.) How do I use a direct message (DM)?If you need to message another Twitter user in a more private way than the @reply allows, opt for a direct message. These can be sent by clicking the Message link, or typing D Username into the “What’s Happening” field. Think of this as Twitter email.16.) What is a TweetChat?Also known as a Twitter Chat, a TweetChat is a conversation that happens on Twitter during a pre-designated date and time, usually centered around an industry topic and aggregated through use of a #hashtag. For example, HubSpot hosts tweet chats around marketing topics like search engine optimization with the hashtag #InboundChat.17.) How do I personalize a retweet?You can quickly retweet (RT) someone else’s tweet by clicking the arrows on the bottom of that tweet, but unfortunately, this doesn’t let you personalize the tweet. Instead, perform a manual retweet in four steps by copying the tweet and username, replacing the username with an @reply, typing RT at the front, and adding in your commentary.18.) What are Twitter Lists, and how do I use them?Twitter Lists let you group together the tweet streams of people you’re most interested in. Create a new list, name it according to those you’ll add, and simply input their Twitter usernames to create a more targeted stream of content. These can be private or public, so others can also follow your lists.19.) How do I find people to follow?Your follow list will grow organically over time, but the ‘Who to Follow’ feature on Twitter is a great place to start if you need suggestions. Type in industry keywords and keywords related to topics that interest you. You can also search for the names of people in your industry that you know to see who they are following.20.) What are Favorites and how do I use them?Think of Favorites like Twitter bookmarking. When you hover your mouse over a tweet you want to Favorite, click the star so it becomes yellow. That tweet will appear in your Favorites tab on Twitter, and can be referred back to for useful links, kind comments about you or your company, or important pieces of data.Answers to Your Facebook Questions21.) What’s the difference between a Facebook Profile and a Facebook Page?As with Google+, a Facebook Profile is for a person, while a Facebook Page is for an entity, like your company.22.) Oops, I set up a profile instead! Can I transfer it to a page?Yes, Facebook released a Profile to Business Page Migration Tool this year that lets you do this without losing followers or alerting them of the change. However, your page content and photos are not migrated over. If you have fewer than 100 friends, you also have the option to rename your business page.23.) When I set up my Facebook Page, can it have more than one administrator?Yes, as long as each administrator has their own Facebook account. Go to ‘Applications,’ then select ‘Page Manager’ to add someone else as a page administrator.24.) How do I claim my page’s vanity URL?First, you need to have at least 25 Likes (fans) for your page. Once you reach this milestone, go to http://facebook.com/username, click ‘Select a Username,’ enter your desired username, press ‘Check Availability,’ and confirm your username once you find the one you like.25.) What exactly does the ‘Talking About This’ number on my page measure?’Talking About This’ can be found under the number of Likes on your Facebook Page, and it measures user-initiated activity related to that page. This includes things like: posting to your wall, liking your content, commenting on your content, sharing your posts, sharing content on your page, sharing or mentioning your page, or checking in with you.26.) What’s the pricing structure for paid Facebook Ads?Facebook Ads run slightly different than Google’s PPC ads. Facebook will let you choose a CPM model, in which you pay per thousand ad impressions, or a CPC model, in which you pay for clicks. Click-through rate on Facebook ads is usually low, so a CPC model will likely be the least expensive.Answers to Your LinkedIn Questions 27.) Can I customize the anchor text in the ‘Websites’ section of my profile? How?Yes, and you should, because inbound links to your website with good anchor text drive more traffic. To do so, click ‘Edit’ next to the ‘Website’ field on your profile, and select ‘Other’ in the dropdown menu to customize the anchor text.28.) Can I message people on LinkedIn if we’re not connected?You can only message people if you have a first degree connection with them or you hold a Premium (paid) account. If you do have a Premium Account, you can do it using OpenLink if the user you’re attempting to message allows it.29.) How can I see who is viewing my profile?You can only see who is viewing your profile if you let them see when you view theirs. To allow this, click ‘Settings’ and select “See what others see when you’ve viewed their profile.”30.) How do I activate status updates for my Company Page?From your Company Page, click ‘Edit’ under ‘Admin Tools.’ If checked, uncheck the box that says “All employees with a valid email registered to the company domain.” Then select the ‘Designated Users Only’ button, and designate who you would like to be an admin under ‘Manage Admins.’ Only the people you designate as admins will be able to administrate the status updates on your Company Page.31.) How do I pull in my blog’s RSS feed to my LinkedIn Company Page?Blog feeds can be added to Company Pages via an app called Blog Link. More LinkedIn apps are available in the LinkedIn Apps section of the Learning Center, including a tweet app, a poll app, and a SlideShare app, all of which are excellent additions to turn your LinkedIn company page into an inbound marketing machine.What simple social media questions have you always wanted an answer to? Share questions and answers to your burning questions in a judgment free zone!Image credit: Andréias, Bruce Clay, Inc, topgold, dearanxiety, ekelly89 Topics: Originally published Dec 7, 2011 2:00:00 PM, updated October 20 2016 Social Media