A small school on contemporary trends in tourism: Niche marketing and constant monitoring of feedback

first_imgTo be continued… Constant monitoring of feedback Until that point, the label was just a label, just a quality label. Niches are shelves with “classified customers” by demographic structure, habits, needs, available budget… Niche marketing takes into account the needs of the market, price range, product or service quality. The cycle begins with market research according to all the above parameters. We turn the obtained “picture” into a “person”, we can also give it a name: eg Ana. Author: Nedo Pinezić, www.nedopinezic.com / Photo: Kvarner Family Quality and price The quality of the offered content must be standardized, it must have the characteristics of the most frequently requested and well-rated content. These facilities must carry a quality label, a kind of certificate, best by the public sector that guests trust (tourist boards, municipalities, counties). The contents presented in this way are valued in the price range with similar contents in other destinations. The price must be adequate. To successfully create an offer, it is necessary to “get into the shoes” of the “person”. We have to identify with Ana. What would I, as Ana, appreciate on a trip, a vacation? An attractive location for my camper at a competitive price? Pet Welcome Package? A garage with the necessary equipment and tools to store and maintain the bike? (cleaning, washing, drying, clothes…) A good system of bike paths that are well maintained and marked, bike maps, GPS tracks, good bike service, bike friendly public transport…? NO # 2 / SMALL SCHOOL ON CONTEMPORARY TOURISM TRENDS: USA AND EU SUPPORT DIGITAL ECONOMY DESPITE TRADE CONFLICTS  NO # 3 SMALL SCHOOL ON CONTEMPORARY TRENDS IN TOURISM: CROATIAN HOSTS AMONG THE BEST IN THE WORLD  NO # 4 SMALL SCHOOL ON CONTEMPORARY TRENDS IN TOURISM: THE IMPORTANCE OF FAMILY ACCOMMODATION AND PERSPECTIVES Ana is 35 years old, lives with Anton, they are both passionate cyclists. They ride a bike, road or mountain, every day. They also have a dog that they ride on a bike trailer. They are well situated, travel by camper and love pitches with nice views. They like to explore the destination by bike. Ana is present on social networks every day, sharing her experiences from cycling tours with friends. She is a kind of leader for a larger group of people like her… Niche marketing RELATED NEWS: NO1 # SMALL SCHOOL ON CONTEMPORARY TRENDS IN TOURISM: WORLD TRENDS IN FAMILY, “PRIVATE” ACCOMMODATION Such an offer that bears the quality label must be constantly “under scrutiny”. Seeking and respecting the opinions of guests is extremely important. When, over a period of time, guest satisfaction is predominant and when the guests themselves become “ambassadors” of the offer, then we can say that our special, standardized and quality-labeled offer has become a BRAND. Creating an offer for a famous “person”last_img read more

Cauayan shooting lands man in hospital

first_imgThe 46-year-old resident Robert Mariposa sustainedgunshot wounds on the body, a police report showed.    Police identified the suspect as 46-year-oldresident Elvie Sanipa.  According to police investigators, Sanipa andMariposa were having a drinking spree when a heated argument ensued betweenthem around 12:30 a.m. on Friday. The motive in the incident was not immediatelyestablished.  Meanwhile, officers of the Cauayan municipalpolice station conducted a manhunt operation against Sanipa, who fled after theincident./PNcenter_img Mariposa was brought to the Cauayan DistrictHospital but was later transferred to the Corazon Locsin Montelibano MemorialRegional Hospital in this city for treatment. BACOLOD City – In Barangay Inayawan, Cauayan,Negros Occidental, a man was shot. This prompted Sanipa to shoot Mariposa usingan improvised firearm, police said.       last_img read more

Newcastle flop could be an ‘important signing’, admits Serie A side’s president

first_img1 Newcastle United flop Facundo Ferreyra is on the verge of a move to Genoa, according to the Serie A club’s president.Ferreyra joined Newcastle on loan in the summer from Ukrainian side Shakhtar Donetsk, but he is still yet to make his debut for the Premier League club.As talkSPORT told you last month, Genoa have now offered the 23-year-old a route out of Newcastle but making a permanent move for the striker.And the Italian club’s president, Enrico Preziosi, has admitted that a deal for Ferreyra looks on the cards.“He’s a good player,” said Preziosi told Il Secolo XIX.“His story is similar to [Diego] Perotti’s, who also didn’t play for a long time. He could be an important signing, a player that my son really likes as does [Omar] Milanetto.“There’s a strong possibility that he will arrive at Genoa.” Newcastle United flop Facundo Ferreyra in action for Velez Sarsfield last_img read more