A small school on contemporary trends in tourism: Niche marketing and constant monitoring of feedback

first_imgTo be continued… Constant monitoring of feedback Until that point, the label was just a label, just a quality label. Niches are shelves with “classified customers” by demographic structure, habits, needs, available budget… Niche marketing takes into account the needs of the market, price range, product or service quality. The cycle begins with market research according to all the above parameters. We turn the obtained “picture” into a “person”, we can also give it a name: eg Ana. Author: Nedo Pinezić, www.nedopinezic.com / Photo: Kvarner Family Quality and price The quality of the offered content must be standardized, it must have the characteristics of the most frequently requested and well-rated content. These facilities must carry a quality label, a kind of certificate, best by the public sector that guests trust (tourist boards, municipalities, counties). The contents presented in this way are valued in the price range with similar contents in other destinations. The price must be adequate. To successfully create an offer, it is necessary to “get into the shoes” of the “person”. We have to identify with Ana. What would I, as Ana, appreciate on a trip, a vacation? An attractive location for my camper at a competitive price? Pet Welcome Package? A garage with the necessary equipment and tools to store and maintain the bike? (cleaning, washing, drying, clothes…) A good system of bike paths that are well maintained and marked, bike maps, GPS tracks, good bike service, bike friendly public transport…? NO # 2 / SMALL SCHOOL ON CONTEMPORARY TOURISM TRENDS: USA AND EU SUPPORT DIGITAL ECONOMY DESPITE TRADE CONFLICTS  NO # 3 SMALL SCHOOL ON CONTEMPORARY TRENDS IN TOURISM: CROATIAN HOSTS AMONG THE BEST IN THE WORLD  NO # 4 SMALL SCHOOL ON CONTEMPORARY TRENDS IN TOURISM: THE IMPORTANCE OF FAMILY ACCOMMODATION AND PERSPECTIVES Ana is 35 years old, lives with Anton, they are both passionate cyclists. They ride a bike, road or mountain, every day. They also have a dog that they ride on a bike trailer. They are well situated, travel by camper and love pitches with nice views. They like to explore the destination by bike. Ana is present on social networks every day, sharing her experiences from cycling tours with friends. She is a kind of leader for a larger group of people like her… Niche marketing RELATED NEWS: NO1 # SMALL SCHOOL ON CONTEMPORARY TRENDS IN TOURISM: WORLD TRENDS IN FAMILY, “PRIVATE” ACCOMMODATION Such an offer that bears the quality label must be constantly “under scrutiny”. Seeking and respecting the opinions of guests is extremely important. When, over a period of time, guest satisfaction is predominant and when the guests themselves become “ambassadors” of the offer, then we can say that our special, standardized and quality-labeled offer has become a BRAND. Creating an offer for a famous “person”last_img read more

March Madness 2019: Kentucky will long remember PJ Washington’s Sweet 16 feat

first_imgWhat had been a 39-26 lead early in the second half was entirely gone when Cougars guard Armoni Brooks hit a 3-pointer to tie it at 49-all and Corey Davis’ drive put Houston in front by a pair with 3:38 remaining. Kentucky scored on six of seven possessions from that point, including Herro’s big 3-pointer. Washington’s two free throws iced it.“I love our will to win,” Calipari said. “To be where we are still standing when we had Reid (Travis) out for what, three weeks, we had PJ out for … how we got through last weekend without him, I have no idea. I’ll say it again, if you take the best player off of any team in the NCAA Tournament, they’re not going to be the same. We just happened to survive.”The Wildcats lasted just long enough without Washington for him to hop into the picture and rescue them. It’s not the kind of thing Kentucky will forget. One more win, though, and his heroics will bear a reward that goes beyond public appreciation. His injured foot wasn’t feeling fine enough even to go through a gameday shootaround before the Wildcats faced 3-seed Houston in the Midwest Region semis in Kansas City. When it was time to warm up for the game in the hallways underneath Sprint Center, though, Washington was jogging with the other Wildcats. When the game tipped off, he was on the bench in uniform, waiting to be summoned.SN’s MARCH MADNESS HQLive NCAA bracket | Live scoreboard | Full TV schedule​When it was over, Washington was the star of a harrowing, 62-58, come-from-ahead-and-then-from-behind Wildcats victory. When it was over, Washington had left an indelible mark in a state where they remember the sort of sacrifice he made Friday evening.“We don’t win today if he doesn’t play,” UK coach John Calipari said to TBS’ Jamie Erdahl afterward. “I asked him before the game: ‘You going to be able to go?’ And he said: ‘I’m going.’”A week ago, not long after the pain in his foot first developed, the UK medical team had Washington’s left foot encased in a hard cast. He missed the team’s first-round NCAA game against Abilene Christian, and then a more challenging second-round win over Wofford.He told Erdahl each time she asked that his pain was significant. After he scored 16 points, shot 6 of 8 from the floor and delivered what could be considered a game-saving blocked shot with 36 seconds left and UK ahead by a point, he told her, “Right now, I can’t feel nothing.”Hear from John Calipari & PJ Washington after @KentuckyMBB gets the win over Houston to send them to the #Elite8. 🕺#MarchMadness | #Sweet16 pic.twitter.com/Gf0r8CiWfB— NCAA March Madness (@marchmadness) March 30, 2019A year ago, Washington had played on this same stage and performed brilliantly, in every department but one. He played all 40 minutes in that Sweet 16 game against Kansas State. He scored 18 points and grabbed 15 rebounds. But he went to the line for 20 free throws and only made eight. UK lost the game by just three points.This time, he was called upon to shoot two free throws with 3:51 left. He made them both to tie the score at 51. He got the ball in the post with 57 seconds left and UK down three. He scored on a jump-hook into his left shoulder, drawing a foul in the process. He missed that chance to tie the game from the line, but responded with that enormous block against Houston star Corey Davis Jr. It was a vicious rejection, but also gentle enough to remain inbounds for Wildcats freshman guard Tyler Herro to retrieve it.Exactly 11 seconds later, Herro bravely nailed a 3-pointer from the left wing and put UK ahead for good.PJ WASHINGTON BLOCKS. TYLER HERRO DROPS.Kentucky up two. pic.twitter.com/7yYtNJr4zQ— CBS Sports (@CBSSports) March 30, 2019MORE: Washington engineering Kentucky’s turnaroundAsked why he would play under these circumstances, Washington responded, “I had to. I didn’t want to let my teammates down. We had to win, so I just sucked it up.”Washington admitted he took some medicine for the pain before the game. “It kind of started hurting in the second half, but I have to tough through it,” he told reporters. “Through the end of the game, it was trying to cramp up. I’m definitely going back to get some treatment after this and try to get a good night’s sleep.”A Sporting News All-American primarily for his work in the regular season’s final six weeks, Washington was able to last 26 minutes against the Cougars. That wasn’t far off his per-game average of 29, but he’d gone 35 or more six times since Jan. 26 against Kansas.Make no mistake: The Wildcats needed him, not only to provide stability (point guard Ashton Hagans was limited to 26 minutes because of foul trouble) but also because the team was suffering in the second half from an overabundance of turnovers and dubious shots. There have been, through eight decades of NCAA Tournaments, 134 Kentucky Wildcats who have played in the Final Four, from superstars such as Jack “Goose” Givens in 1978 to walk-ons making ceremonial appearances such as Tod Lanter in 2015.PJ Washington is aching, literally, to be one of them.last_img read more