To be continued… Constant monitoring of feedback Until that point, the label was just a label, just a quality label. Niches are shelves with “classified customers” by demographic structure, habits, needs, available budget… Niche marketing takes into account the needs of the market, price range, product or service quality. The cycle begins with market research according to all the above parameters. We turn the obtained “picture” into a “person”, we can also give it a name: eg Ana. Author: Nedo Pinezić, www.nedopinezic.com / Photo: Kvarner Family Quality and price The quality of the offered content must be standardized, it must have the characteristics of the most frequently requested and well-rated content. These facilities must carry a quality label, a kind of certificate, best by the public sector that guests trust (tourist boards, municipalities, counties). The contents presented in this way are valued in the price range with similar contents in other destinations. The price must be adequate. To successfully create an offer, it is necessary to “get into the shoes” of the “person”. We have to identify with Ana. What would I, as Ana, appreciate on a trip, a vacation? An attractive location for my camper at a competitive price? Pet Welcome Package? A garage with the necessary equipment and tools to store and maintain the bike? (cleaning, washing, drying, clothes…) A good system of bike paths that are well maintained and marked, bike maps, GPS tracks, good bike service, bike friendly public transport…? NO # 2 / SMALL SCHOOL ON CONTEMPORARY TOURISM TRENDS: USA AND EU SUPPORT DIGITAL ECONOMY DESPITE TRADE CONFLICTS NO # 3 SMALL SCHOOL ON CONTEMPORARY TRENDS IN TOURISM: CROATIAN HOSTS AMONG THE BEST IN THE WORLD NO # 4 SMALL SCHOOL ON CONTEMPORARY TRENDS IN TOURISM: THE IMPORTANCE OF FAMILY ACCOMMODATION AND PERSPECTIVES Ana is 35 years old, lives with Anton, they are both passionate cyclists. They ride a bike, road or mountain, every day. They also have a dog that they ride on a bike trailer. They are well situated, travel by camper and love pitches with nice views. They like to explore the destination by bike. Ana is present on social networks every day, sharing her experiences from cycling tours with friends. She is a kind of leader for a larger group of people like her… Niche marketing RELATED NEWS: NO1 # SMALL SCHOOL ON CONTEMPORARY TRENDS IN TOURISM: WORLD TRENDS IN FAMILY, “PRIVATE” ACCOMMODATION Such an offer that bears the quality label must be constantly “under scrutiny”. Seeking and respecting the opinions of guests is extremely important. When, over a period of time, guest satisfaction is predominant and when the guests themselves become “ambassadors” of the offer, then we can say that our special, standardized and quality-labeled offer has become a BRAND. Creating an offer for a famous “person”
MORE WEEK 13 DFS: Values | Stacks | Lineup BuilderFLEX Jordan Howard, Bears @ Giants ($5,700). I’m not a huge fan of Howard as a player, but this week seems to be a good one to target him, especially given his sub-$6K pricing. While Howard hasn’t played well of late (112 total yards, no scores in his last three games) the Giants allow the fifth-most FanDuel points to RBs. They have struggled with bigger power backs in recent weeks too, including Peyton Barber and Adrian Peterson. Howard could be the next in line to break 100 yards and score, so we’ll get him as a cheap FLEX that may be among the lower-owned options in our lineup.DEF Buffalo Bills @ Dolphins ($4,000). In recent weeks, the Bills’ defense has played well against pedestrian quarterbacks, and they’re averaging 9.0 FanDuel points in their last two contests. They’re a lower-budget option that should have a chance to generate some turnovers against a still banged-up Ryan Tannehill, so we’ll take a chance on them as a low-budget option. Week 13 Rankings:Quarterback | Running Back | Wide Receiver | Tight End | D/ST | KickerWeek 13 FanDuel Picks: NFL DFS tournament lineupQB Russell Wilson, Seahawks vs. 49ers ($7,700). Last week, I took Lamar Jackson in a solid matchup as my QB, and that worked out. This week, I’ll be spending down into a similar price range to target another QB who can run in Wilson. Wilson is taking on a 49ers team that has allowed 19.9 FanDuel points per game to QBs. Wilson should have a chance to do damage against them despite his limited opportunities to pass the ball (the Seahawks throw the second-fewest amount of passes across the league). That latter stat is part of why Wilson is so cheap, and getting him as the 10th-highest priced QB on the slate seems like a bargain.RB Aaron Jones, Packers vs. Cardinals ($7,600). The Cardinals have allowed the fourth-most FanDuel points to RBs this season at a clip of 29.1 per game. Jones is starting to get more work in the Green Bay offense, and he has at least 93 scrimmage yards and a score in each of the past three weeks. The Packers will likely look to exploit the Cardinals weakness against the run, so that means that Jones could see carries early and often. As the seventh-highest priced RB on this slate, he’s a worthwhile investment.RB Phillip Lindsay, Broncos @ Bengals ($7,000). The Bengals defense has been dreadful in recent weeks, and they have allowed the third-most FanDuel points to RBs this season. Lindsay should have a chance to see a lot of touches, and he has at least 100 scrimmage yards and a score in each of the past two weeks. That, coupled with the fact that the Bengals have allowed four RB to score 19.5-plus fantasy points in the past three weeks makes Lindsay a good value as the 10th-highest priced RB on the slate.WEEK 13 DFS CASH LINEUPS: Yahoo | FanDuel | DraftKingsWR Emmanuel Sanders, Broncos @ Bengals ($7,000). I am going with a contrarian stack by pairing Sanders with his equally-priced teammate Lindsay. The reason for this is simple: Cincinnati is simply that bad. Sanders should continue to see a bulk of the team’s targets, as he’s averaging 9.0 per game in the past three outings, and he will have a chance to break a big play. This leaves us heavily exposed to the Broncos playing an early game, but it should ultimately pay off because of the porous Bengals defense.WR D.J. Moore, Panthers @ Buccaneers ($6,400). In the past two games, Moore has logged 15 catches for 248 yards and a TD. He’s becoming the No. 1 receiver for the Panthers and should continue to see a volume of targets. The Buccaneers have allowed the fifth-most FanDuel points to WRs this year and this contest has the makings of an offensive showdown.WEEK 13 DFS GPP LINEUPS: Yahoo | DraftKingsWR Tyler Lockett, Seahawks vs. 49ers ($6,700). I wanted to stack Wilson with one of his top weapons, and the pricing on Lockett here is solid. Lockett has been surprisingly consistent this season, and he has scored a TD in eight of 11 games. He should have a good chance to beat the 49ers’ coverage team, and Wilson targets his just about five times per game. That’s enough for us to take him on as a TD threat with decent volume.TE Travis Kelce, Chiefs @ Raiders ($7,800). I wanted exposure to the Raiders-Chiefs game, so I decided to spend up at TE. Kelce is far and away the highest-priced tight end, but spending up is possible since we didn’t spend up big at any other position. Kelce is averaging 15.17 FanDuel points per game, and he should consistently get close to that number, especially if he can score. He has a ton of upside, taking on one of the worst defenses in the league, so he’s well worth the investment on an otherwise thin-looking slate for the position. Last week’s slimmed-down NFL DFS slate is in the past, and now we have a deep player pool to choose from. For this week’s FanDuel GPP lineup, only the Saints-Cowboys, Chargers-Steelers, and Redskins-Eagles games were unavailable for main slate. That left players from 26 other teams to choose from for our daily fantasy football roster. This time around, we budgeted strategically and spent no more than $7,800 on any single pick.Because of our spending decisions, we were able to generally get top-tier talent at most positions. We didn’t target the pricing ceiling at any position, save for TE, but we spent down just enough and targeted matchup-based sleepers to carry our tournament lineup. We have two stacks, including a traditional QB-WR stack with a pair of Seahawks and a contrarian RB-WR stack with a team that has a great matchup. We’re hoping these moves gain us enough differentiation to really make some noise in GPP formats and get in the money.