1 Manchester United defender Chris Smalling blocks Joe Hart’s goalkick Chris Smalling has always been a bit of a figure of fun for club and country, but in the 168th Manchester derby the United defender’s reputation sunk to new depths.For some unfathomable reason the 24-year-old picked up two quick bookings, the first for stupidly blocking Joe Hart’s goalkick, while the second followed when he wiped out James Milner on the left-wing. The Red Devils defence has already been the source of much amusement this season and Smalling’s actions did little to help that cause.Unsurprisingly, United supporters despaired as Manchester City eventually took advantage of their extra man to go ahead through Sergio Aguero’s goal.Check out the best reaction below.
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social media moves at the speed of light, so if you’re just getting started now, there are conceivably tons of nuances you may have missed. Many people seek out sketchy or outdated Google results instead of asking someone, because they feel these are things they should already know the answer to. Well we think that’s just not the best approach, so we compiled a list of those simple social media questions that people seem pretty timid to ask and are providing you the answers so you never again have to perform a panicked Google search or blindly nod your head in agreement during a marketing meeting.Answers to Your Google+ Questions1.) Where do I go to create a Google+ business page?Visit http://plus.google.com/pages/create to get started, and remember that you need a Google account to set up a page. Find more detailed instructions here.2.) What is the difference between a Google+ Page and a Google+ Profile?A Google+ Profile is for people, while a Google+ Page is for an entity (like your business!).3.) Can I add multiple page administrators?At this time, no. Until this functionality is added, a workaround is creating a team Gmail email address like email@example.com and using this to create your Google+ page. That way, multiple people on your team have access and management of your page is not limited to one person.4.) What is Direct Connect?Direct Connect allows searchers to immediately find a Google+ Page in Google search and add it to their Google+ Circles by searching +brandname. Right now, not all Google+ Pages that apply for Direct Connect functionality are given it, but everyone can and should make their page eligible so they are ready when functionality rolls out to everyone.5.) How do I become eligible for Direct Connect?The easiest way is to add your website link to your Google+ Page and add a snippet of code to your site, explained in more detail on Google’s support site.6.) Can my Google+ Page add people to Circles or +1 content?It depends. If someone mentions you or adds you to their Circles first, then your Google+ Page can Circle them. Otherwise, you cannot add people to your Google+ Page Circles. As for +1’ing content, no, you cannot +1 content as a Google+ Page.7.) Can I add someone to more than once Circle?You sure can!8.) What’s an Extended Circle?Extended Circles refer to your Circles’ Circles, so content a Google+ user shares with their extended circles will also appear in the incoming stream of people from whom they are one degree removed. Only Profiles can share via Extended Circles though — not Pages.9.) Can all business pages participate in a Google+ Hangout, and is there an attendee limit? Yes, all business pages can make use of the Google+ Hangout feature, but unfortunately the limit is 9 people for almost everyone. Google+ is experimenting with a feature called Hangouts on Air that will remedy this problem and allow people who aren’t participating to simply watch the Hangout, but it is not available yet.10.) Do Google+ Pages and posts appear in search results?Yes, both the pages and posts appear in search results, which is why integrating Google+ into your social media strategy can also help your SEO. Google continues to roll out more ways in which Google+ is integrated into search results, with four new developments in just the past few weeks.Answers to Your Twitter Questions11.) Can I change my Twitter username?Yes, you can! Simply go to the ‘Account’ tab on Twitter, and you’ll see a field to change your username. Doing this will not wipe out your tweets or followers.12.) Should I follow back everyone who follows me? There is not an established industry best practice on this, but let’s throw down a definitive answer on whether you should follow someone on Twitter. No, you should not follow back everyone who follows you. However, if that person provides useful or interesting tweets, you should absolutely follow them. Also, keep in mind that being stingy with your follow-backs makes you look…well…stingy. And that’s not a good look on anyone.13.) What is a #hashtag, and how do I use it?A #hashtag is a way to organize topics and make them easier to filter in Twitter search results. For example, HubSpot uses the hashtag #HoHoHubspot in holiday tweets to indicate the tweet is holiday related, to make it easier for people to find our holiday content on Twitter, and so they can also tag inbound marketing related holiday content in tweets of their own. Using #hashtags is also a great idea for online and offline events, so people at the event and those not in attendance can follow the conversations happening around the event.14.) How do I use an @reply?An @reply is a public message sent from one Twitter user to another. You can do this by putting another user’s Twitter username after @ somewhere within the body of the tweet. A user’s @mentions will appear in the tab @username on that user’s homepage. Again, this is not private, so don’t say anything you’re not comfortable saying to the world!15.) How do I use a direct message (DM)?If you need to message another Twitter user in a more private way than the @reply allows, opt for a direct message. These can be sent by clicking the Message link, or typing D Username into the “What’s Happening” field. Think of this as Twitter email.16.) What is a TweetChat?Also known as a Twitter Chat, a TweetChat is a conversation that happens on Twitter during a pre-designated date and time, usually centered around an industry topic and aggregated through use of a #hashtag. For example, HubSpot hosts tweet chats around marketing topics like search engine optimization with the hashtag #InboundChat.17.) How do I personalize a retweet?You can quickly retweet (RT) someone else’s tweet by clicking the arrows on the bottom of that tweet, but unfortunately, this doesn’t let you personalize the tweet. Instead, perform a manual retweet in four steps by copying the tweet and username, replacing the username with an @reply, typing RT at the front, and adding in your commentary.18.) What are Twitter Lists, and how do I use them?Twitter Lists let you group together the tweet streams of people you’re most interested in. Create a new list, name it according to those you’ll add, and simply input their Twitter usernames to create a more targeted stream of content. These can be private or public, so others can also follow your lists.19.) How do I find people to follow?Your follow list will grow organically over time, but the ‘Who to Follow’ feature on Twitter is a great place to start if you need suggestions. Type in industry keywords and keywords related to topics that interest you. You can also search for the names of people in your industry that you know to see who they are following.20.) What are Favorites and how do I use them?Think of Favorites like Twitter bookmarking. When you hover your mouse over a tweet you want to Favorite, click the star so it becomes yellow. That tweet will appear in your Favorites tab on Twitter, and can be referred back to for useful links, kind comments about you or your company, or important pieces of data.Answers to Your Facebook Questions21.) What’s the difference between a Facebook Profile and a Facebook Page?As with Google+, a Facebook Profile is for a person, while a Facebook Page is for an entity, like your company.22.) Oops, I set up a profile instead! Can I transfer it to a page?Yes, Facebook released a Profile to Business Page Migration Tool this year that lets you do this without losing followers or alerting them of the change. However, your page content and photos are not migrated over. If you have fewer than 100 friends, you also have the option to rename your business page.23.) When I set up my Facebook Page, can it have more than one administrator?Yes, as long as each administrator has their own Facebook account. Go to ‘Applications,’ then select ‘Page Manager’ to add someone else as a page administrator.24.) How do I claim my page’s vanity URL?First, you need to have at least 25 Likes (fans) for your page. Once you reach this milestone, go to http://facebook.com/username, click ‘Select a Username,’ enter your desired username, press ‘Check Availability,’ and confirm your username once you find the one you like.25.) What exactly does the ‘Talking About This’ number on my page measure?’Talking About This’ can be found under the number of Likes on your Facebook Page, and it measures user-initiated activity related to that page. This includes things like: posting to your wall, liking your content, commenting on your content, sharing your posts, sharing content on your page, sharing or mentioning your page, or checking in with you.26.) What’s the pricing structure for paid Facebook Ads?Facebook Ads run slightly different than Google’s PPC ads. Facebook will let you choose a CPM model, in which you pay per thousand ad impressions, or a CPC model, in which you pay for clicks. Click-through rate on Facebook ads is usually low, so a CPC model will likely be the least expensive.Answers to Your LinkedIn Questions 27.) Can I customize the anchor text in the ‘Websites’ section of my profile? How?Yes, and you should, because inbound links to your website with good anchor text drive more traffic. To do so, click ‘Edit’ next to the ‘Website’ field on your profile, and select ‘Other’ in the dropdown menu to customize the anchor text.28.) Can I message people on LinkedIn if we’re not connected?You can only message people if you have a first degree connection with them or you hold a Premium (paid) account. If you do have a Premium Account, you can do it using OpenLink if the user you’re attempting to message allows it.29.) How can I see who is viewing my profile?You can only see who is viewing your profile if you let them see when you view theirs. To allow this, click ‘Settings’ and select “See what others see when you’ve viewed their profile.”30.) How do I activate status updates for my Company Page?From your Company Page, click ‘Edit’ under ‘Admin Tools.’ If checked, uncheck the box that says “All employees with a valid email registered to the company domain.” Then select the ‘Designated Users Only’ button, and designate who you would like to be an admin under ‘Manage Admins.’ Only the people you designate as admins will be able to administrate the status updates on your Company Page.31.) How do I pull in my blog’s RSS feed to my LinkedIn Company Page?Blog feeds can be added to Company Pages via an app called Blog Link. More LinkedIn apps are available in the LinkedIn Apps section of the Learning Center, including a tweet app, a poll app, and a SlideShare app, all of which are excellent additions to turn your LinkedIn company page into an inbound marketing machine.What simple social media questions have you always wanted an answer to? Share questions and answers to your burning questions in a judgment free zone!Image credit: Andréias, Bruce Clay, Inc, topgold, dearanxiety, ekelly89 Topics: Originally published Dec 7, 2011 2:00:00 PM, updated October 20 2016 Social Media
Topics: There are few feelings worse than knowing you’re missing out on something. Scientists have even given that feeling a name: FOMO (fear of missing out). Whether it’s missing out on an outing your coworkers are all going to or realizing you could have made that meeting if you only left five minutes earlier, we all get that same feeling of unrest in the pit of our stomachs when we miss out on something. Typically, FOMO has applied to events or actual things you could miss out on … but there are lots of other things that give us that same feeling, too. You know, like that time you realized if you had only done one more thing to your landing page, you’d get 30% more leads.That feeling sucks, so we want to help you steer clear of it, especially on your landing pages. Some of these could be two-minute fixes while others could be full-day projects, but each of these mistakes could be costing your business money.So save your company some moolah (and maybe get a pat on the back from your boss) and read the following about most egregious landing page errors. 1) It doesn’t pass the blink test. You have 50 milliseconds. Ready, set, go! Stop.The time it took you to read that last sentence is longer than you have to make a first impression on your landing page. A study by researchers at Carleton University found that people make judgments about a website within 50 milliseconds of viewing it. Yep, roughly the time it takes for you to blink once. Tough crowd, I know, but a crowd you’ve got to please if you want to improve your conversion rates.Make sure your landing pages are passing this blink test by following the guidelines here.2) It doesn’t have a clear value proposition. If someone has to do lots of thinking while they’re on your landing page, you’re doing it wrong. The value of downloading the piece of content you have hidden behind your form should be apparent from the get-go. That way, your landing page visitors aren’t spending time figuring out what the heck you’re offering — they’re actually filling out the form to get it. There are lots of ways to accomplish this — adding more descriptive copy or updating the landing page image to reflect what’s inside your offer could do the trick. Or maybe it’s as simple as clarifying what your offer is in your headline. If you’re having trouble figuring out if the value proposition is clear on your website, try sending it to someone within your buyer persona’s field (maybe a current customer of yours?) and give them zero context about what happens after someone would fill out the form. Then, ask them to tell you what they think they’ll get once they give over their contact information and if that exchange (content for their contact information) seems reasonable. If it’s not, you’ve got some tweaking to do!3) Your form is too long.One of the biggest mistakes people make on landing pages is to make a long form. It makes sense why you’d want to — you only have someone’s attention for a bit, so why not get all the information you can out of them … right? Not quite. A long form becomes a huge barrier to entry for your landing page visitors simply because it looks like it will take forever to fill out. Even though you know it’ll only take a minute or so, a minute seems like a long time to invest for your visitors — especially those on mobile.Those impatient visitors (aka, most of the people who’ll come to your site) want to get your offer and get out, so think about how you can make it easier for them to do that. Remove form fields that are “nice to haves” and also think about using progressive profiling to capture important, yet secondary information on the second time someone fills out a form on your site. 4) Your form is too short.On the flip-side, your form may be too short, which could very well mean you’re getting a bunch of unqualified leads flowing into your contacts database.If this is a big problem for you, consider adding a form field or two to the offers that keep sending you unqualified leads. You could also leave the initial form alone, but then use progressive profiling on future forms to collect more lead information — and the only rotate those leads to your sales team. 5) Your landing page isn’t ready for mobile.Like we said in number 3, landing pages with long forms aren’t really mobile-friendly — but that’s not the only thing that could deter mobile and tablet visitors. You might have a page that’s not responsive, making your mobile visitors swipe and swipe and swipe to scroll half an inch on the page. Or maybe your landing page image is huge, making it impossible for your visitors to access your form. Or maybe your CTA is below the fold, thus making it unclear how to submit the form. The point is you need to think about mobile traffic to your landing pages — engaging those visitors could mean the difference between hitting your monthly goal — and not. So, make sure you’re following the mobile marketing best practices outlined in this ebook.6) Your leads aren’t redirected anywhere after filling out a form. Someone wants to download your offer, so they fill out the form, hit submit, and then … nothing. They’re confused. Did their information get submitted? Will they get an email with the offer? What the heck just happened?!?!?You don’t want people to experience that confusion on your landing pages — it makes for a poor user experience that not many (if any) visitors want to go through again. Bonus: Having that type of experience on your landing pages means you’re missing out on more traffic, leads, and customers. The best way to fix this? A thank-you page. Basically, this is another page leads are redirected to after they’ve filled out the form on your landing page. There, leads can actually download or interact with the offer itself, share it with friends, and maybe even convert on another offer. It’s valuable real estate you shouldn’t miss out on. 7) Your “submit” button says “submit.”You know that phrase “you don’t know something until you know it”? While it is “duh”-inducing, it’s actually a great reminder for your landing page designs.For example, if someone’s filling out a landing page form for the first time — in other words, the majority of people you hope to be filling out the form — they have no idea what’s going to happen when they hit “submit.” What tangible thing will they be getting for handing over their information? What is going to happen when they push that bright red button? That’s a lot of anxiety that comes with filling out a form on a website … but it’s uncertainly like this that could affect your conversion rates.To reduce that uncertainty, be extra clear on what will happen when you hit “submit.” Customize the button to say something like “Download your Ebook” or “Get Your Free Guide.” Custom buttons will help assuage some of the anxiety your landing page visitors may have and convert them more readily into leads.8) Your page has text on text on text. In short: You need images on your landing page. They help convey information faster than a hundred words of text, so you can convert visitors faster to leads on your landing pages. Sounds like a good idea, right? So go on, add a relevant image to your landing page to help communicate what your visitors will be downloading. Need help finding or creating visual content for your landing pages? Check out these 10 free design tools.9) The images you do include on your landing page aren’t helping anything. Images can tell your story quickly and easily (they are worth 1,000 words after all) … but what if the ones you’re using on your landing pages are telling the wrong story? You can’t just throw up any old image on a landing page and expect people to convert just because there’s an image on it. You’ve got to be strategic: Check out this blog post on conversion-centered design to help you pick out the right images to use on landing pages.10) You still include a main navigation. When visitors get to your landing page, you want them there for one purpose and one purpose only: to convert to be a lead. Don’t distract them with anything — multiple CTAs, website footers, or even a top navigation. All of those elements seem like they’d be helpful, but they can actually reduce your conversion rates.So on pages where your main goal is converting people to become leads — you know, on landing pages — cut the main navigation. Then, feel free to bring the navigation back on the thank-you page and other supplementary web pages. 11) You’re asking for the same information over and over and over again.You know those people who ask for your name every single time you meet them, but you’ve met them several times before? And you know how annoying those people are? You just want them to recognize you!That’s exactly how people feel when they go to your landing pages and get asked the same questions on forms over and over and over again. So think about using smart forms and progressive profiling to reduce the number of fields people need to fill out — and thus make it easier for them to convert on your landing pages.Not only is it a delightful experience for your visitors, but it’s also it’s a way to increase your conversion rates. 12) You set your landing page and forget it. Like with any other part of your marketing, you can’t just set your landing page and forget it. Your conversion rates are never going to be perfect (and neither are ours), but you can always work toward more efficient and effective layouts and designs.Thus, it’s imperative you run A/B tests to see what works best for your visitors and your leads — what may be a tried and true best practice may not always work for your audience.So keep testing to find out what does! You never know what will work for your audience until you test it.These are just some of the landing page mistakes we see happen all the time. What other grisly landing page mistakes did we miss? Add your ideas to the comments below. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Dec 12, 2013 8:00:00 AM, updated February 01 2017 Landing Page Optimization
You’ve probably heard how paramount blogging is to the success of your marketing. But it’s important that you learn how to start a blog and write blog posts for it so that each article supports your business.Without a blog, your SEO can tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put those valuable calls-to-action that generate inbound leads.So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can’t consistently blog?Maybe because, unless you’re one of the few people who actually like writing, business blogging kind of stinks. You have to find words, string them together into sentences … ugh, where do you even start?Download 6 Free Blog Post Templates NowWell my friend, the time for excuses is over.What Is a Blog?A blog is literally short for “web log.” Blogs began in the early 1990s as an online journal for individuals to publish thoughts and stories on their own website. Bloggers then share their blog posts with other internet users. Blog posts used to be much more personal to the writer or group of writers than they are today.Today, people and organizations of all walks of life manage blogs to share analyses, instruction, criticisms, and other observations of an industry in which they are a rising expert.After you read this post, there will be absolutely no reason you can’t blog every single day — and do it quickly. Not only am I about to provide you with a simple blog post formula to follow, but I’m also going to give you free templates for creating five different types of blog posts:The How-To PostThe List-Based PostThe Curated Collection PostThe SlideShare Presentation PostThe Newsjacking PostWith all this blogging how-to, literally anyone can blog as long as they truly know the subject matter they’re writing about. And since you’re an expert in your industry, there’s no longer any reason you can’t sit down every day and hammer out an excellent blog post.Want to learn how to apply blogging and other forms of content marketing to your business? Check out HubSpot Academy’s free content marketing training resource page. Free Templates: How to Write a Blog Post Tell us a little about yourself below to gain access today: How to Write a Blog Post1. Understand your audience.Before you start to write your first blog post, have a clear understanding of your target audience. What do they want to know about? What will resonate with them? This is where creating your buyer personas comes in handy. Consider what you know about your buyer personas and their interests while you’re coming up with a topic for your blog post.For instance, if your readers are millennials looking to start their own business, you probably don’t need to provide them with information about getting started in social media — most of them already have that down. You might, however, want to give them information about how to adjust their approach to social media from a more casual, personal one to a more business-savvy, networking-focused approach. That kind of tweak is what separates you from blogging about generic stuff to the stuff your audience really wants (and needs) to hear.Don’t have buyer personas in place for your business? Here are a few resources to help you get started:Create Buyer Personas for Your Business [Free Template]Blog Post: How to Create Detailed Buyer Personas for Your BusinessMakeMyPersona.com [Free Tool] 2. Create your blog domain.Next, you’ll need a place to host this and every other blog post you write. This requires choosing a content management system (CMS) and a website domain hosting service.Sign Up With a Content Management SystemA CMS helps you create a website domain where you’ll actually publish your blog. The CMS platforms available for you to sign up for can manage domains, where you create your own website; and subdomains, where you create a webpage that connects with an existing website.HubSpot customers host their website content through HubSpot’s content management system. Another popular option is a self-hosted WordPress website on WP Engine. Whether they create a domain or a subdomain to start their blog, they’ll need to choose a web domain hosting service after choosing their CMS.This is true for every blogger seeking to start their own blog on their own website.Register a Domain or Subdomain With a Website HostYour own blog domain will look like this: www.yourblog.com. The name between the two periods is up to you, as long as this domain name doesn’t yet exist on the internet.Want to create a subdomain for your blog? If you already own a cooking business at www.yourcompany.com, you might create a blog that looks like this: blog.yourcompany.com. In other words, your blog’s subdomain will live in its own section of yourcompany.com.Some CMSs offer subdomains as a free service, where your blog lives on the CMS, rather than your business’s website. For example, it might look like “yourblog.contentmanagementsystem.com.” However, in order to create a subdomain that belongs to a company website, you’ll need to register this subdomain with a website host.Most website hosting services charge very little to host an original domain — in fact, website costs can be as inexpensive as $3 per month. Here are five popular web hosting services to choose from:GoDaddyHostGatorDreamHostBluehostiPage3. Customize your blog’s theme.Once you have your blog domain set up, customize the appearance of your blog to reflect the theme of the content you plan on creating.Are you writing about sustainability and the environment? Green might be a color to keep in mind when designing the look and feel of your blog, as green is often associated with sustainability.If you already manage a website, and are writing your first blog post for that website, it’s important that your blog is consistent with this existing website, both in appearance and subject matter. Two things to include right away are:Logo. This can be your name or your business’s logo, either one helping to remind your readers who or what is publishing this content. How heavily you want to brand this blog, in relation to your main brand, is up to you.”About” page. You might already have an “About” blurb describing yourself or your business. Your blog’s “About” section is an extension of this higher-level statement. Think of it as your blog’s mission statement, which serves to support your company’s goals.4. Identify your first blog post’s topic.Before you even write anything, you need to pick a topic for your blog post. The topic can be pretty general to start with. For example, if you’re a plumber, you might start out thinking you want to write about leaky faucets.Then, as you do your research, you can expand the topic to discuss how to fix a leaky faucet based on the various causes of a faucet leak.You might not want to jump right into a “how-to” article for your first blog post, though, and that’s okay. Perhaps you’d like to write about modern types of faucet setups, or tell one particular success story you had rescuing a faucet before it flooded someone’s house.If a plumber’s first how-to article is about how to fix a leaky faucet, for example, here are four other types of sample blog post ideas a plumber might start with, based on the five free blog templates we’ve offered to you:List-based Post: 5 ways to fix a leaky faucetCurated Collection Post: 10 faucet and sink brands you should look into todaySlideShare Presentation: 5 types of faucets that should replace your old one (with pictures)News post: New study shows X% of people don’t replace their faucet on timeFind more examples of blog posts at the end of this step-by-step guide.If you’re having trouble coming up with topic ideas, check out this blog post from my colleague Ginny Soskey. In this post, Soskey walks through a helpful process for turning one idea into many. Similar to the “leaky faucet” examples above, she suggests that you “iterate off old topics to come up with unique and compelling new topics.” This can be done by:Changing the topic scopeAdjusting the time frameChoosing a new audienceTaking a positive/negative approachIntroducing a new format5. Come up with a working title.Then you might come up with a few different working titles — in other words, iterations or different ways of approaching that topic to help you focus your writing. For example, you might decide to narrow your topic to “Tools for Fixing Leaky Faucets” or “Common Causes of Leaky Faucets.” A working title is specific and will guide your post so you can start writing.Let’s take a real post as an example: “How to Choose a Solid Topic for Your Next Blog Post.” Appropriate, right? The topic, in this case, was probably simply “blogging.” Then the working title may have been something like, “The Process for Selecting a Blog Post Topic.” And the final title ended up being “How to Choose a Solid Topic for Your Next Blog Post.”See that evolution from topic, to working title, to final title? Even though the working title may not end up being the final title (more on that in a moment), it still provides enough information so you can focus your blog post on something more specific than a generic, overwhelming topic.6. Write an intro (and make it captivating).We’ve written more specifically about writing captivating introductions in the post, “How to Write an Introduction,” but let’s review, shall we?First, grab the reader’s attention. If you lose the reader in the first few paragraphs — or even sentences — of the introduction, they will stop reading even before they’ve given your post a fair shake. You can do this in a number of ways: tell a story or a joke, be empathetic, or grip the reader with an interesting fact or statistic.Then describe the purpose of the post and explain how it will address a problem the reader may be having. This will give the reader a reason to keep reading and give them a connection to how it will help them improve their work/lives. Here’s an example of a post that we think does a good job of attracting a reader’s attention right away:7. Organize your content in an outline.Sometimes, blog posts can have an overwhelming amount of information — for the reader and the writer. The trick is to organize the info so readers are not intimidated by the length or amount of content. The organization can take multiple forms — sections, lists, tips, whatever’s most appropriate. But it must be organized!Let’s take a look at the post, “How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy.” There is a lot of content in this post, so we broke it into a few different sections using the following headers: How to Setup Your Snapchat Account, Snaps vs. Stories: What’s the Difference?, and How to Use Snapchat for Business. These sections are then separated into sub-sections that to go into more detail and also make the content easier to read.To complete this step, all you really need to do is outline your post. That way, before you start writing, you know which points you want to cover, and the best order in which to do it. To make things even easier, you can also download and use our free blog post templates, which are pre-organized for five of the most common blog post types. Just fill in the blanks!8. Write your blog post!The next step — but not the last — is actually writing the content. We couldn’t forget about that, of course.Now that you have your outline/template, you’re ready to fill in the blanks. Use your outline as a guide and be sure to expand on all of your points as needed. Write about what you already know, and if necessary, do additional research to gather more information, examples, and data to back up your points, providing proper attribution when incorporating external sources. Need help finding accurate and compelling data to use in your post? Check out this roundup of sources — from Pew Research to Google Trends.If you find you’re having trouble stringing sentences together, you’re not alone. Finding your “flow” can be really challenging for a lot of folks. Luckily, there are a ton of tools you can lean on to help you improve your writing. Here are a few to get you started:Power Thesaurus: Stuck on a word? Power Thesaurus is a crowdsourced tool that provides users with a ton of alternative word choices from a community of writers.ZenPen: If you’re having trouble staying focused, check out this distraction-free writing tool. ZenPen creates a minimalist “writing zone” that’s designed to help you get words down without having to fuss with formatting right away.Cliché Finder: Feeling like your writing might be coming off a little cheesy? Identify instances where you can be more specific using this handy cliché tool.For a complete list of tools for improving your writing skills, check out this post. And if you’re looking for more direction, the following resources are chock-full of valuable writing advice:The Marketer’s Pocket Guide to Writing Well [Free Ebook]How to Write Compelling Copy: 7 Tips for Writing Content That ConvertsHow to Write With Clarity: 9 Tips for Simplifying Your MessageThe Kurt Vonnegut Guide to Great Copywriting: 8 Rules That Apply to AnyoneYour Blog Posts Are Boring: 9 Tips for Making Your Writing More InterestingThe Beginner’s Guide to Starting a Successful Blog in 20199. Edit/proofread your post, and fix your formatting.You’re not quite done yet, but you’re close! The editing process is an important part of blogging — don’t overlook it. Ask a grammar-conscious co-worker to copy, edit, and proofread your post, and consider enlisting the help of The Ultimate Editing Checklist (or try using a free grammar checker, like the one developed by Grammarly). And if you’re looking to brush up on your own self-editing skills, turn to these helpful posts for some tips and tricks to get you started:Confessions of a HubSpot Editor: 11 Editing Tips From the TrenchesHow to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process10 Simple Edits That’ll Instantly Improve Any Piece of WritingWhen you’re ready to check your formatting, keep the following advice in mind …Featured ImageMake sure you choose a visually appealing and relevant image for your post. As social networks treat content with images more prominently, visuals are now more responsible than ever for the success of your blog content in social media. In fact, it’s been shown that content with relevant images receives 94% more views than content without relevant images.For help selecting an image for your post, read “How to Select the Perfect Image for Your Next Blog Post” — and pay close attention to the section about copyright law.Visual AppearanceNo one likes an ugly blog post. And it’s not just pictures that make a post visually appealing — it’s the formatting and organization of the post, too.In a properly formatted and visually appealing blog post, you’ll notice that header and sub-headers are used to break up large blocks of text — and those headers are styled consistently. Here’s an example of what that looks like:Also, screenshots should always have a similar, defined border (see screenshot above for example) so they don’t appear as if they’re floating in space. And that style should stay consistent from post to post.Maintaining this consistency makes your content (and your brand) look more professional, and makes it easier on the eyes.Topics/TagsTags are specific, public-facing keywords that describe a post. They also allow readers to browse for more content in the same category on your blog. Refrain from adding a laundry list of tags to each post. Instead, put some thought into a tagging strategy. Think of tags as “topics” or “categories,” and choose 10-20 tags that represent all the main topics you want to cover on your blog. Then stick to those.10. Insert a call-to-action (CTA) at the end.At the end of every blog post, you should have a CTA that indicates what you want the reader to do next — subscribe to your blog, download an ebook, register for a webinar or event, read a related article, etc. Typically, you think about the CTA being beneficial for the marketer. Your visitors read your blog post, they click on the CTA, and eventually you generate a lead. But the CTA is also a valuable resource for the person reading your content — use your CTAs to offer more content similar to the subject of the post they just finished reading.In the blog post, “What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration,” for instance, readers are given actionable ideas for creating valuable Instagram content. At the end of the post is a CTA referring readers to download a comprehensive guide on how to use Instagram for business:See how that’s a win-win for everyone? Readers who want to learn more have the opportunity to do so, and the business receives a lead they can nurture … who may even become a customer! Learn more about how to choose the right CTA for every blog post in this article. And check out this collection of clever CTAs to inspire your own efforts.11. Optimize for on-page SEO.After you finish writing, go back and optimize your post for search.Don’t obsess over how many keywords to include. If there are opportunities to incorporate keywords you’re targeting, and it won’t impact reader experience, do it. If you can make your URL shorter and more keyword-friendly, go for it. But don’t cram keywords or shoot for some arbitrary keyword density — Google’s smarter than that!Here’s a little reminder of what you can and should look for:Meta DescriptionMeta descriptions are the descriptions below the post’s page title on Google’s search results pages. They provide searchers with a short summary of the post before clicking into it. They are ideally between 150-160 characters and start with a verb, such as “Learn,” “Read,” or “Discover.” While meta descriptions no longer factor into Google’s keyword ranking algorithm, they do give searchers a snapshot of what they will get by reading the post and can help improve your clickthrough rate from search.Page Title and HeadersMost blogging software uses your post title as your page title, which is the most important on-page SEO element at your disposal. But if you’ve followed our formula so far, you should already have a working title that will naturally include keywords/phrases your target audience is interested in. Don’t over-complicate your title by trying to fit keywords where they don’t naturally belong. That said, if there are clear opportunities to add keywords you’re targeting to your post title and headers, feel free to take them. Also, try to keep your headlines short — ideally, under 65 characters — so they don’t get truncated in search engine results.Anchor TextAnchor text is the word or words that link to another page — either on your website or on another website. Carefully select which keywords you want to link to other pages on your site, because search engines take that into consideration when ranking your page for certain keywords.It’s also important to consider which pages you link to. Consider linking to pages that you want to rank well for that keyword. You could end up getting it to rank on Google’s first page of results instead of its second page, and that ain’t small potatoes.Mobile OptimizationWith mobile devices now accounting for nearly 2 out of every 3 minutes spent online, having a website that is responsive or designed for mobile has become more and more critical. In addition to making sure your website’s visitors (including your blog’s visitors) have the best experience possible, optimizing for mobile will score your website some SEO points.Back in 2015, Google made a change to its algorithm that now penalizes sites that aren’t mobile optimized. This month (May 2016), Google rolled out their second version of the mobile-friendly algorithm update — creating a sense of urgency for the folks that have yet to update their websites. To make sure your site is getting the maximum SEO benefit possible, check out this free guide: How to Make a Mobile-Friendly Website: SEO Tips for a Post-“Mobilegeddon” World.12. Pick a catchy title.Last but not least, it’s time to spruce up that working title of yours. Luckily, we have a simple formula for writing catchy titles that will grab the attention of your reader. Here’s what to consider:Start with your working title.As you start to edit your title, keep in mind that it’s important to keep the title accurate and clear.Then, work on making your title sexy — whether it’s through strong language, alliteration, or another literary tactic.If you can, optimize for SEO by sneaking some keywords in there (only if it’s natural, though!).Finally, see if you can shorten it at all. No one likes a long, overwhelming title — and remember, Google prefers 65 characters or fewer before it truncates it on its search engine results pages.If you’ve mastered the steps above, learn about some way to take your blog posts to the next level in this post. Want some real examples of blog posts? See what your first blog post can look like, below, based on the topic you choose and the audience you’re targeting.Blog Post ExamplesList-Based PostThought Leadership PostCurated Collection PostSlideshare PresentationNewsjacking PostInfographic PostHow-to Post Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Hi 👋 What’s your name?First NameLast NameHi null, what’s your email address?Email AddressAnd your phone number?Phone NumberWhat is your company’s name and website?CompanyWebsiteHow many employees work there?1Does your company provide any of the following services?Web DesignOnline MarketingSEO/SEMAdvertising Agency ServicesYesNoGet Your Free Templates 1. List-Based PostExample: 10 Fresh Ways to Get Better Results From Your Blog PostsList-based posts are sometimes called “listicles,” a mix of the words “list” and “article.” These are articles that deliver information in the form of a list. A listicle uses subheaders to break down the blog post into individual pieces, helping readers skim and digest your content more easily. According to ClearVoice, listicles are among the most shared types of content on social media across 14 industries.As you can see in the example from our blog, above, listicles can offer various tips and methods for solving a problem.2. Thought Leadership PostExample: What I Wish I Had Known Before Writing My First BookThought leadership blog posts allow you to indulge in your expertise on a particular subject matter and share firsthand knowledge with your readers. These pieces — which can be written in the first person, like the post by Joanna Penn, shown above — help you build trust with your audience so people take your blog seriously as you continue to write for it.3. Curated Collection PostExample: 8 Examples of Evolution in ActionCurated collections are a special type of listicle blog post (the first blog post example, described above). But rather than sharing tips or methods of doing something, this type of blog post shares a list of real examples that all have something in common, in order to prove a larger point. In the example post above, Listverse shares eight real examples of evolution in action among eight different animals — starting with the peppered moth.4. Slideshare PresentationExample: The HubSpot Culture CodeSlideshare is a presentation tool owned by the social network, LinkedIn, that helps publishers package a lot of information into easily shareable slides. Think of it like a PowerPoint, but for the web. With this in mind, Slideshare blog posts help you promote your Slideshare so that it can generate a steady stream of visitors.Unlike blogs, Slideshare decks don’t often rank well on search engines, so they need a platform for getting their message out there to the people who are looking for it. By embedding and summarizing your Slideshare on a blog post, you can share a great deal of information and give it a chance to rank on Google at the same time.Need some Slideshare ideas? In the example above, we turned our company’s “Culture Code” into a Slideshare presentation that anyone can look through and take lessons from, and promoted it through a blog post.5. Newsjacking PostExample: Ivy Goes Mobile With New App for Designers”Newsjacking” is a nickname for “hijacking” your blog to break important news related to your industry. Therefore, the newsjack post is a type of article whose sole purpose is to garner consumers’ attention and, while offering them timeless professional advice, also prove your blog to be a trusted resource for learning about the big things that happen in your industry.The newsjack example above was published by Houzz, a home decor merchant and interior design resource, about a new mobile app that launched just for interior designers. Houzz didn’t launch the app, but the news of its launching is no less important to Houzz’s audience.6. Infographic PostExample: The Key Benefits of Studying Online [Infographic]The infographic post serves a similar purpose as the Slideshare post — the fourth example, explained above — in that it conveys information for which plain blog copy might not be the best format. For example, when you’re looking to share a lot of statistical information (without boring or confusing your readers), building this data into a well-designed, even fun-looking infographic can help keep your readers engaged with your content. It also helps readers remember the information long after they leave your website.7. How-to PostExample: How to Write a Blog Post: A Step-by-Step GuideFor our last example, you need not look any further than the blog post you’re reading right now! How-to guides like this one help solve a problem for your readers. They’re like a cookbook for your industry, walking your audience through a project step by step to improve their literacy on the subject. The more posts like this you create, the more equipped your readers will be to work with you and invest in the services you offer.Ready to blog? Don’t forget to download your six free blog post templates right here. Free Blog Post Templates Originally published May 6, 2019 7:30:00 PM, updated October 25 2019
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack If you know me at all, you know that I do a lot of writing. A lot.I write content that is published widely on industry publications, because I consider it to be extremely important both personally and professionally. Content writing isn’t just something that I do on the side. It is a core component of what I preach and practice every day of my life. Content is that important.Plan your content for every persona and stage of the buying cycle. [Free Content Mapping Template]As an entrepreneur and a content marketer, I recommend that you write your own content. I understand that there are many objections, but all these objections can easily be overcome. What I want to explain in this article are several of the reasons that I write my own content, and why I think you should do the same. 1) You are the only one who can express your own voice. Your voice is an important part of creating and sustaining a brand or service. No one else on the planet, not even your mom, can have the exact voice that you have. A writer’s voice is one of a kind. It’s like a fingerprint — unique to you and only you.So you want to create content, you need a voice. What kinds of voices are there?PersonalApproachableCasualFormalIntimateHilariousDetachedScientificScholarlyIncisiveRudeProfaneEvery possible combination of theseA voice is like a personality. It has facets and features that only you can express. No one else has the same personality that you do. In the same way, no one else can adopt the exact same voice as you do. When you are first starting out in content creation, I recommend that you make the effort to cultivate your voice and develop an identity. You will then attract the audience that is suited to your content, your product, and your service. As an entrepreneur, I’ve been able to develop a voice that attracts other entrepreneurs. I can speak the language, share the challenges, and identify with the concerns of other entrepreneurs. By developing a voice, I’ve been able to develop a following. And that has made all the difference in the world. 2) Your brand needs to be authentic. Even if they’re writing for a company, every entrepreneur, innovator, marketer, or business leader needs to view themselves as a brand, too.Everything about you affects your brand — your pictures, your citations, your tweets, your content, your followers, etc. All of these shape how people view and respond to you as an individual. As I discuss in my “Complete Guide to Building Your Personal Brand,” writing content is incredibly important to building a brand. You can’t have a brand unless you have a presence. And you can’t have a presence unless you’re writing about your industry.To take this a step further, you need to take on the responsibility for developing this brand. Although you may entertain the idea of hiring a ghostwriter, your first forays into content marketing should have your authentic, personal voice — that’s how you’re going to connect with your audience, after all. Branding relies on content — and that content is up to you. 3) You need the experience of speaking directly to your audience.The value of writing your own content runs in two directions. First, writing content delivers value to your audience. They hear you, understand you, and respond to you. Second, writing content delivers value to you as the producer of that content. You are learning — informing yourself about what your audience needs. To write is to learn. When I research issues and share my viewpoints, I’m learning, too. What this does is gives me a deep understanding of my audience. Nothing that I write will be effective unless it speaks directly to the needs and challenges of the readers. In order to understand those needs and challenges, I need to be writing and researching. My goal, in every piece of content that I write, is to address my readers directly and personally. I’m passionate about helping others grow their knowledge, solve their problems, and achieve their goals. If my content has any impact, it’s because I’m striving to speak directly to my audience. 4) You need the experience of responding to your audience. Not only do I speak directly to my audience, but I also respond to them. You’ll notice that when readers comment on my blog, I try to respond. I may not be able to answer every single question in depth, but I read and acknowledge what people are saying. I read every email I receive. I listen, and respond.Content marketing is not just about broadcasting information — it’s also about receiving feedback. Content is simply a way of starting a conversation. Once I start conversations, I have a responsibility to follow up with them. And often, from these conversations, new content is created.I love this part of content marketing — the interaction! But I couldn’t do any of this if I weren’t writing the content. 5) You need to stay current with trends and issues in your niche.Sometimes, business leaders become completely detached from their niche. They become so preoccupied with running the business that they lose touch with what the whole environment in which their business operates.I understand how this can be the case. Running a business — let alone two businesses — is a massively time-consuming endeavor. But businesses don’t operate in a vacuum of growth trajectories, revenue, and ROI. Businesses exist within a milieu of trends, changes, innovations, disruptions, and motion. The moment I become unplugged from that environment is the moment I begin a downward spiral. I need to stay abreast of the facts and issues. How do I do that? By writing my content. Writing is by far the most valuable way to stay current with the trends and issues in my niche. Not only do I get to stay personally informed, but I also get to inform others. Plus, I get to develop thought leadership on those issues. The culminating effect of learning and writing is this: I don’t just respond to the vicissitudes of my industry; I help shape them. 6) You need to learn the practice of content marketing.We live in an age that is defined by the practice of content marketing. Content is an indispensable part of marketing.Every business leader needs to learn content marketing. This is the rubber-meets-the road of brand building and formation. It is the sine qua non of marketing best practice. When you’re involved knee-deep in coming up with topics, wrangling the research, and producing content on that issue, you truly understand what content marketing is all about — and how to use it to reach your audience.That is an invaluable skill in today’s marketing environment. You’ve got to do it in order to know it, and lead others to do it as well.ConclusionI encourage every business leader, marketing professional, and entrepreneur to become a producer of awesome content. Content marketing is the only way to develop leadership in the industry, and it’s the only way that you’re going to truly understand and appreciate your audience.Writing content doesn’t have to be a vortex of time. You can hire people to help you brainstorm, edit, and publish your content. But you should drive the effort, forging the words and topics that help grow your business.You don’t need to be a professional writer, nor do you need to be the sole producer of content. But when you’re just starting out, there is no skill so necessary, so effective, and so powerful as writing content yourself. Content Creation Originally published Aug 5, 2014 6:00:00 AM, updated August 28 2017 Topics:
4) Old SpiceSee them on: Twitter | FacebookOld Spice is known for their funny — and often ridiculous — marketing content. And what better place to let their freak flag fly than on social media? Just take a look at their “About” descriptions on Twitter, as well as a few of the silly posts to Twitter and Facebook below. (My favorite might be their making fun of Twitter polls.) 14) IMPACT Branding & DesignSee them on: Twitter | FacebookAnother B2B company to grace our list, HubSpot partner IMPACT Branding & Design definitely gets the value of comedy, offering a great balance of educational content and a few laughs every now and then on its Facebook page. While not every post from IMPACT is exactly a knee-slapper, it’s a good reminder that a little humor can go a long way toward achieving likability.15) BissellSee them on: Twitter | FacebookBissell, the vacuum cleaner company (who would’ve thought?), knows how to crack a joke from time to time on their Facebook and Twitter pages. What’s great about Bissell’s humor is that it never sacrifices brand relevancy, as is evident by these smartly funny posts. #CharminAsks: What are you thoughts on streaming while streaming? pic.twitter.com/GgEjdbsm8h— Charmin (@Charmin) December 7, 2015 No shame in my #selfie game. These pics help my team see the state of hardware over time. http://t.co/kQmYm7dUJ9 pic.twitter.com/CtSQODPofA— Curiosity Rover (@MarsCuriosity) October 13, 2015 11) ZendeskSee them on: Twitter | FacebookIt can be hard for B2B companies to find the balance between humor and professionalism on social media. But Zendesk is one of the B2B brands that’s really nailed it. The folks on their social team use humor to elevate their message, make their posts stand out from the crowd, and infuse some lighthearted fun into an otherwise (*furrows brow*) pretty serious B2B world. Money is green, spreadsheets are blue, if you love numbers our Dublin Accounts Payable Administer job is for you. https://t.co/q3kVXRR63N— Zendesk (@Zendesk) January 20, 2016 You should give inspirational speeches! Can you sign my Skittles? pic.twitter.com/Ssqo9SSbjM— Skittles (@Skittles) January 27, 2016 What other brands can’t you help from following in social media, even for just a good laugh? Share with us in the comments.Editor’s Note: This post was originally published in August 2012 and has been updated for freshness, accuracy, and comprehensiveness. We heard Boehner left you a smoky office, @PRyan. This ought to do the trick. (cc: @chucktodd) pic.twitter.com/8EYVBtFLqD— BISSELL (@BISSELLclean) November 3, 2015 Good morning texts are cute, but have you tried bringing her Taco Bell?— Taco Bell (@tacobell) January 3, 2016 Did you hear about our #TacoEmojiEngine? Tweet us a 🌮 + any emoji to see what happens. pic.twitter.com/siObNdcqnT— Taco Bell (@tacobell) November 10, 2015 3) Innocent DrinksSee them on: Twitter | FacebookInnocent Drinks is one of my favorite brands to follow on Twitter and Facebook. They may be a smoothie and juice brand, but most of their social media posts aren’t about smoothies or drinks at all. Check out the examples below to see what I mean. We’ve always admired them for their consistently lovable branding. They’re silly, fun, clever, creative, and always stay true to their brand personality. IT’S #NATIONALCHEESELOVERSDAYEVERYTHING ELSE SHUT UP— DiGiorno Pizza (@DiGiornoPizza) January 20, 2016 What’s in a name? Everything. See Terrell Owens’ outtakes from Gouda Bacon Cheeseburger: A Cheesy Underdog Story.https://t.co/I9GAABpLRL— Wendy’s (@Wendys) December 14, 2015 Every day is abs day when you’re a snake.— Old Spice (@OldSpice) November 14, 2015 10) Moosejaw MountaineeringSee them on: Twitter | FacebookThe folks at Moosejaw Mountaineering call themselves “the most fun outdoor retailer on the planet,” according to their Twitter description — and they aren’t lying. Their social media content is basically all funny stuff. Some is related to the outdoors, some isn’t. Like A24, some of their Facebook posts sound like your best friend telling you an unfiltered story, like the MC Hammer example below. “Victoria Beckham would call you Supporty Spice!” Get your own personal cheerleader here: https://t.co/u0dW1eNba6 #custserv— Zendesk (@Zendesk) January 24, 2016 Netflix and chill? No, really. pic.twitter.com/ezcZ7V0peN— Netflix US (@netflix) July 22, 2015 The stuff fries dream about. pic.twitter.com/8F3wNcpHV9— Wendy’s (@Wendys) December 7, 2015 “Beavers?” If you’re wondering what that’s about, then you aren’t alone. Here’s an explanation — which goes to show how clever their social strategy really is: I’m on a road trip to Mars’ Bagnold Dunes. What’s new with you? pic.twitter.com/Ruwj5jhM1V— Curiosity Rover (@MarsCuriosity) November 21, 2015 Think your pet is messy? Wait till you see https://t.co/vWWpIhcnjw. Not pretty, but pretty darn cute. #PetHappens pic.twitter.com/eM79ypeupF— BISSELL (@BISSELLclean) February 1, 2016 12) Whole FoodsSee them on: Twitter | FacebookWould you “Holla for Challah bread”? Whole Foods wants you to, and that’s just one of its witty little Facebook updates. Mainly sharing recipe and food ideas through its Facebook page and Twitter feed, Whole Foods adds a dash of humor that makes it a lot more fun to follow than your average recipe source. We love their cheeky #HealthYeah hashtag, too. Scientists* say buying our smoothies for half price on @Ocado makes you 67% more attractive. https://t.co/x0jUPY4PAX pic.twitter.com/knXVZF1KKW— innocent drinks (@innocent) January 25, 2016 Satan works at @mashable pic.twitter.com/l87rCj7GbU— A24 (@A24) January 13, 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Bringing new meaning to the “QB sneak.” (w/ @MrLegenDarius & @robbyjayala) #MakeTheRightCall https://t.co/Ufe80wvrr8— DiGiorno Pizza (@DiGiornoPizza) January 14, 2016 They’re even known for being humorous in their replies to customers’ tweets, when appropriate. Here’s an example: It is now safe to bust a move about the cabin. #GronkIsMyCopilothttps://t.co/KeOXvAJ0NM— JetBlue Airways (@JetBlue) November 16, 2015 There are quite a few factors that go into what makes a brand “followable” in social media. Think about it from the follower’s perspective: Why do you choose to ‘Like’ or follow certain brands on social networks like Facebook and Twitter?It could be because they share valuable, educational content that appeals to your interests and needs. Or, it could be that they give you access to exclusive deals, coupons, or other promotions. Or, maybe they’re just ridiculously funny.Truthfully, the best brands to follow in social media should probably have a combination of all those characteristics. But I’d venture to say that many of you are following a brand simply for its entertainment value. (I know I am.) You know — the brands that really tickle your funny bone and sometimes even make your sides hurt from laughter. And while it may not seem like a funny update has any value, surely there’s value in showing off your personality and being a lovable brand, right?So to help bring out your inner comedian, we’ve compiled a list of brands whose social media presence gives us the giggles. Check ’em out. Click here to download even more examples of brands doing awesome social media marketing. The Funniest Tweets & Social Media Examples From Funny Brands1) CharminSee them on: Twitter | FacebookYou mean the toilet paper company? Darn tootin’! Serving as the original inspiration for this post, Charmin’s Twitter presence is definitely a must-follow. Just check out the following series of tweets to see what we mean. Charmin is a great example of a brand whose humor aligns with the products it sells. And don’t you just love that #tweetfromtheseat hashtag? Quick, eat these Skittles. There’s no time to explain. pic.twitter.com/AfAztSiOkV— Skittles (@Skittles) January 22, 2016 Originally published Feb 4, 2016 8:00:00 AM, updated July 28 2017 You really should make your own salad dressing… It’s really, really simple! https://t.co/X01h2dw38c #HealthYeah pic.twitter.com/A3AoB00y7z— Whole Foods Market (@WholeFoods) January 22, 2016 This just in: Lasagna is just spaghetti cake.— Moosejaw (@MoosejawMadness) January 17, 2016 Fill-in-the-blank Friday: two #customerservice agents walk into a bar _____.— Zendesk (@Zendesk) January 29, 2016 If you’ve got four bucks, you’ve got the 4 for $4 Meal. Take that, economy. pic.twitter.com/v8kmWW5E5l— Wendy’s (@Wendys) October 12, 2015 When you’re visiting your ❤ & can’t get through TSA bc you’re more than 3.4 oz. #SnowmanDatingProblems #LDR #baggage pic.twitter.com/6tXaU7bttk— JetBlue Airways (@JetBlue) December 1, 2015 Bigfoot is the Waldo of the backcountry.— Moosejaw (@MoosejawMadness) January 31, 2016 DOUGH a crust an unbaked crustRAY, a guy that likes pizzaME a pizza liked by a guy named rayFAH no idea what fah isSO soLA a cityT tee— DiGiorno Pizza (@DiGiornoPizza) December 6, 2013 6) Mars Curiosity (NASA)See them on: Twitter | FacebookAs in, the lunar rover. These NASA-run social media accounts feature sassy, first-person updates from the rover itself, who incorporates funny pop culture references and a bold attitude. And, oh yeah — its Twitter account has more than 2.2 million followers, and its Facebook page has over 1.1 million fans. Not too shabby, NASA. So. Random. DiGiorno Pizza is one of the funniest (and downright strangest) brands to follow on Twitter. Their tweets are usually about completely random topics, which somehow tie back to pizza, cheese, delivery pizza, and so on. While their Facebook page is a whole lot tamer, there’s also some good stuff in there. Their posts will have you thinking “…what?!” but laughing your butt off nonetheless. 5) JetBlue AirwaysSee them on: Twitter | FacebookExceptional customer service isn’t the only thing JetBlue does well on social media. They’re also a great example of a brand that sprinkles in just a little humor throughout its social presence. Not everything JetBlue posts is necessarily laugh-out-loud funny, but the brand does a great job of infusing some of its humorous personality into its updates, balancing informational content with lighthearted updates like the Facebook post you see below. 17) KRAFT Mac & CheeseSee them on: Twitter | FacebookWho knew elbow macaroni could be so funny? KRAFT Mac & Cheese’s social media presence features noodle families, pokes fun at themselves for being such a casual and easy meal, and other mac ‘n cheese humor. Oh, and we’re really, really glad this packaging idea was a joke. = the original love triangle— DiGiorno Pizza (@DiGiornoPizza) December 7, 2015 7) DiGiorno PizzaSee them on: Twitter | FacebookRemember that time in 2013 when DiGiorno Pizza live-tweeted NBC’s The Sound of Music and broke the internet? Here, let me jog your memory: He will seduce you with his awkwardness. #Parenthood Season 6https://t.co/MWBEj4TXWm— Netflix US (@netflix) February 1, 2016 Everything is mobile these days, we believe your noodles should be too. #KDonthego pic.twitter.com/DxQWsKXZJu— KD (@kraftdinner) April 1, 2015 That awkward moment when you use the work bathroom and the seat is warm. #shudder #tweetfromtheseat— Charmin (@Charmin) October 7, 2015 Even Google doesn’t have the answer. pic.twitter.com/B7x5jMPYRo— Netflix US (@netflix) January 28, 2016 In this week’s newsletter – beavers https://t.co/XM9qSDqNVP pic.twitter.com/Rj9INY1caM— innocent drinks (@innocent) January 30, 2016 Did we just become best friends? https://t.co/orwkhbraH0— BISSELL (@BISSELLclean) October 5, 2015 Tonight we¹ll be cleaning, and by cleaning we mean having a glass of wine and watching the #SmartClean Robot roam. pic.twitter.com/AEMvkRMwhG— BISSELL (@BISSELLclean) January 8, 2016 Wow, even noodle families struggle to get the perfect holiday picture. Happy Holidays from Kraft Mac & Cheese.https://t.co/caulosJgQi— KRAFT Mac & Cheese (@kraftmacncheese) December 21, 2015 8) A24See them on: Twitter | FacebookA24, the film studio that brought you Spring Breakers and The Bling Ring, has a refreshingly witty, edgy voice on its Twitter and Facebook pages that kind of sounds like your funniest friend posting his or her unfiltered musings. In fact, Zoe Beyer, the woman behind the Twitter account admitted she sometimes tweets things “with no regard for whether it’s relevant to anyone besides myself.” She says, “This is probably bad practice, but I think the film industry in particular can be so opaque, it is nice to know there are actual human personalities behind these companies. That’s why, sometimes, I will tweet about exotic pets or the NBA. The idea is just to keep it authentic.”Their posts are a smattering of pop culture references and project promotions, which they manage to make really funny. Be warned, though: some of the language is NSFW. If you don’t like chocolate, don’t click here: https://t.co/l9vhNPvhSS pic.twitter.com/xQI32DK257— Whole Foods Market (@WholeFoods) January 30, 2016 #relationshipgoalsin3words Stay to gohttps://t.co/NJ8Wtegdtw— Charmin (@Charmin) August 25, 2015 Which bar is longer?— Old Spice (@OldSpice) October 23, 2015 16) SkittlesSee them on: Twitter | FacebookSkittles’ social sense of humor is apparently all about being silly and ridiculous. But it definitely brings a smile to your face, doesn’t it? Check out the examples below from Skittles’ Facebook page and Twitter feed. They do a great job of using custom graphics to stand out in your feed. 2) Taco BellSee them on: Twitter | FacebookTaco Bell is known for using humor throughout their marketing and advertising, and their social media accounts are no different. From witty one-liners to clever photo updates, Taco Bell’s Facebook and Twitter presence is sure to make you crack a smile — even when they just tweet a whole bunch of taco emojis and call it a day. There’s a programme called ‘Panda Babies’ on ITV right now. PANDA. BABIES.— innocent drinks (@innocent) January 31, 2016 You miss 100% of the tacos you don’t eat.— Moosejaw (@MoosejawMadness) November 25, 2015 — Taco Bell (@tacobell) October 21, 2015 I’m not saying eating Skittles Tropical will magically transport you to Hawaii for the Pro Bowl. But you could try? pic.twitter.com/zsh3vGM3me— Skittles (@Skittles) January 30, 2016 13) NetflixSee them on: Twitter | FacebookWhether they’re poking fun at the characters in their TV shows or quoting one of their comedies, Netflix is always posting a myriad of funny social media posts to their Twitter and Facebook Pages. Most of them include short clips or GIFs of their shows, which serve as great visual reminders that we need to get watchin’. 9) Wendy’sSee them on: Twitter | FacebookThe key to social media success for the folks at Wendy’s? Simple, hilarious, and kind of … mindless content. Forbes describes their content best, I think: “Unbelievably dumb stuff that’s blow-milk-out-your-nose funny.” Whether they create a graphic depicting plain fries dreaming about loaded fries or they’re newsjacking #KissAGingerDay, Wendy’s has tweets and Facebook posts that’ll put a smile on your face. Topics: Social Media Trends The world is scary and surreal. Oscar Isaac with this little Poe figure is the only thing that makes sense right now pic.twitter.com/SLQpyy7hT4— A24 (@A24) December 17, 2015
This year, 73% of content creators plan to prioritize creating more engaging content, while 55% plan to prioritize creating visual content, according to a report from Content Marketing Institute. This means more infographics, more social media images, more video content, and more visually appealing advertisements. What constitutes as visually appealing advertisement?In short: A lot of things. It needs to be simple, on-brand, targeted, actionable, understandable … the list goes on. To help you and your team better understand the underlying mechanisms that go into the creation of a compelling visual ad, check out the infographic below from Bannersnack. They’ve provided everything you need to know about visual ad creation in one infographic — and they’ve alphabetized it. 81Save81Save Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Visual Content Originally published May 6, 2016 6:00:00 AM, updated February 01 2017
As content marketing continues to prove itself in the digital marketing realm, an increasing number of business owners find themselves balancing precariously at the edge of the blogosphere, building up courage to take the plunge.But if you’re new to the practice, you need to be extra careful not to make any rookie errors. A few simple blogging mistakes can turn an otherwise stellar content marketing strategy into an embarrassing, sticky mess. Thankfully, these blunders are easy to avoid when you know exactly what you shouldn’t be doing.Here are seven common blogging mistakes your business will want to stay away from…far, far away:1) Typos, typos, typosTypos are one of the biggest – and most unforgivable – blogging mistakes. They show a lack of attention to detail, imply sloppy work, and ultimately put off prospective customers. Would you really want to work with a business that lets mistakes slide on their own work? We didn’t think so.2) No conversion pointsNot having conversion points in your content undermines your entire digital marketing strategy. Readers who resonate with your blog will probably be interested in premium content like an ebook, which can further guide them along their buyer’s journey. Don’t miss out on this opportunity to convert them into a lead by not including a call to action within your blog.3) No imagesA blog without images is like a video without sound. And while an image might not always be essential to understand the point of your article, it will make the experience a lot more enjoyable. Inserting images into your blog will hold your audience’s attention for longer, add value to the content, and increase your chance of converting the reader into a lead.4) Rambling on and on (and on)We hate to break it to you, but unless someone is a hard-core fan of your content then they probably aren’t going to read your entire 800+ word blog. Writing unnecessarily long posts is a common blogging mistake, as writers confuse quality with quantity. Keep it short and sweet to around 500 words and you’ll be flying. Your reader’s time is valuable, and they’ll appreciate it being treated as such.5) Sales-speak overloadThink about why your company has a blog in the first place – to attract potential clients with informative and intrinsically valuable content. Don’t undermine this strategy with transparent attempts to push your product on digital passers-by who’ve yet to indicate any interest.Even if you’re writing a bottom of funnel blog that describes your offering in detail, try to frame it as a solution instead of a direct sales pitch. Your reader is smarter than you think, and will see straight through any attempt to underhandedly force your product on them.6) Clickbait titlesClickbait is the scourge of content. Even though shamelessly exploiting human curiosity might get you a few extra clicks and page views, it just isn’t worth it – your reader will lose respect for your company and brand. Your goal should be to build a following of readers who find value in your writing and content – not to become Buzzfeed Wannabe 2.0.7) Unprofessional contentYour tone should always reflect that you’re writing on behalf of your company. If your culture allows for satirical posts and celebrity gossip, by all means go to town. Just be wary of being overly casual and driving away potential clients looking for serious solutions to their serious problems.Most readers respond infinitely better to fact-driven blog posts that address their pain points effectively. And if you are overcome by the urge to Biebs it up do everyone a favour and confine it to a personal blog or Tumblr.At the end of the day, avoiding blogging mistakes only addresses one part of an effective content marketing strategy and a successful business. If you’d like to learn more about content marketing strategy download our ‘5-step plan to generating leads from content marketing’ today! Originally published Nov 22, 2016 1:30:00 PM, updated July 28 2017 Blogging Mistakes Don’t forget to share this post! Topics:
I’m thrilled if the music lifts you up, makes you want to sing & dance around your room….Or helps you cry & not feel completely alone.These can be strange times.I was beyond excited singing these songs, & I hope You’re HAPPY🎉listening to them💋Me— Cher (@cher) September 28, 2018 Mom hasn’t seen CD…. Doesn’t know I dedicated it to her😭— Cher (@cher) October 2, 2018 A man came up to me & said… “Don’t You Think You’re TOO OLD To Be Running Around The Stage Like That,..Singing Rock n Roll”⁉️I Said“I Don’t Know,.. Why Don’t you Ask Mick Jagger”— Cher (@cher) November 2, 2018 Just one womanYou’d think that when you’ve reached Cher-level heights of success, you’d no longer have to put up with men trying to tell you what they think you should do career-wise. Turns out, it’s not the case, but Cher gives short shrift to interfering gents. Cher tweets about her mother often, occasionally with a rolling-eyes emoji (see above), but how cute is this? Hi again— Cher (@cher) July 25, 2018 Voice of an era”These are strange times.” Cher gets it. She understands that the world is falling apart and music is a way to process difficult emotions. That is why she is here for you with her ABBA tribute album. Cher gives you permission to cry, but she hopes you’ll be happy. WONT USE GOOGLE,GETTING RID OF FACEBOOK ACCOUNT I DIDNT KNOW I HAD.WOULD GET RID OF TWITTER IF IT WASN’T 4 ❤️ OF YOU.THESE COMPANIES HAVE NO ALLEGIANCE TO,OR ❤️OF ANYTHING BUT MONEY💰💰. THEY MIGHT AS WELL BE CONSPIRING WITH RUSSIA TO DESTROY OUR DEMOCRACY.WHERES❤️OF 🇺🇸— Cher (@cher) December 18, 2018 Thanks, Cher, for another legendary year and for keeping me sane. See you in 2019. Later ✌Changing your Twitter timeline: Twitter makes it easier to switch between latest and top tweets.CNET’s Holiday Gift Guide: The place to find the best tech gifts for 2018. Like many people, Cher mulled leaving Facebook after the Cambridge Analytica data scandal became public in March. Like many people, she had mixed emotions about it. She’s staying on Twitter, though. Phew. A mama’s girl at heartCher loves her mother, and her mother loves her right back. Georgia Holt, who is 92, is her daughter’s No. 1 fan. “I crack myself up… I don’t even know what’s going on here,” she says at one point. And in response, what else can we say but: “Same, Cher. Same.”Who’d have thought that the global superstar, untouchable glamour-puss and goddess of pop could be so… relatable? Personally, I’d always found Cher a little intimidating, but the internet can be a great leveler. And so here I am relating so hard to her that in 2018 she’s far and away the best person I follow on Twitter.Cher swerves wildly between righteous indignation at injustice and funny, obscure observations. Her tweets often have the syntax of an experimental poet, which, she’s explained, is due to dyslexia. She flings emojis, paragraph breaks and punctuation about with wild abandon.I say this not simply to point out the color and originality she brings to the platform, but the way in which she elevates her voice using an enthralling mix of style and substance. Everything she is and says contrasts starkly with the snooty, snide, intellectually superior and often outright mean tone that dominates Twitter. Her unabashed authenticity and earnestness draw me to her on an almost daily basis.Even her Twitter bio is a breath of fresh air: “Stand & B Counted or Sit & B Nothing. Don’t Litter,Chew Gum,Walk Past Homeless PPL w/out Smile.DOESNT MATTER in 5 yrs IT DOESNT MATTER THERE’S ONLY LOVE&FEAR.”I’d go so far as to argue that Cher’s account — with its whirlwind of rants, its startling leaps between the personal and political, and its iconic meme-making tweets — represents our collective consciousness at this time of uncertainty and upheaval. It’s a reflection of a desire to express ourselves and engage with what’s going on in the world, while at the same time not quite knowing how.But Cher knows how. It’s both baffling and beautiful how she’s able to articulate so much in a way that traditionally would be considered the opposite of articulate, before breezily signing off with her signature “Later.”Let’s show our appreciation and take a look at some of the highlights of Cher’s year on Twitter.Meme queen 2018My favorite meme this year was Cher’s “Hi again” tweet. I’m not alone. Even by Cher’s standards, this tweet went crazy viral. I’m only one women— Cher (@cher) September 13, 2018 Hot tech takesGeorgia taught Cher well. Her daughter won’t take any nonsense from tech CEOs either. Sorry, Mark Zuckerberg, you can’t pull the wool over Cher’s eyes. Going 2 Take This 🕳,I HATE IT.I WAS PISSED,& HAD STUPID REACTION😥.WAS IT REALLY THE”BEST”I COULD COME UP WITH🤮🤐⁉️I Should Have My Twitter License REVOKED👊🏻. Whatever The Person said,”Bla Bla Bla”,”BITCH,Youre Nothing” Is Indefensible.🙏🏻PLEASE🐥🐣..,Be Better Than ME😔— Cher (@cher) July 22, 2018 Twitter Mom Playing Around …..Notice 🕶 & Jacket…. pic.twitter.com/b4YyVMSTDx— Cher (@cher) December 11, 2018 Heart of goldCher’s empathy runs deep and is a side of her we see exposed on Twitter through tweets like this. Her sadness and frustration are so vivid here they brought tears to my eyes. Beyond Tired…..Later— Cher (@cher) September 25, 2018 Ok….my 92 yr old Mom just informed me,”Honey…I’mStreaming you on iTunes…“You’re Amazing…. “yes mom.. How did I know you’d say that”🤔She said to YOUNG BOY next Door..”Have you heard Cher’s New album⁉️He Said ”No” ”Well go listen to it…”You Can stream it on iTunes🙄— Cher (@cher) October 2, 2018 As every prolific tweeter knows, sometimes you tweet things you regret. Cher knows it too and gives a master class here in how to apologize with humility. I think we all know a Twitter user who could use this as inspiration. YOU MUST NEVER BECOME NUMB‼️Turn Sadness ,& immobility into activity & renewed Resolve. Join An Org or Group for Change.There are many women’s groups& Young ppl’s Groups.You must get involved with lifeNot Shrink from it. If you don’t like the way things are Change Them🕊— Cher (@cher) May 18, 2018 The tweet below is clearly a typo, and yet there’s something poignant about the emotion Cher is accidentally expressing here. She is just one woman, and yet as is often the case for women, so much is expected of her that she might as well be many women. It’s the end of 2018, and the internet has become the bad place, the creepy space, the danger zone. But don’t despair, for there is a beacon of light shining in the darkness, here to lift your spirits, here to restore hope, here to make you… believe.That’s right, it’s Cher. Specifically, it’s Cher on Twitter, although she’s obviously worthy of admiration beyond this context.Like many people, I often feel that Twitter is a soul-crushing hellscape where snark and cynicism are overvalued and where ego-driven chest beating is mistaken for genuine real-world importance. Bots, bullies, harassment and hate speech flourish on the platform, while normal folk bumble along, sharing their half-baked opinions and mostly failing at humor.And then there’s Cher. Cher is a different kind of Twitter user from the rest of us. She’s the antithesis of all the wrong types of tweeters.In 2018 alone, Twitter Cher made me laugh, cry and feel a range of complex emotions while I navigated a social network that I can’t abandon for professional reasons, but that mostly leaves me feeling dispirited and anxious.Even Twitter has realized that Cher is a true star among celebrity tweeters, cashing in on her genius by producing a two-part video series in which she reads her tweets and tries to explain what she was thinking at the time she posted them. All we can say is: mood. My❤️is torn 2 shreds😭.How can we take babies, Toddlers,5,10 +little 1’s.lostLijah for 30-60 min & WAS HYSTERICAL😩.CANT IMAGINE WHAT CHILDREN R GOING THROUGH⁉️Prison guards,No❤️,NO MOMMIE,DADDY.WE CANT KNOW THE TERROR,OF NEVER SEEING YOUR PARENTS/KIDSAGAIN ON THIS🌎— Cher (@cher) July 30, 2018 Tags ALMOST FINISHED WITH ALBUM🎉THINK ITS GOOD,& (as we all know) I’M NOT A BIG CHER FAN— Cher (@cher) July 25, 2018 Ok ….I’m Never sayin “Hi Again” Ever 👅👻— Cher (@cher) August 13, 2018 Hi again.@cher has too many good Tweets so we had to release a second #BehindTheTweets episode. Enjoy. pic.twitter.com/JpjFtoWQqW— Twitter Music (@TwitterMusic) October 2, 2018 Even as recently as this month, Cher has been casting judgment on the tech world, proving that there’s no current-affairs issue she doesn’t have her eye on. Cher quickly realized that she’d created a monster, but she didn’t know how or why. All she knew is that there was no way she could stuff it back in the box. But don’t think that doesn’t mean she doesn’t have a sense of humor. She can laugh at herself too. To be clear, the only person who’s allowed to make fun at Cher’s expense should be Cher. She also gives great advice to her followers and motivates them with hope. Look at this sweet but powerful reply she sent to someone who felt numb following the Santa Fe, Texas, school shooting in May. Take a seat and admire this, in which Georgia owns the most powerful men in Silicon Valley while declaring her support for Cher. We stan Georgia. Facebook Gave Some Companies Special Access to Users’ Data, Documents Show via @NYTimes How Long Are We going to Let Zuckerberg Get away With This…“Aw Shucks,Im Just a Kid”🐂💩⁉️ https://t.co/QYVvwI7iUE— Cher (@cher) December 5, 2018 Online Music I Honestly feel 😔 ..it was my✨First social media✨I Could talk 2 friends all over the 🌎… it was like magic🔮.Im Dyslexic & it’s ALL HARD 4 ME. (“This will bust me as old Granny”),But twt was so easy, When I went back 2 Fb,it was harder 2 Navigate.Twt understands me😔— Cher (@cher) March 21, 2018
bagerhatA local leader of Juba League was electrocuted on Thursday in his house at Bahirdia village in Fakirhat upazila in the district.The deceased was Md Farid Mallik, 45, son of Mazid Mollik of Bahirdia village and an ward-level leader of Juba League.Officer-in-charge of Fakirhat police station Abu Zahid Sheikh said Farid got electrocuted in the afternoon when he was trying to repair an electric motor of his house.He was rushed to Upazila Health Complex where physicians declared him dead, he said.