A small school on contemporary trends in tourism: Niche marketing and constant monitoring of feedback

first_imgTo be continued… Constant monitoring of feedback Until that point, the label was just a label, just a quality label. Niches are shelves with “classified customers” by demographic structure, habits, needs, available budget… Niche marketing takes into account the needs of the market, price range, product or service quality. The cycle begins with market research according to all the above parameters. We turn the obtained “picture” into a “person”, we can also give it a name: eg Ana. Author: Nedo Pinezić, www.nedopinezic.com / Photo: Kvarner Family Quality and price The quality of the offered content must be standardized, it must have the characteristics of the most frequently requested and well-rated content. These facilities must carry a quality label, a kind of certificate, best by the public sector that guests trust (tourist boards, municipalities, counties). The contents presented in this way are valued in the price range with similar contents in other destinations. The price must be adequate. To successfully create an offer, it is necessary to “get into the shoes” of the “person”. We have to identify with Ana. What would I, as Ana, appreciate on a trip, a vacation? An attractive location for my camper at a competitive price? Pet Welcome Package? A garage with the necessary equipment and tools to store and maintain the bike? (cleaning, washing, drying, clothes…) A good system of bike paths that are well maintained and marked, bike maps, GPS tracks, good bike service, bike friendly public transport…? NO # 2 / SMALL SCHOOL ON CONTEMPORARY TOURISM TRENDS: USA AND EU SUPPORT DIGITAL ECONOMY DESPITE TRADE CONFLICTS  NO # 3 SMALL SCHOOL ON CONTEMPORARY TRENDS IN TOURISM: CROATIAN HOSTS AMONG THE BEST IN THE WORLD  NO # 4 SMALL SCHOOL ON CONTEMPORARY TRENDS IN TOURISM: THE IMPORTANCE OF FAMILY ACCOMMODATION AND PERSPECTIVES Ana is 35 years old, lives with Anton, they are both passionate cyclists. They ride a bike, road or mountain, every day. They also have a dog that they ride on a bike trailer. They are well situated, travel by camper and love pitches with nice views. They like to explore the destination by bike. Ana is present on social networks every day, sharing her experiences from cycling tours with friends. She is a kind of leader for a larger group of people like her… Niche marketing RELATED NEWS: NO1 # SMALL SCHOOL ON CONTEMPORARY TRENDS IN TOURISM: WORLD TRENDS IN FAMILY, “PRIVATE” ACCOMMODATION Such an offer that bears the quality label must be constantly “under scrutiny”. Seeking and respecting the opinions of guests is extremely important. When, over a period of time, guest satisfaction is predominant and when the guests themselves become “ambassadors” of the offer, then we can say that our special, standardized and quality-labeled offer has become a BRAND. Creating an offer for a famous “person”last_img read more

Clarke spitting mad with Popov

first_img Popov faces a three-match ban as a result of the incident, which came early in the second half after he had exchanged angry words with Spurs defender Kyle Walker. Clarke confirmed disciplinary action will be taken against the Macedonia international, adding that his dismissal played a large part in Albion’s 1-0 defeat at The Hawthorns. “The game changed with the sending-off. I’m absolutely disgusted with Goran’s behaviour,” Clarke said. “One of the group has let the players down. It changed the whole complexion of the game. It’s difficult enough in the Premier League playing against 11 players, especially when you’re playing against Tottenham. “There’s no excuse for that. There’s no place for it in life, never mind on a football pitch. “I would like to think that at some stage he will apologise. As always there will be disciplinary procedures taken against the player but they’ll remain in-house.” A second-half goal from Gareth Bale earned victory for Spurs, who are now only a point behind third-placed Chelsea in the Barclays Premier League. Tottenham manager Andre Villas-Boas echoed Clarke’s sentiments. “It’s difficult for the ref, but Popov did what he did and Walker did nothing to react,” he said. “It’s difficult to assess but I think Mark Clattenburg made the right decision. It’s horrible and nasty.” West Brom head coach Steve Clarke slammed defender Goran Popov following his sending-off for spitting, admitting he was “absolutely disgusted”.center_img Press Associationlast_img read more