A small school on contemporary trends in tourism: Niche marketing and constant monitoring of feedback

first_imgTo be continued… Constant monitoring of feedback Until that point, the label was just a label, just a quality label. Niches are shelves with “classified customers” by demographic structure, habits, needs, available budget… Niche marketing takes into account the needs of the market, price range, product or service quality. The cycle begins with market research according to all the above parameters. We turn the obtained “picture” into a “person”, we can also give it a name: eg Ana. Author: Nedo Pinezić, www.nedopinezic.com / Photo: Kvarner Family Quality and price The quality of the offered content must be standardized, it must have the characteristics of the most frequently requested and well-rated content. These facilities must carry a quality label, a kind of certificate, best by the public sector that guests trust (tourist boards, municipalities, counties). The contents presented in this way are valued in the price range with similar contents in other destinations. The price must be adequate. To successfully create an offer, it is necessary to “get into the shoes” of the “person”. We have to identify with Ana. What would I, as Ana, appreciate on a trip, a vacation? An attractive location for my camper at a competitive price? Pet Welcome Package? A garage with the necessary equipment and tools to store and maintain the bike? (cleaning, washing, drying, clothes…) A good system of bike paths that are well maintained and marked, bike maps, GPS tracks, good bike service, bike friendly public transport…? NO # 2 / SMALL SCHOOL ON CONTEMPORARY TOURISM TRENDS: USA AND EU SUPPORT DIGITAL ECONOMY DESPITE TRADE CONFLICTS  NO # 3 SMALL SCHOOL ON CONTEMPORARY TRENDS IN TOURISM: CROATIAN HOSTS AMONG THE BEST IN THE WORLD  NO # 4 SMALL SCHOOL ON CONTEMPORARY TRENDS IN TOURISM: THE IMPORTANCE OF FAMILY ACCOMMODATION AND PERSPECTIVES Ana is 35 years old, lives with Anton, they are both passionate cyclists. They ride a bike, road or mountain, every day. They also have a dog that they ride on a bike trailer. They are well situated, travel by camper and love pitches with nice views. They like to explore the destination by bike. Ana is present on social networks every day, sharing her experiences from cycling tours with friends. She is a kind of leader for a larger group of people like her… Niche marketing RELATED NEWS: NO1 # SMALL SCHOOL ON CONTEMPORARY TRENDS IN TOURISM: WORLD TRENDS IN FAMILY, “PRIVATE” ACCOMMODATION Such an offer that bears the quality label must be constantly “under scrutiny”. Seeking and respecting the opinions of guests is extremely important. When, over a period of time, guest satisfaction is predominant and when the guests themselves become “ambassadors” of the offer, then we can say that our special, standardized and quality-labeled offer has become a BRAND. Creating an offer for a famous “person”last_img read more

​Swedish government moves to ease pension transfers

first_imgThe proposal, which the finance ministry is now putting forward to the Law Council, will set out clearer rules for companies on the fees they can charge for repurchasing and transferring individual personal insurance policies and pension savings.It will also increase the opportunities for people to gather together in one place savings they have across various pension insurance policies, with the entire value of these able in future to be transferred to another provider with no tax consequences.This freedom will apply during the paying-in phase as well as the pay-out phase, as long as no payments have yet been made from the pension into which the transfers are being made, according to the ministry.The proposals on fees affect people with individual occupational pensions or private insurance savings, while the proposal for tax-neutral transfers to consolidate pensions also affect those with collective contracted occupational pensions.The new legislation is scheduled to come into effect on 1 January 2020. The Swedish government is acting to make it easier for individuals to switch their pension from one provider to another, proposing legislation to allow savers to transfer with no tax consequences.It has also moved to clarify rules around the fees pension and insurance companies may charge.Per Bolund, minister for financial markets, said: “Swedish pension savers now have the opportunity to move their savings together, get a better overview of their future pension and lower their costs.“As things stand today, many are locked in savings with high fees, which also risks reducing their pension. But we are now seeing this change,” he said.last_img read more