A small school on contemporary trends in tourism: Niche marketing and constant monitoring of feedback

first_imgTo be continued… Constant monitoring of feedback Until that point, the label was just a label, just a quality label. Niches are shelves with “classified customers” by demographic structure, habits, needs, available budget… Niche marketing takes into account the needs of the market, price range, product or service quality. The cycle begins with market research according to all the above parameters. We turn the obtained “picture” into a “person”, we can also give it a name: eg Ana. Author: Nedo Pinezić, www.nedopinezic.com / Photo: Kvarner Family Quality and price The quality of the offered content must be standardized, it must have the characteristics of the most frequently requested and well-rated content. These facilities must carry a quality label, a kind of certificate, best by the public sector that guests trust (tourist boards, municipalities, counties). The contents presented in this way are valued in the price range with similar contents in other destinations. The price must be adequate. To successfully create an offer, it is necessary to “get into the shoes” of the “person”. We have to identify with Ana. What would I, as Ana, appreciate on a trip, a vacation? An attractive location for my camper at a competitive price? Pet Welcome Package? A garage with the necessary equipment and tools to store and maintain the bike? (cleaning, washing, drying, clothes…) A good system of bike paths that are well maintained and marked, bike maps, GPS tracks, good bike service, bike friendly public transport…? NO # 2 / SMALL SCHOOL ON CONTEMPORARY TOURISM TRENDS: USA AND EU SUPPORT DIGITAL ECONOMY DESPITE TRADE CONFLICTS  NO # 3 SMALL SCHOOL ON CONTEMPORARY TRENDS IN TOURISM: CROATIAN HOSTS AMONG THE BEST IN THE WORLD  NO # 4 SMALL SCHOOL ON CONTEMPORARY TRENDS IN TOURISM: THE IMPORTANCE OF FAMILY ACCOMMODATION AND PERSPECTIVES Ana is 35 years old, lives with Anton, they are both passionate cyclists. They ride a bike, road or mountain, every day. They also have a dog that they ride on a bike trailer. They are well situated, travel by camper and love pitches with nice views. They like to explore the destination by bike. Ana is present on social networks every day, sharing her experiences from cycling tours with friends. She is a kind of leader for a larger group of people like her… Niche marketing RELATED NEWS: NO1 # SMALL SCHOOL ON CONTEMPORARY TRENDS IN TOURISM: WORLD TRENDS IN FAMILY, “PRIVATE” ACCOMMODATION Such an offer that bears the quality label must be constantly “under scrutiny”. Seeking and respecting the opinions of guests is extremely important. When, over a period of time, guest satisfaction is predominant and when the guests themselves become “ambassadors” of the offer, then we can say that our special, standardized and quality-labeled offer has become a BRAND. Creating an offer for a famous “person”last_img read more

‘How can I help?’: Lebanon’s diaspora mobilizes in wake of blast

first_imgTopics : “They’re asking Lebanese emigrants around the world to try and help,” said Maroun Daccache, owner of a Lebanese restaurant in Sao Paulo, Brazil, a country that has an estimated seven million people of Lebanese descent. “I’m trying to help with something but here the business is not very good because of the pandemic. Still, we are  much better off than those over there,” Daccache said. Lebanon’s diaspora, estimated at nearly three times the size of the tiny country’s population of five million, has stepped up to provide assistance following the massive explosion that laid waste to the capital Beirut.Lebanese expats rushed to wire money to loved ones who lost their homes or were injured in the blast on Tuesday that killed at least 113 people, while others worked to create special funds to address the tragedy.”I’ve been on the phone all morning with … our partners in order to put together an alliance for an emergency fund in light of the explosion,” said George Akiki, co-founder and CEO of LebNet, a non-profit based in California’s Silicon Valley that helps Lebanese professionals in the United States and Canada. “Everyone, both Lebanese and non-Lebanese, wants to help.” Akiki said his group, along with other organizations such as SEAL and Life Lebanon, have set up Beirut Emergency Fund 2020, which will raise much-needed money and channel it to safe and reputable organizations in Lebanon.Many Lebanese expats, who almost all have loved ones or friends impacted by the disaster, are also helping individually or have started online fundraisers.”As a first step, my wife Hala and I will match at least $10,000 in donations and later on we will provide more help towards rebuilding and other projects,” Habib Haddad, a tech entrepreneur and member of LebNet based in Boston, Massachusetts, told AFP.He said many fellow compatriots are doing the same, channeling their grief and anger toward helping their stricken homeland, which before the blast was already reeling from a deep economic and political crisis that has left more than half the population living in poverty. ‘Terrible and heartbreaking’ Even before the tragedy, Lebanon heavily relied on its diaspora for cash remittances but these inflows had slowed in the last year given the country’s political crisis. Expats also usually visit home every summer, injecting much-needed cash into the economy. But the diaspora this year has largely been absent because of the COVID-19 pandemic and many had become increasingly skeptical and reluctant to send aid to a country where corruption is widespread and permeates all levels of society.”People are outraged by the mismanagement of the country and they want to help, but no one trusts the people in charge,” said Najib Khoury-Haddad, a tech entrepreneur in the San Francisco area, echoing the feeling of many Lebanese leery of giving money to a dysfunctional government. “I heard that the government has set up a relief fund but who would trust them?” he added.Ghislaine Khairalla, 55, of Washington DC, said one idea being floated was to pair a needy family in Beirut with one outside the country that could provide a safe and direct source of assistance.”We [the diaspora] are the financial bloodline especially since the economy is not going to recover anytime soon,” Khairalla, whose brother’s home was reduced to rubble by the blast, said. “And we are lucky to have a kind of stable life here. We are physically outside Lebanon but our hearts and emotions are there.”Nayla Habib, a Lebanese-Canadian who lives in Montreal, said she planned to help in whatever way she can and expressed outrage at reports that the blast was caused by more than 2,700 tons of ammonium nitrate stored at the Beirut port, which is located in the heart of the densely populated city.”My God, the state of our country is terrible and heartbreaking,” Habib told AFP. “I donated before the blast to a lady that helps feed the poor and I will donate again.”Whatever I give is like a drop in the ocean but it’s necessary,” she added. “I live in Canada but part of my heart is still there.”last_img read more

Activists in Shackles: Indians Denounce Arrests as Crackdown on Dissent

first_imgVernon Gonsalves, a rights activist, was preparing for his morning bath when the police banged on his front door. Officers rummaged through his home in Mumbai for nearly eight hours, confiscating books, his laptop, a hard drive and pen drives — and then arrested him.“My dad’s phone was seized, and our phones were put on flight mode so people trying to contact us could not,” the activist’s son, Sagar Abraham-Gonsalves, said in an interview. “They did not ask us a lot of questions. They just kept raiding, pulling out books and academic works.”Across India on Tuesday, from New Delhi to Hyderabad to Ranchi, police officers carried out similar raids on the homes of at least a half-dozen activists, writers and lawyers. All were known for supporting resistance movements and marginalized groups, or for speaking out against the government.Five people, including Gonsalves, were taken into custody on suspicion of abetting communist groups, plotting the assassination of top government officials and inciting a large riot this year. Several other activists arrested in June have been accused of similar crimes.The crackdown has prompted sharp responses from news media, government critics and public intellectuals, who called the charges a pretext for Prime Minister Narendra Modi’s government to punish dissenters. The news channel India Today broadcast a report headlined “Activists in Shackles,” questioning whether the week’s events constituted a “witch hunt.”The spark for the activists’ arrests can be traced to New Year’s Day, when thousands of low-caste Dalits, or “untouchables,” gathered at a monument in Bhima-Koregaon, a village near the western city of Pune, to commemorate the victory 200 years ago of a British-led force against high-caste Hindus.Rioters hurled stones, and at least one person was killed. The clashes spilled over into Mumbai, where crowds of people vandalized stores and temporarily shut down portions of the city.Local police officials said they had traced the riot’s origins to a hard-line Hindu group. But with the arrest of the five activists this week, that attribution has shifted.On Wednesday, several notable Indian intellectuals filed a petition in the country’s Supreme Court, demanding the activists’ release and alleging a “gross abuse of police power.”The Supreme Court intervened and called on the state government of Maharashtra to place the activists under house arrest until the matter is heard again in court.c.2018 New York Times News Service Related ItemsbjpNarendra Modilast_img read more