Which Format Is Right for Your Next Blog Post?

first_imgChoices are hard.And when it comes to choosing the right format for your next blog post, there’s quite the smorgasbord to choose from. Perhaps how-to posts are your forte. Or maybe you just can’t resist the list. But just because you have a signature format, doesn’t mean it’s necessarily right for the topic you’re blogging about.Aah … decisions, decisions. It’s okay though! We’re here to help you through it. So in this post, I’m going to break down some of the most popular blog post types and formats to help you determine which one is right for the blog idea you’ve got milling around in that head of yours.That said, keep in mind that some posts may even straddle two or more formats. I’ve written thought leadership posts that could also probably be classified as list posts. And if I’d added a SlideShare to them? They would’ve straddled three! The point is to recognize that there isn’t just one type of blog post you can create — and some formats are much more suitable for certain ideas than others. Another thing to consider is that a lot of times, it will all boil down to the angle you take on a topic. For example, if I wanted to write a post about social media, there is probably a different angle I could take that would work for each of the following formats. It will all depend on the angle I decide to take.Download Now: 6 Free Blog Post Templates13 Popular Blog Post Types & Formats to Choose From1) The How-To PostIn a Nutshell: Posts that tell your readers how to do something. This is one of the most common blog post formats for business bloggers. It makes perfect sense, considering how-to posts are inherently educational and great for generating traffic from organic search. Use how-to posts when your topic has to do with educating your audience about how to do something they might not know how to do.Oftentimes, how-to posts can also be strengthened by supporting visual components for concepts that lend themselves to visual explanations, like an instructional video (see third example below), or a visual aid (see second example below). For more information about how to write an awesome how-to post, check out the first example below (how meta, right?).Download a Free How-To Blog Post Template HereExamples:How to Write Stellar How-To Posts for Your Business BlogHow to Map Lead Nurturing Content to Each Stage in the Sales CycleHow to Create a Facebook Business Page in 5 Simple Steps [With Video!]2) The ListicleIn a Nutshell: Posts featuring content presented in a list format. Another very popular blog post format, the list post (commonly referred to as a “listicle”), is characterized by content organized in a list. List posts are easily recognizable by their titles, since they usually include a number in headline, and they’re great formats for beginner bloggers since they’re very formulaic. Unfortunately, it’s for this reason that listicles have gotten a bad rap, and are often perceived as low quality pieces of content … probably because there are indeed a lot of crappy list posts out there.But when done right, lists posts are great for posts that seek to aggregate tips, tactics, or ideas under a certain topic, and they can result in high-quality content. Plus, people love ’em! To learn about how to create a high-quality list post, check out this post. (Bonus: It also happens to be a great example of a list post in and of itself, in addition to the few below.)Download a Free Listicle Blog Post Template HereExamples:30 Terrible Pieces of Social Media Advice You Should Ignore12 Automated Workflows You’ll Kick Yourself for Not Using12 Things You Should Be Using Your Blog For (Besides Blogging)3) The Curated Post In a Nutshell: Posts that highlight and curate other content around a certain theme.Another post that has historically (yet undeservingly) gotten a bad rap is the curated post. Although it’s sometimes perceived as lazy and unoriginal, curated content can actually be extremely helpful to readers, since the research component of them can be very time consuming, and the end result is a compilation of helpful resources all in one place.The curated post is ideal for aggregating content such as industry examples, statistics, quotations, and videos — among other things. It’s also great for building relationships with the other bloggers and businesses you highlight within your curated content.Examples:15 Phenomenal TED Talks You Need to Watch Today10 Brands That Jumped on Instagram Video (And Rocked It)15 Examples of Brilliant Homepage Design4) The Thought Leadership Post In a Nutshell: Posts that make you think.One of the more difficult types of posts to write, thought leadership-style posts usually take the form of pontification about things like where the industry is headed or industry trends that seem to be emerging and what they mean.For this reason, they’re not really the type of post you can just decide to write at the drop of a hat, like, “I’m going to write a thought leadership post today!” Rather, they’re usually the result of thoughtful examination of things you’ve noticed or have been thinking about over time, and they tend to be speculative and sometimes controversial in nature. They also tend to spark some great discussions!Examples:What the Future Holds for Business BloggingHow Social Media Capitalism Will Affect Your Future Marketing StrategyWhat the Death of Google Reader REALLY Means5) The Fun PostIn a Nutshell: Fun posts that are meant to entertain you.Because who doesn’t love to laugh, smile, or be amazed? Content whose main purpose is to entertain does have a place in your content mix, and it can be very refreshing to your audience — as long as it’s in moderation.These types of posts are great for publishing during holidays, the end of the day, the end of the week, and other times when your audience is burnt out, winding down, or could use a break from some of the more, um, intellectual content on the web. Just make sure you stay true to the focus of your blog overall by ensuring the concept of your fun post has a relevant tie-in. For more on the benefits of entertaining content, here’s why you should publish content for entertainment value alone every once in a while.Examples:Random Thoughts From Marketers Like You13 Hilarious Examples of Truly Awful Stock Photography16 Marketing Pick-Up Lines to Snag Your Next Hot Date6) The ‘What’ PostIn a Nutshell: Posts that explain a concept.The ‘what’ post is perfect for introductory-style content geared toward a beginner audience. In general, the ‘what’ post serves to introduce and explain a concept, whether it be an industry trend, tactic, or tool; and it typically highlights what it is and why you should care. Linking to or including a call-to-action for more in-depth, intermediate content (like an ebook or another blog post) about the topic at the end of the post is a great best practice for ‘what’ posts.Download a Free “What Is” Blog Post Template HereExamples:What in the Heck Is Co-Marketing?What’s the Deal With This Whole ‘Context Marketing’ Thing?What Is a Landing Page and Why Should You Care?7) The ‘Why’ Post In a Nutshell: Posts that explain why.These posts are great when you’re trying to call attention to and emphasize the importance or significance of a certain topic, whether it be a trend, a tool, or a concept in general. Given their nature, these types of posts tend to be pretty introductory as well. In these posts, it’s smart to back up your why argument with supporting examples, facts, and statistics that will help convince the reader the topic is something they should care about. Think about it as something of a persuasive article.Examples:Why Purchasing Email Lists Is Always a Bad IdeaWhy You (Yes, You) Need to Create More Landing PagesWhy You Should Consider Inbound BEFORE Your Next Site Redesign8) The Feature StoryIn a Nutshell: Posts mimicking the style of a human interest story, detailing concepts and ideas of specific market interest.This type of post is great for topics, people, or trends that are worth more in-depth, detailed research and commentary. One of the more journalistic types of blog posts, these articles tend to be hard to define in a blanket statement and more of a “you’ll know it when you see it” kind of post.Examples: The Best Marketer in Silicon Valley Is Doing Everything You’re Not Supposed to DoI’m Not You, You’re Not Me. So Why Do We Have the Same Internet?Billion Dollar Babies: Are All These Little Companies Really Worth $1 Billion?9) The FAQ Post In a Nutshell: Posts that adopt a question and answer (Q&A) format.The FAQ post is another format that’s great for beginner bloggers, considering the Q&A format is a built in template. These posts are great for addressing common questions your audience has, grouped under a specific topic.A great way to generate posts like these is to ask your sales and services departments — the people who are talking to prospective and current customers all the time — to write down any common questions they hear. You can also collect questions you get from blog and social media commentary, as well as attendee questions during webinars. These questions are great fodder for Q&A type posts, and as a result, they can become great resources for your sales and services teams as well.Examples: Answers to Your Top 7 Questions About Mastering LinkedInAnswers to Your Top 7 Questions From the Science of Inbound MarketingAnswers to Your Top 9 Questions About Using LinkedIn Ads10) The Interview Post In a Nutshell: Posts that feature quoted perspectives of a third party.Similar to Q&A formatted posts — since these posts may also be formatted as Q&As — is the interview post. Fantastic for introducing the perspective of a third party on a particular topic, interview posts are also great for developing relationships with the industry experts or influencers you interview. They also open up the opportunity for greater reach, especially if the interviewee shares the resulting post with their networks.Examples:The Future of Inbound: Shel Israel Looks Ahead to ‘The Age of Context’Being Full of Sh*t Doesn’t Work AnymoreA Chat With a Marketer Who Has to Fight for His Budget11) The SlideShare PostIn a Nutshell: Posts that feature an embedded SlideShare presentation.Posts that are built around a specific SlideShare presentation do require a little bit more time investment and design savvy than the average text-based post, but the results are usually worth it. Content that lends itself well (but isn’t limited) to SlideShare presentations include the curation of visual examples, quotes, charts, quick takeaways, and general storytelling. SlideShare-focused posts also make great social media fodder, since visual content is so shareable and social friendly (Hint: LinkedIn also owns SlideShare ;-)Examples:7 Lessons From the World’s Most Captivating Presenters [SlideShare]15 Pearls of Wisdom From the Legendary David Ogilvy [SlideShare]S%*t PR People Do That Journalists Hate [SlideShare]12) The Infographic Post In a Nutshell: Posts that feature an infographic.Similar to the SlideShare post, the infographic post is also one that is high commitment and high reward. Infographics, when done well, are very sharable and likely to generate inbound links, but you do need some design chops to pull them off — or the money to outsource their creation to a designer. Infographics are great for compiling data and statistics in a visual way. They’re also great for organizing information in a timeline format, or presenting visual tips.Download a Free Infographic Blog Post Template HereExamples:What a Real Relationship in Social Media Should Look Like [INFOGRAPHIC]20 of the Most Memorable Marketing Moments in 2012 [INFOGRAPHIC]The History of Marketing: An Exhaustive Timeline [INFOGRAPHIC]13) The NewsjackIn a Nutshell: Timely posts that capitalize on something in the news.If you’re unfamiliar with the term, newsjacking refers to the practice of leveraging the popularity of a news story to support your sales and marketing goals. It requires the careful monitoring of news, and when done correctly, a newsjack post will relevantly tie the news to your industry in a timely fashion.To identify and capitalize on newsjacking opportunities, load up your RSS reader with a combination of popular news publications and popular industry publications — anywhere you could potentially discover news relevant to what your audience cares about. Never jacked the news before? Check out these four simple newsjack formulas to follow.Download a Free Newsjacking Blog Post Template HereExamples: Facebook Finally Rolls Out Graph Search to U.S. UsersTwitter Starts Highlighting Websites That Embed TweetsFacebook Launches Video on Instagram, Giving Twitter a Run for Its Money Originally published Jul 19, 2013 8:00:00 AM, updated April 09 2019 How to Write a Blog Post Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

30-Day Blog Challenge Tip #5: Use Bulleted Lists

first_imgYou’ve probably heard how paramount blogging is to the success of your marketing. But it’s important that you learn how to start a blog and write blog posts for it so that each article supports your business.Without a blog, your SEO can tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put those valuable calls-to-action that generate inbound leads.So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can’t consistently blog?Maybe because, unless you’re one of the few people who actually like writing, business blogging kind of stinks. You have to find words, string them together into sentences … ugh, where do you even start?Download 6 Free Blog Post Templates NowWell my friend, the time for excuses is over.What Is a Blog?A blog is literally short for “web log.” Blogs began in the early 1990s as an online journal for individuals to publish thoughts and stories on their own website. Bloggers then share their blog posts with other internet users. Blog posts used to be much more personal to the writer or group of writers than they are today.Today, people and organizations of all walks of life manage blogs to share analyses, instruction, criticisms, and other observations of an industry in which they are a rising expert.After you read this post, there will be absolutely no reason you can’t blog every single day — and do it quickly. Not only am I about to provide you with a simple blog post formula to follow, but I’m also going to give you free templates for creating five different types of blog posts:The How-To PostThe List-Based PostThe Curated Collection PostThe SlideShare Presentation PostThe Newsjacking PostWith all this blogging how-to, literally anyone can blog as long as they truly know the subject matter they’re writing about. And since you’re an expert in your industry, there’s no longer any reason you can’t sit down every day and hammer out an excellent blog post.Want to learn how to apply blogging and other forms of content marketing to your business? Check out HubSpot Academy’s free content marketing training resource page. Free Templates: How to Write a Blog Post Tell us a little about yourself below to gain access today: How to Write a Blog Post1. Understand your audience.Before you start to write your first blog post, have a clear understanding of your target audience. What do they want to know about? What will resonate with them? This is where creating your buyer personas comes in handy. Consider what you know about your buyer personas and their interests while you’re coming up with a topic for your blog post.For instance, if your readers are millennials looking to start their own business, you probably don’t need to provide them with information about getting started in social media — most of them already have that down. You might, however, want to give them information about how to adjust their approach to social media from a more casual, personal one to a more business-savvy, networking-focused approach. That kind of tweak is what separates you from blogging about generic stuff to the stuff your audience really wants (and needs) to hear.Don’t have buyer personas in place for your business? Here are a few resources to help you get started:Create Buyer Personas for Your Business [Free Template]Blog Post: How to Create Detailed Buyer Personas for Your BusinessMakeMyPersona.com [Free Tool] 2. Create your blog domain.Next, you’ll need a place to host this and every other blog post you write. This requires choosing a content management system (CMS) and a website domain hosting service.Sign Up With a Content Management SystemA CMS helps you create a website domain where you’ll actually publish your blog. The CMS platforms available for you to sign up for can manage domains, where you create your own website; and subdomains, where you create a webpage that connects with an existing website.HubSpot customers host their website content through HubSpot’s content management system. Another popular option is a self-hosted WordPress website on WP Engine. Whether they create a domain or a subdomain to start their blog, they’ll need to choose a web domain hosting service after choosing their CMS.This is true for every blogger seeking to start their own blog on their own website.Register a Domain or Subdomain With a Website HostYour own blog domain will look like this: www.yourblog.com. The name between the two periods is up to you, as long as this domain name doesn’t yet exist on the internet.Want to create a subdomain for your blog? If you already own a cooking business at www.yourcompany.com, you might create a blog that looks like this: blog.yourcompany.com. In other words, your blog’s subdomain will live in its own section of yourcompany.com.Some CMSs offer subdomains as a free service, where your blog lives on the CMS, rather than your business’s website. For example, it might look like “yourblog.contentmanagementsystem.com.” However, in order to create a subdomain that belongs to a company website, you’ll need to register this subdomain with a website host.Most website hosting services charge very little to host an original domain — in fact, website costs can be as inexpensive as $3 per month. Here are five popular web hosting services to choose from:GoDaddyHostGatorDreamHostBluehostiPage3. Customize your blog’s theme.Once you have your blog domain set up, customize the appearance of your blog to reflect the theme of the content you plan on creating.Are you writing about sustainability and the environment? Green might be a color to keep in mind when designing the look and feel of your blog, as green is often associated with sustainability.If you already manage a website, and are writing your first blog post for that website, it’s important that your blog is consistent with this existing website, both in appearance and subject matter. Two things to include right away are:Logo. This can be your name or your business’s logo, either one helping to remind your readers who or what is publishing this content. How heavily you want to brand this blog, in relation to your main brand, is up to you.”About” page. You might already have an “About” blurb describing yourself or your business. Your blog’s “About” section is an extension of this higher-level statement. Think of it as your blog’s mission statement, which serves to support your company’s goals.4. Identify your first blog post’s topic.Before you even write anything, you need to pick a topic for your blog post. The topic can be pretty general to start with. For example, if you’re a plumber, you might start out thinking you want to write about leaky faucets.Then, as you do your research, you can expand the topic to discuss how to fix a leaky faucet based on the various causes of a faucet leak.You might not want to jump right into a “how-to” article for your first blog post, though, and that’s okay. Perhaps you’d like to write about modern types of faucet setups, or tell one particular success story you had rescuing a faucet before it flooded someone’s house.If a plumber’s first how-to article is about how to fix a leaky faucet, for example, here are four other types of sample blog post ideas a plumber might start with, based on the five free blog templates we’ve offered to you:List-based Post: 5 ways to fix a leaky faucetCurated Collection Post: 10 faucet and sink brands you should look into todaySlideShare Presentation: 5 types of faucets that should replace your old one (with pictures)News post: New study shows X% of people don’t replace their faucet on timeFind more examples of blog posts at the end of this step-by-step guide.If you’re having trouble coming up with topic ideas, check out this blog post from my colleague Ginny Soskey. In this post, Soskey walks through a helpful process for turning one idea into many. Similar to the “leaky faucet” examples above, she suggests that you “iterate off old topics to come up with unique and compelling new topics.” This can be done by:Changing the topic scopeAdjusting the time frameChoosing a new audienceTaking a positive/negative approachIntroducing a new format5. Come up with a working title.Then you might come up with a few different working titles — in other words, iterations or different ways of approaching that topic to help you focus your writing. For example, you might decide to narrow your topic to “Tools for Fixing Leaky Faucets” or “Common Causes of Leaky Faucets.” A working title is specific and will guide your post so you can start writing.Let’s take a real post as an example: “How to Choose a Solid Topic for Your Next Blog Post.” Appropriate, right? The topic, in this case, was probably simply “blogging.” Then the working title may have been something like, “The Process for Selecting a Blog Post Topic.” And the final title ended up being “How to Choose a Solid Topic for Your Next Blog Post.”See that evolution from topic, to working title, to final title? Even though the working title may not end up being the final title (more on that in a moment), it still provides enough information so you can focus your blog post on something more specific than a generic, overwhelming topic.6. Write an intro (and make it captivating).We’ve written more specifically about writing captivating introductions in the post, “How to Write an Introduction,” but let’s review, shall we?First, grab the reader’s attention. If you lose the reader in the first few paragraphs — or even sentences — of the introduction, they will stop reading even before they’ve given your post a fair shake. You can do this in a number of ways: tell a story or a joke, be empathetic, or grip the reader with an interesting fact or statistic.Then describe the purpose of the post and explain how it will address a problem the reader may be having. This will give the reader a reason to keep reading and give them a connection to how it will help them improve their work/lives. Here’s an example of a post that we think does a good job of attracting a reader’s attention right away:7. Organize your content in an outline.Sometimes, blog posts can have an overwhelming amount of information — for the reader and the writer. The trick is to organize the info so readers are not intimidated by the length or amount of content. The organization can take multiple forms — sections, lists, tips, whatever’s most appropriate. But it must be organized!Let’s take a look at the post, “How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy.” There is a lot of content in this post, so we broke it into a few different sections using the following headers: How to Setup Your Snapchat Account, Snaps vs. Stories: What’s the Difference?, and How to Use Snapchat for Business. These sections are then separated into sub-sections that to go into more detail and also make the content easier to read.To complete this step, all you really need to do is outline your post. That way, before you start writing, you know which points you want to cover, and the best order in which to do it. To make things even easier, you can also download and use our free blog post templates, which are pre-organized for five of the most common blog post types. Just fill in the blanks!8. Write your blog post!The next step — but not the last — is actually writing the content. We couldn’t forget about that, of course.Now that you have your outline/template, you’re ready to fill in the blanks. Use your outline as a guide and be sure to expand on all of your points as needed. Write about what you already know, and if necessary, do additional research to gather more information, examples, and data to back up your points, providing proper attribution when incorporating external sources. Need help finding accurate and compelling data to use in your post? Check out this roundup of sources — from Pew Research to Google Trends.If you find you’re having trouble stringing sentences together, you’re not alone. Finding your “flow” can be really challenging for a lot of folks. Luckily, there are a ton of tools you can lean on to help you improve your writing. Here are a few to get you started:Power Thesaurus: Stuck on a word? Power Thesaurus is a crowdsourced tool that provides users with a ton of alternative word choices from a community of writers.ZenPen: If you’re having trouble staying focused, check out this distraction-free writing tool. ZenPen creates a minimalist “writing zone” that’s designed to help you get words down without having to fuss with formatting right away.Cliché Finder: Feeling like your writing might be coming off a little cheesy? Identify instances where you can be more specific using this handy cliché tool.For a complete list of tools for improving your writing skills, check out this post. And if you’re looking for more direction, the following resources are chock-full of valuable writing advice:The Marketer’s Pocket Guide to Writing Well [Free Ebook]How to Write Compelling Copy: 7 Tips for Writing Content That ConvertsHow to Write With Clarity: 9 Tips for Simplifying Your MessageThe Kurt Vonnegut Guide to Great Copywriting: 8 Rules That Apply to AnyoneYour Blog Posts Are Boring: 9 Tips for Making Your Writing More InterestingThe Beginner’s Guide to Starting a Successful Blog in 20199. Edit/proofread your post, and fix your formatting.You’re not quite done yet, but you’re close! The editing process is an important part of blogging — don’t overlook it. Ask a grammar-conscious co-worker to copy, edit, and proofread your post, and consider enlisting the help of The Ultimate Editing Checklist (or try using a free grammar checker, like the one developed by Grammarly). And if you’re looking to brush up on your own self-editing skills, turn to these helpful posts for some tips and tricks to get you started:Confessions of a HubSpot Editor: 11 Editing Tips From the TrenchesHow to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process10 Simple Edits That’ll Instantly Improve Any Piece of WritingWhen you’re ready to check your formatting, keep the following advice in mind …Featured ImageMake sure you choose a visually appealing and relevant image for your post. As social networks treat content with images more prominently, visuals are now more responsible than ever for the success of your blog content in social media. In fact, it’s been shown that content with relevant images receives 94% more views than content without relevant images.For help selecting an image for your post, read “How to Select the Perfect Image for Your Next Blog Post” — and pay close attention to the section about copyright law.Visual AppearanceNo one likes an ugly blog post. And it’s not just pictures that make a post visually appealing — it’s the formatting and organization of the post, too.In a properly formatted and visually appealing blog post, you’ll notice that header and sub-headers are used to break up large blocks of text — and those headers are styled consistently. Here’s an example of what that looks like:Also, screenshots should always have a similar, defined border (see screenshot above for example) so they don’t appear as if they’re floating in space. And that style should stay consistent from post to post.Maintaining this consistency makes your content (and your brand) look more professional, and makes it easier on the eyes.Topics/TagsTags are specific, public-facing keywords that describe a post. They also allow readers to browse for more content in the same category on your blog. Refrain from adding a laundry list of tags to each post. Instead, put some thought into a tagging strategy. Think of tags as “topics” or “categories,” and choose 10-20 tags that represent all the main topics you want to cover on your blog. Then stick to those.10. Insert a call-to-action (CTA) at the end.At the end of every blog post, you should have a CTA that indicates what you want the reader to do next — subscribe to your blog, download an ebook, register for a webinar or event, read a related article, etc. Typically, you think about the CTA being beneficial for the marketer. Your visitors read your blog post, they click on the CTA, and eventually you generate a lead. But the CTA is also a valuable resource for the person reading your content — use your CTAs to offer more content similar to the subject of the post they just finished reading.In the blog post, “What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration,” for instance, readers are given actionable ideas for creating valuable Instagram content. At the end of the post is a CTA referring readers to download a comprehensive guide on how to use Instagram for business:See how that’s a win-win for everyone? Readers who want to learn more have the opportunity to do so, and the business receives a lead they can nurture … who may even become a customer! Learn more about how to choose the right CTA for every blog post in this article. And check out this collection of clever CTAs to inspire your own efforts.11. Optimize for on-page SEO.After you finish writing, go back and optimize your post for search.Don’t obsess over how many keywords to include. If there are opportunities to incorporate keywords you’re targeting, and it won’t impact reader experience, do it. If you can make your URL shorter and more keyword-friendly, go for it. But don’t cram keywords or shoot for some arbitrary keyword density — Google’s smarter than that!Here’s a little reminder of what you can and should look for:Meta DescriptionMeta descriptions are the descriptions below the post’s page title on Google’s search results pages. They provide searchers with a short summary of the post before clicking into it. They are ideally between 150-160 characters and start with a verb, such as “Learn,” “Read,” or “Discover.” While meta descriptions no longer factor into Google’s keyword ranking algorithm, they do give searchers a snapshot of what they will get by reading the post and can help improve your clickthrough rate from search.Page Title and HeadersMost blogging software uses your post title as your page title, which is the most important on-page SEO element at your disposal. But if you’ve followed our formula so far, you should already have a working title that will naturally include keywords/phrases your target audience is interested in. Don’t over-complicate your title by trying to fit keywords where they don’t naturally belong. That said, if there are clear opportunities to add keywords you’re targeting to your post title and headers, feel free to take them. Also, try to keep your headlines short — ideally, under 65 characters — so they don’t get truncated in search engine results.Anchor TextAnchor text is the word or words that link to another page — either on your website or on another website. Carefully select which keywords you want to link to other pages on your site, because search engines take that into consideration when ranking your page for certain keywords.It’s also important to consider which pages you link to. Consider linking to pages that you want to rank well for that keyword. You could end up getting it to rank on Google’s first page of results instead of its second page, and that ain’t small potatoes.Mobile OptimizationWith mobile devices now accounting for nearly 2 out of every 3 minutes spent online, having a website that is responsive or designed for mobile has become more and more critical. In addition to making sure your website’s visitors (including your blog’s visitors) have the best experience possible, optimizing for mobile will score your website some SEO points.Back in 2015, Google made a change to its algorithm that now penalizes sites that aren’t mobile optimized. This month (May 2016), Google rolled out their second version of the mobile-friendly algorithm update — creating a sense of urgency for the folks that have yet to update their websites. To make sure your site is getting the maximum SEO benefit possible, check out this free guide: How to Make a Mobile-Friendly Website: SEO Tips for a Post-“Mobilegeddon” World.12. Pick a catchy title.Last but not least, it’s time to spruce up that working title of yours. Luckily, we have a simple formula for writing catchy titles that will grab the attention of your reader. Here’s what to consider:Start with your working title.As you start to edit your title, keep in mind that it’s important to keep the title accurate and clear.Then, work on making your title sexy — whether it’s through strong language, alliteration, or another literary tactic.If you can, optimize for SEO by sneaking some keywords in there (only if it’s natural, though!).Finally, see if you can shorten it at all. No one likes a long, overwhelming title — and remember, Google prefers 65 characters or fewer before it truncates it on its search engine results pages.If you’ve mastered the steps above, learn about some way to take your blog posts to the next level in this post. Want some real examples of blog posts? See what your first blog post can look like, below, based on the topic you choose and the audience you’re targeting.Blog Post ExamplesList-Based PostThought Leadership PostCurated Collection PostSlideshare PresentationNewsjacking PostInfographic PostHow-to Post Topics:center_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Hi 👋 What’s your name?First NameLast NameHi null, what’s your email address?Email AddressAnd your phone number?Phone NumberWhat is your company’s name and website?CompanyWebsiteHow many employees work there?1Does your company provide any of the following services?Web DesignOnline MarketingSEO/SEMAdvertising Agency ServicesYesNoGet Your Free Templates 1. List-Based PostExample: 10 Fresh Ways to Get Better Results From Your Blog PostsList-based posts are sometimes called “listicles,” a mix of the words “list” and “article.” These are articles that deliver information in the form of a list. A listicle uses subheaders to break down the blog post into individual pieces, helping readers skim and digest your content more easily. According to ClearVoice, listicles are among the most shared types of content on social media across 14 industries.As you can see in the example from our blog, above, listicles can offer various tips and methods for solving a problem.2. Thought Leadership PostExample: What I Wish I Had Known Before Writing My First BookThought leadership blog posts allow you to indulge in your expertise on a particular subject matter and share firsthand knowledge with your readers. These pieces — which can be written in the first person, like the post by Joanna Penn, shown above — help you build trust with your audience so people take your blog seriously as you continue to write for it.3. Curated Collection PostExample: 8 Examples of Evolution in ActionCurated collections are a special type of listicle blog post (the first blog post example, described above). But rather than sharing tips or methods of doing something, this type of blog post shares a list of real examples that all have something in common, in order to prove a larger point. In the example post above, Listverse shares eight real examples of evolution in action among eight different animals — starting with the peppered moth.4. Slideshare PresentationExample: The HubSpot Culture CodeSlideshare is a presentation tool owned by the social network, LinkedIn, that helps publishers package a lot of information into easily shareable slides. Think of it like a PowerPoint, but for the web. With this in mind, Slideshare blog posts help you promote your Slideshare so that it can generate a steady stream of visitors.Unlike blogs, Slideshare decks don’t often rank well on search engines, so they need a platform for getting their message out there to the people who are looking for it. By embedding and summarizing your Slideshare on a blog post, you can share a great deal of information and give it a chance to rank on Google at the same time.Need some Slideshare ideas? In the example above, we turned our company’s “Culture Code” into a Slideshare presentation that anyone can look through and take lessons from, and promoted it through a blog post.5. Newsjacking PostExample: Ivy Goes Mobile With New App for Designers”Newsjacking” is a nickname for “hijacking” your blog to break important news related to your industry. Therefore, the newsjack post is a type of article whose sole purpose is to garner consumers’ attention and, while offering them timeless professional advice, also prove your blog to be a trusted resource for learning about the big things that happen in your industry.The newsjack example above was published by Houzz, a home decor merchant and interior design resource, about a new mobile app that launched just for interior designers. Houzz didn’t launch the app, but the news of its launching is no less important to Houzz’s audience.6. Infographic PostExample: The Key Benefits of Studying Online [Infographic]The infographic post serves a similar purpose as the Slideshare post — the fourth example, explained above — in that it conveys information for which plain blog copy might not be the best format. For example, when you’re looking to share a lot of statistical information (without boring or confusing your readers), building this data into a well-designed, even fun-looking infographic can help keep your readers engaged with your content. It also helps readers remember the information long after they leave your website.7. How-to PostExample: How to Write a Blog Post: A Step-by-Step GuideFor our last example, you need not look any further than the blog post you’re reading right now! How-to guides like this one help solve a problem for your readers. They’re like a cookbook for your industry, walking your audience through a project step by step to improve their literacy on the subject. The more posts like this you create, the more equipped your readers will be to work with you and invest in the services you offer.Ready to blog? Don’t forget to download your six free blog post templates right here. Free Blog Post Templates Originally published May 6, 2019 7:30:00 PM, updated October 25 2019last_img read more

The Business Case for Social Selling [Infographic]

first_imgThis post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.If you haven’t started incorporating social media into your sales process, you’re not alone. According to a survey from PeopleLinx, only 31% of sellers currently use social to sell.But a quick look at the data backing social selling indicates that the trend will only get stronger in the years to come. For instance, 79% of salespeople who actively engage on social media outperform their peers, and over half of buyers consult social channels as part of their research processes — up from 19% in 2012.While there’s no shame in not being a social seller today, salespeople who refuse to join the party will get left behind in the near future. Need some convincing? Check out the data in the following infographic from Sales For Life. Better to join the ranks of social sellers late than never.484Save 484Save Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Apr 4, 2015 8:00:00 AM, updated February 01 2017center_img Social Selling Topics:last_img read more

What Hollywood and Cats Can Teach You About Creating Marketing Personas

first_imgScreenwriterMarketer Deliver a moral to the storyBenefit statements Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Create an obstacle to overcome Suggest a problem to solve Offer a reflection characterOffer customer testimonials So, it turns out that Hollywood screenwriters have quite a lot in common with professional marketers.First of all, there are thousands (if not millions) of both of them, all trying to make a living through forging a connection with an audience. Both the screenwriter and marketers’ job is to connect with a particular audience in order to increase sales, whether it’s box office tickets or machine parts, their jobs are very similar.Most recognize the need to emotionally connect with their audience and most recognize the importance of key ingredients to their job including the need to: Be Human, Be Vulnerable and Be HonestThe temptation to showcase your products and services as the best thing since sliced bread can be overwhelming. Naturally, as a storyteller charged with adding value to your business, it’s natural to live in the world that talks about the benefits of what you’re selling and why it’s so amazing.Something that virtually nobody does is write about a situation that went wrong. Why would you ever reveal your flaws or failures? How would that help you sell more product?When we fail, we chalk it up to experience, we learn and we move on. If you can talk about those epic failures honestly, you can also demonstrate how you’ve become better and more valuable because of those experiences.When is the last time you saw a case study page on a website listing a long line of epic failures? You’ll certainly stand out from the crowd, endear yourself to your audience and probably become more credible to them than by talking about a string of victories.When you’re honest about your shortcomings it inspires two reactions in the people you’re talking to. You come across as caring (and you are, right?) because your end customers’ experience with your brand matters to you. Being honest about your flaws shows that you don’t want them to be disappointed.Secondly, people start to trust you. If you’ve nothing to hide then people have no reason to be suspicious of you. If you’re not wheeling out the smoke and mirrors to try and blindside your customer base then you instantly become more likable. The old adage that people buy from people they trust has never been truer when it comes to laying it all out in the open.Dove took the bull by the horns when it comes to making themselves vulnerable as a brand. Exposing the beauty industry’s obsession with using a very limited selection of women in their advertising and marketing, Dove redressed the balance by using a wider selection of female models to sell their products. This move took guts because they implicated themselves as colluding in a long-criticized advertising standard while also taking clear and transparent steps to move beyond it. And now? They have a digital community of millions of loyal and inspired customers all over the world. Sometimes vulnerability can be very worth it!The Bottom LineSo, ‘Save the Cat’ or ‘Save your Marketing’? You’ll have to decide that one but I know it gave me plenty of food for thought during the research phase of writing Getting Goosebumps. It turns out marketers have a lot more in common with other professional storytellers than you might initially presume.I’ve read the tricks and techniques of stand-up comedians, political leaders and even professional pick up artists during the writing of the book. It turns out that, as a profession, marketing has a lot to learn from all corners of the storytelling world. Yep, even pick up artists…If you have come across any other examples of professions that us marketers can learn from to make us better storytellers, I would love to hear about it.And finally, I’d also love to know what you think of our finished book, Getting Goosebumps. It includes more insights into how marketers can connect emotionally with an audience with tons of great examples from different industries about how to craft a compelling story.Start to really understand your audience and figure out exactly who they are by downloading our free guide to persona and empathy mapping. You’ll win their hearts and minds once you start crafting great content just for them!center_img Buyer Personas Originally published Jun 17, 2015 4:00:00 PM, updated February 01 2017 Both are storytellers. Unfortunately most of them, despite being decent storytellers, are failing to make that emotional connection sufficiently to make a difference and this is of particular interest to me.The mechanics of a good story have been studied and well documented in both worlds, yet still there is a wealth of stories that just don’t cut the mustard.Now I love movies, I love writing about marketing and I’m sometimes also guilty of procrastinating over one to talk about the other. One particular afternoon I was having lunch with a friend during a break from researching my book, Getting Goosebumps. Whilst chatting about what I should have been doing at the time, my good friend, Glynn was listening to me draw parallels between movies and marketing and started to get quite excited. At first, I thought his excitement was due to such a profound parallel I was drawing, however it turned out to be something else. Randomly, Glynn had just read a brilliant book about Hollywood screenwriting. He read this book in less than 48 hours, couldn’t put it down, and the same was about to happen to me. Amazon Prime served me well and in less than a day I was part man, part book for 48 hours too.The mechanics of good marketing storytelling seem to be a little more basic than the twists and turns, sub-plots and character development you can find in Hollywood. However, I was convinced the two worlds had more to offer each other and this book was about to let me in on the secret that Hollywood had kept from marketers for far too long.Hollywood screenwriters have been ‘saving cats’ for years – this was the one thing I’d been looking for… Let me explain.The late Blake Snyder, author of ‘Save the Cat’, sums up the reason for some movies being a hit and others being a complete flop, regardless of budget, lead actors, special effects and every other whistle and bell that Hollywood has to offer.If you don’t like the hero, you don’t like the movie.Snyder explains that in the first 10% of all successful Hollywood movies, something happens, something is said or the hero does something to provide a very good reason for the audience to like them. He calls this, the ‘Save the Cat’ moment.Now, this doesn’t mean all heroes need to physically save a cat from a tree (although that would probably work). But they do need to do something that operates along the same principle.Even if the hero is the meanest, most evil genius on the planet, if they do something to endear themselves to the audience in the first 10% of the movie, the audience can settle down, content that they like the hero and the story can continue to unfold.A Modern ExampleDisney writers are old masters at this concept. When they first wrote Aladdin, they faced a problem. Aladdin was originally a thief; he stole things from people for his own benefit and he wasn’t such a likable guy. After several re-writes of the screenplay, the opening sequence now included Aladdin stealing some food, only to give it to a couple of street urchins that were in greater need than him.Just to make sure the likeability factor was as high as possible, the two street urchins immediately found themselves in danger, about to be whipped by a rich suitor for the princess. Who steps in to catch the whip and get the children out of harm’s way? Why it’s our hero, Aladdin, of course!Aladdin is now safe to continue with the main plot with the full backing of the audience. We like him, we want him to win and it’s all due to the addition of the ‘Save the Cat’ scene.I could write about these examples all day. Top Gun – Maverick flew back to guide Cougar home after he freaked out at nearly being killed by enemy Migs, despite being low on fuel. Heist – Gene Hackman leaves his mask off during a robbery in order to distract an innocent woman in the bank, despite being caught on the security cameras. You get the idea now, right? OK, so now you’re in on the secret mechanism used by great Hollywood screenwriters, what do you do with this information, apart from shout, ‘Save the Cat’ every time you see the scene in a film! (It’s a great game to play but only if everyone is in on it – don’t do this in movie theaters without being prepared to be thrown out!).How can us marketers use this technique within our story telling to encourage your audience to like your brand right from the start?Set the Scene and Provide ContextTake a sufficient amount of time to set up a scenario before jumping straight into the features and benefits of your product or service. Your audience needs to understand the relevance of your story and its apparent value to someone else before you can talk about yourself.It’s really important for brands to pay attention to context when storytelling. You could be creating amazing content every day but if you’re putting it in front of the wrong people it’s meaningless. In today’s saturated marketplace, personalized, relevant and contextually appropriate marketing is how you get your audience to love you from the off!Be FunnyConsider using humor in some way to explain a situation or to break the ice with your audience. humor is a great way to draw your audience in to a story before they’ve decided whether to buy into the whole shooting match just yet.Humor is such an important and fundamental aspect to the human personality. It’s a direct and authentic way into a potential customer’s emotional decision making. Most buying decisions are emotional ones, so if you can provoke some humor then you’re well on your way to engaging with your audience and they’re more likely to remember you that way.In Hollywood, writers sometimes use humor as the single redeeming feature of an otherwise unlikable character to make the audience laugh and find something to like about the character. We’ve all met grumpy angry characters before – the world is full of people that just aren’t very nice. But, if they have a sharp wit and they can make you laugh, their jokes save the day every time.Danny DeVito has played many a leading role whereby he’s a horrible, angry man. In ‘Twins’, we’re introduced to him sleeping with someone else’s wife, he double crosses Arnie and steals from him multiple times. But, he’s got this amazing angry wit that’s just so likable. The second the audience sees this side to him that, believe it or not, is his ‘Save the Cat’ moment!A brilliant example of a brand that wasn’t afraid to inject some humor into their marketing is television channel TNT. They set up a big red button on a podium in the middle of a quiet, unremarkable square in Belgium. Above it hung a sign, in the shape of a giant arrow, saying “Push to add drama.”People being people, it wasn’t long before a curious passer-by took the plunge and pressed the mysterious button. What follows is a sequence of increasingly weird events, a fight between a paramedic and a cyclist,  a football team carrying a man on a stretcher,  a woman in shocking red underwear riding a motorbike, all topped off with a banner that falls from a nearby building, proudly proclaiming “Your Daily Dose of Drama : TNT”Why does it work? Well, who could possibly forget something so out of the ordinary, ratcheting up the tension on an unsuspecting public? When the marketing message is revealed it is filled with knowingness and a natural sense of humor that you’ll struggle to forget the scenes you’ve just seen. As marketers, if you can be fun and memorable, that’s half of your battle won! Define a heroDefine a brand Provide a goal to strive for Provide a goal to strive for   Be Brilliant at SomethingWe all admire an outstanding talent or ability. It can be as simple as Marty demonstrating how good he is at skate boarding at the start of ‘Back to the Future’ or Mitch McDeere, clearly being the outstanding, superior A-grade law student that everyone wants to hire at the start of ‘The Firm’.You don’t have to be lovable to be liked if you’re a genius. However, this one comes with a health warning. If straight out of the blocks you lead with, ‘look at me I’m amazing’ it can be very difficult to recover and the audience can be turned off quickly.I recommend demonstrating your genius carefully by using your customer as the hero, or even portray the genius of your customer for using you as the solution to their problem. Nobody likes a smart-ass so be careful how you showcase your brilliance.Mitch was also waiting tables to pay for college. Marty was cool, but also a flake who was caught being late for school which gave us insight into the endearing character flaws and traits we could also identify with.One of my all-time favorite examples of a brilliant brand being…well, brilliant while simultaneously making their customers the hero of their story, is WestJet Airlines’ 2013 Christmas marketing campaign. This is an example we look really deeply into in Getting Goosebumps.WestJet asked their passengers what they wanted for Christmas before they boarded a busy, holiday time flight using an interactive Santa on a TV screen. A nice touch? Sure! But that’s not where it ended.In the time it took the flight to get from Toronto to Hamilton, WestJet had bought every passenger’s Christmas wish, which were left gift-wrapped and waiting for them on the luggage belt. You don’t really have to look any further to find a brand that knows exactly how to make their marketing all about their customers, while managing to make themselves look pretty brilliant in the process.As viewers we’re left in no doubt that this is a business that cares. last_img read more

The Step-by-Step Guide to SlideShare Marketing [Free Ebook]

first_img Topics: Originally published Jul 27, 2015 6:00:00 AM, updated February 01 2017 While many marketers are drawn to the visual nature of SlideShare (it is a popular platform for sharing visual content, after all), it’s important to remember that SlideShare marketing is both an art and a science.The art side of the equation, no doubt, is obvious: Creating a SlideShare presentation requires that you craft a compelling story, and then bring that story to life through the careful selection and arrangement of typefaces, colors, illustrations, photographs, and other elements.But then there’s the science side: Using SlideShare’s lead capture and analytics tools to enhance and analyze your presentations, so that you’re always learning and improving.In our new guide, The Step-by-Step Guide to SlideShare Marketing, you’ll find actionable instructions and advice, both for the “art stuff” (like using contrast to create visual separation between different elements) and the “science stuff” (like setting up lead capture forms and interpreting performance metrics).Not convinced that SlideShare is worth your time? Here’s the scoop: SlideShare in one of the top 100 most-visited sites in the world. And with more than 70 million users, it is a vast network that you can tap into and leverage for both lead generation and brand awareness.Whether you’re trying to get your first SlideShare marketing campaign off the ground, or you’re looking to redefine your existing SlideShare strategy, The Step-by-Step Guide to SlideShare Marketing can help.Have any SlideShare marketing tips or tricks you’d like to share? Leave a comment below! Presentations Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

5 Blogs With Comments You’ll Actually Want to Read

first_imgCopyblogger rocked the blogging world when they stopped facilitating comments on their blog and instead encouraged people to take the comments to social or to their own blogs. Thing is, this “we know what’s good for you” approach failed to take into account what their readers want – which is, to comment when they want, where they want.Lucky for us, there are still a multitude of great marketing blogs that welcome our comments. If you’re looking for a blog where the comments are as good as the articles, you’ve come to the right place.1) Grow – Mark SchaeferMany marketers (including me) love him for his forward thinking, his approachability, his no-nonsense advice, and his entertaining podcast with cohost and voiceover genius Tom Webster. Have you heard about the concept of “Content Shock”? You know that because of Mark’s post Content Shock: Why content marketing is not a sustainable strategy published in the beginning of 2014.That one blog post has 392 comments on it. Not painful, “great post” comments either. Mark’s ideas ignite debate, foster creativity and provide a fantastic exchange of ideas that are as valuable as the posts themselves. And even on an article with nearly four hundred comments, he replies to nearly every one of them. Having written for his blog before, I also know he asks contributing writers to respond as well.Check it out if: you want to be on the leading edge of marketing trends and get the inside scoop on how industry experts are reacting to and implementing them.2) Web Search SocialRalph and Carol Lynn Rivera have created something of a cult following for their podcast. The show notes are the place to continue the conversation you’ve been having with them in your head as you listen.One of the draws for the comments section is that Melanie Kissell nearly always writes a poem for each episode. Clever and fun, these really add to the program.Not ones to shy away from controversy, Ralph and Carol Lynn have taken on some common marketing practices and even specific tools on their show. This episode with the founder of Snip.ly lead to some interesting back and forth, including one comment which likens anyone wishing to protect their intellectual property to a whiny two-year old. The intelligent responses from hosts and guests and continuing dialogue never fail to get the creative juices flowing.Check it out if: you enjoy marketing smarts with a hefty dose of witty banter.3) Neil PatelNeil loves data. He’s a tester, an analyst, and he shares generously, including printscreens from his Google analytics and tons of numbers to back up his findings. He often presents his “how-tos” in a step-by-step format, which is especially helpful on his typically very long posts.What is great about some of the commenters here (and you do have to wade through quite a few “you are the best!” comments) is that they ask really personal questions that some of us might not feel comfortable asking. “How did you create that opt-in?” “How do you find time to write so much?” And Neil answers all questions graciously. Seriously, this guy is on top of it and is a real gentleman. You’ll also notice that commenters add in their own A/B results, link to other related articles, etc. So, you’re really getting double the content!Check it out: if you want to get the inside scoop on Neil’s considerable marketing success and a well-rounded look at what’s working for many companies.4) Seriously Social Iag.me with Ian Anderson GrayIan’s blog is the go-to blog for real tech and marketing geeks – and I mean that lovingly! He enjoys writing about tools and programs for marketers in a way that I quite appreciate. He’ll share his findings, pros, cons, setup instructions, etc. Seriously useful.The comments section often attracts the founders or representatives of the companies creating the tools he reviews, meaning commenters can get their own questions answered from Ian AND from the companies themselves. In Ian’s more technical posts, you will notice he addresses each commenter, helping to debug where necessary, even years after the post goes live.Ian said about his “7 Reasons NOT to use Hootsuite” article “It’s turned into a mini community (which I always strive to make my articles into). It’s been a place for people to ask questions, ask advice, share frustrations and give feedback.” Indeed it has – with nearly 500 comments and counting.Check it out if: you enjoy an objective look at tools and programs and want to engage with company representatives.5) Adrienne SmithAdrienne claims her business is about “Showing Bloggers How to Grow a Blog One Relationship at a Time.” She delivers.As with all good comment sections, Adrienne’s loyal readers add in great tools and success stories that add to the already useful content Adrienne supplies. But what really stands out is the way the commenters all seem to know and support each other, with Adrienne facilitating. This is not done in a way that makes new readers feel they are late to the party (I just started commenting today), rather it leaves one feeling as if they’ve stumbled upon a very safe place to ask questions and express concerns.Check it out if: you are looking for a supportive community as you grow your business.Blog commenting is a great way to get to know people, to get your questions answered, and to express your opinions. Which blogs do you follow for the comments? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Sep 16, 2015 1:00:00 PM, updated February 01 2017 Topics: Blogginglast_img read more

Setting Your Publishing App Up For Success

first_imgSo you’ve just invested time, money, and a lot of faith in a new publishing app. If all goes as planned, it’ll increase content consumption, give you a new channel for advertisers, and build loyalty among your readers. But what about getting people to use it in the first place? Just because you build it, doesn’t mean they will come.With 1.2 million apps in the iTunes Store, getting eyeballs and driving adoption rates to your own app can feel just as hard as building the app itself. Sending out one launch email to your database won’t be enough. So how can you drive adoption rates as well as increase engagement levels of the users who’ve already downloaded your app?Increasing Publishing App AdoptionThe first step is to convince people that your app is worth downloading in the first place. To help your app stand out from the rest, start by…Making the benefits clear: In order for anyone to want to download any app, they need to understand what’s in it for them. Why shouldn’t someone just visit your site for content? Make the benefits, relevance, and value-add abundantly clear to your readers by clearly listing the extra functionality or features that your app provides. Will they be getting exclusive content on the app? Will articles be served to them based on their preferences? Can they enjoy content offline? Or without ads? All of these should be talking points you incorporate in the app store, on your website, and in email communication. Using smart content: Fish where the fish are. Use smart content to your advantage to highlight app download calls-to-action to anyone visiting your website via a mobile device. This catches people in the very behavior—reading on their mobile—that warrants the use of your new app. The same techniques can be used for email. Consider smart content that allows you to add a special PS to any email read on a smartphone or tablet. Getting social: Analyze your company’s performance on each social channel you use to determine where users are most engaged. From there, ramp up on organic content promoting your app, or consider running app-install ads to extend your reach. Focus targeting on users who are on mobile, already follow or like your account, and have interests relevant to your publication. For more on what to consider before launching an app-install campaign, check out this post. Using segmentation: If a certain set of on-site actions indicate download intent, use those to your advantage and create audience segments and workflow lists based on those criteria. Then set up CTAs “retargeting” those groups.Increasing Engagement with Publishing AppsHow many times have you downloaded an app, only to stick in a folder and forget about it several days later? Don’t let your app be forgotten. Instead…Keep content fresh: For readers to use an app on a regular basis, they need to feel like they’re getting new, updated content each time they log in. Put an editorial calendar in place, and give your development team deadlines to ensure regular, consistent content gets shared. Use analytics to understand users’ average time between repeat visits, and use that to inform your calendar.Don’t stop promoting: Don’t stop promotion efforts right after you launch your app. Continue app promotion on your website, social accounts, and in email, highlighting any updates, upgrades, or new content. Fatigued users can be re-invigorated by the promise of something new.  Use workflows: Use app data and user behavior to create re-engagement workflows with email. For example, you could send users who have download your app an automatic feedback survey after one week, or have a set of social ads displayed to readers who haven’t logged in after a certain amount of time.Answer FAQs: Give readers a tool to help them navigate your app more easily, and ensure they have something to reference to use the app to their fullest advantage. This can come in a variety of formats, from FAQs to in-app tutorials. You’ve worked hard to get users. Don’t let a poor in-app experience or unrealized features to be the reason people don’t come back.Pay attention to analytics: Regularly measure how readers are using your app. Which features do they engage with most? Which articles lead to reading other articles? What keeps users engaged the longest? Take these findings into account when you are planning to release new content or develop upgrades for your app.Increasing adoption rates and engagement with your app shouldn’t be an afterthought, but it also doesn’t need to be an overwhelming process. By using what you have in place and putting together a sound release strategy, you’ll increase your ability to attract and keep app users.  Originally published Oct 29, 2015 7:00:00 AM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Content Distributionlast_img read more

How to Write With Clarity: 9 Tips for Simplifying Your Message

first_img Originally published Nov 30, 2015 6:00:00 AM, updated August 01 2017 There’s something missing from a lot of content.It’s clarity.Clarity means making your content easy to understand. If people can’t understand what you’re trying to say, then your content is not useful, right?On the other hand, if you can produce sharp, clear, intelligent, and easy-to-understand content, it become much easier for people to see the value in it. They’ll want to keep reading. How do you make your writing crystal clear? I’ve explained nine unbeatable methods below to help you get started.Download Now: 6 Free Blog Post Templates9 Unbeatable Methods for Writing With Absolute Clarity1) Know what you want to say.Clarity goes beyond a few writing tweaks. It’s a whole new way of thinking. And it forces you to think about what you’re writing before you start spilling words onto the page.Before you write a word, you should know the following:Your subject. For example, this blog post is about clear writing. Your point. My point in this article is to explain how to write with clarity.Your outline. An outline is the basic structure of an article. My outline has 9 points.Seth Godin is a masterful writer. His articles are short because he knows exactly what he wants to say, then writes it. Check it out:The lesson to learn from Godin? The clearest content is content with intention.2) Know who you’re talking to.Knowing your audience is an important feature of good writing. The better you know your audience, the more clearly you can communicate to them.Let me improve on this idea. Think of your audience as a five-year-old child. To communicate with them effectively, write the way you would talk to a five-year-old. It won’t offend them or insult their intelligence. Instead, it will allow them to process your message easily.Obviously, when explaining advanced topics, you will need to use bigger words and advanced concepts. For this reason, you should know what topics and concepts your audience is familiar with, and discuss such topics. When you write, think to yourself, “How can I help the user understand this better?” Image Credit: SlidePlayerThe brief list above suggests simple ways to help any user understand your content. People want to understand. They want to know what you’re trying to say. The clearer you are, the easier it is for them.3) Define unfamiliar words.One simple technique to make your writing clear is to explain your terms.At the beginning of this article, I defined clarity. If I had just assumed you knew the definition, the article could have been confusing. Instead, I explained it.If you’re going to write an article that focuses on a particular subject or concept, then be sure to explain that subject or concept. That way, readers know exactly what you’re talking about.4) Create a sentence outline.What is a sentence outline? A sentence outline is an outline of your article using complete sentences. When your outline consists of phrases or single words, it’s not clear or helpful.Writing full sentences forces you to think through what you’re saying. Plus, full sentences help the user understand what each point is about.5) Write one-sentence paragraphs.One thing that I’ve tried in my writing, especially on my own blog, is creating one-sentence paragraphs. Here is an example from my article on webinars. Why do I do this?Because it makes content scannable.Most users don’t read every word. Instead, they skip entire words, sentences, and even sections. Single-sentence paragraphs cause the eye tostop …read …and understand.It’s a simple technique, and it increases clarity.6) Make your sentences short.Short sentences are easier to understand. If you try to pack a lot of words into a sentence, you lose clarity.Image Credit: Charlie HuttonWhat kinds of words tend to creep into sentences?Adverbs: actually, currently, really, literallyAdjectives: very, real, simpleOther filler words: perhaps, pretty, now, that, in order, just, maybe  The desktop version costs $9.99.Grammarly is an advanced proofreading software. When I started using it, I found plenty of places where I was using fluffy filler words.Grammarly has both a free version and a paid version with advanced features. For even more resources, check out this comprehensive list of tools for improving your writing skills.9) Be consistent.It’s good to be predictable. In fact, that’s why people come back to your site —  they know what to expect and how your content will speak to them. Consider McDonald’s as an example of consistency. Every time you go into McDonald’s, you know how the store will look, the menu options, how to order, and how the food will taste. People go back to McDonald’s because it’s predictable.Your website’s content is the same way. People want the same experience every time, so focus on delivering a steady and consistent style.Mastering ClarityClarity is a lost art in today’s content-saturated world. If you can write more clearly than most people, then your writing will stand out.Clear writing is powerful and compelling. It turns heads, changes minds, and encourages action. Although, keep in mind that clarity takes practice. If you don’t get it the first, second, or even tenth time, don’t worry. You will get it. What techniques do you use to write with clarity? Share them in the comments section below. These words just clutter your writing. The result? Your content loses meaning and clarity.7) Don’t use long words.Long words impact clarity. Why would you use words like these?PreantepenultimateThanatognomonic MisodoctakleidistTo impress people? To flaunt your knowledge? To most ordinary people, these words mean nothing.Drop big words from your writing, and your clarity skyrockets.8) Leverage writing tools.Over the years I’ve come across a couple tools that make it easier for me to write clearly: Hemingway Editor and Grammarly. The Hemingway App is designed to make your writing clear. Here are the benefits:The Hemingway Editor cuts the dead weight from your writing by highlighting wordy sentences in yellow and more egregious ones in red.Hemingway helps you write with power and clarity by highlighting adverbs, passive voice, and dull, complicated words. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Writing Skills Topics:last_img read more

The Marketer’s Guide to Facebook Live [Free Guide]

first_imgAt a conference in June, a Facebook VP said that in five years time the platform would be “all video.” That’s a bold statement, but it’s not unbelievable if you’ve scrolled through your News Feed lately.And one of the biggest drivers behind the growing prevalence of video is Facebook Live, which only was introduced in April of this year, but has since become a major distribution channel for both publishers and brands. Mashable has promised to stream 35 hours of live video per month, and The New York Times is streaming four live broadcasts every day, according to Advertising Age. These in-the-moment, authentic videos are capturing the attention of Facebook users, and it’s time to take advantage of the feature for your own brand. Going live on Facebook isn’t complicated — the platform has made it so anyone can stream with their mobile device and access to the internet. But there are a few best practices for live streaming, promoting your event, and driving engagement that will ensure your broadcast impresses your audience and drives new fans to your brand. Learn how to start broadcasting with our new online guide — The Guide to Facebook Live. In this guide, you’ll get:Tips on setting up your next live streamInspiration on the types of content to broadcastStrategies for driving viewers to your Live eventClick here to download your copy of The Guide to Facebook Live today. Facebook Marketing Originally published Oct 6, 2016 6:00:00 AM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

7 Best Mother’s Day Ads

first_img Don’t forget to share this post! 4) FlyBabies | JetBlue (2016)After watching this ad from Boston-based agency MullenLowe, maybe you’ll think twice before judging the mother with the screaming baby on your next flight.For Mother’s Day 2016, this JetBlue stunt offered passengers a 25% discount on their next round-trip flight every time a baby cried on the plan. With four babies on the plane, their odds of getting a completely free flight were pretty good. This ad ultimately achieves the unachievable: getting airline passengers to clap and cheer each time a baby cries. 7) Tattoo | American Greetings (2017)In this heartwarming spot for American Greetings, MullenLowe took inspiration from a friend of creative director Allison Rude. After her father died, the friend discovered a card from her father, and got a meaningful handwritten line tattooed on her wrist. In the ad, a daughter gets a similar inked tribute to her late mother.  Sometime in early May each year, search volume for “When is Mother’s Day” begins to reach a panicked spike.Consider this article your official reminder: Mother’s Day is this Sunday (May 14th), and we have a selection of hilarious and heartwarming ads about moms to get you in the spirit.From a lighthearted garden gathering with the royal family to a moving tribute to mothers of sick children, each of these campaigns celebrate those authentic moments that bond us with our moms.A word of caution to those of you currently in the office: you might want to get some tissues ready. Don’t say I didn’t warn you.7 Great Examples of Mother’s Day AdvertisingMoms Explain What Their Kids Do in Advertising | MRY (2015)British Roses for the Queen | The Body Shop (2016)SickKids vs. MomStrong | Sick Kids (2017)FlyBabies | JetBlue (2016)Swear Like a Mother | Kraft (2017)Texts From Mom | Samsung (2015)Tattoo | American Greetings (2017) 5) Swear Like a Mother | Kraft (2017)74% of moms admit they’ve accidentally sworn in front of their kids before. The other 26%? “Full of sh*t”, suggests Melissa Mohr, author of Holy Sh*t: A Brief History of Swearing.To champion Kraft’s message of giving yourself a much-deserved break once in a while, CP+B Boulder asked Mohr to share some of her tips for those not-so-perfect parenting situations. Because being a mom is tough, and it’s healthy to remind yourself you don’t have to be perfect. 3) SickKids vs. MomStrong | Sick Kids (2017)A somber follow-up to the SickKids vs. Undeniable ad released in 2016, this Mother’s Day spot from SickKids Hospital underscores the agony and strength of mothers with chronically ill children.If the anguish depicted seems real, that’s because it is — Cossette Toronto, the agency behind the ad, cast real mothers in the short video, gently revealing personal, often unseen moments of pain and resilience. 6) Texts From Mom | Samsung (2015)Long ago, your mom taught you how to do things like eat, roll over on your belly, and use the bathroom. Some things are just not as intuitive as think, so don’t be too hard on your mom for her lack of texting expertise.This R/GA-produced Mother’s Day spot takes a hilarious look at some of the texts you might get from your mom, and reminds you to give her a call this Sunday.center_img 1) Moms Explain What Their Kids Do in Advertising | MRY (2015)If you work in the digital marketing or advertising space, you’ve probably struggled at some point to concisely explain what your job entails to your family. To celebrate Mother’s Day 2015, the folks at digital agency MRY posed a seemingly simple question to their moms: What do you think I do for a living?The answers — delivered via web cam by the moms themselves — range from “Online Advertising Through the Computer for Any Kind of Internet Kind of Thing” to “Annoying Pop-Up Creator” — and more than one childhood art project is unearthed for some unsolicited praise.  Originally published May 8, 2017 5:00:00 AM, updated July 28 2017 Topics: Holiday Marketing 2) British Roses for the Queen | The Body Shop (2016)The Body Shop enlisted the help of London-based agency Mr. President to produce this candid, home video-style ad featuring a cast of (very convincing) royal family doppelgangers celebrating Mother’s Day in the royal garden.Allison Jackson, a BAFTA-award winning director best known for her lookalike photos of celebrities, was brought on to ensure the video looked authentic. last_img read more

The 8 Best Startup Logos From Shark Tank, and Why They Work

first_img7) TranquiloThe pitch: The Tranquilo Mat is a portable vibrating mat that soothes baby in the crib, stroller, or on the go! The mat helps baby transition from a mother’s womb to the world during the “fourth trimester” after birth.The logotype is an expressive and playful script that embodies the feel-good of the soothing mat. The friendly curves of the hand-scripted font and the light green color create an approachable and optimistic vibe. Slogans & Taglines If you’re a young startup just beginning to find your footing in the business world, having a quality, professional-looking logo can help you look great in front of potential investors and clearly establish what your brand stands for.Designing a logo that is simple enough to be absorbed and understood quickly, but still conveys the many meanings a brand might depend on is not an easy task. Generating creative logo ideas can be very time-consuming.On ABC’s Shark Tank, companies only have a few minutes to pitch their business to the panel of investors, which means their logo needs to say a lot about what kind of business they are.Download Now: Free Brand Building GuideI’ve examined 96 companies from Shark Tank, Season 8 (check the full list here) and selected the best Shark Tank logos, explaining in-depth why each logo works and which design elements make it great.The process of designing a logo requires an enormous amount of patience and an obsession with getting it right. So whether you’re a designer looking for some inspiration or an entrepreneur looking for logo design ideas for your business — you’re in the right place! Check out my analysis of the logos below to inspire your own design.8 Best Shark Tank LogosToymailEdnVibesLaidBrandRinseKitChirpsTranquiloBiemHow do you judge a logo? 2) Edn The pitch: Edn is a seed pod to grow your tiny garden indoor. Now anyone can master growing herbs, vegetables and flowers within the comfort of their home. The Small Garden’s soil-free technology takes care of your plants, so you don’t need to. The seed pods are dirt-free, so there’s no mess to clean up.The wordmark feels very light and clean. The line over the “e” adds some character to it and marks the accent. The turquoise color adds a sense of nature and an organic feel to this slim and elegant typography. I have judged all the Shark Tank logos by the following five criteria:Simplicity: Is the design simple and clean enough to be flexible and easily recognizable? Is it not too busy, distracting, or confusing?Memorability: Is it quickly recognizable? Is it clever? Will people only have to spend a second or two thinking about it to get it?Timelessness: Will it still be a great logo in 10, 20, or even 50 years?Versatility: Does it scale to different sizes without losing quality or clarity? Will it work across various media and within different contexts?Appropriateness: Does it resonate with the desired audience and industry of the business? 4) LaidBrandThe pitch:  LaidBrand is a pheromone-enriched hair care. Pheromones are naturally occurring chemicals in humans, and to put it simply without getting too technical, pheromones trigger responses. Whether you are trying to attract a mate or just exude that extra boost of confidence, pheromones play a huge part in achieving those desires.The new wordmark is quite elegant and striking and the characteristic cuts on both sides add some sexy touch to it. There’s a great harmony between the cuts and the middle “A” letters. Overall, a great logo that sets a strong tone and makes it feel like something completely different. Don’t forget to share this post! 5) RinseKit The pitch: RinseKit is the only portable shower to have the pressure of a garden hose without pumping or batteries. With up to 4 minutes of spray time, RinseKit’s 2 gallon system holds pressure for over a month.Overall, this is a very bold and dynamic logo. I like the underline that symbolizes a stream of water. Very confident, flat design with a special treatment that makes it look unique. It’s a complete conceptual and graphic solution. A good logo is distinctive, appropriate, practical, graphic, simple in form, and conveys an intended message. The most successful companies continue to say:Simpler is better.And these companies definitely made the right hiring decision, whether they hired an independent design or a design agency, their logos came out well executed.I’m going to judge these Shark Tank logos only in terms of their pure visual aesthetics without discussing the whole identity system, and how these logos work on the applications like websites, stationery design etc.Simple ≠ EasyRemember that the simplest ideas often require many hours of tweaking design concepts. Simplicity is something that is achieved by eliminating unnecessary elements — going from a visual clutter to a visual essence.Principles of a Good Logo  The 8 Best Startup Logos from Shark Tank Season 81) Toymail The pitch: Toymail is a toy with hidden components inside that allow you to send a message to your kids. With just a push of a button, kids can connect to Mom, Dad, grandparents, or friends at any time, from anywhere. Parents use the Toymail app to send messages. Approve your child’s trusted circle through the Toymail app. The logo is attractive for its unique toy-contour and a modern geometric typeface. The icon and the wordmark use a one-weight line which sets a unified style. The bright pink color is appropriate for a toy-company. 6) Chirps The pitch: Chirps are chips made of bugs — crickets. When we first started Chirps, many people told us to hide the fact that our foods have bugs and just talk about the nutritional benefits. That’s not us. We started Chirps because we want people to know that bugs are delicious, nutritious, and sustainable.It is a crisp and bold icon that has a great presence. Very impressive logo. The subtle modifications to the “i” letter turn it into a bug which perfectly embodies the main ingredient: bugs. Originally published Nov 6, 2017 6:00:00 AM, updated November 06 2017 8) BiemThe pitch:  Biem is the handheld device that transforms a stick of real butter to a spray in seconds, making cooking, home entertaining, and baking infinitely easier.I like the concept of the “i” being a spray bottle with the spray beam coming out of it, which captures perfectly what it is about in a simple way. The beam is neither too big nor too small to serve as a graphic trigger for something memorable.Feature image credit: ABC 3) Vibes The pitch: Vibes are designed to enhance your live music experience. They lower decibel levels of your environment without sacrificing sound clarity. You hear true natural sound the way it was intended: clear, clean, controlled.The minimalist execution is perfectly calibrated with a sturdy sans serif, just the right amount of airy letter-spacing. The icon adopts the silhouette of the earplugs and highlights the first letter in a distinctive & unique way. Topics:last_img read more

James Washington Earns Midseason All-American Honors from ESPN

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. ESPN released their midseason All-American Team earlier this week, and Oklahoma State star wideout James Washington has earned midseason honors. Washington is the only representative from the Big 12 conference on the list.Washington ranks ninth nationally in receiving yards per game, and ranks No. 2 nationally in that same category since week 3 after a slow start to the season.Through 6 games, he already has 36 receptions for 731 yards through the air and 6 touchdowns, averaging a gaudy 20.3 yards per catch nearly matching the 20.5 he finished with last season.Oklahoma State also placed two players on the midseason All-Big 12 list in senior safety Jordan Sterns, and junior defensive tackle Vincent Taylor.last_img read more

Are Liverpool any worse off for selling Coutinho?

first_imgPremier League Are Liverpool any worse off for selling Coutinho? Peter Staunton Click here to see more stories from this author Chief Correspondent Last updated 1 year ago 03:28 4/3/2018 FacebookTwitterRedditcopy Comments(3) Liverpool celebration Mane Firmino Can Getty Images Premier League Liverpool v Newcastle United Liverpool Newcastle United Opinion Klopp’s great gamble is paying off with the Reds reasonably assured of a top-four slot and a place in the Champions League quarter-finals Jurgen Klopp said pre-match that Liverpool were less predictable since Philippe Coutinho’s departure. That is not to sling mud at the Brazilian who departed for Barcelona in the January transfer window but more to reflect the fact that without one dominant playmaker opponents simply don’t know where the danger is going to come from.Klopp’s gamble in sanctioning Coutinho’s record transfer is paying off. Safely delivered through to the Champions League quarter finals – barring a cataclysmic collapse – and now second to only Manchester City in the Premier League, the manager can currently reflect on a pretty canny piece of business. All that and RB Leipzig dynamo Naby Keita to look forward to in the summer.It would be remiss to say Coutinho was holding Liverpool back or causing them a problem but there is better balance in the team since Klopp has been given the option to play with a more pragmatic midfield three. Article continues below Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp Without the schemer occupying a place in the team ahead of him, Alex Oxlade-Chamberlain is beginning to carve out a niche instead of the Reds having one attacker too many. His work in providing Mo Salah with the opening goal against Newcastle was excellent.Salah, now safely assured of his status as signing of the season, needs no second invitation in situations like that. He has now scored in 26 separate club games for Liverpool this season – an English and top-five European league record.While Klopp was commenting on the effect on the side since Coutinho’s exit, he mentioned the form of Roberto Firmino. He may never be a bonafide poacher like Sergio Aguero but that is not what Liverpool are looking for.He fits this set-up like a glove, whether it’s leading the line or dropping in to create the play. He gave Sadio Mane the opportunity to shoot at goal for Liverpool’s second, game-killing strike.Newcastle provided exactly what was expected on one of the coldest nights to see a game this season. Rafael Benitez had his team sit deep and resist. It worked until just before half-time and a side of such limited ambition is always going to struggle to get back into a game after falling behind.These types of games have had the habit of biting Klopp on the backside throughout his Liverpool reign. This time, though, there were no mistakes and Liverpool took care of business efficiently.That Mane goal was the 200th Premier League goal of Klopp’s Liverpool reign. They have come in 97 matches. Scoring has never been a problem, rather it’s been keeping them out at the other end.The signing of Virgil van Dijk should help in that regard and, while they lost a superstar in Coutinho, they appear to have gained a bit more balance. Subscribe to Goal’s Liverpool Correspondent Neil Jones’ weekly email bringing you the best Liverpool FC writing from around the weblast_img read more

Zidane: Kroos and Modric uncertain to face PSG

first_imgReal Madrid Zidane still unsure if Kroos and Modric will feature at PSG Ryan Benson 07:45 4/3/2018 FacebookTwitterRedditcopy Comments(0) kroos-cropped Getty Images Real Madrid Zinédine Zidane Real Madrid v Getafe PSG v Real Madrid PSG UEFA Champions League Primera División Real Madrid face Paris Saint-Germain in the Champions League on Tuesday and there is still uncertainty about Toni Kroos and Luka Modric. Zinedine Zidane is still unsure whether Toni Kroos or Luka Modric will be fit to feature in Real Madrid’s Champions League round-of-16 second leg at Paris Saint-Germain.Madrid cruised to a 3-1 win over Getafe at the Santiago Bernabeu on Saturday in preparation for their crunch European clash, but both Kroos and Modric were missing.Kroos, who impressed in Madrid’s 3-1 first-leg win over PSG, has been struggling due to a knee ligament sprain, while Modric has a hamstring problem. Article continues below Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp Madrid have just two more training sessions before they face PSG in Paris on Tuesday and Zidane still does not know whether they will be able to play.”They still have not trained with us,” Zidane told reporters on Saturday. “We’ll have to see on Sunday if they do [train].”I can’t tell you anything. Today has not changed anything from yesterday. We’ll see if they train with the ball [on Sunday].”I will never regret injuries. If they can’t be with us, other players will play. The only thing we have is to look at Tuesday and see who we are going to go with.”We have two days to see how Luka and Toni are. I’m not going to tell you what I’m going to do and what we have planned.”What I want is for all of us to travel. I hope everyone trains on Monday, but I don’t know.” goals. points. days to go until we face @PSG_English…#HalaMadrid pic.twitter.com/8Z2mwjpLGF— Real Madrid C.F. (@realmadriden) March 3, 2018Tuesday’s trip to the Parc des Princes will be Zidane’s first return to France as a coach.But he does not see any significance in that and is warning his players they will need to do the ugly parts of the game to progress to the quarter-finals.”It’s true that it’s going to be the first time for me,” he said. “Even if I go to France for the first time as a coach, I will prepare the game as usual.”We’re just going to think about the game. We know it’s going to be very complicated. We’ll have to get our hands dirty to win it.”last_img read more

SPORTS LEADERSHIP GRANT FOR WOMEN IN MEDIA SECURED

first_img In conjunction with the TFA Media Coordinator plan and coordinate a state affiliate media program to train, educate and up-skill affiliates on media generation and publication. Develop state and affiliate media networks and disseminate this amongst the affiliates Touch Football Australia has secured a grant from the Australian Sports Commission to assist with a Media Training Scholarship program in the latest round of Sports Leadership Grants for Women. The Media Training Scholarship program is an ideal opportunity to recognise the roles that women volunteers play in the sport and reward specific individuals with additional training and professional development in the sport.Touch Football Australia Member Services Coordinator, Nathan Hollman is excited by the scope the program will offer women who wish to persue level entry media training/marketing training.“Touch Footbll Australia is delighted to be able to provide this opportunity to women who aspire to become employed, or broaden their skill set in the media/marketing area. The sport will benefit immensely from this initiative and we look forward to being able to capitilize on this program in the future promotion and marketing of the sport.” Hollman said.As part of the allocated funding, TFA will be coordinating a two day media training induction program in conjunction with the Australian Sports Commission and the University of Canberra’s Sports Media training department on the 26 – 27 February 2007.Applications will close on the 8th December with the successful candidates commencing the role in February 2007.Any enquiries, or access to the Position Description needs to be directed to the relevant State Office.Each State will seek applicants for the scholarships and the main areas of position responsibility will be to: Encourage and up skill local affiliates on development of their affiliate media promotion Encourage and promote relationship building with their local media contacts last_img read more

Giggs: Bale is a Man Utd player

first_imgTransfers ‘Bale is a Man Utd player’ – Giggs backs Mourinho move for Real Madrid star Chris Burton 01:24 6/20/18 FacebookTwitterRedditcopy Comments(1) Gareth Bale Real Madrid Liverpool Champions League final 260518 Getty Transfers Manchester United Gareth Bale Real Madrid Primera División Premier League The Red Devils legend would like to a see a man he now manages with the Wales international side make his way to Old Trafford if interest is shown Gareth Bale is “a Manchester United player” and would excite supporters at Old Trafford if Jose Mourinho launches a summer raid for the Real Madrid forward, says Ryan Giggs.Having been linked with a return to England for some time, the former Tottenham star has seen transfer talk resurface of the back of comments made after a Champions League final victory over Liverpool.Having netted twice off the bench in a 3-1 win over Liverpool, Bale revealed that he will be weighing up his options this summer as he seeks to find competitive football “week in, week out”. Article continues below Editors’ Picks Perfection from Pulisic: Chelsea’s Captain America has arrived in the Premier League Why always Raheem? ‘Unplayable’ Sterling setting a standard Man City’s other stars need to match ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar United would be prepared to offer him those opportunities and Giggs – who is now the 28-year-old’s boss with Wales – believes a big-money move could be beneficial to all concerned.The Red Devils legend told the South China Morning Post: “I’d be a happy United fan, that’s for sure.“I think he’s a Man United player. I think the fans would love him. The fans would adore him but again, like I say, he’s at a club where he’s won three Champions Leagues so why would you leave?”This is not the first time that Bale has sparked exit talk in Madrid and he has opted to stay put in previous windows.He also has a change of manager to think about at the Santiago Bernabeu this summer, with Julen Lopetegui having inherited the Blancos reins from Zinedine Zidane.Gareth Bale a Manchester United player Ryan GiggsThat could influence his decision, with it possible that he will once again delay a move elsewhere in favour of sticking to a contract in Spain due to run until 2022.“I think there’s been talk for the last three years of Gareth moving. I think he’s at the right club but of course he wants to play,” Giggs added.“Last season he was frustrated and I can understand that but with a new manager I’m sure that he’ll wait to see how he does and see if he’s part of the new manager’s plans.”last_img read more

Loftus-Cheek ready to replace injured Alli

first_imgEngland Loftus-Cheek ready to replace injured England star Alli Stephen Creek Last updated 1 year ago 17:45 6/20/18 FacebookTwitterRedditcopy Comments(0) rubenloftuscheek-cropped Getty Images England World Cup England v Panama Panama The Chelsea midfielder said he is ready to be called upon for Sunday’s clash with Panama after the Spurs star suffered a thigh injury Ruben Loftus-Cheek said he is ready to start England’s second Group G match at the World Cup against Panama if Dele Alli is ruled out through injury.Alli picked up a thigh strain in England’s 2-1 win over Tunisia on Monday and his fitness is being monitored ahead of the trip to Nizhny Novgorod on Sunday.Chelsea midfielder Loftus-Cheek played the last 10 minutes of England’s opening match, during which period Harry Kane scored a stoppage-time winner, and he said he is ready to be part of Gareth Southgate’s starting line-up if called upon. Article continues below Editors’ Picks Perfection from Pulisic: Chelsea’s Captain America has arrived in the Premier League Why always Raheem? ‘Unplayable’ Sterling setting a standard Man City’s other stars need to match ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar “I am happy if I start or if I don’t,” Loftus-Cheek said in an interview on England’s official YouTube channel.”I will be ready to come on again if I get the opportunity.”Reflecting on his positive, attacking approach to his World Cup debut, the 22-year-old said he did what came naturally to him.”It was a natural instinct when the game is like that, with not long left, to go and be direct and try to make things happen,” he said.”It felt good. When you’re playing you don’t think about it but after you let it sink in and it’s like ‘I just played in a World Cup’ – it’s crazy.”The appearance was Loftus-Cheek’s fifth for the Three Lions, having made his debut last November in a friendly against Germany.Even before Alli’s injury news, there have been calls for Loftus-Cheek to be included in Southgate’s starting XI, with former England international Joey Barton believing he could be this year’s Paul Gascoigne.“I was really impressed by Loftus-Cheek when he came on,” Barton told talkSPORT. “He looked lively and had that ability to go past a player from midfield.“I just had a funny feeling, and I’m not comparing them by any stretch, but my first World Cup as a kid was Italia 90 and Gascoigne obviously started that tournament as a squad player – he had the number 19 on his back and by the end of the tournament he’d really been taken into the country’s hearts.”last_img read more

League-leaders Liverpool cruise past Wolves

first_imgMohamed Salah scored one goal and made another as Liverpool won 2-0 at Wolves to guarantee they will be top of the Premier League on Christmas Day.The leaders toiled for much of Friday’s clash at a sodden Molineux, with in-form Wolves having won their last three league games to move up to seventh.But Salah’s 11th Premier League goal of the season, meaning the Egypt star is now leading the race for the Golden Boot, set up Liverpool’s sixth straight win in all competitions. Article continues below Editors’ Picks ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar Emery out of jail – for now – as brilliant Pepe papers over Arsenal’s cracks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? And when Salah crossed for Virgil van Dijk to stab home his first Premier League goal for the club in the 68th minute, Liverpool extended their lead over Manchester City to four points, although Naby Keita’s injury was a sour note on a professional performance.THAT. MAN. MO. #WOLLIV pic.twitter.com/tgNzJP5FZk— Liverpool FC (@LFC) December 21, 2018Adama Traore fired early warning shots either side of Alisson’s goal as Liverpool started poorly.Alisson also made an untidy save from Romain Saiss but Liverpool led in the 18th minute.After Wolves failed to clear a set-piece, Fabinho swapped passes with Sadio Mane and drilled a low cross that Salah flicked home with the outside of his left boot.The hosts continued to threaten, with Jonny Castro Otto and Matt Doherty denied by Alisson before half-time.Salah fired narrowly over the crossbar after the restart, before Keita limped out of the fray with what might be feared to be a recurrence of his back injury. His 58th-minute replacement Adam Lallana was then kept out by Rui Patricio.Liverpool clinched the points when Salah’s dipping centre from the right was finished brilliantly by a stretching Van Dijk, and although Georginio Wijnaldum shot wide in stoppage time the Reds still piled pressure on champions City.BIG Virgil loved that one!! #WOLLIV pic.twitter.com/cTvnP5vKUG— Liverpool FC (@LFC) December 21, 2018 What does it mean? Keita injury a blow for leadersLiverpool march on but Jurgen Klopp will be concerned about Keita as the midfielder was clearly in pain when replaced by Lallana. Joe Gomez, Joel Matip and Alex Oxlade-Chamberlain are already injured, while Trent Alexander-Arnold watched from the stands with supporters. And while the Reds will be top at Christmas, the last team to claim that number one spot without going on to win the Premier League title were Liverpool in 2013-14.Salah makes the difference againLiverpool continue to rely heavily on star man Salah, but he keeps delivering. With five goals in his last four appearances, Salah is hitting top form again after a slow start to the season. The cross for Van Dijk’s strike was a peach and Salah’s celebrations were no longer muted.Traore target practice neededWolves, without Diogo Jota due to a hamstring injury, threatened throughout but two of their best chances came in the first 10 minutes and Traore failed to test Alisson with either effort. Preferred to rising star Morgan Gibbs-White, who hit the side-netting late on after coming on as a substitute, Traore needs to be more reliable in front of goal as his end product is often lacking.Key Opta Facts11 – Liverpool’s Mohamed Salah has now scored more @premierleague goals than any other player this season (11). Phenomenal. #WOLLIV pic.twitter.com/B42tU8imS6— OptaJoe (@OptaJoe) December 21, 2018- Only two teams – Chelsea in 2005-06 (49) and Man City in 2017-18 (52) – have had more points after 18 Premier League games in a season than Liverpool do this term (48).- Wolves have lost four of their last six home league matches – as many as in their previous 34 combined at Molineux.- Since the start of last season, Salah has found the net against 20 of the 22 teams he has faced with Liverpool in the Premier League, failing only against Manchester United and Swansea City.- Liverpool are unbeaten in 10 top-flight away games (W8 D2) – their best run in the Premier League and longest since also going 10 unbeaten between October 1991 and February 1992.- Klopp has now defeated all 32 of the British clubs he’s faced as Liverpool boss in all competitions – before Friday, Wolves were the only side he had failed to beat, losing in the FA Cup in January 2017 in their only previous meeting.What’s next?Both teams are back in action on Boxing Day, with Liverpool hosting Newcastle United while Wolves go to Fulham as the Premier League’s busy festive schedule continues. read morelast_img read more