2,013 Donegal people hospitalised due to COPD over two years

first_imgPeople are being urged to know the symptoms of COPD (Chronic Obstructive Pulmonary Disease) ahead of World COPD Day on Wednesday November 20th.Figures show that 2,013 people from Donegal were hospitalised due to COPD between 2016 and 2018.COPD Support Ireland is working to raise more awareness of the condition.  COPD incorporates two well-known conditions – emphysema and chronic bronchitis. It is a lung condition that makes it hard for people to breathe due to obstruction of the airways. Key symptoms are a persistent cough with phlegm, shortness of breath, and recurrent chest infections.Smoking is the most common cause of COPD but prolonged exposure to environmental toxins, fumes and dust, is also a risk factor. COPD Support Ireland states that COPD is the most common disease-specific cause of emergency hospital admission among adults.Prof. JJ Gilmartin, Consultant Respiratory Physician and Chair of COPD Support Ireland, says that COPD can be managed and treated effectively, especially if caught early: “My advice to anyone who has a persistent cough with phlegm, shortness of breath, and recurrent chest infections, is to visit their GP. I would also encourage people who are over 35 years, who are current or former smokers, or who have a family history of lung conditions to talk their doctor too. If appropriate, your GP can organise a spirometry test. This is a very simple procedure where the patient simply blows into a device to determine if they have COPD.“The key thing to remember with COPD is that the earlier it is caught, the better. It means that we can make sure that a person receives the appropriate treatment and care, and have a much better outcome. Put simply, you will be able to live your life better, for longer.”People who have questions about how best to manage COPD, and who wish to speak to a specialist respiratory nurse for information and advice, can telephone the national COPD Advice Line on Freefone 1800 83 21 46. This is a call-back service and an appointment will be made for a nurse to return the call at a convenient time. The line is open Monday to Friday, from 9am to 5pm.For more information on COPD and COPD Support Ireland, visit www.copd.ie2,013 Donegal people hospitalised due to COPD over two years was last modified: November 14th, 2019 by Staff WriterShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:copdlast_img read more

Kalou ‘made an offer by West Ham’

first_imgWest Ham have offered Salomon Kalou a move to Upton Park, according to the Daily Express.Kalou’s Chelsea contract expires in the summer and Hammers boss Sam Allardyce is believed to be keen to sign him.Aston Villa boss Alex McLeish wants to snatch Pavel Pogrebnyak from Fulham, the Daily Mirror say.The Russian striker has been a massive hit at Craven Cottage since joining Fulham on a deal until the end of the season.But it is claimed that McLeish is planning a summer bid for him and has already spoken to representatives of the 28-year-old, who will be available on a free transfer in May.Follow West London Sport on TwitterFind us on Facebooklast_img

DeGale given warning by opponent Davis

first_imgDyah Davis insists he is determined to shock James DeGale when they fight later this month.Harlesden’s Olympic gold medallist will be a strong favourite when he defends his WBC Silver super-middleweight title against the 32-year-old American at Glow, Bluewater, on 16 November.A victory would keep DeGale, 27, on course for a world title shot.But Davis, stopped in the 10th round by world champion Sakio Bika last year, says he has big ambitions of his own.“I most definitely want to show James what it’s like to be in the ring with a world-class opponent,” he said.“I was in with Sakio when I wasn’t in the best of form, I had an undisclosed injury that I didn’t share with anybody, but I took that fight feeling it was a great opportunity.“I was world ranked at number three and I went out there hoping to outclass my opponent and do well, but I re-aggravated the injury before I stepped out to the ring, so my confidence dropped.“But that is all behind me now, I have James DeGale in front of me and I’m looking to capitalise on this opportunity and come out victorious.“This is my opportunity to get back to world level This is a big stage. I’m very excited and very anxious to take it.”Tickets for James DeGale’s fight against Dyah Davis at Glow, Bluewater, on 16 November are priced from £40 and are available from the Hennessy Sports Box Office on 01925 755 222, at http://hennessy.ticketline.co.uk or alternatively by contacting Tickeline.co.uk or by phone on 0844 888 4402 or via Ticketmaster.co.uk or by phone on 0844 847 2500. See also:DeGale to take on American DavisDeGale out to prove a point against DavisInjury-free DeGale determined to impressAmerican Davis arrives for DeGale clashConfident DeGale predicts ‘explosive’ winDeGale must prove he is ready for world title shot, says promoterTrainer says DeGale is ‘a million per cent ready’ for world title challengeDeGale weighs in ahead of Davis clashUnderdog Davis is determined to cause an upset against DeGaleJames DeGale v Dyah Davis as it 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 Follow West London Sport on TwitterFind us on Facebooklast_img read more

CITO 2019 Season 1, Halftime Show

first_img <> <> <> CITO Netherlands GC80PJY CITO Belgium GC82BB8 CITO California GC8399B CITO Germany GC82ZWH CITO Netherlands GC82R1G CITO Sweden GC83JKV CITO Switzerland GC82J36 CITO Australia GC83CZE <> CITO Czechia GC83Z90 CITO Germany GC83C2X CITO Sweden GC84XFC CITO Slovenia GC83WXD CITO Germany GC82C8P CITO South Africa GC829RR CITO Virginia GC84AYC CITO Spain GC844P3 CITO Texas GC8354X CITO New Jersey GC83R86 CITO Scotland GC834DT CITO Germany GC82C8Q CITO South Korea GC84NR6 CITO B.C. Canada GC84CXR CITO California GC84M5W CITO France GC84FN5 CITO Poland GC84K3A CITO California GC8419H CITO New Mexico GC84CE0 CITO Pennsylvania GC83WJC There are two CITO seasons each year with two separate souvenirs to earn. To earn your souvenir(s), attend any CITO event during the following dates: CITO 2019, Season 1Friday, March 1 through Friday, May 31, 2019That includes all of March, April, and MayCITO 2019, Season 2Sunday, September 1 through Saturday, November 30, 2019That includes all of September, October, and NovemberBut, of course, you can attend or host many more throughout the year. Interested in hosting? Even better! Read the 6 steps to organize a CITO event and check out the CITO section in our Help Center for tons of good info.Cache In Trash Out® (CITO) is an environmental initiative supported by the geocaching community. Since 2002, CITO has helped preserve the natural beauty of cache-friendly spaces. In that time, more than 363,000 people have volunteered at over 18,000 events.Share with your Friends:Morecenter_img Gorgeous garbage Working together CITO 2019 Season 1All good cachers go geocaching, what do great cachers do?CachersImproveTheOutdoors!The current count for Cache In Trash Out® 2019 Season 1 events is around 1,350. That’s a 24% increase over last year, and we’re only half of the way through the season. Woohoo! Additionally, the hashtag #trashtag has been trending on social media, piling onto the Earth-lovin’ frenzy. Double Woohoo!Check out some inspiring CITO 2019 events from around the world: CITO group photos Found it! CITO Florida GC82KT8 CITO Florida GC82KT8 CITO UK GC830Y7 CITO UK GC822BG CITO France GC830WY CITO Poland GC83M9C CITO Washington GC829P6 CITO UK GC82KFE SharePrint RelatedCache In Trash Out® (CITO) announcement for 2019January 7, 2019In “Environmental Initiatives”CITO 2019 Season 1 RecapJune 11, 2019In “Community”Confirmed Geocaching souvenir moments for 2019January 9, 2019In “Community”last_img read more

WATCH: Kobe Bryant recites retirement poem with composer John Williams

first_imgSEA Games in Calabarzon safe, secure – Solcom chief Read Next MOST READ Brace for potentially devastating typhoon approaching PH – NDRRMC Typhoon Kammuri accelerates, gains strength en route to PH Lyceum stays unbeaten, cruises to 10th straight win Since his retirement from the game last year, fans have learned more about his many hidden passions aside from putting the ball in a hoop—including his gift for poetry.The Los Angeles Lakers legend recited his ”Dear Basketball” poem, alongside legendary conductor John Williams and the Los Angeles Philharmonic Orchestra at the Hollywood Bowl over the weekend.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutThe one-time league MVP penned the heartfelt piece on The Player’s Tribune in 2015-2016 season, to announce that he’ll be walking away from the sport.Bryant’s emotional words echoed throughout the packed hall, as an animated short of his storied career played on a big screen overlooking the stage. LOOK: Venues for 2019 SEA Games View comments UPLB exempted from SEA Games class suspension LATEST STORIES His short but sweet recital was met with a standing ovation from the pleased audience.Meanwhile, the 39-year-old Bryant expressed his delight upon performing and sharing the stage with one of music’s most recognizable names.“Never thought I’d be on stage w/ the great JOHN WILLIAMS @HollywoodBowl to perform the #DearBasketball animated short. Thank u LA #mindblown,” he wrote. Never thought I’d be on stage w/ the great JOHN WILLIAMS @HollywoodBowl to perform the #DearBasketball animated short. Thank u LA #mindblown pic.twitter.com/NryTKovJuU— Kobe Bryant (@kobebryant) September 2, 2017ADVERTISEMENT Catriona Gray spends Thanksgiving by preparing meals for people with illnesses Williams, meanwhile, is responsible for a slew of the most popular music in cinema history, including music for classics like “Jaws”, “Jurassic Park,” “E.T. the Extra-Terrestial” and the iconic “Imperial March” from the “Star Wars” franchise. /raRELATED STORY:Nike responds to Kobe Bryant’s letter to game of basketball Don’t miss out on the latest news and information. Kammuri turning to super typhoon less likely but possible — Pagasa Aside from being one of the most spectacular basketball players to ever lace up a pair of sneakers, Kobe Bryant is a man of many talents.ADVERTISEMENT WATCH: Streetboys show off slick dance moves in Vhong Navarro’s wedding Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles00:50Trending Articles01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Gameslast_img read more

Marcelino twins help Lyceum go 14-0

first_imgKammuri turning to super typhoon less likely but possible — Pagasa Brace for potentially devastating typhoon approaching PH – NDRRMC Lyceum lost hold of a 20-point lead, 53-33, in the first half and allowed the EAC to cut the deficit to just six, 78-72 ,with 4:42 remaining after a Rustan Bugarin undergoal stab.But the Marcelinos weaved their magic to help Lyceum break away in the clutch as they strung eight straight points to establish the 86-72 lead in the last 46.6 seconds.“There was this one stretch that I just let them play. I want them to find a way to really get back. You have to trust them that if they made a mistake, they have to figure them out on their own how to fix it. Hopefully, there will come a time that I don’t need to coach them anymore and it’s helping them grow,” said Robinson.The Generals succumbed to their second straight defeat to fall to 6-8.Jerome Garcia paced EAC with 17 points and nine rebounds, while Sidney Onwubere had a double-double of 15 markers and 11 boards in the losing effort.ADVERTISEMENT LOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary LeBron on plans to finish career as a Cavalier: ‘It hasn’t changed’  E.T. returns to earth, reunites with grown-up Elliott in new ad  BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight Fire hits houses in Mandaluyong City Read Next San Beda, Lyceum early favorites ahead of NCAA Season 93 PLAY LIST 02:12San Beda, Lyceum early favorites ahead of NCAA Season 9300:50Trending Articles01:31Go: Search for ‘perfect, honest man’ to lead PNP still on01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games With the Pirates four games away from completing the eliminations sweep, coach Topex Robinson finally acknowledged the possibility of taking a thrice-to-beat advantage in the Finals, saying his team would be foolish not to grab the opportunity.“It’s there. It’s in front of us. But again, the mindset that we really put in is all of the games that we’re gonna play is gonna be crucial. Even though you think about sweeping the eliminations, it’s not a guarantee that you’re going to win a championship. There’s still a lot of flaws that we have to work on, and we have to keep on improving,” he said.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutMJ Ayaay topscored for the Pirates with 15 points and nine rebounds, while CJ Perez once again did it all with 13 markers, seven boards, and six assists in the triumph.Jaycee Marcelino fired six of his 11 points in the fourth quarter, to go with four dimes, while Jayvee Marcelino had nine markers, seven assists, five steals, and three rebounds.center_img Nonong Araneta re-elected as PFF president For the complete collegiate sports coverage including scores, schedules and stories, visit Inquirer Varsity. View comments LATEST STORIES The Scores:LYCEUM 86 – Ayaay 15, Perez 13, Jc. Marcelino 11, Caduyac 9, Jv. Marcelino 7, Tansingco 7, Pretta 6, Nzeusseu 5, Cinco 5, Baltazar 2, Ibañez 2, Santos 2, Liwag 2, Marata 0.EAC 74 – Garcia 17, Onwubere 15, Munsayac 9, Tampoc 8, Bugarin 6, Guzman 5, Diego 4, I. Mendoza 3, Corilla 3, Neri 2, J. Mendoza 2, Pascua 0.Quarters: 29-19, 54-39, 74-59, 86-74. Frontrow holds fun run to raise funds for young cancer patients  Photo by Tristan Tamayo/ INQUIRER.netLyceum banked on the Marcelino twins late to down pesky Emilio Aguinaldo College, 86-74, and stay unbeaten in the NCAA Season 93 men’s basketball tournament Tuesday at Filoil Flying V Centre in San Juan.Brothers Jaycee and Jayvee Marcelino were instrumental in the endgame, scoring the Pirates’ last 10 points in the final five minutes to preserve their unblemished 14-0 record.ADVERTISEMENT Don’t miss out on the latest news and information. MOST READlast_img read more

7 Clever Email Campaigns That Get Customers Buying Again

first_img Ecommerce Sales If you have a great product, customers will probably want to buy from you again. But that doesn’t mean they’ll always remember to. People are busy; no matter how much they love you, sometimes it’s just hard to keep in touch, you know? Which is why email remarketing campaigns are great ideas for those who have purchased (or almost purchased) from you in the past!What’s an email remarketing campaign, you ask? Pretty much what it sounds like … you send an email marketing campaign to a lead or customer in your database that encourages them to purchase from you again.Click here to download our free beginner’s guide to email marketing.And ecommerce businesses that don’t leverage remarketing campaigns are missing a huge revenue opportunity — according to Practical eCommerce, only 5% of new customers that make a purchase with a company return to the site, and only 3% make a second purchase. Them’s not good odds.But they can get better when you leverage email remarketing campaigns. Practical eCommerce also found that customers who have recently made a purchase on your site are more than twice as likely to return to your site and complete a purchase when they receive remarketing emails. Now those are numbers I can get behind.So to get you started with email remarketing, we’ve gathered some creative ideas for you to consider for your own email remarketing campaigns, all from real brands that are excelling with their own programs. Take a look, and get some inspiration so you can generate more revenue out of a contact database that already loves you!1) Abandoned Shopping CartWe’ll start with the most common email campaign used to recall customers to your website — the abandoned shopping cart email. Take a look at how HubSpot customer Shar Music gets in touch with customers who have almost completed a purchase on their website, but abandon their shopping cart at the last minute.This is just one in a series of three emails that Shar Music sends to an abandoned shopping cart customer to encourage them to return to the site and complete their purchase. A key takeaway of this abandoned shopping cart email is how easy they’ve made it for the recipient to understand the purpose of the email, and to act on it. The design isn’t fancy; it doesn’t need to be. It simply asks, “Can we help you with anything?” in bold letters that stand out from the rest of the email, and provides a large call-to-action button at the end that makes it easy for the recipient to return to their shopping cart and complete their purchase.If abandoned shopping cart emails aren’t part of your email remarketing strategy yet, they’re some seriously low-hanging fruit; just make sure to follow up with an abandoned shopping cart customer quickly. An MIT study via SeeWhy showed that 90% of ecommerce leads go cold within one hour, but when remarketed to, spend 55% more!2) Wishlist SaleAlways a fantastic email remarketer (their campaigns will appear in this post a few times), ModCloth has leveraged its “Wishlist” feature to remarket to their customers. You know the wishlist — many ecommerce sites let you bookmark items that you really like, but perhaps aren’t ready to purchase. It’s common for customers to do this when they’re researching options from multiple businesses, or when they see something they would like to get, but certainly don’t need. Until they get this remarketing email, of course:When customers are comparison shopping or unwilling to complete the purchase of something they like, price is often a factor. This remarketing campaign is genius because it addresses that purchase blocker by alerting me that something I wish I could have is now on sale. If I wasn’t willing to buy it for its original price, maybe I’d be interested to “Grab It Now” for the sale price. Brilliant!3) Last Chance to PurchaseJust like ModCloth lets you know when something on your wishlist is on sale, they have a remarketing campaign that alerts you when something on your wishlist is almost out of stock. Sometimes a sale can be enough to incite a customer to purchase; but maybe the urgency of an item selling out is enough for those items that are so popular you don’t even need to put them on sale!Emails like these are not only great because they encourage a purchase, but they also do so in a way that actually comes off as customer service. You’re doing your customers a favor in this email — getting in touch with them to let them know something they like won’t be available soon. Personal service, meet 2012 ecommerce — we think you two might have a lot in common.4) Repetitive BehaviorTarget people’s past buying behaviors to get in touch with them right at (or ideally, a little bit before) the moment they’ll need to make a purchase. This is a great email remarketing technique for businesses that deal with monthly, quarterly, or yearly purchases — like an online contact lens retailer, for example. Since they know when you last bought contacts, in what amount, and how long that amount will last, they can perfectly time an email remarketing campaign to hit at your time of need.But there are a few other creative applications for this type of remarketing campaign, too. Just take a look at how 1-800-Flowers targets holidays for which their products are a great fit in their 2012 Mother’s Day campaign. Even though I didn’t buy flowers from them at Mother’s Day last year (calm down, I used another vendor — I’m not an animal!), I’ve purchased with them for other holidays. So it’s smart of them to recognize Mother’s Day as an opportunity for me to buy flowers from them instead of another competitor, since they know I’m likely to buy flowers from them for other holidays.You can also do a mash-up of the two concepts we just discussed, like Pottery Barn did below. They took a more subjective look at customer buying behavior, and matched it up with the time of year to come up with this remarketing campaign. Since I purchased items from their outdoor collection last spring, I might be interested in doing so again this year. Share your creative ideas for email remarketing campaigns in the comments!Image credit: gordontarpley (Tip: If you do have an algorithm running, you can use your purchase confirmation email — an email that typically has a very high open rate — as an opportunity to include these recommendations.)6) All Your Friends Love It!We’ve already talked about the importance of social proof and user-generated content in your marketing; why not include it in your next email remarketing campaign? Send an email like ModCloth’s below (I told you they’d make multiple appearances today) that shows what others are saying about products you might like based on your past purchase history. These testimonials come from the product review section of their website, but you could also pull from customers’ tweets and Facebook status updates that praise your product — I’ve received an email from these folks that does just that in the past, too!7) Back in StockFinally, consider sending an email alert for the products your customers wanted, but couldn’t quite get their hands on, like you see below. There are two ways to approach this particular email remarketing campaign, both of which hinge on the fact that you keep out-of-stock products on your website.The first is to add a module to your website for products that are out of stock that lets customers put in their email address, and ask to be alerted when a product’s inventory is restocked. The other method, which can be combined with the previous one, is to alert customers who had an item on their wishlist but didn’t complete the purchase before an item sold out. In this instance, you know a customer loved an item, but just didn’t get to checkout in time; a remarketing campaign that let them know their much-coveted item is available would be another great way to deliver some seriously personal service! 5) Add-On and Related Item SuggestionsYou know when you go to Amazon.com and they have a whole list of items they think you might like based on the product page you’re viewing? Some of them are add-on items (products that would make the one you’re looking at function better); and some are related items (products that other shoppers who purchased an item tend to like).You might not have an algorithm running like Amazon does to tell you these things (or maybe you do!) but you can still take your product knowledge and apply it to an email remarketing campaign that recommends buyers purchase add-on and related items. Take a look at how Buy.com did it below.center_img Topics: Originally published Apr 27, 2012 1:27:00 PM, updated November 30 2018 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

When to Use Static vs. Dynamic Lists in Email Marketing

first_img Topics: Originally published Jun 13, 2012 12:30:00 PM, updated August 29 2017 In email marketing, the success of your messages is largely dependent on the quality of your list. And although we’ve talked a bunch about list segmentation and list health on this blog (have you taken our email list sniff test yet?), there’s still more you should understand about lists. (Who knew the topic of email lists could be so darn extensive?)What we’re referring to in this post is the concept of static lists vs. dynamic lists . Do you understand the distinction? It might sound simple, but we’re surprised by how many marketers really don’t know the difference — and when to use one or the other, for that matter. We’ll keep this lesson to the point so you can once and for all understand what distinguishes one list from the other, and start applying the right uses of each to your email marketing programs. What Are Static Lists? Quite simply, static lists are, well … static. These lists consist only of contacts you’ve accumulated up until the point when you create the list, and they remain unchanged unless you manually add or remove contacts. Static lists can either be created using contacts that already exist in your database, or through a manual upload to your email tool. Typically, they’re created through the latter method, as oftentimes they consist of contacts that were gathered through offline methods or other online campaigns not connected to interactions on your website. HubSpot’s email tool , for example, allows users to create static lists in both of these ways, as you can see from the screenshots below. When to Use Static Lists in Email Marketing Of all the types of email a marketer can send , static lists are generally good for one-off email sends, email campaigns that you run infrequently, and for lists of contacts that don’t change often. Here are a few examples of when you’d want to use a static list in your email marketing: Event Registrants, Attendees, or No-Show Lists: No one can travel back in time to register for or attend your event in the past, right? That’s why event lists tend to be ones that remain static. You might use these lists to send follow-up information or content post-event, whether it’s an in-person event or an online one like a webinar. Staff Lists: Do you send a quarterly newsletter to your company’s board of directors? How about an internal one to your business’ employees? These are lists of people that don’t typically change often, and you’ll probably also have to manually update them anyway. Trade Show Lists: Did you snag some prospects’ contact information from your presence at a trade show or another industry conference/event? This is a great use case for a static list upload. What Are Dynamic Lists? Dynamic email lists, on the other hand, are lists that constantly evolve as certain criteria are met. This criteria could include a specific property (e.g. contacts from a specific state or contacts from a specific industry), members of other lists (i.e. a list combining other lists!), or contacts who completed certain landing page forms . New contacts get added as they meet the criteria set for the list, and furthermore, dynamic lists will also remove people who no longer meet that criteria. Get it? Dynamic. These lists are powered by data and intelligence that can be collected by your marketing software or CRM as well as through interactions contacts have on your website, such as downloading content or visiting certain web pages. Dynamic lists are also critical for slicing and dicing your database into various segments for more effective and relevant email marketing .You’ll need to consult your email software provider to see if dynamic lists are part of its services available to you. To understand how they work, below is an example of a dynamic list in the making in HubSpot’s Contacts and Email tools . In our tool, we call these dynamic lists ‘Smart Lists.’ Here, we’re generating a segmented list of contacts who have Twitter follower counts of 1,000 or more. Once this list is established, as more of our contacts’ Twitter follower counts grow and meet that 1,000-follower threshold, the list will also grow. In addition, any contact whose follower count dips below 1,000 will automatically be removed from the list. So if we wanted to put some extra social media promotional muscle behind a particular piece of content or marketing offer, we might use this list to send an email to the contacts in our database with the greatest Twitter reach. Email Lists and Segmentation Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack When to Use Dynamic Lists in Email Marketing Dynamic lists are best used for email campaigns in which you plan on sending email more than once to a certain list of contacts that changes and gets updated frequently. As time goes on, your dynamic list would automatically adjust to your changing volume of contacts. This saves you the time from creating a new list every time you want to email that segment and keeps the list fresh and up to date in real time. Here are some examples of when you’d want to use a dynamic list in your email marketing: Customer List: Keeping your customers in the know with a monthly newsletter about your newest product tutorials, features, and other updates? New customers come, and (unfortunately), some go, so a dynamic customer list will enable you to automatically include new customers — and exclude ex-customers — on your next newsletter send. Free Trial Users: Use a dynamic list to send ongoing tips about how to get the most out of your company’s free product trial. This way, new contacts who start a free trial get automatically looped in the next time you send an email of tips to this list. Block Lists:  Dynamic lists can also be used to suppress certain contacts and protect recipients from receiving too many emails. For instance, you could create a dynamic list of anyone who has already signed up for an event, and block that continually updating list from future sends designed to promote the very same event. Interest-Based Lists: Create an evolving list of everyone who downloaded content on a particular topic, then make sure your emails to that list match that interest category.When it comes to dynamic lists, the possibilities really are plentiful — and powerful. Just think of all the very targeted email you could send! In what ways are you using dynamic lists to improve email segmentation ? Image Credit: adamentmeat last_img read more

30-Day Blog Challenge Tip #2: Putting Your Readers First

first_img2. Create your blog domain.Next, you’ll need a place to host this and every other blog post you write. This requires choosing a content management system (CMS) and a website domain hosting service.Sign Up With a Content Management SystemA CMS helps you create a website domain where you’ll actually publish your blog. The CMS platforms available for you to sign up for can manage domains, where you create your own website; and subdomains, where you create a webpage that connects with an existing website.HubSpot customers host their website content through HubSpot’s content management system. Another popular option is a self-hosted WordPress website on WP Engine. Whether they create a domain or a subdomain to start their blog, they’ll need to choose a web domain hosting service after choosing their CMS.This is true for every blogger seeking to start their own blog on their own website.Register a Domain or Subdomain With a Website HostYour own blog domain will look like this: www.yourblog.com. The name between the two periods is up to you, as long as this domain name doesn’t yet exist on the internet.Want to create a subdomain for your blog? If you already own a cooking business at www.yourcompany.com, you might create a blog that looks like this: blog.yourcompany.com. In other words, your blog’s subdomain will live in its own section of yourcompany.com.Some CMSs offer subdomains as a free service, where your blog lives on the CMS, rather than your business’s website. For example, it might look like “yourblog.contentmanagementsystem.com.” However, in order to create a subdomain that belongs to a company website, you’ll need to register this subdomain with a website host.Most website hosting services charge very little to host an original domain — in fact, website costs can be as inexpensive as $3 per month. Here are five popular web hosting services to choose from:GoDaddyHostGatorDreamHostBluehostiPage3. Customize your blog’s theme.Once you have your blog domain set up, customize the appearance of your blog to reflect the theme of the content you plan on creating.Are you writing about sustainability and the environment? Green might be a color to keep in mind when designing the look and feel of your blog, as green is often associated with sustainability.If you already manage a website, and are writing your first blog post for that website, it’s important that your blog is consistent with this existing website, both in appearance and subject matter. Two things to include right away are:Logo. This can be your name or your business’s logo, either one helping to remind your readers who or what is publishing this content. How heavily you want to brand this blog, in relation to your main brand, is up to you.”About” page. You might already have an “About” blurb describing yourself or your business. Your blog’s “About” section is an extension of this higher-level statement. Think of it as your blog’s mission statement, which serves to support your company’s goals.4. Identify your first blog post’s topic.Before you even write anything, you need to pick a topic for your blog post. The topic can be pretty general to start with. For example, if you’re a plumber, you might start out thinking you want to write about leaky faucets.Then, as you do your research, you can expand the topic to discuss how to fix a leaky faucet based on the various causes of a faucet leak.You might not want to jump right into a “how-to” article for your first blog post, though, and that’s okay. Perhaps you’d like to write about modern types of faucet setups, or tell one particular success story you had rescuing a faucet before it flooded someone’s house.If a plumber’s first how-to article is about how to fix a leaky faucet, for example, here are four other types of sample blog post ideas a plumber might start with, based on the five free blog templates we’ve offered to you:List-based Post: 5 ways to fix a leaky faucetCurated Collection Post: 10 faucet and sink brands you should look into todaySlideShare Presentation: 5 types of faucets that should replace your old one (with pictures)News post: New study shows X% of people don’t replace their faucet on timeFind more examples of blog posts at the end of this step-by-step guide.If you’re having trouble coming up with topic ideas, check out this blog post from my colleague Ginny Soskey. In this post, Soskey walks through a helpful process for turning one idea into many. Similar to the “leaky faucet” examples above, she suggests that you “iterate off old topics to come up with unique and compelling new topics.” This can be done by:Changing the topic scopeAdjusting the time frameChoosing a new audienceTaking a positive/negative approachIntroducing a new format5. Come up with a working title.Then you might come up with a few different working titles — in other words, iterations or different ways of approaching that topic to help you focus your writing. For example, you might decide to narrow your topic to “Tools for Fixing Leaky Faucets” or “Common Causes of Leaky Faucets.” A working title is specific and will guide your post so you can start writing.Let’s take a real post as an example: “How to Choose a Solid Topic for Your Next Blog Post.” Appropriate, right? The topic, in this case, was probably simply “blogging.” Then the working title may have been something like, “The Process for Selecting a Blog Post Topic.” And the final title ended up being “How to Choose a Solid Topic for Your Next Blog Post.”See that evolution from topic, to working title, to final title? Even though the working title may not end up being the final title (more on that in a moment), it still provides enough information so you can focus your blog post on something more specific than a generic, overwhelming topic.6. Write an intro (and make it captivating).We’ve written more specifically about writing captivating introductions in the post, “How to Write an Introduction,” but let’s review, shall we?First, grab the reader’s attention. If you lose the reader in the first few paragraphs — or even sentences — of the introduction, they will stop reading even before they’ve given your post a fair shake. You can do this in a number of ways: tell a story or a joke, be empathetic, or grip the reader with an interesting fact or statistic.Then describe the purpose of the post and explain how it will address a problem the reader may be having. This will give the reader a reason to keep reading and give them a connection to how it will help them improve their work/lives. Here’s an example of a post that we think does a good job of attracting a reader’s attention right away:7. Organize your content in an outline.Sometimes, blog posts can have an overwhelming amount of information — for the reader and the writer. The trick is to organize the info so readers are not intimidated by the length or amount of content. The organization can take multiple forms — sections, lists, tips, whatever’s most appropriate. But it must be organized!Let’s take a look at the post, “How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy.” There is a lot of content in this post, so we broke it into a few different sections using the following headers: How to Setup Your Snapchat Account, Snaps vs. Stories: What’s the Difference?, and How to Use Snapchat for Business. These sections are then separated into sub-sections that to go into more detail and also make the content easier to read.To complete this step, all you really need to do is outline your post. That way, before you start writing, you know which points you want to cover, and the best order in which to do it. To make things even easier, you can also download and use our free blog post templates, which are pre-organized for five of the most common blog post types. Just fill in the blanks!8. Write your blog post!The next step — but not the last — is actually writing the content. We couldn’t forget about that, of course.Now that you have your outline/template, you’re ready to fill in the blanks. Use your outline as a guide and be sure to expand on all of your points as needed. Write about what you already know, and if necessary, do additional research to gather more information, examples, and data to back up your points, providing proper attribution when incorporating external sources. Need help finding accurate and compelling data to use in your post? Check out this roundup of sources — from Pew Research to Google Trends.If you find you’re having trouble stringing sentences together, you’re not alone. Finding your “flow” can be really challenging for a lot of folks. Luckily, there are a ton of tools you can lean on to help you improve your writing. Here are a few to get you started:Power Thesaurus: Stuck on a word? Power Thesaurus is a crowdsourced tool that provides users with a ton of alternative word choices from a community of writers.ZenPen: If you’re having trouble staying focused, check out this distraction-free writing tool. ZenPen creates a minimalist “writing zone” that’s designed to help you get words down without having to fuss with formatting right away.Cliché Finder: Feeling like your writing might be coming off a little cheesy? Identify instances where you can be more specific using this handy cliché tool.For a complete list of tools for improving your writing skills, check out this post. And if you’re looking for more direction, the following resources are chock-full of valuable writing advice:The Marketer’s Pocket Guide to Writing Well [Free Ebook]How to Write Compelling Copy: 7 Tips for Writing Content That ConvertsHow to Write With Clarity: 9 Tips for Simplifying Your MessageThe Kurt Vonnegut Guide to Great Copywriting: 8 Rules That Apply to AnyoneYour Blog Posts Are Boring: 9 Tips for Making Your Writing More InterestingThe Beginner’s Guide to Starting a Successful Blog in 20199. Edit/proofread your post, and fix your formatting.You’re not quite done yet, but you’re close! The editing process is an important part of blogging — don’t overlook it. Ask a grammar-conscious co-worker to copy, edit, and proofread your post, and consider enlisting the help of The Ultimate Editing Checklist (or try using a free grammar checker, like the one developed by Grammarly). And if you’re looking to brush up on your own self-editing skills, turn to these helpful posts for some tips and tricks to get you started:Confessions of a HubSpot Editor: 11 Editing Tips From the TrenchesHow to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process10 Simple Edits That’ll Instantly Improve Any Piece of WritingWhen you’re ready to check your formatting, keep the following advice in mind …Featured ImageMake sure you choose a visually appealing and relevant image for your post. As social networks treat content with images more prominently, visuals are now more responsible than ever for the success of your blog content in social media. In fact, it’s been shown that content with relevant images receives 94% more views than content without relevant images.For help selecting an image for your post, read “How to Select the Perfect Image for Your Next Blog Post” — and pay close attention to the section about copyright law.Visual AppearanceNo one likes an ugly blog post. And it’s not just pictures that make a post visually appealing — it’s the formatting and organization of the post, too.In a properly formatted and visually appealing blog post, you’ll notice that header and sub-headers are used to break up large blocks of text — and those headers are styled consistently. Here’s an example of what that looks like:Also, screenshots should always have a similar, defined border (see screenshot above for example) so they don’t appear as if they’re floating in space. And that style should stay consistent from post to post.Maintaining this consistency makes your content (and your brand) look more professional, and makes it easier on the eyes.Topics/TagsTags are specific, public-facing keywords that describe a post. They also allow readers to browse for more content in the same category on your blog. Refrain from adding a laundry list of tags to each post. Instead, put some thought into a tagging strategy. Think of tags as “topics” or “categories,” and choose 10-20 tags that represent all the main topics you want to cover on your blog. Then stick to those.10. Insert a call-to-action (CTA) at the end.At the end of every blog post, you should have a CTA that indicates what you want the reader to do next — subscribe to your blog, download an ebook, register for a webinar or event, read a related article, etc. Typically, you think about the CTA being beneficial for the marketer. Your visitors read your blog post, they click on the CTA, and eventually you generate a lead. But the CTA is also a valuable resource for the person reading your content — use your CTAs to offer more content similar to the subject of the post they just finished reading.In the blog post, “What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration,” for instance, readers are given actionable ideas for creating valuable Instagram content. At the end of the post is a CTA referring readers to download a comprehensive guide on how to use Instagram for business:See how that’s a win-win for everyone? Readers who want to learn more have the opportunity to do so, and the business receives a lead they can nurture … who may even become a customer! Learn more about how to choose the right CTA for every blog post in this article. And check out this collection of clever CTAs to inspire your own efforts.11. Optimize for on-page SEO.After you finish writing, go back and optimize your post for search.Don’t obsess over how many keywords to include. If there are opportunities to incorporate keywords you’re targeting, and it won’t impact reader experience, do it. If you can make your URL shorter and more keyword-friendly, go for it. But don’t cram keywords or shoot for some arbitrary keyword density — Google’s smarter than that!Here’s a little reminder of what you can and should look for:Meta DescriptionMeta descriptions are the descriptions below the post’s page title on Google’s search results pages. They provide searchers with a short summary of the post before clicking into it. They are ideally between 150-160 characters and start with a verb, such as “Learn,” “Read,” or “Discover.” While meta descriptions no longer factor into Google’s keyword ranking algorithm, they do give searchers a snapshot of what they will get by reading the post and can help improve your clickthrough rate from search.Page Title and HeadersMost blogging software uses your post title as your page title, which is the most important on-page SEO element at your disposal. But if you’ve followed our formula so far, you should already have a working title that will naturally include keywords/phrases your target audience is interested in. Don’t over-complicate your title by trying to fit keywords where they don’t naturally belong. That said, if there are clear opportunities to add keywords you’re targeting to your post title and headers, feel free to take them. Also, try to keep your headlines short — ideally, under 65 characters — so they don’t get truncated in search engine results.Anchor TextAnchor text is the word or words that link to another page — either on your website or on another website. Carefully select which keywords you want to link to other pages on your site, because search engines take that into consideration when ranking your page for certain keywords.It’s also important to consider which pages you link to. Consider linking to pages that you want to rank well for that keyword. You could end up getting it to rank on Google’s first page of results instead of its second page, and that ain’t small potatoes.Mobile OptimizationWith mobile devices now accounting for nearly 2 out of every 3 minutes spent online, having a website that is responsive or designed for mobile has become more and more critical. In addition to making sure your website’s visitors (including your blog’s visitors) have the best experience possible, optimizing for mobile will score your website some SEO points.Back in 2015, Google made a change to its algorithm that now penalizes sites that aren’t mobile optimized. This month (May 2016), Google rolled out their second version of the mobile-friendly algorithm update — creating a sense of urgency for the folks that have yet to update their websites. To make sure your site is getting the maximum SEO benefit possible, check out this free guide: How to Make a Mobile-Friendly Website: SEO Tips for a Post-“Mobilegeddon” World.12. Pick a catchy title.Last but not least, it’s time to spruce up that working title of yours. Luckily, we have a simple formula for writing catchy titles that will grab the attention of your reader. Here’s what to consider:Start with your working title.As you start to edit your title, keep in mind that it’s important to keep the title accurate and clear.Then, work on making your title sexy — whether it’s through strong language, alliteration, or another literary tactic.If you can, optimize for SEO by sneaking some keywords in there (only if it’s natural, though!).Finally, see if you can shorten it at all. No one likes a long, overwhelming title — and remember, Google prefers 65 characters or fewer before it truncates it on its search engine results pages.If you’ve mastered the steps above, learn about some way to take your blog posts to the next level in this post. Want some real examples of blog posts? See what your first blog post can look like, below, based on the topic you choose and the audience you’re targeting.Blog Post ExamplesList-Based PostThought Leadership PostCurated Collection PostSlideshare PresentationNewsjacking PostInfographic PostHow-to Post Originally published May 6, 2019 7:30:00 PM, updated October 25 2019 Free Blog Post Templates Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack You’ve probably heard how paramount blogging is to the success of your marketing. But it’s important that you learn how to start a blog and write blog posts for it so that each article supports your business.Without a blog, your SEO can tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put those valuable calls-to-action that generate inbound leads.So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can’t consistently blog?Maybe because, unless you’re one of the few people who actually like writing, business blogging kind of stinks. You have to find words, string them together into sentences … ugh, where do you even start?Download Now: 6 Free Blog Post TemplatesWell my friend, the time for excuses is over.What Is a Blog?A blog is literally short for “web log.” Blogs began in the early 1990s as an online journal for individuals to publish thoughts and stories on their own website. Bloggers then share their blog posts with other internet users. Blog posts used to be much more personal to the writer or group of writers than they are today.Today, people and organizations of all walks of life manage blogs to share analyses, instruction, criticisms, and other observations of an industry in which they are a rising expert.After you read this post, there will be absolutely no reason you can’t blog every single day — and do it quickly. Not only am I about to provide you with a simple blog post formula to follow, but I’m also going to give you free templates for creating five different types of blog posts:The How-To PostThe List-Based PostThe Curated Collection PostThe SlideShare Presentation PostThe Newsjacking PostWith all this blogging how-to, literally anyone can blog as long as they truly know the subject matter they’re writing about. And since you’re an expert in your industry, there’s no longer any reason you can’t sit down every day and hammer out an excellent blog post.Want to learn how to apply blogging and other forms of content marketing to your business? Check out HubSpot Academy’s free content marketing training resource page. How to Write a Blog Post1. Understand your audience.Before you start to write your first blog post, have a clear understanding of your target audience. What do they want to know about? What will resonate with them? This is where creating your buyer personas comes in handy. Consider what you know about your buyer personas and their interests while you’re coming up with a topic for your blog post.For instance, if your readers are millennials looking to start their own business, you probably don’t need to provide them with information about getting started in social media — most of them already have that down. You might, however, want to give them information about how to adjust their approach to social media from a more casual, personal one to a more business-savvy, networking-focused approach. That kind of tweak is what separates you from blogging about generic stuff to the stuff your audience really wants (and needs) to hear.Don’t have buyer personas in place for your business? Here are a few resources to help you get started:Create Buyer Personas for Your Business [Free Template]Blog Post: How to Create Detailed Buyer Personas for Your BusinessMakeMyPersona.com [Free Tool] 1. List-Based PostExample: 10 Fresh Ways to Get Better Results From Your Blog PostsList-based posts are sometimes called “listicles,” a mix of the words “list” and “article.” These are articles that deliver information in the form of a list. A listicle uses subheaders to break down the blog post into individual pieces, helping readers skim and digest your content more easily. According to ClearVoice, listicles are among the most shared types of content on social media across 14 industries.As you can see in the example from our blog, above, listicles can offer various tips and methods for solving a problem.2. Thought Leadership PostExample: What I Wish I Had Known Before Writing My First BookThought leadership blog posts allow you to indulge in your expertise on a particular subject matter and share firsthand knowledge with your readers. These pieces — which can be written in the first person, like the post by Joanna Penn, shown above — help you build trust with your audience so people take your blog seriously as you continue to write for it.3. Curated Collection PostExample: 8 Examples of Evolution in ActionCurated collections are a special type of listicle blog post (the first blog post example, described above). But rather than sharing tips or methods of doing something, this type of blog post shares a list of real examples that all have something in common, in order to prove a larger point. In the example post above, Listverse shares eight real examples of evolution in action among eight different animals — starting with the peppered moth.4. Slideshare PresentationExample: The HubSpot Culture CodeSlideshare is a presentation tool owned by the social network, LinkedIn, that helps publishers package a lot of information into easily shareable slides. Think of it like a PowerPoint, but for the web. With this in mind, Slideshare blog posts help you promote your Slideshare so that it can generate a steady stream of visitors.Unlike blogs, Slideshare decks don’t often rank well on search engines, so they need a platform for getting their message out there to the people who are looking for it. By embedding and summarizing your Slideshare on a blog post, you can share a great deal of information and give it a chance to rank on Google at the same time.Need some Slideshare ideas? In the example above, we turned our company’s “Culture Code” into a Slideshare presentation that anyone can look through and take lessons from, and promoted it through a blog post.5. Newsjacking PostExample: Ivy Goes Mobile With New App for Designers”Newsjacking” is a nickname for “hijacking” your blog to break important news related to your industry. Therefore, the newsjack post is a type of article whose sole purpose is to garner consumers’ attention and, while offering them timeless professional advice, also prove your blog to be a trusted resource for learning about the big things that happen in your industry.The newsjack example above was published by Houzz, a home decor merchant and interior design resource, about a new mobile app that launched just for interior designers. Houzz didn’t launch the app, but the news of its launching is no less important to Houzz’s audience.6. Infographic PostExample: The Key Benefits of Studying Online [Infographic]The infographic post serves a similar purpose as the Slideshare post — the fourth example, explained above — in that it conveys information for which plain blog copy might not be the best format. For example, when you’re looking to share a lot of statistical information (without boring or confusing your readers), building this data into a well-designed, even fun-looking infographic can help keep your readers engaged with your content. It also helps readers remember the information long after they leave your website.7. How-to PostExample: How to Write a Blog Post: A Step-by-Step GuideFor our last example, you need not look any further than the blog post you’re reading right now! How-to guides like this one help solve a problem for your readers. They’re like a cookbook for your industry, walking your audience through a project step by step to improve their literacy on the subject. The more posts like this you create, the more equipped your readers will be to work with you and invest in the services you offer.Ready to blog? Don’t forget to download your six free blog post templates right here.center_img Hi 👋 What’s your name?First NameLast NameHi null, what’s your email address?Email AddressAnd your phone number?Phone NumberWhat is your company’s name and website?CompanyWebsiteHow many employees work there?1Does your company provide any of the following services?Web DesignOnline MarketingSEO/SEMAdvertising Agency ServicesYesNoGet Your Free Templates Free Templates: Tell us a little about yourself below to gain access today: How to Write a Blog Post Topics:last_img read more

The Biggest SEO Blunders of All Time

first_img Originally published Jun 19, 2014 6:30:00 AM, updated February 01 2017 SEO inception: Google punishes itself for using black hat tactics?There’s only one company out there that can bring Google, the almighty ruler of internet search, to its knees. And that company, of course, is Google.Back in 2012, the Google Chrome homepage received a two-month penalty after it was discovered the site was benefiting from paid links.Two years prior, the company got itself in hot water — with itself — for cloaking content on its AdWords help pages.For more instances of Google punishing Google for SEO infractions, check out this great post from Search Engine Land.And there you have it, some of the biggest SEO missteps in recent history. Remember: If you want to stay in the clear with your site, just avoid making these common SEO mistakes. Got any SEO horror stories you’d like to share? Sound off in the comments below! Topics: BMW feels the Google kiss of death for using doorway pages, receives a “0” PageRankThe year was 2006, and German car company BMW’s German website (BMW.de) was mopping it up in the search rankings with important keywords like “used car.”As it turns out, the company had been using doorway pages to artificially inflate their inbound links and rank higher for competitive keywords. A doorway page, also known as a bridge or portal page, is a webpage that’s created solely for the purpose of redirecting visitors to a parent page. In BMW’s case, this page was BMW.de.Even back in 2006, Google wasn’t messing around. BMW.de was promptly blacklisted, receiving a PageRank of 0 as a consequence of the infraction.Toys R Us pays $5.1 million for Toys.com domain name, forgets to set up 301 redirectsToys R Us really, really wanted to dominate the word “toys’ in search, so much so that they paid top dollar for the eponymous domain name, toys.com, back in 2010.While the plan was to score some serious SEO cred for having such a searched-for term — toys — right in their domain name, the crew handling the project made a big, big mistake: when they launched the new site, they failed to redirect their old URLs. As a result, Google re-indexed the site, so instead of seeing their search ranking for “toys” climb, the Toys R’ Us team watched it take a nose dive.In this case, there was no ill SEO-intent on the part of the company. They didn’t use any black hat tactics — they just messed up. Big time.Want to make sure the same thing doesn’t happen to you? When making big changes to your site, keep track of everything in a workbook.Overstock.com trades discounts for links, loses $1.05 billion in revenue after Google takes noticeRap Genius was by no means the first company to construct a scheme for generating rank-boosting links. Back in 2011, it was discovered that online retailer Overstock.com was encouraging colleges and universities to embed links on their websites in exchange for faculty and student discounts on Overstock.com merchandise.As far as terrible, sleazy, no-good, rotten link-building schemes go, this one was actually pretty clever. The “.edu” designation that most academic websites carry gives those sites some extra authoritativeness in the eyes of Google. So if you can get a bunch of these sites to link to your site using the keywords you want to target, you’ll be more likely to rank for those keywords.The problem, of course, is that trading discounts for links doesn’t help make information on the web any more organized. In fact, it muddles it all up (why would all these academic institutions link to product pages for bunk beds and lawn furniture?).Google, of course, penalized Overstock.com big time. These penalties were part of the reason why Overstock.com’s revenue dropped by $1.05 billion in 2011.J. C. Penney sees ranking for “living room furniture” drop from #1 to #68 in a matter of hours after Google penaltyAnother retail company, another link-building scheme. In this case, it’s theorized that J. C. Penney, or the SEO firm that worked for them, bought the company into a paid link network.As a result of participating in the network, the retailer received such an astronomical amount of inbound links — which targeted very specific keyword phrases — that the J. C. Penney site was ranking first for, well, almost everything. This came across as suspicious to some, including journalist David Segal.For the full scoop, you’ll definitely want to check out his New York Times piece on the subject, “The Dirty Little Secrets of Search.” For the abridged version, I think one of the most fascinating aspects of this case was how fast Google was able to take action and drop J. C. Penney’s search rankings. Within hours, they were ranking in the high 60s and 70s for search terms that they used to rank first for (including “living room furniture” and “Samsonite carry on luggage”).So for those of you who’ve ever thought about dabbling in paid link-building networks, take heed. Google knows what’s up, and will bring the pain if it needs to.Rap Genius loses 80% of its traffic after Google uncovers link-building scheme We all know that getting backlinks (a.k.a. inbound links) from trusted websites is a great way to give your website’s search rankings a boost. However, as the lyrics website Rap Genius would discover, the method you use to generate those backlinks is of considerable importance. If your website is attracting links because you regularly create stellar content and people in your industry love you and they always share and link to your stuff, then guess what? You’re golden! Google will give you a pat on the back.However, if you’re attracting links by regularly sending out spammy emails that instruct people to link to specific pages of yours, Google’s going to bring the heat.Rap Genius went so far as to develop a network of bloggers who received publicity for their posts in exchange for including links to specific song lyrics on the Rap Genius site. This “affiliate program,” as Rap Genius called it, didn’t fly with Google, especially since the lyrics the blogs linked to rarely aligned with the actual content of the posts.As a result of this scheme, Google delivered a punishing blow to Rap Genius’s search rankings, and — for a short while — the company lost 80% of its daily organic traffic.Fortunately for Rap Genius, Google is willing to forgive. After publicly admitting that their SEO tactics were whack, and deconstructing their link-building network, Rap Genius was allowed back on Google’s search results pages.center_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Marketers … we’re always looking for ways to make our metrics skyrocket up and to the right. We love our tips, tricks, hacks, “insider” secrets, and yes, we even love our performance-enhancing drugs (sips coffee).Where were we?Right … it seems we’re all so obsessed with improving and optimizing and driving results, that we’re sometimes tempted to break the rules. In the world of SEO, we call that using black hat tactics. And of course, we all think these black hat tactics are unfair or unethical and we never, ever use them.But here’s the thing: If black hat SEO can give your numbers a big boost and get you the results you need, why not go for it? I mean, what’s the worst that could happen?Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that’s filled with examples of companies that broke the rules and paid the price.Remember, as that influential marketing guy wrote in that famous book of his, “The Dark Side of the Force is the pathway to many abilities some consider to be … unnatural.”Actually, that’s from Star Wars. But the message is still relevant: You might hit your numbers using black hat tactics but, inevitably, Google’s going to notice that you’re doing something “unnatural.” And Google ain’t afraid to lay down the law.(Pssst. Want to make sure your website is squeaky clean? Check out our new guide, 10 SEO Mistakes to Avoid During Your Next Website Redesign.)The SEO Hall of Shame SEO Mistakeslast_img read more