Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social media moves at the speed of light, so if you’re just getting started now, there are conceivably tons of nuances you may have missed. Many people seek out sketchy or outdated Google results instead of asking someone, because they feel these are things they should already know the answer to. Well we think that’s just not the best approach, so we compiled a list of those simple social media questions that people seem pretty timid to ask and are providing you the answers so you never again have to perform a panicked Google search or blindly nod your head in agreement during a marketing meeting.Answers to Your Google+ Questions1.) Where do I go to create a Google+ business page?Visit http://plus.google.com/pages/create to get started, and remember that you need a Google account to set up a page. Find more detailed instructions here.2.) What is the difference between a Google+ Page and a Google+ Profile?A Google+ Profile is for people, while a Google+ Page is for an entity (like your business!).3.) Can I add multiple page administrators?At this time, no. Until this functionality is added, a workaround is creating a team Gmail email address like email@example.com and using this to create your Google+ page. That way, multiple people on your team have access and management of your page is not limited to one person.4.) What is Direct Connect?Direct Connect allows searchers to immediately find a Google+ Page in Google search and add it to their Google+ Circles by searching +brandname. Right now, not all Google+ Pages that apply for Direct Connect functionality are given it, but everyone can and should make their page eligible so they are ready when functionality rolls out to everyone.5.) How do I become eligible for Direct Connect?The easiest way is to add your website link to your Google+ Page and add a snippet of code to your site, explained in more detail on Google’s support site.6.) Can my Google+ Page add people to Circles or +1 content?It depends. If someone mentions you or adds you to their Circles first, then your Google+ Page can Circle them. Otherwise, you cannot add people to your Google+ Page Circles. As for +1’ing content, no, you cannot +1 content as a Google+ Page.7.) Can I add someone to more than once Circle?You sure can!8.) What’s an Extended Circle?Extended Circles refer to your Circles’ Circles, so content a Google+ user shares with their extended circles will also appear in the incoming stream of people from whom they are one degree removed. Only Profiles can share via Extended Circles though — not Pages.9.) Can all business pages participate in a Google+ Hangout, and is there an attendee limit? Yes, all business pages can make use of the Google+ Hangout feature, but unfortunately the limit is 9 people for almost everyone. Google+ is experimenting with a feature called Hangouts on Air that will remedy this problem and allow people who aren’t participating to simply watch the Hangout, but it is not available yet.10.) Do Google+ Pages and posts appear in search results?Yes, both the pages and posts appear in search results, which is why integrating Google+ into your social media strategy can also help your SEO. Google continues to roll out more ways in which Google+ is integrated into search results, with four new developments in just the past few weeks.Answers to Your Twitter Questions11.) Can I change my Twitter username?Yes, you can! Simply go to the ‘Account’ tab on Twitter, and you’ll see a field to change your username. Doing this will not wipe out your tweets or followers.12.) Should I follow back everyone who follows me? There is not an established industry best practice on this, but let’s throw down a definitive answer on whether you should follow someone on Twitter. No, you should not follow back everyone who follows you. However, if that person provides useful or interesting tweets, you should absolutely follow them. Also, keep in mind that being stingy with your follow-backs makes you look…well…stingy. And that’s not a good look on anyone.13.) What is a #hashtag, and how do I use it?A #hashtag is a way to organize topics and make them easier to filter in Twitter search results. For example, HubSpot uses the hashtag #HoHoHubspot in holiday tweets to indicate the tweet is holiday related, to make it easier for people to find our holiday content on Twitter, and so they can also tag inbound marketing related holiday content in tweets of their own. Using #hashtags is also a great idea for online and offline events, so people at the event and those not in attendance can follow the conversations happening around the event.14.) How do I use an @reply?An @reply is a public message sent from one Twitter user to another. You can do this by putting another user’s Twitter username after @ somewhere within the body of the tweet. A user’s @mentions will appear in the tab @username on that user’s homepage. Again, this is not private, so don’t say anything you’re not comfortable saying to the world!15.) How do I use a direct message (DM)?If you need to message another Twitter user in a more private way than the @reply allows, opt for a direct message. These can be sent by clicking the Message link, or typing D Username into the “What’s Happening” field. Think of this as Twitter email.16.) What is a TweetChat?Also known as a Twitter Chat, a TweetChat is a conversation that happens on Twitter during a pre-designated date and time, usually centered around an industry topic and aggregated through use of a #hashtag. For example, HubSpot hosts tweet chats around marketing topics like search engine optimization with the hashtag #InboundChat.17.) How do I personalize a retweet?You can quickly retweet (RT) someone else’s tweet by clicking the arrows on the bottom of that tweet, but unfortunately, this doesn’t let you personalize the tweet. Instead, perform a manual retweet in four steps by copying the tweet and username, replacing the username with an @reply, typing RT at the front, and adding in your commentary.18.) What are Twitter Lists, and how do I use them?Twitter Lists let you group together the tweet streams of people you’re most interested in. Create a new list, name it according to those you’ll add, and simply input their Twitter usernames to create a more targeted stream of content. These can be private or public, so others can also follow your lists.19.) How do I find people to follow?Your follow list will grow organically over time, but the ‘Who to Follow’ feature on Twitter is a great place to start if you need suggestions. Type in industry keywords and keywords related to topics that interest you. You can also search for the names of people in your industry that you know to see who they are following.20.) What are Favorites and how do I use them?Think of Favorites like Twitter bookmarking. When you hover your mouse over a tweet you want to Favorite, click the star so it becomes yellow. That tweet will appear in your Favorites tab on Twitter, and can be referred back to for useful links, kind comments about you or your company, or important pieces of data.Answers to Your Facebook Questions21.) What’s the difference between a Facebook Profile and a Facebook Page?As with Google+, a Facebook Profile is for a person, while a Facebook Page is for an entity, like your company.22.) Oops, I set up a profile instead! Can I transfer it to a page?Yes, Facebook released a Profile to Business Page Migration Tool this year that lets you do this without losing followers or alerting them of the change. However, your page content and photos are not migrated over. If you have fewer than 100 friends, you also have the option to rename your business page.23.) When I set up my Facebook Page, can it have more than one administrator?Yes, as long as each administrator has their own Facebook account. Go to ‘Applications,’ then select ‘Page Manager’ to add someone else as a page administrator.24.) How do I claim my page’s vanity URL?First, you need to have at least 25 Likes (fans) for your page. Once you reach this milestone, go to http://facebook.com/username, click ‘Select a Username,’ enter your desired username, press ‘Check Availability,’ and confirm your username once you find the one you like.25.) What exactly does the ‘Talking About This’ number on my page measure?’Talking About This’ can be found under the number of Likes on your Facebook Page, and it measures user-initiated activity related to that page. This includes things like: posting to your wall, liking your content, commenting on your content, sharing your posts, sharing content on your page, sharing or mentioning your page, or checking in with you.26.) What’s the pricing structure for paid Facebook Ads?Facebook Ads run slightly different than Google’s PPC ads. Facebook will let you choose a CPM model, in which you pay per thousand ad impressions, or a CPC model, in which you pay for clicks. Click-through rate on Facebook ads is usually low, so a CPC model will likely be the least expensive.Answers to Your LinkedIn Questions 27.) Can I customize the anchor text in the ‘Websites’ section of my profile? How?Yes, and you should, because inbound links to your website with good anchor text drive more traffic. To do so, click ‘Edit’ next to the ‘Website’ field on your profile, and select ‘Other’ in the dropdown menu to customize the anchor text.28.) Can I message people on LinkedIn if we’re not connected?You can only message people if you have a first degree connection with them or you hold a Premium (paid) account. If you do have a Premium Account, you can do it using OpenLink if the user you’re attempting to message allows it.29.) How can I see who is viewing my profile?You can only see who is viewing your profile if you let them see when you view theirs. To allow this, click ‘Settings’ and select “See what others see when you’ve viewed their profile.”30.) How do I activate status updates for my Company Page?From your Company Page, click ‘Edit’ under ‘Admin Tools.’ If checked, uncheck the box that says “All employees with a valid email registered to the company domain.” Then select the ‘Designated Users Only’ button, and designate who you would like to be an admin under ‘Manage Admins.’ Only the people you designate as admins will be able to administrate the status updates on your Company Page.31.) How do I pull in my blog’s RSS feed to my LinkedIn Company Page?Blog feeds can be added to Company Pages via an app called Blog Link. More LinkedIn apps are available in the LinkedIn Apps section of the Learning Center, including a tweet app, a poll app, and a SlideShare app, all of which are excellent additions to turn your LinkedIn company page into an inbound marketing machine.What simple social media questions have you always wanted an answer to? Share questions and answers to your burning questions in a judgment free zone!Image credit: Andréias, Bruce Clay, Inc, topgold, dearanxiety, ekelly89 Topics: Originally published Dec 7, 2011 2:00:00 PM, updated October 20 2016 Social Media
Are you doing anything this weekend to generate traffic to your website? If you’re a B2B marketer, chances are you’ve probably asked yourself at some point: How do I keep marketing effectively when nobody is in the office? You want to continue to drive traffic and leads, but you don’t know exactly how.The wrong thing to do is assume that nobody is listening on holidays or during weekends. Depending on your audience, this could actually be a good time for a new blog post, video release, or email. Data from a recent Xobni survey shows that people are still wired into work during time off: 68% of working adults say they check email while they aren’t working, and 27% of those people will check email more than once.Here are some tips on how you can use this knowledge to the advantage of your marketing program.Be Creative in Your CommunicationsTry something a little zany, and see what happens. Marketing on a day off can sometimes work in your favor because there’s less clutter in people’s inboxes and social media feeds. It could also make your job a lot harder because people don’t want to be bothered. This means you’ve gotta step it up!The email below is a great example of what we’re talking about. Aside from witty copy, the sender has an extra special offer:The result of a creative message like this is not only traffic and leads to your site, but it’s also an entertained email recipient. The readers of this email probably felt lucky even though they were working on holiday. And if your readers feel lucky to be getting an email from you on a day off, that’s a wonderful thing! Think of creative ways you can stand out in your audience’s social media feeds and inboxes during off-times or holidays by playing with witty language and special offers. Test and Measure Your Marketing TacticsIf you’re going to try out some out-of-the-box communication tactics, you’re going to want to walk away from the experience with some lessons learned. The best way to do this is to take a scientific approach through which you can use testing and data to drive future decisions.An excellent example of a company that tried this is Brewer’s Market. The test was featured on subscription site WhichTestWon.com as an example of how to test during the holidays. The goal was to determine which copy was most appealing to gift-buyers. The company did an A/B split test on its homepage and found that its control page performed 61% better than the treatment page from December 16th to the 23rd. The article concludes with an excellent insight: Although in hindsight, it makes sense to adjust your copy length and benefits for your seasonal visitors’ perspective, the idea was a huge point of contention between the site’s execs, some of whom “hated” the winning version… before they saw the results data. Now, their 2012 design plans include tweaked homepage versions for all major holidays from Valentine’s Day on.While this an example of how a business used A/B testing to optimize their homepage for the holiday season, holidays and off-hours are also a safe time to conduct tests in general, due to a reduction in traffic and attention. You’ll just want to make sure you’re still generating enough traffic to make your tests statistically significant.Don’t Quit on Content Just because it’s the weekend or a holiday doesn’t mean your audience will completely stay away from the internet (in fact, we’ve heard of some people even using work as an excuse to take a break from a lot of family time). Maybe your audience just prefers to use Twitter more on the weekends. The only way to find out is to try using a variety of channels and analyze what works best for your individual audience. QuickenLoans, for example, recently used its blog during the quietest week of the holiday season to drive traffic to their site. The company posted a series of timely articles, from what to do with unwanted gift cards, to how to handle post-holiday returns, to fireplace alternatives that will keep you cozy and New Year’s Eve safety tips. The takeaway here is that you shouldn’t stop publishing content when people are out of the office. Instead, you should adjust your content so that it’s timely and promoted using the channels your audience uses during their time off. Use Data to Make Informed DecisionsIf you know a certain segment of your audience is more likely to be working on Sundays (young and hungry entrepreneurs perhaps), you can use that knowledge to drive your decisions and create targeted, relevant content directed toward that segment. Likewise, if you know a certain demographic is going to be annoyed by certain messaging over the holidays, you can avoid a bad situation. The Xobni survey found that younger adults between the ages of 18 to 44 were most likely to feel annoyed or frustrated about receiving work-related emails during the holidays.You can learn more about your audience’s preferences by observing which demographics convert on certain days. If your landing page forms ask the right demographic questions, you can export your lead data, along with the conversion dates, and do tons of great analysis like figuring out exactly who converts on Saturday mornings? Knowing that will help you identify the kinds of people you should hit with your Saturday morning email send, for example.Show Your Brand’s PersonalityHolidays and weekends are the perfect time to lighten things up, have a little fun, and show off the part of your brand’s personality that makes it relatable to your audience. Google is known for doing this and doing it well. Its most recent treat was an interactive Google logo that played “Jingle Bells.” This past Halloween, HubSpot released a video of our very own flash mob, complete with zombies and gore, to the soundtrack of Michael Jackson’s hit, “Thriller.” Not only did we have a blast making the video, but we also managed to give our audience a Halloween treat and show off our brand’s unique personality.Have you had any success with marketing during the holidays or off hours? What worked (or didn’t work) for you? Topics: Inbound Marketing Originally published Jan 27, 2012 6:30:00 PM, updated March 21 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Originally published Sep 12, 2014 6:00:00 AM, updated February 01 2017 Conferences Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: I just got out of a meeting where our #INBOUND14 event leader told us to remember to bring a bunch of stuff to the BCEC next week (we’re having out big annual conference — if you still want tickets, they’re available ’til Sunday!)It prompted me to start a pretty lengthy personal pre-conference to-do list: stuff to prepare, stuff to bring, that sort of thing. After I got through it all, I felt like it could be useful for anyone attending pretty much any conference soon. So, for those attending INBOUND next week, gearing up for other conferences in the fall, or just really into organization, here’s a little checklist to keep with you so you don’t forget to do, or bring, critical stuff. What to Pack & Prepare Before Any Big Conference1) Get a map of the conference center.Conference centers are big. They have like 47,000 entrances and exits. Often, they all look exactly the same. And if you’re like me, someone saying “Go to the North Entrance” means nothing, because I’m not a human compass. Give yourself a leg-up by accessing a conference map and printing that bad boy out — or simply bookmarking it on your phone’s browser for reference as you move from session to session.For INBOUND attendees, you don’t even have to mess with that … just download the mobile app. It tells you where everything in the conference center is located. It will be your best friend next week.UPDATE: Download the INBOUND 2015 mobile app for your device2) Get a map of the area, too.If you’re venturing into unfamiliar territory, bring a map of the area — or use Google Maps to orient yourself.If you’re coming to INBOUND, here’s a link that’ll explain the area and where you’re going, and here’s some information about fun stuff in the area, divided up by “persona” — because we’re geeky like that. 3) Pack a sweater so you can layer.Weather in Boston is crazy, so if you’re coming to INBOUND, I have one word for you: layers. It could be 80. It could be 50. Welcome to Beantown.But this goes for any conference — conference centers typically blast the A/C to account for the body heat attendees generate, and it may be a little too cold for some conference goers.If you run cold like I do, you’ll be glad you have some layers to pile on. If you run hot, you strut those summer legs for a few more weeks, you firecracker, you.4) Grab your laptop and charger.You’ll need it to take notes in sessions, live-blog, and do a little work/emailing. I look forward to seeing folks gathered around the outlets and charging station next week — they’re like the water coolers of conferences ;-)5) Don’t forget your phone charger, too.At the very least, bring a USB to charge your mobile from your computer. If you want to be extra prepared, bring a wall charger so your laptop better doesn’t drain so fast. (And if you want to make some friends, bring a power strip, too.)6) Get a stack of business cards — more than you think you’ll need.I’m notorious for forgetting business cards. I’ve already put them in my purse for next week. (Cross that off the to-do list.)7) Figure out the must-see sessions, and must-do activities.There’s likely a ton of stuff going on at any big conference — you won’t be able to see and do it all. Check out the agenda, sessions, networking events, and parties, and prioritize the ones you absolutely cannot miss. List those out, along with times and locations, to make it easy for you to plan your time at the event.(Hint: If you’re coming to INBOUND, the mobile app will make this easy to do with functionality to plot this all out right within the app. Download it here for iOS, here for Android.)8) Figure out who you want to meet.Research attendees that are going to the conference you would love to meet. It gives you time to set up meetings, research, and prepare. Also … you probably guessed I was going to say this, but .. if you’re going to INBOUND you can download the app and find other attendees. There, I said it. Just download the app okay?9) Figure out how check-in/registration works.Whenever I show up at a big conference, I get all swept away with the enormity of the thing and just want to dive right into exploring, sessions, networking, etc. Only I can’t. Because I’m not checked in yet.Boooo.It’s a boring necessity, but if you know how it works in advance, you can get it done much more quickly — and get to the conference fun a lot sooner. Research the process beforehand so you know:Where registration is locatedWhat time it startsWhat you need to bring to get checked inIf there’s an early check-in so you can skip the linesThat last one is critical. If you come at peak times, like the first day of the conference, or an hour before opening keynote, you’re going to face longer lines. That’s just the way it is. Make your life easier and show up in off-hours — we’re encouraging people at INBOUND to show up on Sunday from 2-6, or early Monday (registration opens at 7:30 AM that day) to beat the lines.10) Set your out-of-office (OOO) autoreply message, and enjoy yourself!If you need some inspiration for an OOO message (or a delayed response message, if you’re still checking email while you’re away), check out this post of hilarious and creative OOO replies.
Emotion is a major force in online sales. As much as we tend to disparage “emotion” in purchasing decisions, the fact is everyone thinks and makes choices based on emotion.We can’t prevent this. Emotional decision-making is hardwired into our brain’s functionality. In fact, without guidance from our emotions, decision-making would be nearly impossible.Not only is it appropriate to use emotion in your landing page, but it’s essential for the decision-making process. That being said, you don’t want to go overboard. In this post, I want to show you is how you can use emotion in the most effective way in your landing pages.Know your audience’s emotional needs.The first step to using emotion in a landing page is discovering the emotions that will make a difference in your audience’s actions (assuming that you already know who your customers are). Every purchase and conversion is a driven by the customer’s emotional need.If you are selling arthritis relief cream, your customer’s emotional needs are for relief.If you are providing consulting services for office organization, then your customer’s emotional needs are for control or stress relief.If you design outdoor living spaces, then your customers want relaxation or enjoyment or respect from their neighbors.There are a basic set of human needs and desires. All you need to do is identify which of these emotional needs your customers have. Then, you use the techniques described below to tap into those emotional needs on your landing pages.Use images of people.As a general rule, pictures have the most power in affecting emotion. But what types of pictures are the most emotionally powerful?Pictures of people. We are drawn to such pictures because we can identify with the person in the picture. We see emotion in their eyes and in their faces and in their body language. In a way that is both immediate and unavoidable, our emotions are affected by what we see.Image from reddit. Landing pages that use pictures of people can affect the emotions, too — perhaps not in a tear-jerking way, but at least in such a way that the user will feel something. And because of that feeling, they decide to convert.Pictures of people are remarkably effective. Usually, these people are expressing an emotion that the user is supposed to feel.eHarmony uses a picture of two people who are obviously in love. The user, looking at this picture, may also feel the pangs of romantic emotions, and then want to look for a match.Evernote’s landing page pictures a woman who looks confident, organized, and in control. These are emotions that Evernote users-to-be may want to feel, too.This isn’t just some psychological gimmick. Humans tend to mirror one another’s attitudes and actions. When you look at images of someone who is exhibiting a certain emotion, you will experience that same emotion to some extent, too.Use colors that cause the right emotion.Color plays a major role in our emotions. Over 20 years ago, studies found that children with violent tendencies will relax and calm down when placed in a pink room. Hospital researchers have discovered that replacing blue-tinted lighting with gold-tinted lighting makes medical staff feel soothed. More recently, researchers have also found that creative inspiration comes more often to people who work in rooms that are painted blue.Color affects our attitudes, emotions, and actions. It’s most powerful effect, however, is on the emotions, which in turn affect our actions. Conversioner’s color wheel outlines some of the ways in which we are affected by the colors we see.Image from Conversioner.comI’ve strategically selected an orange color scheme on part of my site’s landing page. It’s an upbeat, attention-grabbing color. I’m looking to partner with optimistic visionaries, and this color is exactly what I need.You’ll improve the emotional connectedness of your landing pages if you use a color scheme that brings out the emotion that you want your users to experience.Focus on benefits to provide gratification.Users want benefits. They already know what they need, how much it’s going to cost, and where to find it. What will tip the scales in their decision? It’s the benefits of the product or service that you are selling.To be emotionally effective, landing pages should be benefit-heavy and solution-light. Mention the solution only to inform users about what product or service you are selling. Focus on the benefits in order to connect most directly with their emotions.Listing benefits is exactly what Pampers does in their diaper landing page. They give you a whole list of benefits. Notice how the language itself has emotional overtones — “comfort,” and “protection.” Every child’s caregiver wants her child to be comforted and protected. These words, loaded with emotion, will help encourage a conversion.Remind users of the pain to cause emotional avoidance.Pain and emotion are closely connected. They share a common brain processing center, the cingulate cortex, and work in conjunction to tell the body how to behave in response.We tend to respond to pain and pleasure with a far greater amount of emotional involvement than we do, say, to a more “objective” or non-urgent decision, such as whether to go to Olive Garden or Carrabba’s for dinner.Pain demands immediate alleviation.I need to go to the bathroomI’m going to have this babyI need to find a more comfortable chairI need to get the spiders out of my houseI need to get a more reliable vehicleHere’s the thing about pain, though. Someone doesn’t have to feel the pain to experience the same urgency or sensitive response. They only need to be reminded of the pain in a subtle way. When they feel that pain or are reminded of it, they are more likely to act and to convert. Since we’re talking about Carrabba’s, let’s see if they use pain in their landing page. They do — it’s a subtle and understated example of what a might pain reminder might be. In this page, they simply show a picture of food. This, however, may signal my pain receptors to the fact that I am hungry and need satiation.LifeLock wants their users to feel a little bit of the fear of losing their identity, so they subtly introduce this pain into their landing page. And here’s another. InsureMyTrip uses the term “worry-free.” Even words with a negative emotional response can be used in such a way that makes them appealing, and serves the goal of the landing page.Words have emotional power. Choose them carefully, and use them wisely.ConclusionDon’t miss the importance of emotion. Jim Joseph, a contributor to Entrepreneur, wrote “A very important element to marketing that too many entrepreneurs overlook is finding your emotional benefit.”Emotion is too powerful to overlook. Emotion underlies everything we do. You users need to not only see and understand what you are providing, but they need to feel it, too. Those feelings are what will cause them to convert.How do you use emotion in your landing pages? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Don’t simply present the user with pain. Show them the pain, then present your product or service as the solution to that pain.Use emotionally loaded words.Specific words have emotional power. Using emotional words brings out the emotional power in your landing page.Here’s how to use emotionally loaded words. Simply identify the emotion that you are targeting, then use words that elicit those emotions. This list of emotional words from PsychPage.com will help you identify the right words.It’s important not to overdo it with emotional words. As powerful as they may be, they lose power with overuse.Here’s an example of not overdoing it. This landing page for Aruba vacations uses the word “happy,” a clear emotional marker that is designed to elicit a response: Originally published Dec 4, 2014 8:00:00 AM, updated July 28 2017 Topics: Emotion in Marketing
Professional services firms rely upon a variety of marketing channels to gather leads, attract new clients, and encourage other professionals to refer their firm. Many see event sponsorships and the networking functions associated with them as effective ways to build visibility for their firms, score face time with key individuals who influence prospects, and win referrals.They couldn’t be more wrong.The Hinge Research Institute recently conducted a survey of almost 1,200 managers and c-suite professionals in a wide range of industries — the individuals most likely to influence business referrals — and the results published in our Referral Marketing Study may surprise you.Subscribe to HubSpot’s Agency newsletter today.The survey revealed that sponsorships and the networking events associated with them were the least effective ways to influence referrals. In fact, less than one percent of respondents learned about the agencies they referred through sponsorships, and only 3.4% found networking events effective for finding and recommending potential service providers.The Problem with SponsorshipsSo why don’t sponsorships work? While they can contribute to your brand awareness, they are lousy at conveying your agency’s value proposition. Printing logos on cocktail napkins and tournament signage has zero value if the individuals who see them have no idea what you bring to the table.Sponsorships only make sense if they present a valuable “pay-to-play” opportunity — for instance, allowing you to speak to a group of influencers. Sponsorships may also provide some benefit if they demonstrate your involvement in a group that’s crucial to your business. In either case, you’ll want to use your participation to improve your agency’s visibility. That could mean securing a speaking engagement or an article placement as part of the deal.So if sponsorships are such a poor source of referrals, what does work?How to Get Referrals Without SponsorshipsTake a look at the following graph. There are a number of referral techniques that can yield significant results, starting with reciprocity. Our studies revealed that the more firms referred others, the more referrals they received in return.Social and professional relationships can also be valuable referral producers. The best relationships are those that combine both social and professional interactions. However, the study found social relationships had little effect on referrals if there was no associated direct knowledge of expertise. Like sponsorships, if your contacts don’t know what you do, they aren’t going to refer you.By far, the greatest source of referrals is what we call Visible Expertise — the degree to which people in your firm are well-known industry experts. Individual experts develop this kind of visibility by speaking at industry events and publishing valuable thought-leadership pieces in trade publications, newsletters, and online.Another Hinge study focusing on the best practices of high-growth professional services firms discovered that the five top marketing techniques that yielded the greatest return were, in order:Speaking engagementsBlog posts and articlesSocial mediaBook or other signature contentOnline presenceAn inbound marketing strategy is the clear winner for demonstrating expertise, building visibility and value for your firm, and influencing key professionals to refer your company to others.So the next time your firm is offered a sponsorship opportunity, you might want to politely pass on it — unless it presents a solid opportunity to secure a lucrative speaking engagement in front of a group of business influencers. Topics: Don’t forget to share this post! Referral Marketing Originally published Nov 9, 2016 5:00:00 AM, updated February 01 2017
As content marketing continues to prove itself in the digital marketing realm, an increasing number of business owners find themselves balancing precariously at the edge of the blogosphere, building up courage to take the plunge.But if you’re new to the practice, you need to be extra careful not to make any rookie errors. A few simple blogging mistakes can turn an otherwise stellar content marketing strategy into an embarrassing, sticky mess. Thankfully, these blunders are easy to avoid when you know exactly what you shouldn’t be doing.Here are seven common blogging mistakes your business will want to stay away from…far, far away:1) Typos, typos, typosTypos are one of the biggest – and most unforgivable – blogging mistakes. They show a lack of attention to detail, imply sloppy work, and ultimately put off prospective customers. Would you really want to work with a business that lets mistakes slide on their own work? We didn’t think so.2) No conversion pointsNot having conversion points in your content undermines your entire digital marketing strategy. Readers who resonate with your blog will probably be interested in premium content like an ebook, which can further guide them along their buyer’s journey. Don’t miss out on this opportunity to convert them into a lead by not including a call to action within your blog.3) No imagesA blog without images is like a video without sound. And while an image might not always be essential to understand the point of your article, it will make the experience a lot more enjoyable. Inserting images into your blog will hold your audience’s attention for longer, add value to the content, and increase your chance of converting the reader into a lead.4) Rambling on and on (and on)We hate to break it to you, but unless someone is a hard-core fan of your content then they probably aren’t going to read your entire 800+ word blog. Writing unnecessarily long posts is a common blogging mistake, as writers confuse quality with quantity. Keep it short and sweet to around 500 words and you’ll be flying. Your reader’s time is valuable, and they’ll appreciate it being treated as such.5) Sales-speak overloadThink about why your company has a blog in the first place – to attract potential clients with informative and intrinsically valuable content. Don’t undermine this strategy with transparent attempts to push your product on digital passers-by who’ve yet to indicate any interest.Even if you’re writing a bottom of funnel blog that describes your offering in detail, try to frame it as a solution instead of a direct sales pitch. Your reader is smarter than you think, and will see straight through any attempt to underhandedly force your product on them.6) Clickbait titlesClickbait is the scourge of content. Even though shamelessly exploiting human curiosity might get you a few extra clicks and page views, it just isn’t worth it – your reader will lose respect for your company and brand. Your goal should be to build a following of readers who find value in your writing and content – not to become Buzzfeed Wannabe 2.0.7) Unprofessional contentYour tone should always reflect that you’re writing on behalf of your company. If your culture allows for satirical posts and celebrity gossip, by all means go to town. Just be wary of being overly casual and driving away potential clients looking for serious solutions to their serious problems.Most readers respond infinitely better to fact-driven blog posts that address their pain points effectively. And if you are overcome by the urge to Biebs it up do everyone a favour and confine it to a personal blog or Tumblr.At the end of the day, avoiding blogging mistakes only addresses one part of an effective content marketing strategy and a successful business. If you’d like to learn more about content marketing strategy download our ‘5-step plan to generating leads from content marketing’ today! Originally published Nov 22, 2016 1:30:00 PM, updated July 28 2017 Blogging Mistakes Don’t forget to share this post! Topics:
7) TranquiloThe pitch: The Tranquilo Mat is a portable vibrating mat that soothes baby in the crib, stroller, or on the go! The mat helps baby transition from a mother’s womb to the world during the “fourth trimester” after birth.The logotype is an expressive and playful script that embodies the feel-good of the soothing mat. The friendly curves of the hand-scripted font and the light green color create an approachable and optimistic vibe. Slogans & Taglines If you’re a young startup just beginning to find your footing in the business world, having a quality, professional-looking logo can help you look great in front of potential investors and clearly establish what your brand stands for.Designing a logo that is simple enough to be absorbed and understood quickly, but still conveys the many meanings a brand might depend on is not an easy task. Generating creative logo ideas can be very time-consuming.On ABC’s Shark Tank, companies only have a few minutes to pitch their business to the panel of investors, which means their logo needs to say a lot about what kind of business they are.Download Now: Free Brand Building GuideI’ve examined 96 companies from Shark Tank, Season 8 (check the full list here) and selected the best Shark Tank logos, explaining in-depth why each logo works and which design elements make it great.The process of designing a logo requires an enormous amount of patience and an obsession with getting it right. So whether you’re a designer looking for some inspiration or an entrepreneur looking for logo design ideas for your business — you’re in the right place! Check out my analysis of the logos below to inspire your own design.8 Best Shark Tank LogosToymailEdnVibesLaidBrandRinseKitChirpsTranquiloBiemHow do you judge a logo? 2) Edn The pitch: Edn is a seed pod to grow your tiny garden indoor. Now anyone can master growing herbs, vegetables and flowers within the comfort of their home. The Small Garden’s soil-free technology takes care of your plants, so you don’t need to. The seed pods are dirt-free, so there’s no mess to clean up.The wordmark feels very light and clean. The line over the “e” adds some character to it and marks the accent. The turquoise color adds a sense of nature and an organic feel to this slim and elegant typography. I have judged all the Shark Tank logos by the following five criteria:Simplicity: Is the design simple and clean enough to be flexible and easily recognizable? Is it not too busy, distracting, or confusing?Memorability: Is it quickly recognizable? Is it clever? Will people only have to spend a second or two thinking about it to get it?Timelessness: Will it still be a great logo in 10, 20, or even 50 years?Versatility: Does it scale to different sizes without losing quality or clarity? Will it work across various media and within different contexts?Appropriateness: Does it resonate with the desired audience and industry of the business? 4) LaidBrandThe pitch: LaidBrand is a pheromone-enriched hair care. Pheromones are naturally occurring chemicals in humans, and to put it simply without getting too technical, pheromones trigger responses. Whether you are trying to attract a mate or just exude that extra boost of confidence, pheromones play a huge part in achieving those desires.The new wordmark is quite elegant and striking and the characteristic cuts on both sides add some sexy touch to it. There’s a great harmony between the cuts and the middle “A” letters. Overall, a great logo that sets a strong tone and makes it feel like something completely different. Don’t forget to share this post! 5) RinseKit The pitch: RinseKit is the only portable shower to have the pressure of a garden hose without pumping or batteries. With up to 4 minutes of spray time, RinseKit’s 2 gallon system holds pressure for over a month.Overall, this is a very bold and dynamic logo. I like the underline that symbolizes a stream of water. Very confident, flat design with a special treatment that makes it look unique. It’s a complete conceptual and graphic solution. A good logo is distinctive, appropriate, practical, graphic, simple in form, and conveys an intended message. The most successful companies continue to say:Simpler is better.And these companies definitely made the right hiring decision, whether they hired an independent design or a design agency, their logos came out well executed.I’m going to judge these Shark Tank logos only in terms of their pure visual aesthetics without discussing the whole identity system, and how these logos work on the applications like websites, stationery design etc.Simple ≠ EasyRemember that the simplest ideas often require many hours of tweaking design concepts. Simplicity is something that is achieved by eliminating unnecessary elements — going from a visual clutter to a visual essence.Principles of a Good Logo The 8 Best Startup Logos from Shark Tank Season 81) Toymail The pitch: Toymail is a toy with hidden components inside that allow you to send a message to your kids. With just a push of a button, kids can connect to Mom, Dad, grandparents, or friends at any time, from anywhere. Parents use the Toymail app to send messages. Approve your child’s trusted circle through the Toymail app. The logo is attractive for its unique toy-contour and a modern geometric typeface. The icon and the wordmark use a one-weight line which sets a unified style. The bright pink color is appropriate for a toy-company. 6) Chirps The pitch: Chirps are chips made of bugs — crickets. When we first started Chirps, many people told us to hide the fact that our foods have bugs and just talk about the nutritional benefits. That’s not us. We started Chirps because we want people to know that bugs are delicious, nutritious, and sustainable.It is a crisp and bold icon that has a great presence. Very impressive logo. The subtle modifications to the “i” letter turn it into a bug which perfectly embodies the main ingredient: bugs. Originally published Nov 6, 2017 6:00:00 AM, updated November 06 2017 8) BiemThe pitch: Biem is the handheld device that transforms a stick of real butter to a spray in seconds, making cooking, home entertaining, and baking infinitely easier.I like the concept of the “i” being a spray bottle with the spray beam coming out of it, which captures perfectly what it is about in a simple way. The beam is neither too big nor too small to serve as a graphic trigger for something memorable.Feature image credit: ABC 3) Vibes The pitch: Vibes are designed to enhance your live music experience. They lower decibel levels of your environment without sacrificing sound clarity. You hear true natural sound the way it was intended: clear, clean, controlled.The minimalist execution is perfectly calibrated with a sturdy sans serif, just the right amount of airy letter-spacing. The icon adopts the silhouette of the earplugs and highlights the first letter in a distinctive & unique way. Topics:
While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Oklahoma State is one of three teams in position to land Clemson graduate transfer cornerback Adrian Baker, according to a report from ESPN’s Jake Trotter.Before Baker missed all of the 2016-17 football season with an ACL tear, he was set to take on a larger role in the Clemson defense after a breakout of sorts as a redshirt sophomore. In 2015, he appeared in 13 games and made three starts for the Tigers, including two interceptions and 15 tackles in a reserve role.The 5-foot-11 cornerback will graduate this spring and be eligible for one final season. Baker has a chance to be the next big impact grad transfer for OSU, joining Lenzy Pipkins and Tyler Patmon among cornerbacks who have blazed a similar path. Baker made a visit to Stillwater on March 4 and has already made visits to his two other finalists — Houston and UCF. The Hollywood, Fla. native intends to make a final decision in May.
The Cowboys had an ugly quarter followed by a solid second half.Oklahoma State beat Tulsa 40-21 on Saturday at H.A. Chapman Stadium to move to 3-0 on the year. The game brought plenty of talking points, and here is a breakdown of what OSU coach Mike Gundy said in his post-game presser.• He starts with shouting out the defensive coaches’ adjustments in the second half and the players executing those adjustments on the field.• “They got after us pretty good in the second quarter. Got us tired and ran the ball down our throats.”• Tulsa was in an “all or nothing defense” with all the press man the Golden Hurricane played. They were either going to make a big play or give one up.• “I’m gonna look into the unsportsmanlike penalties. We’re getting conflict of interest. Our guys are saying one thing, they’re saying another, being the referees. I’m assuming the referees are right, but we’ll find out what happened on those.”• Gundy said he called the play that led to Kolby Harvell-Peel’s fourth-and-goal sack. He said he gets involved in defensive calls “about twice a game.”• Taking away the two unsportsmanlike penalties, OSU would’ve given up 50 penalty yards, a number Gundy said isn’t the end of the world. But those are the type of penalties he talks about with discipline.• Gundy said Jayden Jernigan’s unsportsmanlike was “some kind of verbal communication.”• The bare bones of the defensive adjustment at halftime was adding an extra body to the box.• Tulsa was doing exactly what it wanted to do in the second quarter in controlling the clock and running the ball.• Spencer Sanders played “OK.” “He got flustered in the second quarter a little bit, and I had to calm him down. Very competitive. Wanted to do a couple things different, and we really couldn’t do it based on what they were doing. We got him calmed down, and then he was good.”• Sanders’ touchdown run was him improvising. Gundy said Tulsa “house blitzed” a few times, and that time Sanders saw it and got to the edge in time.• “It’s sad. Mr. Pickens and I went head-to-head a lot. He won most all of them. But I had a lot of respect for him, and I think he respected me. Between Mr. Pickens and President (Burns) Hargis, Coach (Mike) Holder, and myself, we won a hell of a lot of football games and been successful. He’s been his own boss for 70 years, and I’ve been mine for 15. So sometimes you have confrontation, but I have a ton of respect. “It’s kinda sad, ya know. It’s sad knowing that he’s not there. It really is, and it feels weird. We’ll have a couple nice tributes to him, and them I’m sure we’ll have some stuff at Karsten Creek and on campus for him to remember his legacy forever.”• OSU has depth at on the defensive line, just not experience.• On a day like Saturday helping Sanders in the long term: “Those things will help him as we go along. Won’t be the last time. He wants to win. He wants to be good, so he’ll get frustrated. But he calmed down really well. Didn’t lose his thought process, in my opinion. He’ll get better as we go along.”• On if he was tempted to start warming Dru Brown up: “(Sanders is) frustrated with success, not frustrated in a negative way. So, you let him go, put him back out there. The next series is when he took off against the house blitz and he scored, so he’s fine.”• Time will tell if Chuba Hubbard is one of the elite running backs of the Gundy era.• Tylan Wallace basically had nine catches for 178 yards because of the pass interference calls he drew.• Gundy said he feels better after Tulsa than in the other games because of how well the defense played in the second half.• OSU has a lot of work to do going into the Texas game.• On Kansas and K-State picking up early wins on the weekend: “It’s good for the Big 12. It’s good for all the fans and the media and not good for the coaches.” While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.
It’s been a busy week – on Monday, I presented at the Association of Fundraising Professionals meeting here in DC. On Wednesday, I presented at the American Marketing Foundation Foundation annual conference, and today I hosted a free teleconference called, “Nonprofit 911” about how to fix ailing online giving programs (675 people registered, so clearly it struck a chord!). My experiences at these events have yielded loads of material for the blog, which I’ll be sharing for the next week or two.Today, I want to highlight some points made by my professional mentor and marketing idol, Bill Novelli, who delivered the AMA conference’s closing speech. His theme was the nonprofit sector’s triple bottom line. Corporations have a single bottom line – shareholder value, which is driven by profits. As people working for the public good, we have a triple bottom line, he said. Namely: social change, stakeholder value and revenue generation. What Bill said that was most interesting was that we’ve got to stop thinking about those three line items as separate and instead think of them collectively. Specifically, he said we have to seek the synergies between them. (Oops, I broke my vow never to use the word “synergy” in print, but at least I’m quoting someone else. I promise to keep my pledge with respect to “leverage.”) You could save the whales, send out plastic wristbands to thank your members, and sell whale-embroidered neckties at the holidays as separate endeavors, and they might work in isolation. But wouldn’t it make more sense to save the whales by making the other two endeavors reinforce your mission of saving the whales – like naming whale pods after your most generous members and reporting on how they’re doing regularly to show value, and selling whale-watching trips so that ecotourism dollars would drive more environmentally-friendly policies in areas home to whales? This is my example – Bill showed how AARP is building social impact into products from health care plans to financial products to achieve a self-reinforcing triple bottom line. “Synergy is the most powerful part of your work, if you can figure it out,” he says.I like to think we do this at Network for Good. Our mission is to get more resources to nonprofits online. We provide tools and training to help nonprofits get more money online (stakeholder value) and also sell special paid (but inexpensive) fundraising services to nonprofits, which reinforces our mission. This hasn’t always been the case in my career — I remember once working with a furniture company on a co-branded campaign that sure did nothing to promote social change. Oops.Is your triple bottom line reinforcing your mission?
World Cup Coutinho steps up for Brazil and out of Neymar’s shadow Sam Lee In Saint Petersburg Last updated 1 year ago 22:32 6/22/18 FacebookTwitterRedditcopy Comments(10) Getty Images World Cup Neymar Brazil v Costa Rica Costa Rica Brazil Philippe Coutinho The Barcelona man has struggled to perform consistently throughout his career but he is proving in Russia that he can be his country’s talisman Two games into the World Cup campaign that they entered as favourites, Brazil are starting to find their rhythm. And, while it took Neymar until the very last kick to get his own all-singing, all-dancing show on the road, Tite’s men had at least been able to rely on Philippe Coutinho.Neymar, after weeks/months/years of scrutiny, after two games of rough treatment from his markers, and after flattering to deceive in Russia so far, finally made a positive mark in the 97th minute, with a goal which, just moments later, provoked floods of tears as he sank to his knees on the Saint Petersburg pitch after the 2-0 win over Costa Rica.It had been a trying afternoon for the Paris Saint-Germain star up until that point, and had it not been for Coutinho the headlines would have been entirely different. Article continues below Editors’ Picks Perfection from Pulisic: Chelsea’s Captain America has arrived in the Premier League Why always Raheem? ‘Unplayable’ Sterling setting a standard Man City’s other stars need to match ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar Coutinho, for the second time in two games, came up with the goal Brazil needed. He was their best player in the disappointing draw with Switzerland, the first time Brazil have not won their first game at a World Cup since 1978, and he was there again on Friday, with his side staring down the barrel of another frustrating stalemate.It was the Barcelona man who charged into the box in the 91st minute to meet Gabriel Jesus’ knock-down, poking the ball through the legs of Keylor Navas, who had hitherto produced yet another World Cup masterclass.It was a goal that could be described these days as ‘a bench emptier’. The Brazil substitutes and coaching staff leapt from their seats and charged up the touchline to celebrate with their hero, just like Iran did in this stadium one week ago, when they snatched a last-minute win over Morocco.Yet Brazil are not Iran, they are the favourites for this tournament, and their celebrations were born more out of relief than the sheer joy of the Iranians.Indeed, Tite, the highly-regarded coach who has got this team into shape, was so overcome by it all he ended up falling face-first into the ground as he attempted to keep pace with his younger, fitter countrymen.For Tite the goal provided vindication. The coach had made shrewd changes to spark Brazil into life after an underwhelming first half, but for so long it looked as though they would have had to make do with a goalless draw.The nature of the World Cup dictates that such a result would not have been seen favourably, but make no mistake: it was clear for much of the second half that Brazil deserved to win this match.Tite’s decision to replace the poor Willian with Douglas Costa at half-time was wise, and also showed that he knew he could not afford to wait.Costa immediately looked bright and his side came close to breaking the deadlock when Gabriel Jesus headed against the bar and then, somehow, Coutinho’s shot was narrowly deflected wide.The blue shirts sensed that a goal was a matter of time but as they struggled to put the ball in the net they turned to another quality back-up, Roberto Firmino. The Liverpool man, who has been battling with Jesus for a starting berth, was pushed on just behind his Premier League team-mate, with midfielder Paulinho making way. With Costa Rica digging in, this was another clever, and brave, substitution by Tite.Yet somehow, despite the increased energy in the side and a raft of chances created, it seemed it would not be enough.Neymar, first and foremost, would have been the villain of the piece. He was criticised for his nomadic, overly flash performance against Switzerland but here he was far more involved – and usually not for the better.He forced a fine save from Navas, though had he kept his shot down he would have given his side the lead. Later on he found himself with space to burst into but decided to take his shot early, from the edge of the box, and curled a powerful effort just wide. It would have looked spectacular had it gone in, but it didn’t, and that looked set to sum up his performance.In fact, what had looked to sum up his performance was the penalty he thought he had won. After receiving the ball inside the area, close to Navas’ goal, he checked back onto his right foot, losing the momentum of the attack. The referee initially awarded a penalty, judging that the forward had been pulled, but after consulting with his colleagues in the VAR team he reversed his decision. Rightly, too; after making a mess of another good chance Neymar had gone to ground too easily.A few minutes later he was booked for petulantly slamming the ball into the ground after committing a foul. Coutinho got a yellow too, for airing his displeasure at his mate’s booking.But 10 minutes later their fortunes changed. Coutinho, the man brought to Camp Nou with much of the money Barca received for Neymar, proved yet again that he is the ace up Tite’s sleeve.Tite has only used the former Liverpool man in the midfield three in the past couple of weeks, and on this evidence, and that of his first few months in Catalunya, it is a role that suits him.Coutinho regularly struggled to perform consistently at Anfield, his stunning goals often papering over the cracks of patchy performances against England’s bigger clubs – and some of the medium-sized ones, too.But since joining Barca, and particularly in Russia, he is showing that he is the man for the big moment.His goal forced Costa Rica forwards, finally, and liberated Brazil. Neymar certainly seemed unburdened – he produced a textbook rainbow flick over his marker’s head down in the corner, as if all of his troubles had disappeared.They certainly did moments later, when the impressive Douglas Costa got in behind the defence and provide the perfect cross. Neymar, at last, was there to make the difference.Or at least a difference. He will not have to worry about too many negative reviews tonight, as Brazil picked exactly the right moment to kick their World Cup into gear. But it will not be forgotten that it was Coutinho who did it.
World Cup ‘He can say what he wants’ – Aguero takes aim at Sampaoli after Argentina fiasco Goal Last updated 1 year ago 06:07 6/22/18 FacebookTwitterRedditcopy Comments(8) Gabriel Rossi World Cup Argentina v Croatia Croatia Argentina The striker was clearly unhappy when it was suggested that the coach had blamed his players for Thursday’s defeat to Croatia Argentina forward Sergio Aguero took aim at his manager Jorge Sampaoli following Thursday’s disastrous 3-0 defeat to Croatia at the World Cup.The Albiceleste stand on the brink of early elimination from the tournament after gaining just one point from their first two matches. While a 1-1 opening-game draw with Iceland wasn’t ideal, the crushing defeat to Croatia in Nizhny Novgorod was far more damaging and left Sampaoli to question his own game plan. Article continues below Editors’ Picks Perfection from Pulisic: Chelsea’s Captain America has arrived in the Premier League Why always Raheem? ‘Unplayable’ Sterling setting a standard Man City’s other stars need to match ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar “Everything that happens to the team and the players’ drop in form is down to the management. The plan against Croatia did not work out,” the Argentina boss said after the game. “I was very hopeful, the defeat pains me a lot, but clearly I did not read the game properly.”Though Sampaoli blamed himself, a TyC Sports presenter told Aguero that his manager had said his players failed to adapt to his tactics, thereby shifting the blame onto them. When told about Sampaoli’s assertion, Aguero told TyC Sports: “He can say what he wants,” before storming out of the interview.While the coach’s words were slightly twisted, Aguero’s dismissiveness does not bode well for team unity ahead of a must-win match against Nigeria on Tuesday. Aguero played 54 minutes of Thursday’s match before being substituted for Gonzalo Higuain.
World Cup Uruguay vs Portugal: Live blog, text commentary, line-ups, stream & TV channel Goal Last updated 1 year ago 14:15 6/30/18 FacebookTwitterRedditcopy Comments(5) Getty World Cup Uruguay v Portugal Uruguay Portugal Powerade La Celeste will be looking to extend their perfect winning streak in their last 16 tie against Portugal after topping their group FULL-TIME! URUGUAY 2-1 PORTUGAL95 mins: Uruguay get the ball away, we are deep into added time.94 mins: SAVE! Quaresma forces Muslera into a save at the near post and Portugal will have one final chance from the corner. Article continues below Editors’ Picks Perfection from Pulisic: Chelsea’s Captain America has arrived in the Premier League Why always Raheem? ‘Unplayable’ Sterling setting a standard Man City’s other stars need to match ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar 93 mins: Ronaldo is furious as Portugal are denied a free-kick after Quaresma fell to ground and, should his nation secure a remarkable turnaround, he will miss the quarter-final.92 mins: Huge chance for Uruguay to finish the game! Suarez superbly holds up the ball and then skips past two defenders to find room, then playing a low ball across the face of goal but Stuani is unable to get on the end of it.91 mins: Into four minutes of added time. We could be about to see Lionel Messi and Ronaldo bow out of the World Cup on the same day.89 mins: Suarez doing superbly on his own holding up the play to allow Uruguay the opportunity to reorganise themselves. They are starting to look tired but they remain very strong.87 mins: Uruguay only have defence on their mind as they shut up shop at the back. Portugal still continue to struggle to craft a sight at goal.85 mins: Portugal make their final change by introducing Fernandes for Mario.83 mins: Superb defending from Torreira inside the box as he clears the ball away after another threatening Portugal attack. It is one way traffic in Sochi as Portugal desperately try to find an equaliser.82 mins: Laxalt, playing on the left side of Uruguay’s defence, has also had a fantastic game. He has already announced he will be leaving Genoa and there will certainly be plenty of interest in his services.81 mins: Third and final change for Uruguay, as Nandez is replaced by Sanchez.78 mins: Uruguay have shut all the doors defensively and every single player is doing fine work to keep Portugal quiet. Torreira has been excellent once again, while Suarez has also trotted back to help those behind him.76 mins: Inside the final 15 minutes in Sochi and Portugal are on the verge of an exit from the World Cup. They need a hero, they need Ronaldo to see more of the ball.74 mins: Uruguay also make a change to their attack, introducing Stuani in place of Cavani.74 mins: An attacking change for Portugal, as Andre Silva replaces Guedes.73 mins: Portugal banging on the door as Uruguay are still temporarily down to ten men but Uruguay have everybody back behind the ball to defend.71 mins: Ronaldo helps Cavani off the field after he sustains a knock, with the two-goal man limping away and looking set to be replaced.70 mins: OVER! A golden opportunity as Muslera fumbles the ball and it finds it’s way to Bernardo Silva on the edge of the area, who slashes a shot over the bar. A real waste!69 mins: Portugal are still yet to get Ronaldo involved in the game sufficiently, as Uruguay continue to quell the threat of the Real Madrid star.67 mins: Portugal back on the front foot as the chase another equaliser but Quaresma’s corner is dealt with, as is the second delivery from Fonte.65 mins: Portugal follow suit with a change of their own, replacing Adrien Silva with Quaresma.63 mins: That was Bentancur’s last contribution to the game, as he is replaced by Rodriguez.62 mins: Both of Uruguay’s goals in this game have been superb. Bentancur’s pass to Cavani was inviting and the Paris Saint-Germain man is now on a hat-trick.62 mins: GOOOOOOOAL! 2-1! Uruguay restore their lead! A superb break sees Bentancur feed the ball across to Cavani, who curls superbly into the far corner of the net to give Patricio no chance. 61 mins: Portugal look much better since the break and Uruguay have not managed to create any meaningful attacks of their own since the interval.59 mins: Pepe’s goal is the first that Ururguay have conceded their first goal in 597 minutes of international football.57 mins: Just as we were saying that Uruguay could defend for hours. The curse of the commentator strikes and the outlook of the game is now extremely different.55 mins: Portugal have had plenty of opportunities to put the ball into the middle but Guerreiro is the only man so far who has actually delivered a decent cross.55 mins: GOOOOAL! 1-1! Portugal go short from a corner and Guerreiro whips a cross into the middle, where Pepe has skinned his marker and heads past Muslera. It is the first goal Uruguay have conceded at this World Cup.54 mins: Uruguay look like they could defend their goal for hours on end without conceding. Portugal are still yet to craft a clear-cut chance in front of goal.52 mins: OVER! The ball bounces up nicely for Guerreiro, who volleys a looping effort over the top of Muslera’s net.50 mins: Uruguay putting Portugal under a lot of pressure when they have the ball, trying to nick possession to force an opening. A second goal could kill the game.48 mins: Uruguay have won 13 of the 15 World Cup games where they have been leading at half-time, losing just one.47 mins: Portugal look to have changed things tactically, with Bernardo Silva now playing just off Ronaldo in a central position and Guedes taking a role on the right.46 mins: Back underway for the second half in Sochi!Portugal need to be more expansive in the final third during the second half as they simply have not done enough to test Uruguay defensively, although that is not easy due to the fact they are still yet to concede at the World Cup. Unless the European champions improve though, they will follow Argentina out of the World Cup.Uruguay are not a side you want to fall behind against due to their defensive strength and Portugal have learnt that the hard way. Suarez and Cavani’s superb partnership led to the opening goal from the latter and Ronaldo has struggled to get involved in threatening areas. At the break, Uruguay look comfortable.47 mins: HALF-TIME! URUGUAY 1-0 PORTUGAL46 mins: Into two minutes of added time.44 mins: Ronaldo wins Portugal a corner and Uruguay are furious as Suarez is down in pain at the other end of the field. There was not too much in that but they believe they should have put the ball out of play.42 mins: It may not be the most exciting style of football but Uruguay are showing that they are incredibly difficult to beat. It may take a moment of magic to crack through their defensive wall.40 mins: Cavani is tracking back to put pressure on the Portugal midfielders and wins a free-kick off Carvalho. Oscar Tabarez’s side are superbly well drilled.38 mins: Uruguay are forcing Portugal wide every time they get forward and it is simply not working for the European champions.36 mins: Portugal are still seeing a lot of the ball but the majority of it is in the centre of the field. Uruguay are finding things far too easy in defence.34 mins: Uruguay will be very happy if they can retain their advantage heading into the interval. Portugal may need to change their tactics to get Ronaldo in the game more.32 mins: Bentancur concedes a free-kick in Ronaldo territory, giving him the opportunity to strike at goal. However, his effort is slammed straight into the wall.30 mins: Uruguay seem to have taken their foot off the gas in attack, instead focusing on their defensive play, but Suarez and Cavani both look to be in the mood.28 mins: Portugal seeing the lion’s share of possession at the moment but they are struggling to craft opportunities. Ronaldo has barely seen the ball in dangerous areas.26 mins: Godin clips Bernardo Silva on the right side, conceding a free-kick, which Marios lofts into the box but it goes all the way through without causing any danger.24 mins: Portugal, and Ronaldo in particular, are yet to be given sufficient room to make their mark on the match. Uruguay’s defence is incredibly firm.22 mins: SAVE! Suarez shoots low from the free-kick, forcing Patrico into action to palm away at his left-hand post.21 mins: Uruguay break again as Suarez is barged to the ground by Fonte, conceding a free-kick in a dangerous position.19 mins: Bad omen for Portugal – they have lost each of their last nine World Cup games in which they have conceded the first goal.17 mins: Unsurprisingly, Godin and Gimenez have kept things very tight at the back for Uruguay. Portugal are yet to test Muslera.15 mins: Uruguay look to be in the mood and they continue to put Portugal’s defence under pressure.13 mins: Uruguay’s goal was the 12th time that Suarez has assisted for Cavani and the first since November 2016.11 mins: WIDE! Portugal go short from a corner and it is eventually curled towards Fonte at the far post, who is all over his defensive marker but heads wide of the mark.9 mins: Portugal now have a stern test ahead of them to break through a Uruguay defence that has not conceded in the last six international matches.7 mins: Strike partners for 12 years, born in the same city in Uruguay just three weeks apart. Suarez and Cavani get the game off to a flying start!7 mins: GOOOOOOAL! Uruguay get first blood! Suarez whips a superb cross to the far post where Cavani rises to head home. The dynamic duo link-up once again and Portugal are behind!6 mins: SAVE! Bernardo Silva tees the ball to Ronaldo on the edge of the box, who drills a low shot at goal that Muslera gathers comfortably.5 mins: Pepe and Godin earn the first attention from the referee after pushing and shoving inside the area ahead of Torreira’s corner, which is easily headed away by the Portugal defence.3 mins: Ronaldo, back at the venue where he scored a hat-trick against Spain, earns a rapturous applause as he makes his first touch. Both sides are looking to find early footing in the game.1 min: We’re underway in Sochi, where Portugal get us started.HERE WE GO…5 mins until KO: We were treated to a cracking match earlier today, hopefully this game is just as good. The teams are coming onto the field and the national anthems are about to begin.15 mins until KO: Uruguay are the only nation yet to concede at the World Cup 2018.18 mins until KO: Portugal make three changes to the side that drew 1-1 with Iran, dropping Quaresma, Cedric and Andre Silva. Their spots in the line-up are taken by Pereira, Bernardo Silva and Guedes. Ronaldo, on a yellow card, will miss the quarter-final if he is booked this evening and his nation advance.20 mins until KO: Uruguay make just one change from the side that defeated Russia in their final group match as Gimenez returns to the heart of defence alongside Atletico Madrid team-mate Godin. Coates is the man that drops to the bench, while Torreira will be in for a tough test protecting the back-line.22 mins until KO: Uruguay make just one change from the side that defeated Russia in their final group match as Gimenez returns to the heart of defence alongside Atletico Madrid team-mate Godin. Coates is the man that drops to the bench, while Torreira will be in for a tough test protecting the back-line.22 mins until KO: Portugal XI: Rui Patricio; Ricardo Pereira, Pepe, Jose Fonte, Raphael Guerreiro; Bernardo Silva, William Carvalho, Adrien Silva, Joao Mario; Goncalo Guedes, Cristiano Ronaldo.24 mins until KO: Uruguay subs: Martin Campana, Martin Silva, Maxi Pereira, Cristhian Stuani, Carlos Sanchez, Guillermo Varela, Giorgian de Arrascaeta, Sebastian Coates, Gaston Silva, Jonathan Urretaviscaya, Cristian Rodriguez, Maxi Gomez.24 mins until KO: Uruguay XI: Fernando Muslera; Martin Caceres, Jose Gimenez, Diego Godin, Diego Laxalt; Nahitan Nandez, Lucas Torreira, Matias Vecino; Rodrigo Bentancur; Edinson Cavani, Luis Suarez.26 mins until KO: With Lionel Messi’s Argentina knocked out by France in a cracking game earlier today, all eyes are on Cristiano Ronaldo to see if he can lead his nation to glory in what could be his last World Cup. The rest of Portugal’s squad need to step-up if they are to go all the way and will need to be strong against an organised Uruguay outfit.28 mins until KO: Semi-finalists in 2010, Uruguay’s golden generation may feel this is their last chance for glory. It’s been 68 years since La Celeste last lifted the World Cup and they will fancy their chances against a Portugal side who, despite entering the tournament as European champions, have looked flat in certain areas.30 mins until KO: Hello and welcome to this live text commentary of the World Cup last-16 match between Uruguay and Portugal in Russia. Game Uruguay vs Portugal Date Saturday, June 30 Time 7pm BST / 2pm ET Stream (US only) fubo TV (7-day free trial) Squads & Team News Defender Jose Maria Gimenez returns to the Uruguay starting XI after missing out last time through injury in their only change for their first knockout tie of the tournament.He takes the place of Sebastian Coates who drops to the bench for Oscar Tabarez’s side.Uruguay XI: Muslera; Caceres, Gimenez, Godin, Laxalt; Nandez, Vecino, Torreira, Bentancur; Suarez, Cavani.Portugal manager Fernando makes three changes to the side held by Iran in their final group game, with goalscorer Ricardo Quaresma dropped alongside Cedric Soares and Andre Silva.In their place, starts are handed to Ricardo, Bernardo Silva and Goncalo Guedes.Portugal XI: Patricio; Ricardo, Pepe, Fonte, Guerreiro; B. Silva, Carvalho, Adrien Silva, Mario; Ronaldo, Guedes.TV Channel, Live Stream & How To Watch In the United States (US), the game can be watched live and on-demand with fuboTV (7-day free trial). New users can sign up for a free seven-day trial of the live sports streaming service, which can be accessed via iOS, Android, Chromecast, Amazon Fire TV, Roku and Apple TV as well as on a web browser. US TV channel Online stream FOX / Telemundo fubo TV (7-day free trial) In the United Kingdom (UK), the game can be watched live on TV on ITV and it will be available to stream live online using the ITV Player. UK TV channel Online stream ITV ITV Player
New Manchester United manager Ole Gunnar Solskjaer says he will draw from the teachings of legendary Old Trafford boss Sir Alex Ferguson, and is confident he can handle the egos of the club’s top stars. The 45-year-old was appointed to a temporary role at the club on Wednesday following the sacking of Jose Mourinho on Tuesday .He finds the club sixth in the Premier League, nine points behind the top four, and in grave danger of missing out on the Champions League next season. Article continues below Editors’ Picks ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar Emery out of jail – for now – as brilliant Pepe papers over Arsenal’s cracks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? The Norwegian turned out at Old Trafford as a player for 11 years during their most successful era under Ferguson and netted the decisive goal in the 1999 European Cup final.The Scot’s man-management skills were considered his major strength and Solskjaer says he has learned from it.Meanwhile, United’s campaign to date has been soured by reports of internal conflict, with Mourinho and World Cup-winning midfielder Paul Pogba embroiled in persistent sniping. Indeed, the 25-year-old was regularly found on the bench in recent weeks and did not even take to the field during last weekend’s 3-1 defeat against Liverpool, which proved Mourinho’s swansong .Solskjaer, by contrast, became a fans’ favourite at Old Trafford due to his loyalty to the club, despite often being reduced to the role of super-sub.”My job is to help the players and make them grasp the opportunity now because they all want to be a part of Man Utd and I’m going to be here to help them of course, help the team,” he told the media.”It’s down to man-management. I had the best manager as a player and as a coach to learn how he dealt with people. It’s about communication.”Of course, I’ll sit down and speak to the ones who are not playing, what I expect from them.”When you’re at Man Utd there are a set of demands and standards we set and one of them to be a team player, and I don’t think anyone has been on the bench more than me!”Ferguson’s management style is one that Solskjaer says runs through his ethos.”He’s influenced me with everything, the way he’s dealt with people the way he was manager of the club, how he kept 25 international players happy and hungry wanting to improve but also the staff in and around the place,” he said. “He’s been my mentor but I didn’t understand early on he’d be my mentor.”Towards the last, maybe the injury in 2003, I was making all the notes what he did in certain situations and I’ve already been in touch with him, there’s no one to get better advice from.”Sir Alex spent 27 years in charge at Man Utd, but emulating that is not immediately in the thoughts of the new man in the hot seat.”When you get a job like this and you sign for six months, you say: ‘I’m happy to help out.’ My job now is to do as well as I can and move the club forward as well as I can,” he said.”I understand that there are so many managers that would love to be at this club. I am one of them. Staying longer is not something that we have talked about. “They are going to do their process for the next six months.”Settling in, however, is not proving to be a problem.He added: “I’ve been here as a player, 11 years, coach three and a half years, the best part of 15 years of my life – it’s a third of my life,” he said. “Nicky Butt was the first lad I met … You’re excited but it feels like home.”His first challenge will come against Cardiff City, the only British club that he has previously managed, in the Premier League on Saturday. Check out Goal’s Premier League 2019-20 fantasy football podcast for game tips, debate and rivalries.
About the authorPaul VegasShare the loveHave your say Ex-Arsenal midfielder Parlour: Not better since Wengerby Paul Vegasa day agoSend to a friendShare the loveFormer Arsenal midfielder Ray Parlour insists the team has not improved since Unai Emery took over from Arsene Wenger.The Gunners faced fierce criticism after their 1-0 loss at Sheffield United on Monday, which brought an end to their eight-game unbeatean run. Parlour told talkSPORT: “No, it’s not better (than when Wenger was in charge), but it is a real opportunity.”After we started really well during the start of the season, people were going: “Oh we can challenge for the title”, and I said no chance!”If they come fourth, it’s a great season. Champions League football is the most important thing for Arsenal now going forward.”If they come fifth or sixth this year it has been a failure again. Because they went into the transfer market and I think everyone was quite excited about the signings.”
Agriculture and Fisheries Minister, Hon. Roger Clarke, is confident that the Ministry’s implementation of a three-pronged programme of assistance, valued at over $200 million, will assist the banana industry to recover from the damage caused by Hurricane Sandy last month. Speaking at the signing of a $100 million Banana Resuscitation Loan Programme Memorandum of Understanding (MoU), at the Ministry’s Hope Gardens offices in St. Andrew on November 13, Mr. Clarke said he is optimistic that this undertaking, coupled with other activities, “will go a far way in helping to revive the banana industry.” The Minister said this include the European Union’s (EU) contribution amounting to over €1 million, and payments totalling $7 million, which are earmarked for disbursement to farmers under the Banana Industry Catastrophe Fund programme. Under the Banana Resuscitation Loan Programme, loans totalling some $100 million, provided by the Development Bank of Jamaica (DBJ), will be disbursed to farmers in the banana producing parishes hardest hit by the hurricane – Portland, St. Mary, and St. Thomas. The Ministry has lent assistance to this undertaking through the provision of some $13.5 million to facilitate a reduction of the interest rate on the loans, being chanelled through the People’s Co-operative (PC) Bank, from 8.5 per cent to five per cent. “One hundred million dollars is not the cost to resuscitate the banana industry, but we believe the loan facility is a substantial contribution,” Mr. Clarke said. Additionally, he pointed out that the Ministry has negotiated grant funding totalling $13.5 million with the EU, under its Banana Support Programme, to provide fertilizers to farmers. “This is significant, as some farmers may not have the means, the capability or collateral to access the loans. The EU funding will take care of some of those farmers who can’t access the loans,” he assured, while adding that some $7 million is earmarked for payouts from the Catastrophe Fund, to farmers in eastern parishes. While welcoming these inputs, Mr. Clarke said they are “a mere drop in the bucket” of what is required to achieve sustainable economic viability within the banana industry. “The Government of Jamaica’s country strategy is aimed at increasing banana production to some 120,000 tonnes in the medium term. This strategy includes programmes of activities currently being undertaken with EU and Government of Jamaica funding. This takes the form of institutional support to the All Island Banana Growers Association (AIBGA), valued at approximately €200,000, and technical support valued at €650,000, to the Banana Board. These programmes end in January and March of 2013, respectively,” he informed. The Minister also cited a three-year Banana Accompanying Measures Programme, valued at €4.73 million, which is scheduled to begin in March 2013, following the culmination of the country strategy. Mr. Clarke said that banana farmers have always been “major contributors” to their recovery, and underscored the need for their inputs to complement the latest recovery efforts. “I have no doubt that we will rebound from this setback, and place the banana industry, once again, on a firm footing. And, I am confident that the banana industry will rise again, like the Phoenix from the ashes, and play its role in the growth and development of the agricultural sector and the economy of Jamaica,” the Minister emphasised.
zoom The Port of Long Beach, in partnership with the Port of Los Angeles, has released a request for proposals seeking demonstrations of technologies to upgrade tugboats, crew boats, barges and other harbor craft to cleaner engines.Harbor craft are the second-largest source of diesel particulate matter air pollution in San Pedro Bay, comprising 18 percent of the emissions. The vessels also contribute 10 percent of nitrogen oxide and 6 percent of greenhouse gas pollution. Under state regulations, most of the boats have engines meeting Tier 2 emission level standards.“We are looking at ways to reduce emissions from harbor craft beyond existing regulatory requirements,” Heather Tomley, Port of Long Beach Director of Environmental Planning, said.“We need more viable cost effective technologies, and as the Green Port, we’re going to leverage all of our tools to lead the goods movement industry to a more sustainable future,” Tomley added.The request by the ports under the Technology Advancement Program offers USD 500,000 for one or two demonstrations of technologies that will upgrade engines to Tier 3 or Tier 4 standards — making engines up to 70 percent cleaner.Reducing emissions from harbor craft is a key strategy in the recently released draft Clean Air Action Plan (CAAP) update, developed with input during more than 50 public meetings. The Harbor Commissions of both ports are expected to meet in November to consider the final draft.
Here’s a look at some of the shows and movies we’re most excited to see. All dates subject to change:Black Monday – Jan. 20 (Showtime, Crave)Seth Rogen and Evan Goldberg exec produce this series that takes us back to Oct. 19, 1987, a.k.a. Black Monday, the worst stock market crash in Wall Street history, and the aftermath that followed. Golden Globe winner Don Cheadle and Regina Hall star.Cardinal: Season 3 – Jan. 24 (CTV)Widowed detective John Cardinal (Billy Campbell) and his partner Lise Delorme (Karine Vanasse) investigate a gruesome double murder that brings them precariously close to a doomsday cult with nothing to lose.Velvet Buzzsaw – Feb. 1 (Netflix)The horror-thriller from Dan Gilroy (Nightcrawler, Roman J. Israel, Esq.) is set in the sinister art world of Los Angeles. “There’s a large cast and we’re moving around from person to person as we move through this world,” Gilroy told Business Insider. Jake Gyllenhaal, John Malkovich and Rene Russo star.I Am the Night: Limited seriesJan. 28 (Bravo, available on Crave following its broadcast run)Inspired by true events, Wonder Woman director Patty Jenkins teams with Chris Pine in a story about an adopted teen whose investigation into her past brings her into the orbit of Hollywood’s most infamous crime — the Black Dahlia murder.Proven Innocent – Feb. 15 (Fox)Rachelle Lefevre and Kelsey Grammer topline this legal drama about a firm that goes to bat for the wrongly convicted.The Umbrella Academy – Feb. 15 (Netflix)Based on the Dark Horse comic book series created by My Chemical Romance frontman Gerard Way, this fantasy follows six 30-something “superheroes” who come together after the mysterious death of their billionaire adopted father. Ellen Page leads a cast that includes Mary J. Blige and Cameron Britton.The Enemy Within – Feb. 25 (NBC, CTV)This thriller casts Morris Chestnut as an FBI agent who enlists an imprisoned ex-CIA operative (Jennifer Carpenter) to help track down an elusive spy.Whiskey Cavalier – Feb. 27 (ABC, CTV)“It’s an action-comedy,” series star Lauren Cohan told Postmedia last year. “I’m calling it an actioncomedy, but it’s a drama that’s very funny with some action in it.” Scott Foley (Scandal) co-stars.Street Legal: Series reboot – March 4 (CBC)This revamp picks up 25 years after the original series as Olivia Novak (Cynthia Dale) finds herself starting over at a small Toronto law firm. Original cast members Eric Peterson and Anthony Sherwood are also confirmed to return for special guest appearances.American Gods: Season 2 – March 11 (Amazon Prime)Adapted from Neil Gaiman’s bestselling novel, the battle between Old Gods and New Gods continues in the Toronto-shot series’ second season.Chilling Adventures of Sabrina: Part 2 – April 5 (Netflix)Backed by her spiffy new hairdo that was unveiled at the end of part one, Sabrina and the colourful cast from Greendale return with the titular character wrestling to reconcile her dual nature — half-witch, halfmortal — while standing against the evil forces that threaten her, her family and the world we mere mortals inhabit.Game of Thrones: Season 8 – April (HBO, Crave)Winter is going to go a little longer this year. April will mark the beginning of the end for Game of Thrones fans. No one knows what mysteries the final season holds, but with a rumoured cost of $5 million per episode, the ending promises to pack a “summer tentpole-size” punch. “It’s about all of these disparate characters coming together to face a common enemy, dealing with their own past, and defining the person they want to be in the face of certain death,” co-executive producer Bryan Cogman tells Entertainment Weekly.Killing Eve: Season 2 – April 7 (Bravo)Fresh from her Golden Globe win, Sandra Oh returns alongside Jodie Comer in this thrilling crime drama that follows the MI5 agent Eve (Oh) and Vilanelle (Cormer), the psychopathic assassin she’s obsessed with. What does Oh like most about the storyline in season 2? “How Eve and Vilanelle’s relationship progresses and deepens,” she tells EW.Stranger Things: Season 3 – July 4 (Netflix)“One summer can change everything,” or so goes the logline for the spooky third season of Stranger Things. The season’s eight episodes are finding inspiration in the unlikeliest of places — Chevy Chase’s 1985 comedy Fletch. “The Duffers are so specific each year with the movies,” series star David Harbour told Variety of the show’s creators, Matt and Ross Duffer. “And Fletch is one movie we get to play around and have some fun with this season, which you wouldn’t expect from Stranger Things and you wouldn’t expect from the Spielberg universe and you certainly wouldn’t expect from a darker season.” Expect a new setting for some of the action — Starcourt, Hawkins’ new mall. Also coming later: Star Wars: The Mandalorian (Disney+): Set in between the events of 1983’s Return of the Jedi and 2015’s The Force Awakens, this new stand-alone series follows the adventures of a lone gunfighter played by Narcos star Pedro Pascal.The Twilight Zone (CBS All Access): Get Out director Jordan Peele is set to reboot the paranormal anthology series from creator Rod Serling. In addition to Greg Kinnear, Steven Yeun and Adam Scott, The Big Sick’s Kumail Nanjiani will star in his own episode.By Mark Daniell Facebook Baby, it’s cold outside. Like really, really cold.So for the next few months, the wisest move might be to hunker down with the TV remote close at hand. And 2019 is looking to be another incredible year on the small screen, capped by the final season of Game of Thrones (in April), the series finale of The Big Bang Theory (May) and the return of Stranger Things (July 4).Fans of Big Little Lies, Ozark and Mindhunter can also expect new seasons this year. LEAVE A REPLY Cancel replyLog in to leave a comment Advertisement Twitter Advertisement Actor Billy Campbell plays Det. John Cardinal in a scene from the detective drama Cardinal. Advertisement Login/Register With:
MONTREAL – Delta Air Lines says its deliveries of Bombardier CSeries aircraft may be delayed next year but that ultimately it won’t be forced to pay the 300 per cent preliminary duties recently announced by the U.S. Commerce Department.“We’re not going to be forced to pay tariffs or anything of the ilk,” CEO Ed Bastian said Wednesday during a conference call about its third-quarter results.He said the U.S. government’s decision is disappointing and doesn’t make a lot of sense, but that it’s still early in the process, which is triggering lots of political debate.“We intend to take the aircraft,” he told analysts. “I can’t tell you how this is going to eventually work out. There may be a delay in us taking the aircraft as we work through the issues with Bombardier, who is being a great partner in this.”Bastian added that he thinks Delta will get the planes at the agreed contractual price, which has not been disclosed.Delta signed a deal for up to 125 CS100s in 2016. The firm order for 75 aircraft had a list price of US$5.6 billion, although large orders typically secure steep discounts. Deliveries were scheduled to begin in the spring.Bombardier (TSX:BBD.B) declined to comment on the delivery schedule to Delta, saying it’s confidential.“Delta has been supporting Bombardier throughout the process and its CEO, Ed Bastian, reaffirmed the airline’s intention to take possession of its CSeries aircraft,” spokesman Simon Letendre wrote in an email.He noted that the Department of Commerce decisions are preliminary and only take effect if supported by the U.S. International Trade Commission.“We remain confident that the ITC will reach the right conclusion given that Boeing did not compete for the Delta order and has not been harmed,” he added.The comments from the largest CSeries customer come a day after U.S. aerospace giant Boeing launched a public relations campaign to remind Canadians of its economic contribution to the country and century long partnership starting with the world’s first international mail service.The Chicago-based company (NYSE:BA) said its multimedia efforts, which got underway on Tuesday, include traditional and digital media including television, radio and other digital platforms.Boeing Canada managing director Kim Westenskow said the company contributes about $4 billion annually to Canada’s economic growth and development. That represents almost 14 per cent of Canada’s entire aerospace economic impact.Boeing said it works with 560 Canadian suppliers that support 17,500 jobs, along with 2,000 people it employs.“Today, Boeing is the largest non-Canadian aerospace manufacturer in Canada,” Westenskow added, pointing to both commercial and military activities.In response to the trade challenge to Bombardier, the federal government has threatened to cancel the planned purchase of 18 Boeing Super Hornets to temporarily augment Canada’s aging fleet of CF-18s.Bombardier Inc. last week accused the Trump administration of overreach by siding with Boeing in its bid to shut the CSeries commercial jet out of the world’s largest airline market by effectively quadrupling the price of any of the planes sold in the United States.The U.S. Commerce Department added 79.82 per cent in preliminary anti-dumping duties to 219.63 per cent in preliminary countervailing tariffs once deliveries to Delta Air Lines begin next year.Boeing said it welcomed the decision affirming its view that Bombardier sold the CSeries to Delta at prices below production cost to illegally grab market share in the single-aisle airplane market.Bombardier has repeatedly stressed that Americans will be hurt by the tariffs because more than half the content on the 100- to 150-seat CSeries is sourced by U.S. suppliers, including Pratt & Whitney engines. The program is expected to generate more than US$30 billion in business over its life and support more than 22,700 American jobs in 19 states.Meanwhile, WestJet Airlines (TSX:WJA) said Wednesday it has become the first commercial carrier in Canada to take delivery of the new Boeing 737 MAX 8 aircraft, one of 50 scheduled for delivery in the next four years.The 174-seat aircraft is expected to officially enter service on Nov. 9 with a flight from Calgary to Toronto.Air Canada (TSX:AC) has also placed orders for 33 Boeing 737 MAX 8s and 28 of the larger MAX 9s, with deliveries starting this year.