The shift in donor engagement isn’t just with everyday donors. Peer-to-peer fundraising continues to grow as a new channel for online fundraising. However, major donors are shifting in their needs and involvement with organizations. While they value honesty and proof of impact, they’ve also taken on the roles of advisor, investor, and thought leader within organizations they support financially.To establish sustainable, life-long relationships with your major donors, you must understand them before they donate, engage them after they write the check, and continue to communicate with them even if they never give again. We’ve got several reasons why.In a recent live discussion on the Chronicle of Philanthropy featuring Secure World Foundation Co-founders Marcel and Cynda Collins Arsenault, Nexus Global Youth Summit Coordinator G. Ryan Ansin, and Geneva Global Director of Consulting Services Jenna Mulhall-Brereton, these thought leaders discussed how they, foundations, and other major donors make the decision to support an organization — as well as what they expect in return.Before I provide you with helpful tips from these experts, here are some trends Mulhall-Brereton noted she’s seen when engaging major donors in her consulting work:They’re looking for a passionate connection to the organization’s work.They want to fully understand the impact they can make with their contribution.They want to engage with your organization after they write a check — whether it’s as an advisor, a thought leader, or someone to help with overall strategy.Many of the philanthropists she’s worked with achieved their fortune through entrepreneurial efforts, and they bring that mindset to how they give.They take a business-like approach to their giving and are very metrics-driven.They take risks and follow their passion when connecting to a cause.How to Improve Your Engagement With Major DonorsWhether it’s an individual or a foundation, there are several ways to make the most of your relationship with your major donors and satisfy their needs just as much as yours.1) Use your existing network to find new major donors.Many organizations focus on bringing in new donors, but you are sitting on some real gold in your current database. Engaging your current donors can bring those who want to engage with you and your cause on a much bigger level to the surface.For example, you should relay information about how a potential major donor can get involved with your organization on your website or in an email after they makes a donation. Also, provide your contact information to your major donor office so they can inquire about their options.2) Research them before your ask them to give. There is a lot of information you can find online about any individual. For those in the business world and part of older generations, there is even more to learn. So, make sure your organization does its research on potential major donors or foundations.For instance, see if they’ve supported other organizations, look at their LinkedIn profile to see their work experience, and even ask them for an informal interview or meeting to learn more about them as a person. What are their passions? Why would they be drawn to support your organization? What would they expect in return after making a contribution (i.e. monthly reporting, photos/videos from the field, trips to project sites, meetings with your board members to advise, etc.).It’s important to develop a profile of each major donor you are looking to engage.3) Give them options.Mulhall-Brereton makes a great point that each major donor is different. You really need to tailor your engagement with each of them to their needs and wants.After you’ve done your research, provide your major donors different levels of engagement. How often do they want to hear from you? What information are they looking for (metrics, reporting, etc.)? How do they want to receive information (print, your website, email, etc.)?Understanding how each major donor wants to engage with your organization will help you build a much stronger relationship that you will be able to sustain over time.4) Let them help with challenges.Organizations tend to paint a perfect picture of themselves with smiling children and big statistics throughout their marketing. But major donors are much more likely to want to help you solve the problems and challenges you’re facing. They want to be part of the solution and on your team.Thus, including those who want to help in this way into your strategy meetings and giving them insight into your current challenges will provide a different perspective to achieving success and a level of transparency and honesty for which many major donors are looking.5) Provide them with the results of their impact.Continuing with transparency and engagement after a check is written is important. After all, major donors want to see the results of their investment. Being able to tie it directly to the impact on lives saved or supplies delivered is very important to them.For instance, Ansin points out that he supports DonorsChoose and often receives photos and videos of the beneficiaries he directly impacts as a thank you for his help. This is not only content for your major donors, but content that can also be shared with your larger audiences.6) Appeal to their business side.Major donors with a business or an entrepreneurial perspective will want to bring their knowledge of trying to add value to your organization to the table.If you can speak to these individuals in their language and understand what they’re looking for in terms of results, metrics, and information, they’ll be able to provide feedback and advice on how your organization is doing and point out flaws so you know where certain areas of your organization need attention paid.7) Recruit them not only for their money.Having a dozen or so major donors who are huge advocates for your mission will help you raise even more awareness. If you can connect with a major donor who is passionate about your cause just as much as you are and wants to invest, you’ve killed two birds with one stone.You should also consider their professional experience and how they can contribute to your fundraising, marketing, or operational strategies. They can also be an asset to other parts of your organization.8) Connect them with your beneficiaries.While these individuals may potentially work with your organization’s board or staff on a consistent basis, they also want to engage with those beneficiaries they directly help.Whether it’s through social media, such as Google+ Hangouts, or connecting them with photographers on the ground where your work is being done, providing them with the opportunity to engage with those they impact is something they really desire.In what ways do you engage with your major donors? Share your methods in the comments! Originally published Dec 9, 2013 5:00:00 PM, updated February 01 2017 Nonprofit Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:
Originally published Jan 6, 2014 11:00:00 AM, updated February 01 2017 When was the last time you paid any attention to your blog subscriber emails? “My blog subscriber emails? I’m pretty sure those just … get sent, right?”Probably. For many marketers, subscriber emails were likely something you configured when you first launched your blog — never to be thought about again.If this sounds familiar and you’re treating your blog subscriber email like just another automated email you set and forgot, you could be missing out on a wealth of opportunity. Not to blame you, though. Most automated blog subscriber emails from software are nothing to write home about. In fact, HubSpot’s own software only recently, with the launch of our new Blog tool on HubSpot’s new COS, started giving customers the ability to truly customize their blog subscriber emails.But if you do have the ability to customize these emails, they’re definitely an important asset to leverage. After all, depending on how often you blog and how many email subscribers you have, these emails go out to quite a few of your contacts on a regular basis. Are you making the most of all their potential?Using the HubSpot software’s own blog email capabilities as our prototype, let’s dissect the anatomy of an optimized subscriber email so you can identify areas for improvement in your own emails.The Anatomy of an Optimized Blog Subscriber Email1) Recognizable Sender NameMake sure your sender name makes it clear to recipients who the email is from. This is likely the first thing your subscribers notice about your email notifications, so if it’s not immediately evident to them that your email is from a known sender, your emails might end up straight in the trash.In HubSpot’s case, because multiple sections make up our blog, we use “HubSpot Blog” followed by the name of the particular section the contact is subscribed to as our sender name. This makes it easy for recipients to identify that the email is coming from, say, the marketing section of HubSpot’s blog.2) Clear, Catchy Subject LineBecause your email’s subject line is the most critical factor in whether your recipients decide to even open your email in the first place, make sure you give it ample thought.Considering your subscriber emails are most likely automated and triggered every time you publish a new post, a great approach here is to simply use the title of the blog post as your subject line — if your software enables you to do so like HubSpot’s does. Knowing this, make sure you take the subscriber email into consideration when you’re crafting your blog post titles.And be sure to avoid lengthy titles — 50 characters or fewer will ensure the subject line doesn’t get cut off in most email clients, particularly for mobile users. Also, make sure the title is catchy and interesting while also clearly indicating what the content is about. Misleading titles may get you the initial click, but over time, they will lead to the loss of subscribers’ trust — and ultimately, an increase in unsubscribes.3) Enticing Preview Text If your software enables you to customize the preview text of your email, this is another great opportunity to increase opens of your subscriber emails.The preview text is the copy that appears immediately following the subject line of your email. Use this real estate to further clarify what your recipients are getting and get them excited about what’s inside. Remind them that this is a notification email about your awesome new blog post and entice them to open it with some creative copy. But again, keep it brief! 4) Responsive Template Your email recipients are reading their emails on various devices, operating systems, and email clients — desktops, smartphones, tablets, iOS, Android, Gmail, Outlook — you name it! This means that in order to send effective blog subscriber emails, they should be optimized for each and every one of these different platforms. That’s where responsive email templates come in handy.A responsive template will automatically adjust to suit your email recipients’ individual situations — whether they’re using Gmail on a desktop, an Android smartphone, an iPad, or any other combination of software.So, if you have access to responsive email templates, use them! (Note: HubSpot’s Email tool has a variety of responsive templates to choose from and customize). If not, make sure you at least keep mobile email optimization best practices in mind when you’re designing your blog subscriber emails.5) Logo/Branding Now, on to the body of the email itself. Remember, getting your subscribers to open the email is only half the battle. The true goal is to get them to click through to the post itself. First things first: Incorporate some branding, such as your company’s logo, near the top of your email. This reassures subscribers that your email is coming from a trusted sender and adds some consistency to your blog notification emails.For instance, in HubSpot’s own blog subscriber emails, we use the same banner (with the addition of the HubSpot sprocket logo) that appears at the top of the section of the HubSpot blog the email is associated with.6) Personalization Greet your subscribers by name! If your blog software is connected to your contacts database, chances are you may know at least the names of many of your blog subscribers. Use it to your advantage and make your subscriber emails a little bit more personal using dynamic tags. Just be sure to set a default value for this dynamic tag for those people whose names are not in your contacts database.7) Introduction/Greeting You can also introduce your latest post and let your brand’s personality shine through with a quick, friendly greeting. Just keep in mind that, because your blog notification emails are automated, this greeting can easily get stale to recipients over time. If you’re going to incorporate a greeting, try to remember to switch it up every once in a while. 8) Clickable Blog TitleProminently display the title of the blog post you’re emailing about, and make sure it’s hyperlinked to the post itself. (If you’re using HubSpot’s new Blog tool, the title of your post is automatically pulled in to your email and hyperlinked for you.) This is exactly what your subscribers are looking for — and the main point of your email — so you want to make sure it’s easy to find to encourage clickthroughs.And as we mentioned earlier, when you’re brainstorming the title of your blog post, keep in mind how critical it is for generating clickthroughs from not only your emails, but also promotion in other channels like social media. For help with blog title generation, check out this simple formula for writing kick-ass titles. 9) Post Preview Some subscribers may need a little more convincing that your new post is worth the read before they decide to click through on your email. This is where the post preview comes in handy.Depending on the capabilities of your software, this is a good place to either provide a quick summary/description of your post or include the first few sentences of the post itself to draw readers in and entice them to click for more. Feel free to experiment with both to determine which generates more clickthroughs.If you’re using HubSpot’s new blog subscriber emails, you can choose to either show the post in full or just the content appearing before the “Read More Separator” (which you can set) in the post itself. Since the goal of your email is likely to drive subscribers back to your blog so they can explore not only this particular post but also your other content, I strongly recommend the latter. 10) Compelling Image and Alt TextUse the power of visual content to make your subscriber emails even more clickable by including a compelling, relevant image in your post preview. Not only will this help draw in the eye, but it will also make your emails more sharable, increasing the likelihood recipients will forward it to others and expand the reach of your blog content. And don’t forget to add relevant alt text for those recipients who either choose not to enable images in their email clients or whose email clients don’t support it. If you’re using HubSpot’s new blog notification emails, keep in mind that the image in your email will automatically get pulled in from your blog post if it’s included before the Read More Separator in the post itself. As such, you’ll need to add your alt text to the image in the post (not the email) and choose compelling images for your posts as you’re writing them. The good news is this is not only a best practice for email, but also for the social shareability of your blog content in general.11) “Read More” Call-to-ActionWe know every effective marketing email has a clear call-to-action (CTA), so how does this translate to your blog subscriber emails? Well, if you’re main goal is to drive subscribers back to your website where they can read the article you’re emailing about (and hopefully other articles), make sure that next step is crystal clear!After your post preview, include a call-to-action for recipients to read the full article on your blog. Experiment with the copy of this text link to see what generates more clickthroughs, and if your software allows, try a more prominent button CTA instead.(Tip for HubSpot COS Users: You can use HTML to display your “Read More” CTA copy more prominently, using styling like bolded text or headers.)12) Secondary CTAsThis begs the question — should you include any secondary CTAs in your blog subscriber emails? What about a CTA promoting an offer relevant to the content of the post? You know, for lead generation? To be honest, this depends on your particular goals and the type of secondary CTA you plan to use.If the goal of your blog subscriber emails is to drive traffic to your blog, then it’d probably be wise to forego any competing CTAs that might interfere. If your goal is to use these emails as another source of lead generation, feel free to experiment with secondary lead gen CTAs.For HubSpot’s own blog subscriber emails, our main goal is to drive subscribers back to our blog, so we chose to exclude lead gen CTAs. However, we do include a CTA for subscribers to download our free Newsstand app, enabling them to read our blog content optimized for their iPad — a complementary, but not competing offer.You’ll also notice that our “update your email preferences or subscribe to other sections” anchor text link is a CTA in and of itself. We have this there as a way to make sure subscribers know their options, save them from unsubscribing, and promote the other sections on our blog. 13) Social Media Follow Buttons Not every post you email is going to tickle your subscribers’ fancy. Maybe your blog is about unicorn care, and one of your subscribers is already an expert unicorn dietician. While your introductory post about unicorn diet may not be something she feels is worth the read, that doesn’t mean she has to go away empty-handed.For instance, is she following your company on Twitter yet? How about Facebook? A form of secondary CTAs, social media follow buttons are a great way to engage and nurture blog subscribers in other channels, and increase your overall social reach. Configure these buttons for the social networks in which your company actively maintains a presence.14) Footer Last but not least, customize your email’s footer. The most critical component of your footer is CAN-SPAM compliancy, so be sure to include your company’s physical mailing address and a clear unsubscribe link.You can also use your footer as an opportunity to save a few unsubscribes by reminding subscribers that they can always modify their current email preferences if they’re receiving too much email.HubSpot’s new blog subscriber emails enable you to offer subscription via an instant, daily, weekly, or monthly frequency, so if instant emails are overwhelming your subscribers, you’ll want them to know they have other frequency options before choosing to unsubscribe altogether.How else can you customize — and optimize — your blog subscriber emails? Share your tips in the comments! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Email Lists and Segmentation Topics:
Topics: Originally published Jun 13, 2014 8:00:00 AM, updated June 30 2017 One of the biggest assets in a married couple’s relationship, the diamond engagement ring, might be an emotional asset and a symbol of love and commitment — but in the financial sense of the word, it isn’t actually an asset at all.In fact, it’s worth at least 50% less than you paid for it the moment you left the jewelry store. Makes you wince a little, doesn’t it?And yet, we feel compelled to buy them for our loved ones anyway. Heck, I still want one even after writing this article. How did that become the norm? It’s hard to imagine that it’s only been three-quarters of a century since diamonds became the symbol of wealth, power, and romance they are in America today — and it was all because of a brilliant, multifaceted marketing strategy designed and executed by ad agency N.W. Ayer in the early 1900s for their client, De Beers.Over the course of a few decades, N.W. Ayer helped De Beers successfully turn a failing market into a psychological necessity, all during a period of war and economic turmoil.Click here to download our ultimate toolkit for social and PR branding.How exactly did N.W. Ayer convince Americans that diamonds are the ultimate symbols of love, romance, and marriage? What were the marketing campaigns that turned the diamond industry around — and were they morally sound?De Beers’ 80-year stronghold on the diamond industry was one of the most impressive and fascinating in history. Let’s take a critical look at how the company used marketing to create and manipulate demand for diamonds from nothing.How It All StartedDiamonds haven’t been rare stones since 1870, when huge diamond mines were discovered in South Africa. Soon after the discovery, the British financiers behind the South African mining efforts realized the diamond market would be saturated if they didn’t do something about it. So in 1888, they set two audacious goals:1) Monopolize diamond prices. They succeeded by creating De Beers Consolidated Mines, Ltd. and taking full ownership and control of the world diamond trade. While they stockpiled diamonds and sold them strategically to control price, De Beers Chairman Sir Ernest Oppenheimer cultivated a network of wholesalers all over the world.2) Stabilize the market. To succeed here, De Beers would have to figure out a way to control both supply and demand for diamonds worldwide. For this, they would need to find an ad agency.When De Beers began looking for an ad agency, the global economy was suffering and Europe was under threat of war. Their challenge was to figure out which country or countries had the most potential to support a growing diamond market, and then to hire an agency to implement a marketing campaign in those countries. Because of Europe’s preoccupation with the oncoming war, the U.S. was chosen — even though the total number of diamonds in the U.S. had declined by nearly 50% since the end of World War I.De Beers hired Philadelphia ad agency N.W. Ayer in 1938.The Birth of a VisionDe Beers chose N.W. Ayer because of their ideas on conducting extensive research on social attitudes about diamonds, and then strategically changing them to appeal to a wider audience.N.W. Ayer did exhaustive market research to figure out exactly what Americans thought about diamonds in the late 1930s. What they found was that diamonds were considered a luxury reserved only for the super wealthy, and that Americans were spending their money on other things like cars and appliances. To sell more and bigger diamonds, Ayer would have to market to consumers at varying income levels.So, how do they get more people to buy big diamonds in a bad economy? They needed to figure out a way to link diamonds with something emotional. And because diamonds weren’t worth much inherently, they also had to keep people from ever reselling them. What was emotional, socially valuable, and eternal? Love and marriage. Bingo.According to New York Times, N.W. Ayer’s game plan was to “create a situation where almost every person pledging marriage feels compelled to acquire a diamond engagement ring.”The concept of an engagement ring had existed since medieval times, but it had never been widely adopted. And before World War II, only 10% of engagement rings contained diamonds. With a carefully executed marketing strategy, N.W. Ayer could strengthen the tradition of engagement rings and transform public opinion about diamonds — from precious stones to essential parts of courtship and marriage. Eventually, Ayer would convince young men that diamonds are the ultimate gift of love, and young women that they’re an essential part of romantic relationships.Creating the NarrativeThe agency wanted to make it look like diamonds were everywhere, and they started by using celebrities in the media. “The big ones sell the little ones,” said Dorothy Dignam, a publicist for De Beers at N.W. Ayer. N.W. Ayer’s publicists wrote newspaper columns and magazine stories about celebrity proposals with diamond rings and the type, size, and worth of their diamonds. Fashion designers talked about the new diamond trend on radio shows.N.W. Ayer used traditional marketing tools like newspapers and radio in the first half of the twentieth century in a way that kind of reminds me of inbound marketing today: In addition to overt advertisements, they created entertaining and educational content — ideas, stories, fashion, and trends that supported their brand and product, but wasn’t explicitly about it. According to The Atlantic, N.W. Ayer wrote: “There was no direct sale to be made. There was no brand name to be impressed on the public mind. There was simply an idea — the eternal emotional value surrounding the diamond.” Their story was about the people who gave diamonds or were given diamonds, and how happy and loved those diamonds made them feel.Every one of De Beers’ advertisements featured an educational tip called, “How to Buy a Diamond.” The instructions said: “Ask about color, clarity and cutting — for these determine a diamond’s quality, contribute to its beauty and value. Choose a fine stone, and you’ll always be proud of it, no matter what its size.”The agency saw tremendous success from their early campaigns. In just four years between 1938 and 1941, they reported a 55% increase in U.S. diamond sales. Riding this success, N.W. Ayer began perfecting their marketing strategy in the 1940s. They wanted to convince Americans that marriages without diamonds were incomplete.”A Diamond Is Forever”These four iconic words have appeared in every single De Beers advertisement since 1948, and AdAge named it the #1 slogan of the century in 1999.According to a New York Times article, the woman behind the signature line (Frances Gerety, who wrote all of De Beers’ ads from 1943 to 1968) came up with it right before bed one night after forgetting to brainstorm it earlier for the next morning’s meeting. When she reviewed what she’d scribbled down the night before, she thought it was “just OK” — and, after presenting it at the morning meeting, no one was particularly enthusiastic. It’s unclear why the slogan was chosen anyway, but it was a choice that would contribute greatly to De Beers’ tremendous advertising success. Even now, the URL www.adiamondisforever.com redirects to De Beers’ main website.The slogan perfectly captured the sentiment De Beers was going for — that a diamond, like your relationship, is eternal — while also discouraging people from ever reselling their diamonds, as mass re-selling would disrupt the market and reveal the alarmingly low intrinsic value of the stones themselves.At the very beginning of N.W. Ayer’s campaigns for De Beers in the late 1930s, the suggested spend on an engagement ring was one month’s salary. In the 1980s, De Beers ran a campaign to reset the norm to two months’ salary. The ads said things like, “Isn’t two months’ salary a small price to pay for something that lasts forever?” The story from the campaign stuck, and De Beers’ “two months’ salary rule” is still widely accepted in the U.S. today.Scam or Genius?From the start, De Beers and their agency created and manipulated demand for diamonds by monopolizing the market, changing Americans’ social attitudes, and convincing people that a marriage isn’t complete without a diamond ring. So … are diamonds the biggest scam in history, or is this a prime example of ingenious marketing?De Beers knew their product wasn’t intrinsically valuable (like gold and silver is). So instead of marketing to their product, they mastered the art of marketing to values — in this case, the values and ethics surrounding love, romance, and marriage. No one was interested in buying diamonds when they conducted their first round of extensive market research, so they had to create that value themselves.I recently read a short Forbes article from 2011 called “There Is Only One Way To Make Money.” It’s about the difference between companies who find value, package it, and deliver it to customers, and companies who create value out of nothing.Most companies are the former, meaning they are reactive to existing value — like when Kraft Foods, Inc. changed its marketing strategy when market research showed a consumer attitude shift away from direct promotions of junk food to children. De Beers was part of the latter camp — their agency’s market research showed a major decrease in demand for diamonds, so they executed marketing campaigns that would shift, rather than accommodate, those existing social attitudes. While brilliant and successful, it also opens up a ton of ethical concerns. Regardless of which side you’re on, De Beers is a very interesting example to learn from. It’s fascinating how De Beers and N.W. Ayer created demand from nothing by coming up with a story and value proposition around their product — and it’s still successful today. Since the turn of the century, De Beers has effectively lost its monopoly of the world diamond trade, although they still bring in billions of dollars every year. But by marketing an idea rather than a product, they built a strong foundation for the $72 billion-per-year diamond industry and dominated it for a good 80 years — and that’s a story worth learning more about.So, what do you think of their marketing over the last century? I’m curious to hear your opinions in the comments below!Image Credit: De Beers, Advertising Archives Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Marketing Campaigns
“When you call it a marketing team, no one knows for sure what you’re supposed to do. But when you call it a growth team, everyone knows exactly what the goal is and what you need to do everyday.- Craig MillerOn this episode of The Growth Show, HubSpot’s Mike Volpe and Meghan Keaney Anderson sit down with Craig Miller, Chief Marketing Officer at Shopify. Listen to the podcast to learn why Miller thinks engineers make great marketers, why he decided to rebrand the marketing team as the growth team, and why there are golden opportunities in the “boring” parts of your website. In this interview, Craig also discusses:The nuts and bolts of how Shopify managed to spark 10X growth in a short period of timeWhy he doesn’t like the word “marketing”Why growth doesn’t just come from having a great productHow they’ve found unique opportunities to delight customersHis number one piece of advice for any marketerThe importance of trying as many things as possible and learning from what worksClick here to listen to this interview and subscribe for future episodes. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Feb 17, 2015 6:00:00 AM, updated February 01 2017
Topics: Originally published Jul 27, 2015 6:00:00 AM, updated February 01 2017 While many marketers are drawn to the visual nature of SlideShare (it is a popular platform for sharing visual content, after all), it’s important to remember that SlideShare marketing is both an art and a science.The art side of the equation, no doubt, is obvious: Creating a SlideShare presentation requires that you craft a compelling story, and then bring that story to life through the careful selection and arrangement of typefaces, colors, illustrations, photographs, and other elements.But then there’s the science side: Using SlideShare’s lead capture and analytics tools to enhance and analyze your presentations, so that you’re always learning and improving.In our new guide, The Step-by-Step Guide to SlideShare Marketing, you’ll find actionable instructions and advice, both for the “art stuff” (like using contrast to create visual separation between different elements) and the “science stuff” (like setting up lead capture forms and interpreting performance metrics).Not convinced that SlideShare is worth your time? Here’s the scoop: SlideShare in one of the top 100 most-visited sites in the world. And with more than 70 million users, it is a vast network that you can tap into and leverage for both lead generation and brand awareness.Whether you’re trying to get your first SlideShare marketing campaign off the ground, or you’re looking to redefine your existing SlideShare strategy, The Step-by-Step Guide to SlideShare Marketing can help.Have any SlideShare marketing tips or tricks you’d like to share? Leave a comment below! Presentations Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Ever wonder how Dollar Shave Club turned razor subscriptions into a billion dollar exit? Or how LaCroix’s fans strong-armed their beloved bubbly’s way to the top of the sparkling water food chain? The answer is simple. They inspire impressive devotion from their large fan bases.That’s especially true among Millennials — 62% of them tend to stick with one brand, compared to 54% of the population at-large. How does a brand garner that kind of advocacy? I found myself asking the same question, so I compiled a list of 19 brands with faithful followings, along with the marketing tactics that might contribute to their cult status.Download our essential guide to branding here for even more tips on branding your company. Note: It’s easy to look at the behemoth brands below and feel a little overwhelmed. From one marketer to another, stop, breathe deeply, and give yourself a break. The strategies these brands employ don’t require billions of dollars or global teams. They’re simple enough that even a lone marketer can incorporate them into their next campaign — that’s why we love them.Free Download: Slogan Writing Guide and Examples19 Brands with a Cult Following (and What You Can Learn From Them)1) Southwest AirlinesSource: Brand NewWhen I say Southwest, you probably think of cheap fares, funny flight attendants, and drink coupons. If you also think of great branding, there’s a reason for that. In September 2014, Southwest unveiled a branding refresh that earned positive media attention and made marketers swoon.Southwest rolled out a PR campaign for its rebrand, explaining the reasoning and research behind the airline’s new look. It included videos that maintained the company’s playful brand voice while touting the new message, “Without a heart, it’s just a machine.” Southwest proved that sharing its new identity was as much a part of the rebrand as the redesigned packages of peanuts.Branding Best Practice: Own Your RebrandYour rebrand may not be at the scale of a major airline, but it’s still a big undertaking, so don’t hide the results. And remember, it works in a number of sectors — at least half of nonprofits, for example, say that a rebrand has increased their revenue.Use your rebrand as a way to create buzz within your industry. Make it clear why you felt a rebrand was necessary, how you considered your audience, and what the positive results will be. Think of it as another way to reinforce your new image and foster adoption of your refreshed identity.2) LaCroixSource: LaCroixDo you know someone who’s obsessed with LaCroix? Hypothetically, you might be addicted to the fizzy water yourself (raises hand slowly). Sales for the bubbly drink have more than doubled over the past two years, but chances are, you won’t see a ton of LaCroix TV ads.Instead, LaCroix has executed some impressive social media campaigns, specifically with Instagram. In 2015, the brand grew its Instagram followers from 4,000 to 30,000 in just eight months. Today, it has almost 60,000 followers.But how? First, LaCroix engages with anyone who tags the brand, no matter their number of followers. If you’re lucky, you might even receive a free case of Pamplemousse for posting a photo. Second, LaCroix is quick to adopt relevant trending hashtags like #Whole30approved (to promote its partnership with Whole30 nutrition) and branded ones like #LiveLaCroix. Third, Instagram micro-influencers are smartly targeted with free products and other perks in exchange for featuring LaCroix in lifestyle images shared with their large following.Branding Best Practice: Discover Where Your Audience Hangs OutFind out who your target audience is and where they’re hanging out. LaCroix knew that 55% of online 18-29-year-olds are active on Instagram and doubled down on efforts there. By promoting user-generated photos and rewarding influencers, LaCroix went from sitting on dusty grocery store shelves to becoming a drink of choice for Millennials.3) In-N-OutSource: In-N-OutLet’s not even get started on the In-N-Out vs. Five Guys and Shake Shack debate. That’s a blog for a different day (and, probably, a different website). But if you’ve been to California, you might have made at least one stop for a Double-Double Animal Style — one of In-N-Out’s more notable menu items. And, the chain maintains its fervent following by knowing that meals like that are part of its brand, even being a bit protective of it.The brand is comprised of burgers, fries, and shakes, as it has been for 68 years, insulating it from fad-food missteps. And while it’s tough to find an In-N-Out beyond the west coast, the brand extends much further. In September 2016, a pop-up shop came to London, selling out of burgers in an hour. “These events also help to protect the In-N-Out Burger brand,” the company said in a statement, “in important regions like England and Southeast Asia.”Branding Best Practice: Protect Your BrandsIt’s been said that your brand is more important than the product or service you sell. Building a brand strategy, getting buy-in from your team, and sticking to the plan are important parts of ensuring that your marketing efforts reinforce your brand standards.4) Trader Joe’sSource: Trader Joe’sTrader Joe’s products draw levels of adoration that would make something like pumpkin spice jealous. (I mean, hello, cookie butter.)So what’s the secret sauce in the brand’s marketing efforts? Well, the funny thing is, it doesn’t really have any. Trader Joe’s doesn’t have an official Facebook, Twitter, or Instagram account, nor will you see television ads. What it does offer are great products that the brand is openly passionate about.But they have discovered one thing that works. The Trader Joe’s Fearless Flyer newsletter is one of the brand’s dedicated marketing channels — and people seem to love it. With a selection of featured items and an astonishing amount of copy, the Flyer waxes eloquent on Trader Joe’s hotdogs, apple cider, and more.Branding Best Practice: Be Strategic About the Channels You Engage InWhat the success of Trader Joe’s doesn’t mean: you should shut down all marketing channels and “let your product speak for itself.” Unless you start selling products like cookie butter by the gallon, that strategy probably isn’t right for you. But it does mean that stepping back and taking an unbiased look at which unconventional channels could work for you. What’s your brand’s “Fearless Flyer”? Figure out what makes your brand different, and capitalize on it with something unexpected.5) Saturday Night LiveSource: GiphySaturday Night Live (SNL) first aired in 1975. And while a 41-year run is prone to its share of tough seasons and dry spells, this sketch variety has remained strong and relevant.While a talented cast might be the backbone of the show, it’s the weekly guest hosts and musical talent that keep each episode topical and trending. That impressive lineup allows SNL to leverage current events (e.g., when Ronda Rousey hosted after her impressive six-win UFC streak). It also allows the show to test out different hosts and bring back fan favorites, like Justin Timberlake.Branding Best Practice: Incorporate Guest Contributions Into Your Content StrategyWhile having a strong, core content team is important, guest contributions are a great way to keep your brand relevant and credible. But remember — these guests have to be aligned with your brand. Think of it as a co-marketing agreement. These partnerships have to be strategic and both parties have to benefit from it. Check out our tips on how co-marketing works in branding here.6) IKEASource: Home DesigningIKEA has a simple vision: “to create a better everyday life for the many people.” And while some patrons might give credit to the in-store meatballs — the brand is rumored to sell three million each day — IKEA turns to research to learn what its consumers really want.But there’s no reliance on customer surveys and downloaded data. Instead, design experts are actually sent into people’s homes to learn what’s important to them and what their pain points are. That information is funneled into content that’s relevant to customers, ranging from the brand’s over 50-year-old catalogue, to the award-winning web series “Easy to Assemble,” which ran for four seasons.Branding Best Practice: Do More Than Audience SurveysUnderstanding your audience goes deeper than sending out a survey. That’s said to be especially true of Millennials, who are more interested in conversing with a brand (see LaCroix’s Instagram example above) than spending time on a questionnaire. Finding out what motivates and challenges your consumers is arguably the most important part of a marketer’s job, which also means you have to allocate your marketing time and resources accordingly. Focus on the conversation — engagement through social media and other conversation-centric platforms can help bring your user personas to life.7) Dollar Shave ClubSource: BrandfolderRazors are not exactly an exciting topic. In fact, they’re probably a topic that most of us avoid discussing — because, gross. But when Dollar Shave Club (DSC) burst onto the startup scene in 2012 with a launch video that people are still talking about, it made shaving worth talking about.The deep care for the brand is often evident, like in one interview with Brandfolder: “From our packaging to our digital presence, the DSC brand identity informs everything we do.” That devotion to the brand shines through every piece of marketing content produced. From witty emails, to carefully branded packaging that makes you stop and read your razor wrappers, DSC’s brand is carefully and craftily infused into everything they do.Branding Best Practice: Organize Your Brand AssetsHow do you incorporate your brand identity into each piece of marketing you own? With brand consistency. While your brand might have several moving parts, they have to be cohesive — in fact, 90% of consumers expect this kind of consistency across all channels, especially when shopping for a product or service. Not sure where your brand inconsistencies might be hiding? Check out this list.And once you have achieved that consistency, consider using digital asset management: the technology that makes any of your digital branding collateral — logos, images, and standards, to name a few — easily accessible to your team (and ready to implement).8) AppleSource: AppleYear after year, new Apple product announcements get people talking — whether it’s industry chatter or consumer debate. So how does the tech giant manage to generate buzz about yet another new iPhone, even now?For one thing, the launch messages tend to be simple and consumer-focused. For example, the iPhone 7 landing page reads that this version “dramatically improves the most important aspects of the iPhone experience.” See that? Experience. Before I even read the list of features that follows, I’m already thinking about which aspects of my iPhone are most important to me, and how much better they’ll be on this new device.Branding Best Practice: Keep it SimpleChoose the benefits that matter to your customer and build a marketing strategy around them. And don’t forget to keep that marketing message simple and unapologetic — focusing on too much at once can lead to brand confusion, which might be why 69% of consumers are more likely to recommend a brand based on its simplicity.Focusing on benefits in a no-frills way can also imply confidence. For example, Apple was noticeably unapologetic about removing the headphone jack from the iPhone 7. Instead, the official announcement proclaimed, “Oh yeah … and the headphone jack from over 100 years ago has been removed (shocker) for the more versatile Lightning port.”9) StarbucksSource: TechGenieMobile has seen some interesting developments as of late. 51% percent of digital media is consumed via mobile (versus 42% on desktop), and voice search is on the rise. It makes sense for marketers to be focused on mobile, and Starbucks is no exception.When Starbucks introduced the “Order & Pay” feature of its app in 2014, it saw adoption rates between 4-10% in stores. The brand capitalized and built on that, creating an in-app experience that remembers and recalls your favorite orders, suggests pairings, and guesses where you’d like to pick up your order.Branding Best Practice: Invest in Mobile MarketingIf you’re not investing time and resources into your mobile marketing strategy, you might want to get started, especially when it comes to building an app for your brand — 56% of digital time is spent using them.But if an app is out of reach or not relevant for to your brand (after all, just look at the Trader Joe’s example), how else can you elevate your mobile strategy? Start by making sure your site is mobile-friendly, and look into push notifications or other unique offerings that your organization can use to its advantage.10) ZapposSource: ReferralCandyZappos has built its brand around customer service — a brand that CEO Tony Hsieh has defended and protected over the years, even famously saying, “Zappos is a customer service company that just happens to sell shoes.” At any other company, it might be considered inefficient for a customer service rep to engage in an almost 11-hour phone call with a customer, but at Zappos, that kind of dedication is encouraged.But it doesn’t stop there. From sending flowers to a bereaving customer, to overnighting free shoes to a best man whose footwear hadn’t made the flight to the wedding, Zappos leads with a customer service story and keeps their fans coming back from more.Branding Best Practice: Delight Your CustomersIn a marketplace where consumers have hundreds and even thousands of choices at their mobile-savvy fingertips, you need to set yourself apart. And sometimes, all your consumer needs to make a decision between you and three other competitors is exceptional service — especially since U.S. businesses collectively lose about $41 billion dollars each year because of bad customer service. (I suppose sending flowers can’t hurt, either.)11) TED GoPro makes handheld video cameras that are high quality and easy to use. The return has been huge — in 2011, less than a decade after being founded, the brand saw a 112% increase in net income after spending only $50,515 on marketing. In 2013, marketing costs went up by $41,000 and income by $28 million.Maybe that has something to do with the company’s expertise in putting user-generated content to work for their brand. By simply encouraging its audience to use the #GoPro hashtag when posting images captured by its camera, GoPro succeeded in building strong brand loyalty and a powerful content machine. At least, that’s how I see a company with 6,000 user-branded videos uploaded to YouTube every day.Branding Best Practice: User-Generated Content is KingHow is your audience using your product or service? That information might already be out there and on social media — it just doesn’t have a branded hashtag yet. Once you get that information, ask users to tag your brand or submit content for you to post on your own networks. Some companies, like West Elm, are hopping on this trend by almost exclusively featuring user-generated content on their social media feeds — a smart strategy that can conserve your marketing budget.19) Philz CoffeeSource: MINTPhilz is a California coffee chain with a rabid following and well-cared for social media channels. In 2014, when content marketer and Philz devotee Caitlin Roberson tweeted her displeasure at the brand’s then-generic Twitter responses, Philz tweeted back their apologies. Today, you’ll find genuine and customized responses to followers on each of the coffee house’s social media channels — especially on Twitter.For a business that built its brand on delicious coffee and a small shop vibe, that’s an important part of the marketing strategy. Could the social media team get by just fine by continuing to post generic responses to their followers? Probably. But going the extra few steps leaves their fans with anything but a bitter taste — in fact, a personalized customer service experience on Twitter, for example, leaves people 83% more satisfied.Branding Best Practice: Talk to Your Customers Like They’re Real PeopleMake sure you’re interacting with your consumers in a genuine and rewarding way. Yes, it takes time to thoughtfully respond to customers through on social media and customer support channels, which are sometimes one in the same. But the benefit to both your brand and your consumers, however, will be well worth the extra brainpower — since Roberson’s noted interaction with Philz, the brand’s Twitter following has nearly doubled.If You Build It…Take time to really understand what motivates and moves your audience, and create a content and brand marketing plan accordingly. Stay confident and genuine in your message. Then, share it with your audience in a relatable way. You might just find yourself with advocates who believe in your brand as much as you do.How are you building your brand’s following? Let us know in the comments. Brand Awareness Topics: As marketers, we have our favorite TED talks. Maybe yours is Simon Sinek explaining the golden circle, or my personal favorite, Susan Cain speaking on the power of introverts. Regardless, TED talks have become a go-to resource for quick, insightful information across almost any topic.In a time when consumer attention spans are shorter than those of goldfish, TED does what might seem impossible to some marketers. The brand holds five million YouTube subscribers captive for talks that average 20 minutes in length. There’s no flashy light show or catchy theme song — just solid storytelling that’s largely spread by word of mouth.Branding Best Practice: Focus on Quality ContentPut time, effort, and money into creating quality content. While you might be able to grab someone’s attention for eight seconds with a catchy headline, valuable content is what will transform that one-time view into a regular reader, and hopefully, a customer. Plus, quality content is imperative to SEO — without it, your rankings can take a serious hit.12) LululemonSource: LululemonLululemon is one of the hottest fitness brands in the market today. Ask someone why she spent just short of $100 for a pair of yoga pants, and you might get a lecture on the superior quality of Lululemon’s products. That’s the kind of brand loyalty sought after by every marketer on the planet, and it starts with Lululemon ambassadors.While consumer word-of-mouth is one form of brand loyalty, Lululemon fosters a more formal type of ambassador in yoga teachers and fitness trainers who have been selected to represent the brand’s values and lifestyle. They lead classes at storefronts on weekends, share photos of themselves wearing the brand, and provide aspirational advertising.Branding Best Practice: Experiment with Influencer MarketingBrand ambassadors are a form of influencer marketing — which, according to Twitter, is responsible for 49% of user purchases. Look at who the movers and shakers are in your industry, and learn how you can partner with them through guest contributions, using, or writing about your product.13) SoulCycleSource: SoulCycleTelling a colleague that you’re headed to the gym can elicit a number of responses. You might hear, “good for you,” or receive a grimace face that says, “I feel your pain.”But SoulCycle, similarly to Lululemon, has found a way to rebrand your workout. One visit to its website or Instagram profile is all it takes to find mantras about pushing your body to its limits with your #SoulMates and #SoulSquad. By sending the message that exercise is a community-bound opportunity, SoulCycle makes it seem like less of a chore, and more like an exclusive club.Branding Best Practice: Market to Your Consumer’s Emotional SideHow can you make your product or service sexier? Consider how you can tap into your client’s emotions, and touch on the things that are important to them. In fact, a study that measured consumers’ brain activity in response to ads found that higher activity indicated a 23% increase in sales volume. And considering that 60% of consumers who feel a “high brand connection” are more likely to make a purchase — even at a higher price point — it quite literally pays to understand their potential feelings toward your brand.14) Life is GoodSource: Life is GoodLife is Good was founded in 1994. Within 11 years, the brand was boasting $50 million in sales — having never run a single ad — and $100 million by 2015.What was the strategy behind that rapid growth and success? Say sibling co-founders John and Bert Jacobs, it was simple — “rely on the good vibes and social power of their community to spread the word,” according to Inc.Instead of traditional marketing, Life is Good pours its advertising dollars into different events for its charity, Life is Good Playmakers. In addition to impressive sales, these efforts have resulted in an avid fan following and even partnerships with celebrity musicians.Branding Best Practice: Think Outside the Advertising BoxConsider new, less traditional forms of advertising — especially since 84% of Millennials, for example, don’t even like advertising. By sponsoring local events or supporting a charity that aligns with your company’s mission, you could generate more than just good PR. You could also gain fans who respect and appreciate your work. Plus, 80% of consumers believe that corporations can (and should) work to benefit their communities — a win-win for both brands and the people they serve.15) MoleskineSource: The Next WebMoleskine is not just a notebook. It’s “a free platform for creativity,” Maria Sebregondi, Moleskin’s head of brand equity once said. What’s more, it’s found a way to make paper cool and relevant in the digital age.The notebook brand expertly balances its heritage past — touting Hemingway and Picasso among its early brand advocates — with the digital present, launching a smart notebook and companion app. This balance of yesterday and today helps maintain the brand’s relevance — and appear to consumers who love the latest tech, but still have nostalgia for paper.Branding Best Practice: Allow Your Brand to EvolveEvery brand should evolve. Our shortened attention spans aren’t limited to the content we consume — they apply to the products we adopt, as well. It is possible to maintain your brand’s legacy while also letting your marketing evolve, but it requires being flexible and open to your product changing.16) ChacoSource: ChacoChaco is a lifestyle and outdoor footwear brand with an active following. Just look at its Instagram profile — it’s packed with user-generated photos of fans hiking, adventuring, and camping in these colorful sandals. And that’s key — such bold visuals increase people’s willingness to read a piece of content by 80%.The branding also travels well, hitting up music festivals and gear shops around the country in what Chaco refers to as “Z the World Tour.” The tour allows the brand to interact with consumers in-person, advocate for the product, and raise awareness directly.Branding Best Practice: Don’t be Afraid to Put a Face with Your BrandConsider taking your marketing on the road. Sales teams often suggest closing deals through in-person meetings and, sometimes, marketing can follow the same strategy. Want to recruit brand advocates? Let them experience your brand in a tangible way.17) CrossFitSource: CrossFitCrossFit, a workout regimen created by CEO Greg Glassman, is today a billion-dollar business with what some describe as a cult-like following. So what’s in the CrossFit Kool-Aid everyone’s drinking? Great marketing, of course.Similar to SoulCycle, CrossFit taps into the desire for community. CrossFit’s website wastes no time nodding to that idea with photos of and journal entries from its “elite” pool of members. The brand could have called them “testimonials,” but CrossFit’s careful use of language ensures that its messaging reads more like a movement, and less like a product. Another example of this strategic word choice: describing itself as a phenomenon that’s “harnessing [a] natural camaraderie.”Branding Best Practice: Inspire Ownership in Your BrandHow can you give your audience more ownership in your brand? Simple language tweaks like calling your audience a “community” instead of “members” can go a long way in building brand advocates. That goes back to the idea of shared values that we mentioned earlier — 64% of consumers cite that as the main reason for even having a relationship with a brand.18) GoPro Originally published Nov 7, 2016 6:00:00 AM, updated July 28 2017 Don’t forget to share this post!
While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. It looks like Chris Carson will not be the only Cowboy with a chance to impress in Indianapolis later this month. Per Robert Allen of GoPokes, defensive tackle Vincent Taylor, tight end/”cowboy back” Blake Jarwin and safety Jordan Sterns have received invites to the NFL Scouting Combine.Per @RAllenGoPokes sources on Further Review just now, Vincent Taylor, Blake Jarwin & Jordan Sterns will join Chris Carson at NFL Combine.— John E. Hoover (@johnehoover) February 6, 2017Vincent Taylor announced his intention to forgo his senior season to declare for the draft following OSU’s win in the Alamo Bowl. The game-changing All-Big 12 tackle led the team in sacks (7) and tackles for loss (13). According to NFL.com, Taylor holds a 5.35 draft grade (the highest grade is Myles Garrett at 7.6) and is their 17th-ranked defensive tackle.Blake Jarwin is an intriguing tight end prospect who could find himself a spot on an NFL roster. The tight end has seen a resurgence in the NFL with the likes of Rob Gronkowski and Travis Kelce putting up gaudy numbers. Jarwin has a 5.36 draft grade according to NFL.com and is their 14th-ranked tight end.Jordan Sterns left OSU as the leading career tackler in the Mike Gundy era. He posted three 100-plus tackle seasons but will be missed as much for his leadership as his production. Sterns is a little undersized for an NFL safety which may lead into his 5.02 draft grade and No. 17 ranking among safety prospects. Like the others, he will have a chance to improve his stock with a good showing at the Combine.The Combine will be held February 28 – March 6, 2017 in Indianapolis, Indiana.
Arsenal Wenger not ready to prioritise Europa League Jamie Smith Last updated 1 year ago 07:13 3/3/2018 FacebookTwitterRedditcopy Comments(0) Arsenal Arsène Wenger Milan Milan v Arsenal UEFA Europa League Brighton & Hove Albion v Arsenal Brighton & Hove Albion Premier League Videos Despite Arsenal being 10 points outside of the Premier League’s top four, the Gunners boss isn’t ready to fully focus on Europe Arsene Wenger will not shift Arsenal’s focus to the Europa League despite his side’s problems in the Premier League.Arsenal’s chances of Champions League qualification through the league appear remote, with the Gunners sixth in the table, 10 points outside the top four with 10 matches remaining.Next week’s Europa League round-of-16 tie against Italian giants AC Milan follows a trip to Brighton and Hove Albion on Sunday. Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp But although the Europa League winners earn a place in the Champions League – the route taken by Jose Mourinho’s Manchester United last season – Wenger says Arsenal will not necessarily prioritise the competition.”Look, I think we are in a situation where we first have to try and win the next game before making too long calculations,” said Wenger, whose side have suffered successive 3-0 defeats against Manchester City.”The game after always has an input and you always have that in your mind when you play so many games one after the other.”Jack Wilshere missed Thursday’s Premier League loss to City with an ankle injury, but Wenger is unsure whether the midfielder will be fit to return at the AMEX.”I don’t know because he has not practiced,” Wenger said. “I don’t know.”I will have to rest some players who gave a lot against City, for sure, because we have played a lot.”We will see how well he recovers.”With seven defeats in all competitions since the start of 2018, Arsenal have been beaten more times this year than any other Premier League side.But despite confidence dropping in the Gunners squad, Wenger backed himself to turn around a poor situation at Arsenal.”I’m always ready for a fight,” Wenger added. “Of course I am very disappointed but I have experienced these situations before.”I have faced difficult situations in my life and it helps to deal with this.”[I have] experience and desire to change things and to continue to help the team.”
Transfers Returning to Real Madrid would be incredible – Mariano Diaz Robin Bairner 19:45 15/3/2018 FacebookTwitterRedditcopy Comments(1) Getty Transfers Real Madrid Olympique Lyonnais v CSKA Moskva Real Madrid v Girona CSKA Moskva Olympique Lyonnais Girona Primera División UEFA Europa League The attacker has been in prolific form in France and has targeted the possibility of playing for Spain in the coming months Lyon striker Mariano Diaz has admitted that he would one day love to return to Real Madrid.The forward has been a hit with the Ligue 1 club, having arrived from the Champions League winners in the summer for a fee of €8 million.He has scored 18 times in 38 outings, and his form has been such that Madrid have been linked with the possibility of re-signing him. Article continues below Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp It is a prospect that excites the 24 -year-old forward.“I have a five-year contract with Lyon but going back to Madrid would be incredible, even if I decided it was best to leave the club in the summer,” he told Cadena SER. Indeed, he even tipped Zinedine Zidane’s men to regain their European crown ahead of Manchester City.“I prefer Madrid,” he said. “City, both in the Premier League and Champions League, have played at a good level but it will have to be seen how they react when faced with a big club.”Mariano has his own lofty ambitions, with the forward aiming to be called into the Spain international set up for the first time.“I went to France to be a big player and for me it would be the realisation of a great dream to be in the Spain squad,” he said. “Of course I hope for it.”The forward will hope to impress in the Europa League on Thursday. His Lyon side hold a 1-0 advantage over CSKA Moscow ahead of the second leg of their last-16 clash, which will be played in France.
Transfers ‘I’ve been average’ – Arsenal target Malcom admits he must improve Robin Bairner 23:43 15/3/2018 FacebookTwitterRedditcopy Comments(0) Getty Images Transfers Arsenal Bordeaux v Rennes Arsenal v Milan Bordeaux Rennes Milan Ligue 1 UEFA Europa League The Brazilian attacker is happy to leave his future in the hands of his agents for now and is instead focusing only on himself Bordeaux attacker Malcom has admitted that if he wishes to win a summer move to a big club, he will have to rediscover his top gear.Arsenal, Tottenham and Bayern Munich are among the teams who have taken an interest in the 21-year-old, who has caught the eye this season with a series of spectacular performances in Ligue 1.The player himself has admitted that his season will be his last at Stade Matmut-Atlantique. Article continues below Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp However, his performances have cooled off of late and after serving a ban for diving, he has yet to show his best level for Gus Poyet’s side.“It’s a moment that I’m not playing well, quite average,” he told RMC. “I have to rediscover my level this weekend against Rennes.”Poyet has previously indicated that his charge has been distracted by transfer rumours but the former Corinthians player says his head is currently firmly in the game.“I’m calm,” he added. “I’m only thinking about Bordeaux. Everything else gets left to my agents.”Speaking previously about the attacker, Poyet said: “He’s our special player. He likes to be a special player and it’s good for his character and his ambition to be a very good player, but it doesn’t work all the time.”While Malcom has primarily played wide on the left this season, he has been tipped for a playmaker role against Rennes at the weekend in a clash that will be important in Ligue 1’s European race.
While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. STILLWATER — When Hawaii granted Dru Brown his release in the summer of 2018, it was a junior college connection that led him to Oklahoma State.Brown had started 22 games in two years with the Rainbow Warriors where he threw for 5,273 yards and scored 43 total touchdowns when he took to social media, stating he received his release. In the post, he thanked his coaches and Hawaii as a whole before announcing he would graduate and transfer elsewhere.Among the replies of gratitude and well-wishes, there was Sione Finefeuiaki. Brown and Finefeuiaki were teammates for a season at the College of San Mateo, and Finefeuiaki, a cowboy back at OSU in 2017 and 2018, had an idea as to where his former teammate should transfer:“I didn’t think he’d actually pursue it because at the time, Dru had places like Washington State, LSU and other places offer him, as well,” Finefeuiaki, who played two seasons at OSU in 2017 and 2018, told PFB in an interview this week. “I never thought that he’d actually come to OSU. I kind of did it jokingly, but we talked and found out he was serious about it and we kind of went from there.”From there, Finefeuiaki passed Brown’s tape to OSU player development specialist Beni Tonga, where the idea of Brown coming to Stillwater got shot up the line.“I talked to Beni,” Finefeuiaki said. “At first, I would bring it up, and Beni was like, ‘OK.’ Then I asked Beni the next day. I was like, ‘Beni, did you check out his film?’ Beni would say that he was going to but he hadn’t looked at it yet.“So, I kind of bugged Beni about it. Beni, he also helps with the cowboy backs, so I built a pretty good relationship with Beni. I kept bugging Beni about it, telling Beni that this guy’s the real deal. I showed him Dru’s highlight tape from Hawaii, and if you’ve seen Dru’s highlight tape from Hawaii, the man goes off. I guess Beni finally got to it, and he’s able to show (Mike) Yurcich and (Mike) Gundy, and it kind of went from there.”Brown and Finefeuiaki are both from the Bay Area in California. Finefeuiaki said the two played against each other in high school before teaming up at the College of San Mateo. In Brown’s one season with the Bulldogs, he threw for 1,879 yards and 21 touchdowns in a triple-option offense. In his final game at the junior college level, Brown threw for 425 yards and seven scores.That 2015 season was Finefeuiaki’s first of two with the Bulldogs. That season, he played as a linebacker before moving to fullback in 2016. Despite being on opposite sides of the ball, Finefeuiaki said it wasn’t hard becoming friends with Brown.“Dru was just really open,” Finefeuiaki said. “It’s pretty easy to build a relationship with Dru. Most of our goals kind of aligned. We both wanted to go big Division I. Dru is really deep into his faith. Dru’s one of those guys where it’s just easy to click with him.”After Finefeuiaki got Brown’s foot in the door, Brown said he was able to talk on the phone with OSU coach Mike Gundy and then-offensive coordinator Mike Yurcich. Brown took a visit and decided to use his final season of eligibility away from the beaches of Hawaii or comfort of Northern California in Stillwater.The transition wasn’t as seamless as it appears — and it still isn’t. Sure, Mason Rudolph was headed to the Pittsburgh Steelers after starting games for the Cowboys in the past four seasons. But, Brown was joining the team the same time All-Texas everything quarterback Spencer Sanders was, and fifth-year senior Taylor Cornelius was still at OSU after learning under Rudolph for four seasons.After being Hawaii’s guy the past two seasons, Brown was limited to one snap at OSU in 2018, and it only came because Cornelius’ helmet came off in the Liberty Bowl. Not many grad transfers’ idea of a dream start at a Power 5 school.‘I’m a firm believer that it’s beautiful everywhere’Stillwater summers are what you make them.For some, it’s a boring town to be in during June and July as a good chunk of the population leaves when the school year ends. Others embrace the serenity of things, something Dru Brown did this summer.Brown is from San Mateo, California, which is between San Francisco and San Jose. When he was looking for something to do in the middle of America, he turned to offensive linemen Johnny Wilson, a Texan, and Ry Schneider, an Oklahoman.“Can you guys teach me how to fish? Because I’ve never been fishing before,” Brown asked.“I had to fix the pole a couple times, but he got the hang of it,” Wilson said of Brown’s first outing. “He’s getting better. He’s good. He can throw an open face now, he can throw the spinner, so it’s good.”For four straight days Brown didn’t catch a thing, but he said he was adamant on at least catching something before he turned this new hobby down. Then he finally got one.Well DAG-GUM 🐠🐟 pic.twitter.com/J3lvX4k4OT— Dru Brown (@dbrownTNDO) July 27, 2019“As soon as I caught something, it was like an addiction,” Brown said. “We’ve gone a bunch. Obviously, camp started, so we can’t go out as much. I’m sure that me and Johnny will go as soon as we get a day off here soon.”Oklahoma is not California, and it’s certainly not Hawaii. Although Oklahoma might not have California’s weather or Hawaii’s beaches, Brown said the state has its own appeal and beauty.“It’s just different,” Brown said. “I’m a firm believer that it’s beautiful everywhere,” he adds. “Being from California, the transition to Hawaii was different, but the transition out here was really different.“If I didn’t have to sit last year, and sit behind Corn, I would have never, probably, fished ever. It’s just a blessing in disguise. Me being out here for a year, and me getting involved in things people do out here, it’s beautiful in its own way, for sure.”The End of Brown’s Well-Traveled Collegiate CareerOSU has yet to name a starting QB, and it appears the two will likely share snaps early in the season. Still, there are more ways for Brown to prove himself as a college QB than just touchdowns and victories.“Leadership, I think that’s one thing Dru was able to do with this offseason,” Finefeuiaki said. “He was able to show his leadership because when Dru came last year, he came right at fall camp. Nobody really knew who Dru was. Whereas this year, he had the whole offseason to show his work ethic and all that. His faith, his leadership, his accountability and just how hard he works. The guy’s always putting the extra work in. … I don’t think there’s anybody who works harder than Dru.”What might’ve been originally been just one year for Brown in Stillwater quickly turned into two, as he was able to take advantage of the new rule that allows players to play in up to four games while still retaining a redshirt. He went about his business, spent a year in OSU’s system and now might start for one of the best offenses in the country.There aren’t enough fish in Lake McMurtry to match that kind of anticipation.
The Cowboys are donning the Darth Vader look for their home game against TCU, with a new twist on their alternate helmet.#OKState gameday threads 🤠🔶 #GoPokes | #TCUvsOSU ⚫️ pic.twitter.com/OHIze3KLEQ— Cowboy Football 🤠 (@CowboyFB) November 2, 2019I like the look of this bandana lid sans the barbed wire stripe and the orange brand with orange facemask really pop.#OkState in all black uniforms today against TCU pic.twitter.com/yBAFViS1z4— Jackson Lavarnway (@TheLavarnway) November 2, 2019This is the first time OSU has gone all-black since last year’s Liberty Bowl. The Cowboys are 7-3 all-time in this color scheme.For those keeping score, both Kyle Porter and Justin Southwell correctly predicted B-B-B. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.
Social proof is the powerful idea that if we think everyone else is acting in a certain way, we’re likely to act that way, too. People are conformists by nature, and we take cues about how to think and what to do from those around us. Social norms fuel entire industries. Would the fashion world be able to motivate us to buy a narrower tie or a longer skirt this year if we didn’t care what people think?At Network for Good, we’ve used the principle of social norms to increase donations through our web site. We state that more than 100,000 nonprofits have raised more than $800 million through our service to show how easy and safe it is to give through our system. Many charities have “cybergiving week” – that end-of-year spike in online giving. The psychological subtext is simple; everyone’s doing it, so you should too! Here are some ways you can generate social proof for your cause: Once you get some critical mass going, use fundraising tickers. Show how many people are giving, in real time. Count your community: Show how many people have taken action to create a sense of a growing community of like-minded people. Use testimonials: Quotes from people talking about why they support you are powerful. Other people are often your best messengers. In your call to action, choose wording that demonstrates that others are already participating, e.g. “join millions of other generous Americans” or “hundreds of other concerned members in your community”.,Social proof is the powerful idea that if we think everyone else is acting in a certain way, we’re likely to act that way, too. People are conformists by nature, and we take cues about how to think and what to do from those around us. Social norms fuel entire industries. Would the fashion world be able to motivate us to buy a narrower tie or a longer skirt this year if we didn’t care what people think?At Network for Good, we’ve tried using the principle of social norms to increase donations through our web site. We state that more than 325,000 people have given more than $112 million through our web site to show new users just how popular we are. In December 2006, when our traffic increases, we feature a real-time ticker of total donations so people can see just how many other people are taking action. In December 2006 and 2005, we partnered with Yahoo! on a “cybergiving week” to promote the idea that just as retail sales has black Friday, charities have “cybergiving week” – that end-of-year spike in online giving. The psychological subtext? Everyone’s doing it so you, should too! Fundraising thermometers and also send the message, “Other people are doing it, and you are part of something larger.”Here are some ways you can generate social proof:• Once you get some critical mass going, use fundraising tickers. Show how many people are giving, in real time.• Count your community: Show how many people have taken action to create a sense of a growing community of like-minded people.• Use testimonials: Quotes from people talking about why they support you are powerful. Other people are often your best messengers.• In calls to action, choose wording that demonstrates that others are already participating, e.g. “join millions of other generous Americans” or “hundreds of other concerned members in your community”
World Cup Lugano backs Neymar and Brazil for World Cup glory Dejan Kalinic Last updated 1 year ago 10:55 6/24/18 FacebookTwitterRedditcopy Comments(0) Getty World Cup Neymar Brazil The Selecao are still World Cup favourites, particularly after the PSG star’s return, according to the former Uruguay international Former Uruguay international Diego Lugano believes Brazil have never been so strong and remain World Cup favourites, particularly after Neymar’s return.Tite’s men are yet to hit top form in Russia, but a 2-0 win over Costa Rica on Friday lifted them into first place in Group E.Neymar, who was sidelined for three months before the tournament due to a foot injury, got on the scoresheet in that victory , and could be seen with tears in his eyes after the fact. Article continues below Editors’ Picks Perfection from Pulisic: Chelsea’s Captain America has arrived in the Premier League Why always Raheem? ‘Unplayable’ Sterling setting a standard Man City’s other stars need to match ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar Lugano – a 95-time Uruguay international – feels Brazil deserve to be favourites to win the tournament as they, along with Spain, are the top teams in the world. “I still think that Brazil, together with Spain, are the strongest team in the World Cup, and the most solid,” he said.”I’ve never seen a Brazil squad so strong coming into a World Cup, with so many players.”They’re tactically organised like never before, physically strong and very solid mentally. Tite has done a great job with them.”I still think Brazil are the favourites to win this World Cup, even more with Neymar back to full fitness and playing again.”Que linda vitória! Na raça! Digna de Copa do Mundo! #GigantesPorNatureza #WorldCup Lucas Figueiredo / CBF pic.twitter.com/zW1JINGLi0 — CBF Futebol (@CBF_Futebol) June 22, 2018 Not yet guaranteed a spot in the last 16, Brazil face Serbia in their final group game on Wednesday, with a draw enough to see them through to the last 16.
World Cup Uruguay vs Portugal: Live blog, text commentary, line-ups, stream & TV channel Goal Last updated 1 year ago 14:15 6/30/18 FacebookTwitterRedditcopy Comments(5) Getty World Cup Uruguay v Portugal Uruguay Portugal Powerade La Celeste will be looking to extend their perfect winning streak in their last 16 tie against Portugal after topping their group FULL-TIME! URUGUAY 2-1 PORTUGAL95 mins: Uruguay get the ball away, we are deep into added time.94 mins: SAVE! Quaresma forces Muslera into a save at the near post and Portugal will have one final chance from the corner. Article continues below Editors’ Picks Perfection from Pulisic: Chelsea’s Captain America has arrived in the Premier League Why always Raheem? ‘Unplayable’ Sterling setting a standard Man City’s other stars need to match ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar 93 mins: Ronaldo is furious as Portugal are denied a free-kick after Quaresma fell to ground and, should his nation secure a remarkable turnaround, he will miss the quarter-final.92 mins: Huge chance for Uruguay to finish the game! Suarez superbly holds up the ball and then skips past two defenders to find room, then playing a low ball across the face of goal but Stuani is unable to get on the end of it.91 mins: Into four minutes of added time. We could be about to see Lionel Messi and Ronaldo bow out of the World Cup on the same day.89 mins: Suarez doing superbly on his own holding up the play to allow Uruguay the opportunity to reorganise themselves. They are starting to look tired but they remain very strong.87 mins: Uruguay only have defence on their mind as they shut up shop at the back. Portugal still continue to struggle to craft a sight at goal.85 mins: Portugal make their final change by introducing Fernandes for Mario.83 mins: Superb defending from Torreira inside the box as he clears the ball away after another threatening Portugal attack. It is one way traffic in Sochi as Portugal desperately try to find an equaliser.82 mins: Laxalt, playing on the left side of Uruguay’s defence, has also had a fantastic game. He has already announced he will be leaving Genoa and there will certainly be plenty of interest in his services.81 mins: Third and final change for Uruguay, as Nandez is replaced by Sanchez.78 mins: Uruguay have shut all the doors defensively and every single player is doing fine work to keep Portugal quiet. Torreira has been excellent once again, while Suarez has also trotted back to help those behind him.76 mins: Inside the final 15 minutes in Sochi and Portugal are on the verge of an exit from the World Cup. They need a hero, they need Ronaldo to see more of the ball.74 mins: Uruguay also make a change to their attack, introducing Stuani in place of Cavani.74 mins: An attacking change for Portugal, as Andre Silva replaces Guedes.73 mins: Portugal banging on the door as Uruguay are still temporarily down to ten men but Uruguay have everybody back behind the ball to defend.71 mins: Ronaldo helps Cavani off the field after he sustains a knock, with the two-goal man limping away and looking set to be replaced.70 mins: OVER! A golden opportunity as Muslera fumbles the ball and it finds it’s way to Bernardo Silva on the edge of the area, who slashes a shot over the bar. A real waste!69 mins: Portugal are still yet to get Ronaldo involved in the game sufficiently, as Uruguay continue to quell the threat of the Real Madrid star.67 mins: Portugal back on the front foot as the chase another equaliser but Quaresma’s corner is dealt with, as is the second delivery from Fonte.65 mins: Portugal follow suit with a change of their own, replacing Adrien Silva with Quaresma.63 mins: That was Bentancur’s last contribution to the game, as he is replaced by Rodriguez.62 mins: Both of Uruguay’s goals in this game have been superb. Bentancur’s pass to Cavani was inviting and the Paris Saint-Germain man is now on a hat-trick.62 mins: GOOOOOOOAL! 2-1! Uruguay restore their lead! A superb break sees Bentancur feed the ball across to Cavani, who curls superbly into the far corner of the net to give Patricio no chance. 61 mins: Portugal look much better since the break and Uruguay have not managed to create any meaningful attacks of their own since the interval.59 mins: Pepe’s goal is the first that Ururguay have conceded their first goal in 597 minutes of international football.57 mins: Just as we were saying that Uruguay could defend for hours. The curse of the commentator strikes and the outlook of the game is now extremely different.55 mins: Portugal have had plenty of opportunities to put the ball into the middle but Guerreiro is the only man so far who has actually delivered a decent cross.55 mins: GOOOOAL! 1-1! Portugal go short from a corner and Guerreiro whips a cross into the middle, where Pepe has skinned his marker and heads past Muslera. It is the first goal Uruguay have conceded at this World Cup.54 mins: Uruguay look like they could defend their goal for hours on end without conceding. Portugal are still yet to craft a clear-cut chance in front of goal.52 mins: OVER! The ball bounces up nicely for Guerreiro, who volleys a looping effort over the top of Muslera’s net.50 mins: Uruguay putting Portugal under a lot of pressure when they have the ball, trying to nick possession to force an opening. A second goal could kill the game.48 mins: Uruguay have won 13 of the 15 World Cup games where they have been leading at half-time, losing just one.47 mins: Portugal look to have changed things tactically, with Bernardo Silva now playing just off Ronaldo in a central position and Guedes taking a role on the right.46 mins: Back underway for the second half in Sochi!Portugal need to be more expansive in the final third during the second half as they simply have not done enough to test Uruguay defensively, although that is not easy due to the fact they are still yet to concede at the World Cup. Unless the European champions improve though, they will follow Argentina out of the World Cup.Uruguay are not a side you want to fall behind against due to their defensive strength and Portugal have learnt that the hard way. Suarez and Cavani’s superb partnership led to the opening goal from the latter and Ronaldo has struggled to get involved in threatening areas. At the break, Uruguay look comfortable.47 mins: HALF-TIME! URUGUAY 1-0 PORTUGAL46 mins: Into two minutes of added time.44 mins: Ronaldo wins Portugal a corner and Uruguay are furious as Suarez is down in pain at the other end of the field. There was not too much in that but they believe they should have put the ball out of play.42 mins: It may not be the most exciting style of football but Uruguay are showing that they are incredibly difficult to beat. It may take a moment of magic to crack through their defensive wall.40 mins: Cavani is tracking back to put pressure on the Portugal midfielders and wins a free-kick off Carvalho. Oscar Tabarez’s side are superbly well drilled.38 mins: Uruguay are forcing Portugal wide every time they get forward and it is simply not working for the European champions.36 mins: Portugal are still seeing a lot of the ball but the majority of it is in the centre of the field. Uruguay are finding things far too easy in defence.34 mins: Uruguay will be very happy if they can retain their advantage heading into the interval. Portugal may need to change their tactics to get Ronaldo in the game more.32 mins: Bentancur concedes a free-kick in Ronaldo territory, giving him the opportunity to strike at goal. However, his effort is slammed straight into the wall.30 mins: Uruguay seem to have taken their foot off the gas in attack, instead focusing on their defensive play, but Suarez and Cavani both look to be in the mood.28 mins: Portugal seeing the lion’s share of possession at the moment but they are struggling to craft opportunities. Ronaldo has barely seen the ball in dangerous areas.26 mins: Godin clips Bernardo Silva on the right side, conceding a free-kick, which Marios lofts into the box but it goes all the way through without causing any danger.24 mins: Portugal, and Ronaldo in particular, are yet to be given sufficient room to make their mark on the match. Uruguay’s defence is incredibly firm.22 mins: SAVE! Suarez shoots low from the free-kick, forcing Patrico into action to palm away at his left-hand post.21 mins: Uruguay break again as Suarez is barged to the ground by Fonte, conceding a free-kick in a dangerous position.19 mins: Bad omen for Portugal – they have lost each of their last nine World Cup games in which they have conceded the first goal.17 mins: Unsurprisingly, Godin and Gimenez have kept things very tight at the back for Uruguay. Portugal are yet to test Muslera.15 mins: Uruguay look to be in the mood and they continue to put Portugal’s defence under pressure.13 mins: Uruguay’s goal was the 12th time that Suarez has assisted for Cavani and the first since November 2016.11 mins: WIDE! Portugal go short from a corner and it is eventually curled towards Fonte at the far post, who is all over his defensive marker but heads wide of the mark.9 mins: Portugal now have a stern test ahead of them to break through a Uruguay defence that has not conceded in the last six international matches.7 mins: Strike partners for 12 years, born in the same city in Uruguay just three weeks apart. Suarez and Cavani get the game off to a flying start!7 mins: GOOOOOOAL! Uruguay get first blood! Suarez whips a superb cross to the far post where Cavani rises to head home. The dynamic duo link-up once again and Portugal are behind!6 mins: SAVE! Bernardo Silva tees the ball to Ronaldo on the edge of the box, who drills a low shot at goal that Muslera gathers comfortably.5 mins: Pepe and Godin earn the first attention from the referee after pushing and shoving inside the area ahead of Torreira’s corner, which is easily headed away by the Portugal defence.3 mins: Ronaldo, back at the venue where he scored a hat-trick against Spain, earns a rapturous applause as he makes his first touch. Both sides are looking to find early footing in the game.1 min: We’re underway in Sochi, where Portugal get us started.HERE WE GO…5 mins until KO: We were treated to a cracking match earlier today, hopefully this game is just as good. The teams are coming onto the field and the national anthems are about to begin.15 mins until KO: Uruguay are the only nation yet to concede at the World Cup 2018.18 mins until KO: Portugal make three changes to the side that drew 1-1 with Iran, dropping Quaresma, Cedric and Andre Silva. Their spots in the line-up are taken by Pereira, Bernardo Silva and Guedes. Ronaldo, on a yellow card, will miss the quarter-final if he is booked this evening and his nation advance.20 mins until KO: Uruguay make just one change from the side that defeated Russia in their final group match as Gimenez returns to the heart of defence alongside Atletico Madrid team-mate Godin. Coates is the man that drops to the bench, while Torreira will be in for a tough test protecting the back-line.22 mins until KO: Uruguay make just one change from the side that defeated Russia in their final group match as Gimenez returns to the heart of defence alongside Atletico Madrid team-mate Godin. Coates is the man that drops to the bench, while Torreira will be in for a tough test protecting the back-line.22 mins until KO: Portugal XI: Rui Patricio; Ricardo Pereira, Pepe, Jose Fonte, Raphael Guerreiro; Bernardo Silva, William Carvalho, Adrien Silva, Joao Mario; Goncalo Guedes, Cristiano Ronaldo.24 mins until KO: Uruguay subs: Martin Campana, Martin Silva, Maxi Pereira, Cristhian Stuani, Carlos Sanchez, Guillermo Varela, Giorgian de Arrascaeta, Sebastian Coates, Gaston Silva, Jonathan Urretaviscaya, Cristian Rodriguez, Maxi Gomez.24 mins until KO: Uruguay XI: Fernando Muslera; Martin Caceres, Jose Gimenez, Diego Godin, Diego Laxalt; Nahitan Nandez, Lucas Torreira, Matias Vecino; Rodrigo Bentancur; Edinson Cavani, Luis Suarez.26 mins until KO: With Lionel Messi’s Argentina knocked out by France in a cracking game earlier today, all eyes are on Cristiano Ronaldo to see if he can lead his nation to glory in what could be his last World Cup. The rest of Portugal’s squad need to step-up if they are to go all the way and will need to be strong against an organised Uruguay outfit.28 mins until KO: Semi-finalists in 2010, Uruguay’s golden generation may feel this is their last chance for glory. It’s been 68 years since La Celeste last lifted the World Cup and they will fancy their chances against a Portugal side who, despite entering the tournament as European champions, have looked flat in certain areas.30 mins until KO: Hello and welcome to this live text commentary of the World Cup last-16 match between Uruguay and Portugal in Russia. Game Uruguay vs Portugal Date Saturday, June 30 Time 7pm BST / 2pm ET Stream (US only) fubo TV (7-day free trial) Squads & Team News Defender Jose Maria Gimenez returns to the Uruguay starting XI after missing out last time through injury in their only change for their first knockout tie of the tournament.He takes the place of Sebastian Coates who drops to the bench for Oscar Tabarez’s side.Uruguay XI: Muslera; Caceres, Gimenez, Godin, Laxalt; Nandez, Vecino, Torreira, Bentancur; Suarez, Cavani.Portugal manager Fernando makes three changes to the side held by Iran in their final group game, with goalscorer Ricardo Quaresma dropped alongside Cedric Soares and Andre Silva.In their place, starts are handed to Ricardo, Bernardo Silva and Goncalo Guedes.Portugal XI: Patricio; Ricardo, Pepe, Fonte, Guerreiro; B. Silva, Carvalho, Adrien Silva, Mario; Ronaldo, Guedes.TV Channel, Live Stream & How To Watch In the United States (US), the game can be watched live and on-demand with fuboTV (7-day free trial). New users can sign up for a free seven-day trial of the live sports streaming service, which can be accessed via iOS, Android, Chromecast, Amazon Fire TV, Roku and Apple TV as well as on a web browser. US TV channel Online stream FOX / Telemundo fubo TV (7-day free trial) In the United Kingdom (UK), the game can be watched live on TV on ITV and it will be available to stream live online using the ITV Player. UK TV channel Online stream ITV ITV Player
World Cup Kroos quitting Germany duty would ‘hurt’ World Cup winner Matthaus Stephen Creek 21:16 7/3/18 FacebookTwitterRedditcopy Comments(0) Getty Images World Cup Germany A former skipper of Die Mannschaft considers the Real Madrid midfielder to remain a key player despite the need for change on the back of Russia 2018 Germany great Lothar Matthaus dubbed Toni Kroos one of the country’s “future leaders” and called for the Real Madrid midfielder to stay with the national team after their World Cup disappointment.Kroos gave Die Mannschaft hope of reaching the knock-out stage with his dramatic late free-kick in a 2-1 Group F victory over Sweden, but he was unable to prevent the subsequent 2-0 defeat to South Korea that sent Germany home from the World Cup at the opening stage for the first time in 80 years.The 28-year-old midfielder was one of few Germany players to come out of the tournament with much credit and Matthaus warned that the national team could ill afford to lose his services. Article continues below Editors’ Picks Perfection from Pulisic: Chelsea’s Captain America has arrived in the Premier League Why always Raheem? ‘Unplayable’ Sterling setting a standard Man City’s other stars need to match ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar “Toni Kroos leaving the German national team would hurt me very much,” Matthaus told Bild.”He played an extraordinary season for Real Madrid.”He can still play on the top level for four more years and improve those around him. Him stepping down would be a real loss.”For me, he’s one of our future leaders.”Matthaus said that Germany coach Joachim Low should address the question of whether his more experienced players are ready for the challenge of restoring the team’s pride during qualification for the 2022 World Cup in Qatar.”Coach Low must have a clear idea regarding the WC 2022,” said the 1990 World Cup winner. “He should talk to every older player in the squad about motivation and perspectives.”He doesn’t need to attack those players, it’s just an ordinary process because we’re Germany, not Panama.”There are alternatives for each position.”
Transfers Real Madrid deny agreeing €272m Mbappe deal with PSG Goal Last updated 1 year ago 18:56 7/4/18 FacebookTwitterRedditcopy Comments(6) Transfers Real Madrid Ligue 1 Primera División PSG Kylian Mbappé Videos It has been stated in France that the 19-year-old is set for a summer switch to the Spanish capital, but the club insist they have not made an offer Real Madrid have denied reports that they have agreed a world-record €272 million (£239m/$316m) deal with Paris Saint-Germain to sign forward Kylian Mbappe.Mbappe joined PSG last year on an initial loan deal that will become permanent this summer in a deal that will see him become the second most expensive player in history.However, Madrid have been closely linked with the 19-year-old attacker, and it has been claimed in France that he is on his way to the Spanish capital this summer to replace Cristiano Ronaldo, who is reportedly set to joinJuventus after his shock revelation that he wants to leave . Editors’ Picks Perfection from Pulisic: Chelsea’s Captain America has arrived in the Premier League Why always Raheem? ‘Unplayable’ Sterling setting a standard Man City’s other stars need to match ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar The Spanish club insist that no such deal is in place, though, saying the reports are simply false.”Given the information published in the last few hours referring to an alleged agreement between Real Madrid and PSG for player Kylian Mbappe, Real Madrid says they are flatly false,” a statement read.”Real Madrid has not made any offers to PSG or the player and regrets the dissemination of this type of information that is not contrasted with the parties.”Madrid have been closely monitoring Mbappe since his days at Monaco and the principality club’s vice-president has said they made an offer worth €180m only to be knocked back as he opted to return to boyhood club PSG. Mbappe scored 21 times in 44 games for the French club in his first season and has played a key role for the national team at the World Cup, having netted three times in four games.The statement comes just over a day after the Champions League holders made an announcement to clarify that talk of another world record deal with PSG had been struck, after it was reported that they were set to sign Neymar this summer for €310m (£275m/$360m) .Like Mbappe, the Brazilian has been continually linked to the Santiago Bernabeu outfit since arriving at the Parc des Princes team.