Find out everything you need to get started in DaVinci Resolve with this complete, six-part video guide to the best free video editor on the market.I don’t know about you, but I haven’t had a chance to master DaVinci Resolve yet. There are a lot of small details and techniques about Resolve that I’ve picked up from various videos over the years, but I haven’t been able to just sit down and take the time to learn the thing.DaVinci Resolve has always amazed me — what was once the industry-leading color grading software that only a small group of filmmaking professionals could use (or afford) became the industry’s best free editing software, and it is still the industry-leading color correction software.Image via Blackmagic Design.Yes, that’s right, DaVinci Resolve is a completely free download, and if you don’t have a copy of it on your machine, click here: DaVinci Resolve Download. (You’ll find the download link at the bottom of the page).It can be daunting to learn an entirely new NLE. Luckily, Lewis McGregor has our backs. Lewis is a certified Blackmagic trainer. So, just for you, he made a six-part video series that teaches you everything you need to know to get started. After you watch this series, you’ll be using the industry-standard color correction and editing software in no time.How to Organize and Import Media In ResolveOne of the first snags I always hit when I hop into Resolve is that I don’t really know the right way to get my media organized and into a bin. I’m so very used to the Premiere workflows — and previously Final Cut, from way back, which was relatively similar.Resolve is a bit different, but as McGregor shows us in this first episode, it’s not as different as it might initially seem. Creating a project and getting all of your media is very straightforward. There is a lot you can do with metadata and proxies, but it can also be simpler than that. It just depends on how you intend to use the software.After this video, I felt empowered to hop into Resolve and get started immediately.How to Use The Edit Page In ResolveAs someone who previously only used Resolve for color correcting a completed edit, I always had a little bit of trouble navigating the Edit Page.In this episode, Lewis explains everything about the Edit Page from a layout standpoint — and how to get everything in an interface that makes sense to you. He also covers the various parts of the page and what their purposes are.How to Edit Your Video In DaVinci ResolveNow we’re getting down to the nitty gritty. In this episode, we learn about the various tools for editing and fine-tuning directly on the timeline.In Resolve, it’s easy to find all of your favorite editing tools — trim tools, roll edit, ripple edit, slip edit, slide edit, and (of course) markers and flags.Once you get comfortable with the selection methods and the various edits, you’re pretty much on your way to doing everything you need editing-wise in Resolve.How to Edit Audio In DaVinci ResolveAudio is always one of the first reasons I don’t switch NLEs. Editing and controlling audio is a very nuanced process, and I feel like it’s one of the hardest things for an editor to master. You get used to doing it a specific way, and you start getting good results with your program of choice.In this episode, Lewis shows us how to edit audio in Resolve easily and effectively. As you’ll learn, Resolve actually offers one of the best sets of audio editing features of any NLE — the Fairlight audio page.After watching this video, you’ll be able to find all of the audio tools you need in Resolve — like the track mixer, EQ settings, pan mixer, etc.How to Render or Export In DaVinci ResolveNow that your edit is done, you need to know how to export it.In this episode, Lewis walks us through the Delivery Page. This is where you’ll find all of your rendering options. Resolve has included handy presets for various social platforms (YouTube, Vimeo, etc.), which stay up to date with the respective platform’s suggestions.Aside from that, the render settings and options are exactly what you’re used to in any other editing software.How to Set Up Basic User Settings In DaVinci ResolveResolve gives you a lot of control when it comes to GPU usage and memory settings. There are also a lot of settings for playback and audio input and output. As you are probably used to with other editors you’ve used, these settings are all among the basic user settings.In this episode, Lewis covers all of these various settings. This way, you can put everything you’ve learned to good use — with all of the right settings for your machine.How to Color Correct and Color Grade in DaVinci ResolveAs an added bonus, we didn’t forget the thing we all know DaVinci Resolve for the most — color grading! In this video tutorial from RocketStock, Lewis shows us the ropes with the color side of Resolve. Check it out!Looking for even more information on DaVinci Resolve? Check out these articles and tutorials.Using the Track Select Forward Tool in DaVinci Resolve 15Color Grading Tips: The Ins and Outs of Correcting for a Pink SkyColor Grading: Working with the Hue vs. Curves in DaVinci ResolveRevive Your Footage With Resolve 15’s Automatic Dirt Repair and Dust Buster ToolsHow to Use the Shared Node Feature in DaVinci ResolveQuick Tip: How To Use Optimized Media In DaVinci ResolveRemove Unwanted Shot Features With Resolve 15’s Patch ReplacerGet To Know DaVinci Resolve 15’s Super Scale FeatureYour Guide to Working with Project Files in DaVinci Resolve
These are the seven bones of the neck, called the cervical vertebra. The top bone, seen on the right of this picture, is called the atlas, and is where the head attaches to the neck. The second bone is called the axis, upon which the head and atlas rotate. The vertebra are numbered from one to seven from the atlas down, and are referred to as C1, C2, C3, etc.Review Date:4/16/2013Reviewed By:C. Benjamin Ma, MD, Assistant Professor, Chief, Sports Medicine and Shoulder Service, UCSF Department of Orthopaedic Surgery. Also reviewed by A.D.A.M. Health Solutions, Ebix, Inc., Editorial Team: David Zieve, MD, MHA, Bethanne Black, Stephanie Slon, and Nissi Wang.
Ecommerce Sales If you have a great product, customers will probably want to buy from you again. But that doesn’t mean they’ll always remember to. People are busy; no matter how much they love you, sometimes it’s just hard to keep in touch, you know? Which is why email remarketing campaigns are great ideas for those who have purchased (or almost purchased) from you in the past!What’s an email remarketing campaign, you ask? Pretty much what it sounds like … you send an email marketing campaign to a lead or customer in your database that encourages them to purchase from you again.Click here to download our free beginner’s guide to email marketing.And ecommerce businesses that don’t leverage remarketing campaigns are missing a huge revenue opportunity — according to Practical eCommerce, only 5% of new customers that make a purchase with a company return to the site, and only 3% make a second purchase. Them’s not good odds.But they can get better when you leverage email remarketing campaigns. Practical eCommerce also found that customers who have recently made a purchase on your site are more than twice as likely to return to your site and complete a purchase when they receive remarketing emails. Now those are numbers I can get behind.So to get you started with email remarketing, we’ve gathered some creative ideas for you to consider for your own email remarketing campaigns, all from real brands that are excelling with their own programs. Take a look, and get some inspiration so you can generate more revenue out of a contact database that already loves you!1) Abandoned Shopping CartWe’ll start with the most common email campaign used to recall customers to your website — the abandoned shopping cart email. Take a look at how HubSpot customer Shar Music gets in touch with customers who have almost completed a purchase on their website, but abandon their shopping cart at the last minute.This is just one in a series of three emails that Shar Music sends to an abandoned shopping cart customer to encourage them to return to the site and complete their purchase. A key takeaway of this abandoned shopping cart email is how easy they’ve made it for the recipient to understand the purpose of the email, and to act on it. The design isn’t fancy; it doesn’t need to be. It simply asks, “Can we help you with anything?” in bold letters that stand out from the rest of the email, and provides a large call-to-action button at the end that makes it easy for the recipient to return to their shopping cart and complete their purchase.If abandoned shopping cart emails aren’t part of your email remarketing strategy yet, they’re some seriously low-hanging fruit; just make sure to follow up with an abandoned shopping cart customer quickly. An MIT study via SeeWhy showed that 90% of ecommerce leads go cold within one hour, but when remarketed to, spend 55% more!2) Wishlist SaleAlways a fantastic email remarketer (their campaigns will appear in this post a few times), ModCloth has leveraged its “Wishlist” feature to remarket to their customers. You know the wishlist — many ecommerce sites let you bookmark items that you really like, but perhaps aren’t ready to purchase. It’s common for customers to do this when they’re researching options from multiple businesses, or when they see something they would like to get, but certainly don’t need. Until they get this remarketing email, of course:When customers are comparison shopping or unwilling to complete the purchase of something they like, price is often a factor. This remarketing campaign is genius because it addresses that purchase blocker by alerting me that something I wish I could have is now on sale. If I wasn’t willing to buy it for its original price, maybe I’d be interested to “Grab It Now” for the sale price. Brilliant!3) Last Chance to PurchaseJust like ModCloth lets you know when something on your wishlist is on sale, they have a remarketing campaign that alerts you when something on your wishlist is almost out of stock. Sometimes a sale can be enough to incite a customer to purchase; but maybe the urgency of an item selling out is enough for those items that are so popular you don’t even need to put them on sale!Emails like these are not only great because they encourage a purchase, but they also do so in a way that actually comes off as customer service. You’re doing your customers a favor in this email — getting in touch with them to let them know something they like won’t be available soon. Personal service, meet 2012 ecommerce — we think you two might have a lot in common.4) Repetitive BehaviorTarget people’s past buying behaviors to get in touch with them right at (or ideally, a little bit before) the moment they’ll need to make a purchase. This is a great email remarketing technique for businesses that deal with monthly, quarterly, or yearly purchases — like an online contact lens retailer, for example. Since they know when you last bought contacts, in what amount, and how long that amount will last, they can perfectly time an email remarketing campaign to hit at your time of need.But there are a few other creative applications for this type of remarketing campaign, too. Just take a look at how 1-800-Flowers targets holidays for which their products are a great fit in their 2012 Mother’s Day campaign. Even though I didn’t buy flowers from them at Mother’s Day last year (calm down, I used another vendor — I’m not an animal!), I’ve purchased with them for other holidays. So it’s smart of them to recognize Mother’s Day as an opportunity for me to buy flowers from them instead of another competitor, since they know I’m likely to buy flowers from them for other holidays.You can also do a mash-up of the two concepts we just discussed, like Pottery Barn did below. They took a more subjective look at customer buying behavior, and matched it up with the time of year to come up with this remarketing campaign. Since I purchased items from their outdoor collection last spring, I might be interested in doing so again this year. Share your creative ideas for email remarketing campaigns in the comments!Image credit: gordontarpley (Tip: If you do have an algorithm running, you can use your purchase confirmation email — an email that typically has a very high open rate — as an opportunity to include these recommendations.)6) All Your Friends Love It!We’ve already talked about the importance of social proof and user-generated content in your marketing; why not include it in your next email remarketing campaign? Send an email like ModCloth’s below (I told you they’d make multiple appearances today) that shows what others are saying about products you might like based on your past purchase history. These testimonials come from the product review section of their website, but you could also pull from customers’ tweets and Facebook status updates that praise your product — I’ve received an email from these folks that does just that in the past, too!7) Back in StockFinally, consider sending an email alert for the products your customers wanted, but couldn’t quite get their hands on, like you see below. There are two ways to approach this particular email remarketing campaign, both of which hinge on the fact that you keep out-of-stock products on your website.The first is to add a module to your website for products that are out of stock that lets customers put in their email address, and ask to be alerted when a product’s inventory is restocked. The other method, which can be combined with the previous one, is to alert customers who had an item on their wishlist but didn’t complete the purchase before an item sold out. In this instance, you know a customer loved an item, but just didn’t get to checkout in time; a remarketing campaign that let them know their much-coveted item is available would be another great way to deliver some seriously personal service! 5) Add-On and Related Item SuggestionsYou know when you go to Amazon.com and they have a whole list of items they think you might like based on the product page you’re viewing? Some of them are add-on items (products that would make the one you’re looking at function better); and some are related items (products that other shoppers who purchased an item tend to like).You might not have an algorithm running like Amazon does to tell you these things (or maybe you do!) but you can still take your product knowledge and apply it to an email remarketing campaign that recommends buyers purchase add-on and related items. Take a look at how Buy.com did it below. Topics: Originally published Apr 27, 2012 1:27:00 PM, updated November 30 2018 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Choices are hard.And when it comes to choosing the right format for your next blog post, there’s quite the smorgasbord to choose from. Perhaps how-to posts are your forte. Or maybe you just can’t resist the list. But just because you have a signature format, doesn’t mean it’s necessarily right for the topic you’re blogging about.Aah … decisions, decisions. It’s okay though! We’re here to help you through it. So in this post, I’m going to break down some of the most popular blog post types and formats to help you determine which one is right for the blog idea you’ve got milling around in that head of yours.That said, keep in mind that some posts may even straddle two or more formats. I’ve written thought leadership posts that could also probably be classified as list posts. And if I’d added a SlideShare to them? They would’ve straddled three! The point is to recognize that there isn’t just one type of blog post you can create — and some formats are much more suitable for certain ideas than others. Another thing to consider is that a lot of times, it will all boil down to the angle you take on a topic. For example, if I wanted to write a post about social media, there is probably a different angle I could take that would work for each of the following formats. It will all depend on the angle I decide to take.Download Now: 6 Free Blog Post Templates13 Popular Blog Post Types & Formats to Choose From1) The How-To PostIn a Nutshell: Posts that tell your readers how to do something. This is one of the most common blog post formats for business bloggers. It makes perfect sense, considering how-to posts are inherently educational and great for generating traffic from organic search. Use how-to posts when your topic has to do with educating your audience about how to do something they might not know how to do.Oftentimes, how-to posts can also be strengthened by supporting visual components for concepts that lend themselves to visual explanations, like an instructional video (see third example below), or a visual aid (see second example below). For more information about how to write an awesome how-to post, check out the first example below (how meta, right?).Download a Free How-To Blog Post Template HereExamples:How to Write Stellar How-To Posts for Your Business BlogHow to Map Lead Nurturing Content to Each Stage in the Sales CycleHow to Create a Facebook Business Page in 5 Simple Steps [With Video!]2) The ListicleIn a Nutshell: Posts featuring content presented in a list format. Another very popular blog post format, the list post (commonly referred to as a “listicle”), is characterized by content organized in a list. List posts are easily recognizable by their titles, since they usually include a number in headline, and they’re great formats for beginner bloggers since they’re very formulaic. Unfortunately, it’s for this reason that listicles have gotten a bad rap, and are often perceived as low quality pieces of content … probably because there are indeed a lot of crappy list posts out there.But when done right, lists posts are great for posts that seek to aggregate tips, tactics, or ideas under a certain topic, and they can result in high-quality content. Plus, people love ’em! To learn about how to create a high-quality list post, check out this post. (Bonus: It also happens to be a great example of a list post in and of itself, in addition to the few below.)Download a Free Listicle Blog Post Template HereExamples:30 Terrible Pieces of Social Media Advice You Should Ignore12 Automated Workflows You’ll Kick Yourself for Not Using12 Things You Should Be Using Your Blog For (Besides Blogging)3) The Curated Post In a Nutshell: Posts that highlight and curate other content around a certain theme.Another post that has historically (yet undeservingly) gotten a bad rap is the curated post. Although it’s sometimes perceived as lazy and unoriginal, curated content can actually be extremely helpful to readers, since the research component of them can be very time consuming, and the end result is a compilation of helpful resources all in one place.The curated post is ideal for aggregating content such as industry examples, statistics, quotations, and videos — among other things. It’s also great for building relationships with the other bloggers and businesses you highlight within your curated content.Examples:15 Phenomenal TED Talks You Need to Watch Today10 Brands That Jumped on Instagram Video (And Rocked It)15 Examples of Brilliant Homepage Design4) The Thought Leadership Post In a Nutshell: Posts that make you think.One of the more difficult types of posts to write, thought leadership-style posts usually take the form of pontification about things like where the industry is headed or industry trends that seem to be emerging and what they mean.For this reason, they’re not really the type of post you can just decide to write at the drop of a hat, like, “I’m going to write a thought leadership post today!” Rather, they’re usually the result of thoughtful examination of things you’ve noticed or have been thinking about over time, and they tend to be speculative and sometimes controversial in nature. They also tend to spark some great discussions!Examples:What the Future Holds for Business BloggingHow Social Media Capitalism Will Affect Your Future Marketing StrategyWhat the Death of Google Reader REALLY Means5) The Fun PostIn a Nutshell: Fun posts that are meant to entertain you.Because who doesn’t love to laugh, smile, or be amazed? Content whose main purpose is to entertain does have a place in your content mix, and it can be very refreshing to your audience — as long as it’s in moderation.These types of posts are great for publishing during holidays, the end of the day, the end of the week, and other times when your audience is burnt out, winding down, or could use a break from some of the more, um, intellectual content on the web. Just make sure you stay true to the focus of your blog overall by ensuring the concept of your fun post has a relevant tie-in. For more on the benefits of entertaining content, here’s why you should publish content for entertainment value alone every once in a while.Examples:Random Thoughts From Marketers Like You13 Hilarious Examples of Truly Awful Stock Photography16 Marketing Pick-Up Lines to Snag Your Next Hot Date6) The ‘What’ PostIn a Nutshell: Posts that explain a concept.The ‘what’ post is perfect for introductory-style content geared toward a beginner audience. In general, the ‘what’ post serves to introduce and explain a concept, whether it be an industry trend, tactic, or tool; and it typically highlights what it is and why you should care. Linking to or including a call-to-action for more in-depth, intermediate content (like an ebook or another blog post) about the topic at the end of the post is a great best practice for ‘what’ posts.Download a Free “What Is” Blog Post Template HereExamples:What in the Heck Is Co-Marketing?What’s the Deal With This Whole ‘Context Marketing’ Thing?What Is a Landing Page and Why Should You Care?7) The ‘Why’ Post In a Nutshell: Posts that explain why.These posts are great when you’re trying to call attention to and emphasize the importance or significance of a certain topic, whether it be a trend, a tool, or a concept in general. Given their nature, these types of posts tend to be pretty introductory as well. In these posts, it’s smart to back up your why argument with supporting examples, facts, and statistics that will help convince the reader the topic is something they should care about. Think about it as something of a persuasive article.Examples:Why Purchasing Email Lists Is Always a Bad IdeaWhy You (Yes, You) Need to Create More Landing PagesWhy You Should Consider Inbound BEFORE Your Next Site Redesign8) The Feature StoryIn a Nutshell: Posts mimicking the style of a human interest story, detailing concepts and ideas of specific market interest.This type of post is great for topics, people, or trends that are worth more in-depth, detailed research and commentary. One of the more journalistic types of blog posts, these articles tend to be hard to define in a blanket statement and more of a “you’ll know it when you see it” kind of post.Examples: The Best Marketer in Silicon Valley Is Doing Everything You’re Not Supposed to DoI’m Not You, You’re Not Me. So Why Do We Have the Same Internet?Billion Dollar Babies: Are All These Little Companies Really Worth $1 Billion?9) The FAQ Post In a Nutshell: Posts that adopt a question and answer (Q&A) format.The FAQ post is another format that’s great for beginner bloggers, considering the Q&A format is a built in template. These posts are great for addressing common questions your audience has, grouped under a specific topic.A great way to generate posts like these is to ask your sales and services departments — the people who are talking to prospective and current customers all the time — to write down any common questions they hear. You can also collect questions you get from blog and social media commentary, as well as attendee questions during webinars. These questions are great fodder for Q&A type posts, and as a result, they can become great resources for your sales and services teams as well.Examples: Answers to Your Top 7 Questions About Mastering LinkedInAnswers to Your Top 7 Questions From the Science of Inbound MarketingAnswers to Your Top 9 Questions About Using LinkedIn Ads10) The Interview Post In a Nutshell: Posts that feature quoted perspectives of a third party.Similar to Q&A formatted posts — since these posts may also be formatted as Q&As — is the interview post. Fantastic for introducing the perspective of a third party on a particular topic, interview posts are also great for developing relationships with the industry experts or influencers you interview. They also open up the opportunity for greater reach, especially if the interviewee shares the resulting post with their networks.Examples:The Future of Inbound: Shel Israel Looks Ahead to ‘The Age of Context’Being Full of Sh*t Doesn’t Work AnymoreA Chat With a Marketer Who Has to Fight for His Budget11) The SlideShare PostIn a Nutshell: Posts that feature an embedded SlideShare presentation.Posts that are built around a specific SlideShare presentation do require a little bit more time investment and design savvy than the average text-based post, but the results are usually worth it. Content that lends itself well (but isn’t limited) to SlideShare presentations include the curation of visual examples, quotes, charts, quick takeaways, and general storytelling. SlideShare-focused posts also make great social media fodder, since visual content is so shareable and social friendly (Hint: LinkedIn also owns SlideShare ;-)Examples:7 Lessons From the World’s Most Captivating Presenters [SlideShare]15 Pearls of Wisdom From the Legendary David Ogilvy [SlideShare]S%*t PR People Do That Journalists Hate [SlideShare]12) The Infographic Post In a Nutshell: Posts that feature an infographic.Similar to the SlideShare post, the infographic post is also one that is high commitment and high reward. Infographics, when done well, are very sharable and likely to generate inbound links, but you do need some design chops to pull them off — or the money to outsource their creation to a designer. Infographics are great for compiling data and statistics in a visual way. They’re also great for organizing information in a timeline format, or presenting visual tips.Download a Free Infographic Blog Post Template HereExamples:What a Real Relationship in Social Media Should Look Like [INFOGRAPHIC]20 of the Most Memorable Marketing Moments in 2012 [INFOGRAPHIC]The History of Marketing: An Exhaustive Timeline [INFOGRAPHIC]13) The NewsjackIn a Nutshell: Timely posts that capitalize on something in the news.If you’re unfamiliar with the term, newsjacking refers to the practice of leveraging the popularity of a news story to support your sales and marketing goals. It requires the careful monitoring of news, and when done correctly, a newsjack post will relevantly tie the news to your industry in a timely fashion.To identify and capitalize on newsjacking opportunities, load up your RSS reader with a combination of popular news publications and popular industry publications — anywhere you could potentially discover news relevant to what your audience cares about. Never jacked the news before? Check out these four simple newsjack formulas to follow.Download a Free Newsjacking Blog Post Template HereExamples: Facebook Finally Rolls Out Graph Search to U.S. UsersTwitter Starts Highlighting Websites That Embed TweetsFacebook Launches Video on Instagram, Giving Twitter a Run for Its Money Originally published Jul 19, 2013 8:00:00 AM, updated April 09 2019 How to Write a Blog Post Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Every marketer in their right mind knows that in order to drive more traffic to your blog, you need to come up with blog post titles that are actually enticing. But that’s easier said than done. If only we had some data to show us how to scientifically create blog post titles that will attract more clicks …Well luckily, I’m about to share with you that exact data. I recently wrote a post on how to use content discovery platforms to amplify your reach, in which I share tips on using these platforms to share your blog content on other relevant sites across the web. Having experimented with this over the past several months, I’ve been able to collect data on the clickthrough rates of different title variations for the same blog posts. (What a great way to do A/B testing on your blog post titles!)So, let’s dive into the insights from this data, and see how you can use it to construct your most clickable blog post titles yet.Which Blog Post Title Won?1) Question vs. No QuestionVariation A: What Does Google’s Hummingbird Update Mean For E-Commerce Business?Variation B: What the New Hummingbird SEO Algorithm Means for Your Ecommerce BusinessThe Winner: Variation A (.07% vs. .01% CTR, statistically significant)Takeaway: Frame your blog post title as a question to make it more intriguing.2) Broader vs. More Specific TopicVariation A: A Fool-Proof Formula for Easily Creating Compelling ContentVariation B: A Fool-Proof Formula for Easily Writing Amazing Blog PostsThe Winner: Variation A (.09% vs. .07% CTR, statistically significant)Takeaway: Use broader topic descriptions to position your blog post as relevant to a wider audience.3) Common vs. Unique AdjectivesVariation A: 8 Excellent Reasons to Redesign Your WebsiteVariation B: 8 Tell-Tale Signs Your Website May Need a RedesignThe Winner: Variation B (.05% vs. .04% CTR, trend)Takeaway: Use adjectives that aren’t used as frequently in other blog posts to make your title stand out more.4) “You”-focused vs. “Me”-focused LanguageVariation A: 10 Things Marketers Need to Know About Inbound Marketing in EuropeVariation B: 10 Inbound Marketing Techniques that Make Us Sit Up and Take Note The Winner: Variation A (.06% vs. .02% CTR, statistically significant)Takeaway: Craft your title language to be about the reader and what is interesting to them, not you.5) Asking a Question vs. Offering Exclusive InfoVariation A: What’s Next for Content Marketing Trends in Europe?Variation B: Survey of Europe’s Content Marketers Reveals Surprising Trends for 2014 The Winner: Variation B (.18% vs. .10% CTR, trend)Takeaway: Hint at the chance to access new and/or exclusive information, using words like “surprising” and “reveal” to position your content as exciting and unique.6) Stating Your Offer at the Beginning vs. at the EndVariation A: 5 Infographics to Teach You How to Easily Create Infographics in PowerPoint Variation B: Easy Ways to Create Killer PowerPoint Infographics (Free Templates) The Winner: Variation A (.09% vs. .07% CTR, statistically significant)Takeaway: If your blog post is meant to highlight a specific piece of content, make it clear what that content is up front, rather than putting it toward the middle or end of your post title.7) Number vs. No NumberVariation A: The Simple Template for a Thorough Content Style GuideVariation B: 7 Steps to Creating a Thorough Style GuideThe Winner: Variation B (.02% vs. .00% CTR, trend)Takeaway: Begin your blog post title with a number to help make the post’s content more actionable and its length clear to the reader. This will also reassure your readers that they can scan through your list post quickly if needed.8) Common vs. Unique Descriptions of Your ContentVariation A: A Comprehensive Guide to Writing a Compelling Blog PostVariation B: A Fool-Proof Formula for Easily Creating Compelling ContentThe Winner: Variation B (.09% vs. .01% CTR, statistically significant)Takeaway: Position your blog post as having a unique content format — there are “guides” and “checklists” all over the internet, but how many “fool-proof formulas” have you encountered?9) Fun vs. Serious ToneVariation A: 160 MORE Free Stock Photos You Seriously Need to Download NowVariation B: 75 Free Stock Photos for You to Use (and Tips for Customizing Them in PowerPoint)The Winner: Variation A (.11% vs. .05% CTR, statistically significant)Takeaway: Don’t take yourself too seriously. Your post titles will be more enticing with a fun, light tone than a bland, serious one.10) Emphasizing Content vs. Value PropositionVariation A: 55 Free, Downloadable Templates for Visual Content CreationVariation B: 55 Free Templates to Make Visual Content Creation Quick & PainlessThe Winner: Variation A (.13% vs. .05% CTR, statistically significant)Takeaway: Sometimes including more words in your post title to enhance your value proposition can actually distract your readers from what it is you’re offering them. When in doubt, keep it simple.11) Clear vs. Vague TopicVariation A: Why Purchasing Email Lists Is Always a Bad IdeaVariation B: What’s the Quickest Way to Destroy Your Credibility as a Marketer? The Winner: Variation A (.03% vs. .01% CTR, statistically significant)Takeaway: While using a broad title can attract a larger audience, going too broad can have the opposite effect by being too vague and not piquing interest. Make it clear enough what your post is about that your readers know what they’re getting.I hope that seeing some of this data will not only inspire you to find unique ways to position your blog post titles to make them more clickable, but that it will also encourage you to try out different types of titles on your own blog to see what works best for your readers. Keep that creativity flowing!What types of blog post titles have worked well for you? Have you found any trends or patterns? Let me know in the comments! Originally published Apr 8, 2014 8:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack How to Write a Blog Post Topics:
Infographics Originally published May 12, 2014 8:00:00 AM, updated February 01 2017 The hard truth about creating content online is the amount of time you put into it isn’t always proportional to what you get out of it. We all hope that everything we do is a grand slam resulting in traffic, leads, and reporters clamoring to talk to you. But that’s not always what happens.And while you can brush that off when you didn’t invest too much time in the content, when it’s something more resource-intensive — like an infographic — it stings a bit more.Luckily, there are few things we can do to infographics to hedge our bets a bit. So, we put together the following infographic on making highly shareable infographics — helping you rake in more views and conversion opportunities. Follow these tips, and your infographic will be much more likely to get shared. Editor’s note: We’ve included a few Easter eggs in the infographic to make it extra shareable. See if you can find them!Save 编辑触摸共享全屏此交互式图像使用ThingLink创建。在thinglink.com上查看此图像。接触图片分享图像…全屏Save Didn’t find the Easter eggs? Hover your mouse over the infographic to see them pop up. (My favorite’s in the top left corner!) We’re using a platform called Thinglink to add relevant context to the information in the infographic — and make it easy for you all to share the post. If you’re looking to maximize your shareability, you might want to try it out for yourself. Do you create infographics? What other tips do you have for making them shareable? Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Landing Page Optimization Writing and designing a valuable offer is only the first step of getting leads out of that offer — next, you’ve got to set up landing pages so you can actually get those leads. That’s why it’s so critical to make sure your landing pages are properly optimized. Every tweak you make, big or small, could have a huge impact on the number of visitors that convert to leads.So how do you actually optimize your page? Which parts should you choose to change up to get the best results (the headline, the form, the copy itself, etc.)?Never fear: This infographic from the folks at QuickSprout sets out to answer these very questions. In it, you’ll learn the nine elements of high converting landing page design, how to maximize SEO and usability, and how to test effectiveness and calculate ROI.473Save Originally published Sep 9, 2014 12:00:00 PM, updated August 08 2017 473SaveWant to learn more about optimizing landing pages for lead generation? Check out our free ebook on landing page optimization. Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Originally published Jan 21, 2016 8:00:00 AM, updated September 05 2017 Topics: How to MentorAt its core, being a mentor is being a trusted advisor. Being a mentor involves making yourself available to support and advise someone when they need it, delivering that support in a way that makes sense to them, and always keeping that person’s best interests in mind.Take a minute to think about the best mentor you’ve ever had.This doesn’t have to be someone at work, although it certainly could be. But mentors come in all shapes and sizes: It can be your manager, a colleague, a parent, a friend, a coach, a college professor … anyone who’s been a particularly excellent advisor at some point in your life.Now, think of what made them stand out to you. Was it the example they set? That you felt like they really understood your communication style, your working style, or your goals? That they seemed to always point you to the right resources or give you the right advice when you needed it?At some point in your life (and, if you’re lucky, many times), you’re going to find yourself playing the role of a mentor to someone, somewhere. It can be both exciting, and a little confusing. What exactly does it mean to be someone’s mentor, and how can you really stand out in the role?Click here to download leadership lessons from HubSpot founder, Dharmesh Shah.Let’s touch on what a mentor is, including the three main types of mentors: peer mentors, career mentors, and life mentors. Then, we’ll go through 12 tips for being an amazing mentor.What Does It Mean to Be a Mentor?At its core, being a mentor is being a trusted advisor. It can mean a lot of different things, but it all boils down to making yourself available to support and advise someone when they need it, delivering that support in a way that makes sense to them, and always, always keeping that person’s best interests in mind.A mentor/mentee relationship can last for years, or it can last one coffee date. When you mentor someone long-term, you really get to know and understand their personality, learning style, and goals, which can set you up to offer richer, more relevant advice over time. But mentorship doesn’t have to be long-term. It can also be a one-off or short-term relationship, like when someone needs help working through a specific problem — such as a career transition or a problem with a coworker or manager. In an article for Harvard Business Review, Venture Capitalist Anthony T. Khan wrote about three types of mentors. Let’s explore each one below.Peer MentorsThis one is more of an apprenticeship than a mentorship. Whether someone is onboarding in a new job or simply at the early stages of their career, they may benefit from having a peer mentor working at their same company to help them settle in to their new job and climb the learning curve faster. A peer mentor focuses on helping with specific skills, working toward specific goals, and basic organization practices for how to get things done.Career MentorsWhen most people think of mentorship, they’re thinking about career mentorship. Career mentors are senior to their mentees at the same company or a former company. Their purpose is to serve as a career advisor and advocate, and to help reinforce how a mentee’s job contributions fit into their long-term career goals, and perhaps even how they fit into the bigger picture of the company’s goals.Some companies have career mentorship programs built right into their people development strategy. This seems to work best when it’s not a bureaucratic system, but instead more of a volunteer system where existing employees volunteer to mentor newer employees. “It should be something people know is embraced as part of the ethos of a firm,” writes Khan.Life MentorsA life mentor is usually someone outside of their mentee’s workplace. This person can serve as an objective sounding board when that person finds themselves faced with a difficult career challenge or is considering changing jobs. Khan writes that life mentors shouldn’t replace a peer or career mentor, but “they are there to impart career wisdom.”Chances are, you’ll be more than one of these types of mentors for multiple people, and you may have a few mentees at a time. There are a few pieces of advice that hold true regardless of the type of mentorship you find yourself in. Here are 12 tips on how to be an amazing mentor.12 Ways to Be an Amazing Mentor1. Approach each mentorship differently.While you can do your best to categorize a mentor/mentee relationship, every one is unique. When you first start out, it’s important to take the time to assess your own style and readiness, and think about what kind of commitment you can and want to make.Rebecca Corliss, who leads team development and culture for HubSpot’s marketing team, recommends asking yourself and reflecting on the questions on this list that are relevant to you:What kind of manager style do you naturally have/want?What expectations will you set in regards to your style and how best to work with you? How will you know when your mentee is successful?How will you communicate what success looks like to him/her?What do you hope your mentee’s development looks like over the course of your mentorship?How can you segment out his/her experience into phases to get to that point?How will you use one-on-one time?How will you explain your expectations for one-on-one meetings (if applicable) so you’re on the same page?2. Set expectations together in the very beginning.Once you’ve reflected on the questions from #1, both you and your mentee will find it helpful to sit down and go over expectations — especially if you’re just getting to know each other.For example, let’s say an alum from your alma mater sends you a cold email asking what it’s like to work at your company. You might be wondering if they asked you that because they want to work for your company, or whether they’re just curious about what a company in your industry is like. Understanding exactly where they’re coming from is going to help drive your discussion in the direction that’s helpful for both of you. If your company isn’t hiring or you aren’t comfortable helping them get a job, for instance, then you’ll want to set those expectations early.3. Take a genuine interest in your mentee as a person.A mentor/mentee relationship is a very personal one. You can give mediocre advice without really knowing a person, but to stand out as an amazing mentor, you’re really going to have to get to know your mentee on a personal level.You probably have some of the more career-oriented questions down: what their working style is, their dream job, goals for their current job, and so on and so forth. But what about the stuff that makes them … them? Getting to know your mentee on a deeper level will help you build a strong relationship, and it’ll also help you understand who they are as a person, their likes and dislikes, how they interact with others, and so on.So if your mentee tells you they had a great weekend, don’t just move on with the program. Ask them what they did, whom they did it with, or what their relationship is like with those people.One great way to get to know someone? Become an active listener. This is easier said than done: It means making a conscious effort to really, truly pay attention to what your mentee is saying, instead of thinking about what you’re going to say next. You might worry that you need to come up with something helpful right away, when in fact, the best thing you can do for your mentee is to listen closely to what they’re saying, ask open questions to dig deeper, and act as a sounding board.Which brings me to my next tip …4. Know when to wait before giving advice.When you’re mentoring someone, you might feel pressured to give them advice straight away. But not all feedback is helpful feedback, and giving unhelpful — or unwelcome — feedback can be detrimental to your relationship. An amazing mentor knows how to determine whether or not a situation lends itself to off-the-cuff feedback or really thoughtful feedback.Corliss calls this “hitting the pause button.””A good mentor knows when to hit ‘pause’ during a conversation,” she told me. “Once in a while, a conversation might catch us off guard. For example, maybe someone raises an HR issue or a serious problem with an employee. Maybe someone says something that makes you mad or upset. If you don’t have the right information, experience or emotional state to react to a scenario properly, hit ‘pause.’ That will give you a chance to get more information, talk to your resources, and come back with a clear and valuable response.”What might that look like in a real conversation? “Thanks for sharing this with me. I’m going to take some time and give this some serious thought before we continue. It’s important to me that I’m giving you the best possible solution. Why don’t we continue talking about it [tomorrow/next week/next time we meet]? I’ll book some time.”5. Improve your emotional intelligence.Being emotionally intelligent is a big part of being an amazing mentor. Any time you become a mentor for someone, you’ll find yourself getting to know their unique personality, their wants and needs, the experiences that have shaped them, and how they deal with different situations.The best mentors know how to unlock this information by asking the right questions, reading their mentee’s body language, being open-minded, and even acknowledging and controlling their own emotions. (Read this blog post for tips on becoming more emotionally intelligent.)6. Don’t assume anything about your mentee — ask.It’s easy to fall into stereotypes or not see a situation from another person’s perspective. But great mentors recognize that it’s their responsibility to break through common assumptions by asking questions and digging deeper. This is especially true if you’re mentoring someone who’s in the early stages of their career, or if the two of you are just getting to know each other and they aren’t sure how transparent to be.For example, let’s say you’re mentoring someone who’s having trouble getting through to their manager. Instead of launching into a story about a time you had communication issues with a manager of yours, spend time asking questions that draw out the important details of their problem. Ask your mentee detailed questions about their relationship with their manager. Don’t assume you understand their working style simply based off of the conversations you’ve had with them, as they probably work and communicate differently with their manager than they do with you.Only once you’ve gotten an honest background on a problem can you share helpful, relevant feedback — without making decisions for your mentee. That’s up to them.7. Be really forthcoming about mistakes you’ve made.Being open to sharing your own mistakes and failures is one of the best gifts a mentor can give. Not only is it helpful information for problem-solving purposes, but it also helps build trust, gives them permission to share their own mistakes, and strengthens the relationship overall.”Junior people don’t always feel comfortable owning up to a mistake or admitting that they’re struggling in a certain area,” says Emma Brudner, who manages HubSpot’s Sales Blog. “If you cop to your failures and struggles, you make it okay for them to chime in and help them share with you.”Leslie Ye, who writes for HubSpot’s Sales Blog, agrees. She suggests reflecting on the problems you faced and what has tripped you up at the same point in your career that your mentee is in. “Hearing how someone else approached a challenge is always helpful for someone going through it for the first time,” she says. “Even if you don’t solve problems the same way as your mentee, it’s always useful to hear multiple perspectives.”8. Celebrate their achievements.Because people often look for or call upon a mentor to help them with tough situations, many mentorship conversations revolve around the negative stuff. When you take the time to highlight and even celebrate your mentee’s successes and achievements, you’re not just balancing out the mood of those conversations — you’re also building your mentee’s confidence, reinforcing good behavior, and keeping them focused and motivated. Depending on the relationship, mentees might also be seeking approval from their mentors — and acknowledging their success is a way to satisfy that psychological need for recognition.How you go about celebrating their achievements is entirely up to you. For example, if you’re a peer mentor helping onboard a new employee, you may choose to publicly acknowledge them either by sharing their success with their team or even just with their manager. 9. Give more than you ask for.I believe in the principle of “what goes around, comes around.” I like to think about my mentors who’ve gone out of their way to meet me for coffee, give me feedback on job choices, point me to resources, and so on. The best mentors I’ve had have selflessly offered their time and wisdom to me — and I’m sure the best mentors you’ve had have done the same. Think about the impact they’ve had on your career, and offer the same to your mentees.”Give more than you ask for,” is how Ye puts it. “Most mentees inherently have less to offer because they’re typically younger and less experienced. It can be hard to ask for help if you feel like you’re a burden on someone else. Giving advice or help freely — and making it clear you’re happy to do so — is a huge help to easing those anxieties.”10. Seek out classes or projects related to skills your mentee wants to develop.Great mentors look for situations — and some even create situations — where their mentees can get involved to learn some of the skills they’ve been hoping to learn. It doesn’t matter how much or how little experience you have in your mentee’s current or desired job or industry — you can still give them helpful resources to succeed.It can be anything from connecting them with someone with experience in their dream job or industry, or sending them a website to a conference or class they might want to sign up for. Take note of the areas in which your mentee wants to grow, and always be looking for opportunities to point them in the right direction.If you work at the same company as your mentee and have some involvement in their experience, Corliss suggests introducing new projects to them over time as a way to build a strong foundation.”First, start with something that gives context,” she says. “This could be something that requires research and is genuinely valuable. Then, hand off something small that you normally do for your intern or mentee to own, like a weekly email, or a blog post. This will help your mentee learn how to develop ownership over something, including how to execute and reach a goal on his or her own. Then, build upon that foundation.”11. Solve for the long-term.Work with your mentee as if you’ll be their mentor forever. That mindset will make it easier for you to give them long-term guidance, which will help them make decisions that outlive their time with you.This is particularly important if you work at the same company as your mentee because it’ll help them make a larger impact at your company. “Giving [them] a lot of ownership may leave a gap when they leave, but why limit the impact your intern can have in order to solver for an easier transition out?” says Corliss. “It’s better to have loved and lost, than to have never have loved at all. “12. Lead by example.Last, but certainly not least, be a positive role model. Your mentee can learn a whole lot from you by simply observing how you behave. They’ll pick up information about your “ethics, values, and standards; style, beliefs, and attitudes; methods and procedures,” writes E. Wayne Hart for Forbes. “They are likely to follow your lead, adapt your approach to their own style, and build confidence through their affiliation with you. As a mentor, you need to be keenly aware of your own behavior.”At the end of the day, being a great mentor takes practice and patience. The more you work with a given mentee, the more you’ll learn a lot about them: their communication style, how they process feedback, how they go about pursuing their goals. At the same time, you’ll learn a lot about yourself: how effectively you can explain ideas in a way others can understand, how well you’re able to control your emotions, whether you’re able to provide a vision that motivates others, and so on.In the end, being a mentor will likely be as rewarding an experience for you as it will be for your mentees. What tips do you have for being a great mentor? Share them with us in the comments. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Mentors
4) Old SpiceSee them on: Twitter | FacebookOld Spice is known for their funny — and often ridiculous — marketing content. And what better place to let their freak flag fly than on social media? Just take a look at their “About” descriptions on Twitter, as well as a few of the silly posts to Twitter and Facebook below. (My favorite might be their making fun of Twitter polls.) 14) IMPACT Branding & DesignSee them on: Twitter | FacebookAnother B2B company to grace our list, HubSpot partner IMPACT Branding & Design definitely gets the value of comedy, offering a great balance of educational content and a few laughs every now and then on its Facebook page. While not every post from IMPACT is exactly a knee-slapper, it’s a good reminder that a little humor can go a long way toward achieving likability.15) BissellSee them on: Twitter | FacebookBissell, the vacuum cleaner company (who would’ve thought?), knows how to crack a joke from time to time on their Facebook and Twitter pages. What’s great about Bissell’s humor is that it never sacrifices brand relevancy, as is evident by these smartly funny posts. #CharminAsks: What are you thoughts on streaming while streaming? pic.twitter.com/GgEjdbsm8h— Charmin (@Charmin) December 7, 2015 No shame in my #selfie game. These pics help my team see the state of hardware over time. http://t.co/kQmYm7dUJ9 pic.twitter.com/CtSQODPofA— Curiosity Rover (@MarsCuriosity) October 13, 2015 11) ZendeskSee them on: Twitter | FacebookIt can be hard for B2B companies to find the balance between humor and professionalism on social media. But Zendesk is one of the B2B brands that’s really nailed it. The folks on their social team use humor to elevate their message, make their posts stand out from the crowd, and infuse some lighthearted fun into an otherwise (*furrows brow*) pretty serious B2B world. Money is green, spreadsheets are blue, if you love numbers our Dublin Accounts Payable Administer job is for you. https://t.co/q3kVXRR63N— Zendesk (@Zendesk) January 20, 2016 You should give inspirational speeches! Can you sign my Skittles? pic.twitter.com/Ssqo9SSbjM— Skittles (@Skittles) January 27, 2016 What other brands can’t you help from following in social media, even for just a good laugh? Share with us in the comments.Editor’s Note: This post was originally published in August 2012 and has been updated for freshness, accuracy, and comprehensiveness. We heard Boehner left you a smoky office, @PRyan. This ought to do the trick. (cc: @chucktodd) pic.twitter.com/8EYVBtFLqD— BISSELL (@BISSELLclean) November 3, 2015 Good morning texts are cute, but have you tried bringing her Taco Bell?— Taco Bell (@tacobell) January 3, 2016 Did you hear about our #TacoEmojiEngine? Tweet us a 🌮 + any emoji to see what happens. pic.twitter.com/siObNdcqnT— Taco Bell (@tacobell) November 10, 2015 3) Innocent DrinksSee them on: Twitter | FacebookInnocent Drinks is one of my favorite brands to follow on Twitter and Facebook. They may be a smoothie and juice brand, but most of their social media posts aren’t about smoothies or drinks at all. Check out the examples below to see what I mean. We’ve always admired them for their consistently lovable branding. They’re silly, fun, clever, creative, and always stay true to their brand personality. IT’S #NATIONALCHEESELOVERSDAYEVERYTHING ELSE SHUT UP— DiGiorno Pizza (@DiGiornoPizza) January 20, 2016 What’s in a name? Everything. See Terrell Owens’ outtakes from Gouda Bacon Cheeseburger: A Cheesy Underdog Story.https://t.co/I9GAABpLRL— Wendy’s (@Wendys) December 14, 2015 Every day is abs day when you’re a snake.— Old Spice (@OldSpice) November 14, 2015 10) Moosejaw MountaineeringSee them on: Twitter | FacebookThe folks at Moosejaw Mountaineering call themselves “the most fun outdoor retailer on the planet,” according to their Twitter description — and they aren’t lying. Their social media content is basically all funny stuff. Some is related to the outdoors, some isn’t. Like A24, some of their Facebook posts sound like your best friend telling you an unfiltered story, like the MC Hammer example below. “Victoria Beckham would call you Supporty Spice!” Get your own personal cheerleader here: https://t.co/u0dW1eNba6 #custserv— Zendesk (@Zendesk) January 24, 2016 Netflix and chill? No, really. pic.twitter.com/ezcZ7V0peN— Netflix US (@netflix) July 22, 2015 The stuff fries dream about. pic.twitter.com/8F3wNcpHV9— Wendy’s (@Wendys) December 7, 2015 “Beavers?” If you’re wondering what that’s about, then you aren’t alone. Here’s an explanation — which goes to show how clever their social strategy really is: I’m on a road trip to Mars’ Bagnold Dunes. What’s new with you? pic.twitter.com/Ruwj5jhM1V— Curiosity Rover (@MarsCuriosity) November 21, 2015 Think your pet is messy? Wait till you see https://t.co/vWWpIhcnjw. Not pretty, but pretty darn cute. #PetHappens pic.twitter.com/eM79ypeupF— BISSELL (@BISSELLclean) February 1, 2016 12) Whole FoodsSee them on: Twitter | FacebookWould you “Holla for Challah bread”? Whole Foods wants you to, and that’s just one of its witty little Facebook updates. Mainly sharing recipe and food ideas through its Facebook page and Twitter feed, Whole Foods adds a dash of humor that makes it a lot more fun to follow than your average recipe source. We love their cheeky #HealthYeah hashtag, too. Scientists* say buying our smoothies for half price on @Ocado makes you 67% more attractive. https://t.co/x0jUPY4PAX pic.twitter.com/knXVZF1KKW— innocent drinks (@innocent) January 25, 2016 Satan works at @mashable pic.twitter.com/l87rCj7GbU— A24 (@A24) January 13, 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Bringing new meaning to the “QB sneak.” (w/ @MrLegenDarius & @robbyjayala) #MakeTheRightCall https://t.co/Ufe80wvrr8— DiGiorno Pizza (@DiGiornoPizza) January 14, 2016 They’re even known for being humorous in their replies to customers’ tweets, when appropriate. Here’s an example: It is now safe to bust a move about the cabin. #GronkIsMyCopilothttps://t.co/KeOXvAJ0NM— JetBlue Airways (@JetBlue) November 16, 2015 There are quite a few factors that go into what makes a brand “followable” in social media. Think about it from the follower’s perspective: Why do you choose to ‘Like’ or follow certain brands on social networks like Facebook and Twitter?It could be because they share valuable, educational content that appeals to your interests and needs. Or, it could be that they give you access to exclusive deals, coupons, or other promotions. Or, maybe they’re just ridiculously funny.Truthfully, the best brands to follow in social media should probably have a combination of all those characteristics. But I’d venture to say that many of you are following a brand simply for its entertainment value. (I know I am.) You know — the brands that really tickle your funny bone and sometimes even make your sides hurt from laughter. And while it may not seem like a funny update has any value, surely there’s value in showing off your personality and being a lovable brand, right?So to help bring out your inner comedian, we’ve compiled a list of brands whose social media presence gives us the giggles. Check ’em out. Click here to download even more examples of brands doing awesome social media marketing. The Funniest Tweets & Social Media Examples From Funny Brands1) CharminSee them on: Twitter | FacebookYou mean the toilet paper company? Darn tootin’! Serving as the original inspiration for this post, Charmin’s Twitter presence is definitely a must-follow. Just check out the following series of tweets to see what we mean. Charmin is a great example of a brand whose humor aligns with the products it sells. And don’t you just love that #tweetfromtheseat hashtag? Quick, eat these Skittles. There’s no time to explain. pic.twitter.com/AfAztSiOkV— Skittles (@Skittles) January 22, 2016 Originally published Feb 4, 2016 8:00:00 AM, updated July 28 2017 You really should make your own salad dressing… It’s really, really simple! https://t.co/X01h2dw38c #HealthYeah pic.twitter.com/A3AoB00y7z— Whole Foods Market (@WholeFoods) January 22, 2016 This just in: Lasagna is just spaghetti cake.— Moosejaw (@MoosejawMadness) January 17, 2016 Fill-in-the-blank Friday: two #customerservice agents walk into a bar _____.— Zendesk (@Zendesk) January 29, 2016 If you’ve got four bucks, you’ve got the 4 for $4 Meal. Take that, economy. pic.twitter.com/v8kmWW5E5l— Wendy’s (@Wendys) October 12, 2015 When you’re visiting your ❤ & can’t get through TSA bc you’re more than 3.4 oz. #SnowmanDatingProblems #LDR #baggage pic.twitter.com/6tXaU7bttk— JetBlue Airways (@JetBlue) December 1, 2015 Bigfoot is the Waldo of the backcountry.— Moosejaw (@MoosejawMadness) January 31, 2016 DOUGH a crust an unbaked crustRAY, a guy that likes pizzaME a pizza liked by a guy named rayFAH no idea what fah isSO soLA a cityT tee— DiGiorno Pizza (@DiGiornoPizza) December 6, 2013 6) Mars Curiosity (NASA)See them on: Twitter | FacebookAs in, the lunar rover. These NASA-run social media accounts feature sassy, first-person updates from the rover itself, who incorporates funny pop culture references and a bold attitude. And, oh yeah — its Twitter account has more than 2.2 million followers, and its Facebook page has over 1.1 million fans. Not too shabby, NASA. So. Random. DiGiorno Pizza is one of the funniest (and downright strangest) brands to follow on Twitter. Their tweets are usually about completely random topics, which somehow tie back to pizza, cheese, delivery pizza, and so on. While their Facebook page is a whole lot tamer, there’s also some good stuff in there. Their posts will have you thinking “…what?!” but laughing your butt off nonetheless. 5) JetBlue AirwaysSee them on: Twitter | FacebookExceptional customer service isn’t the only thing JetBlue does well on social media. They’re also a great example of a brand that sprinkles in just a little humor throughout its social presence. Not everything JetBlue posts is necessarily laugh-out-loud funny, but the brand does a great job of infusing some of its humorous personality into its updates, balancing informational content with lighthearted updates like the Facebook post you see below. 17) KRAFT Mac & CheeseSee them on: Twitter | FacebookWho knew elbow macaroni could be so funny? KRAFT Mac & Cheese’s social media presence features noodle families, pokes fun at themselves for being such a casual and easy meal, and other mac ‘n cheese humor. Oh, and we’re really, really glad this packaging idea was a joke. = the original love triangle— DiGiorno Pizza (@DiGiornoPizza) December 7, 2015 7) DiGiorno PizzaSee them on: Twitter | FacebookRemember that time in 2013 when DiGiorno Pizza live-tweeted NBC’s The Sound of Music and broke the internet? Here, let me jog your memory: He will seduce you with his awkwardness. #Parenthood Season 6https://t.co/MWBEj4TXWm— Netflix US (@netflix) February 1, 2016 Everything is mobile these days, we believe your noodles should be too. #KDonthego pic.twitter.com/DxQWsKXZJu— KD (@kraftdinner) April 1, 2015 That awkward moment when you use the work bathroom and the seat is warm. #shudder #tweetfromtheseat— Charmin (@Charmin) October 7, 2015 Even Google doesn’t have the answer. pic.twitter.com/B7x5jMPYRo— Netflix US (@netflix) January 28, 2016 In this week’s newsletter – beavers https://t.co/XM9qSDqNVP pic.twitter.com/Rj9INY1caM— innocent drinks (@innocent) January 30, 2016 Did we just become best friends? https://t.co/orwkhbraH0— BISSELL (@BISSELLclean) October 5, 2015 Tonight we¹ll be cleaning, and by cleaning we mean having a glass of wine and watching the #SmartClean Robot roam. pic.twitter.com/AEMvkRMwhG— BISSELL (@BISSELLclean) January 8, 2016 Wow, even noodle families struggle to get the perfect holiday picture. Happy Holidays from Kraft Mac & Cheese.https://t.co/caulosJgQi— KRAFT Mac & Cheese (@kraftmacncheese) December 21, 2015 8) A24See them on: Twitter | FacebookA24, the film studio that brought you Spring Breakers and The Bling Ring, has a refreshingly witty, edgy voice on its Twitter and Facebook pages that kind of sounds like your funniest friend posting his or her unfiltered musings. In fact, Zoe Beyer, the woman behind the Twitter account admitted she sometimes tweets things “with no regard for whether it’s relevant to anyone besides myself.” She says, “This is probably bad practice, but I think the film industry in particular can be so opaque, it is nice to know there are actual human personalities behind these companies. That’s why, sometimes, I will tweet about exotic pets or the NBA. The idea is just to keep it authentic.”Their posts are a smattering of pop culture references and project promotions, which they manage to make really funny. Be warned, though: some of the language is NSFW. If you don’t like chocolate, don’t click here: https://t.co/l9vhNPvhSS pic.twitter.com/xQI32DK257— Whole Foods Market (@WholeFoods) January 30, 2016 #relationshipgoalsin3words Stay to gohttps://t.co/NJ8Wtegdtw— Charmin (@Charmin) August 25, 2015 Which bar is longer?— Old Spice (@OldSpice) October 23, 2015 16) SkittlesSee them on: Twitter | FacebookSkittles’ social sense of humor is apparently all about being silly and ridiculous. But it definitely brings a smile to your face, doesn’t it? Check out the examples below from Skittles’ Facebook page and Twitter feed. They do a great job of using custom graphics to stand out in your feed. 2) Taco BellSee them on: Twitter | FacebookTaco Bell is known for using humor throughout their marketing and advertising, and their social media accounts are no different. From witty one-liners to clever photo updates, Taco Bell’s Facebook and Twitter presence is sure to make you crack a smile — even when they just tweet a whole bunch of taco emojis and call it a day. There’s a programme called ‘Panda Babies’ on ITV right now. PANDA. BABIES.— innocent drinks (@innocent) January 31, 2016 You miss 100% of the tacos you don’t eat.— Moosejaw (@MoosejawMadness) November 25, 2015 — Taco Bell (@tacobell) October 21, 2015 I’m not saying eating Skittles Tropical will magically transport you to Hawaii for the Pro Bowl. But you could try? pic.twitter.com/zsh3vGM3me— Skittles (@Skittles) January 30, 2016 13) NetflixSee them on: Twitter | FacebookWhether they’re poking fun at the characters in their TV shows or quoting one of their comedies, Netflix is always posting a myriad of funny social media posts to their Twitter and Facebook Pages. Most of them include short clips or GIFs of their shows, which serve as great visual reminders that we need to get watchin’. 9) Wendy’sSee them on: Twitter | FacebookThe key to social media success for the folks at Wendy’s? Simple, hilarious, and kind of … mindless content. Forbes describes their content best, I think: “Unbelievably dumb stuff that’s blow-milk-out-your-nose funny.” Whether they create a graphic depicting plain fries dreaming about loaded fries or they’re newsjacking #KissAGingerDay, Wendy’s has tweets and Facebook posts that’ll put a smile on your face. Topics: Social Media Trends The world is scary and surreal. Oscar Isaac with this little Poe figure is the only thing that makes sense right now pic.twitter.com/SLQpyy7hT4— A24 (@A24) December 17, 2015
Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Apr 6, 2016 10:00:00 AM, updated February 01 2017 Ecommerce Marketing You can set your small business apart in several ways, from your brand to the quality of your products. Still, even if you’re the top small business in your city, your audience is limited. How can you grow beyond the borders of your town? Now you’re probably considering an ecommerce option for your company. As with starting a business, adding online shopping is a whole new endeavor. Sure, you have your brand and your products taken care of, but there are a million new tasks to complete and even more things to learn. Why should you take the plunge?1) Larger Customer BaseWe touched on the potential for a larger customer base, but it’s important to realize just how large that base might become. With excellent inbound techniques, including stellar SEO, and a robust CMS, a small business could grow into a global powerhouse.Scaling for growth is important for small businesses that turn to ecommerce models, because the potential reach for online shops is unlimited. While there is never the promise your company will grow to Amazon-like greatness, the possibility is always there.2) Customers Choose Ecommerce The number of online shoppers has increased sharply within the past few years. Just three years ago, 36% of American shoppers completed their holiday shopping online. Last Christmas, that number jumped to 61%. Keep in mind, that’s only holiday shoppers that did all or most of their shopping online. If we study the number of people who’ve made at least one online purchase, the percentage would skyrocket. Even 39% of shoppers who prefer stores will investigate prices and brands online before buying.3) Online Shopping Offers More OptionsA large percentage of shoppers, 93% to be exact, actually prefer local business who offer online shopping. These buyers want to find something unique that’s not available anywhere else, but they still want the convenience of online buying. Others like to buy online and pick up at their local retailer.4) Lower Labor and Tax CostsExpanding your business could mean opening more retail spaces, which brings its own set of challenges and costs. Staff, rental, and inventory equals a lot of overhead. An online presence can help expand beyond your one location without the addition of staff or retail space. In addition, tax regulations are different for each state, so sales taxes and income taxes, while tricky, could add up to less than physical stores might incur. 5) Easier to CompeteMarketing and SEO play a huge part in growing an online presence. Think about it: you already provide better products and services than the big guys. Why wouldn’t a buyer choose you over the local chain mega-mart? Right now, they won’t choose you because they can’t find you. If they could find you… Well, you’d have those buyers locked down. If you’re still on the fence, investigate the possibilities. There really is no better way to grow your small business into a true force of retail than opening an e-tail branch to serve your buyers’ needs.
Ever wonder how Dollar Shave Club turned razor subscriptions into a billion dollar exit? Or how LaCroix’s fans strong-armed their beloved bubbly’s way to the top of the sparkling water food chain? The answer is simple. They inspire impressive devotion from their large fan bases.That’s especially true among Millennials — 62% of them tend to stick with one brand, compared to 54% of the population at-large. How does a brand garner that kind of advocacy? I found myself asking the same question, so I compiled a list of 19 brands with faithful followings, along with the marketing tactics that might contribute to their cult status.Download our essential guide to branding here for even more tips on branding your company. Note: It’s easy to look at the behemoth brands below and feel a little overwhelmed. From one marketer to another, stop, breathe deeply, and give yourself a break. The strategies these brands employ don’t require billions of dollars or global teams. They’re simple enough that even a lone marketer can incorporate them into their next campaign — that’s why we love them.Free Download: Slogan Writing Guide and Examples19 Brands with a Cult Following (and What You Can Learn From Them)1) Southwest AirlinesSource: Brand NewWhen I say Southwest, you probably think of cheap fares, funny flight attendants, and drink coupons. If you also think of great branding, there’s a reason for that. In September 2014, Southwest unveiled a branding refresh that earned positive media attention and made marketers swoon.Southwest rolled out a PR campaign for its rebrand, explaining the reasoning and research behind the airline’s new look. It included videos that maintained the company’s playful brand voice while touting the new message, “Without a heart, it’s just a machine.” Southwest proved that sharing its new identity was as much a part of the rebrand as the redesigned packages of peanuts.Branding Best Practice: Own Your RebrandYour rebrand may not be at the scale of a major airline, but it’s still a big undertaking, so don’t hide the results. And remember, it works in a number of sectors — at least half of nonprofits, for example, say that a rebrand has increased their revenue.Use your rebrand as a way to create buzz within your industry. Make it clear why you felt a rebrand was necessary, how you considered your audience, and what the positive results will be. Think of it as another way to reinforce your new image and foster adoption of your refreshed identity.2) LaCroixSource: LaCroixDo you know someone who’s obsessed with LaCroix? Hypothetically, you might be addicted to the fizzy water yourself (raises hand slowly). Sales for the bubbly drink have more than doubled over the past two years, but chances are, you won’t see a ton of LaCroix TV ads.Instead, LaCroix has executed some impressive social media campaigns, specifically with Instagram. In 2015, the brand grew its Instagram followers from 4,000 to 30,000 in just eight months. Today, it has almost 60,000 followers.But how? First, LaCroix engages with anyone who tags the brand, no matter their number of followers. If you’re lucky, you might even receive a free case of Pamplemousse for posting a photo. Second, LaCroix is quick to adopt relevant trending hashtags like #Whole30approved (to promote its partnership with Whole30 nutrition) and branded ones like #LiveLaCroix. Third, Instagram micro-influencers are smartly targeted with free products and other perks in exchange for featuring LaCroix in lifestyle images shared with their large following.Branding Best Practice: Discover Where Your Audience Hangs OutFind out who your target audience is and where they’re hanging out. LaCroix knew that 55% of online 18-29-year-olds are active on Instagram and doubled down on efforts there. By promoting user-generated photos and rewarding influencers, LaCroix went from sitting on dusty grocery store shelves to becoming a drink of choice for Millennials.3) In-N-OutSource: In-N-OutLet’s not even get started on the In-N-Out vs. Five Guys and Shake Shack debate. That’s a blog for a different day (and, probably, a different website). But if you’ve been to California, you might have made at least one stop for a Double-Double Animal Style — one of In-N-Out’s more notable menu items. And, the chain maintains its fervent following by knowing that meals like that are part of its brand, even being a bit protective of it.The brand is comprised of burgers, fries, and shakes, as it has been for 68 years, insulating it from fad-food missteps. And while it’s tough to find an In-N-Out beyond the west coast, the brand extends much further. In September 2016, a pop-up shop came to London, selling out of burgers in an hour. “These events also help to protect the In-N-Out Burger brand,” the company said in a statement, “in important regions like England and Southeast Asia.”Branding Best Practice: Protect Your BrandsIt’s been said that your brand is more important than the product or service you sell. Building a brand strategy, getting buy-in from your team, and sticking to the plan are important parts of ensuring that your marketing efforts reinforce your brand standards.4) Trader Joe’sSource: Trader Joe’sTrader Joe’s products draw levels of adoration that would make something like pumpkin spice jealous. (I mean, hello, cookie butter.)So what’s the secret sauce in the brand’s marketing efforts? Well, the funny thing is, it doesn’t really have any. Trader Joe’s doesn’t have an official Facebook, Twitter, or Instagram account, nor will you see television ads. What it does offer are great products that the brand is openly passionate about.But they have discovered one thing that works. The Trader Joe’s Fearless Flyer newsletter is one of the brand’s dedicated marketing channels — and people seem to love it. With a selection of featured items and an astonishing amount of copy, the Flyer waxes eloquent on Trader Joe’s hotdogs, apple cider, and more.Branding Best Practice: Be Strategic About the Channels You Engage InWhat the success of Trader Joe’s doesn’t mean: you should shut down all marketing channels and “let your product speak for itself.” Unless you start selling products like cookie butter by the gallon, that strategy probably isn’t right for you. But it does mean that stepping back and taking an unbiased look at which unconventional channels could work for you. What’s your brand’s “Fearless Flyer”? Figure out what makes your brand different, and capitalize on it with something unexpected.5) Saturday Night LiveSource: GiphySaturday Night Live (SNL) first aired in 1975. And while a 41-year run is prone to its share of tough seasons and dry spells, this sketch variety has remained strong and relevant.While a talented cast might be the backbone of the show, it’s the weekly guest hosts and musical talent that keep each episode topical and trending. That impressive lineup allows SNL to leverage current events (e.g., when Ronda Rousey hosted after her impressive six-win UFC streak). It also allows the show to test out different hosts and bring back fan favorites, like Justin Timberlake.Branding Best Practice: Incorporate Guest Contributions Into Your Content StrategyWhile having a strong, core content team is important, guest contributions are a great way to keep your brand relevant and credible. But remember — these guests have to be aligned with your brand. Think of it as a co-marketing agreement. These partnerships have to be strategic and both parties have to benefit from it. Check out our tips on how co-marketing works in branding here.6) IKEASource: Home DesigningIKEA has a simple vision: “to create a better everyday life for the many people.” And while some patrons might give credit to the in-store meatballs — the brand is rumored to sell three million each day — IKEA turns to research to learn what its consumers really want.But there’s no reliance on customer surveys and downloaded data. Instead, design experts are actually sent into people’s homes to learn what’s important to them and what their pain points are. That information is funneled into content that’s relevant to customers, ranging from the brand’s over 50-year-old catalogue, to the award-winning web series “Easy to Assemble,” which ran for four seasons.Branding Best Practice: Do More Than Audience SurveysUnderstanding your audience goes deeper than sending out a survey. That’s said to be especially true of Millennials, who are more interested in conversing with a brand (see LaCroix’s Instagram example above) than spending time on a questionnaire. Finding out what motivates and challenges your consumers is arguably the most important part of a marketer’s job, which also means you have to allocate your marketing time and resources accordingly. Focus on the conversation — engagement through social media and other conversation-centric platforms can help bring your user personas to life.7) Dollar Shave ClubSource: BrandfolderRazors are not exactly an exciting topic. In fact, they’re probably a topic that most of us avoid discussing — because, gross. But when Dollar Shave Club (DSC) burst onto the startup scene in 2012 with a launch video that people are still talking about, it made shaving worth talking about.The deep care for the brand is often evident, like in one interview with Brandfolder: “From our packaging to our digital presence, the DSC brand identity informs everything we do.” That devotion to the brand shines through every piece of marketing content produced. From witty emails, to carefully branded packaging that makes you stop and read your razor wrappers, DSC’s brand is carefully and craftily infused into everything they do.Branding Best Practice: Organize Your Brand AssetsHow do you incorporate your brand identity into each piece of marketing you own? With brand consistency. While your brand might have several moving parts, they have to be cohesive — in fact, 90% of consumers expect this kind of consistency across all channels, especially when shopping for a product or service. Not sure where your brand inconsistencies might be hiding? Check out this list.And once you have achieved that consistency, consider using digital asset management: the technology that makes any of your digital branding collateral — logos, images, and standards, to name a few — easily accessible to your team (and ready to implement).8) AppleSource: AppleYear after year, new Apple product announcements get people talking — whether it’s industry chatter or consumer debate. So how does the tech giant manage to generate buzz about yet another new iPhone, even now?For one thing, the launch messages tend to be simple and consumer-focused. For example, the iPhone 7 landing page reads that this version “dramatically improves the most important aspects of the iPhone experience.” See that? Experience. Before I even read the list of features that follows, I’m already thinking about which aspects of my iPhone are most important to me, and how much better they’ll be on this new device.Branding Best Practice: Keep it SimpleChoose the benefits that matter to your customer and build a marketing strategy around them. And don’t forget to keep that marketing message simple and unapologetic — focusing on too much at once can lead to brand confusion, which might be why 69% of consumers are more likely to recommend a brand based on its simplicity.Focusing on benefits in a no-frills way can also imply confidence. For example, Apple was noticeably unapologetic about removing the headphone jack from the iPhone 7. Instead, the official announcement proclaimed, “Oh yeah … and the headphone jack from over 100 years ago has been removed (shocker) for the more versatile Lightning port.”9) StarbucksSource: TechGenieMobile has seen some interesting developments as of late. 51% percent of digital media is consumed via mobile (versus 42% on desktop), and voice search is on the rise. It makes sense for marketers to be focused on mobile, and Starbucks is no exception.When Starbucks introduced the “Order & Pay” feature of its app in 2014, it saw adoption rates between 4-10% in stores. The brand capitalized and built on that, creating an in-app experience that remembers and recalls your favorite orders, suggests pairings, and guesses where you’d like to pick up your order.Branding Best Practice: Invest in Mobile MarketingIf you’re not investing time and resources into your mobile marketing strategy, you might want to get started, especially when it comes to building an app for your brand — 56% of digital time is spent using them.But if an app is out of reach or not relevant for to your brand (after all, just look at the Trader Joe’s example), how else can you elevate your mobile strategy? Start by making sure your site is mobile-friendly, and look into push notifications or other unique offerings that your organization can use to its advantage.10) ZapposSource: ReferralCandyZappos has built its brand around customer service — a brand that CEO Tony Hsieh has defended and protected over the years, even famously saying, “Zappos is a customer service company that just happens to sell shoes.” At any other company, it might be considered inefficient for a customer service rep to engage in an almost 11-hour phone call with a customer, but at Zappos, that kind of dedication is encouraged.But it doesn’t stop there. From sending flowers to a bereaving customer, to overnighting free shoes to a best man whose footwear hadn’t made the flight to the wedding, Zappos leads with a customer service story and keeps their fans coming back from more.Branding Best Practice: Delight Your CustomersIn a marketplace where consumers have hundreds and even thousands of choices at their mobile-savvy fingertips, you need to set yourself apart. And sometimes, all your consumer needs to make a decision between you and three other competitors is exceptional service — especially since U.S. businesses collectively lose about $41 billion dollars each year because of bad customer service. (I suppose sending flowers can’t hurt, either.)11) TED GoPro makes handheld video cameras that are high quality and easy to use. The return has been huge — in 2011, less than a decade after being founded, the brand saw a 112% increase in net income after spending only $50,515 on marketing. In 2013, marketing costs went up by $41,000 and income by $28 million.Maybe that has something to do with the company’s expertise in putting user-generated content to work for their brand. By simply encouraging its audience to use the #GoPro hashtag when posting images captured by its camera, GoPro succeeded in building strong brand loyalty and a powerful content machine. At least, that’s how I see a company with 6,000 user-branded videos uploaded to YouTube every day.Branding Best Practice: User-Generated Content is KingHow is your audience using your product or service? That information might already be out there and on social media — it just doesn’t have a branded hashtag yet. Once you get that information, ask users to tag your brand or submit content for you to post on your own networks. Some companies, like West Elm, are hopping on this trend by almost exclusively featuring user-generated content on their social media feeds — a smart strategy that can conserve your marketing budget.19) Philz CoffeeSource: MINTPhilz is a California coffee chain with a rabid following and well-cared for social media channels. In 2014, when content marketer and Philz devotee Caitlin Roberson tweeted her displeasure at the brand’s then-generic Twitter responses, Philz tweeted back their apologies. Today, you’ll find genuine and customized responses to followers on each of the coffee house’s social media channels — especially on Twitter.For a business that built its brand on delicious coffee and a small shop vibe, that’s an important part of the marketing strategy. Could the social media team get by just fine by continuing to post generic responses to their followers? Probably. But going the extra few steps leaves their fans with anything but a bitter taste — in fact, a personalized customer service experience on Twitter, for example, leaves people 83% more satisfied.Branding Best Practice: Talk to Your Customers Like They’re Real PeopleMake sure you’re interacting with your consumers in a genuine and rewarding way. Yes, it takes time to thoughtfully respond to customers through on social media and customer support channels, which are sometimes one in the same. But the benefit to both your brand and your consumers, however, will be well worth the extra brainpower — since Roberson’s noted interaction with Philz, the brand’s Twitter following has nearly doubled.If You Build It…Take time to really understand what motivates and moves your audience, and create a content and brand marketing plan accordingly. Stay confident and genuine in your message. Then, share it with your audience in a relatable way. You might just find yourself with advocates who believe in your brand as much as you do.How are you building your brand’s following? Let us know in the comments. Brand Awareness Topics: As marketers, we have our favorite TED talks. Maybe yours is Simon Sinek explaining the golden circle, or my personal favorite, Susan Cain speaking on the power of introverts. Regardless, TED talks have become a go-to resource for quick, insightful information across almost any topic.In a time when consumer attention spans are shorter than those of goldfish, TED does what might seem impossible to some marketers. The brand holds five million YouTube subscribers captive for talks that average 20 minutes in length. There’s no flashy light show or catchy theme song — just solid storytelling that’s largely spread by word of mouth.Branding Best Practice: Focus on Quality ContentPut time, effort, and money into creating quality content. While you might be able to grab someone’s attention for eight seconds with a catchy headline, valuable content is what will transform that one-time view into a regular reader, and hopefully, a customer. Plus, quality content is imperative to SEO — without it, your rankings can take a serious hit.12) LululemonSource: LululemonLululemon is one of the hottest fitness brands in the market today. Ask someone why she spent just short of $100 for a pair of yoga pants, and you might get a lecture on the superior quality of Lululemon’s products. That’s the kind of brand loyalty sought after by every marketer on the planet, and it starts with Lululemon ambassadors.While consumer word-of-mouth is one form of brand loyalty, Lululemon fosters a more formal type of ambassador in yoga teachers and fitness trainers who have been selected to represent the brand’s values and lifestyle. They lead classes at storefronts on weekends, share photos of themselves wearing the brand, and provide aspirational advertising.Branding Best Practice: Experiment with Influencer MarketingBrand ambassadors are a form of influencer marketing — which, according to Twitter, is responsible for 49% of user purchases. Look at who the movers and shakers are in your industry, and learn how you can partner with them through guest contributions, using, or writing about your product.13) SoulCycleSource: SoulCycleTelling a colleague that you’re headed to the gym can elicit a number of responses. You might hear, “good for you,” or receive a grimace face that says, “I feel your pain.”But SoulCycle, similarly to Lululemon, has found a way to rebrand your workout. One visit to its website or Instagram profile is all it takes to find mantras about pushing your body to its limits with your #SoulMates and #SoulSquad. By sending the message that exercise is a community-bound opportunity, SoulCycle makes it seem like less of a chore, and more like an exclusive club.Branding Best Practice: Market to Your Consumer’s Emotional SideHow can you make your product or service sexier? Consider how you can tap into your client’s emotions, and touch on the things that are important to them. In fact, a study that measured consumers’ brain activity in response to ads found that higher activity indicated a 23% increase in sales volume. And considering that 60% of consumers who feel a “high brand connection” are more likely to make a purchase — even at a higher price point — it quite literally pays to understand their potential feelings toward your brand.14) Life is GoodSource: Life is GoodLife is Good was founded in 1994. Within 11 years, the brand was boasting $50 million in sales — having never run a single ad — and $100 million by 2015.What was the strategy behind that rapid growth and success? Say sibling co-founders John and Bert Jacobs, it was simple — “rely on the good vibes and social power of their community to spread the word,” according to Inc.Instead of traditional marketing, Life is Good pours its advertising dollars into different events for its charity, Life is Good Playmakers. In addition to impressive sales, these efforts have resulted in an avid fan following and even partnerships with celebrity musicians.Branding Best Practice: Think Outside the Advertising BoxConsider new, less traditional forms of advertising — especially since 84% of Millennials, for example, don’t even like advertising. By sponsoring local events or supporting a charity that aligns with your company’s mission, you could generate more than just good PR. You could also gain fans who respect and appreciate your work. Plus, 80% of consumers believe that corporations can (and should) work to benefit their communities — a win-win for both brands and the people they serve.15) MoleskineSource: The Next WebMoleskine is not just a notebook. It’s “a free platform for creativity,” Maria Sebregondi, Moleskin’s head of brand equity once said. What’s more, it’s found a way to make paper cool and relevant in the digital age.The notebook brand expertly balances its heritage past — touting Hemingway and Picasso among its early brand advocates — with the digital present, launching a smart notebook and companion app. This balance of yesterday and today helps maintain the brand’s relevance — and appear to consumers who love the latest tech, but still have nostalgia for paper.Branding Best Practice: Allow Your Brand to EvolveEvery brand should evolve. Our shortened attention spans aren’t limited to the content we consume — they apply to the products we adopt, as well. It is possible to maintain your brand’s legacy while also letting your marketing evolve, but it requires being flexible and open to your product changing.16) ChacoSource: ChacoChaco is a lifestyle and outdoor footwear brand with an active following. Just look at its Instagram profile — it’s packed with user-generated photos of fans hiking, adventuring, and camping in these colorful sandals. And that’s key — such bold visuals increase people’s willingness to read a piece of content by 80%.The branding also travels well, hitting up music festivals and gear shops around the country in what Chaco refers to as “Z the World Tour.” The tour allows the brand to interact with consumers in-person, advocate for the product, and raise awareness directly.Branding Best Practice: Don’t be Afraid to Put a Face with Your BrandConsider taking your marketing on the road. Sales teams often suggest closing deals through in-person meetings and, sometimes, marketing can follow the same strategy. Want to recruit brand advocates? Let them experience your brand in a tangible way.17) CrossFitSource: CrossFitCrossFit, a workout regimen created by CEO Greg Glassman, is today a billion-dollar business with what some describe as a cult-like following. So what’s in the CrossFit Kool-Aid everyone’s drinking? Great marketing, of course.Similar to SoulCycle, CrossFit taps into the desire for community. CrossFit’s website wastes no time nodding to that idea with photos of and journal entries from its “elite” pool of members. The brand could have called them “testimonials,” but CrossFit’s careful use of language ensures that its messaging reads more like a movement, and less like a product. Another example of this strategic word choice: describing itself as a phenomenon that’s “harnessing [a] natural camaraderie.”Branding Best Practice: Inspire Ownership in Your BrandHow can you give your audience more ownership in your brand? Simple language tweaks like calling your audience a “community” instead of “members” can go a long way in building brand advocates. That goes back to the idea of shared values that we mentioned earlier — 64% of consumers cite that as the main reason for even having a relationship with a brand.18) GoPro Originally published Nov 7, 2016 6:00:00 AM, updated July 28 2017 Don’t forget to share this post!
I’m thrilled if the music lifts you up, makes you want to sing & dance around your room….Or helps you cry & not feel completely alone.These can be strange times.I was beyond excited singing these songs, & I hope You’re HAPPY🎉listening to them💋Me— Cher (@cher) September 28, 2018 Mom hasn’t seen CD…. Doesn’t know I dedicated it to her😭— Cher (@cher) October 2, 2018 A man came up to me & said… “Don’t You Think You’re TOO OLD To Be Running Around The Stage Like That,..Singing Rock n Roll”⁉️I Said“I Don’t Know,.. Why Don’t you Ask Mick Jagger”— Cher (@cher) November 2, 2018 Just one womanYou’d think that when you’ve reached Cher-level heights of success, you’d no longer have to put up with men trying to tell you what they think you should do career-wise. Turns out, it’s not the case, but Cher gives short shrift to interfering gents. Cher tweets about her mother often, occasionally with a rolling-eyes emoji (see above), but how cute is this? Hi again— Cher (@cher) July 25, 2018 Voice of an era”These are strange times.” Cher gets it. She understands that the world is falling apart and music is a way to process difficult emotions. That is why she is here for you with her ABBA tribute album. Cher gives you permission to cry, but she hopes you’ll be happy. WONT USE GOOGLE,GETTING RID OF FACEBOOK ACCOUNT I DIDNT KNOW I HAD.WOULD GET RID OF TWITTER IF IT WASN’T 4 ❤️ OF YOU.THESE COMPANIES HAVE NO ALLEGIANCE TO,OR ❤️OF ANYTHING BUT MONEY💰💰. THEY MIGHT AS WELL BE CONSPIRING WITH RUSSIA TO DESTROY OUR DEMOCRACY.WHERES❤️OF 🇺🇸— Cher (@cher) December 18, 2018 Thanks, Cher, for another legendary year and for keeping me sane. See you in 2019. Later ✌Changing your Twitter timeline: Twitter makes it easier to switch between latest and top tweets.CNET’s Holiday Gift Guide: The place to find the best tech gifts for 2018. Like many people, Cher mulled leaving Facebook after the Cambridge Analytica data scandal became public in March. Like many people, she had mixed emotions about it. She’s staying on Twitter, though. Phew. A mama’s girl at heartCher loves her mother, and her mother loves her right back. Georgia Holt, who is 92, is her daughter’s No. 1 fan. “I crack myself up… I don’t even know what’s going on here,” she says at one point. And in response, what else can we say but: “Same, Cher. Same.”Who’d have thought that the global superstar, untouchable glamour-puss and goddess of pop could be so… relatable? Personally, I’d always found Cher a little intimidating, but the internet can be a great leveler. And so here I am relating so hard to her that in 2018 she’s far and away the best person I follow on Twitter.Cher swerves wildly between righteous indignation at injustice and funny, obscure observations. Her tweets often have the syntax of an experimental poet, which, she’s explained, is due to dyslexia. She flings emojis, paragraph breaks and punctuation about with wild abandon.I say this not simply to point out the color and originality she brings to the platform, but the way in which she elevates her voice using an enthralling mix of style and substance. Everything she is and says contrasts starkly with the snooty, snide, intellectually superior and often outright mean tone that dominates Twitter. Her unabashed authenticity and earnestness draw me to her on an almost daily basis.Even her Twitter bio is a breath of fresh air: “Stand & B Counted or Sit & B Nothing. Don’t Litter,Chew Gum,Walk Past Homeless PPL w/out Smile.DOESNT MATTER in 5 yrs IT DOESNT MATTER THERE’S ONLY LOVE&FEAR.”I’d go so far as to argue that Cher’s account — with its whirlwind of rants, its startling leaps between the personal and political, and its iconic meme-making tweets — represents our collective consciousness at this time of uncertainty and upheaval. It’s a reflection of a desire to express ourselves and engage with what’s going on in the world, while at the same time not quite knowing how.But Cher knows how. It’s both baffling and beautiful how she’s able to articulate so much in a way that traditionally would be considered the opposite of articulate, before breezily signing off with her signature “Later.”Let’s show our appreciation and take a look at some of the highlights of Cher’s year on Twitter.Meme queen 2018My favorite meme this year was Cher’s “Hi again” tweet. I’m not alone. Even by Cher’s standards, this tweet went crazy viral. I’m only one women— Cher (@cher) September 13, 2018 Hot tech takesGeorgia taught Cher well. Her daughter won’t take any nonsense from tech CEOs either. Sorry, Mark Zuckerberg, you can’t pull the wool over Cher’s eyes. Going 2 Take This 🕳,I HATE IT.I WAS PISSED,& HAD STUPID REACTION😥.WAS IT REALLY THE”BEST”I COULD COME UP WITH🤮🤐⁉️I Should Have My Twitter License REVOKED👊🏻. Whatever The Person said,”Bla Bla Bla”,”BITCH,Youre Nothing” Is Indefensible.🙏🏻PLEASE🐥🐣..,Be Better Than ME😔— Cher (@cher) July 22, 2018 Twitter Mom Playing Around …..Notice 🕶 & Jacket…. pic.twitter.com/b4YyVMSTDx— Cher (@cher) December 11, 2018 Heart of goldCher’s empathy runs deep and is a side of her we see exposed on Twitter through tweets like this. Her sadness and frustration are so vivid here they brought tears to my eyes. Beyond Tired…..Later— Cher (@cher) September 25, 2018 Ok….my 92 yr old Mom just informed me,”Honey…I’mStreaming you on iTunes…“You’re Amazing…. “yes mom.. How did I know you’d say that”🤔She said to YOUNG BOY next Door..”Have you heard Cher’s New album⁉️He Said ”No” ”Well go listen to it…”You Can stream it on iTunes🙄— Cher (@cher) October 2, 2018 As every prolific tweeter knows, sometimes you tweet things you regret. Cher knows it too and gives a master class here in how to apologize with humility. I think we all know a Twitter user who could use this as inspiration. YOU MUST NEVER BECOME NUMB‼️Turn Sadness ,& immobility into activity & renewed Resolve. Join An Org or Group for Change.There are many women’s groups& Young ppl’s Groups.You must get involved with lifeNot Shrink from it. If you don’t like the way things are Change Them🕊— Cher (@cher) May 18, 2018 The tweet below is clearly a typo, and yet there’s something poignant about the emotion Cher is accidentally expressing here. She is just one woman, and yet as is often the case for women, so much is expected of her that she might as well be many women. It’s the end of 2018, and the internet has become the bad place, the creepy space, the danger zone. But don’t despair, for there is a beacon of light shining in the darkness, here to lift your spirits, here to restore hope, here to make you… believe.That’s right, it’s Cher. Specifically, it’s Cher on Twitter, although she’s obviously worthy of admiration beyond this context.Like many people, I often feel that Twitter is a soul-crushing hellscape where snark and cynicism are overvalued and where ego-driven chest beating is mistaken for genuine real-world importance. Bots, bullies, harassment and hate speech flourish on the platform, while normal folk bumble along, sharing their half-baked opinions and mostly failing at humor.And then there’s Cher. Cher is a different kind of Twitter user from the rest of us. She’s the antithesis of all the wrong types of tweeters.In 2018 alone, Twitter Cher made me laugh, cry and feel a range of complex emotions while I navigated a social network that I can’t abandon for professional reasons, but that mostly leaves me feeling dispirited and anxious.Even Twitter has realized that Cher is a true star among celebrity tweeters, cashing in on her genius by producing a two-part video series in which she reads her tweets and tries to explain what she was thinking at the time she posted them. All we can say is: mood. My❤️is torn 2 shreds😭.How can we take babies, Toddlers,5,10 +little 1’s.lostLijah for 30-60 min & WAS HYSTERICAL😩.CANT IMAGINE WHAT CHILDREN R GOING THROUGH⁉️Prison guards,No❤️,NO MOMMIE,DADDY.WE CANT KNOW THE TERROR,OF NEVER SEEING YOUR PARENTS/KIDSAGAIN ON THIS🌎— Cher (@cher) July 30, 2018 Tags ALMOST FINISHED WITH ALBUM🎉THINK ITS GOOD,& (as we all know) I’M NOT A BIG CHER FAN— Cher (@cher) July 25, 2018 Ok ….I’m Never sayin “Hi Again” Ever 👅👻— Cher (@cher) August 13, 2018 Hi again.@cher has too many good Tweets so we had to release a second #BehindTheTweets episode. Enjoy. pic.twitter.com/JpjFtoWQqW— Twitter Music (@TwitterMusic) October 2, 2018 Even as recently as this month, Cher has been casting judgment on the tech world, proving that there’s no current-affairs issue she doesn’t have her eye on. Cher quickly realized that she’d created a monster, but she didn’t know how or why. All she knew is that there was no way she could stuff it back in the box. But don’t think that doesn’t mean she doesn’t have a sense of humor. She can laugh at herself too. To be clear, the only person who’s allowed to make fun at Cher’s expense should be Cher. She also gives great advice to her followers and motivates them with hope. Look at this sweet but powerful reply she sent to someone who felt numb following the Santa Fe, Texas, school shooting in May. Take a seat and admire this, in which Georgia owns the most powerful men in Silicon Valley while declaring her support for Cher. We stan Georgia. Facebook Gave Some Companies Special Access to Users’ Data, Documents Show via @NYTimes How Long Are We going to Let Zuckerberg Get away With This…“Aw Shucks,Im Just a Kid”🐂💩⁉️ https://t.co/QYVvwI7iUE— Cher (@cher) December 5, 2018 Online Music I Honestly feel 😔 ..it was my✨First social media✨I Could talk 2 friends all over the 🌎… it was like magic🔮.Im Dyslexic & it’s ALL HARD 4 ME. (“This will bust me as old Granny”),But twt was so easy, When I went back 2 Fb,it was harder 2 Navigate.Twt understands me😔— Cher (@cher) March 21, 2018
A baul singer has allegedly been gang raped after being invited to a musical show in Ashulia, on the outskirts of capital.Being informed by locals, police rescued the woman, hailing from Narayanganj, from a house at Ashulia on Thursday.When the victim was taken to Ashulia police station she filed a case. Later police arrested two people – Abdur Razzak, 40 and Ataur Rahman, 42- from Aukpara area.Officer-in-charge of Ashulia police station Abdul Awal said a female singer with whom the victim got acquainted about a month ago invited her to the musical show on Wednesday night.When the victim reached the house as per the instruction of the female singer, eight-ten people confined her to a room and raped her overnight, the OC said.The victim was sent to One Stop Crisis Centre at Dhaka Medical College Hospital.
3 min read Free Workshop | August 28: Get Better Engagement and Build Trust With Customers Now August 22, 2016 This hands-on workshop will give you the tools to authentically connect with an increasingly skeptical online audience. A variety of factors contributed to Theranos’s prolonged public deception, though they’re often summed up by “tech hype.” The company’s founder, Elizabeth Holmes, was a Stanford dropout who dreamed of “making a difference in the world.” Her company was valued at nearly $10 billion. She was hailed as the “next Steve Jobs.”Blogger and media entrepreneur Anil Dash explains that Theranos successfully drummed up buzz about its faulty products “because the company, its founder and its investors all shielded themselves under the cultural cover of being a glamorous member of the ‘tech industry’ rather than a prosaic medical supplier.”Related: The 10 Best U.S. Cities for Tech JobsIt’s absurd to refer to companies that specialize in vastly disparate goods and services all under the umbrella of “tech,” Dash argues in a Medium post titled, “There is no ‘technology industry.’” If Theranos had been treated as a blood-testing company rather than a tech company, his argument follows, it would have been under far more scrutiny from day one.It’s not simply an imprecise description, Dash notes. He emphasizes that this overarching label obscures the reality that there is no such thing as the tech industry, in terms of a common set of regulations for the companies that supposedly exist within it.“Mature industries develop their own regulatory frameworks, their own systems for self-regulation, and their own standards for monitoring transgressions within the industry,” Dash writes. “Today, tech as an industry is almost completely lacking in all of these areas.”In other words, a “tech company” in pursuit of “disruption” is not exempt from the law. See: Uber and its disregard for background checks based on its self-designation as a technology company rather than a taxi service.Obviously Dash is not the first to make the argument that the tech industry is a misnomer for a nonexistent collective. In a May 2012 Slate piece, “It’s Official: There’s No Such Thing as a Tech Company,” journalist Matt Yglesias wrote of Apple and Amazon, “they’re in different lines of business, so there’s no ex ante reason to expect them to [be] valued in a similar way.”In March 2013, reporter David Yanofsky wrote in Quartz, “To stay competitive in today’s marketplaces, every company, by the current standard, could be called a tech company, which of course, is another way of saying that none of them should be.”Related: 10 Tech Companies to Watch – Entrepreneur’s Brilliant 100Yet in the third quarter of 2016, the phrase “tech industry” persists, as companies continue to incorporate technology, in the broadest most literal sense of the word, into their business operations and consumer products. Now that technology is omnipresent, it’s time to start conceiving of tech companies based on their sub-industries — transportation, information, food and beverage — and impose restrictions on them based on the specific services they provide.Every company occupies the “business” space, but society does not treat all of these companies as though they exist on the same plane. The same should be true of “tech.” Embrace the reality that your company is more than a “tech company” and establish what differentiates you from all of the tech startup bandwagoners out there. Enroll Now for Free
A Security researcher from Google’s Project Zero team recently revealed a high severity flaw in the macOS kernel that allows a copy-on-write (COW) behavior, a resource-management technique, also referred to as shadowing. The researcher informed Apple about the flaw back in November 2018, but the company is yet to fix it even after exceeding the 90-day deadline. This is the reason why the bug is now being made public with a “high severity” label. According to a post on Monorail, the issue tracking tool is for chromium-related projects, “The copy-on-write behavior works not only with anonymous memory but also with file mappings. This means that, after the destination process has started reading from the transferred memory area, memory pressure can cause the pages holding the transferred memory to be evicted from the page cache. Later, when the evicted pages are needed again, they can be reloaded from the backing filesystem.” “This means that if an attacker can mutate an on-disk file without informing the virtual management subsystem, this is a security bug. MacOS permits normal users to mount filesystem images. When a mounted filesystem image is mutated directly (e.g. by calling pwrite() on the filesystem image), this information is not propagated into the mounted filesystem”, the post further reads. According to a Google project member, “We’ve been in contact with Apple regarding this issue, and at this point no fix is available. Apple is intending to resolve this issue in a future release, and we’re working together to assess the options for a patch. We’ll update this issue tracker entry once we have more details.” A user commented on HackerNews, “Given the requirements that a secondary process should even be able to modify a file that is already open, I guess the expected behavior is that the 1st process’s version should remain cached in memory while allowing the on-disk (CoW) version to be updated? While also informing the 1st process of the update and allowing the 1st process to reload/reopen the file if it chooses to do so. If this is the intended/expected behavior, then it follows that pwrite() and other syscalls should inform the kernel and cause prevent the origional cache from being flushed.” To know more about this news, head over to the bug issue post. Read Next Drupal releases security advisory for ‘serious’ Remote Code Execution vulnerability Google’s home security system, Nest Secure’s had a hidden microphone; Google says it was an “error” Firedome’s ‘Endpoint Protection’ solution for improved IoT security
Sneak peek at newest Ambergris Caye boutique resort Share Tuesday, June 5, 2018 Tags: Alaia, Belize, Marriott Travelweek Group << Previous PostNext Post >> Posted by AMBERGRIS CAYE — Marriott’s Autograph Collection Hotels is offering a first look at the new Alaia boutique resort coming to Belize in 2020, as hotel development on the country’s cayes continues at a rapid pace.Beach Side ViewSet on the southern part of Ambergris Caye, in the historic town of San Pedro, Alaia will join the 135 independent hotels in the brand’s collection when it opens in two years.RooftopAlaia broke ground at the end of 2017 with a launch plan of five phases. Amenities will include a beach club exclusive to guests and residents, a rooftop suspended pool and lounge with ocean views, full service spa, fitness centre, kids’ club, dive shop and live art gallery.Villa“Belize’s tourism is booming, with 2017 being a record year and vastly surpassing the 400,000 annual visitor threshold,” says Manuel Heredia, Belize’s Minister of Tourism. “With the industry playing an integral role on the country’s economy, Alaia has the government’s full support as it will take our country to new heights by boosting the employment growth, generating awareness around the destination, and allowing visitors to immerse themselves in Belize’s vibrant culture.”PoolAlaia isn’t Marriott’s only property on the island. The 203-key Belize Marriott Ambergris Caye Resort and Residences will offer an upscale experience on Belize’s largest island, known for its world-class scuba diving, fishing, water sports and white sandy beaches.Beach Front ViewBelize’s first luxury resort from a global brand, Mahogany Bay Resort & Beach Club, Curio – A Collection By Hilton, opened its doors in December 2017.More news: Direct Travel names Smith as Senior VP, Leisure Marketing, North AmericaMeanwhile Four Seasons Hotels and Resorts is already at work on Four Seasons Resort and Residences Caye Chapel, Belize. The luxury retreat on Belize’s island of Caye Chapel will include 100 guest rooms and suites.
MORRISTOW — In celebration of Tartan Week, CIE Tours International has announced new offers on top Scottish tours.Taking place from April 3-10, with National Tartan Day scheduled for April 6, Tartan Week encourages millions of North Americans to reconnect with their Scottish roots. And as a leader in premier guided vacations to Britain and Ireland, CIE Tours is joining in on the week-long festivities with substantial discounts on up to seven of its Scotland-based itineraries.There are two ways to save on Scotland this April with CIE:‘Scottish Clans & Castles’ Tour of the Week: Clients save 15%, or $1,000-$1,683, when booking between April 3-9April Promotion: Clients enjoy 10% off select summer departures for the following Scottish tours when booked by April 22: ‘Scottish Dream’ (8 days, from $2,552 per person); ‘Taste of Scotland & Ireland’ (10 days, from $3,225 per person); ‘Best of Britain’ (10 days, from $3,654 per person); and ‘Highlights of Britain’ (15 days, from $5,396 per person)More news: Hotel charges Bollywood star $8.50 for two bananas and the Internet has thoughtsBefore booking, CIE has three fun facts for Scotland-bound travellers:There are more than 150 languages, in addition to English, spoken in Scotland.13% of the country’s population identifies as ginger, the highest proportion in the world.More than 800 islands comprise Scotland, of which only 100 are inhabited.“Scotland has much to offer travellers, whether they choose to immerse themselves in the stunning landscape, delve into the rich culture of the country, explore the deep royal connections or sample the finest Scotch whiskey,” said the company.For more information go to cietours.com. Tags: CIE Tours, Promotions, Scotland Travelweek Group CIE Tours celebrates Tartan Week with up to 15% off Scottish tours Tuesday, April 2, 2019 Posted by << Previous PostNext Post >>
Daniel WinnerThe content market is polarising with niches “now economically viable,” according to former Amazon executive Daniel Winner. Speaking at the Future of Media Distribution conference in London yesterday, Winner, who was until recently head of UK business development for Amazon’s Appstore, said that he believes there are potential innovation opportunities around niche content.“We’ve been in a world where customers have been served by pay and multi-channel TV. The economics of pay and multi-channel TV being such that it’s only been worthwhile serving audiences that have a certain sort of size. But now we’re in a different world and niches are now economically viable,” said Winner.As an example, he named Qello Concerts, a pay service that gives users access to music concerts across connected devices like Apple TV, Playstation, Xbox, Roku, Chromecast and Amazon Fire TV, which he claimed “does very well.”In the app space, he also cited the Headspace guided meditation app, which is available on monthly subscription basis. “They make very good money serving niches that have a very strong need for certain types of content,” said Winner.“In terms of that market polarisation, I think you’re going to see the people at the top of the tree – they’ve got that great, must-have content – doing really well. [Then] you’re going to see people who can serve niches build new businesses around them. But if you’re not in those two groups, I think you’re going to be squeezed – you’re going to be in the squeezed middle and you’re going to have to really potentially re-think your business.”Before taking his Amazon Appstore role at the beginning of 2013, Winner led business development at Lovefilm in the period immediately after Amazon’s acquisition of the business. Prior to this, he worked for companies including Vodafone, Sky and the BBC.
Take up of video-on-demand services in the UK is tracking at 20% of the population, below the global average of 26%, according to new data from Nielsen.Nielsen reported the finding in its Global Video-on-Demand Report. It noted that 69% of people in the UK pay for some form of TV with Sky and Virgin the most popular options.The ratings and research specialist said the figures prove that the cord-cutting threat has been overplayed, in the UK at least.“In Britain, the cord-cutting wolf is being kept from the door by a combination of a relatively smaller appetite for on-demand content and traditional pay TV’s superior content library in terms of live sports and the earlier availability of premium TV series and films,” said Terrie Brennan, Nielsen executive VP of digital for Europe.The report said that 51% of Britons that have internet access watch some form of VOD programming, which lags the worldwide average of 65%. It added that 35%watch VOD at least once a day, compared to 43% globally.What UK consumers are watching on-demand also contrasts with the rest of the world. TV wins out, with 74% more likely to watch TV fare than feature films on-demand.Globally, more people use VOD to watch films (80%) than TV programmes (50%). The contrast is similar across Europe (77% vs. 39%).“The increasing popularity of online-only TV services will continue to put pressure on the likes of Sky and Virgin, but a wholesale replacement of these traditional subscription players is unlikely,” Brennan said.She added: “For most UK viewers, online VOD and traditional subscription services are complementary, so we’re more likely to see “cord shaving” – consumers choosing slimmer subscription packages from the traditional players, rather than cancelling them outright.”