7 Times You’ll Kick Yourself for Not Learning HTML

first_img Originally published Jan 8, 2014 8:00:00 AM, updated July 28 2017 Website Development Topics: Why Learn HTML?HTML and CSS are the basic programming languages for web development and design. They are beneficial to learn for developers, marketers, and people in many other disciplines. Learning HTML can be used for situations like formatting a blog or email, working with a CMS, embedding external content on your site, and creating usable content.I don’t know about you, but when I travel, I’m terrified of leaving something at home. I obsess over making sure I have enough T-shirts, jeans, shoes, travel-sized shampoos, earrings, books, magazines — because what in the world would I do if I didn’t have them, but needed them? And even if I over-pack, I know I’m prepared for any situation vacation will throw at me — a random fancy dinner out, a day at the pool, or just an afternoon out shopping with the family.In the same vein, knowing HTML is like making sure you’re fully prepared for a vacation. You may not end up using it every single day, but the times you do end up using it, you are so grateful that you had the foresight to figure it out. Knowing HTML can save you hours of frustration, precious time with your design team, or even money dealing with an external contractor.HTML has always been nice-to-have knowledge, but it’s becoming more than nice-to-have for the marketer trying to save a buck. (And that sounds like every marketer I’ve met.)In fact, there are a bunch of situations I’ve caught myself in in which handy HTML knowledge saved the day … and thus, this post was born. If you’re not quite convinced that you’d benefit from knowing basic HTML, keep reading. Here are seven* scenarios you might find yourself in that can be fixed with just a bit of HTML know-how. 1) When Formatting in Your Blog Post/Email/Landing Page Goes AwrySometimes, I swear my content has a life of its own — and a mean streak. That blog post that I worked on all day will suddenly have images with funky spacing, no text wrapping, and outrageous sizing, and, of course, all looks okay in my WYSIWG editor. Luckily, with some HTML knowledge, I can dig into the post to remove and tweak code that is causing the problem.HTML Pro Tip: If you find a bunch of funky tags you want to remove, copy the raw code and paste it into a raw text editor. Then, choose the Find and Replace option — you can search for offending snippets of code and leave the “replace” box blank. Once you’re done, you can paste it back into your HTML editor, and poof! De-bugged formatting. 2) When You Paste a Blog Post Into Your CMS From Word or Google DocsLots of people don’t know that writing a blog post in a typical word processing program — like Word or Google Docs — and then copying it into your CMS will give you lots of HTML headaches. Sometimes, when you do that, your CMS will add extra snippets of code to your piece that will mess up formatting.With some HTML knowledge and the pro tip above, you can easily remove any offending snippets when transferring content from Word or Google Docs to your CMS.3) When You Need to Tweak an Email TemplateI’m going to take a wild guess that you don’t want every email you send to look exactly the same. While sending consistent emails is a great thing most of the time, there will be specific campaigns you’re going to want to customize emails for. This could be as simple as right-aligning your images instead of left-aligning them or changing up the color of your text to stand out in your subscribers’ inboxes.With HTML knowledge, though, you can make these changes yourself, instead of relying on an in-house designer or hired development shop. Seriously, it’s empowering to make the changes yourself and move on to more pressing marketing matters. 4) When You Need to Make Your Content Easy to ReadOne of your top concerns when creating content is to make it easy for people to consume. This means using formatting (bold, italics, headers, colors, etc.) to make your content scannable and digestible. And while most WYSIWG editors will let you easily apply those formatting options to your content without touching code, not all will. So take control of the way your content looks by souping it up with some and read more

Your Top Questions on “Social Selling” Answered by LinkedIn, Evernote, and HubSpot

first_img Originally published Feb 20, 2014 2:00:00 PM, updated February 01 2017 Koka Sexton, LinkedIn Koka Sexton, LinkedIn “When it comes to the tools needed, I think it’s important for sales professionals to be as visible as possible within every social network that their customers may be a part of. That’s what social selling is all about. Obviously LinkedIn works well for that, because it’s a professional network, but it may be Twitter or other networks as well.I think this is why what HubSpot and Evernote said about how marketing and sales can be aligned is so important. Mark put it best when he said, “There is no social selling without content.” And so to salespeople, I would say that you need to hold your marketing professionals accountable by providing you with the right content that’s in the right context for your buyers.I think context is something that’s often overlooked because where the buyer is within the sales cycle should determine what type of content you’re handing them, and ultimately how you’re delivering it to them. If email open rates are low, then why not try posting something in your social stream so you can feed your prospects the information they need at the time that they need it?” “When it comes to sales and marketing, I think it’s helpful to make sure there’s an open channel of communication so that collaboration can occur. So if a salesperson is talking to people on the phone and they know that they’re not able to send their prospects the right materials to close the sale or move things along, marketing needs to know that information.That’s a sign that there needs to be more collaboration between sales and marketing to make sure the salespeople have the sales tools and materials that they need to close deals. And vice versa – communication goes in both directions. If marketing feels that they’re out of the loop when it comes to what customers are thinking or saying or what their actual questions are, it’s definitely worth it to have more involvement with sales.” Mark Roberge, HubSpot Josh Zerkel, Evernote “There could be a couple of things going on. Sales might not be aware where the tools are or it may be that they feel it’s too difficult to access them. That’s why it’s critical to keep your content in a shared spot where it’s really easy to access and where salespeople feel comfortable.The other thing that might be happening is that the tools that marketing thinks are so awesome may not, in fact, be so awesome when it comes to real world deployment and social selling. So it’s probably worth it at this point, if sales isn’t using the tools that are being deployed, to have an in-depth conversation about what is really needed, what are people asking for, and then go back to marketing and share those findings.” Topics:center_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social Selling “Sales professionals, and really every professional, need to understand that their LinkedIn profile is not their online resume. They simply need to take themselves out of that frame of mind. Your LinkedIn page is really your online brand, your professional profile.So salespeople need to use their LinkedIn accounts as a resource, and not a resume. Internally at LinkedIn, we call that ‘Resume to Reputation.’ It’s really about the transformation in how you use your online persona, building your reputation and becoming that brand that draws people in.This is where marketing can come in, too. If a salesperson is consistently posting great content about the industry, provided by the marketing team, it will be so much easier for that salesperson to build that personal brand and that social media credibility. That’s really what social selling is all about: Giving salespeople the tools they need to have genuine interactions on social media that help them in their sales processes.Next Step: The 3 C’s of Social SellingWith these core questions answered, feel free to check out the presentation deck from the webinar that prompted this discussion below. If you’d like to listen to the webinar recording for the full experience, just click here. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe here.Social selling — it’s not just a buzzword anymore. It’s a crucial part of how successful sales teams communicate with their prospects. That’s why last week, HubSpot, LinkedIn, and Evernote hosted a webinar to discuss how organizations can align their sales and marketing teams to develop the tools that make social selling work through context, content, and collaboration. Toward the end of the session, three critical and common questions were asked that we’d like to address today:My sales team doesn’t have the right materials to help my prospects solve their problems. What should I do?Our marketing team creates a lot of content each month, but the sales team never uses it. How can I solve this problem?How do you present yourself on social media in order to do social selling? How do you leverage your social presence as a salesperson?Responses below come from our speakers: Mark Roberge, chief revenue officer at HubSpot, Koka Sexton, senior social marketing manager at LinkedIn, and Josh Zerkel, user education specialist at Evernote.  Q: My sales team doesn’t have the right materials to help my prospects solve their problems. What should I do? Q: Our marketing team creates a lot of content each month, but the sales team never uses it. How can I solve this problem? “We’ve seen this problem at HubSpot ourselves to the nth degree — it’s actually something we’ve been focusing on with some hacker technology in the HubSpot Sales Labs. As you can imagine, we’re producing boatloads of content that have to do with different problems people have, different industries, different buyer personas.Then, on the other side of the fence, you’ve got sales actually out there talking to different buyers, on social media or via email, in specific industries with specific problems. It’s next to impossible, at this point, for those salespeople to know exactly the right content to follow up with — there’s just too much out there.We’re experimenting with a bunch of different solutions. We’re testing tagging content depending on the topic or persona, and then on the other side, having sales designate problems that different personas are having in our CRM. That way, the system can do some matching.Q: How do you present yourself on social media in order to do social selling? How do you leverage your social presence as a salesperson? Josh Zerkel, Evernotelast_img read more

The Anatomy of a Highly Shareable Infographic

first_img Infographics Originally published May 12, 2014 8:00:00 AM, updated February 01 2017 The hard truth about creating content online is the amount of time you put into it isn’t always proportional to what you get out of it. We all hope that everything we do is a grand slam resulting in traffic, leads, and reporters clamoring to talk to you. But that’s not always what happens.And while you can brush that off when you didn’t invest too much time in the content, when it’s something more resource-intensive — like an infographic — it stings a bit more.Luckily, there are few things we can do to infographics to hedge our bets a bit. So, we put together the following infographic on making highly shareable infographics — helping you rake in more views and conversion opportunities. Follow these tips, and your infographic will be much more likely to get shared. Editor’s note: We’ve included a few Easter eggs in the infographic to make it extra shareable. See if you can find them!Save 编辑触摸共享全屏此交互式图像使用ThingLink创建。在thinglink.com上查看此图像。接触图片分享图像…全屏Save Didn’t find the Easter eggs? Hover your mouse over the infographic to see them pop up. (My favorite’s in the top left corner!) We’re using a platform called Thinglink to add relevant context to the information in the infographic — and make it easy for you all to share the post. If you’re looking to maximize your shareability, you might want to try it out for yourself. Do you create infographics? What other tips do you have for making them shareable? Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Be an Amazing Mentor: 12 Ways to Make a Positive Impact on Others

first_img Originally published Jan 21, 2016 8:00:00 AM, updated September 05 2017 Topics: How to MentorAt its core, being a mentor is being a trusted advisor. Being a mentor involves making yourself available to support and advise someone when they need it, delivering that support in a way that makes sense to them, and always keeping that person’s best interests in mind.Take a minute to think about the best mentor you’ve ever had.This doesn’t have to be someone at work, although it certainly could be. But mentors come in all shapes and sizes: It can be your manager, a colleague, a parent, a friend, a coach, a college professor … anyone who’s been a particularly excellent advisor at some point in your life.Now, think of what made them stand out to you. Was it the example they set? That you felt like they really understood your communication style, your working style, or your goals? That they seemed to always point you to the right resources or give you the right advice when you needed it?At some point in your life (and, if you’re lucky, many times), you’re going to find yourself playing the role of a mentor to someone, somewhere. It can be both exciting, and a little confusing. What exactly does it mean to be someone’s mentor, and how can you really stand out in the role?Click here to download leadership lessons from HubSpot founder, Dharmesh Shah.Let’s touch on what a mentor is, including the three main types of mentors: peer mentors, career mentors, and life mentors. Then, we’ll go through 12 tips for being an amazing mentor.What Does It Mean to Be a Mentor?At its core, being a mentor is being a trusted advisor. It can mean a lot of different things, but it all boils down to making yourself available to support and advise someone when they need it, delivering that support in a way that makes sense to them, and always, always keeping that person’s best interests in mind.A mentor/mentee relationship can last for years, or it can last one coffee date. When you mentor someone long-term, you really get to know and understand their personality, learning style, and goals, which can set you up to offer richer, more relevant advice over time. But mentorship doesn’t have to be long-term. It can also be a one-off or short-term relationship, like when someone needs help working through a specific problem — such as a career transition or a problem with a coworker or manager. In an article for Harvard Business Review, Venture Capitalist Anthony T. Khan wrote about three types of mentors. Let’s explore each one below.Peer MentorsThis one is more of an apprenticeship than a mentorship. Whether someone is onboarding in a new job or simply at the early stages of their career, they may benefit from having a peer mentor working at their same company to help them settle in to their new job and climb the learning curve faster. A peer mentor focuses on helping with specific skills, working toward specific goals, and basic organization practices for how to get things done.Career MentorsWhen most people think of mentorship, they’re thinking about career mentorship. Career mentors are senior to their mentees at the same company or a former company. Their purpose is to serve as a career advisor and advocate, and to help reinforce how a mentee’s job contributions fit into their long-term career goals, and perhaps even how they fit into the bigger picture of the company’s goals.Some companies have career mentorship programs built right into their people development strategy. This seems to work best when it’s not a bureaucratic system, but instead more of a volunteer system where existing employees volunteer to mentor newer employees. “It should be something people know is embraced as part of the ethos of a firm,” writes Khan.Life MentorsA life mentor is usually someone outside of their mentee’s workplace. This person can serve as an objective sounding board when that person finds themselves faced with a difficult career challenge or is considering changing jobs. Khan writes that life mentors shouldn’t replace a peer or career mentor, but “they are there to impart career wisdom.”Chances are, you’ll be more than one of these types of mentors for multiple people, and you may have a few mentees at a time. There are a few pieces of advice that hold true regardless of the type of mentorship you find yourself in. Here are 12 tips on how to be an amazing mentor.12 Ways to Be an Amazing Mentor1. Approach each mentorship differently.While you can do your best to categorize a mentor/mentee relationship, every one is unique. When you first start out, it’s important to take the time to assess your own style and readiness, and think about what kind of commitment you can and want to make.Rebecca Corliss, who leads team development and culture for HubSpot’s marketing team, recommends asking yourself and reflecting on the questions on this list that are relevant to you:What kind of manager style do you naturally have/want?What expectations will you set in regards to your style and how best to work with you? How will you know when your mentee is successful?How will you communicate what success looks like to him/her?What do you hope your mentee’s development looks like over the course of your mentorship?How can you segment out his/her experience into phases to get to that point?How will you use one-on-one time?How will you explain your expectations for one-on-one meetings (if applicable) so you’re on the same page?2. Set expectations together in the very beginning.Once you’ve reflected on the questions from #1, both you and your mentee will find it helpful to sit down and go over expectations — especially if you’re just getting to know each other.For example, let’s say an alum from your alma mater sends you a cold email asking what it’s like to work at your company. You might be wondering if they asked you that because they want to work for your company, or whether they’re just curious about what a company in your industry is like. Understanding exactly where they’re coming from is going to help drive your discussion in the direction that’s helpful for both of you. If your company isn’t hiring or you aren’t comfortable helping them get a job, for instance, then you’ll want to set those expectations early.3. Take a genuine interest in your mentee as a person.A mentor/mentee relationship is a very personal one. You can give mediocre advice without really knowing a person, but to stand out as an amazing mentor, you’re really going to have to get to know your mentee on a personal level.You probably have some of the more career-oriented questions down: what their working style is, their dream job, goals for their current job, and so on and so forth. But what about the stuff that makes them … them? Getting to know your mentee on a deeper level will help you build a strong relationship, and it’ll also help you understand who they are as a person, their likes and dislikes, how they interact with others, and so on.So if your mentee tells you they had a great weekend, don’t just move on with the program. Ask them what they did, whom they did it with, or what their relationship is like with those people.One great way to get to know someone? Become an active listener. This is easier said than done: It means making a conscious effort to really, truly pay attention to what your mentee is saying, instead of thinking about what you’re going to say next. You might worry that you need to come up with something helpful right away, when in fact, the best thing you can do for your mentee is to listen closely to what they’re saying, ask open questions to dig deeper, and act as a sounding board.Which brings me to my next tip …4. Know when to wait before giving advice.When you’re mentoring someone, you might feel pressured to give them advice straight away. But not all feedback is helpful feedback, and giving unhelpful — or unwelcome — feedback can be detrimental to your relationship. An amazing mentor knows how to determine whether or not a situation lends itself to off-the-cuff feedback or really thoughtful feedback.Corliss calls this “hitting the pause button.””A good mentor knows when to hit ‘pause’ during a conversation,” she told me. “Once in a while, a conversation might catch us off guard. For example, maybe someone raises an HR issue or a serious problem with an employee. Maybe someone says something that makes you mad or upset. If you don’t have the right information, experience or emotional state to react to a scenario properly, hit ‘pause.’ That will give you a chance to get more information, talk to your resources, and come back with a clear and valuable response.”What might that look like in a real conversation? “Thanks for sharing this with me. I’m going to take some time and give this some serious thought before we continue. It’s important to me that I’m giving you the best possible solution. Why don’t we continue talking about it [tomorrow/next week/next time we meet]? I’ll book some time.”5. Improve your emotional intelligence.Being emotionally intelligent is a big part of being an amazing mentor. Any time you become a mentor for someone, you’ll find yourself getting to know their unique personality, their wants and needs, the experiences that have shaped them, and how they deal with different situations.The best mentors know how to unlock this information by asking the right questions, reading their mentee’s body language, being open-minded, and even acknowledging and controlling their own emotions. (Read this blog post for tips on becoming more emotionally intelligent.)6. Don’t assume anything about your mentee — ask.It’s easy to fall into stereotypes or not see a situation from another person’s perspective. But great mentors recognize that it’s their responsibility to break through common assumptions by asking questions and digging deeper. This is especially true if you’re mentoring someone who’s in the early stages of their career, or if the two of you are just getting to know each other and they aren’t sure how transparent to be.For example, let’s say you’re mentoring someone who’s having trouble getting through to their manager. Instead of launching into a story about a time you had communication issues with a manager of yours, spend time asking questions that draw out the important details of their problem. Ask your mentee detailed questions about their relationship with their manager. Don’t assume you understand their working style simply based off of the conversations you’ve had with them, as they probably work and communicate differently with their manager than they do with you.Only once you’ve gotten an honest background on a problem can you share helpful, relevant feedback — without making decisions for your mentee. That’s up to them.7. Be really forthcoming about mistakes you’ve made.Being open to sharing your own mistakes and failures is one of the best gifts a mentor can give. Not only is it helpful information for problem-solving purposes, but it also helps build trust, gives them permission to share their own mistakes, and strengthens the relationship overall.”Junior people don’t always feel comfortable owning up to a mistake or admitting that they’re struggling in a certain area,” says Emma Brudner, who manages HubSpot’s Sales Blog. “If you cop to your failures and struggles, you make it okay for them to chime in and help them share with you.”Leslie Ye, who writes for HubSpot’s Sales Blog, agrees. She suggests reflecting on the problems you faced and what has tripped you up at the same point in your career that your mentee is in. “Hearing how someone else approached a challenge is always helpful for someone going through it for the first time,” she says. “Even if you don’t solve problems the same way as your mentee, it’s always useful to hear multiple perspectives.”8. Celebrate their achievements.Because people often look for or call upon a mentor to help them with tough situations, many mentorship conversations revolve around the negative stuff. When you take the time to highlight and even celebrate your mentee’s successes and achievements, you’re not just balancing out the mood of those conversations — you’re also building your mentee’s confidence, reinforcing good behavior, and keeping them focused and motivated. Depending on the relationship, mentees might also be seeking approval from their mentors — and acknowledging their success is a way to satisfy that psychological need for recognition.How you go about celebrating their achievements is entirely up to you. For example, if you’re a peer mentor helping onboard a new employee, you may choose to publicly acknowledge them either by sharing their success with their team or even just with their manager. 9. Give more than you ask for.I believe in the principle of “what goes around, comes around.” I like to think about my mentors who’ve gone out of their way to meet me for coffee, give me feedback on job choices, point me to resources, and so on. The best mentors I’ve had have selflessly offered their time and wisdom to me — and I’m sure the best mentors you’ve had have done the same. Think about the impact they’ve had on your career, and offer the same to your mentees.”Give more than you ask for,” is how Ye puts it. “Most mentees inherently have less to offer because they’re typically younger and less experienced. It can be hard to ask for help if you feel like you’re a burden on someone else. Giving advice or help freely — and making it clear you’re happy to do so — is a huge help to easing those anxieties.”10. Seek out classes or projects related to skills your mentee wants to develop.Great mentors look for situations — and some even create situations — where their mentees can get involved to learn some of the skills they’ve been hoping to learn. It doesn’t matter how much or how little experience you have in your mentee’s current or desired job or industry — you can still give them helpful resources to succeed.It can be anything from connecting them with someone with experience in their dream job or industry, or sending them a website to a conference or class they might want to sign up for. Take note of the areas in which your mentee wants to grow, and always be looking for opportunities to point them in the right direction.If you work at the same company as your mentee and have some involvement in their experience, Corliss suggests introducing new projects to them over time as a way to build a strong foundation.”First, start with something that gives context,” she says. “This could be something that requires research and is genuinely valuable. Then, hand off something small that you normally do for your intern or mentee to own, like a weekly email, or a blog post. This will help your mentee learn how to develop ownership over something, including how to execute and reach a goal on his or her own. Then, build upon that foundation.”11. Solve for the long-term.Work with your mentee as if you’ll be their mentor forever. That mindset will make it easier for you to give them long-term guidance, which will help them make decisions that outlive their time with you.This is particularly important if you work at the same company as your mentee because it’ll help them make a larger impact at your company. “Giving [them] a lot of ownership may leave a gap when they leave, but why limit the impact your intern can have in order to solver for an easier transition out?” says Corliss. “It’s better to have loved and lost, than to have never have loved at all. “12. Lead by example.Last, but certainly not least, be a positive role model. Your mentee can learn a whole lot from you by simply observing how you behave. They’ll pick up information about your “ethics, values, and standards; style, beliefs, and attitudes; methods and procedures,” writes E. Wayne Hart for Forbes. “They are likely to follow your lead, adapt your approach to their own style, and build confidence through their affiliation with you. As a mentor, you need to be keenly aware of your own behavior.”At the end of the day, being a great mentor takes practice and patience. The more you work with a given mentee, the more you’ll learn a lot about them: their communication style, how they process feedback, how they go about pursuing their goals. At the same time, you’ll learn a lot about yourself: how effectively you can explain ideas in a way others can understand, how well you’re able to control your emotions, whether you’re able to provide a vision that motivates others, and so on.In the end, being a mentor will likely be as rewarding an experience for you as it will be for your mentees. What tips do you have for being a great mentor? Share them with us in the comments. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Mentorslast_img read more

Broadening Your Social Strategy to Attract More Students

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Mar 2, 2016 7:00:00 AM, updated February 01 2017 Our Social Media Benchmark 2015 Report found that the nonprofit / education sector leads the pack in the size of their social media communities. Since everyone is on some networks already, social media is a natural platform to communicate with students and parents. It’s a real time channel with maximum reach.So why limit that reach to your current community? Your prospects are all on social media too. They’re using it to talk about schools and learn from their peers. You need to make your institution part of that discussion. Start using social media to attract and talk with prospective students and parents.It Always Starts with Your PersonasNew social media sites seem to pop up daily. You can’t be on them all. You don’t want to be on them all. Go back to your personas – what social media sites are your prospective students using? What social media sites do they trust to find information?With so much content to be found, people rely on their social media networks to find quality, credible information. Maybe they found good content through a social search. More likely – someone they trust has shared it with them online. You want to make sure that it’s your content people are sharing. Through social media, you’re enlisting an open-ended band of school ambassadors every time you post something on a social network.You’ll likely find that different personas hang out on different social media platforms. If you want to leverage your current Facebook presence to reach out to prospects, that’s great. A lot of K-12 parents are discussing school options with other parents on Facebook. You can generate a lot of awareness and engagement with parents from a Facebook campaign. But when you want to reach the kids, they’re all about the chat apps.For instance, Snapchat, a videochat app, is the current #1 app for this age group. The “My Stories” function lets them string together short videos over their day. Then the story disappears. It’s easy. It’s visual. And it goes away. How about asking prospects who take a campus tour to share their day at your school with their friends via Snapchat? That’s high-credibility content for any teen.Start your social prospecting strategy by deciding in which social media sites you should invest resources. Pew Research conducts regular, comprehensive research on which demographic groups are using which social media platforms. It’s a great source to consult for some big picture social media usage statistics.As always – the results of your own persona research should carry the most weight when deciding where to focus your social prospecting strategy. When you interviewed current parents and students to create your personas, hopefully you asked them about which social media platforms they use and why they prefer them. If you didn’t, now is the time to do some more research to refine your personas and their social media habits.Align Platforms with Your GoalsYour research probably tells you that your personas operate on a number of social media platforms. That doesn’t mean you have to reach out to prospects on all of them. Narrow down your social media platform list once more by setting out your prospecting goals for social media. Do you want your social strategy to drive traffic to your website? Get attendees to live events? Get prospects asking questions directly to admissions or campus life officers?Select the social media platforms that offer most potential to meet your goals. It’s OK (smart, even) to have different goals for different platforms. They all don’t play the same role. Twitter is for conversation. Maybe you start a regularly scheduled Twitter chat so prospects have a chance to talk with a live person from your school. LinkedIn is for the career-minded. Do you have a school page there so you can take advantage of LinkedIn’s Alumni tool to show alumni bios on your website? If the goal is to drive visitors to your admissions blog, then post regular links in the most relevant social media sites. Include the keywords and hashtags they’re using to find information about schools on your posts.Once you’ve selected the social media sites for your strategy, take a deep dive to see what tools they offer. You’ll be surprised to find the scope of distribution, communication, and analysis tools many of them provide to help you reach your audience.Does This Mean I Need More Content?You already have a lot of the content. Program pages and faculty bios. Campus publications. Curriculum and social life documentation. You’ll tweak it for social media consumption. That means:Images, including video and gifs, optimized for that social media platform. Mixed media posts get the most engagement. Visuals and movement catch people’s eyes. They also communicate with greater impact than words alone.Hashtags, tagging, and keywords so it can be found prospects who’ve not yet connected with youUnderstanding the best times to post on a specific network (take a second look at our benchmark report and the Pew research as a starting point, links above)On certain platforms, the engagement is the content. Have you heard about Ask.fm? Don’t worry. Most people over 18 years old haven’t. Young students are all over it. It’s a site that allows people to ask other users questions anonymously. Maybe your admissions office should set up an account and post the link on your website so kids can ask questions they may be to shy ask otherwise? Social Media Metrics that MatterStarting with your personas is a best practice. Another is to always close the loop on your marketing efforts. Define and track your metrics to validate what’s working and find out what needs work.When it comes to social media, you have a torrent of metrics. Beware of vanity metrics. Likes and impressions are nice, but they’re not helpful in quantifying the value of your social media strategy. Manage metrics that matter. These are the metrics that connect back to your goals. Let’s go back to our driving traffic goal. Tracking URLs tell you what content piece of content brought a visitor to your site and the social media site where she found your link. Let’s say you post regular links to new blog articles to three different social media sites. Using a tracking URL lets you drop an identifying token in the link used on each social media site. Looking at your traffic, you see that 60% of your traffic back is coming from just one of the social media sites. That’s valuable intelligence.In general, the most actionable social media metrics will be those that indicate engagement – clicking through, sharing, commenting and/or responding, growth in your community size, growth in the percentage of community engaging with your content. Each social media platform has its own batch of metrics and they can change.Distribution is a Pillar of Inbound MarketingFor your inbound marketing strategy to yield results, your content needs to get in front of the right people at the right time. That means the distribution of your content is as critical to inbound success as the content itself.Social media is primary distribution channel. Don’t overlook its power to connect your school to new prospective students and parents. Social Media Strategylast_img read more

How Stressed Are You Right Now? [Flowchart]

first_imgIn small doses, stress can actually be an important part of our lives. It can motivate us and make us more productive. And, once it’s over, we might come out of that stressful situation all the better for it.Too much stress, though, can be detrimental to your health, happiness, productivity, and relationships.So what’s that healthy balance between being too stressed, and being not stressed enough? Is your current stress level manageable and healthy?To help you figure out where you are on the stress scale (and what you can do about it), the folks over at Pound Place created the flowchart below. Start with the question at the top, and then follow the arrows to work your way to the bottom, where you’ll find out whether your stress is at a manageable level. 94Save94SaveSo … how stressed are you? Share your thoughts with us in the comments.  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Apr 8, 2016 7:00:00 AM, updated April 20 2017 Work Life Balance Topics:last_img read more

Oklahoma State to Wear Helmet Decals for 2019 Season to Honor T. Boone Pickens

first_imgIt’s unclear what the special decal will look like or where it will be located on the helmet, but in 2016 to honor those who died in the tragic homecoming parade and in the plane crashes, the Cowboys donned 18 football stickers on the back of the lids — one for each victim.Closer look at those helmet stickers 👀 pic.twitter.com/YwlsUGpMri— Kyle Boone (@PFBoone) October 29, 2016 The Oklahoma State football team will for the rest of the season don special helmet decals as a tribute to the late T. Boone Pickens, Stadium’s Brett McMurphy reported Wednesday.Pickens, who donated $652 million to Oklahoma State, with much of it going to the football program, passed away Wednesday at his home in Dallas, Texas.Oklahoma State will honor T. Boone Pickens with a helmet decal the remainder of the season. Pickens, 91, died today. He will be buried at Karsten Creek Golf Club, Oklahoma State’s home golf club— Brett McMurphy (@Brett_McMurphy) September 11, 2019 While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

OSU Unveils New Throwback Brand Helmet for Homecoming

first_imgAs pointed out by Justin Southwell, OSU is 9-1 when wearing an orange jersey since 2016 and this is the first time we’ve seen it since last year’s homecoming win over No. 6 Texas. Hopefully that trend continues against No. 18 Baylor. This is the first time OSU has gone O-O-W since all the back in 2012 in a win over Texas Tech.The helmet is the cherry on top. I love the “Orange Power” on the front bumper.For those of you keeping score, in this week’s uniform predix both Southwell and Kyle Porter nailed the O-O-W combo with Southwell predicting a throwback brand on an orange lid. (He predicted the 1977-79 helmet so was off by a year but I’ll allow it.) While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. I said it earlier this week but OSU’s equipment staff absolutely killing it with their Homecoming helmet goes hand-in-hand with death and taxes. This year is no different.The Cowboys are donning an orange-orange-white combination with a new version of the throwback brand helmet that is 👌👌👌.This year’s Homecoming throwback helmet honors the #OKState teams of the 70’s• 1974 Fiesta Bowl Champions• 1976 Big Eight Champions• 1976 Tangerine Bowl Champions• 2-Time All-America selection and Heisman runner-up Terry Miller🔶 #GoPokes | #OKStateHC ⚫️ pic.twitter.com/FTNZeCGl5F— Cowboy Football (@CowboyFB) October 19, 2019last_img read more

Five Keys to an Oklahoma State Victory at Iowa State

first_imgThe Cowboys, as double-digit underdogs, are looking to avoid losing three straight conference games for the first time since 2014. And they’re doing that in a venue, in Jack Trice Stadium, that still send shivers up the spines of OSU fans.Looking at the last three weeks from both teams gives one little confidence that Oklahoma State can pull out the upset. But if the Cowboys want to increase their odds, here are five things we’ll need to see from them.1. Clean Up the TOsWe’ve covered this over and over again, but until something changes, this should be item numero uno on Mike Gundy’s to-do list.After not committing a turnover in Week 1 at Oregon State (a game that appears to define the word aberration), OSU gave it away twice in four straight games, and then eight times between losses at Texas Tech and Baylor.Fourteen of those 16 are credited to Spencer Sanders, further adding to the stress of taking the reins of an offense that has become synonymous with big numbers and success.Gundy has implied that the issue is a priority for his coaching staff and even guaranteed an improvement. Let’s hope we see it on Saturday.2. Play into the AtmosphereWith the sour taste of a homecoming loss still lingering, the Cowboys will play the part of homecoming guest on Saturday. The Cyclones always seem to play the Cowboys tough at home, but this home crowd may be as rowdy as any OSU has ever faced in Ames.The Cyclones are riding a school-record five straight Big 12 wins at home and have won nine of the last 10 in Ames. They enter on a current overall streak of three straight wins. At least as far back as the start of the Big 12, Iowa State has never hosted OSU on such a win streak.I’ve heard that some teams can feed off of a road crowd’s negative energy. I’m not sure how much that actually helps you, but if it offers a little extra motivation, I’m sure Mike Gundy will take it.3. Let ‘Er RipIf OSU drops its third straight, we are no longer in the This is a disappointing season category, we’ve moved up a notch or two on the panic meter.The rest of the schedule goes likes this: TCU, Kansas, at West Virginia, Oklahoma, Bowl Game (?). I expect a win over Kansas (I think) but I don’t know how confident I feel against TCU, especially if OSU is riding a three-game skid. West Virginia on the road doesn’t help me sleep at night and Bedlam calls for a double dose of Ambien.So this is a must-win for the Cowboys. Throw it all out there. Take risks when you need to. Open up the playbook. More fake punts, fewer handoffs up the gut on second-and-6.4. Confidence is KeyConfidence is crucial for anyone. It helps Mike Gundy weather an up-and-down season easier. It helps you do your job better. It even helps me write a better blog post. But it’s especially vital to a freshman QB who came in riding the hopes of a fan base only to draw its ire seven games in.We saw flashes on Saturday especially during the last drive of the second quarter. Sanders was checking down to Jelani Woods. He was hitting open receivers on both sides of the field. But an underthrow on a fade route to Jordan McCray turned what could have been a turning-point TD drive into potentially another ding to his confidence.But Gundy said Sanders handled himself well through that adversity, better than he had even two weeks before at Texas Tech.“Sanders is a very prideful young man,” said Gundy. “The only issue he needs to work on is thinking that he can play a perfect game. He will accept responsibility. He will tell you he is wrong. He will tell you it is his fault. He wants to play a perfect game and that is not going to happen.”As Gundy pointed out, Sanders doesn’t need to play a perfect game, but he does need more confidence and OSU’s coaching staff can help him with that by putting him situations where he can succeed.Whether it’s Mike Gundy or Sean Gleeson in charge of the headset, it’s up to the two of them to help their QB out. Roll him out on more RPOs, draw up some designed QB runs and for Pistol Pete’s sake, no more handoffs up the gut on second- and third-and-long.5. Finish the 4thIf the Cowboys want a chance at the upset this weekend, they’ll need to dig deep and come up with something that’s lacked for most of this year, an ability to finish strong.The Cowboys owned a fourth quarter lead against Baylor last Saturday before giving up 21-straight to the Bears. It won’t get any easier against ISU. The Cyclones have outscored teams in the final frame and overtime 89-33 this season, scoring on 18 of 24 possessions. That’s a +56 margin. OSU, on the other hand, has been outscored 70-45 (-25). Not great.OSU’s defense looked pretty good in the first half against Baylor, but looked pretty awful late. You have to think at least some of that is credited to fatigue as a lack of sustained drives plus some turnovers by its offense.If Oklahoma State does find itself in the thick of it late, it will take something that we’ve yet to see thus far, an ability to close the deal. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

What I learned about bourbon in Kentucky

first_imgI’m in lovely Lexington, Kentucky today giving a workshop for nonprofits. It’s hard to miss the horses here, along with the bourbon. In fact, one of the participants here today, George Cherry from Red Bird Mission handed me two business cards. The first was for the mission. The second was from Maker’s Mark. George is a Maker’s Mark Ambassador.What great marketing. George has a real business card from Maker’s Mark which has his name as Ambassador, an ambassador number and a barrel number. George’s barrel number is 691267, which means because he’s been a faithful ambassador for a couple of years, he has a real whiskey barrel with his name on it. When they uncork it in six years, they are going to invite him to see it. George also told me that Maker’s Mark sponsored the Keeneland races here and holds other events around Lexington. But most important, they’ve got George out talking about their product in a very engaging way. He even has a pen that looks like the bottle:So here’s what Maker’s Mark shows us:Business cards can be marketing vehicles, not just name cards. Do you have cool stuff about your nonprofit on your card? Flickr lets you make great cards of unique sizes with photos. It’s worth asking people who like you to evangelize for your cause, but it’s important to give them an easy way to do it, like card bearing their name.Reward the people who evangelize for you over time.I’d love to see a Maker’s Mark of nonprofits with brand ambassadors like George.last_img read more

Global Voices for Maternal Health: An Innovative Crowd-Sourcing Project to Launch at Women Deliver!

first_img ShareEmailPrint To learn more, read: Posted on May 20, 2010July 21, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window) On June 7th, 2010, the University of Oxford will be launching ‘Global Voices for Maternal Health’, a crowd-sourcing project to give maternal health care providers around the world a direct global voice in identifying and solving the barriers to providing evidence-based maternal health care. This ground-breaking project is supported by the Maternal Health Task Force at EngenderHealth. To view other projects supported by the MHTF, click here.Global Voices for Maternal Health will have two elements:●     an online survey (in 9 languages) of over 10,000 maternal health care providers in developing countries about the barriers preventing the implementation of safe, effective and affordable treatments for complications related to pregnancy in their settings.●     an online discussion forum for health care providers, program managers and policy makers who are seeking new and innovative solutions for overcoming barriers to providing evidence-based maternal health care.The website will give new weight and force to the views of people who are actually delivering medical care, providing them with a stronger voice to determine where the global community’s future efforts should be focused.Visit www.globalvoices.org.uk to find out more and take part in the project.Please help us to spread the word about the project and reach people working on the ground. For information on how to help, please contact global.voices@obs-gyn.ox.ac.uk.Share this:last_img read more

Take the Survey–and Help the Maternal and Newborn Health Community Better Understand Clean Birth Kits

first_img ShareEmailPrint To learn more, read: Posted on June 1, 2010June 1, 2016Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Saving Newborn Lives and Johns Hopkins University are leading a group conducting a short survey on implementation experiences with Clean Birth Kits, including contents, methods of distribution, and incentives/disincentives issues. The survey also includes potential CBK “add ons.” The results will be used to summarize the evidence on the use of birth kits in various contexts, to identify knowledge gaps, and, where appropriate, to make programmatic recommendations.Please click here to participate in the survey.To learn more about the Clean Birth Kits Working Group and its members, click here.Share this:last_img read more

The Maternal Health Task Announces New Grants, Innovative Maternal Health Projects to Inform National Policies

first_imgPosted on July 22, 2010July 14, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)NEW YORK, July 22—The Maternal Health Task Force at EngenderHealth announced today that it has awarded eight new grants supporting innovative maternal health projects across Asia, Africa, and Latin America. The projects, which will be carried out by local organizations in developing countries, will lead to national policy recommendations for improving maternal health.Each project will evaluate an ongoing effort to advance maternal health in places where too many women still die from preventable complications of pregnancy and childbirth. Examples of such projects include integrating maternal health care with HIV prevention and treatment, organizing support groups for pregnant mothers, and outfitting health workers in rural communities with cellular phones to facilitate emergency care for pregnant women. Following are summaries of the new grants:In Bangladesh, scientists and nonscientists will collaborate at the International Centre for Diarrhoeal Disease Research in Bangladesh (ICDDR,B) in translating new and existing knowledge about maternal health into proposals to improve government policies and practices. They will seek consensus on identifying key questions raised by three recent research programs, ensure access to the findings, reach out to national policymakers, and build ICDDR,B capacity and visibility for future work in knowledge translation.In India, the Centre for Development and Population Activities (CEDPA) will combat India’s high maternal mortality and morbidity rates by demonstrating the value of integrating maternal health programs into HIV and AIDS programs. Using forums, workshops, and consultations, CEDPA will evaluate existing programs of the government’s National Rural Health Mission, the National AIDS Control Programme, and the National Health Policy Administration in the Rajasthan area, to compile best practices and build consensus on a set of recommendations for policymakers.In Malawi, the MaiMwana project will be a pilot effort to strengthen the current inadequate Maternal Death Review (MDR) system with a village-level program of maternal death audits. Kamuzu Central Hospital and the Mchinji District Hospital will support the formation of three-member MDR teams in each village to conduct a verbal autopsy (a structured interview) among relatives and neighbors within two days of every maternal death. Improved data will allow better analysis and service improvements and will contribute to recommendations to the Ministry of Health for a national audit procedure.In Mexico, the Centro de Investigaciones y Estudios Superiores en Antropologia Social (CIESAS) is conducting an assessment of the Ministry of Health’s Advanced Life Support for Obstetrics Program (ALSO), which manages delivery emergencies in Oaxaca. CIESAS will determine whether ALSO courses improve the technical skills and professional morale of health care providers enough to justify expanding the program nationwide.In Peru, Future Generations, in partnership with the Peruvian Ministry of Health, will field test promising methods of reducing maternal and newborn mortality by organizing groups of pregnant women to share their pregnancy histories and experiences. In a controlled trial involving 500 pregnant women, health workers will guide the discussions, document benefits, develop a training manual and materials for possible nationwide use, hold workshops on the materials, and advocate for policy change.In South Africa and Kenya, the mothers2mothers program, which offers education and emotional support to pregnant women and new mothers living with HIV, will field test “active client follow-up” to increase the number of HIV-positive pregnant women who return to a health care facility for care after an initial visit. In much of Africa, the return rate is low, posing a major obstacle to preventing mother-to-child transmission of HIV. Mothers2mothers will use peer “mentor mothers” to send text messages or cell phone calls to previously contacted pregnant women to urge them to make return visits. Best practices will be collected for integration into the mothers2mothers standard model used continent-wide.In Sri Lanka, the Department of Community Medicine at Rajarata University will work to improve the collection of data on the impact of maternal death and postpartum illness, a process that is now limited to hospital reports. University researchers will develop a survey questionnaire for field testing among a sample of expectant mothers in the resource-poor Anuradhapura District, where maternal mortality rates are high. Researchers will analyze the frequency and prevalence of health events and their direct and indirect economic impacts on families, to contribute to national service delivery planning.In Tanzania, the Ifakara Health Institute (IHI) will seek to improve emergency care for pregnant women and newborns by providing free cellular phones and business-related services for mid-level health care providers, to allow better communication with distant emergency obstetric specialists. Cooperating with district councils and a local telecommunications company IHI will evaluate the cost, feasibility, and implementation issues that arise if health workers at the district level have better access to long-distance counseling, faster referrals and resupply services, and emergency clinical support.EngenderHealth is a leading international reproductive health organization working to improve the quality of health care in the world’s poorest communities. EngenderHealth empowers people to make informed choices about contraception, trains health care providers to make motherhood safer, promotes gender equity, enhances the quality of HIV and AIDS services, and advocates for positive policy change. The nonprofit organization works in partnership with governments, institutions, communities, and health care professionals in more than 20 countries around the world. For more information, visit www.engenderhealth.org. The Maternal Health Task Force at EngenderHealth brings together existing maternal health initiatives and engages new organizations to facilitate global coordination of maternal health evidence, programs, and policies. Supported by the Bill & Melinda Gates Foundation, the Maternal Health Task Force convenes stakeholders and creates an inclusive setting to engage in dialogue, build consensus, foster innovation, and share information. For more information, visit www.maternalhealthtaskforce.org.Contact:Tim Thomas, Maternal Health Task Force/EngenderHealth646-436-6555, tthomas@engenderhealth.org Share this: ShareEmailPrint To learn more, read:last_img read more

Tite: Neymar ready to shine for Brazil

first_imgWorld Cup ‘Neymar is ready to shine for Brazil’ – Tite sounds warning to World Cup rivals Iain Strachan 01:56 6/17/18 FacebookTwitterRedditcopy Comments(0) Neymar Brazil 2018 Getty Images World Cup Brazil Brazil v Switzerland Switzerland Neymar Brazil coach Tite has said Neymar is yet to return to peak condition, but expects the forward to make an early impact at the World Cup. Neymar is yet to reach 100 per cent in his recovery from a broken foot but is poised to star for Brazil at the World Cup, according to head coach Tite.The 26-year-old forward, the world’s most expensive player following his €222 million (£194m/$258m) switch from Barcelona to Paris Saint-Germain last year, sustained a fractured metatarsal in February, placing his World Cup participation in some doubt.The former Santos attacker made a scoring return to action in friendly wins over Croatia and Austria prior to Brazil’s arrival in Russia, where they will take on Switzerland in their Group E opener in Rostov-on-Don on Sunday. Article continues below Editors’ Picks Perfection from Pulisic: Chelsea’s Captain America has arrived in the Premier League Why always Raheem? ‘Unplayable’ Sterling setting a standard Man City’s other stars need to match ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar And while Neymar still has work to do to get back to his very best level, Tite believes he is still capable of exerting a decisive impact as Brazil go in search of a sixth World Cup triumph. “Neymar is not 100 per cent yet,” he told a news conference at Rostov Arena. “But he is very privileged physically, his sprinting capacity and his speed is really impressive, he hasn’t lost that. He’s not 100 per cent yet. But he’s good enough to play very well.”It remains to be seen who Tite chooses to play alongside Neymar in attack, with the coach refusing to confirm Chelsea’s Willian will be part of the expected three-man frontline.  “Well, you’re going to see this on the pitch, it changes, it gets stronger, it shows itself,” he said of his preferred XI, as Gabriel Jesus, Douglas Costa and Roberto Firmino also vie to feature from kick-off. “With 23 top athletes, today yes [Willian could start], but I can’t say about tomorrow, I don’t know what could happen, if you have a physical problem… I would like him to play a lot but he has to prove himself.” After suffering a crushing 7-1 loss to Germany in the semi-finals of the previous World Cup on home soil, Brazil also underwhelmed in the Copa America, a group-stage exit in 2016 ending Dunga’s second spell in charge. Neymar GFXThe Selecao have flourished under Tite, though, and the focus of the 57-year-old, a Copa Sudamericana and Copa Libertadores winner with Internacional and Corinthians respectively, wants Brazil to sustain their excellence in the lead-up to the finals in Russia. “It was a challenge, it still is, to keep the standards [up],” he said. “We were challenging them [the players]. We want to have this expectation for ourselves. We want every game to reproduce this standard or even top it.”At the emotional level, there’s all this pressure. I feel like the world is looking at us… The [score at the] final whistle you can’t always control. Football is like that.”last_img read more

Rampant Russia make record-breaking start

first_imgWorld Cup Rampant Russia make record-breaking start at home World Cup Chris Burton Last updated 1 year ago 04:36 6/20/18 FacebookTwitterRedditcopy Comments(2) Artem Dzyuba Russia Egypt World Cup 190618 Getty World Cup Russia v Egypt Russia Egypt Powerade The hosts were given little chance heading into a global showpiece, but they have burst out of the blocks quicker than any side in history Russia’s remarkable efforts in their opening two games at a home World Cup have seen them set a new tournament record for flying starts.Having been given little chance heading into the tournament, as the lowest-ranked side in the competition, the hosts have made a mockery of that doom-mongering.They were given a helping hand in their opening encounter, with Saudi Arabia folding badly under pressure as Russian president Vladimir Putin watched on from the stands. Article continues below Editors’ Picks Perfection from Pulisic: Chelsea’s Captain America has arrived in the Premier League Why always Raheem? ‘Unplayable’ Sterling setting a standard Man City’s other stars need to match ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar Five goals without reply got the home side off to the perfect start, with the mood of a nation and the belief within an experienced squad lifted by a dominant display.Already perched at the top of Group A on the back of that performance, the Russians produced more of the same when presented with the challenge of seeing off Egypt and Mohamed Salah.It did take an own goal from Ahmed Fathy to break the deadlock in St Petersburg, but two more efforts had been added by the 62nd minute and the final result was beyond doubt.Salah pulled one back from the spot for Egypt, but Russia held on for a 3-1 win which means that they have collected six points from their opening two games while finding the target eight times.No side in World Cup history can claim to have bettered that record.Italy, back in 1934, also opened their campaign with eight goals in two games, but they conceded twice and were held in their second outing by Spain.8 – Russia’s eight goals in the first two #WorldCup games is a joint-record for a host nation (Italy 1934 also 8). Party. pic.twitter.com/YFzzMcFid6— OptaJohan (@OptaJohan) June 19, 2018France, meanwhile, also boasted a goal difference of plus seven after two games in 1998, but that was the collective tally of their efforts – with two clean sheets secured.Russia will be delighted to be following in the footsteps of former champions, with their recent World Cup history having offered little to suggest that such form was on the cards.8 – Russia have scored two more goals in this #WorldCup (8) than they had in their previous two World Cup tournaments combined (6 across 2002 and 2014). Entertainers. #RUS #EGY #RUSEGY pic.twitter.com/Z9OTHv6fuC— OptaJoe (@OptaJoe) June 19, 2018Stanislav Cherchesov’s side now have one foot in the last-16 and will feel that anything can happen from there, with their goal tally already equal to that of a Spain side which went all the way in 2010.8 – Russia’s eight goal total in their two games at the 2018 World Cup is equal to the tally that Spain scored overall in their 2010 tournament victory (in seven games). Madness.#RUSEGY #RUS #WorldCup pic.twitter.com/IUDFRhgds2— OptaJoe (@OptaJoe) June 19, 2018Russia do still have one more Group A outing to take in before attention turns to knockout football, with Uruguay next up for them on Monday.last_img read more

MLS Review: NYCFC edge Toronto

first_imgMLS MLS Review: New York City edge Toronto in Torrent’s first game Dejan Kalinic 09:24 6/25/18 FacebookTwitterRedditcopy Comments(0) Domenec Torrent_cropped Alexander Hassenstein/Getty Images MLS New York City v Toronto Atlanta United v Portland Timbers New York City Atlanta United Toronto Portland Timbers In the new manager’s first game at the helm, his side overcame the reigning champions at Yankee Stadium A Jo Inge Berget brace helped New York City to a 2-1 win over Toronto in Domenec Torrent’s first game in charge on Sunday.Torrent, who took over from Patrick Vieira earlier this month after the Frenchman’s move to Nice, led his side to a hard-fought win at Yankee Stadium.After David Villa came off injured for City approaching the half-hour mark, Victor Vazquez opened the scoring for Toronto. Article continues below Editors’ Picks Perfection from Pulisic: Chelsea’s Captain America has arrived in the Premier League Why always Raheem? ‘Unplayable’ Sterling setting a standard Man City’s other stars need to match ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar Vazquez got on the end of a long pass from Auro before lobbing onrushing goalkeeper Sean Johnson.Berget equalised six minutes after half-time with a neat back flick, before the Norwegian scored the winner.The forward finished clinically from inside the area after being played in by Maximiliano Moralez in the 68th minute.What a ball from Moralez. Too easy for Berget. 2-1 to @NYCFC. #NYCvTOR https://t.co/haVo1mg6cE— Major League Soccer (@MLS) June 24, 2018City moved back into second in the Eastern Conference with the win, leapfrogging the rival New York Red Bulls, while struggling Toronto are 10th.In the day’s other game, Eastern Conference leaders Atlanta United were held to a 1-1 draw by the Portland Timbers.Larrys Mabiala put visiting Portland up in the 32nd minute, in a game that saw multiple chances for each side and both teams strike the woodwork.Julian Gressel would level the scoreline in the second half to add a point to Atlanta’s league-best record, though the Five Stripes were unable to find a winner.Meanwhile, Portland sits fifth in the Western Conference on 23 points.last_img read more

Kroos quitting Germany would ‘hurt’ Matthaus

first_imgWorld Cup Kroos quitting Germany duty would ‘hurt’ World Cup winner Matthaus Stephen Creek 21:16 7/3/18 FacebookTwitterRedditcopy Comments(0) tonikroos-cropped Getty Images World Cup Germany A former skipper of Die Mannschaft considers the Real Madrid midfielder to remain a key player despite the need for change on the back of Russia 2018 Germany great Lothar Matthaus dubbed Toni Kroos one of the country’s “future leaders” and called for the Real Madrid midfielder to stay with the national team after their World Cup disappointment.Kroos gave Die Mannschaft hope of reaching the knock-out stage with his dramatic late free-kick in a 2-1 Group F victory over Sweden, but he was unable to prevent the subsequent 2-0 defeat to South Korea that sent Germany home from the World Cup at the opening stage for the first time in 80 years.The 28-year-old midfielder was one of few Germany players to come out of the tournament with much credit and Matthaus warned that the national team could ill afford to lose his services. Article continues below Editors’ Picks Perfection from Pulisic: Chelsea’s Captain America has arrived in the Premier League Why always Raheem? ‘Unplayable’ Sterling setting a standard Man City’s other stars need to match ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar “Toni Kroos leaving the German national team would hurt me very much,” Matthaus told Bild.”He played an extraordinary season for Real Madrid.”He can still play on the top level for four more years and improve those around him. Him stepping down would be a real loss.”For me, he’s one of our future leaders.”Matthaus said that Germany coach Joachim Low should address the question of whether his more experienced players are ready for the challenge of restoring the team’s pride during qualification for the 2022 World Cup in Qatar.”Coach Low must have a clear idea regarding the WC 2022,” said the 1990 World Cup winner. “He should talk to every older player in the squad about motivation and perspectives.”He doesn’t need to attack those players, it’s just an ordinary process because we’re Germany, not Panama.”There are alternatives for each position.”last_img read more

9 months agoSevilla chief Caparros explains ending talks for Chelsea striker Morata

first_imgSevilla chief Caparros explains ending talks for Chelsea striker Morataby Paul Vegas9 months agoSend to a friendShare the loveSevilla sports chief Joaquin Caparros admits their move for Chelsea striker Alvaro Morata is off.Caparros has confirmed the terms involved for the former Real Madrid centre-forward are just too rich for them.After signing Munir El Haddadi from Barcelona, Caparros said: “We got in touch with Morata and Chelsea, but it all ended up there. “To speak of figures, it was enough to understand that the operation was impossible for us.”Morata is now the subject of talks with Atletico Madrid. TagsTransfersAbout the authorPaul VegasShare the loveHave your saylast_img

a day agoEx-Arsenal midfielder Parlour: Not better since Wenger

first_imgAbout the authorPaul VegasShare the loveHave your say Ex-Arsenal midfielder Parlour: Not better since Wengerby Paul Vegasa day agoSend to a friendShare the loveFormer Arsenal midfielder Ray Parlour insists the team has not improved since Unai Emery took over from Arsene Wenger.The Gunners faced fierce criticism after their 1-0 loss at Sheffield United on Monday, which brought an end to their eight-game unbeatean run. Parlour told talkSPORT: “No, it’s not better (than when Wenger was in charge), but it is a real opportunity.”After we started really well during the start of the season, people were going: “Oh we can challenge for the title”, and I said no chance!”If they come fourth, it’s a great season. Champions League football is the most important thing for Arsenal now going forward.”If they come fifth or sixth this year it has been a failure again. Because they went into the transfer market and I think everyone was quite excited about the signings.” last_img read more

Teen Meets Jeremy Kyle Thanks To MakeAWish

first_imgA British teenager recently got to meet TV host Jeremy Kyle thanks to the Make-A-Wish Foundation in the UK.Destiny Meets Jeremy Kyle18-year-old Destiny Boyton, from Worcester, was born with Cerebral Palsy. Destiny loves watching Jeremy Kyle because of the lively, interactive nature of the show and never misses an episode, even when in hospital – so Make-A-Wish arranged for her to meet her favourite TV presenter!Destiny was diagnosed with cerebral palsy at birth and has three types of epilepsy. Surgery to fix her curving spine resulted in acid reflux during and after the operation, which burnt her lungs and left her very susceptible to chest infections. She has breathing problems and attends hospital twice a year to have antibiotics inserted into her veins to prevent infections.Upon arrival at the studios, Destiny was taken to meet her favourite star, Jeremy Kyle! After chatting and signing autographs, Destiny was given a tour of the studios by Jeremy and programme psychologist Graham Stanier. She then spent the rest of the day as a VIP in the Green Room, watching the show being recorded.Mum Carolynne sayd: “The wish helped Destiny take her mind off her condition and allowed her to be herself – she was treated as Destiny and not just the girl in the wheelchair. Destiny was a VIP for the day and we have so many special memories to treasure. The best moment was seeing her face light up when Jeremy opened the door to her – it was amazing.”Jeremy Kyle said: “Make-A-Wish does fantastic work granting wishes of children with life-threatening conditions and it was a real pleasure to have met Destiny and spend time with her on set. She was a very engaged young lady and everyone involved in the show enjoyed showing her round backstage and getting to know her.”To help Make-A-Wish keep granting wishes to children like Destiny, click here.Source:Make-A-Wish UKlast_img read more