Answers to 31 Social Media Questions You’re Too Shy to Ask

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social media moves at the speed of light, so if you’re just getting started now, there are conceivably tons of nuances you may have missed. Many people seek out sketchy or outdated Google results instead of asking someone, because they feel these are things they should already know the answer to. Well we think that’s just not the best approach, so we compiled a list of those simple social media questions that people seem pretty timid to ask and are providing you the answers so you never again have to perform a panicked Google search or blindly nod your head in agreement during a marketing meeting.Answers to Your Google+ Questions1.) Where do I go to create a Google+ business page?Visit http://plus.google.com/pages/create to get started, and remember that you need a Google account to set up a page. Find more detailed instructions here.2.) What is the difference between a Google+ Page and a Google+ Profile?A Google+ Profile is for people, while a Google+ Page is for an entity (like your business!).3.) Can I add multiple page administrators?At this time, no. Until this functionality is added, a workaround is creating a team Gmail email address like yourcompanymarketingteam@gmail.com and using this to create your Google+ page. That way, multiple people on your team have access and management of your page is not limited to one person.4.) What is Direct Connect?Direct Connect allows searchers to immediately find a Google+ Page in Google search and add it to their Google+ Circles by searching +brandname. Right now, not all Google+ Pages that apply for Direct Connect functionality are given it, but everyone can and should make their page eligible so they are ready when functionality rolls out to everyone.5.) How do I become eligible for Direct Connect?The easiest way is to add your website link to your Google+ Page and add a snippet of code to your site, explained in more detail on Google’s support site.6.) Can my Google+ Page add people to Circles or +1 content?It depends. If someone mentions you or adds you to their Circles first, then your Google+ Page can Circle them. Otherwise, you cannot add people to your Google+ Page Circles. As for +1’ing content, no, you cannot +1 content as a Google+ Page.7.) Can I add someone to more than once Circle?You sure can!8.) What’s an Extended Circle?Extended Circles refer to your Circles’ Circles, so content a Google+ user shares with their extended circles will also appear in the incoming stream of people from whom they are one degree removed. Only Profiles can share via Extended Circles though — not Pages.9.) Can all business pages participate in a Google+ Hangout, and is there an attendee limit? Yes, all business pages can make use of the Google+ Hangout feature, but unfortunately the limit is 9 people for almost everyone. Google+ is experimenting with a feature called Hangouts on Air that will remedy this problem and allow people who aren’t participating to simply watch the Hangout, but it is not available yet.10.) Do Google+ Pages and posts appear in search results?Yes, both the pages and posts appear in search results, which is why integrating Google+ into your social media strategy can also help your SEO. Google continues to roll out more ways in which Google+ is integrated into search results, with four new developments in just the past few weeks.Answers to Your Twitter Questions11.) Can I change my Twitter username?Yes, you can! Simply go to the ‘Account’ tab on Twitter, and you’ll see a field to change your username. Doing this will not wipe out your tweets or followers.12.) Should I follow back everyone who follows me? There is not an established industry best practice on this, but let’s throw down a definitive answer on whether you should follow someone on Twitter. No, you should not follow back everyone who follows you. However, if that person provides useful or interesting tweets, you should absolutely follow them. Also, keep in mind that being stingy with your follow-backs makes you look…well…stingy. And that’s not a good look on anyone.13.) What is a #hashtag, and how do I use it?A #hashtag is a way to organize topics and make them easier to filter in Twitter search results. For example, HubSpot uses the hashtag #HoHoHubspot in holiday tweets to indicate the tweet is holiday related, to make it easier for people to find our holiday content on Twitter, and so they can also tag inbound marketing related holiday content in tweets of their own. Using #hashtags is also a great idea for online and offline events, so people at the event and those not in attendance can follow the conversations happening around the event.14.) How do I use an @reply?An @reply is a public message sent from one Twitter user to another. You can do this by putting another user’s Twitter username after @ somewhere within the body of the tweet. A user’s @mentions will appear in the tab @username on that user’s homepage. Again, this is not private, so don’t say anything you’re not comfortable saying to the world!15.) How do I use a direct message (DM)?If you need to message another Twitter user in a more private way than the @reply allows, opt for a direct message. These can be sent by clicking the Message link, or typing D Username into the “What’s Happening” field. Think of this as Twitter email.16.) What is a TweetChat?Also known as a Twitter Chat, a TweetChat is a conversation that happens on Twitter during a pre-designated date and time, usually centered around an industry topic and aggregated through use of a #hashtag. For example, HubSpot hosts tweet chats around marketing topics like search engine optimization with the hashtag #InboundChat.17.) How do I personalize a retweet?You can quickly retweet (RT) someone else’s tweet by clicking the arrows on the bottom of that tweet, but unfortunately, this doesn’t let you personalize the tweet. Instead, perform a manual retweet in four steps by copying the tweet and username, replacing the username with an @reply, typing RT at the front, and adding in your commentary.18.) What are Twitter Lists, and how do I use them?Twitter Lists let you group together the tweet streams of people you’re most interested in. Create a new list, name it according to those you’ll add, and simply input their Twitter usernames to create a more targeted stream of content. These can be private or public, so others can also follow your lists.19.) How do I find people to follow?Your follow list will grow organically over time, but the ‘Who to Follow’ feature on Twitter is a great place to start if you need suggestions. Type in industry keywords and keywords related to topics that interest you. You can also search for the names of people in your industry that you know to see who they are following.20.) What are Favorites and how do I use them?Think of Favorites like Twitter bookmarking. When you hover your mouse over a tweet you want to Favorite, click the star so it becomes yellow. That tweet will appear in your Favorites tab on Twitter, and can be referred back to for useful links, kind comments about you or your company, or important pieces of data.Answers to Your Facebook Questions21.) What’s the difference between a Facebook Profile and a Facebook Page?As with Google+, a Facebook Profile is for a person, while a Facebook Page is for an entity, like your company.22.) Oops, I set up a profile instead! Can I transfer it to a page?Yes, Facebook released a Profile to Business Page Migration Tool this year that lets you do this without losing followers or alerting them of the change. However, your page content and photos are not migrated over. If you have fewer than 100 friends, you also have the option to rename your business page.23.) When I set up my Facebook Page, can it have more than one administrator?Yes, as long as each administrator has their own Facebook account. Go to ‘Applications,’ then select ‘Page Manager’ to add someone else as a page administrator.24.) How do I claim my page’s vanity URL?First, you need to have at least 25 Likes (fans) for your page. Once you reach this milestone, go to http://facebook.com/username, click ‘Select a Username,’ enter your desired username, press ‘Check Availability,’ and confirm your username once you find the one you like.25.) What exactly does the ‘Talking About This’ number on my page measure?’Talking About This’ can be found under the number of Likes on your Facebook Page, and it measures user-initiated activity related to that page. This includes things like: posting to your wall, liking your content, commenting on your content, sharing your posts, sharing content on your page, sharing or mentioning your page, or checking in with you.26.) What’s the pricing structure for paid Facebook Ads?Facebook Ads run slightly different than Google’s PPC ads. Facebook will let you choose a CPM model, in which you pay per thousand ad impressions, or a CPC model, in which you pay for clicks. Click-through rate on Facebook ads is usually low, so a CPC model will likely be the least expensive.Answers to Your LinkedIn Questions 27.) Can I customize the anchor text in the ‘Websites’ section of my profile? How?Yes, and you should, because inbound links to your website with good anchor text drive more traffic. To do so, click ‘Edit’ next to the ‘Website’ field on your profile, and select ‘Other’ in the dropdown menu to customize the anchor text.28.) Can I message people on LinkedIn if we’re not connected?You can only message people if you have a first degree connection with them or you hold a Premium (paid) account. If you do have a Premium Account, you can do it using OpenLink if the user you’re attempting to message allows it.29.) How can I see who is viewing my profile?You can only see who is viewing your profile if you let them see when you view theirs. To allow this, click ‘Settings’ and select “See what others see when you’ve viewed their profile.”30.) How do I activate status updates for my Company Page?From your Company Page, click ‘Edit’ under ‘Admin Tools.’ If checked, uncheck the box that says “All employees with a valid email registered to the company domain.” Then select the ‘Designated Users Only’ button, and designate who you would like to be an admin under ‘Manage Admins.’ Only the people you designate as admins will be able to administrate the status updates on your Company Page.31.) How do I pull in my blog’s RSS feed to my LinkedIn Company Page?Blog feeds can be added to Company Pages via an app called Blog Link. More LinkedIn apps are available in the LinkedIn Apps section of the Learning Center, including a tweet app, a poll app, and a SlideShare app, all of which are excellent additions to turn your LinkedIn company page into an inbound marketing machine.What simple social media questions have you always wanted an answer to? Share questions and answers to your burning questions in a judgment free zone!Image credit: Andréias, Bruce Clay, Inc, topgold, dearanxiety, ekelly89 Topics: Originally published Dec 7, 2011 2:00:00 PM, updated October 20 2016 Social Medialast_img read more

When to Use Static vs. Dynamic Lists in Email Marketing

first_img Topics: Originally published Jun 13, 2012 12:30:00 PM, updated August 29 2017 In email marketing, the success of your messages is largely dependent on the quality of your list. And although we’ve talked a bunch about list segmentation and list health on this blog (have you taken our email list sniff test yet?), there’s still more you should understand about lists. (Who knew the topic of email lists could be so darn extensive?)What we’re referring to in this post is the concept of static lists vs. dynamic lists . Do you understand the distinction? It might sound simple, but we’re surprised by how many marketers really don’t know the difference — and when to use one or the other, for that matter. We’ll keep this lesson to the point so you can once and for all understand what distinguishes one list from the other, and start applying the right uses of each to your email marketing programs. What Are Static Lists? Quite simply, static lists are, well … static. These lists consist only of contacts you’ve accumulated up until the point when you create the list, and they remain unchanged unless you manually add or remove contacts. Static lists can either be created using contacts that already exist in your database, or through a manual upload to your email tool. Typically, they’re created through the latter method, as oftentimes they consist of contacts that were gathered through offline methods or other online campaigns not connected to interactions on your website. HubSpot’s email tool , for example, allows users to create static lists in both of these ways, as you can see from the screenshots below. When to Use Static Lists in Email Marketing Of all the types of email a marketer can send , static lists are generally good for one-off email sends, email campaigns that you run infrequently, and for lists of contacts that don’t change often. Here are a few examples of when you’d want to use a static list in your email marketing: Event Registrants, Attendees, or No-Show Lists: No one can travel back in time to register for or attend your event in the past, right? That’s why event lists tend to be ones that remain static. You might use these lists to send follow-up information or content post-event, whether it’s an in-person event or an online one like a webinar. Staff Lists: Do you send a quarterly newsletter to your company’s board of directors? How about an internal one to your business’ employees? These are lists of people that don’t typically change often, and you’ll probably also have to manually update them anyway. Trade Show Lists: Did you snag some prospects’ contact information from your presence at a trade show or another industry conference/event? This is a great use case for a static list upload. What Are Dynamic Lists? Dynamic email lists, on the other hand, are lists that constantly evolve as certain criteria are met. This criteria could include a specific property (e.g. contacts from a specific state or contacts from a specific industry), members of other lists (i.e. a list combining other lists!), or contacts who completed certain landing page forms . New contacts get added as they meet the criteria set for the list, and furthermore, dynamic lists will also remove people who no longer meet that criteria. Get it? Dynamic. These lists are powered by data and intelligence that can be collected by your marketing software or CRM as well as through interactions contacts have on your website, such as downloading content or visiting certain web pages. Dynamic lists are also critical for slicing and dicing your database into various segments for more effective and relevant email marketing .You’ll need to consult your email software provider to see if dynamic lists are part of its services available to you. To understand how they work, below is an example of a dynamic list in the making in HubSpot’s Contacts and Email tools . In our tool, we call these dynamic lists ‘Smart Lists.’ Here, we’re generating a segmented list of contacts who have Twitter follower counts of 1,000 or more. Once this list is established, as more of our contacts’ Twitter follower counts grow and meet that 1,000-follower threshold, the list will also grow. In addition, any contact whose follower count dips below 1,000 will automatically be removed from the list. So if we wanted to put some extra social media promotional muscle behind a particular piece of content or marketing offer, we might use this list to send an email to the contacts in our database with the greatest Twitter reach. Email Lists and Segmentation Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack When to Use Dynamic Lists in Email Marketing Dynamic lists are best used for email campaigns in which you plan on sending email more than once to a certain list of contacts that changes and gets updated frequently. As time goes on, your dynamic list would automatically adjust to your changing volume of contacts. This saves you the time from creating a new list every time you want to email that segment and keeps the list fresh and up to date in real time. Here are some examples of when you’d want to use a dynamic list in your email marketing: Customer List: Keeping your customers in the know with a monthly newsletter about your newest product tutorials, features, and other updates? New customers come, and (unfortunately), some go, so a dynamic customer list will enable you to automatically include new customers — and exclude ex-customers — on your next newsletter send. Free Trial Users: Use a dynamic list to send ongoing tips about how to get the most out of your company’s free product trial. This way, new contacts who start a free trial get automatically looped in the next time you send an email of tips to this list. Block Lists:  Dynamic lists can also be used to suppress certain contacts and protect recipients from receiving too many emails. For instance, you could create a dynamic list of anyone who has already signed up for an event, and block that continually updating list from future sends designed to promote the very same event. Interest-Based Lists: Create an evolving list of everyone who downloaded content on a particular topic, then make sure your emails to that list match that interest category.When it comes to dynamic lists, the possibilities really are plentiful — and powerful. Just think of all the very targeted email you could send! In what ways are you using dynamic lists to improve email segmentation ? Image Credit: adamentmeat last_img read more

30-Day Blog Challenge Tip #9: Start With an Outline

first_img2. Create your blog domain.Next, you’ll need a place to host this and every other blog post you write. This requires choosing a content management system (CMS) and a website domain hosting service.Sign Up With a Content Management SystemA CMS helps you create a website domain where you’ll actually publish your blog. The CMS platforms available for you to sign up for can manage domains, where you create your own website; and subdomains, where you create a webpage that connects with an existing website.HubSpot customers host their website content through HubSpot’s content management system. Another popular option is a self-hosted WordPress website on WP Engine. Whether they create a domain or a subdomain to start their blog, they’ll need to choose a web domain hosting service after choosing their CMS.This is true for every blogger seeking to start their own blog on their own website.Register a Domain or Subdomain With a Website HostYour own blog domain will look like this: www.yourblog.com. The name between the two periods is up to you, as long as this domain name doesn’t yet exist on the internet.Want to create a subdomain for your blog? If you already own a cooking business at www.yourcompany.com, you might create a blog that looks like this: blog.yourcompany.com. In other words, your blog’s subdomain will live in its own section of yourcompany.com.Some CMSs offer subdomains as a free service, where your blog lives on the CMS, rather than your business’s website. For example, it might look like “yourblog.contentmanagementsystem.com.” However, in order to create a subdomain that belongs to a company website, you’ll need to register this subdomain with a website host.Most website hosting services charge very little to host an original domain — in fact, website costs can be as inexpensive as $3 per month. Here are five popular web hosting services to choose from:GoDaddyHostGatorDreamHostBluehostiPage3. Customize your blog’s theme.Once you have your blog domain set up, customize the appearance of your blog to reflect the theme of the content you plan on creating.Are you writing about sustainability and the environment? Green might be a color to keep in mind when designing the look and feel of your blog, as green is often associated with sustainability.If you already manage a website, and are writing your first blog post for that website, it’s important that your blog is consistent with this existing website, both in appearance and subject matter. Two things to include right away are:Logo. This can be your name or your business’s logo, either one helping to remind your readers who or what is publishing this content. How heavily you want to brand this blog, in relation to your main brand, is up to you.”About” page. You might already have an “About” blurb describing yourself or your business. Your blog’s “About” section is an extension of this higher-level statement. Think of it as your blog’s mission statement, which serves to support your company’s goals.4. Identify your first blog post’s topic.Before you even write anything, you need to pick a topic for your blog post. The topic can be pretty general to start with. For example, if you’re a plumber, you might start out thinking you want to write about leaky faucets.Then, as you do your research, you can expand the topic to discuss how to fix a leaky faucet based on the various causes of a faucet leak.You might not want to jump right into a “how-to” article for your first blog post, though, and that’s okay. Perhaps you’d like to write about modern types of faucet setups, or tell one particular success story you had rescuing a faucet before it flooded someone’s house.If a plumber’s first how-to article is about how to fix a leaky faucet, for example, here are four other types of sample blog post ideas a plumber might start with, based on the five free blog templates we’ve offered to you:List-based Post: 5 ways to fix a leaky faucetCurated Collection Post: 10 faucet and sink brands you should look into todaySlideShare Presentation: 5 types of faucets that should replace your old one (with pictures)News post: New study shows X% of people don’t replace their faucet on timeFind more examples of blog posts at the end of this step-by-step guide.If you’re having trouble coming up with topic ideas, check out this blog post from my colleague Ginny Soskey. In this post, Soskey walks through a helpful process for turning one idea into many. Similar to the “leaky faucet” examples above, she suggests that you “iterate off old topics to come up with unique and compelling new topics.” This can be done by:Changing the topic scopeAdjusting the time frameChoosing a new audienceTaking a positive/negative approachIntroducing a new format5. Come up with a working title.Then you might come up with a few different working titles — in other words, iterations or different ways of approaching that topic to help you focus your writing. For example, you might decide to narrow your topic to “Tools for Fixing Leaky Faucets” or “Common Causes of Leaky Faucets.” A working title is specific and will guide your post so you can start writing.Let’s take a real post as an example: “How to Choose a Solid Topic for Your Next Blog Post.” Appropriate, right? The topic, in this case, was probably simply “blogging.” Then the working title may have been something like, “The Process for Selecting a Blog Post Topic.” And the final title ended up being “How to Choose a Solid Topic for Your Next Blog Post.”See that evolution from topic, to working title, to final title? Even though the working title may not end up being the final title (more on that in a moment), it still provides enough information so you can focus your blog post on something more specific than a generic, overwhelming topic.6. Write an intro (and make it captivating).We’ve written more specifically about writing captivating introductions in the post, “How to Write an Introduction,” but let’s review, shall we?First, grab the reader’s attention. If you lose the reader in the first few paragraphs — or even sentences — of the introduction, they will stop reading even before they’ve given your post a fair shake. You can do this in a number of ways: tell a story or a joke, be empathetic, or grip the reader with an interesting fact or statistic.Then describe the purpose of the post and explain how it will address a problem the reader may be having. This will give the reader a reason to keep reading and give them a connection to how it will help them improve their work/lives. Here’s an example of a post that we think does a good job of attracting a reader’s attention right away:7. Organize your content in an outline.Sometimes, blog posts can have an overwhelming amount of information — for the reader and the writer. The trick is to organize the info so readers are not intimidated by the length or amount of content. The organization can take multiple forms — sections, lists, tips, whatever’s most appropriate. But it must be organized!Let’s take a look at the post, “How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy.” There is a lot of content in this post, so we broke it into a few different sections using the following headers: How to Setup Your Snapchat Account, Snaps vs. Stories: What’s the Difference?, and How to Use Snapchat for Business. These sections are then separated into sub-sections that to go into more detail and also make the content easier to read.To complete this step, all you really need to do is outline your post. That way, before you start writing, you know which points you want to cover, and the best order in which to do it. To make things even easier, you can also download and use our free blog post templates, which are pre-organized for five of the most common blog post types. Just fill in the blanks!8. Write your blog post!The next step — but not the last — is actually writing the content. We couldn’t forget about that, of course.Now that you have your outline/template, you’re ready to fill in the blanks. Use your outline as a guide and be sure to expand on all of your points as needed. Write about what you already know, and if necessary, do additional research to gather more information, examples, and data to back up your points, providing proper attribution when incorporating external sources. Need help finding accurate and compelling data to use in your post? Check out this roundup of sources — from Pew Research to Google Trends.If you find you’re having trouble stringing sentences together, you’re not alone. Finding your “flow” can be really challenging for a lot of folks. Luckily, there are a ton of tools you can lean on to help you improve your writing. Here are a few to get you started:Power Thesaurus: Stuck on a word? Power Thesaurus is a crowdsourced tool that provides users with a ton of alternative word choices from a community of writers.ZenPen: If you’re having trouble staying focused, check out this distraction-free writing tool. ZenPen creates a minimalist “writing zone” that’s designed to help you get words down without having to fuss with formatting right away.Cliché Finder: Feeling like your writing might be coming off a little cheesy? Identify instances where you can be more specific using this handy cliché tool.For a complete list of tools for improving your writing skills, check out this post. And if you’re looking for more direction, the following resources are chock-full of valuable writing advice:The Marketer’s Pocket Guide to Writing Well [Free Ebook]How to Write Compelling Copy: 7 Tips for Writing Content That ConvertsHow to Write With Clarity: 9 Tips for Simplifying Your MessageThe Kurt Vonnegut Guide to Great Copywriting: 8 Rules That Apply to AnyoneYour Blog Posts Are Boring: 9 Tips for Making Your Writing More InterestingThe Beginner’s Guide to Starting a Successful Blog in 20199. Edit/proofread your post, and fix your formatting.You’re not quite done yet, but you’re close! The editing process is an important part of blogging — don’t overlook it. Ask a grammar-conscious co-worker to copy, edit, and proofread your post, and consider enlisting the help of The Ultimate Editing Checklist (or try using a free grammar checker, like the one developed by Grammarly). And if you’re looking to brush up on your own self-editing skills, turn to these helpful posts for some tips and tricks to get you started:Confessions of a HubSpot Editor: 11 Editing Tips From the TrenchesHow to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process10 Simple Edits That’ll Instantly Improve Any Piece of WritingWhen you’re ready to check your formatting, keep the following advice in mind …Featured ImageMake sure you choose a visually appealing and relevant image for your post. As social networks treat content with images more prominently, visuals are now more responsible than ever for the success of your blog content in social media. In fact, it’s been shown that content with relevant images receives 94% more views than content without relevant images.For help selecting an image for your post, read “How to Select the Perfect Image for Your Next Blog Post” — and pay close attention to the section about copyright law.Visual AppearanceNo one likes an ugly blog post. And it’s not just pictures that make a post visually appealing — it’s the formatting and organization of the post, too.In a properly formatted and visually appealing blog post, you’ll notice that header and sub-headers are used to break up large blocks of text — and those headers are styled consistently. Here’s an example of what that looks like:Also, screenshots should always have a similar, defined border (see screenshot above for example) so they don’t appear as if they’re floating in space. And that style should stay consistent from post to post.Maintaining this consistency makes your content (and your brand) look more professional, and makes it easier on the eyes.Topics/TagsTags are specific, public-facing keywords that describe a post. They also allow readers to browse for more content in the same category on your blog. Refrain from adding a laundry list of tags to each post. Instead, put some thought into a tagging strategy. Think of tags as “topics” or “categories,” and choose 10-20 tags that represent all the main topics you want to cover on your blog. Then stick to those.10. Insert a call-to-action (CTA) at the end.At the end of every blog post, you should have a CTA that indicates what you want the reader to do next — subscribe to your blog, download an ebook, register for a webinar or event, read a related article, etc. Typically, you think about the CTA being beneficial for the marketer. Your visitors read your blog post, they click on the CTA, and eventually you generate a lead. But the CTA is also a valuable resource for the person reading your content — use your CTAs to offer more content similar to the subject of the post they just finished reading.In the blog post, “What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration,” for instance, readers are given actionable ideas for creating valuable Instagram content. At the end of the post is a CTA referring readers to download a comprehensive guide on how to use Instagram for business:See how that’s a win-win for everyone? Readers who want to learn more have the opportunity to do so, and the business receives a lead they can nurture … who may even become a customer! Learn more about how to choose the right CTA for every blog post in this article. And check out this collection of clever CTAs to inspire your own efforts.11. Optimize for on-page SEO.After you finish writing, go back and optimize your post for search.Don’t obsess over how many keywords to include. If there are opportunities to incorporate keywords you’re targeting, and it won’t impact reader experience, do it. If you can make your URL shorter and more keyword-friendly, go for it. But don’t cram keywords or shoot for some arbitrary keyword density — Google’s smarter than that!Here’s a little reminder of what you can and should look for:Meta DescriptionMeta descriptions are the descriptions below the post’s page title on Google’s search results pages. They provide searchers with a short summary of the post before clicking into it. They are ideally between 150-160 characters and start with a verb, such as “Learn,” “Read,” or “Discover.” While meta descriptions no longer factor into Google’s keyword ranking algorithm, they do give searchers a snapshot of what they will get by reading the post and can help improve your clickthrough rate from search.Page Title and HeadersMost blogging software uses your post title as your page title, which is the most important on-page SEO element at your disposal. But if you’ve followed our formula so far, you should already have a working title that will naturally include keywords/phrases your target audience is interested in. Don’t over-complicate your title by trying to fit keywords where they don’t naturally belong. That said, if there are clear opportunities to add keywords you’re targeting to your post title and headers, feel free to take them. Also, try to keep your headlines short — ideally, under 65 characters — so they don’t get truncated in search engine results.Anchor TextAnchor text is the word or words that link to another page — either on your website or on another website. Carefully select which keywords you want to link to other pages on your site, because search engines take that into consideration when ranking your page for certain keywords.It’s also important to consider which pages you link to. Consider linking to pages that you want to rank well for that keyword. You could end up getting it to rank on Google’s first page of results instead of its second page, and that ain’t small potatoes.Mobile OptimizationWith mobile devices now accounting for nearly 2 out of every 3 minutes spent online, having a website that is responsive or designed for mobile has become more and more critical. In addition to making sure your website’s visitors (including your blog’s visitors) have the best experience possible, optimizing for mobile will score your website some SEO points.Back in 2015, Google made a change to its algorithm that now penalizes sites that aren’t mobile optimized. This month (May 2016), Google rolled out their second version of the mobile-friendly algorithm update — creating a sense of urgency for the folks that have yet to update their websites. To make sure your site is getting the maximum SEO benefit possible, check out this free guide: How to Make a Mobile-Friendly Website: SEO Tips for a Post-“Mobilegeddon” World.12. Pick a catchy title.Last but not least, it’s time to spruce up that working title of yours. Luckily, we have a simple formula for writing catchy titles that will grab the attention of your reader. Here’s what to consider:Start with your working title.As you start to edit your title, keep in mind that it’s important to keep the title accurate and clear.Then, work on making your title sexy — whether it’s through strong language, alliteration, or another literary tactic.If you can, optimize for SEO by sneaking some keywords in there (only if it’s natural, though!).Finally, see if you can shorten it at all. No one likes a long, overwhelming title — and remember, Google prefers 65 characters or fewer before it truncates it on its search engine results pages.If you’ve mastered the steps above, learn about some way to take your blog posts to the next level in this post. Want some real examples of blog posts? See what your first blog post can look like, below, based on the topic you choose and the audience you’re targeting.Blog Post ExamplesList-Based PostThought Leadership PostCurated Collection PostSlideshare PresentationNewsjacking PostInfographic PostHow-to Post Originally published May 6, 2019 7:30:00 PM, updated October 25 2019 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Tell us a little about yourself below to gain access today: Topics: Free Templates: How to Write a Blog Postcenter_img 1. List-Based PostExample: 10 Fresh Ways to Get Better Results From Your Blog PostsList-based posts are sometimes called “listicles,” a mix of the words “list” and “article.” These are articles that deliver information in the form of a list. A listicle uses subheaders to break down the blog post into individual pieces, helping readers skim and digest your content more easily. According to ClearVoice, listicles are among the most shared types of content on social media across 14 industries.As you can see in the example from our blog, above, listicles can offer various tips and methods for solving a problem.2. Thought Leadership PostExample: What I Wish I Had Known Before Writing My First BookThought leadership blog posts allow you to indulge in your expertise on a particular subject matter and share firsthand knowledge with your readers. These pieces — which can be written in the first person, like the post by Joanna Penn, shown above — help you build trust with your audience so people take your blog seriously as you continue to write for it.3. Curated Collection PostExample: 8 Examples of Evolution in ActionCurated collections are a special type of listicle blog post (the first blog post example, described above). But rather than sharing tips or methods of doing something, this type of blog post shares a list of real examples that all have something in common, in order to prove a larger point. In the example post above, Listverse shares eight real examples of evolution in action among eight different animals — starting with the peppered moth.4. Slideshare PresentationExample: The HubSpot Culture CodeSlideshare is a presentation tool owned by the social network, LinkedIn, that helps publishers package a lot of information into easily shareable slides. Think of it like a PowerPoint, but for the web. With this in mind, Slideshare blog posts help you promote your Slideshare so that it can generate a steady stream of visitors.Unlike blogs, Slideshare decks don’t often rank well on search engines, so they need a platform for getting their message out there to the people who are looking for it. By embedding and summarizing your Slideshare on a blog post, you can share a great deal of information and give it a chance to rank on Google at the same time.Need some Slideshare ideas? In the example above, we turned our company’s “Culture Code” into a Slideshare presentation that anyone can look through and take lessons from, and promoted it through a blog post.5. Newsjacking PostExample: Ivy Goes Mobile With New App for Designers”Newsjacking” is a nickname for “hijacking” your blog to break important news related to your industry. Therefore, the newsjack post is a type of article whose sole purpose is to garner consumers’ attention and, while offering them timeless professional advice, also prove your blog to be a trusted resource for learning about the big things that happen in your industry.The newsjack example above was published by Houzz, a home decor merchant and interior design resource, about a new mobile app that launched just for interior designers. Houzz didn’t launch the app, but the news of its launching is no less important to Houzz’s audience.6. Infographic PostExample: The Key Benefits of Studying Online [Infographic]The infographic post serves a similar purpose as the Slideshare post — the fourth example, explained above — in that it conveys information for which plain blog copy might not be the best format. For example, when you’re looking to share a lot of statistical information (without boring or confusing your readers), building this data into a well-designed, even fun-looking infographic can help keep your readers engaged with your content. It also helps readers remember the information long after they leave your website.7. How-to PostExample: How to Write a Blog Post: A Step-by-Step GuideFor our last example, you need not look any further than the blog post you’re reading right now! How-to guides like this one help solve a problem for your readers. They’re like a cookbook for your industry, walking your audience through a project step by step to improve their literacy on the subject. The more posts like this you create, the more equipped your readers will be to work with you and invest in the services you offer.Ready to blog? Don’t forget to download your six free blog post templates right here. How to Write a Blog Post1. Understand your audience.Before you start to write your first blog post, have a clear understanding of your target audience. What do they want to know about? What will resonate with them? This is where creating your buyer personas comes in handy. Consider what you know about your buyer personas and their interests while you’re coming up with a topic for your blog post.For instance, if your readers are millennials looking to start their own business, you probably don’t need to provide them with information about getting started in social media — most of them already have that down. You might, however, want to give them information about how to adjust their approach to social media from a more casual, personal one to a more business-savvy, networking-focused approach. That kind of tweak is what separates you from blogging about generic stuff to the stuff your audience really wants (and needs) to hear.Don’t have buyer personas in place for your business? Here are a few resources to help you get started:Create Buyer Personas for Your Business [Free Template]Blog Post: How to Create Detailed Buyer Personas for Your BusinessMakeMyPersona.com [Free Tool] You’ve probably heard how paramount blogging is to the success of your marketing. But it’s important that you learn how to start a blog and write blog posts for it so that each article supports your business.Without a blog, your SEO can tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put those valuable calls-to-action that generate inbound leads.So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can’t consistently blog?Maybe because, unless you’re one of the few people who actually like writing, business blogging kind of stinks. You have to find words, string them together into sentences … ugh, where do you even start?Download 6 Free Blog Post Templates NowWell my friend, the time for excuses is over.What Is a Blog?A blog is literally short for “web log.” Blogs began in the early 1990s as an online journal for individuals to publish thoughts and stories on their own website. Bloggers then share their blog posts with other internet users. Blog posts used to be much more personal to the writer or group of writers than they are today.Today, people and organizations of all walks of life manage blogs to share analyses, instruction, criticisms, and other observations of an industry in which they are a rising expert.After you read this post, there will be absolutely no reason you can’t blog every single day — and do it quickly. Not only am I about to provide you with a simple blog post formula to follow, but I’m also going to give you free templates for creating five different types of blog posts:The How-To PostThe List-Based PostThe Curated Collection PostThe SlideShare Presentation PostThe Newsjacking PostWith all this blogging how-to, literally anyone can blog as long as they truly know the subject matter they’re writing about. And since you’re an expert in your industry, there’s no longer any reason you can’t sit down every day and hammer out an excellent blog post.Want to learn how to apply blogging and other forms of content marketing to your business? Check out HubSpot Academy’s free content marketing training resource page. Hi 👋 What’s your name?First NameLast NameHi null, what’s your email address?Email AddressAnd your phone number?Phone NumberWhat is your company’s name and website?CompanyWebsiteHow many employees work there?1Does your company provide any of the following services?Web DesignOnline MarketingSEO/SEMAdvertising Agency ServicesYesNoGet Your Free Templates Free Blog Post Templateslast_img read more

What’s in a Name? What 6 Popular Brands Are Called Across the Globe

first_imgVincent: “And you know what they call a Quarter Pounder with cheese in Paris?Jules: “They don’t call it a Quarter Pounder with cheese?”Vincent: “No man, they got the metric system. They wouldn’t know what the [heck] a Quarter Pounder is.”Jules: “Then what do they call it?”Vincent: “They call it a Royale with cheese.”While the cinephiles in the room will be quick to point out that I’m quoting from Quentin Tarantino’s Pulp Fiction, I’m also highlighting an example of a business (McDonald’s) tailoring their marketing to better serve a particular audience.And, as you’re about to find out, this type of international name personalization is more common than you might think. Several of the big brand names that have been injected into American culture through countless ads and jingles — names that are as common to you as the names of your friends and family members — are, in fact, different in different countries.But before we dive into some examples of businesses switching brand names in order to cater to international audiences, let’s explore some of the underlying reasons why these name changes occur. And to begin, here’s a quick story about Irish whiskey liqueur, cow dung, and German consumers.Free Download: Slogan Writing Guide and ExamplesWhat’s in a [Brand] Name?Once upon a time, the Dublin-based beverage distributor C&C Group decided to launch its popular brand of golden whiskey liqueur in Germany.It seemed like a good plan. After all, Germany was a big market, and the name of the whiskey liqueur, “Irish Mist,” certainly had a nice ring to it.To me, the name “Irish Mist” conjures up an image of a verdant field adorned with a fresh layer of morning dew; dew that is evaporating majestically into the glorious light beams of the rising sun.Unfortunately, that’s not what Germans thought of when they heard the name.You see, “mist” is the German word for “manure.” So while Germans may in fact have thought of a field when they heard the name “Irish Mist,” they probably didn’t think of a field adorned with dew: They probably thought of a field adorned with cow dung.Needless to say, a beverage that translated to “Irish manure” didn’t exactly take off in Germany the way C&C Group had hoped.A Valuable LessonDifferent cultures have different values. Different languages. Different slang. Different senses of humor. A name that sounds elegant in one language could sound off-putting or downright gross in another language. Even when it’s unintentional, a name that doesn’t play well in a certain country could mean the difference between a boom in sales and a boycott.Ultimately, taking a one-size-fits-all approach to brand names is trickier than most people think. Even making up a completely new word for a name isn’t a sure bet.Ever hear of “Mondelez,” the snack division of Kraft Foods? According to a press release from Kraft, the name is completely made up, but is meant to evoke the idea of a “delicious world.”“‘Monde’” derives from the Latin word for ‘world’,” the press release notes, “and ‘delez’ is a fanciful expression of ‘delicious.’” No problems yet. But how exactly do we pronounce “Mondelez”?According to the same press release, it’s pronounced “mohn-dah-LEEZ.” And that poses a bit of a problem for Russian speakers.Turns out that in Russian, “Mondelez” sounds like a vulgar word; a word that a native Russian speaker described as “really dirty” in the Huffington Post.Not a great fit for a snack company … or any company, really.However, some brands are able to successfully pull off the “one-size-fits-all” approach to names. Coca-Cola is one of the first that comes to mind. Wherever you are in the world, a Coke is a Coke, no exceptions. (Although I have heard it can be tricky for Coke to display its name in Chinese or Japanese characters.)One brand that definitely did it right is Kodak. When they came up with the name “Kodak” — a name that is totally meaningless — they made sure A) that it was easy to pronounce in every country where they’d be selling their products, and B) that it had no negative connotations in any of the languages spoken in those target countries.That type of linguistic research helped ensure that Kodak didn’t make the same mistakes that Irish Mist and Mondelez would eventually make.Of course, the alternative to coming up with a perfect brand name, a brand name that can effortlessly travel from country to country without offending anybody, is (as I mentioned earlier) to change names in order to cater to different international audiences.So, without further ado, here are some examples of big brand name changes from around the globe.International Name Game1) Mr. Clean / Maestro Limpio / Meister Proper / etc.This is, by far, the best example I could find of a brand tailoring its name to different countries. While we all know and love “Mr. Clean,” here in the U.S., he goes by many, many other names while traveling abroad (all of which loosely translate back to “Mr. Clean” in English).For example, there’s “Maestro Limpio” in Mexico, “Don Limpio” in Spain, “Mastro Lindo” in Italy, “Meister Proper” in Germany, “Mister Proper” in Eastern European countries, “Monsieur Net” in Quebec, Canada, “Monsieur Propre” in France, and “Flash” in Ireland and the U.K.Wait a sec, what was that last one?So it turns out the name “Mr. Clean” was already taken when P&G expanded into Ireland and the U.K. As a way around the problem, they ditched the buff bald guy and came up with an entirely new brand name: “Flash.”2) Lay’s / Walkers / Smith’s / Sabritas / etc. Another well-known brand with many different international names is Lay’s (of potato chip fame).For example, in Ireland and the U.K., Lay’s are called “Walkers.” In Australia, they’re called “Smith’s.” In Mexico, they’re “Sabritas.” In Egypt, “Chipsy.” In Israel, “Tapuchips.” And in Brazil, they’re “Elma Chips.”Unlike with Mr. Clean, the owner of Lay’s (PepsiCo, by way of its subsidiary Frito-Lay) makes no real attempt to translate when tailoring the name to international audiences. But considering “Lay’s” is derived from a guy’s name, Herman Lay, that makes a lot of sense.PepsiCo does, however, create some unity between the brands by making the logos visually similar: they all include a red, wavy banner, which is reminiscent of the banner in the Lay’s logo.3) Burger King / Hungry Jack’sBurger King? Burger King?!? I mean, there’s no way a brand as big as Burger King could go by a different name in a different country, is there? (Spoiler alert: Yes, yes there is.)You see, when Burger King was expanding into Australia, they ran into a little problem: There was already a fast food joint that had trademarked the name “Burger King.” So, Burger King — the U.S.-based Burger King — allowed the Australian franchisee (a man by the name of Jack Cowin) to choose from a list of pre-existing trademarked names that its then parent company (Pillsbury) had on hand. Jack chose the name of a pancake mix brand, Hungry Jack, and added an apostrophe to the end to make it possessive. And then a new Australia-specific Burger King brand name was born: Hungry Jack’s.4) KFC / PFKTruth be told, the previous Burger King / Hungry Jack’s example didn’t really demonstrate a business changing a brand name in order to appeal to a particular audience. They changed it because, well, they had to. BUT it was such a big brand, I felt obligated to include it. And for that same reason, I feel obligated to include this next international name-change example.KFC. This three-letter appellation for the “finger-lickin’ good” fast food chain, was originally an initialism for Kentucky Fried Chicken.Today, KFC does big business all over the world, including in China, Japan, India, Indonesia, and Malaysia. Yet in all of these places, KFC is still KFC. So, where do you need to travel in order to find a KFC without the familiar “KFC” branding? Try Montreal.Quick story: I lived in Montreal, Quebec for six years. And when I first moved there, I noticed something very unusual about the KFC joints I encountered: They were all branded “PFK.”The reason? Quebec has very, very strict language laws, which means if you’re a business with an English name, you’re required to create a French equivalent. So, the powers that be translated “Kentucky Fried Chicken” into French, which came out as “Poulet Frit Kentucky,” and voila: PFK was born.(Fun fact: In France — ya know, the place where the French language comes from — KFC still goes by the name, “KFC.”) 5) Olay / OlazThe skincare brand Olay got its start in South Africa, but was purchased by P&G in the 1980s. When P&G decided to roll out the brand internationally, it made an effort to tailor the name to suit different cultures and languages.For example, in France, Italy, Germany, and other mainland European countries, Olay went by the name “Oil of Olaz.” In Australia, it was called “Oil of Ulan.” And in Ireland and the U.K., it was “Oil of Ulay.”Unfortunately for fans of geo-specific brand names, P&G would eventually streamline the brand and eliminate many of the name variations. Today, there’s just “Olaz” (in German-speaking countries) and “Olay” (everywhere else). 6) Milky Way / Mars Bar / 3 MusketeersNow this is a cool story. But here’s a forewarning: I’m not exactly sure why the Mars confectionery corporation names its candy brands the way it does … it just doesn’t seem to make any sense. So on that note, let’s dive in!In 1923, a man by the name of Fank C. Mars introduced the “Milky Way” bar. MmmMmm. Milky Way bars. Milk chocolate. Caramel. Chocolate-malt nougat (whatever the heck that is). Delicious.And Mars’ son — Forrest Mars — thought they were pretty delicious, too. So he took the Milky Way recipe, went to the U.K., and introduced it as the “Mars bar” to the European market. (FYI: The U.S. market would eventually get its own “Mars bar,” but despite having an identical name, it was different from the European candy.)So, to recap: U.S. “Milky Way” = U.K. “Mars bar”After successfully establishing the Mars bar in Europe, Forrest Mars moved back to the U.S. and would eventually merge his company with his father’s company, forming Mars, Inc. And, in an effort to increase international expansion, Mars, Inc. decided to introduce the “Milky Way” brand in the U.K. and other European markets. However, since the original Milky Way was, effectively, already available in the form of the “Mars bar,” Mars, Inc. needed to tweak the recipe. So, they followed their old playbook and used an existing recipe from their inventory: the recipe for their 3 Musketeers bar (which they had introduced in the U.S. back in 1932). Hence, today, Milky Ways in the U.K. taste a lot like 3 Musketeers in the U.S.So here’s the final breakdown: the U.S. “Milky Way” =  the U.K. “Mars bar,” while the U.K. “Milky Way” = the U.S. “3 Musketeers.” And yes, these candy bars are all produced by the same company, Mars, Inc.And that concludes our exploration of personalizing brand names for different locations. Now, admittedly, I didn’t really teach you anything about using personalization for your own marketing purposes. This was just a collection of fun, inspirational examples.If you’d like to learn about personalizing your marketing — including your landing pages, calls-to-action (CTAs), and emails — be sure to download our new, free guide: How to Master Personalized Marketing. Originally published Nov 3, 2014 8:00:00 AM, updated August 25 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Brand Awarenesslast_img read more

A Simple Guide to SEO for Local Businesses [Infographic]

first_imgWhen you find yourself in an unfamiliar area and you’re looking for a restaurant, coffee shop, sports store, or some other local business … how do you go about finding it?Most of us pull out our smartphone, open up a search engine, and search for a specific type of local business. That’s called a local search, and it’s for customers in a particular area who use online search engines to find a business in that area.According to Google’s own research, “50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer or tablet did the same.”With local businesses competing for the top spots in those searches, knowing how to optimize your website accordingly is key. To help you learn more about local SEO, SurePayroll created the infographic below. Check it out to learn the anatomy of a local Google search results page, how to optimize your website for local searches, and how to separate your search result from everyone else’s.75Save Originally published Nov 2, 2015 12:00:00 PM, updated July 28 2017 Topics: Local SEOcenter_img 75SaveWhat local SEO tips can you add to the list? Share with us in the comments. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How Stressed Are You Right Now? [Flowchart]

first_imgIn small doses, stress can actually be an important part of our lives. It can motivate us and make us more productive. And, once it’s over, we might come out of that stressful situation all the better for it.Too much stress, though, can be detrimental to your health, happiness, productivity, and relationships.So what’s that healthy balance between being too stressed, and being not stressed enough? Is your current stress level manageable and healthy?To help you figure out where you are on the stress scale (and what you can do about it), the folks over at Pound Place created the flowchart below. Start with the question at the top, and then follow the arrows to work your way to the bottom, where you’ll find out whether your stress is at a manageable level. 94Save94SaveSo … how stressed are you? Share your thoughts with us in the comments.  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Apr 8, 2016 7:00:00 AM, updated April 20 2017 Work Life Balance Topics:last_img read more

How Your Agency Can Prevent Data Overload and Build a Streamlined Reporting Approach

first_imgPick a “good” client that utilizes the majority, if not all, of the data systems used to support their media strategy.Gather the account and media teams that support this client around a whiteboard.Build a measurement strategy. The teams should work together to review/develop the key performance indicators (KPIs) needed to demonstrate value for this client.Build a data strategy. Identify all of the data systems that contain the key data metrics needed to support the measurement strategy and make a list for each system.Build a reporting strategy. In a single page dashboard, mock-up a report design of what the elements would be to demonstrate the value of the campaign.Launch a data engine. Implement a process to bring all of this data together into a single source to enable the use of any reporting/data visualization tool to make these strategies come to life.While I have used this recipe for success for the past ten years, success ultimately begins with a change in thinking and a desire to have your agency operate like Analytics Annie. Without this desire and commitment, the agency simply won’t be successful in analytics long-term. APIs are usually preferred, but not all source systems have APIs. Often times, they simply aren’t very good. In other cases, some data (like TV buys) lives in files instead of in a system.Most agencies, however, run very lean and instead rely on external marketing data management platforms. These platforms already have all the API and ETL connections in place so that agencies are able to authenticate their media sources and get access to their consolidated data very quickly.Move from Reporting to AnalysisRegardless of the solution, the Marketing Marys of the world can reduce their reporting prep time by up to 90% once they fix their data collection problem.A marketer’s time shouldn’t be spent collecting the information, or even reporting on it. It should be spent using that information to optimize their marketing efforts and increase gains (achieving goals).That’s why Analytics Annies are the stars of the marketing world. They have the time to dive into the meaning of the data, develop insightful recommendations and do actual analysis, not just build reports. Analytics Annies are so successful in their role because they:Automatically update their reporting nightly.Optimize budgets across all channels with clear attribution modeling.Consolidate their offline and online media performance to a single chart.Roll up all their agency-wide metrics into a single holistic view. Love it or hate it, data is essential to any agency professional’s existence.And where there’s data, there’s reporting. Marketers can’t and (shouldn’t) avoid reporting, so they have to increasingly become proficient with it.As clients have become more knowledgeable and demanding about reporting, their analysis and insights expectations have become higher. This adds additional stress to agency teams trying to manage more data, more frequently, and from more media sources.Subscribe to HubSpot’s Agency newsletter today.Data analysis can often seem like a painful burden, and marketers today are either avoiding it, or going crazy trying to make sense of the data overload by purchasing reporting tools to solve their problem.This leads us to wonder how the Marketing Marys and Analytics Annies of the agency world are solving their own marketing data reporting problems. With the sheer number of data sets to analyze, decipher and review, the life of marketing reporting analyst is becoming ever more complex.So how are agencies approaching this data problem? Let’s take a look at a day in the (reporting) life of Marketing Mary and Analytics Annie, each responsible for client reporting at their respective agencies.The Story of Two MarketersIt’s the first day of the month and Marketing Mary is starting the “Data Death March:” the painful task of manually gathering media channel data for month-end client reporting. This can take days — sometimes weeks of effort — only to spit out a basic report recapping what happened last month that the client will hopefully read.For Analytics Annie, the first day of the month is no different than any other day. She opens a client report (automatically refreshed with current media results), begins to analyze performance and develops timely, insightful recommendations to share with her client.Annie’s reports aren’t just a spreadsheet of numbers — they are factual bits of information organized in an easy-to-read report that shows not only the state of the union — but what and how to improve their marketing efforts.Data First, Then ReportingSo what’s the difference between Marketing Mary and Analytics Annie? Many might say Analytics Annie has a fancy data visualization tool to make her reporting automated. And they may be right — or she could actually just be looking at a report in Excel.The real reason Analytics Annie is able to spend her time on impactful analysis for her clients has nothing to do with her reporting tool of choice. It’s because she solved her underlying media data collection problem by way of automation.Mary, at some point, likely succumbed to using a data visualization tool for her reporting that promised all the bells and whistles. It looked good, seemed simple to use, and was going to take all the pain away to allow her agency to make reporting for all her clients effortless.But the tool wasn’t even collecting the necessary data to begin with. The challenge Mary was facing wasn’t a tool problem, it was a data problem. Without having the underlying data in a usable format to begin with, she was still manually gathering and preparing her media data, leaving no time for analysis.She put too much faith in the tool to solve her reporting problems that in the end, all she had was prettier dashboards, but not better or faster ones.Because Annie knew that she had to solve her data collection problem first, it made finding the right reporting tool much easier to justify and use, freeing up her time for analysis.A Single Source of TruthSolving the underlying media and marketing data aggregation problem is both simple and complex. The simple part? You need one single location (like a data warehouse or a marketing data management platform) to store all of your media data together.The hard part? Automating the data collection into the warehouse, building relationships between the disparate data sources, cleaning up jacked campaign tracking parameters and maintaining the integrity and accuracy of the data.A few agencies with large teams dedicated full-time to managing the agency’s data platform can do it in house using a data warehouse, like Amazon Redshift. If you do it yourself, you need to input the data in an automated fashion. Typically this will happens in two ways: Using History to Drive PlanningWhen you fix your agency’s approach to data and integrate all media channel data for all clients in one single location, the agency’s ability to drive data-driven media planning and forecasting exponentially increases.For Mary, client media planning revolves around crawling through monthly presentations, tracking down historical spreadsheets from different team members, and pulling an all-nighter in a conference room with bad takeout food to piece together some sort of educated plan for the client — only to know that this exercise is the first of many to come.For Annie however, simply accessing her single source of truth to analyze all media performance over a number of years, visualize media mix patterns and changes, and aligning these patterns to spend and performance, happens dynamically within a few minutes.Not only does this approach yield real data-driven planning grounded in accurate data, Annie is spared the heartburn and fatigue from the all-nighter and greasy takeout food.Building a Winning Data ApproachIn this scenario, Marketing Mary represents what most agencies are struggling with today. In fact, I think it is safe to say that most agencies have historically treated analytics as a means to justify their strategies and tactics. This lack of focus has created thousands of exhausted Marketing Marys everywhere in the agency industry.To fix the marketing data problem, agencies need a data engine and a solid analytics strategy. The steps below are a good place to start: Topics: Originally published Nov 29, 2016 5:00:00 AM, updated February 01 2017 Build APIs into the source systems.Create an ETL process to upload source files. Data-Driven Marketing Don’t forget to share this post!last_img read more

Here is What OSU Players Will Receive as Bowl Gifts

first_imgBowl season is fun. The players get to spend that much more time with their teammates and coaches. They get to travel with their team and some get to play in front of friends and family that may not be able to make it to Stillwater.But among the more underrated perks of a bowl trip for the players are the bowl gifts that each bowl’s officials give out. The SportsBusiness Journal has released a list for each of the 2016-17 bowl season’s games with what each player will receive.Oklahoma State and Colorado players will each received a gift set that includes: Apple Watch Nike+ (retails for around $399), $110 Best Buy gift card, myCharge HubPlus portable charger, team panoramic photo, and a mini-helmet.There is an NCAA limit of $550.00 value per person. *Of course there is.*Check out the full list to see what each bowl game’s officials give out. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

WATCH: Alamo Bowl Hype Video Should Get You Ready

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. You ready? I’m ready. The lead-in to bowl games is always so strange because there’s no rhythm to the month of December anyway. Nobody is working. Everybody is traveling. The days are disjointed and the weeks are all off. It feels bizarre to be covering a game tonight, but here we are. This video should at least start getting you ready.ONE. LAST. RIDE. It’s GAME DAY! #GoPokes #okstate @valeroalamobowl pic.twitter.com/6JqFXEhHj5— Mike Gundy (@CoachGundy) December 29, 2016last_img read more

Brandon Weeden on OSU’s Spring: ‘I’m Impressed’

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Brandon Weeden recently made it back for an Oklahoma State spring practice, and he talked about the team and his time there in an interview with Allison Gappa.“I’m impressed,” said Weeden of the team at the beginning of April. “I told all the coaches — especially Coach Glass — that these guys look different than when I was a sophomore or a freshman.“We had some good looking athletes but especially D-line and some of these receivers. I’d be the shortest guy in the quarterback room. Guys look good. Playing fast, which I like to see.”Weeden was particularly enthralled with the Mason Rudolph-James Washington twosome because of how it reminded him of himself and No. 81.“I’m sure they’re going to break every record we ever set, and I hope they do,” said Weeden. “I hope they do. I’m excited for Mason more than any of them.”Yes, this is probably true. Rudolph probably will end up with all the career QB records. But Weeden will still have him from a per-season perspective.Either way, it’s pretty cool to hear the best QB1 in school history comment on the one who will probably go down as the second best.We caught up with @bweeden3 at practice last Friday. Check out his interview with @AllisonGappa after the scrimmage. #okstate pic.twitter.com/3ijUlNitaF— Cowboy Football (@CowboyFB) April 4, 2017Also, nice pullover.last_img read more

Wenger not ready to prioritise Europa League

first_imgArsenal Wenger not ready to prioritise Europa League Jamie Smith Last updated 1 year ago 07:13 3/3/2018 FacebookTwitterRedditcopy Comments(0) Arsenal Arsène Wenger Milan Milan v Arsenal UEFA Europa League Brighton & Hove Albion v Arsenal Brighton & Hove Albion Premier League Videos Despite Arsenal being 10 points outside of the Premier League’s top four, the Gunners boss isn’t ready to fully focus on Europe Arsene Wenger will not shift Arsenal’s focus to the Europa League despite his side’s problems in the Premier League.Arsenal’s chances of Champions League qualification through the league appear remote, with the Gunners sixth in the table, 10 points outside the top four with 10 matches remaining.Next week’s Europa League round-of-16 tie against Italian giants AC Milan follows a trip to Brighton and Hove Albion on Sunday. Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp But although the Europa League winners earn a place in the Champions League – the route taken by Jose Mourinho’s Manchester United last season – Wenger says Arsenal will not necessarily prioritise the competition.”Look, I think we are in a situation where we first have to try and win the next game before making too long calculations,” said Wenger, whose side have suffered successive 3-0 defeats against Manchester City.”The game after always has an input and you always have that in your mind when you play so many games one after the other.”Jack Wilshere missed Thursday’s Premier League loss to City with an ankle injury, but Wenger is unsure whether the midfielder will be fit to return at the AMEX.”I don’t know because he has not practiced,” Wenger said. “I don’t know.”I will have to rest some players who gave a lot against City, for sure, because we have played a lot.”We will see how well he recovers.”With seven defeats in all competitions since the start of 2018, Arsenal have been beaten more times this year than any other Premier League side.But despite confidence dropping in the Gunners squad, Wenger backed himself to turn around a poor situation at Arsenal.”I’m always ready for a fight,” Wenger added. “Of course I am very disappointed but I have experienced these situations before.”I have faced difficult situations in my life and it helps to deal with this.”[I have] experience and desire to change things and to continue to help the team.”last_img read more

Mourinho hails ‘humble’ McTominay

first_imgManchester United Mourinho hails ‘humble’ McTominay following maiden Scotland call-up Dom Farrell 20:39 13/3/2018 FacebookTwitterRedditcopy Comments(0) Manchester United Premier League Manchester United v Sevilla UEFA Champions League Scotland The Manchester United manager has paid tribute to an emerging midfield star who has seen his domestic efforts recognised at international level Jose Mourinho believes Scott McTominay’s humble nature and willingness to learn is behind the Manchester United midfielder’s rapid rise.The 21-year-old has enjoyed an impressive breakthrough season at Old Trafford this season and was rewarded with a maiden call-up into the Scotland squad on Monday for forthcoming friendlies against Costa Rica and Hungary.McTominay, who was born in Lancaster so is also eligible to play for England, played a key role in United’s recent matches against Sevilla, Chelsea and Liverpool. Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp Ahead of the return against the LaLiga side in the Champions League, Mourinho praised the youngster’s studious approach to his profession”He’s playing well. He is using every minute on the pitch and outside the pitch to learn,” said the United boss, whose side shared a 0-0 draw at Sevilla in the first leg of the last-16 tie.”He’s humble, he wants to learn. He doesn’t want headlines or flashes. He just wants to work, improve and be useful for his team”He was progressively getting chances to play. He got the injuries of Michael Carrick, [Marouane] Fellaini, [Paul] Pogba and [Ander] Herrera – basically all of the midfield players I have.”He was getting minutes and getting experience and the best way to improve is to be on the pitch. He is a good learner.”Mourinho added: “I remember his beginning when he was not always on the bench but I was taking him with the team as an extra player.”I remember him clearly in the dressing room, in the meetings eating every word, listening to everything.”I think his humble nature is what is making him a good player for us.”last_img read more

Mourinho: I won’t run away or cry

first_imgJosé Mourinho ‘I won’t run away or cry’ – Mourinho remains defiant in face of Man Utd criticism Peter Hanson 23:19 16/3/2018 FacebookTwitterRedditcopy Comments(23) Jose Mourinho Manchester United Getty Images José Mourinho Manchester United v Sevilla Manchester United v Brighton & Hove Albion Manchester United Brighton & Hove Albion FA Cup Sevilla UEFA Champions League The Red Devils boss referred to pages of notes as he hit back at his critics following their elimination from the Champions League Jose Mourinho insists he will not “run away or disappear” from his responsibilities after launching an impassioned defence of his Manchester United tenure.The Portuguese has faced severe criticism over his tactics in the wake of United’s dismal Champions League last-16 exit to Sevilla on Tuesday.Mourinho was particularly panned for the defensive mindset the Red Devils set up with in the 2-1 defeat, as Wissam Ben Yedder’s double put the tie beyond United, and his comments that it is not a new situation for the club attracted further scrutiny. Article continues below Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp But, armed with a collection of notes that he referred to, Mourinho delivered an emotional 12-minute diatribe fighting back against his critics in his latest media conference, pointing to United’s recent history and that of Manchester City to explain his team’s recent struggles.”I say to the fans that the fans are the fans and have the right to their opinions and reactions. But there is something that I used to call football heritage,” he said.”And what a manager inherits is something like the last time that Manchester United were in the Champions League final, which didn’t happen a lot of times, was in 2011. Since 2011, 2012, out in the group phase, the group was almost the same group we had this season, Benfica, Basel and Galati from Romania. Out in the group phase.”In seven years with four different managers, once not qualify for Europe, twice out in the group phase and the best was the quarter-final, this is football heritage. And, if you want to go to the Premier League, the last victory was 12-13 and in the four consecutive seasons United finish seventh, fourth, fifth and sixth. So, in the last four years, the best was fourth.”This is football heritage. It means that when you start the process you are here, you are there or you are there, it is heritage.”Those stats are real. I give you a couple more: In the last seven years the worst position of Manchester City in the Premier League was fourth, in the last seven years Manchester City was champions twice and, if you want to say three times, they were second twice. That’s heritage.”Do you know what is also heritage? It is that Otamendi, Kevin de Bruyne, Fernandinho, Silva, Sterling, Aguero, they are investments from the past, not from the last two years. Do you know how many United players left the club last season? See where they play, how they play, if they play. That’s football heritage and, one day, when I leave, the next Manchester United manager will find here Lukaku, Matic, of course De Gea from many years ago, they will find players with a different mentality, a different quality, a different background, with a different status, with a different know-how.”And, for some reason, you go to the Champions League quarter-final like today and there are four clubs that are always there, always there. Barcelona is always there in the past seven, eight years, Real Madrid, Juventus, Bayern Munich and then, of course, appear now and again, another club like my Inter, like some other clubs like Monaco last season.”Mourinho went on: “Life is good, I have an amazing job to do. “Yesterday I met a new person working in the club – different area to me, nothing direct with me – a person that came from another club. I asked, ‘Why did you decide to come?'”He told me ‘Because I did a fantastic job in another club and I know that I have a huge job to do so I have a challenge’. “I said well done, my decision was based on something similar. I could be in another league where the title is in the pocket, practically won before a ball is kicked.”But I’m not there, I’m going to be here. No way are you going to change my mentality. For me, I don’t know if you know the expression, there is a quote I like; ‘In every wall is a door, every wall is a door’.Wissam Ben Yedder Ashley Young Sevilla Man Utd 13032018Jose Mourinho Manchester United Sevilla“I’m not going to run away, disappear, cry, because I heard a few boos. I won’t disappear from the tunnel running immediately, the next match I’ll be first to go out.”I respect the fans, I’m not afraid of anything. When I was 20 years old, I was nobody in football, I was someone’s son.”And now, at 55, I am what I am, I did what I did because of work, because of my talent and my mentality, so they can be together. I understand that for many, many, many years it was really hard for people that don’t like me to say, ‘Here he is again, he wins again’.”So, for those months I win nothing, 10 months nothing. Last title I won was 10 months ago. I beat Liverpool, Chelsea, lose to Sevilla – it’s their moment to be happy.”I also learn that in my religious formation to be happy with the others’ happiness even if the others are your enemies.”last_img read more

Big 12 Turned Upside Down With Wild Underdog Saturday

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. This is how close OU was to recovering an onside kick to potentially force OT or win the game… pic.twitter.com/E8QvwlJYoj— Bleacher Report (@BleacherReport) October 26, 2019Watch how Kansas won just their sixth Big 12 game this decade (not a typo, they’re really 6-79 since 2010 … of course Tech showed below why they’re 29-56).This is why Kansas just won. Unbelievable mistake by Texas Tech after the blocked kick. Jayhawks kick again and win on 32-yard FG. pic.twitter.com/gI2uYSfanS— Max Olson (@max_olson) October 27, 2019Add it all up and somehow Baylor is sitting at home chuckling like Kevin at what transpired on Saturday. The Bears have a 1-3 WVU team coming to Waco on Thursday night, and are two wins over the right teams from locking up a Big 12 title appearance.As for the Pokes? Well, it looks more condensed than it did a week ago, but I’m not sure it necessarily looks a lot better. If they take care of TCU next week, that’s when it starts to get a little optimistic.Beat TCU and then you have two of those one-win teams (Kansas and WVU) left plus OU at home. We can start to dream a little bit then, I suppose. Although I don’t know if an Alamo Bowl appearance counts as dreaming. The Tech loss hurts. Don’t lose to Tech, and all of a sudden you’re third in these standings with all the opportunity in the world.Screen Shot 2019-10-27 at 6.58.58 AM.pngI’m not convinced all is well after OSU’s statistical outlier of a game (more defensive INTs than penalties in a single game has only happened one other time in the Gundy era), but as Saturday proved, you get wins however you can get them in the Big 12.Lastly, I thought this from Carson was good. The Big 12 isn’t the best league or the most talented. But it’s definitely the fairest, which — ironically? — hurts you when it comes to both national perception and playoff appearances.Today is a reminder The Big 12 is really hurt by the round robin, 9-game conference schedule. The last team to go undefeated in the regular season? 2009 Texas, before the round robin schedule. Other conferences can avoid playing the best teams in a given year & less conf. games.— Carson Cunningham (@KOCOCarson) October 27, 2019The Big 12 cannibalized itself on Saturday as four dogs beat four favorites on one of the weirdest slates in recent memory (and it’s not as if there haven’t been weird slates!).The fun part here is that we haven’t even reached November yet.So now it’s Baylor …. and then OU … and then everybody else pelting each other with rocks trying to sniff third place with a shot at second down the stretch. I’m thankful for a day of madness because it included Oklahoma State, which is still one of those teams lingering in the middle. After what transpired on Saturday in Ft. Worth, Manhattan, Lawrence and Ames — and given how this season has gone — that’s about all anyone could ask for.*Depending on where you wager on CFB Four underdogs* on Saturday. Four Big 12 wins. Chaos, honestly.OU’s early tilt with Kansas State ended with a video review about whether a corkscrewing onside kick hit a player before it went 10 yards and whether that player was blocked into the ball or whether he ran into it himself. And that was the second weirdest ending of the day in the conference … in the state of Kansas.A review.• Kansas State was a 21.5-point dog at home (won by 7)• Oklahoma State was a 10.5-point dog on the road (won by 7)• TCU was a 1.5-point dog at home (won by 10)• Kansas was a 4-point dog at home (won by 3)That’s 37.5 points piled up on four outright winners. The Sooner tears after getting smoked in the Little Apple — I might add — were tasty.Screen Shot 2019-10-27 at 7.20.06 AM.png“There’s a lot of parity week to week,” said Mike Gundy after his team won for the 10th time as a road underdog since he took over in 2005.“A lot of times it comes back to those three things we talked about (turnovers, penalties and big plays). That’s the one thing that college football has going for it right now is parity week to week. The fans love it, people that come to the games love it, TV networks love it.”This is true. We all do kind of love it. The OSU and TCU wins were fairly straightforward (as far as this nutty conference goes anyway), but K-State was wild, and then Kansas was a fever dream. [whispers] I have no idea how this call was overturned for Kansas State, and I don’t really care.last_img read more

Tite: Neymar ready to shine for Brazil

first_imgWorld Cup ‘Neymar is ready to shine for Brazil’ – Tite sounds warning to World Cup rivals Iain Strachan 01:56 6/17/18 FacebookTwitterRedditcopy Comments(0) Neymar Brazil 2018 Getty Images World Cup Brazil Brazil v Switzerland Switzerland Neymar Brazil coach Tite has said Neymar is yet to return to peak condition, but expects the forward to make an early impact at the World Cup. Neymar is yet to reach 100 per cent in his recovery from a broken foot but is poised to star for Brazil at the World Cup, according to head coach Tite.The 26-year-old forward, the world’s most expensive player following his €222 million (£194m/$258m) switch from Barcelona to Paris Saint-Germain last year, sustained a fractured metatarsal in February, placing his World Cup participation in some doubt.The former Santos attacker made a scoring return to action in friendly wins over Croatia and Austria prior to Brazil’s arrival in Russia, where they will take on Switzerland in their Group E opener in Rostov-on-Don on Sunday. Article continues below Editors’ Picks Perfection from Pulisic: Chelsea’s Captain America has arrived in the Premier League Why always Raheem? ‘Unplayable’ Sterling setting a standard Man City’s other stars need to match ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar And while Neymar still has work to do to get back to his very best level, Tite believes he is still capable of exerting a decisive impact as Brazil go in search of a sixth World Cup triumph. “Neymar is not 100 per cent yet,” he told a news conference at Rostov Arena. “But he is very privileged physically, his sprinting capacity and his speed is really impressive, he hasn’t lost that. He’s not 100 per cent yet. But he’s good enough to play very well.”It remains to be seen who Tite chooses to play alongside Neymar in attack, with the coach refusing to confirm Chelsea’s Willian will be part of the expected three-man frontline.  “Well, you’re going to see this on the pitch, it changes, it gets stronger, it shows itself,” he said of his preferred XI, as Gabriel Jesus, Douglas Costa and Roberto Firmino also vie to feature from kick-off. “With 23 top athletes, today yes [Willian could start], but I can’t say about tomorrow, I don’t know what could happen, if you have a physical problem… I would like him to play a lot but he has to prove himself.” After suffering a crushing 7-1 loss to Germany in the semi-finals of the previous World Cup on home soil, Brazil also underwhelmed in the Copa America, a group-stage exit in 2016 ending Dunga’s second spell in charge. Neymar GFXThe Selecao have flourished under Tite, though, and the focus of the 57-year-old, a Copa Sudamericana and Copa Libertadores winner with Internacional and Corinthians respectively, wants Brazil to sustain their excellence in the lead-up to the finals in Russia. “It was a challenge, it still is, to keep the standards [up],” he said. “We were challenging them [the players]. We want to have this expectation for ourselves. We want every game to reproduce this standard or even top it.”At the emotional level, there’s all this pressure. I feel like the world is looking at us… The [score at the] final whistle you can’t always control. Football is like that.”last_img read more

10 months agoArsenal forced into early kick-off for Europa League tie

first_imgArsenal forced into early kick-off for Europa League tieby Freddie Taylor10 months agoSend to a friendShare the loveArsenal will be forced to play their Europa League round of 32 at 5pm, UEFA have confirmed.UEFA regulations do not allow teams from the same city to play on the same day.With Chelsea receiving priority after winning the FA Cup, Arsenal have been given the early time slot.A statement from UEFA read: “Due to the city clash between Chelsea FC and Arsenal FC, and in order to respect the sporting criteria of the competition (both teams are seeded and have to play the return leg of their respective round of 32 ties at home), one of the two return-leg matches will be played on a Wednesday.”In accordance with the principles set by the Club Competitions Committee, Chelsea FC have priority, having won the national domestic cup. Arsenal FC with therefore play their return leg in the round of 32 at home on Wednesday 20 February 2019, at 18.00 CET (17.00 GMT), irrespective of their opponents.”The Gunners have drawn BATE Borisov for the tie, while Chelsea will face Malmo. About the authorFreddie TaylorShare the loveHave your saylast_img read more

9 months agoJuventus coach Allegri: Ronaldo needs to win something here

first_imgAbout the authorCarlos VolcanoShare the loveHave your say Juventus coach Allegri: Ronaldo needs to win something hereby Carlos Volcano9 months agoSend to a friendShare the loveJuventus coach Max Allegri says Cristiano Ronaldo will be determined to win the Supercoppa.Allegri was asked if CR7 brought a stronger winning mentality to Juve.“He’d have to win something first to prove that. Cristiano is accustomed to winning, he has won four of the last five Champions Leagues and many more trophies. Ronaldo is the best player in the world and an added bonus for us. The situation has certainly improved with his presence, although Juve already had great strikers.“However, let’s not forget that Juve have played two Champions League Finals in the last four years and they were against what at the time were the best teams in the world. When it comes to that tournament, you need good luck too.“The Scudetto is one of our objectives, as are the Coppa Italia, the Supercoppa and the Champions League. We want to reach the end of the season with as many trophies as possible.” last_img read more

Edgy comedy duo Williams and Ree inundated with hate mail loses work

first_imgJohn MurrayAPTN InvestigatesThe comedy duo of Williams and Ree has been inundated with hate mail and has had concerts in Canada cancelled because of what many called racist comments during a tribute concert for the Humboldt Broncos in late April.“I can count on one hand the complaints that we had up until this one,” said Terry Ree who was reached by APTN Investigates in Florida after a show. “You know the complaints that the people who were usually offended were usually drunk white people who didn’t understand what we’re doing. Certainly to call us racist is the furthest thing from our minds. We just had fun.“We had fun and soon realized that we were actually doing more good than harm because we were showing people how stupid it is to be racist and to hate.”The Casino Regina cancelled a May 24 engagement after their performance April 27 in Saskatoon caused an uproar on social media.The duo, comprising of Bruce Williams and Ree who also call themselves The Indian and The White Guy, tour North America with their show combining music with comedy that plays on stereotypes.Ree said Williams had already apologized on the group’s Facebook page but it was deleted because of the response it received.“Hundreds, hundreds of hate mail. Death threats you know. I mean vulgarity, like I can cuss with the best of them but I’m telling you it was crass,” he said, “So I just said ‘take that whole thing down.’”The April 27 incident came to light after an Instagram post by Miriam Dreaver.“Got asked to come to the Humboldt concert. Left early though. I’m all about supporting other humans but when the MC says ‘country girl shake it for me now, shake it for me, shake it for me, shake it for the Indians with the STDs’ and everyone in there, except my friend and I, roared with laughter,” Dreaver wrote.The post has since been deleted after Dreaver began receiving hateful messages.She said that there were many more supportive and positive comments than negative ones.Unfortunately, the negative ones were often personal and vulgar, she said.When reached by APTN, Ree, who is Sioux, said that he and his partner Williams (who is not Indigenous) were working in Seattle when Country Thunder proposed the concert.They immediately agreed and left Seattle on the Friday of the tribute concert, travelled all day and performed that night.“So we had very little sleep Thursday night, drove to the Seattle airport early morning, we flew to Saskatoon and got off the plane at five o’clock. We went to the venue at seven o’clock. The show started and we did what we do,” Ree said.They performed between musical acts and were well into the show when the incident occurred.When APTN spoke to Dreaver she said she was there with her friend Bernadette Anaskon and they were the only visibly Indigenous people in their vicinity.She told APTN that she has a good sense of humour but the comedy that night didn’t sit well with her. When Williams and Ree started singing she had an immediate reaction.“As soon as I heard the tone of their song, like as soon as I heard them start singing, I was like here we go. It’s like I knew it was coming. And then boom and I was like ‘nah I don’t want to stay here,’” she said.Others also weighed in on the controversy by posting on the Country Thunder Foundation Facebook page.“Pretty sad that you use this tragedy to slam another race with your comments,” Rhonda Copegag posted. “Last I checked we are all human and all bleed the same color. Guess you never thought that this whole world was mourning this tragedy also, including the ‘[I]ndians’. I am disgusted by your actions.”Bernadette Anaskon also offered her opinion on the promoter’s Facebook page.“Even though I’m for Humboldt and what they stand for because I relate, being a hockey mom but to hear tonight from one of the announcers and his ridiculous comment. I’m amazed at the ignorance of our society,” she said.Anaskon attended the event with Dreaver. She told APTN that they were there having a good time laughing when they heard the song line.They both looked at each other and immediately decided to leave.“My initial reaction to hearing what he said, as we were busy laughing, talking and having a good time, it was like OK wait what?” Anaskon said. “You know I looked at her and I was like shocked. And I was standing and I’m like did he just say that and then she said yeah. I said oh my god, why would he say that? And then she’s like are you ok? I look around and I’m like geez. And then she was like are you OK and I’m like No. She’s like you do you want to leave? I’m like yeah let’s go.”Anaskon was there to support the Humboldt Broncos.“My kid is around that age. He made pre-season with the Blackhawks for Beardy’s and you know it was his dream to jump on the bus. And he goes as a stats person and a trainer for a bantam team in Regina. And you know they lost one of those of guys, you know a 16-year-old on the bus, so it pulls on my heartstrings” she said.Facebook threats and insults were hurled in both directions, by Indigenous and non-Indigenous people alike, according to both Dreaver and Ree.Dreaver, in a follow up Facebook post after deleting the initial post said she didn’t intend to promote hate.“I just wanted to say. I don’t promote hate or anger but what happened at that show was inappropriate in my eyes. I wasn’t a fan of the jokes, especially at this time, and that’s OK,” she said.Ree felt otherwise.“It certainly did invoke hate,” he said. “You know, hundreds of people who have never seen us and have no idea what we do sent hate mail and we lost a job. They cancelled us at Regina at the casino where we played every other year since the casino started.”SaskGaming, the corporate body for Casino Regina, offered the following statement by email: “Due to content concerns stemming from the recent Humboldt Broncos tribute concert, Casino Regina has made the decision to cancel the Williams and Ree comedy show originally scheduled for May 24, 2018 in the Show Lounge. All ticket holders will be refunded using their original method of payment.”Saskatoon resident, concert attendee, and former APTN corresondent Larissa Burnouf, shared Casino Regina’s Facebook announcement with the following comment.“Bravo Casino Regina!! Racist ‘jokes’ at a tribute concert for the Humboldt Broncos is not acceptable and we were all extremely offended by the things these men were saying at the show. I will never attend another Country Thunder production again,” Burnouf wrote.Country Thunder Music Festivals is a promoter and organizer of concerts and music festivals like the Craven Country Jamboree in Saskatchewan.Despite the cancellation in Regina the duo is slated to host the Craven Country Music Jamboree this summer and will be opening for The Bellamy Brothers at River Cree Casino in Edmonton in November.Country Thunder Music Festival Foundation sponsored the event with proceeds going the victims and families of the tragic motor vehicle collision on April 6 that took the lives of 16 people.APTN reached out to Country Thunder but calls were not returned.Ree wanted people to know they are about having fun.“I just want anybody who thinks we are hate, come see the show. You know, we tell them up front that we’re not politically correct and if you’re easily offended this might not be the place for you. And then we do what we do,” he said.jmurray@aptn.ca@murrjwlast_img read more

Canfor temporarily curtailing production capacity in BC

first_imgVANCOUVER, B.C. – Canfor Corporation has announced that it will be temporarilycurtailing operations at three British Columbia mills due to log supply constraints, log costs and current market conditions.Canfor’s sawmill in Vavenby will be curtailed for six weeks from February 11 to March 22, 2019.In addition, Canfor’s sawmills in Houston and Mackenzie will be curtailed for one week each in Q1. According to Canfor, these curtailments will reduce production output by approximately 40 million board feet.This is in addition to the approximately 150 million board feet of production capacity thatwas curtailed by Canfor in Q4 2018 and early Q1 2019, as previously announced.Canfor has 13 sawmills in Canada, with a total annual capacity of approximately 3.8 billion board feet.last_img