Which Format Is Right for Your Next Blog Post?

first_imgChoices are hard.And when it comes to choosing the right format for your next blog post, there’s quite the smorgasbord to choose from. Perhaps how-to posts are your forte. Or maybe you just can’t resist the list. But just because you have a signature format, doesn’t mean it’s necessarily right for the topic you’re blogging about.Aah … decisions, decisions. It’s okay though! We’re here to help you through it. So in this post, I’m going to break down some of the most popular blog post types and formats to help you determine which one is right for the blog idea you’ve got milling around in that head of yours.That said, keep in mind that some posts may even straddle two or more formats. I’ve written thought leadership posts that could also probably be classified as list posts. And if I’d added a SlideShare to them? They would’ve straddled three! The point is to recognize that there isn’t just one type of blog post you can create — and some formats are much more suitable for certain ideas than others. Another thing to consider is that a lot of times, it will all boil down to the angle you take on a topic. For example, if I wanted to write a post about social media, there is probably a different angle I could take that would work for each of the following formats. It will all depend on the angle I decide to take.Download Now: 6 Free Blog Post Templates13 Popular Blog Post Types & Formats to Choose From1) The How-To PostIn a Nutshell: Posts that tell your readers how to do something. This is one of the most common blog post formats for business bloggers. It makes perfect sense, considering how-to posts are inherently educational and great for generating traffic from organic search. Use how-to posts when your topic has to do with educating your audience about how to do something they might not know how to do.Oftentimes, how-to posts can also be strengthened by supporting visual components for concepts that lend themselves to visual explanations, like an instructional video (see third example below), or a visual aid (see second example below). For more information about how to write an awesome how-to post, check out the first example below (how meta, right?).Download a Free How-To Blog Post Template HereExamples:How to Write Stellar How-To Posts for Your Business BlogHow to Map Lead Nurturing Content to Each Stage in the Sales CycleHow to Create a Facebook Business Page in 5 Simple Steps [With Video!]2) The ListicleIn a Nutshell: Posts featuring content presented in a list format. Another very popular blog post format, the list post (commonly referred to as a “listicle”), is characterized by content organized in a list. List posts are easily recognizable by their titles, since they usually include a number in headline, and they’re great formats for beginner bloggers since they’re very formulaic. Unfortunately, it’s for this reason that listicles have gotten a bad rap, and are often perceived as low quality pieces of content … probably because there are indeed a lot of crappy list posts out there.But when done right, lists posts are great for posts that seek to aggregate tips, tactics, or ideas under a certain topic, and they can result in high-quality content. Plus, people love ’em! To learn about how to create a high-quality list post, check out this post. (Bonus: It also happens to be a great example of a list post in and of itself, in addition to the few below.)Download a Free Listicle Blog Post Template HereExamples:30 Terrible Pieces of Social Media Advice You Should Ignore12 Automated Workflows You’ll Kick Yourself for Not Using12 Things You Should Be Using Your Blog For (Besides Blogging)3) The Curated Post In a Nutshell: Posts that highlight and curate other content around a certain theme.Another post that has historically (yet undeservingly) gotten a bad rap is the curated post. Although it’s sometimes perceived as lazy and unoriginal, curated content can actually be extremely helpful to readers, since the research component of them can be very time consuming, and the end result is a compilation of helpful resources all in one place.The curated post is ideal for aggregating content such as industry examples, statistics, quotations, and videos — among other things. It’s also great for building relationships with the other bloggers and businesses you highlight within your curated content.Examples:15 Phenomenal TED Talks You Need to Watch Today10 Brands That Jumped on Instagram Video (And Rocked It)15 Examples of Brilliant Homepage Design4) The Thought Leadership Post In a Nutshell: Posts that make you think.One of the more difficult types of posts to write, thought leadership-style posts usually take the form of pontification about things like where the industry is headed or industry trends that seem to be emerging and what they mean.For this reason, they’re not really the type of post you can just decide to write at the drop of a hat, like, “I’m going to write a thought leadership post today!” Rather, they’re usually the result of thoughtful examination of things you’ve noticed or have been thinking about over time, and they tend to be speculative and sometimes controversial in nature. They also tend to spark some great discussions!Examples:What the Future Holds for Business BloggingHow Social Media Capitalism Will Affect Your Future Marketing StrategyWhat the Death of Google Reader REALLY Means5) The Fun PostIn a Nutshell: Fun posts that are meant to entertain you.Because who doesn’t love to laugh, smile, or be amazed? Content whose main purpose is to entertain does have a place in your content mix, and it can be very refreshing to your audience — as long as it’s in moderation.These types of posts are great for publishing during holidays, the end of the day, the end of the week, and other times when your audience is burnt out, winding down, or could use a break from some of the more, um, intellectual content on the web. Just make sure you stay true to the focus of your blog overall by ensuring the concept of your fun post has a relevant tie-in. For more on the benefits of entertaining content, here’s why you should publish content for entertainment value alone every once in a while.Examples:Random Thoughts From Marketers Like You13 Hilarious Examples of Truly Awful Stock Photography16 Marketing Pick-Up Lines to Snag Your Next Hot Date6) The ‘What’ PostIn a Nutshell: Posts that explain a concept.The ‘what’ post is perfect for introductory-style content geared toward a beginner audience. In general, the ‘what’ post serves to introduce and explain a concept, whether it be an industry trend, tactic, or tool; and it typically highlights what it is and why you should care. Linking to or including a call-to-action for more in-depth, intermediate content (like an ebook or another blog post) about the topic at the end of the post is a great best practice for ‘what’ posts.Download a Free “What Is” Blog Post Template HereExamples:What in the Heck Is Co-Marketing?What’s the Deal With This Whole ‘Context Marketing’ Thing?What Is a Landing Page and Why Should You Care?7) The ‘Why’ Post In a Nutshell: Posts that explain why.These posts are great when you’re trying to call attention to and emphasize the importance or significance of a certain topic, whether it be a trend, a tool, or a concept in general. Given their nature, these types of posts tend to be pretty introductory as well. In these posts, it’s smart to back up your why argument with supporting examples, facts, and statistics that will help convince the reader the topic is something they should care about. Think about it as something of a persuasive article.Examples:Why Purchasing Email Lists Is Always a Bad IdeaWhy You (Yes, You) Need to Create More Landing PagesWhy You Should Consider Inbound BEFORE Your Next Site Redesign8) The Feature StoryIn a Nutshell: Posts mimicking the style of a human interest story, detailing concepts and ideas of specific market interest.This type of post is great for topics, people, or trends that are worth more in-depth, detailed research and commentary. One of the more journalistic types of blog posts, these articles tend to be hard to define in a blanket statement and more of a “you’ll know it when you see it” kind of post.Examples: The Best Marketer in Silicon Valley Is Doing Everything You’re Not Supposed to DoI’m Not You, You’re Not Me. So Why Do We Have the Same Internet?Billion Dollar Babies: Are All These Little Companies Really Worth $1 Billion?9) The FAQ Post In a Nutshell: Posts that adopt a question and answer (Q&A) format.The FAQ post is another format that’s great for beginner bloggers, considering the Q&A format is a built in template. These posts are great for addressing common questions your audience has, grouped under a specific topic.A great way to generate posts like these is to ask your sales and services departments — the people who are talking to prospective and current customers all the time — to write down any common questions they hear. You can also collect questions you get from blog and social media commentary, as well as attendee questions during webinars. These questions are great fodder for Q&A type posts, and as a result, they can become great resources for your sales and services teams as well.Examples: Answers to Your Top 7 Questions About Mastering LinkedInAnswers to Your Top 7 Questions From the Science of Inbound MarketingAnswers to Your Top 9 Questions About Using LinkedIn Ads10) The Interview Post In a Nutshell: Posts that feature quoted perspectives of a third party.Similar to Q&A formatted posts — since these posts may also be formatted as Q&As — is the interview post. Fantastic for introducing the perspective of a third party on a particular topic, interview posts are also great for developing relationships with the industry experts or influencers you interview. They also open up the opportunity for greater reach, especially if the interviewee shares the resulting post with their networks.Examples:The Future of Inbound: Shel Israel Looks Ahead to ‘The Age of Context’Being Full of Sh*t Doesn’t Work AnymoreA Chat With a Marketer Who Has to Fight for His Budget11) The SlideShare PostIn a Nutshell: Posts that feature an embedded SlideShare presentation.Posts that are built around a specific SlideShare presentation do require a little bit more time investment and design savvy than the average text-based post, but the results are usually worth it. Content that lends itself well (but isn’t limited) to SlideShare presentations include the curation of visual examples, quotes, charts, quick takeaways, and general storytelling. SlideShare-focused posts also make great social media fodder, since visual content is so shareable and social friendly (Hint: LinkedIn also owns SlideShare ;-)Examples:7 Lessons From the World’s Most Captivating Presenters [SlideShare]15 Pearls of Wisdom From the Legendary David Ogilvy [SlideShare]S%*t PR People Do That Journalists Hate [SlideShare]12) The Infographic Post In a Nutshell: Posts that feature an infographic.Similar to the SlideShare post, the infographic post is also one that is high commitment and high reward. Infographics, when done well, are very sharable and likely to generate inbound links, but you do need some design chops to pull them off — or the money to outsource their creation to a designer. Infographics are great for compiling data and statistics in a visual way. They’re also great for organizing information in a timeline format, or presenting visual tips.Download a Free Infographic Blog Post Template HereExamples:What a Real Relationship in Social Media Should Look Like [INFOGRAPHIC]20 of the Most Memorable Marketing Moments in 2012 [INFOGRAPHIC]The History of Marketing: An Exhaustive Timeline [INFOGRAPHIC]13) The NewsjackIn a Nutshell: Timely posts that capitalize on something in the news.If you’re unfamiliar with the term, newsjacking refers to the practice of leveraging the popularity of a news story to support your sales and marketing goals. It requires the careful monitoring of news, and when done correctly, a newsjack post will relevantly tie the news to your industry in a timely fashion.To identify and capitalize on newsjacking opportunities, load up your RSS reader with a combination of popular news publications and popular industry publications — anywhere you could potentially discover news relevant to what your audience cares about. Never jacked the news before? Check out these four simple newsjack formulas to follow.Download a Free Newsjacking Blog Post Template HereExamples: Facebook Finally Rolls Out Graph Search to U.S. UsersTwitter Starts Highlighting Websites That Embed TweetsFacebook Launches Video on Instagram, Giving Twitter a Run for Its Money Originally published Jul 19, 2013 8:00:00 AM, updated April 09 2019 How to Write a Blog Post Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Google Algorithm Updates, Blogging Templates, and More in HubSpot Content This Week

first_img Originally published Nov 10, 2013 8:00:00 AM, updated February 01 2017 What kinds of new, original offers can I create? What different types of blog posts can I try out? How do I ensure all of my content is high-quality? At one point or another, all inbound marketers ask themselves these questions — and they should.After all, it’s good to constantly seek out new types of unique content to create, and work to ensure your content is as useful and applicable to your audience as possible.To get you into content creation beast mode (a really fun mode to be in), we’ve selected a few blog articles on the subject from this past week we think you’ll find rather helpful.We’ve also got holiday campaign advice, info on Google’s algorithm updates this year, and other popular posts featured on the blog these past seven days. So grab some coffee, sprawl out on the couch, and get your Sunday off to a productive start by reading up on the latest from Inbound Hub.’Tis the Season: 7 Steps to Prepare Your Holiday Marketing CampaignGameplanning your marketing campaign for the holidays doesn’t have to be stressful, time-consuming, or costly. Don’t believe me? Check out this post from the Marketing section of the blog to learn how you can strategize your tactics related to offers, social media, and SEO through the end of 2013.A Blog Post to Help You Write Blog Posts [+5 Free Blogging Templates]Speaking of your holiday campaign, blogging will likely play a pretty substantial role in your plans, right? Then you won’t want to miss out on these creative templates we put together to make your blogging a little bit easier to accomplish. Once you download the templates, you’ll realize it can be a cinch to generate comprehensive how-to posts (and other kinds) in practically no time.Google’s 2013 Algorithm Updates: A Look BackOh, the algorithms, they are-a-changin’. Google made some waves this year with numerous updates to its Panda and Penguin search algorithms, as well as with its unveiling of its latest formula dubbed Hummingbird. Get the scoop as to what these changes entailed, and learn about other intriguing decisions made by the company during the course of 2013.Memes vs. MBAs: What Is Quality Content, Anyway?After “What’s the meaning of life?” the second-most common question asked by people is “What exactly is quality content?” Okay, that’s a lie, but the question is nonetheless a pertinent one many marketers ponder. Thus, we decided to closely examine top-tier content from BuzzFeed and the Harvard Business Review (yep, two distinct ends of the content spectrum) to determine exactly what both publications consider to be quality content.15 Tips for Content Creators in “Boring” IndustriesWe hear it over and over again — B2B marketers claiming it’s impossible to blog about “boring” industries. Despite this oft-voiced belief, we just don’t buy it. Why? Because these marketing pros can learn the intricacies of blogging for these industries by taking 15 minutes to read these 15 expert tips from one of our latest posts featured in Inbound Insiders.Sales Qualification Improves Close Rates [New Data]This latest sales post from our own Pete Caputa delves into the need for sales managers to use sales qualification methods to determine who the best-fit leads are for their reps. Take some time to learn Pete’s methodology when it comes to scoping out leads and how qualification data can help managers become hands-on, first-rate coaches for their teams.What was the most interesting thing you learned this week on Inbound Hub? What do you want to see more of? Leave your feedback in the comments! Google Updates Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Funny Tweets & Social Media Examples From 17 Real Brands

first_img4) Old SpiceSee them on: Twitter | FacebookOld Spice is known for their funny — and often ridiculous — marketing content. And what better place to let their freak flag fly than on social media? Just take a look at their “About” descriptions on Twitter, as well as a few of the silly posts to Twitter and Facebook below. (My favorite might be their making fun of Twitter polls.) 14) IMPACT Branding & DesignSee them on: Twitter | FacebookAnother B2B company to grace our list, HubSpot partner IMPACT Branding & Design definitely gets the value of comedy, offering a great balance of educational content and a few laughs every now and then on its Facebook page. While not every post from IMPACT is exactly a knee-slapper, it’s a good reminder that a little humor can go a long way toward achieving likability.15) BissellSee them on: Twitter | FacebookBissell, the vacuum cleaner company (who would’ve thought?), knows how to crack a joke from time to time on their Facebook and Twitter pages. What’s great about Bissell’s humor is that it never sacrifices brand relevancy, as is evident by these smartly funny posts. #CharminAsks: What are you thoughts on streaming while streaming? pic.twitter.com/GgEjdbsm8h— Charmin (@Charmin) December 7, 2015 No shame in my #selfie game. These pics help my team see the state of hardware over time. http://t.co/kQmYm7dUJ9 pic.twitter.com/CtSQODPofA— Curiosity Rover (@MarsCuriosity) October 13, 2015 11) ZendeskSee them on: Twitter | FacebookIt can be hard for B2B companies to find the balance between humor and professionalism on social media. But Zendesk is one of the B2B brands that’s really nailed it. The folks on their social team use humor to elevate their message, make their posts stand out from the crowd, and infuse some lighthearted fun into an otherwise (*furrows brow*) pretty serious B2B world. Money is green, spreadsheets are blue, if you love numbers our Dublin Accounts Payable Administer job is for you. https://t.co/q3kVXRR63N— Zendesk (@Zendesk) January 20, 2016 You should give inspirational speeches! Can you sign my Skittles? pic.twitter.com/Ssqo9SSbjM— Skittles (@Skittles) January 27, 2016 What other brands can’t you help from following in social media, even for just a good laugh? Share with us in the comments.Editor’s Note: This post was originally published in August 2012 and has been updated for freshness, accuracy, and comprehensiveness. We heard Boehner left you a smoky office, @PRyan. This ought to do the trick. (cc: @chucktodd) pic.twitter.com/8EYVBtFLqD— BISSELL (@BISSELLclean) November 3, 2015 Good morning texts are cute, but have you tried bringing her Taco Bell?— Taco Bell (@tacobell) January 3, 2016 Did you hear about our #TacoEmojiEngine? Tweet us a 🌮 + any emoji to see what happens. pic.twitter.com/siObNdcqnT— Taco Bell (@tacobell) November 10, 2015 3) Innocent DrinksSee them on: Twitter | FacebookInnocent Drinks is one of my favorite brands to follow on Twitter and Facebook. They may be a smoothie and juice brand, but most of their social media posts aren’t about smoothies or drinks at all. Check out the examples below to see what I mean. We’ve always admired them for their consistently lovable branding. They’re silly, fun, clever, creative, and always stay true to their brand personality. IT’S #NATIONALCHEESELOVERSDAYEVERYTHING ELSE SHUT UP— DiGiorno Pizza (@DiGiornoPizza) January 20, 2016 What’s in a name? Everything. See Terrell Owens’ outtakes from Gouda Bacon Cheeseburger: A Cheesy Underdog Story.https://t.co/I9GAABpLRL— Wendy’s (@Wendys) December 14, 2015 Every day is abs day when you’re a snake.— Old Spice (@OldSpice) November 14, 2015 10) Moosejaw MountaineeringSee them on: Twitter | FacebookThe folks at Moosejaw Mountaineering call themselves “the most fun outdoor retailer on the planet,” according to their Twitter description — and they aren’t lying. Their social media content is basically all funny stuff. Some is related to the outdoors, some isn’t. Like A24, some of their Facebook posts sound like your best friend telling you an unfiltered story, like the MC Hammer example below. “Victoria Beckham would call you Supporty Spice!” Get your own personal cheerleader here: https://t.co/u0dW1eNba6 #custserv— Zendesk (@Zendesk) January 24, 2016 Netflix and chill? No, really. pic.twitter.com/ezcZ7V0peN— Netflix US (@netflix) July 22, 2015 The stuff fries dream about. pic.twitter.com/8F3wNcpHV9— Wendy’s (@Wendys) December 7, 2015 “Beavers?” If you’re wondering what that’s about, then you aren’t alone. Here’s an explanation — which goes to show how clever their social strategy really is: I’m on a road trip to Mars’ Bagnold Dunes. What’s new with you? pic.twitter.com/Ruwj5jhM1V— Curiosity Rover (@MarsCuriosity) November 21, 2015 Think your pet is messy? Wait till you see https://t.co/vWWpIhcnjw. Not pretty, but pretty darn cute. #PetHappens pic.twitter.com/eM79ypeupF— BISSELL (@BISSELLclean) February 1, 2016 12) Whole FoodsSee them on: Twitter | FacebookWould you “Holla for Challah bread”? Whole Foods wants you to, and that’s just one of its witty little Facebook updates. Mainly sharing recipe and food ideas through its Facebook page and Twitter feed, Whole Foods adds a dash of humor that makes it a lot more fun to follow than your average recipe source. We love their cheeky #HealthYeah hashtag, too. Scientists* say buying our smoothies for half price on @Ocado makes you 67% more attractive. https://t.co/x0jUPY4PAX pic.twitter.com/knXVZF1KKW— innocent drinks (@innocent) January 25, 2016 Satan works at @mashable pic.twitter.com/l87rCj7GbU— A24 (@A24) January 13, 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Bringing new meaning to the “QB sneak.” (w/ @MrLegenDarius & @robbyjayala) #MakeTheRightCall https://t.co/Ufe80wvrr8— DiGiorno Pizza (@DiGiornoPizza) January 14, 2016 They’re even known for being humorous in their replies to customers’ tweets, when appropriate. Here’s an example: It is now safe to bust a move about the cabin. #GronkIsMyCopilothttps://t.co/KeOXvAJ0NM— JetBlue Airways (@JetBlue) November 16, 2015 There are quite a few factors that go into what makes a brand “followable” in social media. Think about it from the follower’s perspective: Why do you choose to ‘Like’ or follow certain brands on social networks like Facebook and Twitter?It could be because they share valuable, educational content that appeals to your interests and needs. Or, it could be that they give you access to exclusive deals, coupons, or other promotions. Or, maybe they’re just ridiculously funny.Truthfully, the best brands to follow in social media should probably have a combination of all those characteristics. But I’d venture to say that many of you are following a brand simply for its entertainment value. (I know I am.) You know — the brands that really tickle your funny bone and sometimes even make your sides hurt from laughter. And while it may not seem like a funny update has any value, surely there’s value in showing off your personality and being a lovable brand, right?So to help bring out your inner comedian, we’ve compiled a list of brands whose social media presence gives us the giggles. Check ’em out. Click here to download even more examples of brands doing awesome social media marketing. The Funniest Tweets & Social Media Examples From Funny Brands1) CharminSee them on: Twitter | FacebookYou mean the toilet paper company? Darn tootin’! Serving as the original inspiration for this post, Charmin’s Twitter presence is definitely a must-follow. Just check out the following series of tweets to see what we mean. Charmin is a great example of a brand whose humor aligns with the products it sells. And don’t you just love that #tweetfromtheseat hashtag? Quick, eat these Skittles. There’s no time to explain. pic.twitter.com/AfAztSiOkV— Skittles (@Skittles) January 22, 2016 Originally published Feb 4, 2016 8:00:00 AM, updated July 28 2017 You really should make your own salad dressing… It’s really, really simple! https://t.co/X01h2dw38c #HealthYeah pic.twitter.com/A3AoB00y7z— Whole Foods Market (@WholeFoods) January 22, 2016 This just in: Lasagna is just spaghetti cake.— Moosejaw (@MoosejawMadness) January 17, 2016 Fill-in-the-blank Friday: two #customerservice agents walk into a bar _____.— Zendesk (@Zendesk) January 29, 2016center_img If you’ve got four bucks, you’ve got the 4 for $4 Meal. Take that, economy. pic.twitter.com/v8kmWW5E5l— Wendy’s (@Wendys) October 12, 2015 When you’re visiting your ❤ & can’t get through TSA bc you’re more than 3.4 oz. #SnowmanDatingProblems #LDR #baggage pic.twitter.com/6tXaU7bttk— JetBlue Airways (@JetBlue) December 1, 2015 Bigfoot is the Waldo of the backcountry.— Moosejaw (@MoosejawMadness) January 31, 2016 DOUGH a crust an unbaked crustRAY, a guy that likes pizzaME a pizza liked by a guy named rayFAH no idea what fah isSO soLA a cityT tee— DiGiorno Pizza (@DiGiornoPizza) December 6, 2013 6) Mars Curiosity (NASA)See them on: Twitter | FacebookAs in, the lunar rover. These NASA-run social media accounts feature sassy, first-person updates from the rover itself, who incorporates funny pop culture references and a bold attitude. And, oh yeah — its Twitter account has more than 2.2 million followers, and its Facebook page has over 1.1 million fans. Not too shabby, NASA.  So. Random. DiGiorno Pizza is one of the funniest (and downright strangest) brands to follow on Twitter. Their tweets are usually about completely random topics, which somehow tie back to pizza, cheese, delivery pizza, and so on. While their Facebook page is a whole lot tamer, there’s also some good stuff in there. Their posts will have you thinking “…what?!” but laughing your butt off nonetheless. 5) JetBlue AirwaysSee them on: Twitter | FacebookExceptional customer service isn’t the only thing JetBlue does well on social media. They’re also a great example of a brand that sprinkles in just a little humor throughout its social presence. Not everything JetBlue posts is necessarily laugh-out-loud funny, but the brand does a great job of infusing some of its humorous personality into its updates, balancing informational content with lighthearted updates like the Facebook post you see below. 17) KRAFT Mac & CheeseSee them on: Twitter | FacebookWho knew elbow macaroni could be so funny? KRAFT Mac & Cheese’s social media presence features noodle families, pokes fun at themselves for being such a casual and easy meal, and other mac ‘n cheese humor. Oh, and we’re really, really glad this packaging idea was a joke. = the original love triangle— DiGiorno Pizza (@DiGiornoPizza) December 7, 2015 7) DiGiorno PizzaSee them on: Twitter | FacebookRemember that time in 2013 when DiGiorno Pizza live-tweeted NBC’s The Sound of Music and broke the internet? Here, let me jog your memory: He will seduce you with his awkwardness. #Parenthood Season 6https://t.co/MWBEj4TXWm— Netflix US (@netflix) February 1, 2016 Everything is mobile these days, we believe your noodles should be too. #KDonthego pic.twitter.com/DxQWsKXZJu— KD (@kraftdinner) April 1, 2015 That awkward moment when you use the work bathroom and the seat is warm. #shudder #tweetfromtheseat— Charmin (@Charmin) October 7, 2015 Even Google doesn’t have the answer. pic.twitter.com/B7x5jMPYRo— Netflix US (@netflix) January 28, 2016 In this week’s newsletter – beavers https://t.co/XM9qSDqNVP pic.twitter.com/Rj9INY1caM— innocent drinks (@innocent) January 30, 2016 Did we just become best friends? https://t.co/orwkhbraH0— BISSELL (@BISSELLclean) October 5, 2015 Tonight we¹ll be cleaning, and by cleaning we mean having a glass of wine and watching the #SmartClean Robot roam. pic.twitter.com/AEMvkRMwhG— BISSELL (@BISSELLclean) January 8, 2016 Wow, even noodle families struggle to get the perfect holiday picture. Happy Holidays from Kraft Mac & Cheese.https://t.co/caulosJgQi— KRAFT Mac & Cheese (@kraftmacncheese) December 21, 2015 8) A24See them on: Twitter | FacebookA24, the film studio that brought you Spring Breakers and The Bling Ring, has a refreshingly witty, edgy voice on its Twitter and Facebook pages that kind of sounds like your funniest friend posting his or her unfiltered musings. In fact, Zoe Beyer, the woman behind the Twitter account admitted she sometimes tweets things “with no regard for whether it’s relevant to anyone besides myself.” She says, “This is probably bad practice, but I think the film industry in particular can be so opaque, it is nice to know there are actual human personalities behind these companies. That’s why, sometimes, I will tweet about exotic pets or the NBA. The idea is just to keep it authentic.”Their posts are a smattering of pop culture references and project promotions, which they manage to make really funny. Be warned, though: some of the language is NSFW. If you don’t like chocolate, don’t click here: https://t.co/l9vhNPvhSS pic.twitter.com/xQI32DK257— Whole Foods Market (@WholeFoods) January 30, 2016 #relationshipgoalsin3words Stay to gohttps://t.co/NJ8Wtegdtw— Charmin (@Charmin) August 25, 2015 Which bar is longer?— Old Spice (@OldSpice) October 23, 2015 16) SkittlesSee them on: Twitter | FacebookSkittles’ social sense of humor is apparently all about being silly and ridiculous. But it definitely brings a smile to your face, doesn’t it? Check out the examples below from Skittles’ Facebook page and Twitter feed. They do a great job of using custom graphics to stand out in your feed. 2) Taco BellSee them on: Twitter | FacebookTaco Bell is known for using humor throughout their marketing and advertising, and their social media accounts are no different. From witty one-liners to clever photo updates, Taco Bell’s Facebook and Twitter presence is sure to make you crack a smile — even when they just tweet a whole bunch of taco emojis and call it a day. There’s a programme called ‘Panda Babies’ on ITV right now. PANDA. BABIES.— innocent drinks (@innocent) January 31, 2016 You miss 100% of the tacos you don’t eat.— Moosejaw (@MoosejawMadness) November 25, 2015 — Taco Bell (@tacobell) October 21, 2015 I’m not saying eating Skittles Tropical will magically transport you to Hawaii for the Pro Bowl. But you could try? pic.twitter.com/zsh3vGM3me— Skittles (@Skittles) January 30, 2016 13) NetflixSee them on: Twitter | FacebookWhether they’re poking fun at the characters in their TV shows or quoting one of their comedies, Netflix is always posting a myriad of funny social media posts to their Twitter and Facebook Pages. Most of them include short clips or GIFs of their shows, which serve as great visual reminders that we need to get watchin’. 9) Wendy’sSee them on: Twitter | FacebookThe key to social media success for the folks at Wendy’s? Simple, hilarious, and kind of … mindless content. Forbes describes their content best, I think: “Unbelievably dumb stuff that’s blow-milk-out-your-nose funny.” Whether they create a graphic depicting plain fries dreaming about loaded fries or they’re newsjacking #KissAGingerDay, Wendy’s has tweets and Facebook posts that’ll put a smile on your face. Topics: Social Media Trends The world is scary and surreal. Oscar Isaac with this little Poe figure is the only thing that makes sense right now pic.twitter.com/SLQpyy7hT4— A24 (@A24) December 17, 2015last_img read more

5 Reasons Small Business Owners Adopt Ecommerce

first_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Apr 6, 2016 10:00:00 AM, updated February 01 2017 Ecommerce Marketing You can set your small business apart in several ways, from your brand to the quality of your products. Still, even if you’re the top small business in your city, your audience is limited. How can you grow beyond the borders of your town? Now you’re probably considering an ecommerce option for your company. As with starting a business, adding online shopping is a whole new endeavor. Sure, you have your brand and your products taken care of, but there are a million new tasks to complete and even more things to learn. Why should you take the plunge?1) Larger Customer BaseWe touched on the potential for a larger customer base, but it’s important to realize just how large that base might become. With excellent inbound techniques, including stellar SEO, and a robust CMS, a small business could grow into a global powerhouse.Scaling for growth is important for small businesses that turn to ecommerce models, because the potential reach for online shops is unlimited. While there is never the promise your company will grow to Amazon-like greatness, the possibility is always there.2) Customers Choose Ecommerce The number of online shoppers has increased sharply within the past few years. Just three years ago, 36% of American shoppers completed their holiday shopping online. Last Christmas, that number jumped to 61%. Keep in mind, that’s only holiday shoppers that did all or most of their shopping online. If we study the number of people who’ve made at least one online purchase, the percentage would skyrocket. Even 39% of shoppers who prefer stores will investigate prices and brands online before buying.3) Online Shopping Offers More OptionsA large percentage of shoppers, 93% to be exact, actually prefer local business who offer online shopping. These buyers want to find something unique that’s not available anywhere else, but they still want the convenience of online buying. Others like to buy online and pick up at their local retailer.4) Lower Labor and Tax CostsExpanding your business could mean opening more retail spaces, which brings its own set of challenges and costs. Staff, rental, and inventory equals a lot of overhead. An online presence can help expand beyond your one location without the addition of staff or retail space. In addition, tax regulations are different for each state, so sales taxes and income taxes, while tricky, could add up to less than physical stores might incur. 5) Easier to CompeteMarketing and SEO play a huge part in growing an online presence. Think about it: you already provide better products and services than the big guys. Why wouldn’t a buyer choose you over the local chain mega-mart? Right now, they won’t choose you because they can’t find you. If they could find you… Well, you’d have those buyers locked down. If you’re still on the fence, investigate the possibilities. There really is no better way to grow your small business into a true force of retail than opening an e-tail branch to serve your buyers’ needs.  last_img read more

How to Use Instagram Stories: A Simple Guide for Marketers

first_imgInstagram Stories, the ephemeral content feature of Instagram, is similar to Snapchat. But its reach and numerous design options can bring you more viewers and ultimately add followers to your Instagram account.Read on to find out what Instagram Stories is, how to use it, and how it can add value to your Instagram account — be it for business or pleasure. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Aug 4, 2016 8:00:00 AM, updated October 30 2019 Topics: What is Instagram Stories?Instagram Stories provides users with a place to share temporary posts at a higher frequency. While Instagram photos are typically reserved for perfectly composed shots, Stories captures the little moments that may not be as picture-perfect. Users can add text, icons, and other designs onto a photo in their Story.Instagram positions its Stories feature as a solution to overposting. These Stories live in a separate space, and you can post as frequently as you want without worrying about over saturating your friends’ feeds or filling the grid on your profile page.Grow your business using Instagram Stories with help from this short video series.So how do you build a Story? And what does this mean for your Instagram marketing strategy? Don’t worry. We’ve got you covered.How to Use Instagram StoriesReady to get started? We’ll walk you through the basic steps for building your first Instagram Story, and fill you in on some cool features along the way. (Psst — Want to skip the grunt work and get a stunning Story auto-magically created for your brand? Check out StoriesAds.com, a free Instagram Story generator from HubSpot and Shakr. Click here to get started.)1. Tap the plus sign in the upper left corner of your screen to get started.Image Credit: Instagram2. Take your photo by tapping the round button, or take a video by pressing down for up to 10 seconds.The thunderbolt icon turns on the flash, and the two arrows allow you to switch between the front and forward facing cameras.Image Credit: InstagramWant to upload something from your camera roll? You can. Simply swipe down to chose your photo or video. This includes Boomerangs and Hyperlapses.3) Select one of the three pen type options to doodle on your photo, add an emoji using your keyboard, or swipe right to select a simple color filter.Image Credit: InstagramPro Tip: While it may seem like it at first glance, you’re not limited to the colors that appear at the bottom of the screen. To open up more advanced color options simply press and hold one of the colors to pull up this screen:4. When you’re done, tap the checkmark icon to share.Your Story will appear here, at the top of your friends’ feeds. It’ll also be visible on your profile page by tapping your profile picture.Image Credit: InstagramOnce your Story is live, you can save your masterpiece by opening it and tapping the three dots on the bottom right, then selecting “Save Photo.”6. Check out who saw your Story by swiping up when viewing the photo or video.Realized someone’s seeing those photos who shouldn’t be? Tap the “X” next to their name to block them from seeing anything you add to your Story.Image Credit: InstagramWant to keep your stuff private? You can adjust your privacy settings by going to your profile and selecting the “Settings” icon in the upper right. From there, you can chose to hide your Story from certain users, and restrict who can reply to your messages.Wait, Isn’t That the Same Thing as Snapchat?One only needs to look as far as the name to realize Stories is a Snapchat competitor. Similarities include photo/video functionality, a 24-hour window before the content disappears, basic filters, and the doodle tool.However, there are a few advantages Snapchat has right out of the gate. For one, Instagram Stories is lacking Snapchat’s new “memories” feature, and there’s no screenshot notification. Not to mention, there are no stickers in Stories, and the filters leave something to be desired. And facial recognition — one of the most addictive Snapchat features — is noticeably absent. (If you can’t turn yourself into a bee, why bother?)However, Instagram Stories does have one big advantage over Snapchat: As part of the larger Facebook/Instagram umbrella, they have less of a hurdle to jump in regards to adoption. Snapchat’s 150 million daily active users look like chump change compared to Instagram’s 300 million. Snapchat has much more ground to cover, while Instagram already has a captive audience.What Marketers Need to Know About Instagram StoriesIf you have an active audience base on Instagram, you should jump on Stories quickly. You have the opportunity to create ephemeral, lighthearted, Snapchat-like content without the challenge of building up a Snapchat audience or launching a new channel.In addition to the built-in audience, you also have the opportunity for increased discoverability. The content you produce on Snapchat needs to be promoted regularly across other channels or else no one will see it. On Instagram, there are hashtags, geotags, and the Discover section to increase your chances of being found. Snapchat content can disappear into the void unless someone knows exactly what to look for.If you’ve wanted to experiment with Snapchat-style content without making the leap, this is your chance.But will it stick?It’s worth noting that Stories is the complete opposite of Instagram’s current value proposition. Each social network has its differentiating factor, and Instagram has always been a place to showcase the most beautiful, curated version of your life. Stories is at the other end of that spectrum: ephemeral, unpolished, and silly.And the way we see it, Stories is part of a larger shift we’re seeing towards ephemeral content — a format that Snapchat has seen a ton of success with thus far. Now, rather than painstakingly adjusting the colors and shadow on each picture, Instagram users have the opportunity to embrace and create content that’s transient. As a result, the stakes aren’t as high — especially considering Stories can’t even be “Liked.”Between the lack of public feedback and the time limitations, Instagram Stories take the pressure out of sharing content on the platform. So regardless of which platform ends up leading the pack, the popularity of ephemeral content won’t be slowing down anytime soon.So can these two conflicting ideals live in harmony within one platform? And if so, will users adopt Stories and abandon Snapchat?Chances of Stories catching on is much higher because it’s housed within the Instagram platform, and not the Facebook platform. The demographic overlap between Snapchat and Instagram makes it much more likely users will simply migrate their goofy stories to the other platform. But only if Instagram gets on the facial recognition game, and quickly. Millennials love that puppy filter. Instagram Marketinglast_img read more

STATE REP RACE Candidates Debate How To Help Local Small Businesses Improve

first_imgWILMINGTON, MA — At last month’s 19th Middlesex State Representative debate, candidates were asked what they would do to help small businesses in Wilmington and Tewksbury, including those along Route 38, be successful.“I think the biggest problem is the street itself,” said Patricia Meuse (I-Tewksbury). “Route 38 is not wide enough to take care of the traffic for those businesses. You can’t get out of those businesses during the daytime. The planning is poor. When they put developments on 38, they don’t plan ahead.”“For pedestrians, Route 38 needs sidewalks on both sides of the street so they don’t interrupt the flow of the traffic,” added Meuse. “They need to repair the road. The road is a mess. They probably need to widen it. And there needs to be a plan in each town — if we want new businesses, how do we make it easily accessible and ease the traffic as well?”“I’m 100% pro-small business,” said Pina Prinzivalli (R-Tewksbury). “Speaking to some of the small businesses we currently have, there’s a lot of regulations they’re not happy with and is very expensive. Rent is very expensive. I’d like to work with our local officials to see what we can do for these small businesses and to lower their annual filing fees of $500.”“I will always stand up for small businesses.” added Prinzivalli. “We recently had a situation in Tewksbury with a boycott of a small business. I’m the only candidate here tonight that has stood up for that small business, whose owner is a sitting State Rep and completely beloved, Jim Lyons. I consider him a friend of mine. The business is Dandi-Lyons. This is a business he needs to support his family. I’m 100% small business and will always stand up for them.”“Route 38, when I started driving, I think had six lights on it. Now the towns have exploded in terms of population,” said Dave Robertson (D-Tewksbury).  “I’m the only candidate that has said a private landowner cannot develop. I understand we need to be ahead of the curve here, we need to work with local town officials, the state, and local business owners. But to tell someone what they can or cannot do with their commercial property? That’s what the Planning Board and Zoning Board are for.”“The problem [on Route 38] is the flow,” added Robertson. “Mile 16 in Tewksbury, right across from Dandi-Lyons, or here in Wilmington with the stretch of 129 and 38 split off at Burlington Avenue, they’re chokepoints. Why? There’s outdated traffic infrastructure. They’re timed lights. And if they’re smart lights, they’re not timed particularly well. Their turning lanes are restrictive… And we have to take a look beyond Route 38 and make sure 129 and 133 don’t shoulder the burden of traffic diverted from Route 38. It needs to be a complete picture.”Moderator Tom Zuppa then asked the candidates to respond to the Dandi-Lyons controversy.“I just heard about it yesterday,” said Patricia Meuse (I-Tewksbury). “I thought I’d stay out of it. Jim is a very good friend of mine as well. If you asked me what type of ice cream I like, I’d say Dandi-Lyons. I think that was a single person who made a statement and she was way off base.”“For those who may not be in the know, the Republican Town Committee of Tewksbury put out something saying I was anti-small business because a fellow Democrat in Wilmington called for a boycott of his business,” said Dave Robertson (D-Tewksbury). “This was a boycott I was not consulted with. It’s not a boycott I support. And it was something she said on her own private Facebook page, which brings up the question of her first amendment rights… This is a discrattionary issue. I want to get to work as State Rep on things like taxation, Route 38, smart development, new schools.”“My opponent is saying the person who put this out has the right to do so,” said Pina Prinzivalli (R-Tewksbury). “And that’s fine. But if you’re pro-small business, and it’s your party that’s putting the boycott out there, you should have spoken up. I was the only candidate that stood up for that small business.”“I not only have, but my committee has responded and done so in public and to all these panelists’ media outlets,” clarified Robertson. Watch the debate, courtesy of Wilmington Community Television, below. Fast-foward to 15:11 for the discussion on Route 38.—Video Playerhttps://objects-us-east-1.dream.io/wilmington/b/7/7/6/b/a/b776ba68-25f6-40b8-ba64-296deaed181f1540570938.027%2B45353637.070%40castus4-wilmington%2B15405738551540571121202980.vod.720p.181025_State_Rep_Debate.mp4Media error: Format(s) not supported or source(s) not foundmejs.download-file: https://objects-us-east-1.dream.io/wilmington/b/7/7/6/b/a/b776ba68-25f6-40b8-ba64-296deaed181f1540570938.027%2B45353637.070%40castus4-wilmington%2B15405738551540571121202980.vod.720p.181025_State_Rep_Debate.mp4?_=100:0000:0000:00Use Up/Down Arrow keys to increase or decrease volume.—Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email wilmingtonapple@gmail.com.Share this:TwitterFacebookLike this:Like Loading… RelatedSTATE REP RACE Q&A: Meuse, Prinzivalli & Robertson Talk TRAFFICIn “Government”STATE REP RACE Q&A: Pina Prinzivalli Discusses Economic Development, Opioid EpidemicIn “Government”STATE REP RACE: Meuse Says She’s The Best Person For The Job, Not Just “That Other Candidate”In “Government”last_img read more

Online pharma players concerned over the overlapping powers of states in draft

first_imgThe new guidelines have led to a lot of confusion in the Indian pharma industryCreative CommonsThe central government’s draft guidelines for the online pharmacy industry have raised serious concerns for players working in the expanding space. The draft also includes a possible overlapping role of state governments.The gazette notification released by the centre on 28th August requires all the e-pharmacies to register with the apex drug regulator and central licensing authority, which is the Central Drugs Standard Control Organisation.The Economic Times reported that one the clauses of the rules also empower the state governments to cancel the registration of the players which has led to the fear of overregulation in a sector that has emerged as a growing sector over the last three years.Atul Pandey, a partner at law firm Khaitan & Co. speaking to the Economic Times said that “While the draft rules clearly mention a central licensing authority, as far as e-pharmacy marketplaces are concerned, there is also Rule 67T (3), which talks about the power of the state governments to cancel the registrations. The confusion lies around the question of where this power is coming from.”Moreover, it is also unclear the whether the offline players including selling medicines on online platforms will also have to register with the central licensing authority. Pandey also added that “There is also a requirement under existing rules for each and every drug, retailers and wholesalers to obtain a license from the state authorities. It is not clear if the online portals will have to register with the state authorities in relation with the drugs sold through the portal.”India’s pharma sector has been growing at a very healthy rate in the recent past. According to the India Brand Equity Foundation, India’s pharmaceutical sector is valued at $33 billion in 2017. Moreover, it is likely to grow at a Compound Annual Growth Rate (CAGR) of 22.4% over 2015–20 to reach $55 billion.Growing with this rate, the country is expected to be in the top three pharmaceutical markets by incremental growth and it is also expected to become the sixth largest market globally in absolute size by the year 2020. There are numerous opportunities in the domestic e-pharmacy market but at the current levels, it has only captured 1% of the overall pharmaceutical market. Market research shows that it is expected to reach $3 billion by 2024.last_img read more

Youth stabbed to death over mobile phone

first_imgIllustrationA youth was stabbed to death and another was injured over a mobile phone in Sherpur upazilla of Bogra on Wednesday night.The deceased is Abbas Ali, 24, from Mohipur Jamtala village in Sherpur upazilla.Injured Md Faruk, 15, a Class-X student, was under treatment at Sherpur Upazilla Health Complex.Police have detained a youth, Niyamul Haque, 19, on suspect of his involvement with the incident. He disclosed names of five persons involved with the stabbing.Quoting Niyamul, Sherpur police station inspector Bulbul Islam said Maruf and Shakil, 19, from Mohipur had an enmity over an old mobile phone set. On Wednesday night, Maruf’s friend Abbas had an altercation with Shakil over the phone set.At a stage of the altercation, Shakil’s friend Al Amin stabbed Abbas and Maruf indiscriminately in Bottola Bazar area of Mohipur village, leaving them injured critically.Locals rushed Abbas to Shaheed Ziaur Rahman Medical College Hospital where physicians declared him dead on arrival.Family of the deceased said they would file a murder case.Sherpur police station office-in-charge Khan Md Erfan said police were trying to arrest other suspects.last_img read more

Googles Chief Diversity Officer Danielle Brown resigns to join HR tech firm

first_imgIt was just a little over a week ago when Google released its diversity annual report for the year 2019. And last thursday, its chief diversity officer, Danielle Brown, who co-wrote the report with Melonie Parker, announced that she is leaving Google to join Gusto, a leading Denver and San Francisco based HR-tech firm. “I’m joining the team at Gusto…that’s on a mission to create a world where work empowers a better life. I’ll be leading the People team at a company that is all about people”, writes Brown in a LinkedIn post. Brown is being replaced by Melonie Parker, who earlier served as the Global director of diversity, equity, and inclusion at Google. Brown had joined Google as the Chief Diversity Officer back in June 2017 and earlier worked at a similar profile at Intel. “Danielle has dedicated her career to helping foster humanity at work. Most recently, she served as vice president, employee engagement and chief diversity and inclusion officer at Google, where she focused on ensuring their workplace and culture were respectful, safe, and inclusive — values we hold paramount at Gusto. Danielle will be an incredible addition to the Gusto team”, said Josh Reeves, co-founder, and CEO, Gusto. Gusto serves 6 million small businesses all over the U.S. and provides small businesses with a full-service people platform. The platform provides business owners with all the features they need to build their team. Eileen Naughton, Google VP of People Operations, confirmed Brown’s departure and told TechCrunch that she’s “grateful to Danielle for her excellent work over the past two years to improve representation in Google’s workforce and ensure an inclusive culture for everyone. We wish her all the best in her new role at Gusto”. Liz Fong Jones, a former Google Engineer, who left Google earlier this year in February, tweeted in response to the news of Brown’s departure, saying that it’s not a good sign for Google. She mentioned that Brown wasn’t “always popular with execs and employees” but was a  “straight shooter”. Jones at her departure cited Google’s lack of leadership in response to the demands made by employees during the Google walkout in November 2018. She had also published a post on Medium, stating, ‘grave concerns’ related to strategic decisions made at Google and the way it ‘misused its power’. Brown hasn’t specified a reason for her departure from Google but wrote on her Linkedin post that “What if, in addition to trying to solve for employee engagement and inclusion within the biggest tech companies in the world, we tried to solve those critical needs for every local storefront, every new startup just getting off the ground, or every doctor’s office across our communities?” Google is facing a lot of controversies over its employee treatment and work culture. Just last week, over 900 Google workers signed a letter urging Google for fair rights for its contract workers, who make up nearly 54% of the workforce. Google in response rolled out mandatory benefits for its TVCs including health care, paid sick leaves, tuition reimbursement, and minimum wage among others. Brown hasn’t spoken out yet anything regarding her experience within Google and writes that she’s “thrilled to join Gusto and advance its mission. I look forward to a future where work empowers a better life for all small businesses and their teams” Audience reaction to the news is largely positive with people congratulating Brown on her new role at Gusto. Read Next Ian Goodfellow quits Google and joins Apple as a director of machine learning Google employees filed petition to remove anti-trans, anti-LGBTQ and anti-immigrant Kay Coles James from the AI Council Is Google trying to ethics-wash its decisions with its new Advanced Tech External Advisory Council?last_img read more

Sneak peek at newest Ambergris Caye boutique resort

first_imgSneak peek at newest Ambergris Caye boutique resort Share Tuesday, June 5, 2018 Tags: Alaia, Belize, Marriott Travelweek Group center_img << Previous PostNext Post >> Posted by AMBERGRIS CAYE — Marriott’s Autograph Collection Hotels is offering a first look at the new Alaia boutique resort coming to Belize in 2020, as hotel development on the country’s cayes continues at a rapid pace.Beach Side ViewSet on the southern part of Ambergris Caye, in the historic town of San Pedro, Alaia will join the 135 independent hotels in the brand’s collection when it opens in two years.RooftopAlaia broke ground at the end of 2017 with a launch plan of five phases. Amenities will include a beach club exclusive to guests and residents, a rooftop suspended pool and lounge with ocean views, full service spa, fitness centre, kids’ club, dive shop and live art gallery.Villa“Belize’s tourism is booming, with 2017 being a record year and vastly surpassing the 400,000 annual visitor threshold,” says Manuel Heredia, Belize’s Minister of Tourism.  “With the industry playing an integral role on the country’s economy, Alaia has the government’s full support as it will take our country to new heights by boosting the employment growth, generating awareness around the destination, and allowing visitors to immerse themselves in Belize’s vibrant culture.”PoolAlaia isn’t Marriott’s only property on the island. The 203-key Belize Marriott Ambergris Caye Resort and Residences will offer an upscale experience on Belize’s largest island, known for its world-class scuba diving, fishing, water sports and white sandy beaches.Beach Front ViewBelize’s first luxury resort from a global brand, Mahogany Bay Resort & Beach Club, Curio – A Collection By Hilton, opened its doors in December 2017.More news:  Direct Travel names Smith as Senior VP, Leisure Marketing, North AmericaMeanwhile Four Seasons Hotels and Resorts is already at work on Four Seasons Resort and Residences Caye Chapel, Belize. The luxury retreat on Belize’s island of Caye Chapel will include 100 guest rooms and suites.last_img read more

CIE Tours celebrates Tartan Week with up to 15 off Scottish tours

first_img MORRISTOW — In celebration of Tartan Week, CIE Tours International has announced new offers on top Scottish tours.Taking place from April 3-10, with National Tartan Day scheduled for April 6, Tartan Week encourages millions of North Americans to reconnect with their Scottish roots. And as a leader in premier guided vacations to Britain and Ireland, CIE Tours is joining in on the week-long festivities with substantial discounts on up to seven of its Scotland-based itineraries.There are two ways to save on Scotland this April with CIE:‘Scottish Clans & Castles’ Tour of the Week: Clients save 15%, or $1,000-$1,683, when booking between April 3-9April Promotion: Clients enjoy 10% off select summer departures for the following Scottish tours when booked by April 22: ‘Scottish Dream’ (8 days, from $2,552 per person); ‘Taste of Scotland & Ireland’ (10 days, from $3,225 per person); ‘Best of Britain’ (10 days, from $3,654 per person); and ‘Highlights of Britain’ (15 days, from $5,396 per person)More news:  Hotel charges Bollywood star $8.50 for two bananas and the Internet has thoughtsBefore booking, CIE has three fun facts for Scotland-bound travellers:There are more than 150 languages, in addition to English, spoken in Scotland.13% of the country’s population identifies as ginger, the highest proportion in the world.More than 800 islands comprise Scotland, of which only 100 are inhabited.“Scotland has much to offer travellers, whether they choose to immerse themselves in the stunning landscape, delve into the rich culture of the country, explore the deep royal connections or sample the finest Scotch whiskey,” said the company.For more information go to cietours.com. Tags: CIE Tours, Promotions, Scotland Travelweek Group CIE Tours celebrates Tartan Week with up to 15% off Scottish tours Tuesday, April 2, 2019 Posted by << Previous PostNext Post >>last_img read more