Sensibly saving for retirement

first_imgFrom a quintet with credentials comes the answer to a question that baffles working Americans: How much do I need to save now to maintain my lifestyle in retirement? The answer, in what is called a groundbreaking study, amounts basically to: “It depends.” I am not trying to be cute. “It depends” must be the answer because how much you need to save depends squarely on how much you want to spend later, how much you’ve already saved and how long you have before retirement, among many factors. But the study, involving considerable analysis and number-crunching, goes beyond generalities to set specific savings guidelines. “The study creates savings guidelines for typical individuals with different ages, income levels, and initial accumulated wealth so the public can more easily determine how much to save for retirement,” the authors wrote. The guidelines appear in the April Journal of Financial Planning published by the Financial Planning Association, a professional membership group. They were developed by Roger Ibbotson, Ph.D.; Peng Chen, Ph.D. and chartered financial analyst; and James Xiong, Ph.D. and chartered financial analyst, all from investment consultants Ibbotson Associates in Chicago, and by certified financial planners Robert Kreitler and Charles Kreitler in New Haven, Conn. “We developed these savings guidelines with the hope they will be publicized, generally accepted, and that once people are aware of how much they should save they will better prepare for retirement,” the authors said. While the Journal is intended for financial professionals, the FPA is inviting everyone to read this study at www.fpanet.org and click on the link to Journal of Financial Planning at the top until finding the article. One thing I liked right away is that the authors calculate their guidelines on so-called “net” pre-retirement income, or pre-tax income minus annual retirement savings. The guidelines aim to replace 80 percent of that net income in inflation-adjusted dollars, assuming retirement at age 65. I’ll give you an example. If you make $60,000 a year and save $6,000 for retirement, you are living on $54,000. Under these guidelines, you would need $43,200, or 80 percent of $54,000 in retirement, not the larger 80 percent of $60,000. To be safe, I believe workers should plan on spending as much in retirement as they do now. But at least this study recognizes the fallacy of basing projected retirement-income needs on pre-retirement income rather than on spending. And you can always bump up your savings rate to replace more than 80 percent of pre-retirement net income. Some sample guidelines: If you are 30, make $80,000 and have no savings, you need to save 13.6 percent of your income to maintain your lifestyle in retirement. But if you make $20,000, saving 7 percent would be enough. That’s because Social Security replaces a higher percentage of income for lower-wage earners than it does for those who earn more. The study also shows what the authors call the urgency of starting to save no later than age 35. At 35, if you make $60,000 a year and haven’t started saving, you need to save 14.6 percent of income. Wait until age 55 and you’ll need to sock away 32 percent of income. At that point, delaying retirement may be the only realistic option.— Humberto Cruz offers personal finance advice each Thursday and answers readers’ questions each Saturday. Write him atAskHumberto@aol.com. 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set!last_img read more

Shock as trees cut and stolen from scenic forest walk

first_imgAn attack on a local scenic area in which up to 20 semi-mature trees were cut down has been described as “senseless and shocking.”The trees were hacked down last weekend at Drumboe Woods in the Twin Towns.A major investment was made turning the woods into an area which could be enjoyed by the local community recently with pathways and signage as well as the planting of more trees. Coillte is aware of the attack on the woods and is investigating the reasons for the cutting of the trees which were also taken from the forest.Local county councillor Patrick McGowan said he is very annoyed by the incident considering the work which has gone into developing Drumboe Woods in recent months.“This is a shocking and senseless attack on what is a beautiful area which is enjoyed by so many people.Some of the many trees cut down during an attack in Drumboe Woods at the weekend.“We have a Tidy Towns meeting tomorrow night and we will discuss it but it’s just an attack on the whole community. “I would appeal to anybody who was in the woods in recent days and who may have seen people cutting down trees of acting suspiciously to contact the Gardai.“These are our woods and they are there for all of us to enjoy and something like this cannot be allowed to happen again,” he said.Shock as trees cut and stolen from scenic forest walk was last modified: August 28th, 2019 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:CoilltecutdonegalDrumboe Woodsstolentreestwin townslast_img read more

IDC funds empowered fish cannery

first_img27 June 2008The Industrial Development Corporation (IDC) has partnered with some of the country’s leading fishing companies to develop a new pilchard canning factory in Mossel Bay – the first of its kind the southern Cape region.In a statement earlier this month, the IDC said it provided R22-million in funding for black economic empowerment (BEE) company, Mossel Bay Processors, to obtain a 60% shareholding in the new venture, Afro-Fishing.Diversified fishing group Viking Fishing holds 30% and family-owned fishing company Salkanha Group holds 10% in Afro-Fishing, bringing effective black ownership in the company to 39%.The BEE consortium, which includes fishermen and women from St Helena Bay and Plattenberg Bay, was responsible for signing the 20-year lease on which the new factory was built.IDC Food, Beverage and Agro-industries strategic business unit head Rian Coetzee said industry expectations were that fish would remain in the region for the foreseeable future, essentially backing the investment into a new canning factory.“The investment is in line with the IDC’s purpose of promoting enterprise development,” he said. “That the project is being undertaken in partnership with key industry role players and promotes investment into a new arena, further underpins the organisation’s funding pursuits.”Using well-known brandsAfro-Fishing can produce around 20 000 tons annually during the eight-month catching season, having already secured the major portion of the required supply via agreements with its shareholders, with the balance of raw fish purchases being sourced from other quota holders.Afro-Fishing founder and MD Dewald Lourens said the finished product would be supplied as company brands for three of the industry’s leading companies, who collectively hold 40% of the local market share.The project creates 320 annualised jobs at full production, predominantly among previously disadvantaged women to benefit 450 people in the Mossel Bay community, recognised for its 40% unemployment levels.The location on the quayside will play another critical role in the project’s success by enabling Afro-Fishing direct access to the offloading vessels to minimise handling of the fish and time delays – giving the company a competitive advantage within the industry via cost savings, better margins and improved yields.“This project will have major spin-offs for the economy of this area,” said Lourens. “I would recommend the IDC as development financier to any company looking for a true partner.”Taking risks, continued growthCoetzee acknowledged that the industry remained vulnerable to a decreasing total allowable catch with pilchard volumes susceptible to environmental conditions and changes in sea temperature and plankton concentrations.The total allowable catch for 2008 was reduced considerably and future total allowable catch volumes at the current level were a concern.“Although the project shows strong economic merit and capital flow from the second year, this investment also demonstrates the IDC’s willingness to take risks when commercial banks may shy away,” he said.The South African market demand for pilchards remains the highest in the world, consuming around 6-million cartons annually, and Coetzee said demand would continue to show moderate growth, driven by an increasing population and the relatively high price of red meat and chicken as alternative protein sources.An estimated 89% of the South African population consumes pilchards with the product outselling tuna – often a substitute fish source in line with increasing disposable incomes – by a factor of 9:1.SAinfo reporterlast_img read more

Never say die SA win Edinburgh Sevens

first_imgThe win was one of the most remarkable turnaround performances by any team in an HSBC Sevens World Series Cup final. Strong late season formIn some ways, the end of the World Series came too soon for South Africa. The team played in four of the last five World Series tournament finals and scooped three titles: in Las Vegas, London and Edinburgh. Down to only two fit reserves due to injuries, South Africa fought back from being 7-28 down to snatch victory at the very end of an epic Cup final at Murrayfield, the spiritual home of Sevens rugby. It followed on their victory in London last week. Hunt scored again in the corner before Sithole gathered the ball from a ruck, and with the sound of the siren in the background, powered his way through the defence wide on the right to score the match-winning try. Bernard Foley, with two, and Jonathon Lance scored for the Aussies, while Steven Hunt dotted down South Africa’s only try. Delport then injured himself when he rushed to stop an attack, injuring his head in the process. Second overallWith their third victory of the season, the team finished second overall on the HSBC Sevens World series standings with 140 points, 16 behind champions New Zealand. Branco du Preez (ankle) and Neil Powell (rib) were lost to injuries on Saturday, the first day of the tournament. On Sunday, South Africa had to play the final without their inspirational skipper Kyle Brown (ankle), while Paul Delport was carried off on a stretcher midway through the first half of the absorbing first half. He sustained a concussion and his condition was described as stable afterwards. “What can you say after a performance like that? They refused to give in and South Africa can be very proud of these young men,” he smiled. Source: SA Rugby The South African Sevens team produced a comeback for the ages to capture the Edinburgh Sevens on Sunday. With the win, they claimed back-to-back victories for the first time since 2008, when they won in Dubai and George. Top try scorer Cecil Afrika (SA) 40 Earlier resultsOn Saturday, South Africa finished unbeaten and top of their pool, while on Sunday they started brightly against a powerful Samoa outfit, scoring an impressive 28-5 win as Hunt, Afrika, Brown and Sithole all scored tries. Top point scorer Cecil Afrika (SA) 385 Henry Vanderglas scored from the restart to stretch the Aussie lead to 21 points at 28-7. Frankie Horne and Bernado Botha reduced the deficit to 28-19, but then scored what appeared to be the match winner for Australia. South Africa, however, had other ideas. 31 May 2011 In the dying seconds of the final, Sibusiso Sithole powered his way to a brilliant solo try to lift the Springbok Sevens to a magnificent and stunning 38-35 victory over Australia. HSBC Sevens World Series final standingsNew Zealand 166 pointsSouth Africa 140England 127Fiji 122Samoa 120 Wales offered greater resistance in the semi-finals and, much like last week, ran the Springbok Sevens very close to almost register their first win in 23 attempts against South Africa, who won 22-19 at the end of a gruelling encounter. Paul Treu, the SA Sevens coach, described the fight-back as unbelievable. “Australia made a good start and we had to give it everything we got. We were severely disrupted by the injuries and apart from the injured players, Frankie [Horne] also shouldered on bravely despite hurting his knee early on Saturday. FinalAustralia, who lost 19-5 against South Africa in the pool stages on Saturday, started in determined fashion and scored three tries to one to lead 21-7 at halftime. last_img read more

Yext Heats Up Battle Against Google For Local Ad Dollars

first_imgTags:#Analysis#biz 8 Best WordPress Hosting Solutions on the Market A Web Developer’s New Best Friend is the AI Wai… Related Posts Remember when Google launched Tags, a local advertising up-sell aimed at local small businesses? Companies like Yelp and YellowPages certainly do, and they’ve joined a few other local directory sites in launching a competing product by the same name.Techcrunch reports that about a dozen sites, all feeling the heat from Google’s potentially disruptive move into local advertising, have teamed up with a startup called Yext to mount a defensive challenge against the search Titan with their own version of Tags. On Monday, [Yext] will launch a new feature called “Tags” which will let small businesses highlight their names with a little tag and customizable message across about a dozen local listings sites. Launch partners for this “Tag Alliance” (I like my name better) will include MapQuest, Citysearch, Yellowbook, Local.com, SuperPages, White Pages, MerchantCircle, and Topix, with more to come.In both incarnations, Tags is essentially a way for a business to mark their listings with a small, colored graphic so that it stands out in a larger directory or in search results. The tags can be appended with additional information, including promotions or mobile coupons.center_img Top Reasons to Go With Managed WordPress Hosting Why Tech Companies Need Simpler Terms of Servic… john paul titlowlast_img read more

Improve Activity or Increase Effectiveness

first_imgLet’s say your sales results are off by 50 percent. You are literally producing half of your number. There are a few things you can do to improve your results and close the gap.First, you can double your activity. You can do twice as much work, which for many people may be exactly what is necessary.Second, you can double your effectiveness. You can double the size of the opportunities and double your win rates. This recipe will also produce an improvement, and it may also be a good choice.The first choice begins with an assumption that sales is strictly a numbers game. In this view, there is nothing but activity. More activity leads to more opportunities leads to more wins, and there is no reason to do anything except double up your prospecting efforts, which, again, may not be a bad idea for those who do too little to create the results they need.Choosing only to increase activity leaves out too many other factors to make it the only thing that one might do—or should do—to improve their sales results.The second choice begins with a different assumption than the idea that activity is the only thing necessary to producing results. Instead, this view is biased toward improving the effectiveness of the sales force or salespeople who are struggling. The training, development, and coaching that increase one’s ability to target their dream clients and create bigger opportunities isn’t easy to provide and it doesn’t produce results as fast as one might hope. But the upside of working on effectiveness is that it also improves win rates, and a higher percentage of wins against bigger opportunities improves results exponentially, almost invariably more than activity alone.The truth of the matter is that some people need more activity to produce the better results they need. Others need to improve their effectiveness to close the gap between their results now and the results they need, especially if they already have good activity.Some, however, need to improve their activity while they work on their effectiveness. The increased activity solves the problem that is low activity, and the additional reps provide them with the opportunity to practice the new mindsets and skills that will—eventually—lead to greater effectiveness. Essential Reading! Get my first book: The Only Sale Guide You’ll Ever Need “The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience.” Buy Nowlast_img read more

MS Dhoni blames ‘soft dismissals’ of batsmen for 3rd Test loss

first_imgDhoni also said that India need to discuss their four-bowler strategy ahead of 4th TestIndia skipper Mahendra Singh Dhoni on Thursday blamed his batsmen for the “soft dismissals” which saw them suffer an embarrassing 266-run defeat in the third cricket Test and said they would need to discuss their four-bowler strategy ahead of the fourth rubber.Asked about the decision to go with four bowlers in the third Test, Dhoni said: “The reason for using four bowlers is that we never used the fifth. We just used him for 10 and 8 overs. With Shikhar and Vijay and Rohit around we thought we could do it.”But it`s the bowling we need to improve and hit the top of off stump. We will have to think about the four-bowler strategy. We can say the extra batsman didn`t score, but then again the extra bowler didn`t pick up wickets. So we have to discuss a lot and decide on the basis of the pitch.”Part-time off-spinner Moeen Ali`s six-wicket haul saw India bundle out for 178 in the second innings to earn a huge win for England and draw level in the five-test series and Dhoni said his batsmen should have been more positive. “I don`t think we played good cricket. We played the fast bowlers well. Moeen (Ali) bowled well, but we also allowed him to bowl well,” said Dhoni after India lost the third Test by a huge 266 runs here today.”He bowled good lines and one ball will turn, there is some wear on the wicket and we should have been more positive.”advertisement”There were quite a few soft dismissals during the phase where Jinx (Ajinkya Rahane) got out and a couple of other wickets that fell. The last session yesterday, we lost too many wickets. We could have looked at the Test today a different way without that,” he added.Asked about debutant fast bowler Pankaj Singh, Dhoni said: “Pankaj bowled really well, tall guy bowled good lengths. In this pitch, he bowled the right length. He could have got three wickets but it just didn`t go his way. Shami and Bhuvi bowled well too.”When it comes to talent, we are good. In the mental approach, we have to play out shots and back ourselves because cricket is about runs and wickets,” Dhoni added. England skipper Alastair Cook said he was happy that they dominated all the sessions in the third Test.”Happy is the word, not relieved. We pretty much won every single session and that credit to the guys,” Cook said after the match.”It`s a great win, we wanted to get on that wicket first and to get 570 is a great start. We bowled well and batted quickly and knocked em over again,” he added. Troubled by poor form, Cook finally got his bearing right in the Third Test as he scored 95 and 70 not out in the first and second innings respectively and the 29-year-old said he had to work really hard on his batting.”I thought my game was heading in the right direction even with 10s and 20s. It was frustrating not to get the hundred, but I`d take what I got,” he said.”Getting back into the ball is vital, I`m pretty good with the short ball. I nick outside off and I had to take care of that. I had to work incredibly hard.”Asked about the contribution of his teammates, especially all-rounder Moeen Ali and wicketkeeper Jos Butler, Cook said: “The team from 1 to 11 have been fantastic. Moeen`s bowling has come on leaps and bounds, credit to him. When you`re bowing behind Ajmal at Worcester and he`s been bowling a lot. Responding really well and on a spinning wicket to get a six-for, can`t really ask for more.”Buttler`s been brilliant with his quick runs and his keeping has been great too. Leader of the attack, Anderson. Got a couple of wickets to set us off and settle nerves.” Cook also thanked the spectators for turning up for the third Test. “It is a fantastic crowd, it was a touch Test (scheduling wise), walking out on Sunday after lunch, the ovation was great.”It`s been a fantastic week and thank you Southampton.”England pacer James Anderson, who marked his birthday with a five-wicket haul yesterday, said: “Lovely, it was a good day yesterday, We just wanted to finish them off early and get out there and bat again. “I don`t think we lost a session in the game. Fantastic performance through the five days.”advertisementThe 32-year-old from Lancashire, who took five wickets in the first session before scalping two more in India`s second essay, said it was the batsmen who set the game for them after scoring 569 in the first innings. “570 is a huge score. It makes a huge difference for the bowlers. It was quite easy for us after that. Gary (Ballance) and Bell batted brilliantly, and set the game for us. We bowled brilliantly and got this win,” said Anderson, who was adjudged the Man of the Match.”We definitely enjoyed it as well, we`ve obviously performed well. It was slightly different atmosphere in the field, me and Broady set the tone with the new ball and then we threw ourselves around in the field. “The ball swung both innings and that made my job easier because that`s what I`m good at and if it keeps swinging hopefully I can continue.”Anderson is facing an ICC judicial commission hearing tomorrow set up to investigate accusations that he pushed India`s Ravindra Jadeja in the Trent Bridge pavilion during the lunch interval on the second day of the first Test. Asked if he is confident to get a decision in his favour, Anderson said: “I`m not sure tomorrow. We will have to wait and see. But I am happy that we have done brilliantly to put that out of our minds and level the series.”last_img

Which Format Is Right for Your Next Blog Post?

first_imgChoices are hard.And when it comes to choosing the right format for your next blog post, there’s quite the smorgasbord to choose from. Perhaps how-to posts are your forte. Or maybe you just can’t resist the list. But just because you have a signature format, doesn’t mean it’s necessarily right for the topic you’re blogging about.Aah … decisions, decisions. It’s okay though! We’re here to help you through it. So in this post, I’m going to break down some of the most popular blog post types and formats to help you determine which one is right for the blog idea you’ve got milling around in that head of yours.That said, keep in mind that some posts may even straddle two or more formats. I’ve written thought leadership posts that could also probably be classified as list posts. And if I’d added a SlideShare to them? They would’ve straddled three! The point is to recognize that there isn’t just one type of blog post you can create — and some formats are much more suitable for certain ideas than others. Another thing to consider is that a lot of times, it will all boil down to the angle you take on a topic. For example, if I wanted to write a post about social media, there is probably a different angle I could take that would work for each of the following formats. It will all depend on the angle I decide to take.Download Now: 6 Free Blog Post Templates13 Popular Blog Post Types & Formats to Choose From1) The How-To PostIn a Nutshell: Posts that tell your readers how to do something. This is one of the most common blog post formats for business bloggers. It makes perfect sense, considering how-to posts are inherently educational and great for generating traffic from organic search. Use how-to posts when your topic has to do with educating your audience about how to do something they might not know how to do.Oftentimes, how-to posts can also be strengthened by supporting visual components for concepts that lend themselves to visual explanations, like an instructional video (see third example below), or a visual aid (see second example below). For more information about how to write an awesome how-to post, check out the first example below (how meta, right?).Download a Free How-To Blog Post Template HereExamples:How to Write Stellar How-To Posts for Your Business BlogHow to Map Lead Nurturing Content to Each Stage in the Sales CycleHow to Create a Facebook Business Page in 5 Simple Steps [With Video!]2) The ListicleIn a Nutshell: Posts featuring content presented in a list format. Another very popular blog post format, the list post (commonly referred to as a “listicle”), is characterized by content organized in a list. List posts are easily recognizable by their titles, since they usually include a number in headline, and they’re great formats for beginner bloggers since they’re very formulaic. Unfortunately, it’s for this reason that listicles have gotten a bad rap, and are often perceived as low quality pieces of content … probably because there are indeed a lot of crappy list posts out there.But when done right, lists posts are great for posts that seek to aggregate tips, tactics, or ideas under a certain topic, and they can result in high-quality content. Plus, people love ’em! To learn about how to create a high-quality list post, check out this post. (Bonus: It also happens to be a great example of a list post in and of itself, in addition to the few below.)Download a Free Listicle Blog Post Template HereExamples:30 Terrible Pieces of Social Media Advice You Should Ignore12 Automated Workflows You’ll Kick Yourself for Not Using12 Things You Should Be Using Your Blog For (Besides Blogging)3) The Curated Post In a Nutshell: Posts that highlight and curate other content around a certain theme.Another post that has historically (yet undeservingly) gotten a bad rap is the curated post. Although it’s sometimes perceived as lazy and unoriginal, curated content can actually be extremely helpful to readers, since the research component of them can be very time consuming, and the end result is a compilation of helpful resources all in one place.The curated post is ideal for aggregating content such as industry examples, statistics, quotations, and videos — among other things. It’s also great for building relationships with the other bloggers and businesses you highlight within your curated content.Examples:15 Phenomenal TED Talks You Need to Watch Today10 Brands That Jumped on Instagram Video (And Rocked It)15 Examples of Brilliant Homepage Design4) The Thought Leadership Post In a Nutshell: Posts that make you think.One of the more difficult types of posts to write, thought leadership-style posts usually take the form of pontification about things like where the industry is headed or industry trends that seem to be emerging and what they mean.For this reason, they’re not really the type of post you can just decide to write at the drop of a hat, like, “I’m going to write a thought leadership post today!” Rather, they’re usually the result of thoughtful examination of things you’ve noticed or have been thinking about over time, and they tend to be speculative and sometimes controversial in nature. They also tend to spark some great discussions!Examples:What the Future Holds for Business BloggingHow Social Media Capitalism Will Affect Your Future Marketing StrategyWhat the Death of Google Reader REALLY Means5) The Fun PostIn a Nutshell: Fun posts that are meant to entertain you.Because who doesn’t love to laugh, smile, or be amazed? Content whose main purpose is to entertain does have a place in your content mix, and it can be very refreshing to your audience — as long as it’s in moderation.These types of posts are great for publishing during holidays, the end of the day, the end of the week, and other times when your audience is burnt out, winding down, or could use a break from some of the more, um, intellectual content on the web. Just make sure you stay true to the focus of your blog overall by ensuring the concept of your fun post has a relevant tie-in. For more on the benefits of entertaining content, here’s why you should publish content for entertainment value alone every once in a while.Examples:Random Thoughts From Marketers Like You13 Hilarious Examples of Truly Awful Stock Photography16 Marketing Pick-Up Lines to Snag Your Next Hot Date6) The ‘What’ PostIn a Nutshell: Posts that explain a concept.The ‘what’ post is perfect for introductory-style content geared toward a beginner audience. In general, the ‘what’ post serves to introduce and explain a concept, whether it be an industry trend, tactic, or tool; and it typically highlights what it is and why you should care. Linking to or including a call-to-action for more in-depth, intermediate content (like an ebook or another blog post) about the topic at the end of the post is a great best practice for ‘what’ posts.Download a Free “What Is” Blog Post Template HereExamples:What in the Heck Is Co-Marketing?What’s the Deal With This Whole ‘Context Marketing’ Thing?What Is a Landing Page and Why Should You Care?7) The ‘Why’ Post In a Nutshell: Posts that explain why.These posts are great when you’re trying to call attention to and emphasize the importance or significance of a certain topic, whether it be a trend, a tool, or a concept in general. Given their nature, these types of posts tend to be pretty introductory as well. In these posts, it’s smart to back up your why argument with supporting examples, facts, and statistics that will help convince the reader the topic is something they should care about. Think about it as something of a persuasive article.Examples:Why Purchasing Email Lists Is Always a Bad IdeaWhy You (Yes, You) Need to Create More Landing PagesWhy You Should Consider Inbound BEFORE Your Next Site Redesign8) The Feature StoryIn a Nutshell: Posts mimicking the style of a human interest story, detailing concepts and ideas of specific market interest.This type of post is great for topics, people, or trends that are worth more in-depth, detailed research and commentary. One of the more journalistic types of blog posts, these articles tend to be hard to define in a blanket statement and more of a “you’ll know it when you see it” kind of post.Examples: The Best Marketer in Silicon Valley Is Doing Everything You’re Not Supposed to DoI’m Not You, You’re Not Me. So Why Do We Have the Same Internet?Billion Dollar Babies: Are All These Little Companies Really Worth $1 Billion?9) The FAQ Post In a Nutshell: Posts that adopt a question and answer (Q&A) format.The FAQ post is another format that’s great for beginner bloggers, considering the Q&A format is a built in template. These posts are great for addressing common questions your audience has, grouped under a specific topic.A great way to generate posts like these is to ask your sales and services departments — the people who are talking to prospective and current customers all the time — to write down any common questions they hear. You can also collect questions you get from blog and social media commentary, as well as attendee questions during webinars. These questions are great fodder for Q&A type posts, and as a result, they can become great resources for your sales and services teams as well.Examples: Answers to Your Top 7 Questions About Mastering LinkedInAnswers to Your Top 7 Questions From the Science of Inbound MarketingAnswers to Your Top 9 Questions About Using LinkedIn Ads10) The Interview Post In a Nutshell: Posts that feature quoted perspectives of a third party.Similar to Q&A formatted posts — since these posts may also be formatted as Q&As — is the interview post. Fantastic for introducing the perspective of a third party on a particular topic, interview posts are also great for developing relationships with the industry experts or influencers you interview. They also open up the opportunity for greater reach, especially if the interviewee shares the resulting post with their networks.Examples:The Future of Inbound: Shel Israel Looks Ahead to ‘The Age of Context’Being Full of Sh*t Doesn’t Work AnymoreA Chat With a Marketer Who Has to Fight for His Budget11) The SlideShare PostIn a Nutshell: Posts that feature an embedded SlideShare presentation.Posts that are built around a specific SlideShare presentation do require a little bit more time investment and design savvy than the average text-based post, but the results are usually worth it. Content that lends itself well (but isn’t limited) to SlideShare presentations include the curation of visual examples, quotes, charts, quick takeaways, and general storytelling. SlideShare-focused posts also make great social media fodder, since visual content is so shareable and social friendly (Hint: LinkedIn also owns SlideShare ;-)Examples:7 Lessons From the World’s Most Captivating Presenters [SlideShare]15 Pearls of Wisdom From the Legendary David Ogilvy [SlideShare]S%*t PR People Do That Journalists Hate [SlideShare]12) The Infographic Post In a Nutshell: Posts that feature an infographic.Similar to the SlideShare post, the infographic post is also one that is high commitment and high reward. Infographics, when done well, are very sharable and likely to generate inbound links, but you do need some design chops to pull them off — or the money to outsource their creation to a designer. Infographics are great for compiling data and statistics in a visual way. They’re also great for organizing information in a timeline format, or presenting visual tips.Download a Free Infographic Blog Post Template HereExamples:What a Real Relationship in Social Media Should Look Like [INFOGRAPHIC]20 of the Most Memorable Marketing Moments in 2012 [INFOGRAPHIC]The History of Marketing: An Exhaustive Timeline [INFOGRAPHIC]13) The NewsjackIn a Nutshell: Timely posts that capitalize on something in the news.If you’re unfamiliar with the term, newsjacking refers to the practice of leveraging the popularity of a news story to support your sales and marketing goals. It requires the careful monitoring of news, and when done correctly, a newsjack post will relevantly tie the news to your industry in a timely fashion.To identify and capitalize on newsjacking opportunities, load up your RSS reader with a combination of popular news publications and popular industry publications — anywhere you could potentially discover news relevant to what your audience cares about. Never jacked the news before? Check out these four simple newsjack formulas to follow.Download a Free Newsjacking Blog Post Template HereExamples: Facebook Finally Rolls Out Graph Search to U.S. UsersTwitter Starts Highlighting Websites That Embed TweetsFacebook Launches Video on Instagram, Giving Twitter a Run for Its Money Originally published Jul 19, 2013 8:00:00 AM, updated April 09 2019 How to Write a Blog Post Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Google Algorithm Updates, Blogging Templates, and More in HubSpot Content This Week

first_img Originally published Nov 10, 2013 8:00:00 AM, updated February 01 2017 What kinds of new, original offers can I create? What different types of blog posts can I try out? How do I ensure all of my content is high-quality? At one point or another, all inbound marketers ask themselves these questions — and they should.After all, it’s good to constantly seek out new types of unique content to create, and work to ensure your content is as useful and applicable to your audience as possible.To get you into content creation beast mode (a really fun mode to be in), we’ve selected a few blog articles on the subject from this past week we think you’ll find rather helpful.We’ve also got holiday campaign advice, info on Google’s algorithm updates this year, and other popular posts featured on the blog these past seven days. So grab some coffee, sprawl out on the couch, and get your Sunday off to a productive start by reading up on the latest from Inbound Hub.’Tis the Season: 7 Steps to Prepare Your Holiday Marketing CampaignGameplanning your marketing campaign for the holidays doesn’t have to be stressful, time-consuming, or costly. Don’t believe me? Check out this post from the Marketing section of the blog to learn how you can strategize your tactics related to offers, social media, and SEO through the end of 2013.A Blog Post to Help You Write Blog Posts [+5 Free Blogging Templates]Speaking of your holiday campaign, blogging will likely play a pretty substantial role in your plans, right? Then you won’t want to miss out on these creative templates we put together to make your blogging a little bit easier to accomplish. Once you download the templates, you’ll realize it can be a cinch to generate comprehensive how-to posts (and other kinds) in practically no time.Google’s 2013 Algorithm Updates: A Look BackOh, the algorithms, they are-a-changin’. Google made some waves this year with numerous updates to its Panda and Penguin search algorithms, as well as with its unveiling of its latest formula dubbed Hummingbird. Get the scoop as to what these changes entailed, and learn about other intriguing decisions made by the company during the course of 2013.Memes vs. MBAs: What Is Quality Content, Anyway?After “What’s the meaning of life?” the second-most common question asked by people is “What exactly is quality content?” Okay, that’s a lie, but the question is nonetheless a pertinent one many marketers ponder. Thus, we decided to closely examine top-tier content from BuzzFeed and the Harvard Business Review (yep, two distinct ends of the content spectrum) to determine exactly what both publications consider to be quality content.15 Tips for Content Creators in “Boring” IndustriesWe hear it over and over again — B2B marketers claiming it’s impossible to blog about “boring” industries. Despite this oft-voiced belief, we just don’t buy it. Why? Because these marketing pros can learn the intricacies of blogging for these industries by taking 15 minutes to read these 15 expert tips from one of our latest posts featured in Inbound Insiders.Sales Qualification Improves Close Rates [New Data]This latest sales post from our own Pete Caputa delves into the need for sales managers to use sales qualification methods to determine who the best-fit leads are for their reps. Take some time to learn Pete’s methodology when it comes to scoping out leads and how qualification data can help managers become hands-on, first-rate coaches for their teams.What was the most interesting thing you learned this week on Inbound Hub? What do you want to see more of? Leave your feedback in the comments! Google Updates Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Funny Tweets & Social Media Examples From 17 Real Brands

first_img4) Old SpiceSee them on: Twitter | FacebookOld Spice is known for their funny — and often ridiculous — marketing content. And what better place to let their freak flag fly than on social media? Just take a look at their “About” descriptions on Twitter, as well as a few of the silly posts to Twitter and Facebook below. (My favorite might be their making fun of Twitter polls.) 14) IMPACT Branding & DesignSee them on: Twitter | FacebookAnother B2B company to grace our list, HubSpot partner IMPACT Branding & Design definitely gets the value of comedy, offering a great balance of educational content and a few laughs every now and then on its Facebook page. While not every post from IMPACT is exactly a knee-slapper, it’s a good reminder that a little humor can go a long way toward achieving likability.15) BissellSee them on: Twitter | FacebookBissell, the vacuum cleaner company (who would’ve thought?), knows how to crack a joke from time to time on their Facebook and Twitter pages. What’s great about Bissell’s humor is that it never sacrifices brand relevancy, as is evident by these smartly funny posts. #CharminAsks: What are you thoughts on streaming while streaming? pic.twitter.com/GgEjdbsm8h— Charmin (@Charmin) December 7, 2015 No shame in my #selfie game. These pics help my team see the state of hardware over time. http://t.co/kQmYm7dUJ9 pic.twitter.com/CtSQODPofA— Curiosity Rover (@MarsCuriosity) October 13, 2015 11) ZendeskSee them on: Twitter | FacebookIt can be hard for B2B companies to find the balance between humor and professionalism on social media. But Zendesk is one of the B2B brands that’s really nailed it. The folks on their social team use humor to elevate their message, make their posts stand out from the crowd, and infuse some lighthearted fun into an otherwise (*furrows brow*) pretty serious B2B world. Money is green, spreadsheets are blue, if you love numbers our Dublin Accounts Payable Administer job is for you. https://t.co/q3kVXRR63N— Zendesk (@Zendesk) January 20, 2016 You should give inspirational speeches! Can you sign my Skittles? pic.twitter.com/Ssqo9SSbjM— Skittles (@Skittles) January 27, 2016 What other brands can’t you help from following in social media, even for just a good laugh? Share with us in the comments.Editor’s Note: This post was originally published in August 2012 and has been updated for freshness, accuracy, and comprehensiveness. We heard Boehner left you a smoky office, @PRyan. This ought to do the trick. (cc: @chucktodd) pic.twitter.com/8EYVBtFLqD— BISSELL (@BISSELLclean) November 3, 2015 Good morning texts are cute, but have you tried bringing her Taco Bell?— Taco Bell (@tacobell) January 3, 2016 Did you hear about our #TacoEmojiEngine? Tweet us a 🌮 + any emoji to see what happens. pic.twitter.com/siObNdcqnT— Taco Bell (@tacobell) November 10, 2015 3) Innocent DrinksSee them on: Twitter | FacebookInnocent Drinks is one of my favorite brands to follow on Twitter and Facebook. They may be a smoothie and juice brand, but most of their social media posts aren’t about smoothies or drinks at all. Check out the examples below to see what I mean. We’ve always admired them for their consistently lovable branding. They’re silly, fun, clever, creative, and always stay true to their brand personality. IT’S #NATIONALCHEESELOVERSDAYEVERYTHING ELSE SHUT UP— DiGiorno Pizza (@DiGiornoPizza) January 20, 2016 What’s in a name? Everything. See Terrell Owens’ outtakes from Gouda Bacon Cheeseburger: A Cheesy Underdog Story.https://t.co/I9GAABpLRL— Wendy’s (@Wendys) December 14, 2015 Every day is abs day when you’re a snake.— Old Spice (@OldSpice) November 14, 2015 10) Moosejaw MountaineeringSee them on: Twitter | FacebookThe folks at Moosejaw Mountaineering call themselves “the most fun outdoor retailer on the planet,” according to their Twitter description — and they aren’t lying. Their social media content is basically all funny stuff. Some is related to the outdoors, some isn’t. Like A24, some of their Facebook posts sound like your best friend telling you an unfiltered story, like the MC Hammer example below. “Victoria Beckham would call you Supporty Spice!” Get your own personal cheerleader here: https://t.co/u0dW1eNba6 #custserv— Zendesk (@Zendesk) January 24, 2016 Netflix and chill? No, really. pic.twitter.com/ezcZ7V0peN— Netflix US (@netflix) July 22, 2015 The stuff fries dream about. pic.twitter.com/8F3wNcpHV9— Wendy’s (@Wendys) December 7, 2015 “Beavers?” If you’re wondering what that’s about, then you aren’t alone. Here’s an explanation — which goes to show how clever their social strategy really is: I’m on a road trip to Mars’ Bagnold Dunes. What’s new with you? pic.twitter.com/Ruwj5jhM1V— Curiosity Rover (@MarsCuriosity) November 21, 2015 Think your pet is messy? Wait till you see https://t.co/vWWpIhcnjw. Not pretty, but pretty darn cute. #PetHappens pic.twitter.com/eM79ypeupF— BISSELL (@BISSELLclean) February 1, 2016 12) Whole FoodsSee them on: Twitter | FacebookWould you “Holla for Challah bread”? Whole Foods wants you to, and that’s just one of its witty little Facebook updates. Mainly sharing recipe and food ideas through its Facebook page and Twitter feed, Whole Foods adds a dash of humor that makes it a lot more fun to follow than your average recipe source. We love their cheeky #HealthYeah hashtag, too. Scientists* say buying our smoothies for half price on @Ocado makes you 67% more attractive. https://t.co/x0jUPY4PAX pic.twitter.com/knXVZF1KKW— innocent drinks (@innocent) January 25, 2016 Satan works at @mashable pic.twitter.com/l87rCj7GbU— A24 (@A24) January 13, 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Bringing new meaning to the “QB sneak.” (w/ @MrLegenDarius & @robbyjayala) #MakeTheRightCall https://t.co/Ufe80wvrr8— DiGiorno Pizza (@DiGiornoPizza) January 14, 2016 They’re even known for being humorous in their replies to customers’ tweets, when appropriate. Here’s an example: It is now safe to bust a move about the cabin. #GronkIsMyCopilothttps://t.co/KeOXvAJ0NM— JetBlue Airways (@JetBlue) November 16, 2015 There are quite a few factors that go into what makes a brand “followable” in social media. Think about it from the follower’s perspective: Why do you choose to ‘Like’ or follow certain brands on social networks like Facebook and Twitter?It could be because they share valuable, educational content that appeals to your interests and needs. Or, it could be that they give you access to exclusive deals, coupons, or other promotions. Or, maybe they’re just ridiculously funny.Truthfully, the best brands to follow in social media should probably have a combination of all those characteristics. But I’d venture to say that many of you are following a brand simply for its entertainment value. (I know I am.) You know — the brands that really tickle your funny bone and sometimes even make your sides hurt from laughter. And while it may not seem like a funny update has any value, surely there’s value in showing off your personality and being a lovable brand, right?So to help bring out your inner comedian, we’ve compiled a list of brands whose social media presence gives us the giggles. Check ’em out. Click here to download even more examples of brands doing awesome social media marketing. The Funniest Tweets & Social Media Examples From Funny Brands1) CharminSee them on: Twitter | FacebookYou mean the toilet paper company? Darn tootin’! Serving as the original inspiration for this post, Charmin’s Twitter presence is definitely a must-follow. Just check out the following series of tweets to see what we mean. Charmin is a great example of a brand whose humor aligns with the products it sells. And don’t you just love that #tweetfromtheseat hashtag? Quick, eat these Skittles. There’s no time to explain. pic.twitter.com/AfAztSiOkV— Skittles (@Skittles) January 22, 2016 Originally published Feb 4, 2016 8:00:00 AM, updated July 28 2017 You really should make your own salad dressing… It’s really, really simple! https://t.co/X01h2dw38c #HealthYeah pic.twitter.com/A3AoB00y7z— Whole Foods Market (@WholeFoods) January 22, 2016 This just in: Lasagna is just spaghetti cake.— Moosejaw (@MoosejawMadness) January 17, 2016 Fill-in-the-blank Friday: two #customerservice agents walk into a bar _____.— Zendesk (@Zendesk) January 29, 2016center_img If you’ve got four bucks, you’ve got the 4 for $4 Meal. Take that, economy. pic.twitter.com/v8kmWW5E5l— Wendy’s (@Wendys) October 12, 2015 When you’re visiting your ❤ & can’t get through TSA bc you’re more than 3.4 oz. #SnowmanDatingProblems #LDR #baggage pic.twitter.com/6tXaU7bttk— JetBlue Airways (@JetBlue) December 1, 2015 Bigfoot is the Waldo of the backcountry.— Moosejaw (@MoosejawMadness) January 31, 2016 DOUGH a crust an unbaked crustRAY, a guy that likes pizzaME a pizza liked by a guy named rayFAH no idea what fah isSO soLA a cityT tee— DiGiorno Pizza (@DiGiornoPizza) December 6, 2013 6) Mars Curiosity (NASA)See them on: Twitter | FacebookAs in, the lunar rover. These NASA-run social media accounts feature sassy, first-person updates from the rover itself, who incorporates funny pop culture references and a bold attitude. And, oh yeah — its Twitter account has more than 2.2 million followers, and its Facebook page has over 1.1 million fans. Not too shabby, NASA.  So. Random. DiGiorno Pizza is one of the funniest (and downright strangest) brands to follow on Twitter. Their tweets are usually about completely random topics, which somehow tie back to pizza, cheese, delivery pizza, and so on. While their Facebook page is a whole lot tamer, there’s also some good stuff in there. Their posts will have you thinking “…what?!” but laughing your butt off nonetheless. 5) JetBlue AirwaysSee them on: Twitter | FacebookExceptional customer service isn’t the only thing JetBlue does well on social media. They’re also a great example of a brand that sprinkles in just a little humor throughout its social presence. Not everything JetBlue posts is necessarily laugh-out-loud funny, but the brand does a great job of infusing some of its humorous personality into its updates, balancing informational content with lighthearted updates like the Facebook post you see below. 17) KRAFT Mac & CheeseSee them on: Twitter | FacebookWho knew elbow macaroni could be so funny? KRAFT Mac & Cheese’s social media presence features noodle families, pokes fun at themselves for being such a casual and easy meal, and other mac ‘n cheese humor. Oh, and we’re really, really glad this packaging idea was a joke. = the original love triangle— DiGiorno Pizza (@DiGiornoPizza) December 7, 2015 7) DiGiorno PizzaSee them on: Twitter | FacebookRemember that time in 2013 when DiGiorno Pizza live-tweeted NBC’s The Sound of Music and broke the internet? Here, let me jog your memory: He will seduce you with his awkwardness. #Parenthood Season 6https://t.co/MWBEj4TXWm— Netflix US (@netflix) February 1, 2016 Everything is mobile these days, we believe your noodles should be too. #KDonthego pic.twitter.com/DxQWsKXZJu— KD (@kraftdinner) April 1, 2015 That awkward moment when you use the work bathroom and the seat is warm. #shudder #tweetfromtheseat— Charmin (@Charmin) October 7, 2015 Even Google doesn’t have the answer. pic.twitter.com/B7x5jMPYRo— Netflix US (@netflix) January 28, 2016 In this week’s newsletter – beavers https://t.co/XM9qSDqNVP pic.twitter.com/Rj9INY1caM— innocent drinks (@innocent) January 30, 2016 Did we just become best friends? https://t.co/orwkhbraH0— BISSELL (@BISSELLclean) October 5, 2015 Tonight we¹ll be cleaning, and by cleaning we mean having a glass of wine and watching the #SmartClean Robot roam. pic.twitter.com/AEMvkRMwhG— BISSELL (@BISSELLclean) January 8, 2016 Wow, even noodle families struggle to get the perfect holiday picture. Happy Holidays from Kraft Mac & Cheese.https://t.co/caulosJgQi— KRAFT Mac & Cheese (@kraftmacncheese) December 21, 2015 8) A24See them on: Twitter | FacebookA24, the film studio that brought you Spring Breakers and The Bling Ring, has a refreshingly witty, edgy voice on its Twitter and Facebook pages that kind of sounds like your funniest friend posting his or her unfiltered musings. In fact, Zoe Beyer, the woman behind the Twitter account admitted she sometimes tweets things “with no regard for whether it’s relevant to anyone besides myself.” She says, “This is probably bad practice, but I think the film industry in particular can be so opaque, it is nice to know there are actual human personalities behind these companies. That’s why, sometimes, I will tweet about exotic pets or the NBA. The idea is just to keep it authentic.”Their posts are a smattering of pop culture references and project promotions, which they manage to make really funny. Be warned, though: some of the language is NSFW. If you don’t like chocolate, don’t click here: https://t.co/l9vhNPvhSS pic.twitter.com/xQI32DK257— Whole Foods Market (@WholeFoods) January 30, 2016 #relationshipgoalsin3words Stay to gohttps://t.co/NJ8Wtegdtw— Charmin (@Charmin) August 25, 2015 Which bar is longer?— Old Spice (@OldSpice) October 23, 2015 16) SkittlesSee them on: Twitter | FacebookSkittles’ social sense of humor is apparently all about being silly and ridiculous. But it definitely brings a smile to your face, doesn’t it? Check out the examples below from Skittles’ Facebook page and Twitter feed. They do a great job of using custom graphics to stand out in your feed. 2) Taco BellSee them on: Twitter | FacebookTaco Bell is known for using humor throughout their marketing and advertising, and their social media accounts are no different. From witty one-liners to clever photo updates, Taco Bell’s Facebook and Twitter presence is sure to make you crack a smile — even when they just tweet a whole bunch of taco emojis and call it a day. There’s a programme called ‘Panda Babies’ on ITV right now. PANDA. BABIES.— innocent drinks (@innocent) January 31, 2016 You miss 100% of the tacos you don’t eat.— Moosejaw (@MoosejawMadness) November 25, 2015 — Taco Bell (@tacobell) October 21, 2015 I’m not saying eating Skittles Tropical will magically transport you to Hawaii for the Pro Bowl. But you could try? pic.twitter.com/zsh3vGM3me— Skittles (@Skittles) January 30, 2016 13) NetflixSee them on: Twitter | FacebookWhether they’re poking fun at the characters in their TV shows or quoting one of their comedies, Netflix is always posting a myriad of funny social media posts to their Twitter and Facebook Pages. Most of them include short clips or GIFs of their shows, which serve as great visual reminders that we need to get watchin’. 9) Wendy’sSee them on: Twitter | FacebookThe key to social media success for the folks at Wendy’s? Simple, hilarious, and kind of … mindless content. Forbes describes their content best, I think: “Unbelievably dumb stuff that’s blow-milk-out-your-nose funny.” Whether they create a graphic depicting plain fries dreaming about loaded fries or they’re newsjacking #KissAGingerDay, Wendy’s has tweets and Facebook posts that’ll put a smile on your face. Topics: Social Media Trends The world is scary and surreal. Oscar Isaac with this little Poe figure is the only thing that makes sense right now pic.twitter.com/SLQpyy7hT4— A24 (@A24) December 17, 2015last_img read more