8 Ways to Better Engage Your Major Donors and Foundations

first_imgThe shift in donor engagement isn’t just with everyday donors. Peer-to-peer fundraising continues to grow as a new channel for online fundraising. However, major donors are shifting in their needs and involvement with organizations. While they value honesty and proof of impact, they’ve also taken on the roles of advisor, investor, and thought leader within organizations they support financially.To establish sustainable, life-long relationships with your major donors, you must understand them before they donate, engage them after they write the check, and continue to communicate with them even if they never give again. We’ve got several reasons why.In a recent live discussion on the Chronicle of Philanthropy featuring Secure World Foundation Co-founders Marcel and Cynda Collins Arsenault, Nexus Global Youth Summit Coordinator G. Ryan Ansin, and Geneva Global Director of Consulting Services Jenna Mulhall-Brereton, these thought leaders discussed how they, foundations, and other major donors make the decision to support an organization — as well as what they expect in return.Before I provide you with helpful tips from these experts, here are some trends Mulhall-Brereton noted she’s seen when engaging major donors in her consulting work:They’re looking for a passionate connection to the organization’s work.They want to fully understand the impact they can make with their contribution.They want to engage with your organization after they write a check — whether it’s as an advisor, a thought leader, or someone to help with overall strategy.Many of the philanthropists she’s worked with achieved their fortune through entrepreneurial efforts, and they bring that mindset to how they give.They take a business-like approach to their giving and are very metrics-driven.They take risks and follow their passion when connecting to a cause.How to Improve Your Engagement With Major DonorsWhether it’s an individual or a foundation, there are several ways to make the most of your relationship with your major donors and satisfy their needs just as much as yours.1) Use your existing network to find new major donors.Many organizations focus on bringing in new donors, but you are sitting on some real gold in your current database. Engaging your current donors can bring those who want to engage with you and your cause on a much bigger level to the surface.For example, you should relay information about how a potential major donor can get involved with your organization on your website or in an email after they makes a donation. Also, provide your contact information to your major donor office so they can inquire about their options.2) Research them before your ask them to give. There is a lot of information you can find online about any individual. For those in the business world and part of older generations, there is even more to learn. So, make sure your organization does its research on potential major donors or foundations.For instance, see if they’ve supported other organizations, look at their LinkedIn profile to see their work experience, and even ask them for an informal interview or meeting to learn more about them as a person. What are their passions? Why would they be drawn to support your organization? What would they expect in return after making a contribution (i.e. monthly reporting, photos/videos from the field, trips to project sites, meetings with your board members to advise, etc.).It’s important to develop a profile of each major donor you are looking to engage.3) Give them options.Mulhall-Brereton makes a great point that each major donor is different. You really need to tailor your engagement with each of them to their needs and wants.After you’ve done your research, provide your major donors different levels of engagement. How often do they want to hear from you? What information are they looking for (metrics, reporting, etc.)? How do they want to receive information (print, your website, email, etc.)?Understanding how each major donor wants to engage with your organization will help you build a much stronger relationship that you will be able to sustain over time.4) Let them help with challenges.Organizations tend to paint a perfect picture of themselves with smiling children and big statistics throughout their marketing. But major donors are much more likely to want to help you solve the problems and challenges you’re facing. They want to be part of the solution and on your team.Thus, including those who want to help in this way into your strategy meetings and giving them insight into your current challenges will provide a different perspective to achieving success and a level of transparency and honesty for which many major donors are looking.5) Provide them with the results of their impact.Continuing with transparency and engagement after a check is written is important. After all, major donors want to see the results of their investment. Being able to tie it directly to the impact on lives saved or supplies delivered is very important to them.For instance, Ansin points out that he supports DonorsChoose and often receives photos and videos of the beneficiaries he directly impacts as a thank you for his help. This is not only content for your major donors, but content that can also be shared with your larger audiences.6) Appeal to their business side.Major donors with a business or an entrepreneurial perspective will want to bring their knowledge of trying to add value to your organization to the table.If you can speak to these individuals in their language and understand what they’re looking for in terms of results, metrics, and information, they’ll be able to provide feedback and advice on how your organization is doing and point out flaws so you know where certain areas of your organization need attention paid.7) Recruit them not only for their money.Having a dozen or so major donors who are huge advocates for your mission will help you raise even more awareness. If you can connect with a major donor who is passionate about your cause just as much as you are and wants to invest, you’ve killed two birds with one stone.You should also consider their professional experience and how they can contribute to your fundraising, marketing, or operational strategies. They can also be an asset to other parts of your organization.8) Connect them with your beneficiaries.While these individuals may potentially work with your organization’s board or staff on a consistent basis, they also want to engage with those beneficiaries they directly help.Whether it’s through social media, such as Google+ Hangouts, or connecting them with photographers on the ground where your work is being done, providing them with the opportunity to engage with those they impact is something they really desire.In what ways do you engage with your major donors? Share your methods in the comments! Originally published Dec 9, 2013 5:00:00 PM, updated February 01 2017 Nonprofit Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:last_img read more

30-Day Blog Challenge Tip #5: Use Bulleted Lists

first_imgYou’ve probably heard how paramount blogging is to the success of your marketing. But it’s important that you learn how to start a blog and write blog posts for it so that each article supports your business.Without a blog, your SEO can tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put those valuable calls-to-action that generate inbound leads.So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can’t consistently blog?Maybe because, unless you’re one of the few people who actually like writing, business blogging kind of stinks. You have to find words, string them together into sentences … ugh, where do you even start?Download 6 Free Blog Post Templates NowWell my friend, the time for excuses is over.What Is a Blog?A blog is literally short for “web log.” Blogs began in the early 1990s as an online journal for individuals to publish thoughts and stories on their own website. Bloggers then share their blog posts with other internet users. Blog posts used to be much more personal to the writer or group of writers than they are today.Today, people and organizations of all walks of life manage blogs to share analyses, instruction, criticisms, and other observations of an industry in which they are a rising expert.After you read this post, there will be absolutely no reason you can’t blog every single day — and do it quickly. Not only am I about to provide you with a simple blog post formula to follow, but I’m also going to give you free templates for creating five different types of blog posts:The How-To PostThe List-Based PostThe Curated Collection PostThe SlideShare Presentation PostThe Newsjacking PostWith all this blogging how-to, literally anyone can blog as long as they truly know the subject matter they’re writing about. And since you’re an expert in your industry, there’s no longer any reason you can’t sit down every day and hammer out an excellent blog post.Want to learn how to apply blogging and other forms of content marketing to your business? Check out HubSpot Academy’s free content marketing training resource page. Free Templates: How to Write a Blog Post Tell us a little about yourself below to gain access today: How to Write a Blog Post1. Understand your audience.Before you start to write your first blog post, have a clear understanding of your target audience. What do they want to know about? What will resonate with them? This is where creating your buyer personas comes in handy. Consider what you know about your buyer personas and their interests while you’re coming up with a topic for your blog post.For instance, if your readers are millennials looking to start their own business, you probably don’t need to provide them with information about getting started in social media — most of them already have that down. You might, however, want to give them information about how to adjust their approach to social media from a more casual, personal one to a more business-savvy, networking-focused approach. That kind of tweak is what separates you from blogging about generic stuff to the stuff your audience really wants (and needs) to hear.Don’t have buyer personas in place for your business? Here are a few resources to help you get started:Create Buyer Personas for Your Business [Free Template]Blog Post: How to Create Detailed Buyer Personas for Your BusinessMakeMyPersona.com [Free Tool] 2. Create your blog domain.Next, you’ll need a place to host this and every other blog post you write. This requires choosing a content management system (CMS) and a website domain hosting service.Sign Up With a Content Management SystemA CMS helps you create a website domain where you’ll actually publish your blog. The CMS platforms available for you to sign up for can manage domains, where you create your own website; and subdomains, where you create a webpage that connects with an existing website.HubSpot customers host their website content through HubSpot’s content management system. Another popular option is a self-hosted WordPress website on WP Engine. Whether they create a domain or a subdomain to start their blog, they’ll need to choose a web domain hosting service after choosing their CMS.This is true for every blogger seeking to start their own blog on their own website.Register a Domain or Subdomain With a Website HostYour own blog domain will look like this: www.yourblog.com. The name between the two periods is up to you, as long as this domain name doesn’t yet exist on the internet.Want to create a subdomain for your blog? If you already own a cooking business at www.yourcompany.com, you might create a blog that looks like this: blog.yourcompany.com. In other words, your blog’s subdomain will live in its own section of yourcompany.com.Some CMSs offer subdomains as a free service, where your blog lives on the CMS, rather than your business’s website. For example, it might look like “yourblog.contentmanagementsystem.com.” However, in order to create a subdomain that belongs to a company website, you’ll need to register this subdomain with a website host.Most website hosting services charge very little to host an original domain — in fact, website costs can be as inexpensive as $3 per month. Here are five popular web hosting services to choose from:GoDaddyHostGatorDreamHostBluehostiPage3. Customize your blog’s theme.Once you have your blog domain set up, customize the appearance of your blog to reflect the theme of the content you plan on creating.Are you writing about sustainability and the environment? Green might be a color to keep in mind when designing the look and feel of your blog, as green is often associated with sustainability.If you already manage a website, and are writing your first blog post for that website, it’s important that your blog is consistent with this existing website, both in appearance and subject matter. Two things to include right away are:Logo. This can be your name or your business’s logo, either one helping to remind your readers who or what is publishing this content. How heavily you want to brand this blog, in relation to your main brand, is up to you.”About” page. You might already have an “About” blurb describing yourself or your business. Your blog’s “About” section is an extension of this higher-level statement. Think of it as your blog’s mission statement, which serves to support your company’s goals.4. Identify your first blog post’s topic.Before you even write anything, you need to pick a topic for your blog post. The topic can be pretty general to start with. For example, if you’re a plumber, you might start out thinking you want to write about leaky faucets.Then, as you do your research, you can expand the topic to discuss how to fix a leaky faucet based on the various causes of a faucet leak.You might not want to jump right into a “how-to” article for your first blog post, though, and that’s okay. Perhaps you’d like to write about modern types of faucet setups, or tell one particular success story you had rescuing a faucet before it flooded someone’s house.If a plumber’s first how-to article is about how to fix a leaky faucet, for example, here are four other types of sample blog post ideas a plumber might start with, based on the five free blog templates we’ve offered to you:List-based Post: 5 ways to fix a leaky faucetCurated Collection Post: 10 faucet and sink brands you should look into todaySlideShare Presentation: 5 types of faucets that should replace your old one (with pictures)News post: New study shows X% of people don’t replace their faucet on timeFind more examples of blog posts at the end of this step-by-step guide.If you’re having trouble coming up with topic ideas, check out this blog post from my colleague Ginny Soskey. In this post, Soskey walks through a helpful process for turning one idea into many. Similar to the “leaky faucet” examples above, she suggests that you “iterate off old topics to come up with unique and compelling new topics.” This can be done by:Changing the topic scopeAdjusting the time frameChoosing a new audienceTaking a positive/negative approachIntroducing a new format5. Come up with a working title.Then you might come up with a few different working titles — in other words, iterations or different ways of approaching that topic to help you focus your writing. For example, you might decide to narrow your topic to “Tools for Fixing Leaky Faucets” or “Common Causes of Leaky Faucets.” A working title is specific and will guide your post so you can start writing.Let’s take a real post as an example: “How to Choose a Solid Topic for Your Next Blog Post.” Appropriate, right? The topic, in this case, was probably simply “blogging.” Then the working title may have been something like, “The Process for Selecting a Blog Post Topic.” And the final title ended up being “How to Choose a Solid Topic for Your Next Blog Post.”See that evolution from topic, to working title, to final title? Even though the working title may not end up being the final title (more on that in a moment), it still provides enough information so you can focus your blog post on something more specific than a generic, overwhelming topic.6. Write an intro (and make it captivating).We’ve written more specifically about writing captivating introductions in the post, “How to Write an Introduction,” but let’s review, shall we?First, grab the reader’s attention. If you lose the reader in the first few paragraphs — or even sentences — of the introduction, they will stop reading even before they’ve given your post a fair shake. You can do this in a number of ways: tell a story or a joke, be empathetic, or grip the reader with an interesting fact or statistic.Then describe the purpose of the post and explain how it will address a problem the reader may be having. This will give the reader a reason to keep reading and give them a connection to how it will help them improve their work/lives. Here’s an example of a post that we think does a good job of attracting a reader’s attention right away:7. Organize your content in an outline.Sometimes, blog posts can have an overwhelming amount of information — for the reader and the writer. The trick is to organize the info so readers are not intimidated by the length or amount of content. The organization can take multiple forms — sections, lists, tips, whatever’s most appropriate. But it must be organized!Let’s take a look at the post, “How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy.” There is a lot of content in this post, so we broke it into a few different sections using the following headers: How to Setup Your Snapchat Account, Snaps vs. Stories: What’s the Difference?, and How to Use Snapchat for Business. These sections are then separated into sub-sections that to go into more detail and also make the content easier to read.To complete this step, all you really need to do is outline your post. That way, before you start writing, you know which points you want to cover, and the best order in which to do it. To make things even easier, you can also download and use our free blog post templates, which are pre-organized for five of the most common blog post types. Just fill in the blanks!8. Write your blog post!The next step — but not the last — is actually writing the content. We couldn’t forget about that, of course.Now that you have your outline/template, you’re ready to fill in the blanks. Use your outline as a guide and be sure to expand on all of your points as needed. Write about what you already know, and if necessary, do additional research to gather more information, examples, and data to back up your points, providing proper attribution when incorporating external sources. Need help finding accurate and compelling data to use in your post? Check out this roundup of sources — from Pew Research to Google Trends.If you find you’re having trouble stringing sentences together, you’re not alone. Finding your “flow” can be really challenging for a lot of folks. Luckily, there are a ton of tools you can lean on to help you improve your writing. Here are a few to get you started:Power Thesaurus: Stuck on a word? Power Thesaurus is a crowdsourced tool that provides users with a ton of alternative word choices from a community of writers.ZenPen: If you’re having trouble staying focused, check out this distraction-free writing tool. ZenPen creates a minimalist “writing zone” that’s designed to help you get words down without having to fuss with formatting right away.Cliché Finder: Feeling like your writing might be coming off a little cheesy? Identify instances where you can be more specific using this handy cliché tool.For a complete list of tools for improving your writing skills, check out this post. And if you’re looking for more direction, the following resources are chock-full of valuable writing advice:The Marketer’s Pocket Guide to Writing Well [Free Ebook]How to Write Compelling Copy: 7 Tips for Writing Content That ConvertsHow to Write With Clarity: 9 Tips for Simplifying Your MessageThe Kurt Vonnegut Guide to Great Copywriting: 8 Rules That Apply to AnyoneYour Blog Posts Are Boring: 9 Tips for Making Your Writing More InterestingThe Beginner’s Guide to Starting a Successful Blog in 20199. Edit/proofread your post, and fix your formatting.You’re not quite done yet, but you’re close! The editing process is an important part of blogging — don’t overlook it. Ask a grammar-conscious co-worker to copy, edit, and proofread your post, and consider enlisting the help of The Ultimate Editing Checklist (or try using a free grammar checker, like the one developed by Grammarly). And if you’re looking to brush up on your own self-editing skills, turn to these helpful posts for some tips and tricks to get you started:Confessions of a HubSpot Editor: 11 Editing Tips From the TrenchesHow to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process10 Simple Edits That’ll Instantly Improve Any Piece of WritingWhen you’re ready to check your formatting, keep the following advice in mind …Featured ImageMake sure you choose a visually appealing and relevant image for your post. As social networks treat content with images more prominently, visuals are now more responsible than ever for the success of your blog content in social media. In fact, it’s been shown that content with relevant images receives 94% more views than content without relevant images.For help selecting an image for your post, read “How to Select the Perfect Image for Your Next Blog Post” — and pay close attention to the section about copyright law.Visual AppearanceNo one likes an ugly blog post. And it’s not just pictures that make a post visually appealing — it’s the formatting and organization of the post, too.In a properly formatted and visually appealing blog post, you’ll notice that header and sub-headers are used to break up large blocks of text — and those headers are styled consistently. Here’s an example of what that looks like:Also, screenshots should always have a similar, defined border (see screenshot above for example) so they don’t appear as if they’re floating in space. And that style should stay consistent from post to post.Maintaining this consistency makes your content (and your brand) look more professional, and makes it easier on the eyes.Topics/TagsTags are specific, public-facing keywords that describe a post. They also allow readers to browse for more content in the same category on your blog. Refrain from adding a laundry list of tags to each post. Instead, put some thought into a tagging strategy. Think of tags as “topics” or “categories,” and choose 10-20 tags that represent all the main topics you want to cover on your blog. Then stick to those.10. Insert a call-to-action (CTA) at the end.At the end of every blog post, you should have a CTA that indicates what you want the reader to do next — subscribe to your blog, download an ebook, register for a webinar or event, read a related article, etc. Typically, you think about the CTA being beneficial for the marketer. Your visitors read your blog post, they click on the CTA, and eventually you generate a lead. But the CTA is also a valuable resource for the person reading your content — use your CTAs to offer more content similar to the subject of the post they just finished reading.In the blog post, “What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration,” for instance, readers are given actionable ideas for creating valuable Instagram content. At the end of the post is a CTA referring readers to download a comprehensive guide on how to use Instagram for business:See how that’s a win-win for everyone? Readers who want to learn more have the opportunity to do so, and the business receives a lead they can nurture … who may even become a customer! Learn more about how to choose the right CTA for every blog post in this article. And check out this collection of clever CTAs to inspire your own efforts.11. Optimize for on-page SEO.After you finish writing, go back and optimize your post for search.Don’t obsess over how many keywords to include. If there are opportunities to incorporate keywords you’re targeting, and it won’t impact reader experience, do it. If you can make your URL shorter and more keyword-friendly, go for it. But don’t cram keywords or shoot for some arbitrary keyword density — Google’s smarter than that!Here’s a little reminder of what you can and should look for:Meta DescriptionMeta descriptions are the descriptions below the post’s page title on Google’s search results pages. They provide searchers with a short summary of the post before clicking into it. They are ideally between 150-160 characters and start with a verb, such as “Learn,” “Read,” or “Discover.” While meta descriptions no longer factor into Google’s keyword ranking algorithm, they do give searchers a snapshot of what they will get by reading the post and can help improve your clickthrough rate from search.Page Title and HeadersMost blogging software uses your post title as your page title, which is the most important on-page SEO element at your disposal. But if you’ve followed our formula so far, you should already have a working title that will naturally include keywords/phrases your target audience is interested in. Don’t over-complicate your title by trying to fit keywords where they don’t naturally belong. That said, if there are clear opportunities to add keywords you’re targeting to your post title and headers, feel free to take them. Also, try to keep your headlines short — ideally, under 65 characters — so they don’t get truncated in search engine results.Anchor TextAnchor text is the word or words that link to another page — either on your website or on another website. Carefully select which keywords you want to link to other pages on your site, because search engines take that into consideration when ranking your page for certain keywords.It’s also important to consider which pages you link to. Consider linking to pages that you want to rank well for that keyword. You could end up getting it to rank on Google’s first page of results instead of its second page, and that ain’t small potatoes.Mobile OptimizationWith mobile devices now accounting for nearly 2 out of every 3 minutes spent online, having a website that is responsive or designed for mobile has become more and more critical. In addition to making sure your website’s visitors (including your blog’s visitors) have the best experience possible, optimizing for mobile will score your website some SEO points.Back in 2015, Google made a change to its algorithm that now penalizes sites that aren’t mobile optimized. This month (May 2016), Google rolled out their second version of the mobile-friendly algorithm update — creating a sense of urgency for the folks that have yet to update their websites. To make sure your site is getting the maximum SEO benefit possible, check out this free guide: How to Make a Mobile-Friendly Website: SEO Tips for a Post-“Mobilegeddon” World.12. Pick a catchy title.Last but not least, it’s time to spruce up that working title of yours. Luckily, we have a simple formula for writing catchy titles that will grab the attention of your reader. Here’s what to consider:Start with your working title.As you start to edit your title, keep in mind that it’s important to keep the title accurate and clear.Then, work on making your title sexy — whether it’s through strong language, alliteration, or another literary tactic.If you can, optimize for SEO by sneaking some keywords in there (only if it’s natural, though!).Finally, see if you can shorten it at all. No one likes a long, overwhelming title — and remember, Google prefers 65 characters or fewer before it truncates it on its search engine results pages.If you’ve mastered the steps above, learn about some way to take your blog posts to the next level in this post. Want some real examples of blog posts? See what your first blog post can look like, below, based on the topic you choose and the audience you’re targeting.Blog Post ExamplesList-Based PostThought Leadership PostCurated Collection PostSlideshare PresentationNewsjacking PostInfographic PostHow-to Post Topics:center_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Hi 👋 What’s your name?First NameLast NameHi null, what’s your email address?Email AddressAnd your phone number?Phone NumberWhat is your company’s name and website?CompanyWebsiteHow many employees work there?1Does your company provide any of the following services?Web DesignOnline MarketingSEO/SEMAdvertising Agency ServicesYesNoGet Your Free Templates 1. List-Based PostExample: 10 Fresh Ways to Get Better Results From Your Blog PostsList-based posts are sometimes called “listicles,” a mix of the words “list” and “article.” These are articles that deliver information in the form of a list. A listicle uses subheaders to break down the blog post into individual pieces, helping readers skim and digest your content more easily. According to ClearVoice, listicles are among the most shared types of content on social media across 14 industries.As you can see in the example from our blog, above, listicles can offer various tips and methods for solving a problem.2. Thought Leadership PostExample: What I Wish I Had Known Before Writing My First BookThought leadership blog posts allow you to indulge in your expertise on a particular subject matter and share firsthand knowledge with your readers. These pieces — which can be written in the first person, like the post by Joanna Penn, shown above — help you build trust with your audience so people take your blog seriously as you continue to write for it.3. Curated Collection PostExample: 8 Examples of Evolution in ActionCurated collections are a special type of listicle blog post (the first blog post example, described above). But rather than sharing tips or methods of doing something, this type of blog post shares a list of real examples that all have something in common, in order to prove a larger point. In the example post above, Listverse shares eight real examples of evolution in action among eight different animals — starting with the peppered moth.4. Slideshare PresentationExample: The HubSpot Culture CodeSlideshare is a presentation tool owned by the social network, LinkedIn, that helps publishers package a lot of information into easily shareable slides. Think of it like a PowerPoint, but for the web. With this in mind, Slideshare blog posts help you promote your Slideshare so that it can generate a steady stream of visitors.Unlike blogs, Slideshare decks don’t often rank well on search engines, so they need a platform for getting their message out there to the people who are looking for it. By embedding and summarizing your Slideshare on a blog post, you can share a great deal of information and give it a chance to rank on Google at the same time.Need some Slideshare ideas? In the example above, we turned our company’s “Culture Code” into a Slideshare presentation that anyone can look through and take lessons from, and promoted it through a blog post.5. Newsjacking PostExample: Ivy Goes Mobile With New App for Designers”Newsjacking” is a nickname for “hijacking” your blog to break important news related to your industry. Therefore, the newsjack post is a type of article whose sole purpose is to garner consumers’ attention and, while offering them timeless professional advice, also prove your blog to be a trusted resource for learning about the big things that happen in your industry.The newsjack example above was published by Houzz, a home decor merchant and interior design resource, about a new mobile app that launched just for interior designers. Houzz didn’t launch the app, but the news of its launching is no less important to Houzz’s audience.6. Infographic PostExample: The Key Benefits of Studying Online [Infographic]The infographic post serves a similar purpose as the Slideshare post — the fourth example, explained above — in that it conveys information for which plain blog copy might not be the best format. For example, when you’re looking to share a lot of statistical information (without boring or confusing your readers), building this data into a well-designed, even fun-looking infographic can help keep your readers engaged with your content. It also helps readers remember the information long after they leave your website.7. How-to PostExample: How to Write a Blog Post: A Step-by-Step GuideFor our last example, you need not look any further than the blog post you’re reading right now! How-to guides like this one help solve a problem for your readers. They’re like a cookbook for your industry, walking your audience through a project step by step to improve their literacy on the subject. The more posts like this you create, the more equipped your readers will be to work with you and invest in the services you offer.Ready to blog? Don’t forget to download your six free blog post templates right here. Free Blog Post Templates Originally published May 6, 2019 7:30:00 PM, updated October 25 2019last_img read more

Your Top Questions on “Social Selling” Answered by LinkedIn, Evernote, and HubSpot

first_img Originally published Feb 20, 2014 2:00:00 PM, updated February 01 2017 Koka Sexton, LinkedIn Koka Sexton, LinkedIn “When it comes to the tools needed, I think it’s important for sales professionals to be as visible as possible within every social network that their customers may be a part of. That’s what social selling is all about. Obviously LinkedIn works well for that, because it’s a professional network, but it may be Twitter or other networks as well.I think this is why what HubSpot and Evernote said about how marketing and sales can be aligned is so important. Mark put it best when he said, “There is no social selling without content.” And so to salespeople, I would say that you need to hold your marketing professionals accountable by providing you with the right content that’s in the right context for your buyers.I think context is something that’s often overlooked because where the buyer is within the sales cycle should determine what type of content you’re handing them, and ultimately how you’re delivering it to them. If email open rates are low, then why not try posting something in your social stream so you can feed your prospects the information they need at the time that they need it?” “When it comes to sales and marketing, I think it’s helpful to make sure there’s an open channel of communication so that collaboration can occur. So if a salesperson is talking to people on the phone and they know that they’re not able to send their prospects the right materials to close the sale or move things along, marketing needs to know that information.That’s a sign that there needs to be more collaboration between sales and marketing to make sure the salespeople have the sales tools and materials that they need to close deals. And vice versa – communication goes in both directions. If marketing feels that they’re out of the loop when it comes to what customers are thinking or saying or what their actual questions are, it’s definitely worth it to have more involvement with sales.” Mark Roberge, HubSpot Josh Zerkel, Evernote “There could be a couple of things going on. Sales might not be aware where the tools are or it may be that they feel it’s too difficult to access them. That’s why it’s critical to keep your content in a shared spot where it’s really easy to access and where salespeople feel comfortable.The other thing that might be happening is that the tools that marketing thinks are so awesome may not, in fact, be so awesome when it comes to real world deployment and social selling. So it’s probably worth it at this point, if sales isn’t using the tools that are being deployed, to have an in-depth conversation about what is really needed, what are people asking for, and then go back to marketing and share those findings.” Topics:center_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social Selling “Sales professionals, and really every professional, need to understand that their LinkedIn profile is not their online resume. They simply need to take themselves out of that frame of mind. Your LinkedIn page is really your online brand, your professional profile.So salespeople need to use their LinkedIn accounts as a resource, and not a resume. Internally at LinkedIn, we call that ‘Resume to Reputation.’ It’s really about the transformation in how you use your online persona, building your reputation and becoming that brand that draws people in.This is where marketing can come in, too. If a salesperson is consistently posting great content about the industry, provided by the marketing team, it will be so much easier for that salesperson to build that personal brand and that social media credibility. That’s really what social selling is all about: Giving salespeople the tools they need to have genuine interactions on social media that help them in their sales processes.Next Step: The 3 C’s of Social SellingWith these core questions answered, feel free to check out the presentation deck from the webinar that prompted this discussion below. If you’d like to listen to the webinar recording for the full experience, just click here. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe here.Social selling — it’s not just a buzzword anymore. It’s a crucial part of how successful sales teams communicate with their prospects. That’s why last week, HubSpot, LinkedIn, and Evernote hosted a webinar to discuss how organizations can align their sales and marketing teams to develop the tools that make social selling work through context, content, and collaboration. Toward the end of the session, three critical and common questions were asked that we’d like to address today:My sales team doesn’t have the right materials to help my prospects solve their problems. What should I do?Our marketing team creates a lot of content each month, but the sales team never uses it. How can I solve this problem?How do you present yourself on social media in order to do social selling? How do you leverage your social presence as a salesperson?Responses below come from our speakers: Mark Roberge, chief revenue officer at HubSpot, Koka Sexton, senior social marketing manager at LinkedIn, and Josh Zerkel, user education specialist at Evernote.  Q: My sales team doesn’t have the right materials to help my prospects solve their problems. What should I do? Q: Our marketing team creates a lot of content each month, but the sales team never uses it. How can I solve this problem? “We’ve seen this problem at HubSpot ourselves to the nth degree — it’s actually something we’ve been focusing on with some hacker technology in the HubSpot Sales Labs. As you can imagine, we’re producing boatloads of content that have to do with different problems people have, different industries, different buyer personas.Then, on the other side of the fence, you’ve got sales actually out there talking to different buyers, on social media or via email, in specific industries with specific problems. It’s next to impossible, at this point, for those salespeople to know exactly the right content to follow up with — there’s just too much out there.We’re experimenting with a bunch of different solutions. We’re testing tagging content depending on the topic or persona, and then on the other side, having sales designate problems that different personas are having in our CRM. That way, the system can do some matching.Q: How do you present yourself on social media in order to do social selling? How do you leverage your social presence as a salesperson? Josh Zerkel, Evernotelast_img read more

How to Identify and Remedy Duplicate Content Issues on Your Website

first_img Topics: Technical SEO It’s easy to be fooled into thinking SEO is just about link building. There are so many posts covering the latest developments on what links are good or bad, that we sometimes forget about the huge gains we can make by simply fixing problems with our own site. One of the biggest culprits for lost traffic and rankings is duplicate content. Luckily, you have control over your own site, so you have the power to fix it.Access Now: 22 SEO Myths to Leave Behind This YearWhat Is Duplicate Content?Duplicate content exists when there is more than one version of a page indexed by the search engines. Where there are multiple versions of a page indexed, it’s difficult for search engines to decide what page to show for a relevant search query.Search engines aim to provide users with the best experience possible, which means they will rarely show duplicate pieces of content. Instead, they will be forced to choose what version they feel is the best fit for that query. Causes of Duplicate ContentThree of the biggest offenders for causing duplicate content are:1) URL ParametersURLs can often contain additional parameters because of how they are being tracked (marketing campaign IDs, analytics IDs), or the CMS a website is using adds its own custom parameters.For example, the following URLs could all lead to the same page:http://www.example.com/page1http://www.example.com/page1?source=organichttp://www.example.com/page1?campaignid=35322) Printer friendly pagesOften a web page will have an option to produce a printer friendly version of that page. This can often lead to duplicate content issues. For example, the following URLs would lead to the same page.http://www.example.com/page1http://www.example.com/printer/page13) Session IDsSites may often want to track a user’s session across their website. For example, sites can offer personalized features based upon who that user is and their past interactions with the site, or an ecommerce store may remember what that person added to their shopping cart on their last visit.Session ids get appended to the URL and this causes duplicate versions of a page to exist. For example, the following URLs would lead to the same page.http://www.example.com/page1http://www.example.com/page1?sessionid=12455Duplicate Content ProblemsThe biggest issues caused by duplicate content are:Search engines don’t know which version of the page they should indexSearch engines don’t know what page the link authority should be assigned to, or if it should be divided across multiple versions.Search engines don’t know what version of the page to rank for a relevant search query.This can result in web pages losing both rankings and organic traffic.Finding Duplicate ContentThere are two tools you can use to find duplicate content problems for your site: Google Webmaster Tools and Screaming Frog.1) Google Webmaster ToolsUsing Google Webmaster Tools you can easily find pages with both duplicate titles and meta descriptions. You simply click on “HTML Improvements” under “Search Appearance”.Clicking on one of these links will show you what pages have duplicate meta descriptions and page titles. 2) Screaming FrogYou can download the screaming frog web crawler and use it to crawl 500 pages for free. This application lets you do a lot of different things, including finding duplicate content problems.Page Titles/Meta Descriptions You can find duplicate page titles by simply clicking on the tab “Page Titles” or “Meta Description” and filtering for “Duplicate.”URLsYou can also find pages that have multiple URL versions by simply clicking on the “URL” tab and sorting by “Duplicate.”For a complete guide on all the different things you can do with Screaming Frog, check out this post from SeerInteractive.Fixing Duplicate ContentDuplicate content is a problem that can impact both your organic traffic and web rankings, but it’s something that you can easily fix. The three quickest ways to address duplicate content problems are:1) Canonical Tag Using the canonical tag you can tell search engines what version of a page you want to return for relevant search queries. The canonical tag is found in the header of a web page.The canonical tag is the best approach when you want to have multiple versions of a page available to users. If you’re using the HubSpot COS, this will be taken care of automatically, so no manual labor required.2) 301 RedirectA 301 redirect will redirect all legacy pages to a new URL. It tells Google to pass all the link authority from these pages to the new URL and to rank that URL for relevant search queries.The 301 redirect is the best option when you don’t have any need for multiple versions of a page to be available.3) Meta Tags You can use meta tags to tell search engines not to index a particular page.Meta tags work best when you want that page to be available to the user but not indexed, e.g. terms and conditions. Duplicate content is a real problem for sites, but one that can be easily solved using the advice above. If you want to learn more about duplicate content, watch this video series from the SEO experts at Dejan SEO on how you can fix it for your site. Originally published Mar 10, 2014 4:00:00 AM, updated August 27 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests

first_imgEvery marketer in their right mind knows that in order to drive more traffic to your blog, you need to come up with blog post titles that are actually enticing. But that’s easier said than done. If only we had some data to show us how to scientifically create blog post titles that will attract more clicks …Well luckily, I’m about to share with you that exact data. I recently wrote a post on how to use content discovery platforms to amplify your reach, in which I share tips on using these platforms to share your blog content on other relevant sites across the web. Having experimented with this over the past several months, I’ve been able to collect data on the clickthrough rates of different title variations for the same blog posts. (What a great way to do A/B testing on your blog post titles!)So, let’s dive into the insights from this data, and see how you can use it to construct your most clickable blog post titles yet.Which Blog Post Title Won?1) Question vs. No QuestionVariation A: What Does Google’s Hummingbird Update Mean For E-Commerce Business?Variation B: What the New Hummingbird SEO Algorithm Means for Your Ecommerce BusinessThe Winner: Variation A (.07% vs. .01% CTR, statistically significant)Takeaway: Frame your blog post title as a question to make it more intriguing.2) Broader vs. More Specific TopicVariation A: A Fool-Proof Formula for Easily Creating Compelling ContentVariation B: A Fool-Proof Formula for Easily Writing Amazing Blog PostsThe Winner: Variation A (.09% vs. .07% CTR, statistically significant)Takeaway: Use broader topic descriptions to position your blog post as relevant to a wider audience.3) Common vs. Unique AdjectivesVariation A: 8 Excellent Reasons to Redesign Your WebsiteVariation B: 8 Tell-Tale Signs Your Website May Need a RedesignThe Winner: Variation B (.05% vs. .04% CTR, trend)Takeaway: Use adjectives that aren’t used as frequently in other blog posts to make your title stand out more.4) “You”-focused vs. “Me”-focused LanguageVariation A: 10 Things Marketers Need to Know About Inbound Marketing in EuropeVariation B: 10 Inbound Marketing Techniques that Make Us Sit Up and Take Note The Winner: Variation A (.06% vs. .02% CTR, statistically significant)Takeaway: Craft your title language to be about the reader and what is interesting to them, not you.5) Asking a Question vs. Offering Exclusive InfoVariation A: What’s Next for Content Marketing Trends in Europe?Variation B: Survey of Europe’s Content Marketers Reveals Surprising Trends for 2014 The Winner: Variation B (.18% vs. .10% CTR, trend)Takeaway: Hint at the chance to access new and/or exclusive information, using words like “surprising” and “reveal” to position your content as exciting and unique.6) Stating Your Offer at the Beginning vs. at the EndVariation A: 5 Infographics to Teach You How to Easily Create Infographics in PowerPoint Variation B: Easy Ways to Create Killer PowerPoint Infographics (Free Templates) The Winner: Variation A (.09% vs. .07% CTR, statistically significant)Takeaway: If your blog post is meant to highlight a specific piece of content, make it clear what that content is up front, rather than putting it toward the middle or end of your post title.7) Number vs. No NumberVariation A: The Simple Template for a Thorough Content Style GuideVariation B: 7 Steps to Creating a Thorough Style GuideThe Winner: Variation B (.02% vs. .00% CTR, trend)Takeaway: Begin your blog post title with a number to help make the post’s content more actionable and its length clear to the reader. This will also reassure your readers that they can scan through your list post quickly if needed.8) Common vs. Unique Descriptions of Your ContentVariation A: A Comprehensive Guide to Writing a Compelling Blog PostVariation B: A Fool-Proof Formula for Easily Creating Compelling ContentThe Winner: Variation B (.09% vs. .01% CTR, statistically significant)Takeaway: Position your blog post as having a unique content format — there are “guides” and “checklists” all over the internet, but how many “fool-proof formulas” have you encountered?9) Fun vs. Serious ToneVariation A: 160 MORE Free Stock Photos You Seriously Need to Download NowVariation B: 75 Free Stock Photos for You to Use (and Tips for Customizing Them in PowerPoint)The Winner: Variation A (.11% vs. .05% CTR, statistically significant)Takeaway: Don’t take yourself too seriously. Your post titles will be more enticing with a fun, light tone than a bland, serious one.10) Emphasizing Content vs. Value PropositionVariation A: 55 Free, Downloadable Templates for Visual Content CreationVariation B: 55 Free Templates to Make Visual Content Creation Quick & PainlessThe Winner: Variation A (.13% vs. .05% CTR, statistically significant)Takeaway: Sometimes including more words in your post title to enhance your value proposition can actually distract your readers from what it is you’re offering them. When in doubt, keep it simple.11) Clear vs. Vague TopicVariation A: Why Purchasing Email Lists Is Always a Bad IdeaVariation B: What’s the Quickest Way to Destroy Your Credibility as a Marketer? The Winner: Variation A (.03% vs. .01% CTR, statistically significant)Takeaway: While using a broad title can attract a larger audience, going too broad can have the opposite effect by being too vague and not piquing interest. Make it clear enough what your post is about that your readers know what they’re getting.I hope that seeing some of this data will not only inspire you to find unique ways to position your blog post titles to make them more clickable, but that it will also encourage you to try out different types of titles on your own blog to see what works best for your readers. Keep that creativity flowing!What types of blog post titles have worked well for you? Have you found any trends or patterns? Let me know in the comments! Originally published Apr 8, 2014 8:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack How to Write a Blog Post Topics:last_img read more

Why Search Volume Doesn’t Matter as Much as You Think

first_img Measuring SEO Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Search volume calculates the numbers of times a keyword is searched for in a particular search engine. Previously, it was the marketer’s go-to metric to figure out what keywords would be the best to optimize around.However, as we (and search engines) have become smarter about how we optimize for SEO, that has all started to change. Why? Because these days, the emphasis should be more on quality and conversions than volume alone.4 Things That Matter More Than Search VolumeIt’s not that search volume doesn’t matter at all. Search volume is a good sign that there are people out there looking for help on a particular subject matter. But here’s what matters a lot more than a ton of search volume for a particular keyword or phrase:1) Conversion RatesIf you have 1,000 people come to your site off a keyword for which your content ranks, but only 2 people convert, does it really matter that you had 1,000 people come to your site? The purpose of SEO is much more than just attracting people to your content. It’s about attracting people to your content who find it relevant to their interests and needs. Let’s say you’re a B2B business selling analytics software for marketers. There are two approaches that you can take. You can try to create content about analytics in general, or you can make your content a bit more specific to marketing analytics. In the first case, you may attract more people who are interested in all kinds of analytics: marketing analytics, sales analytics, etc. (That is, if you can rank for the head term.) In the second case, you would attract people who are more relevant to your buyer persona.Which situation is more likely to yield actual customers? If you said the latter, I agree with you.2) FeasibilityWhen you’re creating your SEO plan, one of the first things you need to do is keyword research. But instead of basing this process on search volume, think about how likely you are to actually rank for and convert on the keywords you’re selecting.How much content are you going to create around those topics? How much content do you already have on those topics? How are you ranking now for related terms? Create your plan not just around what keywords make the most sense for your business to rank for — but how you can invest in the time and resources it takes to have a strong SEO strategy in place.3) User ExperienceFun Fact: Did you know that if someone comes to your site through a search engine and bounces to another site soon after, it doesn’t actually help your SEO?If the 1,000 people I mentioned before come to your site — but then realize your content isn’t helpful, interesting, easy to read, etc. — you’re not really doing much to help your SEO. Search engines are smart enough now to recognize and reward the sites that produce good content. And it makes sense that they’d care about this — they want to deliver the best possible search experience for their users. Think about these questions the next time you’re creating content. What does your site visitor do once they’re on your site? Are they engaged with your content? Do they click around? Do they look at various content offers you’ve created? These are all important questions to ask about your visitors that matter far more than going after keywords of a certain search volume.4) Writing for Your Buyer PersonaAbove all, your number one rule when optimizing for SEO is creating content for your buyer personas. If you can create content that will get a lot of people to your website — but they aren’t necessarily part of your target audience — it doesn’t help you grow your business. Whether you’re working on a large marketing campaign or simply writing a blog post, you always need to have your buyer persona in mind. What problems do they face? What are they trying to accomplish? What could help them do their jobs effectively or more efficiently? Your buyer personas are the key to improving your conversion rates.Like I said earlier, it’s not that search volume is the new dark horse of SEO. It’s not. But you should use it more to guide your SEO strategy than define it. The most important things to focus on are choosing topics that you can write to at a sustainable volume, improving your site conversion rates, and writing quality content that addresses the needs and interests of your buyer personas. Originally published Apr 11, 2014 8:00:00 AM, updated February 01 2017last_img read more

The Growth Show: How Shopify Grew 10X in 3 Years

first_img“When you call it a marketing team, no one knows for sure what you’re supposed to do. But when you call it a growth team, everyone knows exactly what the goal is and what you need to do everyday.- Craig MillerOn this episode of The Growth Show, HubSpot’s Mike Volpe and Meghan Keaney Anderson sit down with Craig Miller, Chief Marketing Officer at Shopify. Listen to the podcast to learn why Miller thinks engineers make great marketers, why he decided to rebrand the marketing team as the growth team, and why there are golden opportunities in the “boring” parts of your website. In this interview, Craig also discusses:The nuts and bolts of how Shopify managed to spark 10X growth in a short period of timeWhy he doesn’t like the word “marketing”Why growth doesn’t just come from having a great productHow they’ve found unique opportunities to delight customersHis number one piece of advice for any marketerThe importance of trying as many things as possible and learning from what worksClick here to listen to this interview and subscribe for future episodes. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Feb 17, 2015 6:00:00 AM, updated February 01 2017last_img read more

The Business Case for Social Selling [Infographic]

first_imgThis post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.If you haven’t started incorporating social media into your sales process, you’re not alone. According to a survey from PeopleLinx, only 31% of sellers currently use social to sell.But a quick look at the data backing social selling indicates that the trend will only get stronger in the years to come. For instance, 79% of salespeople who actively engage on social media outperform their peers, and over half of buyers consult social channels as part of their research processes — up from 19% in 2012.While there’s no shame in not being a social seller today, salespeople who refuse to join the party will get left behind in the near future. Need some convincing? Check out the data in the following infographic from Sales For Life. Better to join the ranks of social sellers late than never.484Save 484Save Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Apr 4, 2015 8:00:00 AM, updated February 01 2017center_img Social Selling Topics:last_img read more

How to Write With Clarity: 9 Tips for Simplifying Your Message

first_img Originally published Nov 30, 2015 6:00:00 AM, updated August 01 2017 There’s something missing from a lot of content.It’s clarity.Clarity means making your content easy to understand. If people can’t understand what you’re trying to say, then your content is not useful, right?On the other hand, if you can produce sharp, clear, intelligent, and easy-to-understand content, it become much easier for people to see the value in it. They’ll want to keep reading. How do you make your writing crystal clear? I’ve explained nine unbeatable methods below to help you get started.Download Now: 6 Free Blog Post Templates9 Unbeatable Methods for Writing With Absolute Clarity1) Know what you want to say.Clarity goes beyond a few writing tweaks. It’s a whole new way of thinking. And it forces you to think about what you’re writing before you start spilling words onto the page.Before you write a word, you should know the following:Your subject. For example, this blog post is about clear writing. Your point. My point in this article is to explain how to write with clarity.Your outline. An outline is the basic structure of an article. My outline has 9 points.Seth Godin is a masterful writer. His articles are short because he knows exactly what he wants to say, then writes it. Check it out:The lesson to learn from Godin? The clearest content is content with intention.2) Know who you’re talking to.Knowing your audience is an important feature of good writing. The better you know your audience, the more clearly you can communicate to them.Let me improve on this idea. Think of your audience as a five-year-old child. To communicate with them effectively, write the way you would talk to a five-year-old. It won’t offend them or insult their intelligence. Instead, it will allow them to process your message easily.Obviously, when explaining advanced topics, you will need to use bigger words and advanced concepts. For this reason, you should know what topics and concepts your audience is familiar with, and discuss such topics. When you write, think to yourself, “How can I help the user understand this better?” Image Credit: SlidePlayerThe brief list above suggests simple ways to help any user understand your content. People want to understand. They want to know what you’re trying to say. The clearer you are, the easier it is for them.3) Define unfamiliar words.One simple technique to make your writing clear is to explain your terms.At the beginning of this article, I defined clarity. If I had just assumed you knew the definition, the article could have been confusing. Instead, I explained it.If you’re going to write an article that focuses on a particular subject or concept, then be sure to explain that subject or concept. That way, readers know exactly what you’re talking about.4) Create a sentence outline.What is a sentence outline? A sentence outline is an outline of your article using complete sentences. When your outline consists of phrases or single words, it’s not clear or helpful.Writing full sentences forces you to think through what you’re saying. Plus, full sentences help the user understand what each point is about.5) Write one-sentence paragraphs.One thing that I’ve tried in my writing, especially on my own blog, is creating one-sentence paragraphs. Here is an example from my article on webinars. Why do I do this?Because it makes content scannable.Most users don’t read every word. Instead, they skip entire words, sentences, and even sections. Single-sentence paragraphs cause the eye tostop …read …and understand.It’s a simple technique, and it increases clarity.6) Make your sentences short.Short sentences are easier to understand. If you try to pack a lot of words into a sentence, you lose clarity.Image Credit: Charlie HuttonWhat kinds of words tend to creep into sentences?Adverbs: actually, currently, really, literallyAdjectives: very, real, simpleOther filler words: perhaps, pretty, now, that, in order, just, maybe  The desktop version costs $9.99.Grammarly is an advanced proofreading software. When I started using it, I found plenty of places where I was using fluffy filler words.Grammarly has both a free version and a paid version with advanced features. For even more resources, check out this comprehensive list of tools for improving your writing skills.9) Be consistent.It’s good to be predictable. In fact, that’s why people come back to your site —  they know what to expect and how your content will speak to them. Consider McDonald’s as an example of consistency. Every time you go into McDonald’s, you know how the store will look, the menu options, how to order, and how the food will taste. People go back to McDonald’s because it’s predictable.Your website’s content is the same way. People want the same experience every time, so focus on delivering a steady and consistent style.Mastering ClarityClarity is a lost art in today’s content-saturated world. If you can write more clearly than most people, then your writing will stand out.Clear writing is powerful and compelling. It turns heads, changes minds, and encourages action. Although, keep in mind that clarity takes practice. If you don’t get it the first, second, or even tenth time, don’t worry. You will get it. What techniques do you use to write with clarity? Share them in the comments section below. These words just clutter your writing. The result? Your content loses meaning and clarity.7) Don’t use long words.Long words impact clarity. Why would you use words like these?PreantepenultimateThanatognomonic MisodoctakleidistTo impress people? To flaunt your knowledge? To most ordinary people, these words mean nothing.Drop big words from your writing, and your clarity skyrockets.8) Leverage writing tools.Over the years I’ve come across a couple tools that make it easier for me to write clearly: Hemingway Editor and Grammarly. The Hemingway App is designed to make your writing clear. Here are the benefits:The Hemingway Editor cuts the dead weight from your writing by highlighting wordy sentences in yellow and more egregious ones in red.Hemingway helps you write with power and clarity by highlighting adverbs, passive voice, and dull, complicated words. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Writing Skills Topics:last_img read more

How Stressed Are You Right Now? [Flowchart]

first_imgIn small doses, stress can actually be an important part of our lives. It can motivate us and make us more productive. And, once it’s over, we might come out of that stressful situation all the better for it.Too much stress, though, can be detrimental to your health, happiness, productivity, and relationships.So what’s that healthy balance between being too stressed, and being not stressed enough? Is your current stress level manageable and healthy?To help you figure out where you are on the stress scale (and what you can do about it), the folks over at Pound Place created the flowchart below. Start with the question at the top, and then follow the arrows to work your way to the bottom, where you’ll find out whether your stress is at a manageable level. 94Save94SaveSo … how stressed are you? Share your thoughts with us in the comments.  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Apr 8, 2016 7:00:00 AM, updated April 20 2017 Work Life Balance Topics:last_img read more

5 Reasons Small Business Owners Adopt Ecommerce

first_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Apr 6, 2016 10:00:00 AM, updated February 01 2017 Ecommerce Marketing You can set your small business apart in several ways, from your brand to the quality of your products. Still, even if you’re the top small business in your city, your audience is limited. How can you grow beyond the borders of your town? Now you’re probably considering an ecommerce option for your company. As with starting a business, adding online shopping is a whole new endeavor. Sure, you have your brand and your products taken care of, but there are a million new tasks to complete and even more things to learn. Why should you take the plunge?1) Larger Customer BaseWe touched on the potential for a larger customer base, but it’s important to realize just how large that base might become. With excellent inbound techniques, including stellar SEO, and a robust CMS, a small business could grow into a global powerhouse.Scaling for growth is important for small businesses that turn to ecommerce models, because the potential reach for online shops is unlimited. While there is never the promise your company will grow to Amazon-like greatness, the possibility is always there.2) Customers Choose Ecommerce The number of online shoppers has increased sharply within the past few years. Just three years ago, 36% of American shoppers completed their holiday shopping online. Last Christmas, that number jumped to 61%. Keep in mind, that’s only holiday shoppers that did all or most of their shopping online. If we study the number of people who’ve made at least one online purchase, the percentage would skyrocket. Even 39% of shoppers who prefer stores will investigate prices and brands online before buying.3) Online Shopping Offers More OptionsA large percentage of shoppers, 93% to be exact, actually prefer local business who offer online shopping. These buyers want to find something unique that’s not available anywhere else, but they still want the convenience of online buying. Others like to buy online and pick up at their local retailer.4) Lower Labor and Tax CostsExpanding your business could mean opening more retail spaces, which brings its own set of challenges and costs. Staff, rental, and inventory equals a lot of overhead. An online presence can help expand beyond your one location without the addition of staff or retail space. In addition, tax regulations are different for each state, so sales taxes and income taxes, while tricky, could add up to less than physical stores might incur. 5) Easier to CompeteMarketing and SEO play a huge part in growing an online presence. Think about it: you already provide better products and services than the big guys. Why wouldn’t a buyer choose you over the local chain mega-mart? Right now, they won’t choose you because they can’t find you. If they could find you… Well, you’d have those buyers locked down. If you’re still on the fence, investigate the possibilities. There really is no better way to grow your small business into a true force of retail than opening an e-tail branch to serve your buyers’ needs.  last_img read more

Where Oklahoma State’s 2017 recruiting class stands nationally

first_imgThe 2017 recruiting class is nearing an end, with signing day just around the corner in February. It’s time to check in on where OSU ranks nationally, and how they may finish out the class over the coming months.National rankOklahoma State’s class ranks 32nd nationally, but that mark is good for second in the Big 12 behind Oklahoma. They are one spot behind Rutgers (!!), but notably ahead of Texas, UCLA, and Houston. Factor in the transfer addition of former five-star receiver Tyron Johnson, and the class ranking moves all the way up to No. 22.Here is the Big 12 standings.screen-shot-2016-11-26-at-10-31-45-pmHeadline recruitsThe 2017 recruiting class may be one of the best Gundy has put together in recent memory, with strength from top to bottom that should meet the Pokes needs right away. Tylan Wallace, a wide receiver from Fort Worth South Hills, is the highest rated recruit (a four-star, top 100 talent), and is the highest rated receiver since Dez Bryant to commit to OSU. The biggest need for this class is at running back, however. OSU loses Chris Carson, Barry J. Sanders, and Rennie Childs — but they’re bringing in two studs to supplement the losses. The first: Canadian speedster Chuba Hubbard. The second: Georgia tailback J.D. King, who has a powerful, downhill style of running. I think both will play as true freshmen.The Cowboys are also bringing in a 6-foot-7 quarterback from Ellenwood, Georgia, named Jelani Woods. He picked OSU over Michigan, South Carolina, and many others. He will be an early enrollee.Prospects to watchWith 19 commits in the class, Oklahoma State’s biggest needs are mostly addressed: namely at safety and running back. I think they could and maybe should look at adding a cornerback in this class, as well, but as it stands there are several prospects still being pursued.Evan Fields — safetyAnother running back — From what I understand, OSU won’t take another on top of Hubbard and King unless it’s an elite back a la Eno Benjamin or Travis Etienne Jr.Another offensive linemanDavid Anenih — defensive endOutside of those spots, the class is all but filled out, as far as I can tell.Where they will finishThis class only has one true “four-star” prospect with Tylan Wallace, so there’s only so high a class can rise with a bevvy of three-star recruits. If you’re taking into consideration the addition of Tyron Johnson, I think OSU will finish in the top 25. But not counting him, they should hover right around where they are now — anywhere from 30 to 35 nationally. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

Five Things You Need to Know About Bedlam 2016

first_img4. OU’s Offense Is the Opposite of Its DefenseThink Texas Tech with a beast mode running game. The numbers they’re putting up flirt with Sam Bradford’s 2008 Sooner offense… Just insane. For Pete’s sake two of ESPN’s top four finalists for the Heisman (as of November 29th) are offensive players for OU.Looking at stats in conference play, the Sooner O is putting up some pretty good numbers:screen-shot-2016-11-30-at-8-52-01-amDede Westbrook is the next stud in line for the annual “only receiver with a pulse but it doesn’t even matter because the dude is filthy talented” award.Baker is the prototype OU quarterback, quoted about recently (in a tremendously insightful PFB podcast) by Sooner Scoop writer Eddie Radosevich as one of “the top five cockiest persons I’ve ever been around.” The ginormous tight end/slot Mark Andrews is a red zone target and those running backs … man.5. Bedlam will be a fun one.I would pay good money for a live feed of Mike Stoops this Saturday as he watches Carson plow over backers and McCleskey slide through the secondary like a hot knife through butter. He’ll need to take his heart medication when he wakes up that’s for sure. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. As we prepare for yet another Bedlam, here are five things you need to know about OSU and OU when they get together on Saturday to decide the Big 12 Conference championship.1. OU is the worstIn a likability sense, where does OU rank? I think somewhere between a speeding ticket and an ingrown toenail. Whether it’s the band’s only song they know how to play or the abundance of “gas station for a tank of gas and ball cap fans,” OU is not enjoyable.2. No “D” for Bedlam WeekIt is fantastic that Ohio State chooses to not use the letter “M” in honor of the game with hated rival Michigan. The Bedlam version of that could be if Gundy/OSU abstained from using the letter “D” in honor of what has been by far and away the Brothers’ Stoops worst defense in recent history.“Unacceptable at so many levels,” Bob Stoops said, “I can’t even begin to try and define it.”ou-ppdThere was much lamenting post OU-Tech game this year and while there’s since been some improvement, some of that could be quality of opponent.  The offensive juggernauts of KU and Iowa State struggled and Baylor sputtered without star quarterback Seth Russell/any sense of direction or morality as a program. West Virginia bludgeoned the OU front seven and Justin Crawford is still running.PS: If your co-worker tells you it’s just because middle linebacker Jordan Evans went down, Crawford had 178 yards at halftime (Evans went out in the 3rd).Justin Crawford has been named the Big 12 Offensive Player of the Week AND the Big 12 Newcomer of the Week.STORY: https://t.co/2nWSjQ4c3e pic.twitter.com/q9Svx1CZOM— WVU Football (@WVUfootball) November 21, 2016PFB’s Kyle Cox did a fantastic job breaking down how the running game could fare against the Sooners, and a major highlight is how both teams fared over the last three games. The 240+ yards the Pokes are averaging over that time would put them within seven yards of leading the conference in running the football. OU is giving up 240+ on the ground, a number that would rank at the bottom of the barrel in what some refer to as the Conference Where No Defense is Played.Middle linebacker Jordan Evans is a player that holds down the middle of the field when he’s in and Bob is “fairly confident he’ll be ready to play by the end of the week.” Color me skeptical that Evans will be back to anything close to 100 percent for Bedlam — hamstrings don’t heal quickly. In addition to Evans, OU also lost a couple of stud defensive linemen up front, and now you’ve got a couple athletic guys running around without a nose for the ball.3. Porous Pass DefenseWhat do the football teams at New Mexico State University, UMass and Idaho have in common? They allow fewer passing yards per game than the no. 122 ranked Oklahoma Sooners.Houston’s Greg Ward, Jr. threw for 321, Tech’s Pat Mahomes went for an NCAA-record 734, UT-Frosh Shane Buechele went for 245 and my favorite, TCU’s Kenny Hill threw for 449 yards and five scores against the Sooners. Kenny is averaging 217.8 yards per game in B12 play and is benched every other week.One of the top rotation players in the OU secondary was booted for a violation of team rules recently What could he possibly have done to be kicked off the OU football team? Do you have to be video taped committing a felony not be a five star to be held accountable for your actions?A true freshman is starting at corner and the nickleback Will Johnson won’t be playing this week. Safeties Ahmad Thomas and Steven Parker are super talented, but one-on-one coverage isn’t what you’d call a strength.Much ado has been made for “all conference” corner Jordan Thomas who’s likely to draw The President assignment. Stat I can’t get over: DQ Osborne has the same amount of interceptions as this ballyhooed ball-hawk. Zach Sanchez left a year early and it’s left a hole on the back line.James Washington thinks it’s time to …center_img Neither of the Bedlam opponents is untouchable, plenty of close wins on both sides of the fence. But there will be two offenses in this game worth the price of admission.When was the last time we felt really good about a team going into Norman? Chelf and Randle nearly stole one in 2012 but Luchador Landry and his mustache didn’t strike fear in the hearts of Cowboy fans.2016 features Mixon and Perine vs. Carson and Hill, Rudolph vs. Baker. Bob vs. The Mullet. Baker is pining for that trip to New York he missed out on in 2015 and will be ready to dance the night away.last_img read more

The Reload: Tight End Targets Emerging, Texas Schools Raiding 2017 Class

first_imgFour-star receiver names OSU in top schools, then gets offerThis is one way to get the attention from a school. Four-star receiver Jatavious Harris of Georgia named OSU in his top schools earlier this week — then over the weekend he announced he had an offer from OSU.Extremely blessed to receive a(n) offer from Oklahoma State #GoPokes ?? pic.twitter.com/mNqd2nEK6m— Jatavious Harris (@screamtaaye) December 16, 2016Harris is also considering LSU, Notre Dame, Georgia, and a slew of other SEC and ACC schools. Blessed to receive an offer from the University of Texas! Hook em!??? pic.twitter.com/4XYlEuve1o— Derek Kerstetter (@derekk40) December 16, 2016Mullet pointsJunior college linebacker signee Patrick Macon, who will slot in at inside linebacker for OSU, was named the NJCAA defensive player of the year.Five-star point guard Trae Young is expected to sign in the winter, and says OSU is a serious contender.Four-star athlete Jordan Moore, a twin who has serious OSU interest as well, named OSU in his top schools this week.Four-star safety Cameron Jones, a 2018 prospect from Trinity High School, de-committed from Texas Tech earlier this week. He has OSU among his suitors. The Reload is PFB’s recruiting recap, catching you up to speed on the latest news and rumors surrounding Oklahoma State recruiting, with an ear to the ground for what to expect in the future.Tight end recruiting heating upJordan Frazier is leaving the program, and Zac Veatch and Blake Jarwin are playing their last games against Colorado. That leaves several spots open — one of which is filled by Tyler Henderson.Here’s the latest action:Jenks tight end Reese Leitao de-committed from Nebraska on Sunday. He was one of OSU’s top targets before he committed elsewhere — and a chance for him to play closer to home could be enticing.OSU offered JUCO tight end Sione Finefeuiaki, a prospect from College of San Mateo in California. Could be a game-changing offer with OSU looking for an experienced player — and Finefeuiaki fitting that mold.https://twitter.com/sione_9/status/809930827656151040 Texas schools raiding OSUIf you were mad about OSU losing offensive lineman Dan Moore to Texas A&M, hang on to your britches. It could get worse.Two prospects to watch:Thabo Mwaniki. Mwaniki has racked up an insane amount of offers recently, with TCU, Baylor, and UCLA joining the fold. He is an athlete committed to OSU to play defensive back, but schools aren’t letting up in their pursuit.Derek Kerstetter. Oklahoma State has held him under wraps this season, but the secret is out: Kerstetter is one of the top offensive linemen in Texas. He’s an Army All-American — and Texas is his latest offer. He’s from San Antonio, and has a connection with OSU receiver Austin Hays. But … hanging on to him until signing day may be difficult. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

Social Media Reax: Players Show Excitement After Alamo Bowl Win

first_imgFootball season is officially over. After the final game of the 2016 season, Oklahoma State players took to twitter to express their excitement after the bowl win. Here’s what they had to say:Great year! Couldn’t have ask for better teammates! I love you guys ? https://t.co/fLzZt6cTt7— Justice Hill (@jhill21_) December 30, 2016 While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. There he go!! #ValeroAlamoBowl #weneedsomebigrings pic.twitter.com/cb1rt2SxIb— AJ Green (@AjGofor6) December 30, 2016 Easy W ? #GoPokes #Big12— Tyler Patmon (@Lion_hearted_26) December 30, 2016 So glad to be on this team. Alamo Bowl Champs. #SinorForHeisman— Zach The Punter (@ZachSinor29) December 30, 2016 Blessed! ??— Vincent Taylor (@BallOut_96) December 30, 2016 Ramon Richards (@chief_vii), The #OKState King of Hype pic.twitter.com/h8oq3MdVzP— Dekota Gregory (@dekotagregory) December 30, 2016 POKES BY A MILLION!!! Blessed for this and it was a bonus sending the seniors out right! #onemoreyear #AlamoBowlChamps— Chad Whitener (@MountChad) December 30, 2016 All love for the man @DezBryant pic.twitter.com/3xys7Ny0yz— Mason Rudolph (@Rudolph2Mason) December 30, 2016last_img read more

Liverpool 0 Porto 0 (5-0 agg)

first_imgLiverpool 0 Porto 0 (5-0 agg): Low-key Reds book quarter-final spot Guy Atkinson Last updated 1 year ago 05:41 7/3/2018 Dejan Lovren - cropped Getty Images Liverpool booked their spot in the Champions League last eight despite an underwhelming performance against Porto. Liverpool booked their Champions League quarter-final place with an uninspiring 0-0 draw against Porto at Anfield.The Reds’ lacklustre performance hardly mattered, though, after a devastating 5-0 win in Portugal three weeks ago all-but secured a first appearance in the last-eight since 2008-09.That first-leg cushion enabled Jurgen Klopp to make five changes to the side that beat Newcastle United 2-0 on Saturday, with leading goalscorer Mohamed Salah dropping to the bench for Adam Lallana, who was making his first start in two months.  Article continues below Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp Sadio Mane had two clear chances to open the scoring in the first half, the second of which crashed against the post, while Dejan Lovren headed over.James Milner and Roberto Firmino also squandered opportunities in the second period and Lovren blocked a late effort from Oliver Torres to ensure the Reds remain one of three unbeaten sides in this year’s competition alongside Tottenham and Barcelona.Liverpool were a long way from their swashbuckling Premier League form and Klopp will hope they have not lost any impetus ahead of the crunch clash against Manchester United at Old Trafford on Saturday.#UCL last eight awaits. pic.twitter.com/2dbbpYr5VX— Liverpool FC (@LFC) March 6, 2018After a sluggish opening, the hosts burst into life midway through the half with Mane inches away from opening the scoring. The Senegal forward – who scored six goals in his previous three Champions League games – met Joe Gomez’s fizzed cross with an acrobatic volley, which flashed agonisingly over. Mane went even closer just after half-hour mark when he pulled Milner’s pass out of the sky and drove a low half-volley against the inside of Iker Casillas’ right-hand post. Milner was the architect again soon after, whipping in a teasing free-kick that Lovren could only head just high of the target.32: Casillas beaten but Mane’s shot strikes the post and is cleared away. Brilliant pass from Milner.[0-0]https://t.co/5rVaVEyNIn pic.twitter.com/bRmReWi66c— Liverpool FC (@LFC) March 6, 2018Milner had a chance of his own two minutes after the restart, but he failed to make a clean connection with Lallana’s cross and the ball bobbled harmlessly wide.Porto finally carved out an opening when Majeed Waris shrugged off the attention of two Liverpool defenders to fire a low shot towards goal, which was kept out by the under-worked Loris Karius. Firmino saw a goal-bound effort blocked by Porto captain Felipe moments before being withdrawn for Danny Ings.Salah was brought off the bench with 16 minutes remaining and, unsurprisingly, went close to adding to his 32 goals this season, though Casillas was equal to his drilled attempt.Oliver almost spoiled Liverpool’s outing late on, while Ings should have scored his first Champions League goal with a looping header that Casillas did well to paw away and keep the Reds off the scoreboard. Key Opta facts:- Iker Casillas made his 167th appearance in the Champions League, 16 more than any other player in the history of the competition (Xavi next on 151).- This was the first Champions League game this season with no first-half shots on target.- Liverpool failed to score at Anfield for the first time in their last nine games in all competitions, since a 0-0 draw against West Brom in December.- The Reds have kept five clean sheets in their last six games in the Champions League, only conceding against Sevilla in November (3-3). read morelast_img read more

Steph Curry sees ‘genius’ similarities with Messi

first_imgLionel Messi NBA star Steph Curry sees ‘creative genius’ similarities with Barcelona’s mercurial Messi Chris Burton 05:08 9/3/2018 FacebookTwitterRedditcopy Comments(0) Lionel Messi Barcelona Getty Lionel Messi Barcelona Primera División The Golden State Warriors superstar believes he shares qualities regarding ability and drive with an iconic performer from a different sporting field Steph Curry enjoys a standing in NBA circles similar to that of Lionel Messi in the football world, with the pair sharing comparable “creative genius”.That is the view of a superstar performer at the Golden State Warriors who has helped to raise the bar on a basketball court and put himself in a position to secure a standing among the all-time greats.Messi has done likewise on a different sporting field, with the mercurial Argentine a five-time Ballon d’Or winner who has broken countless records and collected an enviable haul of collective and individual prizes. Article continues below Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp Curry sees parts of himself in the Barcalona icon, with both men having worked tirelessly on their art in an effort to reach the very top.A two-time NBA MVP told reporters: “I think it’s the creative genius to what he does and a flair, but also there is a fundamental aspect to the flair.“The work that he puts in, I’m assuming, based on the talent that he has, and combining that with the talent that he has and how that kind of shows when he’s out there on the pitch.“So I think there’s a lot of comparison, really, around the creativity and the innovation that we bring to our respective sports and trying to, I guess, impact – I would say influence the next generation to try to push themselves as well.”Curry has helped the Warriors to two NBA titles in a three-year period, with only a LeBron James-inspired Cleveland Cavaliers in 2016 having denied him a hat-trick.Steph CurryHe is back in the pursuit of major honours this season, with Messi doing the same at Camp Nou.Barcelona have opened up an eight-point lead at the top of the Liga table, are through to the Copa del Rey final and the last-16 of the Champions League.Messi has contributed 32 goals to their cause, with the 30-goal mark having been passed for a 10th successive season.last_img read more

Mourinho: Man United players need to grow up

first_imgManchester United Mourinho tells struggling Manchester United stars to ‘grow up’ Peter Hanson 07:29 17/3/2018 FacebookTwitterRedditcopy Comments(3) MourinhoCropped Getty Images Manchester United UEFA Champions League José Mourinho Manchester United v Brighton & Hove Albion Brighton & Hove Albion FA Cup Manchester United v Sevilla Sevilla After seeing the Red Devils crash out of the Champions League to Sevilla, the manager believes his charges need to mature to reach the top Jose Mourinho has told his embattled players to “grow up” and start living up to the pressure of representing Manchester United.The Portuguese faced heavy criticism over his negative tactics in the Red Devils’ shock Champions League last-16 exit to Sevilla on Tuesday, but came out fighting during an epic 12-minute tirade at a news conference previewing United’s FA Cup quarter-final against Brighton and Hove Albion.During the embargoed section of his press briefing, though, Mourinho had some choice words for a squad that flopped in Europe and find themselves 16 points adrift of rivals Manchester City in the Premier League. Article continues below Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp Mourinho did not go so far as to call out the players he perceives to be under-performing, opting instead to praise Nemanja Matic and Romelu Lukaku, but warned his squad they must be stronger to survive at Old Trafford.”If you want to make a real top team, with a top mentality, you need to grow up and the best way is to have this kind of feeling,” he said.”Players have to learn how to cope with that level of expectation and that level of pressure. They have to survive, and when they survive, they become stronger.”I said we are not one of the top teams, not one of the favourites to win. I told you that with these words because I cannot tell you with different words while I am still in competition.”I cannot be in a competition, go there and say we have no chance. I couldn’t tell you.”You cannot expect me to say ‘this and that player, they have to do better’. I prefer to say that Matic and Lukaku are performing at a high level until the last match.”But I cannot tell you the ones that are not performing. I cannot tell you before a Champions League match.”The boss wraps up a passionate 12-minute message to #MUFC fans during his press conference… pic.twitter.com/JRaaBMpdcd— Manchester United (@ManUtd) March 16, 2018Mourinho, though, rejected suggestions that United were favourites to progress against Sevilla, and claimed the team that is fifth in LaLiga are better equipped for success that his squad.”We went out to a side that’s more successful than Manchester United in the last seven years in Europe,” he added.”We went out to a side that has a huge tradition in knockout competitions, a side in the Spanish cup final. We’re out to a team that knocked out Atletico Madrid in two legs.”We were knocked out by a team that’s brilliant in their approach for many years, with their scouting system, the way they invest with every Euro.”Do you think they didn’t have any players who could play in my team? In Sevilla, there are many players who would play in my team.”last_img read more

Oklahoma State Goes All Black against TCU

first_imgThe Cowboys are donning the Darth Vader look for their home game against TCU, with a new twist on their alternate helmet.#OKState gameday threads 🤠🔶 #GoPokes | #TCUvsOSU ⚫️ pic.twitter.com/OHIze3KLEQ— Cowboy Football 🤠 (@CowboyFB) November 2, 2019I like the look of this bandana lid sans the barbed wire stripe and the orange brand with orange facemask really pop.#OkState in all black uniforms today against TCU pic.twitter.com/yBAFViS1z4— Jackson Lavarnway (@TheLavarnway) November 2, 2019This is the first time OSU has gone all-black since last year’s Liberty Bowl. The Cowboys are 7-3 all-time in this color scheme.For those keeping score, both Kyle Porter and Justin Southwell correctly predicted B-B-B.image While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

Social proof and fundraising

first_imgSocial proof is the powerful idea that if we think everyone else is acting in a certain way, we’re likely to act that way, too. People are conformists by nature, and we take cues about how to think and what to do from those around us. Social norms fuel entire industries. Would the fashion world be able to motivate us to buy a narrower tie or a longer skirt this year if we didn’t care what people think?At Network for Good, we’ve used the principle of social norms to increase donations through our web site. We state that more than 100,000 nonprofits have raised more than $800 million through our service to show how easy and safe it is to give through our system. Many charities have “cybergiving week” – that end-of-year spike in online giving. The psychological subtext is simple; everyone’s doing it, so you should too! Here are some ways you can generate social proof for your cause: Once you get some critical mass going, use fundraising tickers. Show how many people are giving, in real time. Count your community: Show how many people have taken action to create a sense of a growing community of like-minded people. Use testimonials: Quotes from people talking about why they support you are powerful. Other people are often your best messengers. In your call to action, choose wording that demonstrates that others are already participating, e.g. “join millions of other generous Americans” or “hundreds of other concerned members in your community”.,Social proof is the powerful idea that if we think everyone else is acting in a certain way, we’re likely to act that way, too. People are conformists by nature, and we take cues about how to think and what to do from those around us. Social norms fuel entire industries. Would the fashion world be able to motivate us to buy a narrower tie or a longer skirt this year if we didn’t care what people think?At Network for Good, we’ve tried using the principle of social norms to increase donations through our web site. We state that more than 325,000 people have given more than $112 million through our web site to show new users just how popular we are. In December 2006, when our traffic increases, we feature a real-time ticker of total donations so people can see just how many other people are taking action. In December 2006 and 2005, we partnered with Yahoo! on a “cybergiving week” to promote the idea that just as retail sales has black Friday, charities have “cybergiving week” – that end-of-year spike in online giving. The psychological subtext? Everyone’s doing it so you, should too! Fundraising thermometers and also send the message, “Other people are doing it, and you are part of something larger.”Here are some ways you can generate social proof:• Once you get some critical mass going, use fundraising tickers. Show how many people are giving, in real time.• Count your community: Show how many people have taken action to create a sense of a growing community of like-minded people.• Use testimonials: Quotes from people talking about why they support you are powerful. Other people are often your best messengers.• In calls to action, choose wording that demonstrates that others are already participating, e.g. “join millions of other generous Americans” or “hundreds of other concerned members in your community”last_img read more