Library to host book sale this weekend

first_imgFORT ST. JOHN, B.C. — The Fort St. John Public Library is hosting a book sale this upcoming Saturday.On April 2, from 10 a.m. to 2 p.m., a wide variety of books and DVDs will be for sale outside the entrance of the Library at the Cultural Centre.The items range from $1 to $3, plus a member’s special every hour.- Advertisement -Memberships will also be available to get at the sale.last_img

Crabs let late lead slip in loss

first_imgKokko Figueiredo connected on a two-run home run to give the Crabs their first lead of the night and landed a well-placed fly ball in left field to score one and give the home team the lead once again in the seventh inning, but it wouldn’t be enough as a pair of ninth inning runs on the part of the Solano Mudcats elevated the visitors to a late-game 7-6 win over the Humboldt Crabs, Tuesday night at the Arcata Ball Park.The loss snaps what was a seven-game winning streak for the Crabs and drops …last_img

SaveTNet Cyber Safety reaching global audiences through PUBLIC FIGURE film

first_imgJohannesburg, SA: SaveTNet Cyber Safety NPC is sharing its message on an international stage through the recently premiered Public Figure film, creating awareness for responsible digital citizenship. Public Figure (2019) is a documentary-film that investigates the psychological effects of everyday social media use while exploring how influencers deal with the fame, money, hate, and obsession that comes with it.Rianette Leibowitz, Cyber Safety Change Agent and SaveTNet CEO, stars in the film alongside co-producer and South African public figure, Bonang Matheba, as well as other influencers from around the globe including New York comedian and Instagram star, Sebastian Tribbe, as well as American actor, director and producer, Denzel Washington.SaveTNet held a private screening of Public Figure for partners and stakeholders at the Nelson Mandela Foundation in Houghton, where the 21st-century skill of digital citizenship was probed.  An engaging panel discussion was held where panellists Brian Corso, director and producer of Public Figure, Sebastian Tribbe and Leibowitz shared their views on the collaborations that made this film possible, the influence public figures have through social media, how cybersafety risks need to be managed and how industry can add value to navigate the issue of responsible digital citizenship more positively.“It is time for companies to play an active role and to consider cybersafety as a corporate social investment area of focus, supporting SaveTNet initiatives in order to influence communities positively,” says Leibowitz. “It is a privilege to share the same stage with some of the world’s greatest influencers to raise the awareness of responsible digital citizenship and inform more people that SaveTNet is here to help victims of cybercrime.”As stated in her acceptance speech as winner of the Inspiration and Influence Award at the Global Social Awards 2019 recently held in Prague, Bonang Matheba called on influencers to use their platforms to influence and inspire in a positive way, making sure they light people’s lives and use their social platforms to talk about things that are important around them, in their country.Host partner, Brand South Africa, supports Leibowitz as a #PlayYourPart Ambassador using SaveTNet to drive their movement to inspire, empower and celebrate active citizenship in South Africa. “The Fourth Industrial Revolution (4IR) is a reality in our communities and we need to take responsibility in ensuring everyone is aware of cyber risks. As this has an impact on our people, our brands and our country,” says Brand South Africa’s Acting Chief Executive Officer, Ms Thulisile Manzini.SaveTNet Cyber Safety offers a network of specialists for anyone who has been affected by cybercrime or related issue.  “While we help cybercrime victims for free daily, we are encouraging experts (forensic analysts, psychologists, legal advisors) to collaborate with SaveTNet to ensure that we continue to be the safety net for anyone who is in trouble,” concludes Leibowitz.last_img read more

Ohio Ag Weather and Forecast September 30, 2019

first_imgShare Facebook Twitter Google + LinkedIn Pinterest We put together two sunny, dry and very warm days here to start off the week. After a soggy weekend in parts of the eastern corn belt (particularly north), we are going to see mother nature shift the evaporation machine into high gear over the next 2 days. We see sunshine and strong south flow combining to take temps to well above normal levels today and tomorrow. Wednesday we continue to see the sunshine and warm air in the central and southern parts of Ohio, but we can see a few more clouds developing in the afternoon up north, and that may take just a bit off our temperature top end. We have to keep our eyes out for a few scattered showers in far northern areas overnight Wednesday night through Thursday, but generally we think the biggest threat stay farther north. For now, we will say there is shower potential from US 20 northward, more so in NW Ohio than in the east. Partly to mostly sunny skies remain over the rest of the state for Thursday.We are sunny and cooler for Friday, with colder air sagging southward out of the Great Lakes. Temps can be somewhat chilly Friday morning, but there is no risk…we repeat…no risk of frost. The closest frost comes is into central Michigan.Sun will be followed by increasing clouds on Saturday, and that may lead to some late afternoon and evening scattered showers. However, there is better rain potential for Sunday with showers and thunderstorms over more of the state. Still, the heaviest potential is northeast. WE can see .3″-1.2″ with coverage at 80%. Monday will have clouds giving way to sun, but some rain can still hold on in far southern parts of Ohio, at least through the morning. We are fully dry to finish the 10 day period.10 day rain totalsThe extended 11-16 day window is wetter, with at least 2 and perhaps 3 threats of rain. Thursday the 10th we have rain bringing .25″-1.25″ over 80% of the state. Then on Saturday the 12th we can pick up another .25″-1.25″ from I-70 south, while northern areas miss out. Scattered showers return on the 15th, but only will give up to .25″ or less.Temperatures will be very warm the next 2 days, but will be closer to normal from late this week through the middle of October. Remember, though, that normal temps are falling as we move through October.last_img read more

Meet the Side Winder by Fuse, the Cool Mac Accessory every Apple User Should Own

first_imgIt seems like one accessory that requires some type of subscription buying program where you get a new one every eight to ten weeks is a laptop charger. That’s because they tend to become frayed over time, making them unusable and putting you $80 out of pocket for every replacement charger from Apple that you need to buy for your MacBook.Not Charged UpAlthough the MacBook is a very popular laptop, the charger is not. Out of 2,510 reviews on the Apple.com site, the charger has a 1.5-star rating. Users describe the MacBook’s charger as “extremely fragile” and something that “cracks easily.”Other accessories have been created to store charger cords. However, these require manually wrapping the cord around the device. This doesn’t provide the best safeguard from fraying or damage. Reports have been that fraying happens most frequently where the cord connects with the brick, both externally and internally, cutting off the charge.Leading the Charge For a SolutionNow, there’s a new cool accessory that may finally stop the charger madness. The Side Winder by Fuse is a MacBook accessory that winds up your MacBook charger in under five seconds. In the process, it protects the cord from that damage it experiences when just manually rolled up.Named the #1 Kickstarter MacBook Accessory of 2017, it has garnered five-star reviews from users on Amazon and Facebook. Reviews call it “manageable and clean,” “easily stored.” Most point out the ability to keep the charger from being damaged during storage. The Side Winder’s modern packaging reveals an easy-to-follow set of instructions that have you up and running with it in a matter of minutes. The accessory has a lightweight shell design that can hold several different charger models. These include 45W, 60W, 61W, 85W, and 87W for various MacBook sizes. All you need to do is operate the side handle, which allows the cord to be wound up through the outer shell. It’s this shell that protects the cord from being damaged. Also, there’s a pull on both ends of the cable. This allows you to adjust the length control from ten inches to the full twelve feet. Inside the case, you’ll find an open space where your charger brick sits.  A Great Solution Starts with a Frustrating ProblemFuse began when Logan Bailey, a recent graduate of Brigham Young University, was frustrated with the tangled mess that constantly came out of his backpack when he removed his computer. He saw the same issue across the campus with other students. When he couldn’t find a product that solved the issue, he decided to do something disruptive and create the product himself.After 50 prototypes, designed in Bailey’s basement workshop, Fuse launched its Kickstarter in September of 2017. In the first month, the Kickstarter reached 1600% funded. There was $290,000 pledged from 6,447 backers.Bailey continues to have goals. He is working The Side Winder into multiple retailers and expanding their online footprint.  Priced at $29.99, it is affordable, high quality, and well designed. You can find it on their website at www.fusereel.com or on Amazon by searching The Side Winder by Fuse. Canvia Digital Art Turns Home and Office Walls … The ReadWrite reviews team provides reviews on the latest and greatest technologies, services, and products.For all review inquiries please email tips@readwrite.com ReadWrite Product Reviews Related Posts Molekule Air Purifier: Small in Stature, Big on… Blueair 680i Air Purifier: Clean Air For Your H… HyperDrive Power 9-in-1 USB-C Hublast_img read more

8 Ways to Better Engage Your Major Donors and Foundations

first_imgThe shift in donor engagement isn’t just with everyday donors. Peer-to-peer fundraising continues to grow as a new channel for online fundraising. However, major donors are shifting in their needs and involvement with organizations. While they value honesty and proof of impact, they’ve also taken on the roles of advisor, investor, and thought leader within organizations they support financially.To establish sustainable, life-long relationships with your major donors, you must understand them before they donate, engage them after they write the check, and continue to communicate with them even if they never give again. We’ve got several reasons why.In a recent live discussion on the Chronicle of Philanthropy featuring Secure World Foundation Co-founders Marcel and Cynda Collins Arsenault, Nexus Global Youth Summit Coordinator G. Ryan Ansin, and Geneva Global Director of Consulting Services Jenna Mulhall-Brereton, these thought leaders discussed how they, foundations, and other major donors make the decision to support an organization — as well as what they expect in return.Before I provide you with helpful tips from these experts, here are some trends Mulhall-Brereton noted she’s seen when engaging major donors in her consulting work:They’re looking for a passionate connection to the organization’s work.They want to fully understand the impact they can make with their contribution.They want to engage with your organization after they write a check — whether it’s as an advisor, a thought leader, or someone to help with overall strategy.Many of the philanthropists she’s worked with achieved their fortune through entrepreneurial efforts, and they bring that mindset to how they give.They take a business-like approach to their giving and are very metrics-driven.They take risks and follow their passion when connecting to a cause.How to Improve Your Engagement With Major DonorsWhether it’s an individual or a foundation, there are several ways to make the most of your relationship with your major donors and satisfy their needs just as much as yours.1) Use your existing network to find new major donors.Many organizations focus on bringing in new donors, but you are sitting on some real gold in your current database. Engaging your current donors can bring those who want to engage with you and your cause on a much bigger level to the surface.For example, you should relay information about how a potential major donor can get involved with your organization on your website or in an email after they makes a donation. Also, provide your contact information to your major donor office so they can inquire about their options.2) Research them before your ask them to give. There is a lot of information you can find online about any individual. For those in the business world and part of older generations, there is even more to learn. So, make sure your organization does its research on potential major donors or foundations.For instance, see if they’ve supported other organizations, look at their LinkedIn profile to see their work experience, and even ask them for an informal interview or meeting to learn more about them as a person. What are their passions? Why would they be drawn to support your organization? What would they expect in return after making a contribution (i.e. monthly reporting, photos/videos from the field, trips to project sites, meetings with your board members to advise, etc.).It’s important to develop a profile of each major donor you are looking to engage.3) Give them options.Mulhall-Brereton makes a great point that each major donor is different. You really need to tailor your engagement with each of them to their needs and wants.After you’ve done your research, provide your major donors different levels of engagement. How often do they want to hear from you? What information are they looking for (metrics, reporting, etc.)? How do they want to receive information (print, your website, email, etc.)?Understanding how each major donor wants to engage with your organization will help you build a much stronger relationship that you will be able to sustain over time.4) Let them help with challenges.Organizations tend to paint a perfect picture of themselves with smiling children and big statistics throughout their marketing. But major donors are much more likely to want to help you solve the problems and challenges you’re facing. They want to be part of the solution and on your team.Thus, including those who want to help in this way into your strategy meetings and giving them insight into your current challenges will provide a different perspective to achieving success and a level of transparency and honesty for which many major donors are looking.5) Provide them with the results of their impact.Continuing with transparency and engagement after a check is written is important. After all, major donors want to see the results of their investment. Being able to tie it directly to the impact on lives saved or supplies delivered is very important to them.For instance, Ansin points out that he supports DonorsChoose and often receives photos and videos of the beneficiaries he directly impacts as a thank you for his help. This is not only content for your major donors, but content that can also be shared with your larger audiences.6) Appeal to their business side.Major donors with a business or an entrepreneurial perspective will want to bring their knowledge of trying to add value to your organization to the table.If you can speak to these individuals in their language and understand what they’re looking for in terms of results, metrics, and information, they’ll be able to provide feedback and advice on how your organization is doing and point out flaws so you know where certain areas of your organization need attention paid.7) Recruit them not only for their money.Having a dozen or so major donors who are huge advocates for your mission will help you raise even more awareness. If you can connect with a major donor who is passionate about your cause just as much as you are and wants to invest, you’ve killed two birds with one stone.You should also consider their professional experience and how they can contribute to your fundraising, marketing, or operational strategies. They can also be an asset to other parts of your organization.8) Connect them with your beneficiaries.While these individuals may potentially work with your organization’s board or staff on a consistent basis, they also want to engage with those beneficiaries they directly help.Whether it’s through social media, such as Google+ Hangouts, or connecting them with photographers on the ground where your work is being done, providing them with the opportunity to engage with those they impact is something they really desire.In what ways do you engage with your major donors? Share your methods in the comments! Originally published Dec 9, 2013 5:00:00 PM, updated February 01 2017 Nonprofit Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:last_img read more

30-Day Blog Challenge Tip #5: Use Bulleted Lists

first_imgYou’ve probably heard how paramount blogging is to the success of your marketing. But it’s important that you learn how to start a blog and write blog posts for it so that each article supports your business.Without a blog, your SEO can tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put those valuable calls-to-action that generate inbound leads.So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can’t consistently blog?Maybe because, unless you’re one of the few people who actually like writing, business blogging kind of stinks. You have to find words, string them together into sentences … ugh, where do you even start?Download 6 Free Blog Post Templates NowWell my friend, the time for excuses is over.What Is a Blog?A blog is literally short for “web log.” Blogs began in the early 1990s as an online journal for individuals to publish thoughts and stories on their own website. Bloggers then share their blog posts with other internet users. Blog posts used to be much more personal to the writer or group of writers than they are today.Today, people and organizations of all walks of life manage blogs to share analyses, instruction, criticisms, and other observations of an industry in which they are a rising expert.After you read this post, there will be absolutely no reason you can’t blog every single day — and do it quickly. Not only am I about to provide you with a simple blog post formula to follow, but I’m also going to give you free templates for creating five different types of blog posts:The How-To PostThe List-Based PostThe Curated Collection PostThe SlideShare Presentation PostThe Newsjacking PostWith all this blogging how-to, literally anyone can blog as long as they truly know the subject matter they’re writing about. And since you’re an expert in your industry, there’s no longer any reason you can’t sit down every day and hammer out an excellent blog post.Want to learn how to apply blogging and other forms of content marketing to your business? Check out HubSpot Academy’s free content marketing training resource page. Free Templates: How to Write a Blog Post Tell us a little about yourself below to gain access today: How to Write a Blog Post1. Understand your audience.Before you start to write your first blog post, have a clear understanding of your target audience. What do they want to know about? What will resonate with them? This is where creating your buyer personas comes in handy. Consider what you know about your buyer personas and their interests while you’re coming up with a topic for your blog post.For instance, if your readers are millennials looking to start their own business, you probably don’t need to provide them with information about getting started in social media — most of them already have that down. You might, however, want to give them information about how to adjust their approach to social media from a more casual, personal one to a more business-savvy, networking-focused approach. That kind of tweak is what separates you from blogging about generic stuff to the stuff your audience really wants (and needs) to hear.Don’t have buyer personas in place for your business? Here are a few resources to help you get started:Create Buyer Personas for Your Business [Free Template]Blog Post: How to Create Detailed Buyer Personas for Your BusinessMakeMyPersona.com [Free Tool] 2. Create your blog domain.Next, you’ll need a place to host this and every other blog post you write. This requires choosing a content management system (CMS) and a website domain hosting service.Sign Up With a Content Management SystemA CMS helps you create a website domain where you’ll actually publish your blog. The CMS platforms available for you to sign up for can manage domains, where you create your own website; and subdomains, where you create a webpage that connects with an existing website.HubSpot customers host their website content through HubSpot’s content management system. Another popular option is a self-hosted WordPress website on WP Engine. Whether they create a domain or a subdomain to start their blog, they’ll need to choose a web domain hosting service after choosing their CMS.This is true for every blogger seeking to start their own blog on their own website.Register a Domain or Subdomain With a Website HostYour own blog domain will look like this: www.yourblog.com. The name between the two periods is up to you, as long as this domain name doesn’t yet exist on the internet.Want to create a subdomain for your blog? If you already own a cooking business at www.yourcompany.com, you might create a blog that looks like this: blog.yourcompany.com. In other words, your blog’s subdomain will live in its own section of yourcompany.com.Some CMSs offer subdomains as a free service, where your blog lives on the CMS, rather than your business’s website. For example, it might look like “yourblog.contentmanagementsystem.com.” However, in order to create a subdomain that belongs to a company website, you’ll need to register this subdomain with a website host.Most website hosting services charge very little to host an original domain — in fact, website costs can be as inexpensive as $3 per month. Here are five popular web hosting services to choose from:GoDaddyHostGatorDreamHostBluehostiPage3. Customize your blog’s theme.Once you have your blog domain set up, customize the appearance of your blog to reflect the theme of the content you plan on creating.Are you writing about sustainability and the environment? Green might be a color to keep in mind when designing the look and feel of your blog, as green is often associated with sustainability.If you already manage a website, and are writing your first blog post for that website, it’s important that your blog is consistent with this existing website, both in appearance and subject matter. Two things to include right away are:Logo. This can be your name or your business’s logo, either one helping to remind your readers who or what is publishing this content. How heavily you want to brand this blog, in relation to your main brand, is up to you.”About” page. You might already have an “About” blurb describing yourself or your business. Your blog’s “About” section is an extension of this higher-level statement. Think of it as your blog’s mission statement, which serves to support your company’s goals.4. Identify your first blog post’s topic.Before you even write anything, you need to pick a topic for your blog post. The topic can be pretty general to start with. For example, if you’re a plumber, you might start out thinking you want to write about leaky faucets.Then, as you do your research, you can expand the topic to discuss how to fix a leaky faucet based on the various causes of a faucet leak.You might not want to jump right into a “how-to” article for your first blog post, though, and that’s okay. Perhaps you’d like to write about modern types of faucet setups, or tell one particular success story you had rescuing a faucet before it flooded someone’s house.If a plumber’s first how-to article is about how to fix a leaky faucet, for example, here are four other types of sample blog post ideas a plumber might start with, based on the five free blog templates we’ve offered to you:List-based Post: 5 ways to fix a leaky faucetCurated Collection Post: 10 faucet and sink brands you should look into todaySlideShare Presentation: 5 types of faucets that should replace your old one (with pictures)News post: New study shows X% of people don’t replace their faucet on timeFind more examples of blog posts at the end of this step-by-step guide.If you’re having trouble coming up with topic ideas, check out this blog post from my colleague Ginny Soskey. In this post, Soskey walks through a helpful process for turning one idea into many. Similar to the “leaky faucet” examples above, she suggests that you “iterate off old topics to come up with unique and compelling new topics.” This can be done by:Changing the topic scopeAdjusting the time frameChoosing a new audienceTaking a positive/negative approachIntroducing a new format5. Come up with a working title.Then you might come up with a few different working titles — in other words, iterations or different ways of approaching that topic to help you focus your writing. For example, you might decide to narrow your topic to “Tools for Fixing Leaky Faucets” or “Common Causes of Leaky Faucets.” A working title is specific and will guide your post so you can start writing.Let’s take a real post as an example: “How to Choose a Solid Topic for Your Next Blog Post.” Appropriate, right? The topic, in this case, was probably simply “blogging.” Then the working title may have been something like, “The Process for Selecting a Blog Post Topic.” And the final title ended up being “How to Choose a Solid Topic for Your Next Blog Post.”See that evolution from topic, to working title, to final title? Even though the working title may not end up being the final title (more on that in a moment), it still provides enough information so you can focus your blog post on something more specific than a generic, overwhelming topic.6. Write an intro (and make it captivating).We’ve written more specifically about writing captivating introductions in the post, “How to Write an Introduction,” but let’s review, shall we?First, grab the reader’s attention. If you lose the reader in the first few paragraphs — or even sentences — of the introduction, they will stop reading even before they’ve given your post a fair shake. You can do this in a number of ways: tell a story or a joke, be empathetic, or grip the reader with an interesting fact or statistic.Then describe the purpose of the post and explain how it will address a problem the reader may be having. This will give the reader a reason to keep reading and give them a connection to how it will help them improve their work/lives. Here’s an example of a post that we think does a good job of attracting a reader’s attention right away:7. Organize your content in an outline.Sometimes, blog posts can have an overwhelming amount of information — for the reader and the writer. The trick is to organize the info so readers are not intimidated by the length or amount of content. The organization can take multiple forms — sections, lists, tips, whatever’s most appropriate. But it must be organized!Let’s take a look at the post, “How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy.” There is a lot of content in this post, so we broke it into a few different sections using the following headers: How to Setup Your Snapchat Account, Snaps vs. Stories: What’s the Difference?, and How to Use Snapchat for Business. These sections are then separated into sub-sections that to go into more detail and also make the content easier to read.To complete this step, all you really need to do is outline your post. That way, before you start writing, you know which points you want to cover, and the best order in which to do it. To make things even easier, you can also download and use our free blog post templates, which are pre-organized for five of the most common blog post types. Just fill in the blanks!8. Write your blog post!The next step — but not the last — is actually writing the content. We couldn’t forget about that, of course.Now that you have your outline/template, you’re ready to fill in the blanks. Use your outline as a guide and be sure to expand on all of your points as needed. Write about what you already know, and if necessary, do additional research to gather more information, examples, and data to back up your points, providing proper attribution when incorporating external sources. Need help finding accurate and compelling data to use in your post? Check out this roundup of sources — from Pew Research to Google Trends.If you find you’re having trouble stringing sentences together, you’re not alone. Finding your “flow” can be really challenging for a lot of folks. Luckily, there are a ton of tools you can lean on to help you improve your writing. Here are a few to get you started:Power Thesaurus: Stuck on a word? Power Thesaurus is a crowdsourced tool that provides users with a ton of alternative word choices from a community of writers.ZenPen: If you’re having trouble staying focused, check out this distraction-free writing tool. ZenPen creates a minimalist “writing zone” that’s designed to help you get words down without having to fuss with formatting right away.Cliché Finder: Feeling like your writing might be coming off a little cheesy? Identify instances where you can be more specific using this handy cliché tool.For a complete list of tools for improving your writing skills, check out this post. And if you’re looking for more direction, the following resources are chock-full of valuable writing advice:The Marketer’s Pocket Guide to Writing Well [Free Ebook]How to Write Compelling Copy: 7 Tips for Writing Content That ConvertsHow to Write With Clarity: 9 Tips for Simplifying Your MessageThe Kurt Vonnegut Guide to Great Copywriting: 8 Rules That Apply to AnyoneYour Blog Posts Are Boring: 9 Tips for Making Your Writing More InterestingThe Beginner’s Guide to Starting a Successful Blog in 20199. Edit/proofread your post, and fix your formatting.You’re not quite done yet, but you’re close! The editing process is an important part of blogging — don’t overlook it. Ask a grammar-conscious co-worker to copy, edit, and proofread your post, and consider enlisting the help of The Ultimate Editing Checklist (or try using a free grammar checker, like the one developed by Grammarly). And if you’re looking to brush up on your own self-editing skills, turn to these helpful posts for some tips and tricks to get you started:Confessions of a HubSpot Editor: 11 Editing Tips From the TrenchesHow to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process10 Simple Edits That’ll Instantly Improve Any Piece of WritingWhen you’re ready to check your formatting, keep the following advice in mind …Featured ImageMake sure you choose a visually appealing and relevant image for your post. As social networks treat content with images more prominently, visuals are now more responsible than ever for the success of your blog content in social media. In fact, it’s been shown that content with relevant images receives 94% more views than content without relevant images.For help selecting an image for your post, read “How to Select the Perfect Image for Your Next Blog Post” — and pay close attention to the section about copyright law.Visual AppearanceNo one likes an ugly blog post. And it’s not just pictures that make a post visually appealing — it’s the formatting and organization of the post, too.In a properly formatted and visually appealing blog post, you’ll notice that header and sub-headers are used to break up large blocks of text — and those headers are styled consistently. Here’s an example of what that looks like:Also, screenshots should always have a similar, defined border (see screenshot above for example) so they don’t appear as if they’re floating in space. And that style should stay consistent from post to post.Maintaining this consistency makes your content (and your brand) look more professional, and makes it easier on the eyes.Topics/TagsTags are specific, public-facing keywords that describe a post. They also allow readers to browse for more content in the same category on your blog. Refrain from adding a laundry list of tags to each post. Instead, put some thought into a tagging strategy. Think of tags as “topics” or “categories,” and choose 10-20 tags that represent all the main topics you want to cover on your blog. Then stick to those.10. Insert a call-to-action (CTA) at the end.At the end of every blog post, you should have a CTA that indicates what you want the reader to do next — subscribe to your blog, download an ebook, register for a webinar or event, read a related article, etc. Typically, you think about the CTA being beneficial for the marketer. Your visitors read your blog post, they click on the CTA, and eventually you generate a lead. But the CTA is also a valuable resource for the person reading your content — use your CTAs to offer more content similar to the subject of the post they just finished reading.In the blog post, “What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration,” for instance, readers are given actionable ideas for creating valuable Instagram content. At the end of the post is a CTA referring readers to download a comprehensive guide on how to use Instagram for business:See how that’s a win-win for everyone? Readers who want to learn more have the opportunity to do so, and the business receives a lead they can nurture … who may even become a customer! Learn more about how to choose the right CTA for every blog post in this article. And check out this collection of clever CTAs to inspire your own efforts.11. Optimize for on-page SEO.After you finish writing, go back and optimize your post for search.Don’t obsess over how many keywords to include. If there are opportunities to incorporate keywords you’re targeting, and it won’t impact reader experience, do it. If you can make your URL shorter and more keyword-friendly, go for it. But don’t cram keywords or shoot for some arbitrary keyword density — Google’s smarter than that!Here’s a little reminder of what you can and should look for:Meta DescriptionMeta descriptions are the descriptions below the post’s page title on Google’s search results pages. They provide searchers with a short summary of the post before clicking into it. They are ideally between 150-160 characters and start with a verb, such as “Learn,” “Read,” or “Discover.” While meta descriptions no longer factor into Google’s keyword ranking algorithm, they do give searchers a snapshot of what they will get by reading the post and can help improve your clickthrough rate from search.Page Title and HeadersMost blogging software uses your post title as your page title, which is the most important on-page SEO element at your disposal. But if you’ve followed our formula so far, you should already have a working title that will naturally include keywords/phrases your target audience is interested in. Don’t over-complicate your title by trying to fit keywords where they don’t naturally belong. That said, if there are clear opportunities to add keywords you’re targeting to your post title and headers, feel free to take them. Also, try to keep your headlines short — ideally, under 65 characters — so they don’t get truncated in search engine results.Anchor TextAnchor text is the word or words that link to another page — either on your website or on another website. Carefully select which keywords you want to link to other pages on your site, because search engines take that into consideration when ranking your page for certain keywords.It’s also important to consider which pages you link to. Consider linking to pages that you want to rank well for that keyword. You could end up getting it to rank on Google’s first page of results instead of its second page, and that ain’t small potatoes.Mobile OptimizationWith mobile devices now accounting for nearly 2 out of every 3 minutes spent online, having a website that is responsive or designed for mobile has become more and more critical. In addition to making sure your website’s visitors (including your blog’s visitors) have the best experience possible, optimizing for mobile will score your website some SEO points.Back in 2015, Google made a change to its algorithm that now penalizes sites that aren’t mobile optimized. This month (May 2016), Google rolled out their second version of the mobile-friendly algorithm update — creating a sense of urgency for the folks that have yet to update their websites. To make sure your site is getting the maximum SEO benefit possible, check out this free guide: How to Make a Mobile-Friendly Website: SEO Tips for a Post-“Mobilegeddon” World.12. Pick a catchy title.Last but not least, it’s time to spruce up that working title of yours. Luckily, we have a simple formula for writing catchy titles that will grab the attention of your reader. Here’s what to consider:Start with your working title.As you start to edit your title, keep in mind that it’s important to keep the title accurate and clear.Then, work on making your title sexy — whether it’s through strong language, alliteration, or another literary tactic.If you can, optimize for SEO by sneaking some keywords in there (only if it’s natural, though!).Finally, see if you can shorten it at all. No one likes a long, overwhelming title — and remember, Google prefers 65 characters or fewer before it truncates it on its search engine results pages.If you’ve mastered the steps above, learn about some way to take your blog posts to the next level in this post. Want some real examples of blog posts? See what your first blog post can look like, below, based on the topic you choose and the audience you’re targeting.Blog Post ExamplesList-Based PostThought Leadership PostCurated Collection PostSlideshare PresentationNewsjacking PostInfographic PostHow-to Post Topics:center_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Hi 👋 What’s your name?First NameLast NameHi null, what’s your email address?Email AddressAnd your phone number?Phone NumberWhat is your company’s name and website?CompanyWebsiteHow many employees work there?1Does your company provide any of the following services?Web DesignOnline MarketingSEO/SEMAdvertising Agency ServicesYesNoGet Your Free Templates 1. List-Based PostExample: 10 Fresh Ways to Get Better Results From Your Blog PostsList-based posts are sometimes called “listicles,” a mix of the words “list” and “article.” These are articles that deliver information in the form of a list. A listicle uses subheaders to break down the blog post into individual pieces, helping readers skim and digest your content more easily. According to ClearVoice, listicles are among the most shared types of content on social media across 14 industries.As you can see in the example from our blog, above, listicles can offer various tips and methods for solving a problem.2. Thought Leadership PostExample: What I Wish I Had Known Before Writing My First BookThought leadership blog posts allow you to indulge in your expertise on a particular subject matter and share firsthand knowledge with your readers. These pieces — which can be written in the first person, like the post by Joanna Penn, shown above — help you build trust with your audience so people take your blog seriously as you continue to write for it.3. Curated Collection PostExample: 8 Examples of Evolution in ActionCurated collections are a special type of listicle blog post (the first blog post example, described above). But rather than sharing tips or methods of doing something, this type of blog post shares a list of real examples that all have something in common, in order to prove a larger point. In the example post above, Listverse shares eight real examples of evolution in action among eight different animals — starting with the peppered moth.4. Slideshare PresentationExample: The HubSpot Culture CodeSlideshare is a presentation tool owned by the social network, LinkedIn, that helps publishers package a lot of information into easily shareable slides. Think of it like a PowerPoint, but for the web. With this in mind, Slideshare blog posts help you promote your Slideshare so that it can generate a steady stream of visitors.Unlike blogs, Slideshare decks don’t often rank well on search engines, so they need a platform for getting their message out there to the people who are looking for it. By embedding and summarizing your Slideshare on a blog post, you can share a great deal of information and give it a chance to rank on Google at the same time.Need some Slideshare ideas? In the example above, we turned our company’s “Culture Code” into a Slideshare presentation that anyone can look through and take lessons from, and promoted it through a blog post.5. Newsjacking PostExample: Ivy Goes Mobile With New App for Designers”Newsjacking” is a nickname for “hijacking” your blog to break important news related to your industry. Therefore, the newsjack post is a type of article whose sole purpose is to garner consumers’ attention and, while offering them timeless professional advice, also prove your blog to be a trusted resource for learning about the big things that happen in your industry.The newsjack example above was published by Houzz, a home decor merchant and interior design resource, about a new mobile app that launched just for interior designers. Houzz didn’t launch the app, but the news of its launching is no less important to Houzz’s audience.6. Infographic PostExample: The Key Benefits of Studying Online [Infographic]The infographic post serves a similar purpose as the Slideshare post — the fourth example, explained above — in that it conveys information for which plain blog copy might not be the best format. For example, when you’re looking to share a lot of statistical information (without boring or confusing your readers), building this data into a well-designed, even fun-looking infographic can help keep your readers engaged with your content. It also helps readers remember the information long after they leave your website.7. How-to PostExample: How to Write a Blog Post: A Step-by-Step GuideFor our last example, you need not look any further than the blog post you’re reading right now! How-to guides like this one help solve a problem for your readers. They’re like a cookbook for your industry, walking your audience through a project step by step to improve their literacy on the subject. The more posts like this you create, the more equipped your readers will be to work with you and invest in the services you offer.Ready to blog? Don’t forget to download your six free blog post templates right here. Free Blog Post Templates Originally published May 6, 2019 7:30:00 PM, updated October 25 2019last_img read more

Your Top Questions on “Social Selling” Answered by LinkedIn, Evernote, and HubSpot

first_img Originally published Feb 20, 2014 2:00:00 PM, updated February 01 2017 Koka Sexton, LinkedIn Koka Sexton, LinkedIn “When it comes to the tools needed, I think it’s important for sales professionals to be as visible as possible within every social network that their customers may be a part of. That’s what social selling is all about. Obviously LinkedIn works well for that, because it’s a professional network, but it may be Twitter or other networks as well.I think this is why what HubSpot and Evernote said about how marketing and sales can be aligned is so important. Mark put it best when he said, “There is no social selling without content.” And so to salespeople, I would say that you need to hold your marketing professionals accountable by providing you with the right content that’s in the right context for your buyers.I think context is something that’s often overlooked because where the buyer is within the sales cycle should determine what type of content you’re handing them, and ultimately how you’re delivering it to them. If email open rates are low, then why not try posting something in your social stream so you can feed your prospects the information they need at the time that they need it?” “When it comes to sales and marketing, I think it’s helpful to make sure there’s an open channel of communication so that collaboration can occur. So if a salesperson is talking to people on the phone and they know that they’re not able to send their prospects the right materials to close the sale or move things along, marketing needs to know that information.That’s a sign that there needs to be more collaboration between sales and marketing to make sure the salespeople have the sales tools and materials that they need to close deals. And vice versa – communication goes in both directions. If marketing feels that they’re out of the loop when it comes to what customers are thinking or saying or what their actual questions are, it’s definitely worth it to have more involvement with sales.” Mark Roberge, HubSpot Josh Zerkel, Evernote “There could be a couple of things going on. Sales might not be aware where the tools are or it may be that they feel it’s too difficult to access them. That’s why it’s critical to keep your content in a shared spot where it’s really easy to access and where salespeople feel comfortable.The other thing that might be happening is that the tools that marketing thinks are so awesome may not, in fact, be so awesome when it comes to real world deployment and social selling. So it’s probably worth it at this point, if sales isn’t using the tools that are being deployed, to have an in-depth conversation about what is really needed, what are people asking for, and then go back to marketing and share those findings.” Topics:center_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social Selling “Sales professionals, and really every professional, need to understand that their LinkedIn profile is not their online resume. They simply need to take themselves out of that frame of mind. Your LinkedIn page is really your online brand, your professional profile.So salespeople need to use their LinkedIn accounts as a resource, and not a resume. Internally at LinkedIn, we call that ‘Resume to Reputation.’ It’s really about the transformation in how you use your online persona, building your reputation and becoming that brand that draws people in.This is where marketing can come in, too. If a salesperson is consistently posting great content about the industry, provided by the marketing team, it will be so much easier for that salesperson to build that personal brand and that social media credibility. That’s really what social selling is all about: Giving salespeople the tools they need to have genuine interactions on social media that help them in their sales processes.Next Step: The 3 C’s of Social SellingWith these core questions answered, feel free to check out the presentation deck from the webinar that prompted this discussion below. If you’d like to listen to the webinar recording for the full experience, just click here. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe here.Social selling — it’s not just a buzzword anymore. It’s a crucial part of how successful sales teams communicate with their prospects. That’s why last week, HubSpot, LinkedIn, and Evernote hosted a webinar to discuss how organizations can align their sales and marketing teams to develop the tools that make social selling work through context, content, and collaboration. Toward the end of the session, three critical and common questions were asked that we’d like to address today:My sales team doesn’t have the right materials to help my prospects solve their problems. What should I do?Our marketing team creates a lot of content each month, but the sales team never uses it. How can I solve this problem?How do you present yourself on social media in order to do social selling? How do you leverage your social presence as a salesperson?Responses below come from our speakers: Mark Roberge, chief revenue officer at HubSpot, Koka Sexton, senior social marketing manager at LinkedIn, and Josh Zerkel, user education specialist at Evernote.  Q: My sales team doesn’t have the right materials to help my prospects solve their problems. What should I do? Q: Our marketing team creates a lot of content each month, but the sales team never uses it. How can I solve this problem? “We’ve seen this problem at HubSpot ourselves to the nth degree — it’s actually something we’ve been focusing on with some hacker technology in the HubSpot Sales Labs. As you can imagine, we’re producing boatloads of content that have to do with different problems people have, different industries, different buyer personas.Then, on the other side of the fence, you’ve got sales actually out there talking to different buyers, on social media or via email, in specific industries with specific problems. It’s next to impossible, at this point, for those salespeople to know exactly the right content to follow up with — there’s just too much out there.We’re experimenting with a bunch of different solutions. We’re testing tagging content depending on the topic or persona, and then on the other side, having sales designate problems that different personas are having in our CRM. That way, the system can do some matching.Q: How do you present yourself on social media in order to do social selling? How do you leverage your social presence as a salesperson? Josh Zerkel, Evernotelast_img read more

How to Identify and Remedy Duplicate Content Issues on Your Website

first_img Topics: Technical SEO It’s easy to be fooled into thinking SEO is just about link building. There are so many posts covering the latest developments on what links are good or bad, that we sometimes forget about the huge gains we can make by simply fixing problems with our own site. One of the biggest culprits for lost traffic and rankings is duplicate content. Luckily, you have control over your own site, so you have the power to fix it.Access Now: 22 SEO Myths to Leave Behind This YearWhat Is Duplicate Content?Duplicate content exists when there is more than one version of a page indexed by the search engines. Where there are multiple versions of a page indexed, it’s difficult for search engines to decide what page to show for a relevant search query.Search engines aim to provide users with the best experience possible, which means they will rarely show duplicate pieces of content. Instead, they will be forced to choose what version they feel is the best fit for that query. Causes of Duplicate ContentThree of the biggest offenders for causing duplicate content are:1) URL ParametersURLs can often contain additional parameters because of how they are being tracked (marketing campaign IDs, analytics IDs), or the CMS a website is using adds its own custom parameters.For example, the following URLs could all lead to the same page:http://www.example.com/page1http://www.example.com/page1?source=organichttp://www.example.com/page1?campaignid=35322) Printer friendly pagesOften a web page will have an option to produce a printer friendly version of that page. This can often lead to duplicate content issues. For example, the following URLs would lead to the same page.http://www.example.com/page1http://www.example.com/printer/page13) Session IDsSites may often want to track a user’s session across their website. For example, sites can offer personalized features based upon who that user is and their past interactions with the site, or an ecommerce store may remember what that person added to their shopping cart on their last visit.Session ids get appended to the URL and this causes duplicate versions of a page to exist. For example, the following URLs would lead to the same page.http://www.example.com/page1http://www.example.com/page1?sessionid=12455Duplicate Content ProblemsThe biggest issues caused by duplicate content are:Search engines don’t know which version of the page they should indexSearch engines don’t know what page the link authority should be assigned to, or if it should be divided across multiple versions.Search engines don’t know what version of the page to rank for a relevant search query.This can result in web pages losing both rankings and organic traffic.Finding Duplicate ContentThere are two tools you can use to find duplicate content problems for your site: Google Webmaster Tools and Screaming Frog.1) Google Webmaster ToolsUsing Google Webmaster Tools you can easily find pages with both duplicate titles and meta descriptions. You simply click on “HTML Improvements” under “Search Appearance”.Clicking on one of these links will show you what pages have duplicate meta descriptions and page titles. 2) Screaming FrogYou can download the screaming frog web crawler and use it to crawl 500 pages for free. This application lets you do a lot of different things, including finding duplicate content problems.Page Titles/Meta Descriptions You can find duplicate page titles by simply clicking on the tab “Page Titles” or “Meta Description” and filtering for “Duplicate.”URLsYou can also find pages that have multiple URL versions by simply clicking on the “URL” tab and sorting by “Duplicate.”For a complete guide on all the different things you can do with Screaming Frog, check out this post from SeerInteractive.Fixing Duplicate ContentDuplicate content is a problem that can impact both your organic traffic and web rankings, but it’s something that you can easily fix. The three quickest ways to address duplicate content problems are:1) Canonical Tag Using the canonical tag you can tell search engines what version of a page you want to return for relevant search queries. The canonical tag is found in the header of a web page.The canonical tag is the best approach when you want to have multiple versions of a page available to users. If you’re using the HubSpot COS, this will be taken care of automatically, so no manual labor required.2) 301 RedirectA 301 redirect will redirect all legacy pages to a new URL. It tells Google to pass all the link authority from these pages to the new URL and to rank that URL for relevant search queries.The 301 redirect is the best option when you don’t have any need for multiple versions of a page to be available.3) Meta Tags You can use meta tags to tell search engines not to index a particular page.Meta tags work best when you want that page to be available to the user but not indexed, e.g. terms and conditions. Duplicate content is a real problem for sites, but one that can be easily solved using the advice above. If you want to learn more about duplicate content, watch this video series from the SEO experts at Dejan SEO on how you can fix it for your site. Originally published Mar 10, 2014 4:00:00 AM, updated August 27 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests

first_imgEvery marketer in their right mind knows that in order to drive more traffic to your blog, you need to come up with blog post titles that are actually enticing. But that’s easier said than done. If only we had some data to show us how to scientifically create blog post titles that will attract more clicks …Well luckily, I’m about to share with you that exact data. I recently wrote a post on how to use content discovery platforms to amplify your reach, in which I share tips on using these platforms to share your blog content on other relevant sites across the web. Having experimented with this over the past several months, I’ve been able to collect data on the clickthrough rates of different title variations for the same blog posts. (What a great way to do A/B testing on your blog post titles!)So, let’s dive into the insights from this data, and see how you can use it to construct your most clickable blog post titles yet.Which Blog Post Title Won?1) Question vs. No QuestionVariation A: What Does Google’s Hummingbird Update Mean For E-Commerce Business?Variation B: What the New Hummingbird SEO Algorithm Means for Your Ecommerce BusinessThe Winner: Variation A (.07% vs. .01% CTR, statistically significant)Takeaway: Frame your blog post title as a question to make it more intriguing.2) Broader vs. More Specific TopicVariation A: A Fool-Proof Formula for Easily Creating Compelling ContentVariation B: A Fool-Proof Formula for Easily Writing Amazing Blog PostsThe Winner: Variation A (.09% vs. .07% CTR, statistically significant)Takeaway: Use broader topic descriptions to position your blog post as relevant to a wider audience.3) Common vs. Unique AdjectivesVariation A: 8 Excellent Reasons to Redesign Your WebsiteVariation B: 8 Tell-Tale Signs Your Website May Need a RedesignThe Winner: Variation B (.05% vs. .04% CTR, trend)Takeaway: Use adjectives that aren’t used as frequently in other blog posts to make your title stand out more.4) “You”-focused vs. “Me”-focused LanguageVariation A: 10 Things Marketers Need to Know About Inbound Marketing in EuropeVariation B: 10 Inbound Marketing Techniques that Make Us Sit Up and Take Note The Winner: Variation A (.06% vs. .02% CTR, statistically significant)Takeaway: Craft your title language to be about the reader and what is interesting to them, not you.5) Asking a Question vs. Offering Exclusive InfoVariation A: What’s Next for Content Marketing Trends in Europe?Variation B: Survey of Europe’s Content Marketers Reveals Surprising Trends for 2014 The Winner: Variation B (.18% vs. .10% CTR, trend)Takeaway: Hint at the chance to access new and/or exclusive information, using words like “surprising” and “reveal” to position your content as exciting and unique.6) Stating Your Offer at the Beginning vs. at the EndVariation A: 5 Infographics to Teach You How to Easily Create Infographics in PowerPoint Variation B: Easy Ways to Create Killer PowerPoint Infographics (Free Templates) The Winner: Variation A (.09% vs. .07% CTR, statistically significant)Takeaway: If your blog post is meant to highlight a specific piece of content, make it clear what that content is up front, rather than putting it toward the middle or end of your post title.7) Number vs. No NumberVariation A: The Simple Template for a Thorough Content Style GuideVariation B: 7 Steps to Creating a Thorough Style GuideThe Winner: Variation B (.02% vs. .00% CTR, trend)Takeaway: Begin your blog post title with a number to help make the post’s content more actionable and its length clear to the reader. This will also reassure your readers that they can scan through your list post quickly if needed.8) Common vs. Unique Descriptions of Your ContentVariation A: A Comprehensive Guide to Writing a Compelling Blog PostVariation B: A Fool-Proof Formula for Easily Creating Compelling ContentThe Winner: Variation B (.09% vs. .01% CTR, statistically significant)Takeaway: Position your blog post as having a unique content format — there are “guides” and “checklists” all over the internet, but how many “fool-proof formulas” have you encountered?9) Fun vs. Serious ToneVariation A: 160 MORE Free Stock Photos You Seriously Need to Download NowVariation B: 75 Free Stock Photos for You to Use (and Tips for Customizing Them in PowerPoint)The Winner: Variation A (.11% vs. .05% CTR, statistically significant)Takeaway: Don’t take yourself too seriously. Your post titles will be more enticing with a fun, light tone than a bland, serious one.10) Emphasizing Content vs. Value PropositionVariation A: 55 Free, Downloadable Templates for Visual Content CreationVariation B: 55 Free Templates to Make Visual Content Creation Quick & PainlessThe Winner: Variation A (.13% vs. .05% CTR, statistically significant)Takeaway: Sometimes including more words in your post title to enhance your value proposition can actually distract your readers from what it is you’re offering them. When in doubt, keep it simple.11) Clear vs. Vague TopicVariation A: Why Purchasing Email Lists Is Always a Bad IdeaVariation B: What’s the Quickest Way to Destroy Your Credibility as a Marketer? The Winner: Variation A (.03% vs. .01% CTR, statistically significant)Takeaway: While using a broad title can attract a larger audience, going too broad can have the opposite effect by being too vague and not piquing interest. Make it clear enough what your post is about that your readers know what they’re getting.I hope that seeing some of this data will not only inspire you to find unique ways to position your blog post titles to make them more clickable, but that it will also encourage you to try out different types of titles on your own blog to see what works best for your readers. Keep that creativity flowing!What types of blog post titles have worked well for you? Have you found any trends or patterns? Let me know in the comments! Originally published Apr 8, 2014 8:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack How to Write a Blog Post Topics:last_img read more