The province took another step today, April 7, to address the economic challenges faced by Yarmouth and southwest Nova Scotia, investing $200,000 to promote the area as a tourism destination. During a meeting with Yarmouth-area municipal representatives, Premier Darrell Dexter, announced the money will fund a marketing campaign to promote Yarmouth and Acadian Shores to the Atlantic Canada market, which represents about half of the more than two million visitors to Nova Scotia annually. “This is part of our ongoing efforts to help spur tourism and build sustainable economic growth in Yarmouth and neighbouring communities in southwest Nova Scotia,” said Premier Dexter. “This campaign compliments the joint efforts of government, industry members and municipal officials as we continue to explore new opportunities to make life better for families in every region.” The campaign, which will include television, newspaper and online promotion, will highlight the unique and diverse experiences in the region, including rich Acadian music, art and culture, seafaring towns and villages, amazing outdoor activities and world-class cuisine. Yarmouth and Acadian Shores will be positioned as an exciting getaway and vacation destination within the lucrative Atlantic Canada market. Since February, staff from the Department of Tourism, Culture and Heritage has been working with representatives of Yarmouth and Acadian Shores and others in southwest Nova Scotia to help with plans to develop new markets for tourism. This campaign will complement the efforts of the province’s Team West, a joint economic development initiative announced to pool the resources of government and interested parties in Yarmouth and southwest Nova Scotia.