Bikram Yoga Steams

first_imgHot Yoga guru Bikram Choudhury is suing a former student for copyright infringement for copying his yoga techniques.The 65-year-old yoga guru has filed a federal lawsuit to block Yoga to the People, a chain of studios founded by Greg Gumucio, saying his former student duplicated his hot yoga sequences, which involve 26 postures performed in a hot environment.According to the complaint: “The hot yoga class is taught in the same ambient environment as Bikram Yoga in order to give students the impression that the class offers the same experience and benefits a student would have at a Bikram Yoga studio.”However William Fisher, who is representing Yoga to the People, counters: “The copyright statute expressly forbids copyrights for systems and methods of operation. It excludes recipes, sporting events, games and business methods.”A response filed by Gumicio’s lawyers includes an email determination by Laura Lee Fisher, acting chief of the U.S. Copyright Office’s Performing Arts Division, that “exercises, including yoga exercises do not constitute the subject matter that Congress intended to protect as choreography. We will not register such exercises (including yoga movements), whether described as exercises or as selection and ordering of movements.” Related Itemslast_img read more

Microsoft Signs Its First Solar Energy Deal in India for Bengaluru Office

first_imgMicrosoft Corp. announced on March 6 the completion of its first renewable energy deal within India for its Bengaluru office. This is the firm’s first solar energy agreement in India, and one of the first in Asia.Microsoft has signed an agreement with Atria Power to purchase 3 megawatts of solar-powered electricity to help power its new office building in Bengaluru. This will meet 80 per cent of the projected electricity needs at the new facility. This deal is part of a program by the state government of Karnataka to encourage investments in local solar energy operations, in line with the larger Indian government goal to ramp up solar power generation to 100 gigawatts by 2022.“Investing in local solar energy to help power our new Bangalore office building is good for Microsoft, good for India and good for the environment,” Anant Maheshwari, president, Microsoft India, said in a statement. “We are proud to be deepening our long history of partnership and investment in India with this agreement. This deal will help us grow sustainably and supports the growth of the Indian solar energy industry, so that the entire country can more easily and reliably access clean electricity.”Once the project is completed, it will bring Microsoft’s total global direct procurement in renewable energy projects to nearly 900 megawatts. The company also signed a new solar agreement in Singapore last week and has wind projects in Europe and a “substantial portfolio” in the United States. It aims to rely on wind, solar and hydropower electricity for at least 50 percent of its energy usage worldwide by the end of 2018.“Microsoft, like India, has ambitious commitments to use more renewable energy,” Rob Bernard, chief environmental strategist, Microsoft, said in a statement “By purchasing local solar power to meet some of our local electricity needs, we’re not only meeting our goals but also supporting the growth of local clean energy industries. This growth leads to more clean electricity capacity, which will help India meet its targets for the Paris Agreement, reduce carbon emissions and provide clean electricity to its growing population. We’re proud to play a small role in this Indian energy transformation.”Microsoft, which has an Indian American CEO — Satya Nadela — announced in December 2017 that it would build a cricket field as part of a plan to overhaul its 500-acre campus in Redmond, Washington State. It plans to come up with 18 new buildings, new public spaces, and transportation facilities, besides the cricket field. Related ItemsBengaluruMicrosoftsolar energylast_img read more

Raja Ravi Varma’s Painting Sold for $795,000 in NY Sotheby’s Auction

first_imgNineteenth century Indian painter Raja Ravi Varma’s painting Tilottoma fetched Rs 5 crore at Sotheby’s Modern and Contemporary South Asian art auction in New York City on March 19.The seller’s estimate was between $400,000 and $600,000 but the painting sold for $795,000. It was bought by an anonymous private collector, according to a Livemint report.The painting, called Untitled (Tilottama), portrays one of the apsaras (celestial nymphs) from Hindu mythology partly dressed in a red sari. In the epic Mahabharata, Tilottama was created at Brahma’s request by using the best possible assets to create an almost perfect being. Her purpose was to bring about the destruction of two asuras (demons) named Sunda and Upasunda who were brothers and could not be destroyed by anyone except themselves.The 20×13 and a quarter-inch oil-on-canvas masterpiece was created by Ravi Varma around 1896. His signature and the date (almost faded) are visible on the lower left side of the painting. This painting was inspired by William Adolphe Bouguereau’s (1825-1905) Birth of Venus, according to the auction house.Tilottama. Photo: Wellcome Library, London.The sale of Varma’s Tilottama did not break his previous records. His Untitled (Damayanti) sold for $1.2 million in March 2017 while in November, 2016, Varma’s work Radha in the Moonlight sold for Rs. 23 crore at the Pundole’s auction.Since 1979, when the Indian government declared Varma to be a National Art Treasure and prevented the export of his paintings from India, it has become very uncommon for his works to appear at auction internationally, Sotheby’s said.Apart from being a painter for the elites, the Kerala-based painter also made oleographs, which were mainly depictions of Indian myths, and founded India’s first oleography press in Lonavala, known as the Ravi Varma Oleographic and Chromolithographic Printing Workshop. This made his artwork available to the masses who too could have art in their homes now.Apart from Varma’s Tilottama, Francis Newton Souza’s Untitled (Head of a Priest) sold for $100,000, up from the estimate of $40,000-$60,000; Rameshwar Broota’s Helmet, sold for $175,000 (estimate $70,000-$90,000), and Bikash Bhattacharjee’s Untitled (Rooftops) sold for $125,000, within the pre-sale estimate of $120,000-$180,000. Also on sale were multiple Jamini Roy paintings and others. Related Itemspaintingraja ravi varmasothebylast_img read more

Gay Activists in India Push Top Court to End Ban on Homosexuality

first_imgThey are considered some of India’s brightest minds. Now students and alumni from India’s most prestigious universities who identify as lesbian, gay, bisexual, transgender or queer are fighting to have homosexuality decriminalized in their country.India’s Supreme Court is considering six petitions from gay rights groups seeking to overturn a colonial-era law that effectively bans gay sex and is widely used as a pretext for the mistreatment and exclusion of LGBTQ people. One of the petitions comes from alumni of the Indian Institutes of Technology (IIT), equivalent in status to the Ivy Leagues.Their protest is different not just because of who they are – highly skilled engineers, scientists, filmmakers and others – but also because their petition to the court adds an economic layer to the usual humanitarian and social arguments for removing a law that stigmatizes minority groups. Criminalizing gay sex isn’t only unjust, they say, it also comes at a sizable financial cost to India’s developing economy.A five-judge bench is expected to deliver a landmark verdict in the coming weeks that may legalize gay sex – and perhaps, some hope, expand gay rights well beyond that. After years of campaigning, activists in India and worldwide are likely to greet such a decision with vibrant celebrations.Judges decided to review Section 377 of the Indian Penal Code, which outlaws “carnal intercourse against the order of nature,”after a recent ruling in an unrelated case that made privacy a constitutional right. The national government has said it will leave the decision to the “wisdom” of the court.The IIT alumni argue in their petition that LGBTQ people have had to “forego better paying employment prospects, including employment under the State and instead choose employers who would be more accepting and accommodating of their identities.” Others, they said, were considering “settling abroad or have done so” because of “the sense of vulnerability and inability to lead a free existence, solely on account of their LGBTQ identity.”“It’s causing a brain drain,” said Balachandran Ramaiah, one of the petitioners, referring to the gay sex ban. An entrepreneur who graduated from IIT Delhi in 1982, Ramaiah said two of his partners had left India for the United States, where they thought they could be more open about their sexuality.Discrimination against LGBTQ people costs India 0.1 percent to 1.4 percent of gross domestic product, said M.V. Lee Badgett, director of the Center for Public Policy and Administration at the University of Massachusetts at Amherst. Badgett, who said she derived her estimate from sources including health-care and workplace data, characterized that as a significant amount, especially for a country that needs rapid growth to support an exploding population.“When a country loses that much GDP, normally we say that it’s had a recession,” she said.Tanveen Kaur Randhawa, a 25-year-old bisexual woman who is studying for a PhD in ecology and environment at the Indian Institute of Science Bangalore and is a petitioner in the case, said she has considered leaving India for “somewhere people at least know how to talk about us.”In India, Randhawa said, being gay poses an existential threat. “A lot of people never come out because there is a risk to their safety. There are mob lynchings. People here think it’s wrong, like a crime.”“It’s not like there is no stigma” in other countries, Ramaiah said. “But at least there, there isn’t such a fear of blackmail, police brutality and that sort of thing.”Ramaiah said fear of homophobia had affected his early career choices, leading him to work for multinational firms rather than confront the conservative work culture in Indian companies. Gay friends of his had considered applying to India’s civil service but dismissed the idea, fearing reprisals if outed. Government employees are not allowed to be openly gay, he said.“I’ve had to be extremely discreet,” he said. “It’s affected me a lot emotionally.”Badgett said that discrimination – and its sometimes dire effects on mental health – not only burdens the health-care system unnecessarily but also hurts productivity.“Human resources of LGBTQ people – their skills and knowledge – are not being used if they face discrimination,” she said.Section 377 of the penal code theoretically criminalizes oral and anal sex between any partners but in practice is used mainly against gay and transgender people. Delhi’s High Court briefly overturned the law in 2009, but a campaign led by Suresh Kumar Koushal, a retired government official-turned-astrologist, and his coalition of conservative Hindu, Christian and Muslim activists ended with a Supreme Court ruling reinstating the restrictions on gay sex in 2013.In India, despite recognition for centuries of a “third gender,” LGBTQ people face bullying, police brutality and violent homophobia.In 2010, a TV station filmed a professor at Aligarh Muslim University in Uttar Pradesh having sex with another man. When the video was circulated, the professor, Shrinivas Ramchandra Siras, who was in his early 60s, was publicly condemned and suspended from his job. Two months later, he was found dead in his apartment under mysterious circumstances.Before he died, he told a journalist from the Indian Express, “I cannot be in that atmosphere. . . . America is the only place where I will be free to be gay.”“This is not what equality is,” Randhawa said of the lives LGBTQ people are forced to lead in India. “Not what justice is.”© Washington Post, 2018 Related Itemslast_img read more

Indian Americans Voice Concerns About ‘Scrapping’ of Startup Visa

first_imgTerming it as a ‘lose-lose’ situation for US, the Indian Americans have shown concern against the possible scrapping of ‘International Entrepreneur Rule’ known as the startup visa programme.The Donald Trump administration recently hinted upon suspending the programme, after consistently delaying the launch. The start-up visa programme if implemented, would allow foreign entrepreneurs who have startups in the US to live there.  It was approved by former US President Barack Obama’s administration, but has been sent back for review by the Trump administration.While the Indian startup community is apprehensive about opportunities and business prospects for them in America, the Indian Americans feel that it will impact job creations in US. Speaking to Business Insider Vivek Wadwa, Indian-American technology entrepreneur says: “Without doubt, bringing in entrepreneurs creates American jobs and expands the economy, it is the closest thing there could be to a free lunch for the United States. This is a lose-lose for the US and for the entrepreneurs who would have come here but it will benefit the countries where they would have come from.” Under the programme, startups that won $100,000 in government grants or received $250,000 in venture capital investment could stay in the US for a renewable 30-month term.A ‘Setback’ for the USA study by National Foundation for American Policy in 2016 revealed that India’s contribution to the billion dollar startups was the highest.A few Indian Americans feel if the startup entrepreneurs are not given a favourable environment in the US, the businesses in other countries will flourish while US will suffer a big loss.Nick Desai, who co-founded Heal, an on-demand doctor house call healthcare app in US, along with his wife believes that it’s the immigrants who can immensely contribute to America’s growth. Speaking to India West he said:“If we don’t welcome entrepreneurs here, they will create businesses, jobs, success, wealth and tax benefits for some other country. Our immigration policy should increase the pathways for hard-working people from all over the world to come here, not hinder them,” Wadhwa says that complying with anti-immigrant groups instead of focusing on US economic growth, is a “hallmark of Trump administration”Immigrants, Crucial for Economic GrowthIt’s important for the US to acknowledge the economic contributions of immigrants to the nation, said Ro Khanna, who represents California’s 17th Congressional District.“In Silicon Valley, these individuals have played a critical role in advancing our region for decades, in addition to being our family, friends, colleagues and neighbors,” Khanna told India-West.Silicon Valley-based Indian entrepreneur-investor, Puru Vashishtha told Economic Times, “Given the real shortage of tech talent in the US, this startup visa would have been a great enabler. It has the potential to take the innovation to the next level. This move to cancel it is a big setback.”Focus on Indigenous Engineers Not ImmigrantsBut not everyone is opposing the delay. Shiva Ayyadurai who is a candidate for U.S. senator of Massachusetts in 2018 told India West: “This visa creates a brain drain for other countries and avoids addressing fundamental infrastructure issues right at home in America.”He strongly feels the US is not able to create its own engineers and scientists because of the heavy burden of student loans. He said, “Degrees have become debt traps. Graduates are not thinking about being entrepreneurs, but about paying back loans.”According to him the solution is to do away with student loans, cut down tuition costs, let community colleges offer four-year degree programs, and implement apprenticeships.  Related ItemsDonal TrumpIndiaIndian AmericansInternational Entrepreneur RuleNRIsStartup Visa ProgrammeStartupsUSlast_img read more

Indian Man Sentenced To 3.5 Years Jail for Absconding with Employer’s Money in Singapore

first_imgAn Indian national has been jailed for fleeing with his employer’s money in Singapore. The man, who was working as a business development manager was arrested from Malaysia in March when he tried to flee to Thailand.Bahurudeen Kuthpudeen, 44, was sentenced in Singapore court after he pleaded guilty to one count each of criminal breach of trust and removing from Singapore the benefits of his criminal conduct, The Straits Times reported.According to the report, Kuthpudeen’s employer AM Mohamed Farook, who operates the Mohamed Thahir Exchange in Collyer Quay, signed three cheques for a total amount of SGD469,900 at around 3 pm on Mar 27. The cheques were signed to be encashed for buying foreign currencies, it added.The cheques were passed to Babu who gave it to Kuthpudeen for encashing. Kuthpudeen reportedly encashed the cheques at an RHB Bank branch at the nearby Cecil Street.Deputy Public Prosecutor (DPP) Melissa Ng said, “Instead of returning to the company, the accused left Singapore via the Woodlands Checkpoint bus hall at 4.46 pm for Malaysia”, the publication quoted her as saying. In the meantime, his co-workers tried to find him but after failing to contact him, they contacted Farook who called the Indian man and heard ringtone which can be heard in overseas phone calls.Mohamed filed a police report and the absconding man was detained one day later from the border of Kedah when he was trying to escape to Thailand, leaving Malaysia on Mar 28.At the time of his arrest, an amount of $24,000 was also recovered, the report said. He was sent back to Singapore on Mar 29 and was convicted later by a Singapore court.Later, Lawyer Siraj Shaik Aziz, who was assigned to the case under the Criminal Legal Aid Scheme, informed that S$458,652 of the misappropriated amount had also been recovered. He also stated the Indian man is the only bread-winner of the family of his wife and differently able daughter staying back in India.The lawyer had also emphasized the man’s financial plight as a reason for his deed for which he is “genuinely remorseful,” the report added. “It was financial difficulties brought on by the need to service a loan for his daughter’s hand operation that prompted the commission of the offences in a momentary lapse of judgment”, he was quoted as saying by Strait Times. Related Itemslast_img read more

BMW to skip Paris Motor Show; might produce new electric cars

first_imgBMW’s management board is skipping the Paris Motor Show to hold talks aimed at breaking a deadlock over whether to produce new electric cars, including a battery-powered Mini, sources familiar with the matter told Reuters.Spurred on by the success of US rival Tesla, which has received almost 400,000 pre-orders for its Model 3 car, German carmakers Mercedes-Benz and Volkswagen have accelerated their own electric car program.ALSO READ:BMW to recall over 156K X3, X4 models over defects in child seatsVW, for example, has said it plans to launch more than 30 electric vehicles over the next decade, forecasting they would account for about a quarter of group deliveries by 2025.Executives across the industry predict electric cars will increasingly gain mainstream acceptance among customers thanks to advances that make batteries get cheaper and more powerful and the VW emissions scandal, which has sparked a regulatory backlash against diesel-engine vehicles.But BMW has been torn about whether to accelerate development of new electric cars, given its expensive early investments into the area which resulted in only lacklustre sales of its i3, which saw only 25,000 deliveries last year.ALSO READ:BMW i3 sales rise after government’s push to subsidize electric carsNorbert Reithofer championed the i3 project while chief executive of the Munich-based carmaker and, in his new role as chairman, is keeping up pressure on new CEO Harald Krueger and BMW management to expand the company’s electric program.But some other senior executives are unwilling to plough more resources into electric cars until i3 sales improve and there is a clearer business case for such investment, according to one of the four sources, who declined to be named because of the confidential nature of the discussions.advertisementMost of BMW’s eight-strong management board – including the CEO and chief financial officer – traditionally attend the closed-door press and executive days of the biennial Paris Motor Show for one of the biggest industry gatherings of the calendar.ALSO READ:BMW to build electric car battery factory in ThailandBut this year only Ian Robertson, board member for sales and marketing, will be at the show, while the rest will instead attend a company strategy meeting at the end of September, according to the sources.Board members will attempt to reach agreement on the carmaker’s electric car strategy, including whether to build an electric Mini, said the sources.BMW declined to comment.ALSO READ:BMW launches 520d M Sport in India; priced at Rs 54 lakhBMW’s car division has delivered a return on sales above 8 per cent for 25 quarters in a row, a track record that the new management does not want to blemish, even as heavy investments into ride-hailing services loom.”How does the company expand into the loss-making segment of electric cars and retain its industry-leading profitability. That’s essentially the question facing management now,” said another of the sources.The carmaker recently revamped the i3 by giving it a new battery with greater range, a step which has given a boost to sales.ALSO READ: BMW Motorrad commence G310R motorcycle production in Indialast_img read more

I feel sharp and fit – Kane plays down fatigue worries

first_imgTottenham forward Harry Kane insisted he was feeling “sharp and fit” despite a slow start to the Premier League season.Coming off a 41-goal campaign, Kane has struck just twice in five games for Spurs to begin this season, and was quiet in a 2-1 loss to Liverpool on Saturday.It has been suggested the England international needs a rest after helping his nation reach the World Cup semi-finals, having also won the Golden Boot in Russia. Article continues below Editors’ Picks Man Utd ready to spend big on Sancho and Haaland in January Who is Marcus Thuram? Lilian’s son who is top of the Bundesliga with Borussia Monchengladbach Brazil, beware! Messi and Argentina out for revenge after Copa controversy Best player in MLS? Zlatan wasn’t even the best player in LA! But Kane, 25, played down any concerns he was struggling with fatigue, saying he would respond against Inter in the Champions League on Tuesday.”People are always going to look for stuff, especially when you are a big part of the team and someone who is there to get the goals,” he told UK newspapers.”As a team we can all do better and as the striker you get spoken about more, but I feel sharp and fit and if I wasn’t the manager would not be picking me.”He believes in me, I believe in myself and hopefully I can score a couple of goals on Tuesday and it will be put to bed.”Kane struggled against Liverpool, unable to have an impact as Spurs fell to a second straight defeat.But manager Mauricio Pochettino dismissed any suggestions Kane would not start at San Siro.”I think we would be crazy to think different. Yes. I don’t know what you expect from me, or what you think my answer should be,” he said.”He’s one of the best strikers in the world. I don’t care that he wasn’t great [against Liverpool].”He’s going to score goals and he’s going to perform in the way we want and we expect. No problem.”last_img read more

1911 Bagan captains descendant to get first ticket of U-17 WC

first_imgNew Delhi, May 12 (PTI) In a symbolic gesture to remember Mohun Bagans historic win over an English team in 1911 IFA Shield, the first ticket of FIFA U-17 World Cup will be handed to the grand daughter-in-law of the Kolkata giants then captain Shibdas Bhaduri at a ceremony here on May 15. Spanish World Cup winner Carles Puyol and Sports Minister Vijay Goel will hand over the ticket to Gouri Bhaduri. The official ticket sales will start at exactly 19:11 hrs on May 16, paying tribute to the year in which Indian football made history. It was the first time that an Indian football team, Mohun Bagan, defeated an English side — East Yorkshire Regiment — to win the IFA Shield., “It is apt therefore, that the Local Organising Committee of the FIFA U-17 World Cup India 2017 decide to have someone with connection to the path-breaking team receive the first ticket of the first FIFA event India will host,” a release from the Local Organising Committee of the FIFA U-17 World Cup said. “On 15th May, Gouri Bhaduri, grand daughter-in-law of Shibdas Bhaduri, captain of the historic 1911 team will be handed over the first ticket by Carles Puyol and Honble Minister of State for Youth Affairs and Sports, Shri Vijay Goel. The ceremonial ticket would allow her family to attend any of the matches that take place across the six host cities,” it said. Project Director of the LOC for the FIFA U-17 World Cup India 2017, Joy Bhattacharjya said, “On the most significant moment in Indian football, it is amazing to remember where the journey started – with Mohun Bagans historic win in 1911. This is the start of what we would like to believe ? the second revolution in Indian Football.” The FIFA U-17 World Cup will he held in six Indian cities from October 6-28. PTI PDS PDSadvertisementlast_img read more

Heart of handball, and the dream of winning gold for India in 2018 Asian Games

first_imgKhushbu Kumari, 23, police constable and handball playerShe was in Class 8 when she fell for handball. It wasn’t the wisest choice for a girl growing up in a remote village, watching her parents struggle to put food on the table. But nothing could stop Khushbu Kumari. Not the neighbours,,Khushbu Kumari, 23, police constable and handball player She was in Class 8 when she fell for handball. It wasn’t the wisest choice for a girl growing up in a remote village, watching her parents struggle to put food on the table. But nothing could stop Khushbu Kumari. Not the neighbours, who badmouthed her, not her grandfather who forbade her from stepping out of home. Khushbu scaled walls to play with boys, and soon beat them hands down.HEADY DREAMWinning gold for India in the 2018 Asian GamesSTRAIGHT TALK”Boys have two arms and legs and so do girls. So why can’t girls do better?” In 2012, the Bihar Handball Association selected her for training at the Sports Authority of India centre in Lucknow. On returning home in 2014, Khushbu found herself locked up at home while her family looked for a ‘suitable boy’ for her. But she didn’t let them have their way. When the Handball Federation of India picked her for the 2016 South Asian Games, the family let Khushbu go on the condition she would get married as soon as she returned.Khushbu seized the opportunity. She cleared the Bihar police recruitment test and became the captain of the Bihar women’s handball team. By the time she was back, she was a police constable. Who could dare pressure her now? Since then, Khushbu has played at home and overseas. With her monthly salary of Rs 28,000, she has gifted her parents a new home.last_img read more

5 Tricks for Generating Traffic When Nobody’s at Work

first_imgAre you doing anything this weekend to generate traffic to your website? If you’re a B2B marketer, chances are you’ve probably asked yourself at some point: How do I keep marketing effectively when nobody is in the office? You want to continue to drive traffic and leads, but you don’t know exactly how.The wrong thing to do is assume that nobody is listening on holidays or during weekends. Depending on your audience, this could actually be a good time for a new blog post, video release, or email. Data from a recent Xobni survey shows that people are still wired into work during time off: 68% of working adults say they check email while they aren’t working, and 27% of those people will check email more than once.Here are some tips on how you can use this knowledge to the advantage of your marketing program.Be Creative in Your CommunicationsTry something a little zany, and see what happens. Marketing on a day off can sometimes work in your favor because there’s less clutter in people’s inboxes and social media feeds. It could also make your job a lot harder because people don’t want to be bothered. This means you’ve gotta step it up!The email below is a great example of what we’re talking about. Aside from witty copy, the sender has an extra special offer:The result of a creative message like this is not only traffic and leads to your site, but it’s also an entertained email recipient. The readers of this email probably felt lucky even though they were working on holiday. And if your readers feel lucky to be getting an email from you on a day off, that’s a wonderful thing! Think of creative ways you can stand out in your audience’s social media feeds and inboxes during off-times or holidays by playing with witty language and special offers. Test and Measure Your Marketing TacticsIf you’re going to try out some out-of-the-box communication tactics, you’re going to want to walk away from the experience with some lessons learned. The best way to do this is to take a scientific approach through which you can use testing and data to drive future decisions.An excellent example of a company that tried this is Brewer’s Market. The test was featured on subscription site WhichTestWon.com as an example of how to test during the holidays. The goal was to determine which copy was most appealing to gift-buyers. The company did an A/B split test on its homepage and found that its control page performed 61% better than the treatment page from December 16th to the 23rd. The article concludes with an excellent insight: Although in hindsight, it makes sense to adjust your copy length and benefits for your seasonal visitors’ perspective, the idea was a huge point of contention between the site’s execs, some of whom “hated” the winning version… before they saw the results data. Now, their 2012 design plans include tweaked homepage versions for all major holidays from Valentine’s Day on.While this an example of how a business used A/B testing to optimize their homepage for the holiday season, holidays and off-hours are also a safe time to conduct tests in general, due to a reduction in traffic and attention. You’ll just want to make sure you’re still generating enough traffic to make your tests statistically significant.Don’t Quit on Content Just because it’s the weekend or a holiday doesn’t mean your audience will completely stay away from the internet (in fact, we’ve heard of some people even using work as an excuse to take a break from a lot of family time). Maybe your audience just prefers to use Twitter more on the weekends. The only way to find out is to try using a variety of channels and analyze what works best for your individual audience. QuickenLoans, for example, recently used its blog during the quietest week of the holiday season to drive traffic to their site. The company posted a series of timely articles, from what to do with unwanted gift cards, to how to handle post-holiday returns, to fireplace alternatives that will keep you cozy and New Year’s Eve safety tips. The takeaway here is that you shouldn’t stop publishing content when people are out of the office. Instead, you should adjust your content so that it’s timely and promoted using the channels your audience uses during their time off. Use Data to Make Informed DecisionsIf you know a certain segment of your audience is more likely to be working on Sundays (young and hungry entrepreneurs perhaps), you can use that knowledge to drive your decisions and create targeted, relevant content directed toward that segment. Likewise, if you know a certain demographic is going to be annoyed by certain messaging over the holidays, you can avoid a bad situation. The Xobni survey found that younger adults between the ages of 18 to 44 were most likely to feel annoyed or frustrated about receiving work-related emails during the holidays.You can learn more about your audience’s preferences by observing which demographics convert on certain days. If your landing page forms ask the right demographic questions, you can export your lead data, along with the conversion dates, and do tons of great analysis like figuring out exactly who converts on Saturday mornings? Knowing that will help you identify the kinds of people you should hit with your Saturday morning email send, for example.Show Your Brand’s PersonalityHolidays and weekends are the perfect time to lighten things up, have a little fun, and show off the part of your brand’s personality that makes it relatable to your audience. Google is known for doing this and doing it well. Its most recent treat was an interactive Google logo that played “Jingle Bells.” This past Halloween, HubSpot released a video of our very own flash mob, complete with zombies and gore, to the soundtrack of Michael Jackson’s hit, “Thriller.” Not only did we have a blast making the video, but we also managed to give our audience a Halloween treat and show off our brand’s unique personality.Have you had any success with marketing during the holidays or off hours? What worked (or didn’t work) for you? Topics: Inbound Marketing Originally published Jan 27, 2012 6:30:00 PM, updated March 21 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

5 Blogs With Comments You’ll Actually Want to Read

first_imgCopyblogger rocked the blogging world when they stopped facilitating comments on their blog and instead encouraged people to take the comments to social or to their own blogs. Thing is, this “we know what’s good for you” approach failed to take into account what their readers want – which is, to comment when they want, where they want.Lucky for us, there are still a multitude of great marketing blogs that welcome our comments. If you’re looking for a blog where the comments are as good as the articles, you’ve come to the right place.1) Grow – Mark SchaeferMany marketers (including me) love him for his forward thinking, his approachability, his no-nonsense advice, and his entertaining podcast with cohost and voiceover genius Tom Webster. Have you heard about the concept of “Content Shock”? You know that because of Mark’s post Content Shock: Why content marketing is not a sustainable strategy published in the beginning of 2014.That one blog post has 392 comments on it. Not painful, “great post” comments either. Mark’s ideas ignite debate, foster creativity and provide a fantastic exchange of ideas that are as valuable as the posts themselves. And even on an article with nearly four hundred comments, he replies to nearly every one of them. Having written for his blog before, I also know he asks contributing writers to respond as well.Check it out if: you want to be on the leading edge of marketing trends and get the inside scoop on how industry experts are reacting to and implementing them.2) Web Search SocialRalph and Carol Lynn Rivera have created something of a cult following for their podcast. The show notes are the place to continue the conversation you’ve been having with them in your head as you listen.One of the draws for the comments section is that Melanie Kissell nearly always writes a poem for each episode. Clever and fun, these really add to the program.Not ones to shy away from controversy, Ralph and Carol Lynn have taken on some common marketing practices and even specific tools on their show. This episode with the founder of Snip.ly lead to some interesting back and forth, including one comment which likens anyone wishing to protect their intellectual property to a whiny two-year old. The intelligent responses from hosts and guests and continuing dialogue never fail to get the creative juices flowing.Check it out if: you enjoy marketing smarts with a hefty dose of witty banter.3) Neil PatelNeil loves data. He’s a tester, an analyst, and he shares generously, including printscreens from his Google analytics and tons of numbers to back up his findings. He often presents his “how-tos” in a step-by-step format, which is especially helpful on his typically very long posts.What is great about some of the commenters here (and you do have to wade through quite a few “you are the best!” comments) is that they ask really personal questions that some of us might not feel comfortable asking. “How did you create that opt-in?” “How do you find time to write so much?” And Neil answers all questions graciously. Seriously, this guy is on top of it and is a real gentleman. You’ll also notice that commenters add in their own A/B results, link to other related articles, etc. So, you’re really getting double the content!Check it out: if you want to get the inside scoop on Neil’s considerable marketing success and a well-rounded look at what’s working for many companies.4) Seriously Social Iag.me with Ian Anderson GrayIan’s blog is the go-to blog for real tech and marketing geeks – and I mean that lovingly! He enjoys writing about tools and programs for marketers in a way that I quite appreciate. He’ll share his findings, pros, cons, setup instructions, etc. Seriously useful.The comments section often attracts the founders or representatives of the companies creating the tools he reviews, meaning commenters can get their own questions answered from Ian AND from the companies themselves. In Ian’s more technical posts, you will notice he addresses each commenter, helping to debug where necessary, even years after the post goes live.Ian said about his “7 Reasons NOT to use Hootsuite” article “It’s turned into a mini community (which I always strive to make my articles into). It’s been a place for people to ask questions, ask advice, share frustrations and give feedback.” Indeed it has – with nearly 500 comments and counting.Check it out if: you enjoy an objective look at tools and programs and want to engage with company representatives.5) Adrienne SmithAdrienne claims her business is about “Showing Bloggers How to Grow a Blog One Relationship at a Time.” She delivers.As with all good comment sections, Adrienne’s loyal readers add in great tools and success stories that add to the already useful content Adrienne supplies. But what really stands out is the way the commenters all seem to know and support each other, with Adrienne facilitating. This is not done in a way that makes new readers feel they are late to the party (I just started commenting today), rather it leaves one feeling as if they’ve stumbled upon a very safe place to ask questions and express concerns.Check it out if: you are looking for a supportive community as you grow your business.Blog commenting is a great way to get to know people, to get your questions answered, and to express your opinions. Which blogs do you follow for the comments? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Sep 16, 2015 1:00:00 PM, updated February 01 2017 Topics: Blogginglast_img read more

Setting Your Publishing App Up For Success

first_imgSo you’ve just invested time, money, and a lot of faith in a new publishing app. If all goes as planned, it’ll increase content consumption, give you a new channel for advertisers, and build loyalty among your readers. But what about getting people to use it in the first place? Just because you build it, doesn’t mean they will come.With 1.2 million apps in the iTunes Store, getting eyeballs and driving adoption rates to your own app can feel just as hard as building the app itself. Sending out one launch email to your database won’t be enough. So how can you drive adoption rates as well as increase engagement levels of the users who’ve already downloaded your app?Increasing Publishing App AdoptionThe first step is to convince people that your app is worth downloading in the first place. To help your app stand out from the rest, start by…Making the benefits clear: In order for anyone to want to download any app, they need to understand what’s in it for them. Why shouldn’t someone just visit your site for content? Make the benefits, relevance, and value-add abundantly clear to your readers by clearly listing the extra functionality or features that your app provides. Will they be getting exclusive content on the app? Will articles be served to them based on their preferences? Can they enjoy content offline? Or without ads? All of these should be talking points you incorporate in the app store, on your website, and in email communication. Using smart content: Fish where the fish are. Use smart content to your advantage to highlight app download calls-to-action to anyone visiting your website via a mobile device. This catches people in the very behavior—reading on their mobile—that warrants the use of your new app. The same techniques can be used for email. Consider smart content that allows you to add a special PS to any email read on a smartphone or tablet. Getting social: Analyze your company’s performance on each social channel you use to determine where users are most engaged. From there, ramp up on organic content promoting your app, or consider running app-install ads to extend your reach. Focus targeting on users who are on mobile, already follow or like your account, and have interests relevant to your publication. For more on what to consider before launching an app-install campaign, check out this post. Using segmentation: If a certain set of on-site actions indicate download intent, use those to your advantage and create audience segments and workflow lists based on those criteria. Then set up CTAs “retargeting” those groups.Increasing Engagement with Publishing AppsHow many times have you downloaded an app, only to stick in a folder and forget about it several days later? Don’t let your app be forgotten. Instead…Keep content fresh: For readers to use an app on a regular basis, they need to feel like they’re getting new, updated content each time they log in. Put an editorial calendar in place, and give your development team deadlines to ensure regular, consistent content gets shared. Use analytics to understand users’ average time between repeat visits, and use that to inform your calendar.Don’t stop promoting: Don’t stop promotion efforts right after you launch your app. Continue app promotion on your website, social accounts, and in email, highlighting any updates, upgrades, or new content. Fatigued users can be re-invigorated by the promise of something new.  Use workflows: Use app data and user behavior to create re-engagement workflows with email. For example, you could send users who have download your app an automatic feedback survey after one week, or have a set of social ads displayed to readers who haven’t logged in after a certain amount of time.Answer FAQs: Give readers a tool to help them navigate your app more easily, and ensure they have something to reference to use the app to their fullest advantage. This can come in a variety of formats, from FAQs to in-app tutorials. You’ve worked hard to get users. Don’t let a poor in-app experience or unrealized features to be the reason people don’t come back.Pay attention to analytics: Regularly measure how readers are using your app. Which features do they engage with most? Which articles lead to reading other articles? What keeps users engaged the longest? Take these findings into account when you are planning to release new content or develop upgrades for your app.Increasing adoption rates and engagement with your app shouldn’t be an afterthought, but it also doesn’t need to be an overwhelming process. By using what you have in place and putting together a sound release strategy, you’ll increase your ability to attract and keep app users.  Originally published Oct 29, 2015 7:00:00 AM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Content Distributionlast_img read more

Proven Tips for a Top-Notch Alumni Engagement Program

first_img Originally published Oct 27, 2016 7:00:00 AM, updated February 01 2017 Education Marketing Topics: You know it’s bad when they start making parody videos about the horrors of alumni fundraising campaigns. Nothing can sap alumni energy for your school like getting donation calls again and again and again… But you need your alumni engaged to maintain your school’s relationship with them. You want them to be motivated to act on behalf of your institution and yes, donate, at the times and ways they’re able.   Alumni involvement may have its most valuable payoff through alumni’s power to connect with potential students with an authenticity no one else can match. Alumni can give your prospects a view into life at your school and what life might look like for them once they have a degree from your institution. The best way to get alumni to engage with your school is when interactions with them have nothing to do with asking for money. Here are some proven tips how to inspire engagement from alumni: Alumni Respond to Personalized EmailsPeople won’t bother with emails that don’t hit on their personalized interests and concerns. Use everything you know about each alum to tailor email content based on their unique history with your school — both off and online. Customize content based on data points such as their graduation date, program, and their preferred social media platforms. An email with a subject line “Join us for an alumni lunch” isn’t terribly inviting. Try an email with the subject line “Nursing program alumni lunch – come network!” instead. Now that’s a subject line that makes it clear why this email is directed to the recipient and what she’ll gain by reading it.You need a rocking subject line to get alumni to open your emails, but don’t let the personalization stop there. Send happy birthday and graduation anniversary emails. If the career center is organizing a job fair for graphic arts students, invite recent graduates as well as current students. For more on email marketing for schools, check out this free resource >> Continue the Conversation via Social MediaSocial media is the most effective option for the “little” yet highly impactful conversations you can have with alumni. Keep track of how their social media preferences change over time. For nearly all alumni, regardless of graduation year, LinkedIn is one of the most important platforms for career networking. LinkedIn’s Alumni Tool is a valuable tool helping people find and connect with fellow alums, but by itself, it won’t spark conversation or motivate action. Having a LinkedIn group for alumni can do that. If your school hasn’t already set up an alumni group, chances are good one of your alumni has. You don’t want competing groups. You can always ask the group owner for someone on your team to be added as a group administrator. Either way, your social media specialist should be an active presence in the group connecting people, sharing school updates, and asking for alumni feedback on relevant issues. Personalization works well in the LinkedIn group too. You can have multiple sub-groups. Create sub-groups based on different programs or industries where alumni can target their job and business networking efforts.Use other social media platforms, like Instagram and Facebook, to promote more social activities and interactions. Having alumni-specific accounts on social media provide a space where alumni interests are front and center. Social media is also the ideal channel for encouraging and sharing alumni generated content (AGC). Alumni Generated Content, You SayAlumni are rich sources for your content machine. Whether they’re posting career or personal updates, sharing stories about their time at your school, or attending school events – alumni always have entertaining or informative content of interest to prospective students, current students, and other alumni.Use your social media accounts to solicit their stories and posts. Ask specific questions, such as “Tell us three things you wish you knew by the time you graduated?” Then curate the most interesting responses. You can drop these into emails, reports, and your website.Asking alumni to contribute an article for a school newsletter or a blog post. Or to be interviewed in a webinar, is another useful way to source content. In fact, don’t be surprised if alumni are just waiting to be asked to write something. Alumni want to give, but they can’t always give money. Especially recent grads still paying off school loans. Inviting them to engage with your school by providing content is valuable way they can donate rather than hitting the “donate” link.In-Person Engagement Still MattersAttending or speaking at in-person events is another opportunity for alumni to give back without opening their wallets. In-person events are spring-boards for interesting AGC, as well as ways to connect potential students with alumni. Invite alumni to speak at regional open house events for prospects or make themselves available for applicants to contact with questions. Active regional and national alumni groups can do a lot of the heavy lifting when it comes to having a full calendar of alumni events. As with your social media alumni accounts, people on your team should be actively involved in giving them event ideas and being an extra pair of hands promoting the event. Using the information you have about alumni in your database, you may well be able to uncover alumni who’d be interested in specific events that the local association doesn’t know about.If you want lifelong engagement from your alumni, market to them based on their specific interests and concerns as intently as you do in your search for new students. Alumni are the core of your school. The number of active students can only grow by so much, but your alumni pool is an ever-growing resource. If you want alumni engagement, you need to engage with them first. Don’t forget to share this post!last_img read more

Oracle Netsuite squash Open: Joshna Chinappa upsets Joelle King to enter semifinals

first_imgIndia’s Joshna Chinappa stunned fourth seed Joelle King of New Zealand to seal a place in the semi-final of the Oracle Netsuite women’s squash Open, a world tour gold event here.The 33-year-old from Chennai, seeded eighth, notched up a 11-9, 6-11, 11-3 win over world ranked 6 Joelle in the quarterfinals on Friday night.Joshna will meet top seed and world number one Raneem El Welily of Egypt on Sunday.Joshna had a bye in the first round and then an easy 11-7, 6-11, 11-6 win over unseeded Melissa Alves of France for a place in the quarters.Against King, Joshna’s record has never been outstanding having lost many times but it was a different this time.Showing assurance and keeping a good length in her returns, the Indian matched the rival stroke for stroke.Though there was a slip in the second game when Joelle seemed to return to her aggressive ways, Joshna assured the winning trend did not desert her.It was a gutsy show overall that took her 35 minutes to complete.Responding to her big win, Cyrus Poncha, the SRFI Secretary General said, “This is a brilliant start to the season for Joshna. We wish her more success ahead.Also Read | World Athletics Championships: Dutee Chand fails to reach 100m semis, misses Olympic quotaAlso see:last_img read more

4 challenges India and Bangladesh will face in Eden Gardens day-night Test

first_imgThere is a lot of excitement among cricket fans in the country as India are all set to get a taste of Test cricket’s biggest innovation of the decade — the day-night Test. It was confirmed on Tuesday that Bangladesh and India will play their 1st ever Test under lights from November 22 at the iconic Eden Gardens, Kolkata.The 1st ever day-night Test was played as early as 2015 but India had been apprehensive about playing Tests under lights. On multiple occasions, India have said no to hosting or featuring in a day-night Test. The annual fixture in Adelaide was converted to a day game in 2018 after India refused to play the pink-ball Test during their tour Down Under.India’s reasons for not playing day-night Tests have mainly centered around the lack of exposure of its top cricketers to pink-ball cricket. India’s experiment with pink balls have been limited to only 3 seasons of Duleep Trophy — domestic first-class tournament involving top cricketers.In fact, only Cheteshwar Pujara, Mayank Agarwal, Rohit Sharma, Ravindra Jadeja. Rishabh Pant and Kuldeep Yadav from the India squad have had previous experience of playing first-class cricket with pink balls. Mohammed Shami and Wriddhiman Saha were part of India’s 1st ever pink-ball match — Bengal Super League final in 2016.It’s interesting to observe that after all the resistance, India are going to be part of the pink-ball experiment with a lot of unknowns in the lead-up to the 1st day-night Test at Eden Gardens.Lack of practice ahead of day-night debutadvertisementIndia had always maintained that lack of exposure to pink-ball cricket as the reason for not taking to day-night Tests. However, they will now have to play their 1st ever day-night Test with very little time to prepare.As of now, there is no practice match scheduled ahead of the Test series, starting November 14. The 2nd Test, which will now be played under lights, will get underway from November 22 — meaning there will be less than 4 days between the two Tests.While a handful of India players in the Test squad have had a taste of pink-ball cricket, captain Virat Kohli has never played a pink-ball game before. Notably, Bangladesh players have even less or no exposure to pink-ball cricket, considering there has been only one day-night first-class match played in the country in 2013.Conditions under light may challenge players11 day-night Tests have been played so far across the globe and all of them have been played in the summer of the respective countries. India, on the other hand, are going to do a first by hosting a pink-ball Test in winter.Dew is expected to be a major factor during the day-night Test in Kolkata as it becomes difficult for the spinners to grip the wet ball.However, India are looking at starting the day-night Test as early as 1 pm (local time) to make sure only a part of the 2nd session and the third session are played under lights.BCCI president Sourav Ganguly, who was instrumental behind getting India to agree the day-night Test, promised that the Eden Gardens is looking to use treatment sprays to handle the issues.Eden Gardens curator Sujan Mukherjee said the early start will help them avoid issues with the dew: “Since it’s an early start, the day will get over by 8-8.30 p.m. The dew factor comes into play mostly after that as we have seen in white-ball game this time of the year at Eden. Therefore, I don’t think dew will be a problem”.Won’t an early start defeat the purpose of hosting the day-night Test?Unknowns of pink SG balls Kookaburra pink balls are being used in Australia for day-night Tests (Reuters Photo)While it was expected that India would ask Kookaburra or Dukes to supply pink balls for the day-night Test, BCCI boss Ganguly confirmed that SG will provide pink balls.This will be the first time SG pink balls will be used for a Test match. The SG pink balls used earlier in 2017 received a lot of flak as it had lost its shape and shine quickly and offered very little to the spinners and pacers who were trying to exact reverse swing. The ball though does move a lot in the initial overs, given it’s lighter than a traditional red ball.While visibility has not been a major issue so far with pink balls under lights, the need to maintain the colour of the ball affects the natural ageing of the ball.Changes in body-clock of players?advertisementWhile players at the international level are used to playing limited-overs cricket under lights, playing for 5 successive days in a day-night Test might be a concern. While former CoA chief Vinod Rai had expressed concerns about the players’ body-clocks in the past, former Mumbai spinner Nilesh Kulkarni, who picked up 4 wickets in a day-night Ranji Trophy match in 1996-97, has said players will find it difficult to adjust their body clocks during a day-night Test.”The biggest change between a one-day and five-day game is how the body clock sets for a five-day because all your eating and sleeping habits change,” Nilesh said.”For an ODI, the body sets up quickly, but for a five- day match it is difficult, so it is interesting to see how that happens. It will be a bit challenging (for the players) to set the body clock and that will be interesting (to see),” Nilesh added.Also Read | Would have been nice if players got time to prepare for pink-ball Test: Virat Kohli’s ex-coachAlso Read | Wriddhiman Saha ready to help India teammates prepare for day-night Test vs BangladeshAlso See:last_img read more

Shubman Gill breaks Virat Kohli’s record to become the youngest captain in Deodhar Trophy final

first_imgAdding yet another feather to his illustrious cap, India C skipper Shubman Gill entered his name in the record books after he broke India captain Virat Kohli’s 10-year-old record and became the youngest-known captain to lead a side in the Deodhar Trophy final.Gill, aged 20 years 57 days, walked out to lead India C in the 47th Deodhar Trophy final against India B on Monday at the JKCA International Complex in Ranchi beating Kohli who had led North Zone in the Deodhar Trophy final when he was 21 years and 142 days old in 2009-10.Shubman Gill is the youngest-known captain in Deodhar Trophy finals. He is just 20 years, 57 days old. #DeodharTrophy pic.twitter.com/5iufYxQAO4Johns (@CricCrazyJohns) November 4, 2019However, the Punjab batsman failed to impress with his bat as he was dismissed for just 1 run by Mohammad Siraj, when he slapped the ball straight to Yashasvi Jaiswal. This was the 2nd time in the ongoing Deodhar Trophy that Gill fell for just one run.Electing to bat first after winning toss, Kedar Jadhav’s 86-run knock led India B to notch 283 for 7 in 50 overs. For India C, Ishan Porel finished with five wickets for 43 runs in 10 overs and also registered his second five-wicket haul in List A cricket.Earlier in the semi-finals, Shubman Gill and Mayank Agarwal smashed spectacular hundreds before Jalaj Saxena took a career-best seven-wicket haul, steering India C into the final with a massive 232-run win over India A at the JSCA Stadium on Friday.Gill (143 off 142) and Test opener Agarwal (120 off 111) shared a 226-run stand before a special knock from Suryakumar Yadav (72 not out off 29) propelled the team to 366 for three in 50 overs.advertisementGill, who was part of the India Test squad for the home series against South Africa but did not get a game, hammered as many as half a dozen sixes besides 10 fours on way to his highest score in List A cricket.Also Read | 1320 days after Bengaluru horror, Mushfiqur Rahim and Mahmudullah Riyad bury ghosts of 2016 T20 World CupAlso see:last_img read more

China Open: Saina Nehwal crashes out; Parupalli Kashyap, Sai Praneeth cruise into Round 2

first_imgA day after PV Sindhu suffered a shock defeat in the 1st round of China Open Super 750 in Fuzhou, 8th seed Saina Nehwal also made her way out of the tournament.Saina Nehwal was knocked out of the tournament by lower-ranked Cai Yan Yan of China on Wednesday. In a one-sided 1st-round match that lasted just 23 minutes, Saina was beaten 9-21, 11-21.Saina Nehwal has been struggling for form in the 2nd half of the 2019 season. Saina had faced 3 successive 1st-round exits following a disappointing run at World Championships. It looked like Saina was hitting form when she reached the quarter-finals at French Open last month but the latest result in Fuzhou comes as a big cause of concern.Saina will be in action in Hong Kong and Korea later this month but she is unlikely to qualify for the 80-woman BWF World Tour Finals, scheduled to begin from December 11 in Guangzhou.On the other hand, PV Sindhu will make the World Tour Finals despite not featuring in the top 8 of Race to Guangzhou rankings, thanks to her maiden World Championship title.Sindhu was ousted after she lost a hard-fought 1st-round match to lower-ranked Pai Yu Po 12-21, 21-18, 19-21. Sindhu’s form has been on a downward spiral as well as the Indian shuttler hasn’t gone past the 3rd round on the tour since winning the gold at World Championships in August.Meanwhile, World No. 25 Parupalli Kashyap progressed to the 2nd round at China Open. Kashyap defeated lower-ranked Sitthikom Thammasin of Thailand 21-14, 21-13. He will take on 7th seed and former world champion Viktor Axelsen in the 2nd round on Thursday.advertisementWorld Championships bronze medallist B Sai Praneeth also made it to the second round beating Tommy Sugiarto of Indonesia 15-21 21-12 21-10 in a 52-minute hard- fought opening round battle. The world No. 11 Indian will take on fourth seed Anders Antonsen of Denmark in the next round.The mixed doubles pairing of Pranav Jerry Chopra and Sikki Reddy also made a first-round exit. The duo went down 14-21 14-21 to Wang Chi-Lin and Cheng Chi Ya of Chinese Taipei.Also Read | SaarLorlux Open: Lakshya Sen defeats Weng Hong Yang to clinch titlelast_img read more