Congressional Moonshot

first_img2016 is distinctive in the number of Indian Americans who have a serious shot at entering the U.S. Congress.California Attorney General Kamala Devi Harris, who is of Indian and African American descent, is widely tipped to win her race to become the first Indian American to enter the U.S. Senate.Ro Khanna, who is running in California’s 17th U.S. Congressional District, which includes Fremont, Santa Clara and San Jose, pulled off an upset against incumbent Democratic Congressman Mike Honda in the June primary and is the odds-on favorite in their rematch in November.Raja Krishnamoorthi is considered the front runner in Illinois’ 8th U.S. Congressional race, a safe Democratic seat, to replace Democrat Tammy Duckworth, who is retiring to run for U.S. Senate.State Senator Pramila Jayapal is likewise considered a virtual shoo in the election to Washington’s 7th U.S. Congressional District, which covers Seattle.Should they all prevail, the four are likely to join another Indian American currently in Congress — Ami Bera, of California’s 7th U.S. Congressional District, covering Sacramento. Many Indian Americans have also embraced Tulsi Gabbard, of the 2nd U.S. District of Hawaii, who although not Indian American is the first Hindu to serve in Congress.The potential quintupling of the Indian American representation in Congress is startling considering that just a decade earlier, Bobby Jindal became only the second Indian American to enter Congress in 2005, after Dalip Singh Saund, the first Asian elected to Congress in 1957, representing the 29th District of California.At least two dozen Indian American candidates are also on the ballot for state offices this year, including Kesha Ram, who is running for Lieutenant Governor of Vermont. Indian Americans have tasted considerable success at the state and local levels in past however. Kumar Barve has served for 14 years in the Maryland House of Delegates, including as majority leader from 2002 to 2015. Upendra Chivukula, currently Commissioner of the New Jersey Board of Public Utilities, served for 12 years in the New Jersey General Assembly, including as Deputy Speaker from 2007-2015.Most notably, Bobby Jindal became the first Indian American elected to a statewide office as Governor of Louisiana from 2008 to 2016, followed by Nikki Haley who was reelected last year as governor of South Carolina.Indians Running for Federal Office CALIFORNIAKamala HarrisU.S. Senate Ro Khanna17th U.S. Congressional District (Silicon Valley, including Fremont, Santa Clara, Cupertino, North San Jose) Ami Bera7th U.S. Congressional District (Sacramento) ILLINOISRaja Krishnamoorthi8th U.S. Congressional District (Chicago) LOUISIANAAbhay PatelU.S. Senate NEW JERSEYPeter Jacob7th U.S. Congressional District (Hunterdon, Morris, Somerset, Unions counties) WASHINGTONPramila Jayapal7th U.S. Congressional District (Seattle) Neera Tanden, president of Center for American Progress, who is widely tipped for a position in a Hillary Clinton cabinet, says: “As first generation immigrants, it sometimes takes longer for people to get involved, but particularly in this election with the Republican rhetoric we can see how much of a difference it will make.” Subba Rao Kolla, a real estate agent and Virginia delegate, greeted the GOP convention with a Namaste, as he announced the state’s roll call to a national audience. Kesha Ram. At least two dozen Indian American candidates are also on the ballot for state offices this year, including Kesha Ram, who is running for Lieutenant Governor of Vermont. Raja Krishnamoorthi, who is considered odds on favorite to win Illinois’ 8th U.S. Congressional District general election in November, says: “Indian Americans do not vote as much as they should, which is crucial to increasing their representation.” Peter Jacob, Democratic Party candidate in New Jersey’s 7th U.S. Congressional District, says: “The highest concentration (of Indian Americans) lives right in my home state of New Jersey. However, only 20 percent of Indian American citizens vote…. New Jersey has never had an Indian American congressperson.”  Shekar Narsimhan, chairman and founder of the AAPI Victory Fund, which seeks to promote Asian American civic participation, says: “We have had three (Congressmen) in 60 years, but in 2016 itself it could be three more.”  Khyati Y Joshi, chair of the New Jersey South Asian Coalition: “Those whose parents came to the U.S. post the 1965 Immigration Act had no role models to believe that they can make a difference, but things have changed since then.” Adi Sathi, vice chair of the Michigan Republican Party: “Even when I got involved in politics, I got a backlash from fellow Indian Americans as it is unchartered territory. Our priorities are to become financially stable.” Democrat Ro Khanna, who is hoping to knock off incumbent Mike Honda in California’s 17th Congressional District, says: “As the community is looking forward and getting more involved we will be looking at a bigger representation.” Ami Bera, currently the only Indian American member in Congress, says: “People are frustrated when politicians in both parties blame one another without offering solutions.” Thomas Abraham, an Indian American community organizer, delivering the roll call for Connecticut at the Democratic Convention. Kamala Harris California Attorney General Kamala Harris is poised to become the first Indian American U.S. senator       Related Itemslast_img read more

UK’s First Sikh Woman MP Preet Kaur Gill Appointed to Shadow Cabinet

first_imgUnited Kingdom’s first woman Sikh member of Parliament, Preet Kaur Gill has been appointed to the Shadow Cabinet by the opposition party leader Jeremy Corbyn of Labour Party.The announcement was made by Corbyn on Jan.12. 44-year-old Gill won her Birmingham Edgbaston seat for the Labour party in the snap polls held on June 8, 2017. By July, she was a member of the Home affairs Select Committee in the British Parliament. The Home affairs Select Committee is the cross-party parliamentary panel that examines the workings of the United Kingdom’s Home Office.As a part of Corbyn’s New Year reshuffle of, in his words, “government in waiting”, Gill has been promoted to the post of shadow minister for international development. He took to the social media to make the announcement.Pleased to make appointments to strengthen Labour’s frontbench, which is a Government in waiting.I look forward to working with them holding the Tories to account, developing our policies to transform our country and preparing to form a Government for the many not the few.— Jeremy Corbyn (@jeremycorbyn) January 12, 2018 The Shadow Cabinet, that Gill has been appointed to, is the team of senior parliamentarians formed by the Leader of the Opposition to act as mirror to the Cabinet in Government. The Shadow Cabinet is an alternative government in waiting.“We had no Sikh MPs prior to this election. So, Sikhs had no representation and we had no female Sikh representation. Parliament must reflect the people it serves,” Gill had said at the time of her election, according to media reports earlier. She is also the chair of the All Party Parliamentary Group for British Sikhs.Among Corbyn’s new appointments was Clive Lewis’s as the shadow treasury minister. Lewis had resigned as the shadow business minister in February last year for wanting a vote against the European Union (Notification of Withdrawal) Bill. He was one of 52 rebel MPs to defy Labour party orders to back the bill in a Parliament vote. His appointment comes with fair share of controversy not only because of his position on Brexit, but for sexual harassment allegations against him as well.British Prime Minister Theresa May had announced a reshuffle of her top team earlier this year– which led to the appointment of three new Indian-origin MPs Rishi Sunak, Suella Fernandes and Shailesh Vara.May had released a statement about this reshuffle: “This reshuffle helps us do just that by bringing fresh talent into Government, boosting delivery in key policy areas like housing, health and social care, and ensuring the Government looks more like the country it serves. It also allows a new generation of gifted ministers to step up and make life better for people across the whole UK.” Related Itemsfirst woman Sikh member of ParliamentPreet kaur GillShadow Cabinetlast_img read more

Leaning Minar Of Qutab

first_imgA weak foundation and water seepage is endangering the legendary Qutab Minar, which has tilted 25 inches to the southwest. The Archaeological Survey of India has water sealed the area around the structure with limestone and established six underground “water traps” to block water from reaching its foundationsThe 72.5 metre high structure built in 1173 developed a tilt soon after its construction, drawing comparisons with Italty’s Leaning Tower of Pisa. Related Itemslast_img

Subscribing India: One Box at a Time

first_imgIf you are living in America (or pretty much, anywhere in the world) the convenience of ordering a specially curated box containing anything from a ready-to-eat meal to a pair of socks is as easy as a click on your smartphone. The online trend, pioneered in 2010 by, among others, New York based Birchbox, which sends out samples of skin care products, resulted in a marketing blitzkrieg of sorts.Today several start-ups, as well as established retailers, have joined the bandwagon, sending everything from a PMS package and gold dirt to adult toys, all beautifully wrapped for you to your doorsteps. With thousands of subscription box options available now and millions of dollars in venture capital invested in the industry, analysts are warning that we may be reaching a fatigue point and the box bubble may bust soon. Meanwhile, however, imaginative entrepreneurs are discovering new novelties to engage newer audiences.India-inspired boxes are entering the overflowing subscription model industry. While some boxes target Indian American expats missing the scent of their soil, others are aimed at Americans and other nationalities interested in exploring the cultural nuances of India.Responsive WordPress YouTube Gallery PluginWordPress Gallery Free VersionMost of these services are driven by the feel-good psychology of receiving something tailor-made for you every month along with the thrill that comes from discovering a surprise.A study conducted by Hitwise, a Connexity division that gauges consumer online behavior, reported a 3,000 percent increase in visits to subscription box sites in the past three years, with visits peaking at 21.4 million in January 2016. By contrast, visits to the top 500 online retail sites went up by 168 percent over the same period.Chicago based Anjali Kumar Bharadwa, who started Sanskriti Box (, a subscription based service that delivers culturally relevant crafts and books from South Asia for kids growing up in America, is very clear that her box caters to the Indian diaspora: “I felt the need of a culturally recurrent theme is important for kids growing up in foreign lands from my own experiences.”She adds: “I grew up in Chicago suburbs during the late 1970s and 1980s and as kids we were not exposed to a lot of Indian culture, as not only were my parents trying to fit in into the American system, but also because having grown up in India they did not realize that they need to re-introduce a lot of Indian cultural things to their kids who were growing up away from their land.”The contents of the box each month are conceptualized around important events and festivals, while also adding a heady dose of nostalgia. Bharadwa says: “Besides books from mythology, educating the kids on our Indian heroes, we also include a treat which brings back memories of our parents’ own childhood. Like, say, one month it may have elaichi biscuits, something that’s very popular in India, but isn’t a common cookie ingredient in America, or a flash card depicting Indian folk tales our parents may have grown up listening to.”Boxes with geographical appeal are on the upswing. A box called “All things Iceland,” which ships to Europe and America, brings 5-6 local food items from Iceland every month. Likewise, Japanese snack and candy boxes, as well as Korean beauty boxes are also available.The startups offering India inspired box are tapping into a growing curiosity about Indian food and culture. Namita Mehra, founder of the Indian Spicebox (, which ships through Amazon in the United States and across the world, offers an Indian cookbook authored by her along with nine Indian organic spices ensconced in a flavor wooden kit. Mehra, who came to the United States to study, says her experiences prompted her to launch the kit: “As a student from India in America I struggled to find quality Indian ingredients and was also aghast at the misconception of Indian food amongst other communities. It was labeled as heavy, greasy and unhealthy, when it is exactly the opposite of all of these. I understood this was partly because of the poor representation of Indian food across America.”The idea of a gourmet quality spice box was born while she was working with a corporate house in New York: “At an employee talent show, I took the masala dabba from my kitchen to showcase that Indian cooking was my talent. I explained the flavor profile and medicinal benefits of each of the spices used in our everyday cooking and people were blown away. Next I know, I got requests from my American colleagues to help them make a masala gift box for Christmas. I took them to Kalustystan’s (an Indian grocery store in Manhattan) to buy spices and to Barnes & Noble and picked up Madhur Jaffrey’s recipe books to create a hamper. That’s where the seed of the idea was born.” Mehra, who is now based in Singapore, started the service a year ago and claims the response amongst Americans has been great. Though the kit is not available in a subscription model, Mehra says, it is readily snapped up by Americans during the gifting season as a novelty. The organic spices and a simple to follow recipe book make it work not just for Indians, but for anyone interested in Indian cooking, she says.INDIA EXOTICAIndian boxes also have an exotic appeal because of the Western interest in Yoga and Ayurveda. Ashi Box (, a monthly subscription service that promotes a yogic experience, supplies a box of India inspired goodies ranging from a small box of ghee to Bhagwad Gita. Heather Murphy, who was born and raised in Colorado, but now spends a lot of time in India, says:“I started Ashi Box with an Indian partner, because I was so moved by my time in India. After years of yoga studies in the U.S. I completed a teacher-training program here, and quickly realized teaching asana in a class was not my gift, but I still had something important to share. As I continued to see more Ganesha T-shirts and hear Om Namah Shivaya chanted, I felt like there is a yearning for understanding the whole system of yoga on a deeper level. “I am very humble in my pursuit realizing that I am an outsider, and that I don’t know or understand it all, which is why I wanted to have an Indian partner helping me on this journey.”Indian TadkaSaffron Fix ( is a New York based food subscription box, started by two friends, Madhuri Sharma and Ankita Sharma, along the lines of Blue Apron, but with an Indian tadka. Both of them quit high profile jobs in Manhattan to launch the start up. Madhuri Sharma, an alum of New York’s Institute of Culinary Education, says:“The meal kit industry took off about five years ago and we realized that there is a gap in the market when it comes to gourmet Indian meal kits. And even though I didn’t initially aim to start with anything Indian, but during my years in culinary school, I realized that there is gross misunderstanding of Indian food. As an only Indian in my class, I was amused to see whatever Indian recipes we had in out books were dated and not reflective of the vast variety of combinations Indian food can offer.”Saffron Fix, which launched in 2014, gives subscribers the option of two or three recipe kits once or twice a month. The kit, which starts at $11 per meal, comes with ingredients and recipes for such dishes as Chicken Chettinad or Paneer Kadai and naan. Sharma  says more than half their customers are non-Indian.THE PRICE POINTSThe Indian inspired boxes don’t come cheap, which may be limiting their mass adoption. Anjali Bharadwa of Sankriti Box, which offers monthly subscriptions starting at $40, says: “Our is a niche category of educational box. We never set out to promise that we will give more than the price you pay, but we guarantee an enriching experience. I now have a professional teacher who curates the contents and also one has to keep in mind the efforts that go into scouring the markets for say a book that significantly teaches your kid the importance of their culture.”The costs reflect the benefits of curation and convenience, says Murphy of Ashi Box, which charges $42 monthly: “The box aims to accomplish bringing the knowledge along with thoughtfully curated items to students that are digging for more. Some of the boxes we’ve done have featured Indian holidays, like Holi and Diwali; gods and goddesses, like Ganesh, Shiva, Hanuman and Durga; and others like meditation, Ayurveda, and chakras.” The Ashi website includes detailed descriptions of the history behind Hindu festivals, such as Dusshera and Navratri, along with related content for festive boxes. Namita Mehra, of Indian Spice box, whose boxes cost $70, says: “It’s the aesthete and the quality behind the product that matters. These boxes are an experience and also serve as excellent gifts. The value denotes the appreciation of certain art and that’s what may set us apart.”Indian Spice Box has tied up with Food for Life Vrindavan to feed ten impoverished children in India a nutritious hot meal for every box thy sell. Mehra says, “We ensure that not only for us, but even for the consumer the box delivers more than just ingredients.” Related Itemslast_img read more

MoU signed to facilitate Indo-Canadian co-productions

first_imgMumbai, Sep 20 (PTI) The Federation of Indian Chambers of Commerce and Industry (FICCI) and Toronto have signed a Memorandum of Understanding (MoU) to engage in mutual co-operation in the fields of film, television, visual effects and gaming. Toronto Mayor John Tory, Consul General of India in Toronto, Akhilesh Mishra, and FICCI-Animation, Visual Effects, Gaming & Comics Forum Chairman Dr Ashish Kulkarni signed the document on September 9 in Toronto, a release said here today. “The agreement will help Toronto to access and collaborate with the Indian film industry, the largest producer of films in the world. The agreement will stimulate economic trade and investment in both countries. Torontos film industry does better each and every year – this will help us continue that trend and keep us on top,” Tory said after signing the MoU. On the occasion, Mishra applauded the initiative taken by both the countries for co-operation in the fields of film, television, visual effects and gaming. “This is a significant development in the spirit of the India-Canada audio-visual co-production agreement signed in February 2014. I believe the MoU will catalyse co-operation not only between our film industries, but also strengthen ties of culture, tourism and friendship between people of India and Canada,” Kulkarni said. The creative screen industries include location and studio production, post-production, visual effects, animation and interactive/digital media. Toronto is the first Canadian city to sign an agreement stemming from an audio-visual, co-production treaty established in 2014 between the governments of India and Canada, the release said. FICCI had taken a 20-member delegation from film, animation and visual effects industry to Toronto earlier this month to promote audio-visual co-production activities between India and Canada post signing of co-production treaty between the two countries. PTI SVS GK PSHadvertisementlast_img read more

NBA Scores on Debut in Cricket-Mad India But Questions Remain

first_img Get the best of News18 delivered to your inbox – subscribe to News18 Daybreak. Follow on Twitter, Instagram, Facebook, Telegram, TikTok and on YouTube, and stay in the know with what’s happening in the world around you – in real time. basketballindiana pacersNBAnba in india First Published: October 6, 2019, 3:34 PM IST Mumbai: Seconds after the NBA’s first games in India ended, the packed Mumbai stadium erupted with cheers as spectators — some of whom were still struggling to understand basketball etiquette — rose to their feet. In a country where cricket reigns supreme, basketball has long struggled to make a mark, and the NBA took no chances, launching a promotional blitzkrieg before the pre-season games between the Sacramento Kings and the Indiana Pacers. As Indiana Pacers power forward Myles Turner, who helped his team to victories on Friday and Saturday, put it: “When you think of basketball, you don’t necessarily think of India.”But the 7,000 sold-out seats and howls of enthusiasm at Saturday’s match suggested that, at least for some Indians, basketball matters.”It was an exhilarating experience… a brilliant experience,” said 22-year-old graduate student Akash Saraswati, who saved up for his ticket costing more than $90.Even a broken leg could not stop him travelling to Mumbai from the neighbouring city of Pune. “I didn’t hesitate,” he said.Many of those who packed the stands were die-hard fans like Saraswati, travelling from as far afield as Delhi and Bangalore.Others were there for a taste of something new, grappling with the rules as they watched the players dribble, dive and dunk.”There’s so much grace and effortless co-ordination among the players. It’s beautiful to watch,” said sales executive Rajesh Kamble, who admitted he was still trying to figure out the sport.The game may have confused some, but the entertainment was familiar territory — Bollywood dances replaced cheerleader routines and a Mumbai hip-hop group took over the floor before the tip-off. The courtside audience included celebrities such as Bollywood superstar Priyanka Chopra-Jonas. The biggest ovation of the night however was for NBA legend Larry Bird, whose presence brought the crowd to its feet.WHAT HAPPENS ONCE ‘CIRCUS’ LEAVES?But questions remain about how much the NBA — whose 2017-18 season revenue was a staggering $8 billion, according to Forbes — is willing to invest in India and whether its audience will be restricted to hardcore fans and wealthy urbanites.”The fact that the circus has come to town is a great thing,” said Vishal Jhunjhunwala, partner at Mumbai-based sports marketing firm, Square Consulting. “But what happens once the circus leaves town?”You need a local connect, a superstar with Indian roots for basketball to take off. That doesn’t exist at the moment, unlike say China where the presence of a star like Yao Ming galvanised his whole country into following the sport,” Jhunjhunwala told AFP.No Indian player has ever taken part in an NBA game and although NBA Commissioner Adam Silver told reporters that he hopes to see that change within five years, few are holding their breath.And, unlike cricket which is played everywhere from India’s slums to members’ clubs, basketball enjoys a limited appeal in the country of 1.3 billion people.The cheapest ticket for Saturday’s game cost 4,500 rupees ($65), going up to an astronomical 85,000 rupees for courtside seats. In comparison, a season pass for next week’s second Test between India and South Africa in Pune tops out at 5,000 rupees. Although the high price did not deter well-heeled sports fans, analysts say the NBA risks losing out on a huge chunk of India’s audience if it doesn’t build up mass appeal.”You are asking people to spend a lot to watch a sport they don’t know much about,” said Jhunjhunwala.To those in the stands, however, the spectacle was well worth the big bucks.”I am a cricket fan but… basketball also has huge potential and hopefully this is the start of a new sporting journey”, said 25-year-old Danish Contractor.In his comments, NBA’s Silver said the games “required us bringing in a court, a scoreboard, seats, locker rooms” to Mumbai.They will have to do much more if the sport is to have a long-term future in the country, experts say as the NBA pre-season Asia tour now heads off to Japan and China for further matches over the coming week.”One game isn’t going to turn India into a basketball-loving nation. But it’s a first step,” said Jhunjhunwala.”If they lose money on it, well, they have deep pockets”. last_img read more

ISL 2019-20 HIGHLIGHTS, Kerala Blasters vs ATK in Kochi: Kerala Beat ATK 2-1 in Season Opener

first_imgOn the other hand, all eyes are focused on ATK this season. With a squad that has plenty of big names and head turners, they are expected to pose a big threat to other teams. They have brought in a host of new faces, including A-League 2018-19 Golden Boot winner Roy Krishna and his former Wellington Phoenix strike partner David Williams. The duo accounted for 29 goals for the ‘nixes’ last season and are almost nailed on to start with Krishna taking up a central position and Williams operating from out wide. Former Jamshedpur FC sensation Michael Soosairaj is likely to take up the other flank, with Edu Garcia operating in the playmaker’s role in the hole, making for a devastating top four. Pronay Halder and Sehnaj Singh may make up the two-man defensive cover in midfield. Kerala Blasters will be eager to begin their season a good note under their new head coach Eelco Schattorie but are up against ATK, who have one of the strongest squads on paper this year. Blasters last reached the play-offs in 2016 and will be eyeing a much-better campaign. Kerala Blasters have revamped their entire foreign contingent, bringing in some established names like Bartholomew Ogbeche, Gianni Zuiverloon, Mario Arques and the likes apart from a few promising players like Raphaël Messi Bouli. They also have a few young Indian stars like Sahal Abdul Samad. But the absence of Sandesh Jhingan will be a huge blow for them even as they have brought in a replacement in Raju Gaikwad.The battle lines ⚔️ are drawn!It’s @KeralaBlasters @ATKFC in the #HeroISL 2019-20 season opener!#KERKOL #LetsFootball #TrueLove— Indian Super League (@IndSuperLeague) October 20, 2019last_img read more

La Liga: Real Madrid Go Top After Cruising Victory Over Eibar

first_img Get the best of News18 delivered to your inbox – subscribe to News18 Daybreak. Follow on Twitter, Instagram, Facebook, Telegram, TikTok and on YouTube, and stay in the know with what’s happening in the world around you – in real time. Eden HazardeibarFederico ValverdeKarim Benzema First Published: November 10, 2019, 7:28 AM IST Eibar: Karim Benzema struck twice as Real Madrid continued their sparkling run of form by coasting to a 4-0 win at Eibar on Saturday thanks to a rampant first-half display, going level on points with La Liga leaders Barcelona.Benzema got Zinedine Zidane’s side off to a comfortable start in the torrential rain at Eibar’s compact Ipurua stadium, knocking a loose ball into the net in the 17th minute after it had been sprayed across a crowded penalty box. Real quickly extended their lead with a penalty from Sergio Ramos in the 20th after Eden Hazard had been tripped.They earned another spot-kick when Lucas Vazquez was felled and Benzema took the ball and calmly tucked it home to net for a fourth time in two games after his brace in Wednesday’s 6-0 rout of Galatasaray in the Champions League.Real were not as ruthless in the second half but still managed to stretch their lead in the 61st minute when Luka Modric teed up Uruguayan midfielder Federico Valverde, who scored his first goal for Real.The victory briefly took Zinedine Zidane’s side top of the standings on 25 points after 12 games but Barcelona went ahead of them on goal difference after a 4-1 win at home to Celta Vigo.Real Sociedad are third on 23 points after drawing 1-1 at home to Leganes on Friday, although Barca and Real each have a game in hand on the Basque side.”We have been producing very complete performances recently and today was another one,” said Real defender Dani Carvajal.”Our start set the tone for the game and we have to keep that up, unfortunately the international break comes at a time when we are doing very well.”Real had harrowing memories of their last trip to Eibar, when they were overpowered 3-0 last November in a game that spelled the beginning of the end for coach Santiago Solari.Things could hardly have been more different this time – Real were insatiable in the first half as Valverde provided relentless energy through the middle and Hazard looked at his most dangerous since his summer move from Chelsea.Real have now scored 16 goals without conceding any in their last five fixtures, a resounding response to their shock 1-0 defeat at Real Mallorca three weeks ago.”We worked very hard and believed in what we were doing,” said Real coach Zidane.”The Mallorca game was tough for us but since then we have played with a lot of generosity, and when you have the amount of quality we have everything is easier.””We are being more ruthless in both areas and that is making a big difference,” added Carvajal.”Last week against Betis the ball wouldn’t go in, and they became more confident the longer we didn’t score and it became harder for us. But when we make a strong start and score early the opponent leaves a lot of space and we can take advantage.” last_img read more

Players come together to help Jovelyn Gonzaga’s nephew with leukemia

first_imgEthel Booba on SEA Games cauldron: ‘Sulit kung corrupt ang panggatong’ Duterte calls himself, Go, Cayetano ‘the brightest stars’ in PH politics Matteo Guidicelli had saved up for Sarah G’s ring since 2014? Naomi Osaka returns to top three after seeing off Ashleigh Barty in Beijing DTI creates Marahuyo, a luxe Filipino fashion brand for global buyers Tunay, the former University of Santo Tomas spiker, launched an auction page named Volleyball Community Unites for Baby CV on Facebook Monday where jerseys are up for bidding.Among the basketball standouts taking part in the auction are reigning five-time MVP June Mar Fajardo of San Miguel Beer, Scottie Thompson and Aljon Mariano of Barangay Ginebra, PJ Simon of Magnolia, Jonathan Grey of NorthPort and Ricci Rivero of University of the Philippines.Philippine volleyball’s biggest names in Alyssa Valdez, Mika Reyes and Cherry Rondina to name a few are also actively participating in the auction.Sports Related Videospowered by AdSparcRead Next This jewelry designer is also an architect Valdez relishes Bangkok experience PLAY LIST 03:25Valdez relishes Bangkok experience03:07FEU hangs Daquis’ Jersey01:45Demolition inside Maximum Security Compound of the New Bilibid Prison02:11Makabayan bloc defends protesting workers, tells Año to ‘shut up’03:07PH billiards team upbeat about gold medal chances in SEA Games01:38‘Bato’ to be ‘most effective’ CHR head? It’s for public to decide – Gascon02:07Aquino to Filipinos: Stand up vs abuses before you suffer De Lima’s ordeal01:28Ex-President Noynoy Aquino admits contracting pneumonia00:45Aquino agrees with Drilon on SEA games ‘kaldero’ spending issue Stars from the Premiere Volleyball League, Philippine Superliga, UAAP and PBA teamed up to give financial assistance through an auction set up by crack hitters Rachel Anne Daquis of Cignal and Carmela Tunay.PLEASE SHARE AND LIKE THIS PAGE FOR ATE JOV AND HER NEPHEW, BABY CV. THE AUCTION STARTS TODAY!#VolleyballCommunityUnitesForCV— Carmela Tunay (@carmelaloo08) October 7, 2019ADVERTISEMENT Canadian vaping study details danger from ‘popcorn lung’ chemical Drilon apologizes to BCDA’s Dizon over false claim on designer of P50-M ‘kaldero’ LATEST STORIES MOST READ MANILA, Philippines—Athletes aren’t just stars in their respective fields, they also shine off the court.FEATURED STORIESSPORTSGreatest ever?SPORTSFormer PBA import Anthony Grundy passes away at 40SPORTSBecoming his own manThat’s what top basketball and volleyball stars in the country just showed when they came together to lend a helping hand to ace spiker Jovelyn Gonzaga’s three-year-old nephew Calix Vander Gonzaga, who was diagnosed with acute lymphoblastic leukemia.The family is in need of financial aid for Calix’s treatment,  specifically for his first 12 chemotherapy sessions. View comments Don’t miss out on the latest news and information. Becoming his own manlast_img read more

Nick Galis of Greece Will Be Inducted to Basketball Hall of Fame (Video)

first_imgSPRINGFIELD, MASS. Nick Galis, of Greece, will be inducted to Basketball Hall of Fame Friday Sept. 8. Nikolaos Georgalis (Greek: Νικόλαος Γεωργαλής; born July 23, 1957), is a retired Greek-American professional basketball player.He was named one of FIBA’s 50 Greatest Players in 1991, is an inaugural member of the FIBA Hall of Fame and was chosen as one of the 50 Greatest EuroLeague Contributors in 2008.Galis is widely regarded as one of Europe’s greatest scorers to ever play the game, as well as one of the all-time greatest players in FIBA international basketball history.Basketball Hall of Fame inductees from the left, Lauren Meyers, accepting on behalf of her late great uncle Zack Clayton, Nick Galis, Robert Hughes, Mannie Jackson, Tom Jernstedt, Thelma Krause, accepting on behalf her late husband Jerry Krause, Rebecca Lobo, George McGinnis, Tracy McGrady, Muffet McGraw, Bill Self, and Naismith Hall of Fame President and CEO John Doleva pose for a group photo at the end of a news conference at the Naismith Memorial Basketball Hall of Fame, Thursday, Sept. 7, 2017, in Springfield, Mass. (AP Photo/Jessica Hill) TweetPinShare5959 Shareslast_img read more

How to Split-Test Your Facebook Ads to Maximize Conversions

first_img Facebook Advertising Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jan 18, 2012 9:00:00 AM, updated February 01 2017 Topics: It’s tough to nail down a successful Facebook advertising strategy unless you do some testing. However, testing Facebook ads, with all their nuances and constant updates, might seem scary. In this post, we’ll walk you through the basics and functions of Facebook ad split-testing.Understanding Facebook Ad CampaignsIn the Facebook Ads Manager, you arrange your ads into campaigns. A campaign is a group of similar ads that have the same purpose but slightly different variations. The chart below is just an example of how you can arrange your campaigns. The ads belonging to each campaign will be split-testing different variables. For instance, you can test different versions of an image or a title to find out the most effective one to use in your ad.6 Split-Testing Tips for Facebook Ads1. Change One Variable at a TimeYour main variables are the title, the picture, the copy, and the targeting.2. Keep Similar Ad ConditionsSame time of the day, same bid (although bid prices vary), same length of time, etc.3. Watch the ReportsIt may look like one ad did better than the other, but check the actual ‘Likes’ (fans) generated.4. Always Create a New AdDon’t try to tweak one that didn’t perform well. Facebook makes it easy to click on “Create a Similar Ad” so you preserve your settings.5. Try Split-Testing Your Destination Landing PageWhere do people land after they’ve clicked on your ad? Make sure the page is congruent with your message. If it’s your website, do you have the promised offer on the page? If you have the resources, you can also design two landing pages on your website where you send the traffic. In that way you, can optimize for a higher visitor-to-lead conversion rate.6. Rotate Your Ads OftenEven a well-performing ad will wear out its welcome. The ads are often served to the same audience several times, and if you aren’t rotating them every few days or when the CTR drops to 50% of its original value, you will be wasting your money.Here Is a Real-Life ExampleSome easy mistakes to make when split-testing Facebook ads is not testing the ad for a sufficient amount of time or letting it run too long and wasting your ad budget. A good comparison usually requires at least 20 clicks and requires that the ad run for at least two days. But clicks may not always be the best measure, depending on your targeting. You may want to run them for the same amount of impressions.Would you like to read more about advertising on Facebook? Download our free ebook, How to Create Epic Facebook Ads.last_img read more

30-Day Blog Challenge Tip #5: Use Bulleted Lists

first_imgYou’ve probably heard how paramount blogging is to the success of your marketing. But it’s important that you learn how to start a blog and write blog posts for it so that each article supports your business.Without a blog, your SEO can tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put those valuable calls-to-action that generate inbound leads.So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can’t consistently blog?Maybe because, unless you’re one of the few people who actually like writing, business blogging kind of stinks. You have to find words, string them together into sentences … ugh, where do you even start?Download 6 Free Blog Post Templates NowWell my friend, the time for excuses is over.What Is a Blog?A blog is literally short for “web log.” Blogs began in the early 1990s as an online journal for individuals to publish thoughts and stories on their own website. Bloggers then share their blog posts with other internet users. Blog posts used to be much more personal to the writer or group of writers than they are today.Today, people and organizations of all walks of life manage blogs to share analyses, instruction, criticisms, and other observations of an industry in which they are a rising expert.After you read this post, there will be absolutely no reason you can’t blog every single day — and do it quickly. Not only am I about to provide you with a simple blog post formula to follow, but I’m also going to give you free templates for creating five different types of blog posts:The How-To PostThe List-Based PostThe Curated Collection PostThe SlideShare Presentation PostThe Newsjacking PostWith all this blogging how-to, literally anyone can blog as long as they truly know the subject matter they’re writing about. And since you’re an expert in your industry, there’s no longer any reason you can’t sit down every day and hammer out an excellent blog post.Want to learn how to apply blogging and other forms of content marketing to your business? Check out HubSpot Academy’s free content marketing training resource page. Free Templates: How to Write a Blog Post Tell us a little about yourself below to gain access today: How to Write a Blog Post1. Understand your audience.Before you start to write your first blog post, have a clear understanding of your target audience. What do they want to know about? What will resonate with them? This is where creating your buyer personas comes in handy. Consider what you know about your buyer personas and their interests while you’re coming up with a topic for your blog post.For instance, if your readers are millennials looking to start their own business, you probably don’t need to provide them with information about getting started in social media — most of them already have that down. You might, however, want to give them information about how to adjust their approach to social media from a more casual, personal one to a more business-savvy, networking-focused approach. That kind of tweak is what separates you from blogging about generic stuff to the stuff your audience really wants (and needs) to hear.Don’t have buyer personas in place for your business? Here are a few resources to help you get started:Create Buyer Personas for Your Business [Free Template]Blog Post: How to Create Detailed Buyer Personas for Your [Free Tool] 2. Create your blog domain.Next, you’ll need a place to host this and every other blog post you write. This requires choosing a content management system (CMS) and a website domain hosting service.Sign Up With a Content Management SystemA CMS helps you create a website domain where you’ll actually publish your blog. The CMS platforms available for you to sign up for can manage domains, where you create your own website; and subdomains, where you create a webpage that connects with an existing website.HubSpot customers host their website content through HubSpot’s content management system. Another popular option is a self-hosted WordPress website on WP Engine. Whether they create a domain or a subdomain to start their blog, they’ll need to choose a web domain hosting service after choosing their CMS.This is true for every blogger seeking to start their own blog on their own website.Register a Domain or Subdomain With a Website HostYour own blog domain will look like this: The name between the two periods is up to you, as long as this domain name doesn’t yet exist on the internet.Want to create a subdomain for your blog? If you already own a cooking business at, you might create a blog that looks like this: In other words, your blog’s subdomain will live in its own section of CMSs offer subdomains as a free service, where your blog lives on the CMS, rather than your business’s website. For example, it might look like “” However, in order to create a subdomain that belongs to a company website, you’ll need to register this subdomain with a website host.Most website hosting services charge very little to host an original domain — in fact, website costs can be as inexpensive as $3 per month. Here are five popular web hosting services to choose from:GoDaddyHostGatorDreamHostBluehostiPage3. Customize your blog’s theme.Once you have your blog domain set up, customize the appearance of your blog to reflect the theme of the content you plan on creating.Are you writing about sustainability and the environment? Green might be a color to keep in mind when designing the look and feel of your blog, as green is often associated with sustainability.If you already manage a website, and are writing your first blog post for that website, it’s important that your blog is consistent with this existing website, both in appearance and subject matter. Two things to include right away are:Logo. This can be your name or your business’s logo, either one helping to remind your readers who or what is publishing this content. How heavily you want to brand this blog, in relation to your main brand, is up to you.”About” page. You might already have an “About” blurb describing yourself or your business. Your blog’s “About” section is an extension of this higher-level statement. Think of it as your blog’s mission statement, which serves to support your company’s goals.4. Identify your first blog post’s topic.Before you even write anything, you need to pick a topic for your blog post. The topic can be pretty general to start with. For example, if you’re a plumber, you might start out thinking you want to write about leaky faucets.Then, as you do your research, you can expand the topic to discuss how to fix a leaky faucet based on the various causes of a faucet leak.You might not want to jump right into a “how-to” article for your first blog post, though, and that’s okay. Perhaps you’d like to write about modern types of faucet setups, or tell one particular success story you had rescuing a faucet before it flooded someone’s house.If a plumber’s first how-to article is about how to fix a leaky faucet, for example, here are four other types of sample blog post ideas a plumber might start with, based on the five free blog templates we’ve offered to you:List-based Post: 5 ways to fix a leaky faucetCurated Collection Post: 10 faucet and sink brands you should look into todaySlideShare Presentation: 5 types of faucets that should replace your old one (with pictures)News post: New study shows X% of people don’t replace their faucet on timeFind more examples of blog posts at the end of this step-by-step guide.If you’re having trouble coming up with topic ideas, check out this blog post from my colleague Ginny Soskey. In this post, Soskey walks through a helpful process for turning one idea into many. Similar to the “leaky faucet” examples above, she suggests that you “iterate off old topics to come up with unique and compelling new topics.” This can be done by:Changing the topic scopeAdjusting the time frameChoosing a new audienceTaking a positive/negative approachIntroducing a new format5. Come up with a working title.Then you might come up with a few different working titles — in other words, iterations or different ways of approaching that topic to help you focus your writing. For example, you might decide to narrow your topic to “Tools for Fixing Leaky Faucets” or “Common Causes of Leaky Faucets.” A working title is specific and will guide your post so you can start writing.Let’s take a real post as an example: “How to Choose a Solid Topic for Your Next Blog Post.” Appropriate, right? The topic, in this case, was probably simply “blogging.” Then the working title may have been something like, “The Process for Selecting a Blog Post Topic.” And the final title ended up being “How to Choose a Solid Topic for Your Next Blog Post.”See that evolution from topic, to working title, to final title? Even though the working title may not end up being the final title (more on that in a moment), it still provides enough information so you can focus your blog post on something more specific than a generic, overwhelming topic.6. Write an intro (and make it captivating).We’ve written more specifically about writing captivating introductions in the post, “How to Write an Introduction,” but let’s review, shall we?First, grab the reader’s attention. If you lose the reader in the first few paragraphs — or even sentences — of the introduction, they will stop reading even before they’ve given your post a fair shake. You can do this in a number of ways: tell a story or a joke, be empathetic, or grip the reader with an interesting fact or statistic.Then describe the purpose of the post and explain how it will address a problem the reader may be having. This will give the reader a reason to keep reading and give them a connection to how it will help them improve their work/lives. Here’s an example of a post that we think does a good job of attracting a reader’s attention right away:7. Organize your content in an outline.Sometimes, blog posts can have an overwhelming amount of information — for the reader and the writer. The trick is to organize the info so readers are not intimidated by the length or amount of content. The organization can take multiple forms — sections, lists, tips, whatever’s most appropriate. But it must be organized!Let’s take a look at the post, “How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy.” There is a lot of content in this post, so we broke it into a few different sections using the following headers: How to Setup Your Snapchat Account, Snaps vs. Stories: What’s the Difference?, and How to Use Snapchat for Business. These sections are then separated into sub-sections that to go into more detail and also make the content easier to read.To complete this step, all you really need to do is outline your post. That way, before you start writing, you know which points you want to cover, and the best order in which to do it. To make things even easier, you can also download and use our free blog post templates, which are pre-organized for five of the most common blog post types. Just fill in the blanks!8. Write your blog post!The next step — but not the last — is actually writing the content. We couldn’t forget about that, of course.Now that you have your outline/template, you’re ready to fill in the blanks. Use your outline as a guide and be sure to expand on all of your points as needed. Write about what you already know, and if necessary, do additional research to gather more information, examples, and data to back up your points, providing proper attribution when incorporating external sources. Need help finding accurate and compelling data to use in your post? Check out this roundup of sources — from Pew Research to Google Trends.If you find you’re having trouble stringing sentences together, you’re not alone. Finding your “flow” can be really challenging for a lot of folks. Luckily, there are a ton of tools you can lean on to help you improve your writing. Here are a few to get you started:Power Thesaurus: Stuck on a word? Power Thesaurus is a crowdsourced tool that provides users with a ton of alternative word choices from a community of writers.ZenPen: If you’re having trouble staying focused, check out this distraction-free writing tool. ZenPen creates a minimalist “writing zone” that’s designed to help you get words down without having to fuss with formatting right away.Cliché Finder: Feeling like your writing might be coming off a little cheesy? Identify instances where you can be more specific using this handy cliché tool.For a complete list of tools for improving your writing skills, check out this post. And if you’re looking for more direction, the following resources are chock-full of valuable writing advice:The Marketer’s Pocket Guide to Writing Well [Free Ebook]How to Write Compelling Copy: 7 Tips for Writing Content That ConvertsHow to Write With Clarity: 9 Tips for Simplifying Your MessageThe Kurt Vonnegut Guide to Great Copywriting: 8 Rules That Apply to AnyoneYour Blog Posts Are Boring: 9 Tips for Making Your Writing More InterestingThe Beginner’s Guide to Starting a Successful Blog in 20199. Edit/proofread your post, and fix your formatting.You’re not quite done yet, but you’re close! The editing process is an important part of blogging — don’t overlook it. Ask a grammar-conscious co-worker to copy, edit, and proofread your post, and consider enlisting the help of The Ultimate Editing Checklist (or try using a free grammar checker, like the one developed by Grammarly). And if you’re looking to brush up on your own self-editing skills, turn to these helpful posts for some tips and tricks to get you started:Confessions of a HubSpot Editor: 11 Editing Tips From the TrenchesHow to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process10 Simple Edits That’ll Instantly Improve Any Piece of WritingWhen you’re ready to check your formatting, keep the following advice in mind …Featured ImageMake sure you choose a visually appealing and relevant image for your post. As social networks treat content with images more prominently, visuals are now more responsible than ever for the success of your blog content in social media. In fact, it’s been shown that content with relevant images receives 94% more views than content without relevant images.For help selecting an image for your post, read “How to Select the Perfect Image for Your Next Blog Post” — and pay close attention to the section about copyright law.Visual AppearanceNo one likes an ugly blog post. And it’s not just pictures that make a post visually appealing — it’s the formatting and organization of the post, too.In a properly formatted and visually appealing blog post, you’ll notice that header and sub-headers are used to break up large blocks of text — and those headers are styled consistently. Here’s an example of what that looks like:Also, screenshots should always have a similar, defined border (see screenshot above for example) so they don’t appear as if they’re floating in space. And that style should stay consistent from post to post.Maintaining this consistency makes your content (and your brand) look more professional, and makes it easier on the eyes.Topics/TagsTags are specific, public-facing keywords that describe a post. They also allow readers to browse for more content in the same category on your blog. Refrain from adding a laundry list of tags to each post. Instead, put some thought into a tagging strategy. Think of tags as “topics” or “categories,” and choose 10-20 tags that represent all the main topics you want to cover on your blog. Then stick to those.10. Insert a call-to-action (CTA) at the end.At the end of every blog post, you should have a CTA that indicates what you want the reader to do next — subscribe to your blog, download an ebook, register for a webinar or event, read a related article, etc. Typically, you think about the CTA being beneficial for the marketer. Your visitors read your blog post, they click on the CTA, and eventually you generate a lead. But the CTA is also a valuable resource for the person reading your content — use your CTAs to offer more content similar to the subject of the post they just finished reading.In the blog post, “What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration,” for instance, readers are given actionable ideas for creating valuable Instagram content. At the end of the post is a CTA referring readers to download a comprehensive guide on how to use Instagram for business:See how that’s a win-win for everyone? Readers who want to learn more have the opportunity to do so, and the business receives a lead they can nurture … who may even become a customer! Learn more about how to choose the right CTA for every blog post in this article. And check out this collection of clever CTAs to inspire your own efforts.11. Optimize for on-page SEO.After you finish writing, go back and optimize your post for search.Don’t obsess over how many keywords to include. If there are opportunities to incorporate keywords you’re targeting, and it won’t impact reader experience, do it. If you can make your URL shorter and more keyword-friendly, go for it. But don’t cram keywords or shoot for some arbitrary keyword density — Google’s smarter than that!Here’s a little reminder of what you can and should look for:Meta DescriptionMeta descriptions are the descriptions below the post’s page title on Google’s search results pages. They provide searchers with a short summary of the post before clicking into it. They are ideally between 150-160 characters and start with a verb, such as “Learn,” “Read,” or “Discover.” While meta descriptions no longer factor into Google’s keyword ranking algorithm, they do give searchers a snapshot of what they will get by reading the post and can help improve your clickthrough rate from search.Page Title and HeadersMost blogging software uses your post title as your page title, which is the most important on-page SEO element at your disposal. But if you’ve followed our formula so far, you should already have a working title that will naturally include keywords/phrases your target audience is interested in. Don’t over-complicate your title by trying to fit keywords where they don’t naturally belong. That said, if there are clear opportunities to add keywords you’re targeting to your post title and headers, feel free to take them. Also, try to keep your headlines short — ideally, under 65 characters — so they don’t get truncated in search engine results.Anchor TextAnchor text is the word or words that link to another page — either on your website or on another website. Carefully select which keywords you want to link to other pages on your site, because search engines take that into consideration when ranking your page for certain keywords.It’s also important to consider which pages you link to. Consider linking to pages that you want to rank well for that keyword. You could end up getting it to rank on Google’s first page of results instead of its second page, and that ain’t small potatoes.Mobile OptimizationWith mobile devices now accounting for nearly 2 out of every 3 minutes spent online, having a website that is responsive or designed for mobile has become more and more critical. In addition to making sure your website’s visitors (including your blog’s visitors) have the best experience possible, optimizing for mobile will score your website some SEO points.Back in 2015, Google made a change to its algorithm that now penalizes sites that aren’t mobile optimized. This month (May 2016), Google rolled out their second version of the mobile-friendly algorithm update — creating a sense of urgency for the folks that have yet to update their websites. To make sure your site is getting the maximum SEO benefit possible, check out this free guide: How to Make a Mobile-Friendly Website: SEO Tips for a Post-“Mobilegeddon” World.12. Pick a catchy title.Last but not least, it’s time to spruce up that working title of yours. Luckily, we have a simple formula for writing catchy titles that will grab the attention of your reader. Here’s what to consider:Start with your working title.As you start to edit your title, keep in mind that it’s important to keep the title accurate and clear.Then, work on making your title sexy — whether it’s through strong language, alliteration, or another literary tactic.If you can, optimize for SEO by sneaking some keywords in there (only if it’s natural, though!).Finally, see if you can shorten it at all. No one likes a long, overwhelming title — and remember, Google prefers 65 characters or fewer before it truncates it on its search engine results pages.If you’ve mastered the steps above, learn about some way to take your blog posts to the next level in this post. Want some real examples of blog posts? See what your first blog post can look like, below, based on the topic you choose and the audience you’re targeting.Blog Post ExamplesList-Based PostThought Leadership PostCurated Collection PostSlideshare PresentationNewsjacking PostInfographic PostHow-to Post Topics:center_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Hi 👋 What’s your name?First NameLast NameHi null, what’s your email address?Email AddressAnd your phone number?Phone NumberWhat is your company’s name and website?CompanyWebsiteHow many employees work there?1Does your company provide any of the following services?Web DesignOnline MarketingSEO/SEMAdvertising Agency ServicesYesNoGet Your Free Templates 1. List-Based PostExample: 10 Fresh Ways to Get Better Results From Your Blog PostsList-based posts are sometimes called “listicles,” a mix of the words “list” and “article.” These are articles that deliver information in the form of a list. A listicle uses subheaders to break down the blog post into individual pieces, helping readers skim and digest your content more easily. According to ClearVoice, listicles are among the most shared types of content on social media across 14 industries.As you can see in the example from our blog, above, listicles can offer various tips and methods for solving a problem.2. Thought Leadership PostExample: What I Wish I Had Known Before Writing My First BookThought leadership blog posts allow you to indulge in your expertise on a particular subject matter and share firsthand knowledge with your readers. These pieces — which can be written in the first person, like the post by Joanna Penn, shown above — help you build trust with your audience so people take your blog seriously as you continue to write for it.3. Curated Collection PostExample: 8 Examples of Evolution in ActionCurated collections are a special type of listicle blog post (the first blog post example, described above). But rather than sharing tips or methods of doing something, this type of blog post shares a list of real examples that all have something in common, in order to prove a larger point. In the example post above, Listverse shares eight real examples of evolution in action among eight different animals — starting with the peppered moth.4. Slideshare PresentationExample: The HubSpot Culture CodeSlideshare is a presentation tool owned by the social network, LinkedIn, that helps publishers package a lot of information into easily shareable slides. Think of it like a PowerPoint, but for the web. With this in mind, Slideshare blog posts help you promote your Slideshare so that it can generate a steady stream of visitors.Unlike blogs, Slideshare decks don’t often rank well on search engines, so they need a platform for getting their message out there to the people who are looking for it. By embedding and summarizing your Slideshare on a blog post, you can share a great deal of information and give it a chance to rank on Google at the same time.Need some Slideshare ideas? In the example above, we turned our company’s “Culture Code” into a Slideshare presentation that anyone can look through and take lessons from, and promoted it through a blog post.5. Newsjacking PostExample: Ivy Goes Mobile With New App for Designers”Newsjacking” is a nickname for “hijacking” your blog to break important news related to your industry. Therefore, the newsjack post is a type of article whose sole purpose is to garner consumers’ attention and, while offering them timeless professional advice, also prove your blog to be a trusted resource for learning about the big things that happen in your industry.The newsjack example above was published by Houzz, a home decor merchant and interior design resource, about a new mobile app that launched just for interior designers. Houzz didn’t launch the app, but the news of its launching is no less important to Houzz’s audience.6. Infographic PostExample: The Key Benefits of Studying Online [Infographic]The infographic post serves a similar purpose as the Slideshare post — the fourth example, explained above — in that it conveys information for which plain blog copy might not be the best format. For example, when you’re looking to share a lot of statistical information (without boring or confusing your readers), building this data into a well-designed, even fun-looking infographic can help keep your readers engaged with your content. It also helps readers remember the information long after they leave your website.7. How-to PostExample: How to Write a Blog Post: A Step-by-Step GuideFor our last example, you need not look any further than the blog post you’re reading right now! How-to guides like this one help solve a problem for your readers. They’re like a cookbook for your industry, walking your audience through a project step by step to improve their literacy on the subject. The more posts like this you create, the more equipped your readers will be to work with you and invest in the services you offer.Ready to blog? Don’t forget to download your six free blog post templates right here. Free Blog Post Templates Originally published May 6, 2019 7:30:00 PM, updated October 25 2019last_img read more

How to Write With Clarity: 9 Tips for Simplifying Your Message

first_img Originally published Nov 30, 2015 6:00:00 AM, updated August 01 2017 There’s something missing from a lot of content.It’s clarity.Clarity means making your content easy to understand. If people can’t understand what you’re trying to say, then your content is not useful, right?On the other hand, if you can produce sharp, clear, intelligent, and easy-to-understand content, it become much easier for people to see the value in it. They’ll want to keep reading. How do you make your writing crystal clear? I’ve explained nine unbeatable methods below to help you get started.Download Now: 6 Free Blog Post Templates9 Unbeatable Methods for Writing With Absolute Clarity1) Know what you want to say.Clarity goes beyond a few writing tweaks. It’s a whole new way of thinking. And it forces you to think about what you’re writing before you start spilling words onto the page.Before you write a word, you should know the following:Your subject. For example, this blog post is about clear writing. Your point. My point in this article is to explain how to write with clarity.Your outline. An outline is the basic structure of an article. My outline has 9 points.Seth Godin is a masterful writer. His articles are short because he knows exactly what he wants to say, then writes it. Check it out:The lesson to learn from Godin? The clearest content is content with intention.2) Know who you’re talking to.Knowing your audience is an important feature of good writing. The better you know your audience, the more clearly you can communicate to them.Let me improve on this idea. Think of your audience as a five-year-old child. To communicate with them effectively, write the way you would talk to a five-year-old. It won’t offend them or insult their intelligence. Instead, it will allow them to process your message easily.Obviously, when explaining advanced topics, you will need to use bigger words and advanced concepts. For this reason, you should know what topics and concepts your audience is familiar with, and discuss such topics. When you write, think to yourself, “How can I help the user understand this better?” Image Credit: SlidePlayerThe brief list above suggests simple ways to help any user understand your content. People want to understand. They want to know what you’re trying to say. The clearer you are, the easier it is for them.3) Define unfamiliar words.One simple technique to make your writing clear is to explain your terms.At the beginning of this article, I defined clarity. If I had just assumed you knew the definition, the article could have been confusing. Instead, I explained it.If you’re going to write an article that focuses on a particular subject or concept, then be sure to explain that subject or concept. That way, readers know exactly what you’re talking about.4) Create a sentence outline.What is a sentence outline? A sentence outline is an outline of your article using complete sentences. When your outline consists of phrases or single words, it’s not clear or helpful.Writing full sentences forces you to think through what you’re saying. Plus, full sentences help the user understand what each point is about.5) Write one-sentence paragraphs.One thing that I’ve tried in my writing, especially on my own blog, is creating one-sentence paragraphs. Here is an example from my article on webinars. Why do I do this?Because it makes content scannable.Most users don’t read every word. Instead, they skip entire words, sentences, and even sections. Single-sentence paragraphs cause the eye tostop …read …and understand.It’s a simple technique, and it increases clarity.6) Make your sentences short.Short sentences are easier to understand. If you try to pack a lot of words into a sentence, you lose clarity.Image Credit: Charlie HuttonWhat kinds of words tend to creep into sentences?Adverbs: actually, currently, really, literallyAdjectives: very, real, simpleOther filler words: perhaps, pretty, now, that, in order, just, maybe  The desktop version costs $9.99.Grammarly is an advanced proofreading software. When I started using it, I found plenty of places where I was using fluffy filler words.Grammarly has both a free version and a paid version with advanced features. For even more resources, check out this comprehensive list of tools for improving your writing skills.9) Be consistent.It’s good to be predictable. In fact, that’s why people come back to your site —  they know what to expect and how your content will speak to them. Consider McDonald’s as an example of consistency. Every time you go into McDonald’s, you know how the store will look, the menu options, how to order, and how the food will taste. People go back to McDonald’s because it’s predictable.Your website’s content is the same way. People want the same experience every time, so focus on delivering a steady and consistent style.Mastering ClarityClarity is a lost art in today’s content-saturated world. If you can write more clearly than most people, then your writing will stand out.Clear writing is powerful and compelling. It turns heads, changes minds, and encourages action. Although, keep in mind that clarity takes practice. If you don’t get it the first, second, or even tenth time, don’t worry. You will get it. What techniques do you use to write with clarity? Share them in the comments section below. These words just clutter your writing. The result? Your content loses meaning and clarity.7) Don’t use long words.Long words impact clarity. Why would you use words like these?PreantepenultimateThanatognomonic MisodoctakleidistTo impress people? To flaunt your knowledge? To most ordinary people, these words mean nothing.Drop big words from your writing, and your clarity skyrockets.8) Leverage writing tools.Over the years I’ve come across a couple tools that make it easier for me to write clearly: Hemingway Editor and Grammarly. The Hemingway App is designed to make your writing clear. Here are the benefits:The Hemingway Editor cuts the dead weight from your writing by highlighting wordy sentences in yellow and more egregious ones in red.Hemingway helps you write with power and clarity by highlighting adverbs, passive voice, and dull, complicated words. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Writing Skills Topics:last_img read more

The Marketer’s Guide to Facebook Live [Free Guide]

first_imgAt a conference in June, a Facebook VP said that in five years time the platform would be “all video.” That’s a bold statement, but it’s not unbelievable if you’ve scrolled through your News Feed lately.And one of the biggest drivers behind the growing prevalence of video is Facebook Live, which only was introduced in April of this year, but has since become a major distribution channel for both publishers and brands. Mashable has promised to stream 35 hours of live video per month, and The New York Times is streaming four live broadcasts every day, according to Advertising Age. These in-the-moment, authentic videos are capturing the attention of Facebook users, and it’s time to take advantage of the feature for your own brand. Going live on Facebook isn’t complicated — the platform has made it so anyone can stream with their mobile device and access to the internet. But there are a few best practices for live streaming, promoting your event, and driving engagement that will ensure your broadcast impresses your audience and drives new fans to your brand. Learn how to start broadcasting with our new online guide — The Guide to Facebook Live. In this guide, you’ll get:Tips on setting up your next live streamInspiration on the types of content to broadcastStrategies for driving viewers to your Live eventClick here to download your copy of The Guide to Facebook Live today. Facebook Marketing Originally published Oct 6, 2016 6:00:00 AM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

3 Traits That Separate the Best Leaders from Average Ones

first_img Don’t forget to share this post! Originally published Jan 5, 2017 5:00:00 AM, updated February 01 2017 Topics: Leadership The best leaders seem to possess an elusive mix of qualities that resist precise categorization.It feels like every week there’s a new study or book discussing what the best leaders do and don’t do, but what if there was a more data-driven approach to identifying pivotal indicators of successful leadership?New data from Russell Reynolds Associates and Hogan Assessment Systems sheds some light on what separates the best leaders from average ones. By analyzing interviews, resumes, and multiple personality assessment questionnaires, researchers constructed in-depth psychometric profiles of 200 CEOs from around the world. They then validated the trends in an additional sample of 700 CEOs from Hogan’s global database.The final results, published in Harvard Business Review, reveal three major indicators of successful CEOs. Although there is no single perfect profile of a successful leader, the following qualities are usually associated with high-performing chief executives. Check them out below to see where you stand. 3 Successful Leadership Indicators1) They have a strong sense of purpose, passion, and urgency.The worst thing a CEO can do, according to a related study on CEO transitions by McKinsey & Company, is “sit on their hands.” The best CEOs move swiftly and decisively towards their personal and professional goals, never losing sight of their organization’s core purpose or wavering in their desire for change. Let’s break these specific qualities down to examine each individually:PurposeThink of purpose like an internal compass, guiding a leader’s actions and keeping them focused on the big picture objectives that impact their organization’s bottom line. The best leaders have an innate ability to understand how different components of their organizations contribute to long term goals, and they’re comfortable taking ownership of those larger missions. PassionHow do you measure passion? It’s tricky, but researchers found that leaders who worked towards their organizational goals with intensity and genuine excitement were more successful overall.Passion keeps leaders personally invested in the success of their organizations. It helps foster a profound sense of ownership over the changes they initiate, and motivates them to nurture those initiatives with enthusiasm and conviction. UrgencyResearchers found that urgency often manifested in successful CEOs as impatience and a consistent eagerness to drive progress. Most quality leaders are experts at mobilizing their teams, but the very best leaders are driven by a constant and deeply personal need to move things forward and seek new developments.They aren’t satisfied with moving slowly or with too much caution — they understand the importance of staying nimble and pushing their organizations towards transformative change. It’s important to note, however, that the best leaders don’t just make unreasonably impulsive decisions — they take measured risks to move their organizations into the future and keep ahead of the competition. 2) They know how to sift through information and find the most important parts.Leaders are responsible for managing potentially overwhelming amounts of information on a daily basis. Their responsibilities are broad and widely varied, requiring them to simultaneously oversee a number of initiatives and projects without losing focus on their organization’s core objectives.With so many moving parts to keep track of, leaders need to make tough decisions about what to prioritize. And this requires an innate ability to sift through information and make firm, confident choices about how to move their organizations forward.The most successful leaders have an elevated capacity to “separate the signal from the noise,” as the Russell Reynolds Associates study summarized it. “Great CEOs have a ‘nose’ for what are the most significant issues, challenges, threats, and opportunities facing an organization,” Dean Stamoulis, the leader of Russell Reynolds Associates, wrote in Harvard Business Review.While it might seem like it sometimes, successful leaders don’t exactly have a psychic power that enables them to make the best decisions — but they do know how to examine many different sources of information and make clear, largely independent decisions they can proudly stand behind. The best leaders navigate the complex demands of their roles with a heightened decisiveness that sets them apart from the pack.3) They are humble, always learning, and master collaborators.This might conflict with the conventional view of the chief executive as an extroverted and wildly independent commander, but the Russell Reynolds Associates study found that these leadership qualities were related to favorable organizational results.The best leaders are more than capable of acting independently, but they are self-aware enough to know that they can’t possibly know or do everything. To compensate for the gaps in their knowledge, they aren’t afraid to turn to advisors and employees to seek new ideas and points of view. They are constantly in pursuit of the best new ideas, and they don’t care if those ideas come from themselves or from someone else.Coupled with this open mindedness is a desire to always be absorbing new information, honing new skills, and bettering their own abilities through constant learning. The best leaders are not content to operate solely on what they currently know — they recognize that the demands of their position are always changing, and they need to better themselves to keep their organizations successful.So what does constant learning look like? It’s more than just reading new books and listening to podcasts. The most successful leaders learn from the people around them by engaging with projects at every level and surrounding themselves with people who aren’t afraid to challenge even their most closely held ideas.It’s this consistent intellectual immersion that keep leaders on their toes, forcing them to reevaluate, defend, and question what they know.What traits do you look for in a leader?last_img read more

India support staff selection: Jonty Rhodes, incumbents appear for interviews

first_imgThe high-profile Jonty Rhodes and the incumbents, including the under-pressure Sanjay Bangar, on Tuesday appeared for interviews conducted to pick the Indian team’s support staff.After a total of 18 interviews for the batting and bowling coaches were conducted on Monday, the MSK Prasad-led senior selection committee resumed the process on Tuesday.It is understood that the former South Africa star Rhodes appeared for the fielding coach’s interview via Skype.Bangar is facing tough competition from former India players Vikram Rathour and Pravin Amre, who have emerged as a strong contenders to replace him as the team’s batting coach. Rathour, though, is seen as the frontrunner.The former India all-rounder has been with the team since 2014, during which India have played 50 Tests and 119 ODIs.Bangar appeared before the panel from the West Indies via video conference, and so did current bowling coach Bharat Arun and fielding coach R Sridhar.Arun and Sridhar also appeared for their interviews and were given “enough time”.Englishman Julian Fountain, who has previously worked with Bangladesh and Pakistan, appeared for the fielding coach’s interview in person.Abhay Sharma, who has been with the India A team, also appeared for the interview for the fielding coach’s position.The process is expected to be completed only by Thursday after all the interviews for various positions including batting, bowling and fielding coach are done with.The current support staff comprising Bangar, Arun and Sridhar and administrative manager Sunil Subramanium were given a 45-day contract extension covering the ongoing tour of the West Indies.advertisementLast week, the Cricket Advisory Committee (CAC) comprising 1983 World Cup winning captain Kapil Dev, former player and coach Anshuman Gaikwad and former women’s captain Shantha Rangaswamy had reappointed Ravi Shastri as the team’s coach till the end of T20 World Cup in 2021.Also Read | Bharat Arun set to retain job as new Team India support staff announcement on ThursdayAlso Read | Selection process was tough, says Ravi Shastri after bagging another term as India coachAlso Seelast_img read more

Watch: David Warner’s kind gesture towards Josh Hazlewood is winning hearts

first_imgAustralia set a daunting target of 359 runs of England to win the 3rd Test match and prevent them from retaining the Ashes.However, England played brilliantly on day three and need 203 runs to win with seven wickets in hand. It was Joe Denly and Joe Root’s 126-run partnership which has put England on a dominating position in the match.And if England manages to pull this run chase, would be the second-highest in a Test match at Headingley.David Warner has been at the center of events which have led to Australia dominating the Leeds Test.Warner took four catches in England’s embarrassing capitulation on day two, after playing a valuable knock of 61 runs on day one.However, it was David Warner’s kind gesture towards his team-mate Josh Hazlewood, which caught the attention of fans across Twitter.Warner was spotted making runs to Hazlewood almost every time he was to bowl and taking his cap from him to pass it on to the umpire.Warner jogging to fetch Hazlewood’s cap to save his legs at the start of each over is my new favourite thing. #Ashes Jones (@Cricketbatcat) August 24, 2019It saved Hazlewood from walking almost 20 meters before every over which eventually helped him in restoring the energy in his bowling.This is also a perfect example of a team spirit which is on display from the visitors who have come prepared for the Ashes this time around.Warner is still on the nose with England fans, who continue to ‘boo’ the batsman each time he comes to and from the crease, but it doesn’t seem to bother him.advertisementAlso Read | Ashes 2019: Ricky Ponting optimistic about Australia’s win in third Ashes TestAlso See:last_img read more

He cares for Indian cricket: Virat Kohli on MS Dhoni’s future

first_imgMahendra Singh Dhoni has always put the interest of Indian cricket in mind and is “on same page” with the team management as far as his international future is concerned, skipper Virat Kohli said on Saturday.On the eve of the T20 International series against South Africa, Kohli maintained that the 38-year-old Dhoni will “remain valuable” as long as he continues playing the game even as team management grooms youngsters like Rishabh Pant.”One great thing about him (Dhoni) is that, he thinks for Indian cricket. And whatever we (team management) think, he is on the same page. The alignment is there. The kind of mindset he has had about grooming youngsters and giving them opportunities, and he is still the same person,” Kohli replied when asked if the legend is in his scheme of things for next year’s World T20 in Australia.Dhoni has taken a two-month sabbatical from cricket and is not a part of the T20 International series against South Africa starting on Sunday.While Kohli reminded the scribes about Dhoni’s ability to prove his detractors wrong, his answer on his impending international future was a bit open-ended.”Look, experience is always going to matter whether you like it or not. I mean there are a numerous number of times people have given up on sportsmen and they have proved people wrong and he (Dhoni) has done that many times in his career as well. As long as he is available and continues to play, he is going to be very valuable,” Kohli said.advertisement”When you decide to stop playing is an absolutely individual thing, and no one else should have an opinion on it, that’s what I think,” he added.Kohli also justified Kuldeep Yadav and Yuzvendra Chahal’s omission from the T20 squad as their weakness with the willow has prompted them to try out some other options.”That was one of the reasons also to give opportunities to the guys who have done well in the domestic format and the T20 format and in the IPL also. So I think it’s about finding the best balance that we can as a side and not necessarily stick to one kind of combination. If all teams across the world are batting till No. 9, 10, why can’t we,” the captain explained.The India skipper recalled how the team management was criticised when Chahal and Kuldeep were inducted in the white ball set-up replacing a more fancied Ravichandran Ashwin and Ravindra Jadeja.”So, you need to take those calls at one stage. Bringing those guys (Chahal and Kuldeep) at one stage was also not taken well by people. Look, whatever decisions are made, are to make sure that the team has the best and strongest balance that we can have approaching the T20 World Cup that we have next year,” Kohli said.With a lot of new faces trying to prove their mettle, the skipper outlined the specifics that he is looking in some of the players going forward in the season.”As far as the road map is concerned, whenever there is a world tournament coming up, it is like a milestone and you start preparing from backwards (back calculate matches). I think every team will go though same process before T20 WC.”These are opportunities where we can try various combinations with new people around — check their ability, character, composure to perform at international level. From that point of view, it is exciting for a captain to try different players and check out combinations. We have all come through that process and I feel happy when I see these new faces emerging, trying to express themselves.Also see::last_img read more

India vs South Africa 1st T20I: Match abandoned due to rain

first_imgThe 1st T20I between India and South Africa in Dharamsala was abandoned due to heavy incessant rain on Sunday. The continuous downpouring meant that the field was filled with water even as the rain slowed down. The playing conditions were so gloomy that even the coin toss couldn’t take place.Both the teams will now shift bases to Mohali for the 2nd T20I of the 3-match series where India will be looking to launch their 1st win vs South Africa at home.With rain unrelenting and becoming heavier, the toss did not happen as scheduled even though the HPCA Stadium is equipped with quality drainage facility.The rains continue and the match has officially been called off. See you in Chandigarh for the 2nd T20I #INDvSA BCCI (@BCCI) September 15, 2019Around 50 percent uncovered part of the ground had lots of water and water puddles were all over the outfield.Spectators present in the stands stayed there till late in the hope that they could at least see a shortened game. But as the hours wore on, the ones who were seated in the unsheltered part of the stadium started leaving their seats. The ones who stayed were in for more disappointment as the big screen flashed the doomed words: ‘The match has been abandoned’.While there was a prediction of a sharp drizzle in the afternoon, the weather forecast was all clear for the evening but heavens opened up multiple times, putting paid to hopes of even having a five-over per side encounter.advertisementA spell of thundershowers happened in the afternoon and by 5:30 pm it seemed that the rain had subsided with the spectators thronging into the stadium.Just when the ground staff at the HPCA Stadium were working in full force, a second spell completely spoilt the evening as it was clear that even the shortest possible game cannot be conducted in such circumstances with multiple puddles created at the outfield.last_img read more

Exclusive: Mariners to poach WSW midfielder

first_imgTransfers The Covert Agent: Central Coast set to poach Wanderers midfielder Jacob Melling The Covert Agent Last updated 1 year ago 03:29 1/2/18 FacebookTwitterRedditcopy Comments(0) Jacob Melling Western Sydney Wanderers Transfers Central Coast Mariners Western Sydney Wanderers v Melbourne City Melbourne Victory v Central Coast Mariners Western Sydney Wanderers A-League EXCLUSIVE: Goal’s resident spy reveals the Gosford club are nearing the acquisition of the unwanted midfielder enforcer Central Coast Mariners are close to securing Western Sydney Wanderers midfielder Jacob Melling on a deal until the end of the the current season.The Covert Agent can reveal the Mariners are currently in negotiations with the 22-year-old, who appears to be surplus to requirements at the Wanderers.It’s believed Mariners coach Paul Okon is keen to sign Melling because of the temporary departure of star midfielder Daniel De Silva with the Australian Under 23’s. Article continues below Editors’ Picks Lyon treble & England heartbreak: The full story behind Lucy Bronze’s dramatic 2019 Liverpool v Man City is now the league’s biggest rivalry and the bitterness is growing Megan Rapinoe: Born & brilliant in the U.S.A. A Liverpool legend in the making: Behind Virgil van Dijk’s remarkable rise to world’s best player Melling will likely slot into the defensive midfield position of Dutch star Tom Hiariej, who will move into a more advanced role to cover De Silva’s loss.The Adelaide-born youngster has only played 55 minutes in the league this season and has missed the past four Western Sydney matchday squads under Josep Gombau.The Mariners would be Melling’s fourth A-League club after stints at Adelaide United, Melbourne City and the Wanderers.last_img read more