Since 2000, when Amitabh Bachchan was voted the greatest star of the millennium in a BBC online poll, Indians have dominated web poll. Related Items
Indian Prime Minister Narendra Modi and South Korean President Moon Jae-in inaugurated the world’s largest mobile phone factory at Noida near New Delhi on July 9. The new Samsung facility, set up with an investment of about Rs 5,000 crore, will have a capacity of manufacturing 120 million phones a year, up from the current production of 67 million phones.The new unit will boost India’s move to become a “manufacturing hub of the world,” Modi said at the event. India now ranks second in the world in the manufacture of mobile phones, with the number of factories increasing from two to 120 in about four years, creating lakhs of employment opportunities, he added.Samsung has provided employment to about 70,000 people, and the new factory will hire 1,000 more people, NDTV reported. The new 35-acre Samsung Electronics facility at Sector 81 in Noida, Uttar Pradesh, will manufacture cell phones costing as low as less than $100 to the company’s flagship S9 model. About 10 million phones will be made a month, of which 70 percent will be used for domestic customers, the report added. The 30 per cent phones that will be exported will boost India’s position in the global market, Modi said in his address at the event.A partnership powered by technology and innovation.President Moon Jae-in and I inaugurated @Samsung_IN’s new production unit in Noida. This is a special moment for India’s manufacturing sector. @moonriver365 @TheBlueHouseENG https://t.co/4un5prlya7 pic.twitter.com/tK6BMPodlA— Narendra Modi (@narendramodi) July 9, 2018The number of smartphone users in India is currently around 40 crore, while 32 crore people use broadband, Modi said, adding that development in the digital sector indicates that “digital revolution” has arrived in India.Modi and Moon Jae-in travelled to Noida on the Delhi Metro, images of which were tweeted by the Indian prime minister.Some glimpses from the journey on the Delhi Metro. pic.twitter.com/nmkxgMi7Jt— Narendra Modi (@narendramodi) July 9, 2018Samsung, which started manufacturing television sets at its Noida plant in 1997, added the current mobile phone manufacturing unit in 2005. The firm announced its “Make for India” initiative in 2015, and a Rs 4,915 crore investment to expand the plant in June last year.Besides its two manufacturing plants in India, at Noida and at Sriperumbudur in Tamil Nadu, the South Korean company has five R&D centers, and one design center in Noida.The new facility will also double the production capacity of other Samsung products such as refrigerators and flat-panel televisions, India Today reported.“Our Noida factory, the world’s largest mobile factory, is a symbol of Samsung’s strong commitment to India, and a shining example of the success of the Government’s ‘Make in India’ program. Samsung is a long-term partner of India. We ‘Make in India’, ‘Make for India’ and now, we will ‘Make for the World’. We are aligned with Government policies and will continue to seek their support to achieve our dream of making India a global export hub for mobile phones,” HC Hong, Chief Executive Officer, Samsung India, said in a statement. Related ItemsnoidaSamsungSouth Korea
Vivek Babtiwale unsuccessfully tried to pitch his “Sit and Shave” product, which allows men to shave while sitting on the toilet, to incredulous hosts on American Inventor.But Vivek is getting more attention for a marriage proposal musical video in which he proposes to his then girlfriend. The video, which has been viewed almost a half million times on yahoovideo, is currently the most popular musical video on yahoo’s video site.For the record, she accepted, “I do.”Vivek may have to start finding more creative use of his toilet time. Related Items
A solar powered rickshaw, called Soleckshaw, aims to reduce the physical burdens of India’s 8 million rickshaw drivers.Developed by India’s Council for Scientific and Industrial Research, the Soleckshaw operates on a 26 volt battery that can run for 25 miles at speeds of up to 10 miles per hour. The soleckshaw is presently being tested in New Delhi, where a charging station has been set up at the Delhi Metro Rail Station. Officials aim to introduce an improved version of the vehicle in time for the Commonwealth Games.But the Soleckshaw is priced at $440, nearly three times the cost of the hand drawn rickshaw, an out of reach economic burden for many rickshaw peddlers whose physical burdens it seeks to ease. Related Items
For the first time, births of girls outnumbered those of boys in Delhi. In 2008, there were 1004 girl births for 1,000 boy births.Selective abortions and cultural discrimination toward girls has long suppressed girl births all over India. But in recent years government campaigns and prosecutions have made a dent against the practice. Under the Delhi government’s Ladli scheme, the government grants $200 on the birth of a baby girl and makes subsequent payments as she passes through school. Related Items
Indian food is rich in herbs and spices, which are relished for their flavor, aroma and texture. Here’s a lowdown of some of the health benefits of common herbs and spices in your kitchen.1. Cloves (Lavang): Cloves are stimulating and have antibacterial, antiviral, antifungal and antiseptic properties. Due to the presence of Eugenol oil and beta-caryophyllene, they also have powerful anesthetic value. It is a digestion promoting spice. In some cultures, it has been used successfully to treat scabies, cholera, malaria and tuberculosis. As an antispasmodic it can be applied topically to relieve muscle spasms or in a tea to ease coughing. Lastly, it also contains a Kaempferol and Rhamnetin, which also contributes to the clove’s anti-inflammatory properties. 2. Fennel (Saunf): Fennel seeds help with respiratory complaints and soothes coughs in general. Almost the entire plant is used in cooking. It is rich in phytoestrogens and helps in colic, wind, irritable bowel, suppressing appetite, breast enlargement, promoting menstruation, kidneys, spleen, liver, lungs, improving the digestive system, and milk flow. In addition, fennel also helps restore digestion in post-chemotherapy patients.3. Ginger (Adrakh): The chemical Gingerol present in ginger soothes nausea and an upset stomach. It is also a very effective digestive, anti-phlegmatic and anti-pyretic agent and has strong anti-inflammatory properties. For this reason it helps seniors with arthritis and those who suffer from migraines (as it also inhibits prostaglandins). Zingerone present in ginger helps curb diarrhea in infants. It is also available in the form of ginger oil or pills. Like garlic, it prevents colds and flus. Ginger teas are advisable during the winter season. Recent lab testing shows ginger’s tremendous powers to control ovarian and colon cancers.4. Garlic (Lehsun): In the season of flus and colds, garlic is a preventive agent through its chemical Allicin, an antibacterial and an antiviral agent. It is common knowledge that garlic also helps lower tryglycerides (LDL or bad cholestrol) in your blood thus indirectly helping reduce chances of heart attacks. However, keep in mind that though garlic serves as a natural and powerful antibiotic and a blood-thinner, which is beneficial for hypertensive populations, it has the potential to disrupt anti-coagulants in the body and is best not taken before surgeries.5. Coriander Leaves (Dhaniya): Coriander is packed with phyto-nutrient content such as Carvone, Geraniol, Limonene, Borneol, Camphor, Elemol and Linalool giving it its antibacterial property. Thus it lends itself as a natural fighter against Salmonella, skin diseases, diarrhoea etc. This herb also contains Citronelol, which helps against mouth ulcers and serves as an antiseptic. Apart from this, the aromatic coriander contains Linoleic acid, Oleic acid, Palmitic, Stearic and Ascorbic acids that help reduce the cholesterol level in the blood. Among one of the other major benefits is Cineole, an essential oil, and Linoleic acid, present in coriander that possess anti rheumatic and anti arthritic properties. Coriander is a rich source of magnesium, Manganese and Iron as well as Calcium and Phosphorus.6. Asafoetida (Heeng): You may be preparing daal/lentil soup, dosai with a pinch of asafoetida. Know that it is a carminative and an anti-flatulent as it promotes health of the gut flora. It also possesses strong antimicrobial properties and is thus used in the treatment of cough and bronchitis. It is an abortifacient and should be avoided by pregnant women. The oleo-gum-resin of Asafoetida has antiepileptic properties. Scientists in Taiwan’s Kaohsiung Medical University found a compound in Asafoetida that is potent to kill the swine flu virus. The researchers said the compounds “may serve as promising lead components for new drug development” against this type of flu.7. Turmeric (Haldi): The bright powder is an excellent source of Vitamin B6, Iron, Potassium and Manganese. Research conducted at UCLA, published in the Journal of Biological Chemistry (December 2004), establishes the mechanisms behind Curcumin’s protective effects against Alzheimer’s disease. Turmeric is also a powerful anti-fungal and anti-bacterial root that double sups as an analgesic and anti-inflammatory agent. Researchers have also indicated that the presence of the chemical Curcumin makes turmeric a powerful cholesterol-lowering product. It is also a good source of pyridoxine which keeps homocysteine levels low (in turn reducing the risk of artery damage, heart disease etc). Turmeric is a proven preventative for colon, prostrate cancers and leukaemia in children. Curcumin also helps the body destroy mutated cancer cells. This chemical also makes turmeric a very powerful antioxidant neutralizing free radicals in the body. 8. Cumin Seeds (Zeera): This unassuming spice is an excellent source of Iron and Manganese and helps digestion. Cumin’s potent free radical scavenging abilities strengthen liver’s detoxifying enzymes making cumin a good cancer preventative agent.9. Fenugreek Seeds (Methi): A 6-month trial was conducted on people who were given 2 ounces of fenugreek a day. Results at the end of the trial showed cholesterol reduction by as much as 15%, reducing the chances of heart attack by 25%. Fenugreek is a proven remedy for improving digestion, reducing heartburn and skin inflammation.10. Whole Pepper (Gol Mirch): The sharp whole pepper we use to temper our dishes is a good source of Vitamin K and Iron. It is an effective carminative. It promotes the production of hydrochloric acid in the stomach and thereby proper digestion of ingested food. Another interesting quality is its ability to promote the breakdown of fat cells. Whole Peppers are hasdiaphoretic (promote sweating), and diuretic (promote urination). Not the least, Black pepper is an antioxidant and posseses antibacterial properties.Mamta Singh is a certified fitness instructor and sports nutritionist. Related Items
The Australian government has increased the earning threshold that would enable immigrants to sponsor their relatives’ visa applications. The new scheme, which became active on April 1, aims to ensure that sponsors can support the new migrants themselves, says the government.The country has been embroiled various anti-immigration issues in the recent past, with Immigration Minister Peter Dutton saying earlier this month that he wants immigration cap to be lowered by 20,000 spots. Besides the hike in the minimum earning criterion, the Indian community in Australia is also fearing negative impact from the merging of visa for New Zealanders with the Skilled Independent program.The Indian community is calling the Turnbull government’s move to raise the earning sum for visa-sponsors as “discriminatory.” The earning threshold in the Assurance of Support Scheme has been nearly doubled by the Department of Social Services, SBS Punjabi reported.A couple in Australia will now have to earn combined $115,475 a year, as opposed to the previous figure of $45,185, to sponsor their parents’ visas. An individual will now need to earn $86,606 instead of $45,185.40. The figures are mandatory for some visa categories, such as parent, aged dependent, contributory parent and remaining relative visa.Indian migrants are aggrieved that the government made the change without announcement late last month. Jasvinder Sidhu, the founder of the Parent Long Stay Visa Committee (PLSVC), told SBS Hindi: “This is a discriminatory policy and will affect the Indian community the most. This new condition of higher income levels cannot be met by most Indian migrants. This means thousands of families will suffer and will not be united. It will divide many families forever and this is shameful.”Arvind Duggal, who was part of the core campaign committee, termed the move “disappointing,” the report said. He added: “It’s hard to believe the same government which promised migrants a fairer long stay visa just 10 days before elections is now trying their best to make family reunion as hard as possible, whether it is temporary or permanent.”Meanwhile, migrant agents are projecting that the government’s move to merge residency visa for New Zealanders with the Skilled Independent program will adversely affect Indian immigrants.The decision allows 10,000 New Zealanders, who have been living and working in Australia, to be a part of the annual allocation of 44,000 places in the skilled independent visa program, ABC News reported. The places have earlier mostly been taken by Asian candidates living overseas.The new move will provide a pathway for permanent residency for at least 10,000 New Zealanders annually without increasing the total number of visas.India stands to lose the most with the merging of Kiwi visa into the program.“It’s very simple, Indians have been receiving the most number of visas, any change would affect them the most,” Yatharth Bharadwaj from Lotus Migration in Adelaide told SBS Punjabi.The most number of visa applications under the skilled independent program in 2016-17 were from India. Out of 42,422 places, Indian migrants claimed 14,484 visas under the skilled independent program. Applicants from India topped the list of nationalities, with 38,854 visas (21.2 per cent) out of total 183,608 visas granted under Australia’s immigration program in 2017. In 2015-16, a total of 40,145 visas were granted to Indians. Related ItemsAustraliaNew Zealand
A historic city in Russia, Kursk, now has an Indian connection. Abhay Kumar Singh, who hails from Patna in Bihar, has now become a lawmaker in the Kursk city Assembly.Singh won the provincial election on a United Russia party ticket as a deputat in the Kursk city Assembly last month, India Today reported. A deputat is parallel to an MLA in India. In March this year, Russian President Vladimir Putin’s United Russia won the election, occupying more than three-fourth seats in the federal assembly.After joining Putin’s party in April last year, Singh got an opportunity to contest elections in 2018.“I was very impressed by the policies of Vladimir Putin as he has been able to bring back the clout of Russia in the world and so I felt that I should also contribute to his work,” Singh was quoted as saying by the Sunday Guardian.The businessman-turned-politician has slowly become a known face in Kursk. He came to Kursk to study medicine in the early 1990s. After he graduated from the Kursk State Medical University, Singh returned to Patna to practice medicine as a registered doctor. However, it did not work out and he came back to Kursk where he entered the pharmaceutical business, the publication reported.After pharmaceuticals, he tried his luck in the real estate sector and got involved in the local affairs in the city. He now owns business establishments in the town.Since being elected, Singh has been active on the social media, putting up posts on Facebook.Singh has also been instrumental in introducing his town to Indian culture. In 2015, he organized the first International Yoga Day in Kursk.“I am still interested in the political happenings in India, and I like Narendra Modi and Nitish Kumar. I want that relations between India and Russia always stay warm as they have been,” he added, the Sunday Guardian reported.Kursk is the capital of the Kursk region in Russia. It occupies an important place in history, as the biggest tank battle of World War II took place near Kursk in July and August of 1943. Kursk was left thoroughly battered in the war. However, the city today is an important contributor in the Russian economy with its iron, food processing and chemical industries. Related ItemsKurskRussia
Indian American serial entrepreneur Gurbaksh Chahal was taken into custody for violating his probation in a 2014 domestic violence case on Aug 31. He was ordered by the San Francisco Superior Court to immediately start serving his one-year sentence for the violation.Chahal, 36, will have to serve a six-month detention, which is 50 percent of the sentence awarded to him originally in 2014, according to the San Francisco District Attorney’s office. Judge Tracie Brown gave the decision two years ago to revoke his probation after he allegedly abused another woman at his penthouse in 2016.On Aug. 31, a tearful Chahal, who had been out on $250,000 bail, begged Brown to consider alternatives of sending him in custody but she remained unmoved about her decision.Chahal wept as he read out his statement, saying, “I’ve done everything in my power to give back to society.” He added that his foundation has helped hundreds of people, including women and victims of domestic violence, IndiaWest reported.Requesting the court for reconsidering the custody sentence, the serial entrepreneur said that his imprisonment will severely affect his family and business. “I desperately need my freedom,” he was quoted as saying by the publication.Referring to Chahal’s tearful statement, the judge said, “I don’t think it demonstrates a great deal of regard for the victims in this case.”The multimillionaire tech mogul, who was once named “America’s Most Eligible Bachelor” by the TV show Extra!, was facing two domestic violence-related charges. The first complaint of domestic violence was registered against him by his former girlfriend in 2013, who submitted before the police that Chahal had hit, kicked and slapped her 117 times in two hours. She also said in her complaint that he attempted to strangulate her.He was arrested in 2013 in San Francisco and was charged with 47 counts of felony. He pleaded guilty to two charges of battery and domestic violence, following which he was sentenced in 2014 to three-year probation and 25 hours of community service. He was also ordered to undergo a 52-week domestic violence rehabilitation program.Later in 2014, another girlfriend of Chahal, a South Korean immigrant, went to the police and complained that he kicked her several times. She added that he was threatening her to tell the authorities about her fake marriage with another man for getting a green card.The second attack happened while when he was on probation for the first case.San Francisco Superior Court judge then cancelled his probation in 2016 and ordered him to serve 12 months in county jail. He appealed in the California Supreme Court against the ruling, which has now been rejected.The second accuser never came to court during the hearing, as she returned to South Korea.“Had the second accuser been found, Chahal would have faced domestic violence charges which impose a much higher sentence. We are satisfied with today’s outcome,” Max Szabo, a spokesman for the San Francisco District Attorney’s office, told the publication. Related Itemsdomestic abuseIndian Americanwomen’s rights
Three Northern California residents of Indian-origin were sentenced on Nov. 12 by U.S. District Judge Garland E. Burrell Jr. for crimes relating to their involvement in a mortgage fraud scheme, U.S. Attorney McGregor W. Scott said.Surjit Singh, 72, of Dublin, was sentenced to 11 years and three months in prison, his son, Rajeshwar Singh, 44, of Pleasanton, was sentenced to 11 years and three months in prison on four counts of mail fraud, four counts of bank fraud, and four counts of false statements on loan and credit applications. Anita Sharma, 56, of Gilroy, was sentenced to three years and 10 months in prison on two counts of mail fraud, two counts of bank fraud, and two counts of false statements on loan and credit applications. Surjit Singh was ordered to pay a $2 million fine, $698,787 in restitution, and $847,000 in forfeiture. Rajeshwar Singh was ordered to pay a $1 million fine, $928,287 in restitution, and $838,399 in forfeiture. Anita Sharma was ordered to pay $603,180 in restitution and $30,000 in forfeiture.According to a release by the Attorney’s office for Eastern District of California, in 2006 and 2007, Surjit Singh recruited individuals with good credit to act as straw buyers for residential properties owned by his family members and associates. Rajeshwar Singh, a licensed real estate agent, assisted in the scheme by submitting loan applications for the straw buyers. Anita Sharma, a dental assistant at the time, was one of the straw buyers. Because Sharma and the other straw buyers could not afford the homes based on their true incomes, the Singhs submitted fraudulent loan applications and supporting material including false statements about the straw buyers’ income, employment, liabilities, and intent to occupy the homes as their primary residences to lending institutions.At least 14 properties were involved in the scheme, the release said. Anita Sharma alone purchased five homes in San Jose, San Ramon, Elk Grove, Sacramento, and Modesto. Other straw buyers purchased or refinanced properties in Stockton, Modesto, Patterson, Lathrop, and Tracy. All these homes were ultimately either foreclosed upon or sold in a short sale where the bank lets homeowners sell their homes for less than is owed on the mortgage.Sharma was paid for her involvement in the scheme. Rajeshwar Singh received financial benefits through broker commissions for the transactions and as the seller of seven of the properties. He also continued to occupy the San Ramon property at a time when Anita Sharma should have been living there. Surjit Singh benefitted through payments out of escrow directed to shell companies, such as SJR Investments and BK Investments, which were associated with his daughter and significant other, whose initials are SJR and BK respectively. These payments were purportedly for contracting services, which did not occur. He also benefitted through rental payments made to him and his significant other by the renters of the homes, as the straw buyers were not living in the homes. In addition, many of his family members received money by selling properties and had money directed to them out of escrow. According to court documents and evidence produced at trial, the defendants were responsible for the origination of more than $9.3 million in fraudulently procured residential mortgage loans.While Surjit Singh is in custody, Rajeshwar Singh and Anita Sharma are scheduled to self‑surrender on Jan. 9, 2019. Related Items
Mercedes driver Lewis Hamilton claimed pole position for the Malaysian Grand Prix, beating his teammate and championship rival Nico Rosberg by four tenths of a second in qualifying on Saturday.Hamilton headed Mercedes’ first-ever front-row lockout in Malaysia and set a new lap record at the Sepang International Circuit with a time of 1 minute, 32.850 seconds.While Hamilton has been unconvincing in race starts this season, taking pole position should boost his confidence as he seeks to make up an eight-point deficit to Rosberg in the drivers’ championship.Red Bull drivers Max Verstappen and Daniel Ricciardo qualified third and fourth respectively, ahead of the Ferrari pair Sebastian Vettel and Kimi Raikkonen.
Title holders Bayern Munich cruised to a 5-0 victory over Wolfsburg to grab top spot while last-placed Ingolstadt upset unbeaten Leipzig with a 1-0 win at the 14th round of Bundesliga football.Bayern recaptured the lead in Germany’s top flight football after Carlo Ancelotti’s men crushed hapless Wolfsburg 5-0 thanks to the brace from striker Robert Lewandowski on Saturday, reports Xinhua news agency.Bayern Munich assumed control against their passive visitors and needed only 18 minutes to break the deadlock as veteran winger Arjen Robben had all time and space to curl the ball from the edge of the box into the far post corner. (RB Leipzig beat Bayer Leverkusen to go on top of Bundesliga)The hosts gained momentum with the opener and doubled the lead four minutes later through Lewandowski, who capitalised on a deflected shot on target from midfielder Arturo Vidal to score from close range.Wolfsburg’s offence was unable to threat Bayern. After the restart, Bayern smoothed the way for the win as Lewandowski marked his 11th goal of the season, guiding team-mate Thomas Mueller’s shot on target in the 58th minute.Mueller then scored in the 76th minute before Douglas Costa rounded off the 5-0 win with a powerful shot from outside of the box in the dying minutes of the game. (Started from the bottom, now on top: The rise of Germany’s most hated club – RB Leipzig)With the result, Wolfsburg remained winless in fourth straight games, rooted at the 15th position.Last place Ingolstadt stunned Leipzig 1-0, who suffered their first loss of the season.advertisementWith the loss, Leipzig slipped from the first to second place while Ingolstadt climbed from 18th to 17th.Elsewhere, Werder Bremen shocked third-placed Hertha Berlin 1-0 as Max Kruse netted the only goal of the match. (From predators to prey, Bayern Munich must turn corner)Dortmund managed a point against Cologne with a 1-1 draw. Dortmund’s Marco Reus’ late goal cancelled out Colgne’s Anthony Modeste’s early opener.Hamburg sealed their second straight win with a 1-0 victory over Augsburg. Freiburg reaped a 1-0 victory thanks to Nils Petersen’s penalty against Darmstadt, who slipped to the bottom of the standings with the defeat.
Germany defender Mats Hummels has hit out at the media and fans for disrespecting the 2014 World Cup winners.Joachim Low’s side are currently on a poor run of form and sit at the bottom of their Nations League group after failing to score against France and the Netherlands. Those bad results, combined with their worst World Cup performance since 1938 has seen the players and coaching team come under intense scrunity at home and abroad.Despite the bad results, Hummels believes that Germany’s performances have not been as bad as critics are claiming and called for understanding from the supporters. Editors’ Picks Man Utd ready to spend big on Sancho and Haaland in January Who is Marcus Thuram? Lilian’s son who is top of the Bundesliga with Borussia Monchengladbach Brazil, beware! Messi and Argentina out for revenge after Copa controversy Best player in MLS? Zlatan wasn’t even the best player in LA! “They’re attacking everything right now, it’s disrespectful in my opinion,” Hummels told Sport1. “It’s actually disrespectful of what the players are showing. It’s not that we are living somehow in the past. It is still true that we have a really good team. We have a lot of top players and usually a good national team, but we are being treated like full-time amateurs. “We have to live with that, and that will always be the case in football with the media and the fans. We have to deal with this disrespect.”It’s a mixture of bad luck and the failure to convert chances in attack, but three goals is too many. In my opinion, we have not played a bad game since the World Cup, but we did not get good results. “We did not play well and did not get good results at the World Cup. The mood in the dressing room was a bit different. We’re playing well but failing to reward ourselves, and of course we made mistakes on the goals we conceded. The big picture is not bad.”Germany can return to winning ways against France on Tuesday where a big win would actually see them move to the top of Group 1. Hummels knows that traveling to face the World Cup winners will be difficult and urged Die Mannschaft not to allow the hosts to take an early lead.”We’re playing against the reigning world champion in France, which will not be an easy task again,” the Bayern Munich defender continued.”First of all, the performance has to be right, but the result has to be right now too. We have to win in France, we can not go behind. It’s the classic case of we have to make our own luck.”France host Germany at the Stade de France on Tuesday, October 16.
New Delhi, May 3 (PTI) Two-time Asia Pacific Rally champion, Gaurav Gill, is hoping to become the first Arjuna awardee from Indian motorsports after the FMSCI recommended him for the sporting honour for the second time in three years. “Yes, we have recommended him for the honour. He deserves the award and hopefully he will get it this time,” FMSCI president Akbar Ebrahim confirmed to PTI. Performances of last four years will be taken into consideration before the recipients of the coveted award are picked. Gill, who won the series opener in New Zealand last week, is the reigning APRC champion and won the trophy for the first time in 2013. Performances of last four years will be taken into consideration before the recipients of the coveted award are picked by the Sports Ministry appointed committee. PTI BS BS
Continue Reading Previous Embedded vision builds on specialized co-processorsNext Hyperstone releases FlashXE technology for maximum reliability of 3D NAND Renesas Electronics and Integrated Device Technology announced the successful completion of Renesas’ acquisition of IDT. Together with IDT, Renesas will now deliver an even broader range of leading-edge technology and embedded solutions by combining IDT’s RF, high-performance timing, memory interface, real-time interconnect, optical interconnect, wireless power and smart sensors with Renesas microcontrollers, system-on-chips and power management ICs. This combined portfolio enables the creation of new classes of products and solutions in fast-growing, data-economy applications across different verticals, including industrial, infrastructure and automotive segments, for customers and partners across the globe.To immediately showcase how Renesas and IDT’s complementary product portfolios work together to deliver comprehensive solutions, Renesas and IDT developed 15 “Winning Combinations,” compelling Renesas-plus-IDT product combinations that capture and highlight the technological advantages Renesas and IDT provide as a combined company. Examples of Winning Combinations include IDT automotive timing plus Renesas R-Car processor solutions for automotive infotainment applications, an IDT gas sensor plus Renesas MCU for IoT building automation air quality control and other Winning Combinations for base station, wireline and server applications. Renesas is committed to a smooth and swift integration of the two companies and continuation of technical support and future product development for IDT’s analog mixed-signal products.Share this:TwitterFacebookLinkedInMoreRedditTumblrPinterestWhatsAppSkypePocketTelegram Tags: Chips & Components
Landing Page Design Originally published May 19, 2014 2:30:00 PM, updated February 01 2017 So you’re reading up on creating your first landing page, and everything seems like a no-brainer. Great headline? Check. Form that’s the proper length? Check. Customized “submit” button? Check, check, check. Then you see “trust seals.” You stop. You’re not sure what that means or if you need to include them on your landing page.The other suggestions seem simple — this one’s out of left field. So what do you do? Here’s what you need to know about trust seals (sometimes referred to as trust “symbols”) before slapping one on your landing page.What’s a Trust Seal?Turns out you’ve seen lots and lots of trust seals before, but you never realized you could use them in your marketing. Remember the last time gave over your credit card information on a website? Somewhere near the form fields where you put in your credit card information will usually feature one of these images:These are trust seals. They are there to help reassure you that your sensitive information is secure with the company and/or website you’re giving it to. In theory, once you see these on any landing page, you should feel much more secure giving over your information and converting on the form.But that’s not always what happens. Sometimes it might be successful … and other times, it might not. So you’ve got to figure out whether you should use one on your site or not. When Should I Use One?The best answer to this question is you don’t know if it’ll work until you try it. You’ve got to run A/B tests on your own landing pages to figure it out because your business is different from every other one that’s run this before. (Don’t know how to run an A/B test? We’ve got some simple instructions here.) If you wanted to get an idea of what you could expect out of the test before you run it, think about what kind of information you’re asking people to give up in the form. Is it sensitive information like credit card numbers, home phone numbers, or social security numbers? I’d venture a guess that a trust seal could work wonders. Are you just asking for an email, and nothing else? Adding a trust symbol could be overkill — people might wonder what you would’ve done if there weren’t a trust seal. Moral of the story? Trust seals can be great on your landing pages — or they can flop. It’s up to you to figure it out from here. 😉 Image credits: Arrested Development Wiki, Baymard Institute Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:
ScreenwriterMarketer Deliver a moral to the storyBenefit statements Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Create an obstacle to overcome Suggest a problem to solve Offer a reflection characterOffer customer testimonials So, it turns out that Hollywood screenwriters have quite a lot in common with professional marketers.First of all, there are thousands (if not millions) of both of them, all trying to make a living through forging a connection with an audience. Both the screenwriter and marketers’ job is to connect with a particular audience in order to increase sales, whether it’s box office tickets or machine parts, their jobs are very similar.Most recognize the need to emotionally connect with their audience and most recognize the importance of key ingredients to their job including the need to: Be Human, Be Vulnerable and Be HonestThe temptation to showcase your products and services as the best thing since sliced bread can be overwhelming. Naturally, as a storyteller charged with adding value to your business, it’s natural to live in the world that talks about the benefits of what you’re selling and why it’s so amazing.Something that virtually nobody does is write about a situation that went wrong. Why would you ever reveal your flaws or failures? How would that help you sell more product?When we fail, we chalk it up to experience, we learn and we move on. If you can talk about those epic failures honestly, you can also demonstrate how you’ve become better and more valuable because of those experiences.When is the last time you saw a case study page on a website listing a long line of epic failures? You’ll certainly stand out from the crowd, endear yourself to your audience and probably become more credible to them than by talking about a string of victories.When you’re honest about your shortcomings it inspires two reactions in the people you’re talking to. You come across as caring (and you are, right?) because your end customers’ experience with your brand matters to you. Being honest about your flaws shows that you don’t want them to be disappointed.Secondly, people start to trust you. If you’ve nothing to hide then people have no reason to be suspicious of you. If you’re not wheeling out the smoke and mirrors to try and blindside your customer base then you instantly become more likable. The old adage that people buy from people they trust has never been truer when it comes to laying it all out in the open.Dove took the bull by the horns when it comes to making themselves vulnerable as a brand. Exposing the beauty industry’s obsession with using a very limited selection of women in their advertising and marketing, Dove redressed the balance by using a wider selection of female models to sell their products. This move took guts because they implicated themselves as colluding in a long-criticized advertising standard while also taking clear and transparent steps to move beyond it. And now? They have a digital community of millions of loyal and inspired customers all over the world. Sometimes vulnerability can be very worth it!The Bottom LineSo, ‘Save the Cat’ or ‘Save your Marketing’? You’ll have to decide that one but I know it gave me plenty of food for thought during the research phase of writing Getting Goosebumps. It turns out marketers have a lot more in common with other professional storytellers than you might initially presume.I’ve read the tricks and techniques of stand-up comedians, political leaders and even professional pick up artists during the writing of the book. It turns out that, as a profession, marketing has a lot to learn from all corners of the storytelling world. Yep, even pick up artists…If you have come across any other examples of professions that us marketers can learn from to make us better storytellers, I would love to hear about it.And finally, I’d also love to know what you think of our finished book, Getting Goosebumps. It includes more insights into how marketers can connect emotionally with an audience with tons of great examples from different industries about how to craft a compelling story.Start to really understand your audience and figure out exactly who they are by downloading our free guide to persona and empathy mapping. You’ll win their hearts and minds once you start crafting great content just for them! Buyer Personas Originally published Jun 17, 2015 4:00:00 PM, updated February 01 2017 Both are storytellers. Unfortunately most of them, despite being decent storytellers, are failing to make that emotional connection sufficiently to make a difference and this is of particular interest to me.The mechanics of a good story have been studied and well documented in both worlds, yet still there is a wealth of stories that just don’t cut the mustard.Now I love movies, I love writing about marketing and I’m sometimes also guilty of procrastinating over one to talk about the other. One particular afternoon I was having lunch with a friend during a break from researching my book, Getting Goosebumps. Whilst chatting about what I should have been doing at the time, my good friend, Glynn was listening to me draw parallels between movies and marketing and started to get quite excited. At first, I thought his excitement was due to such a profound parallel I was drawing, however it turned out to be something else. Randomly, Glynn had just read a brilliant book about Hollywood screenwriting. He read this book in less than 48 hours, couldn’t put it down, and the same was about to happen to me. Amazon Prime served me well and in less than a day I was part man, part book for 48 hours too.The mechanics of good marketing storytelling seem to be a little more basic than the twists and turns, sub-plots and character development you can find in Hollywood. However, I was convinced the two worlds had more to offer each other and this book was about to let me in on the secret that Hollywood had kept from marketers for far too long.Hollywood screenwriters have been ‘saving cats’ for years – this was the one thing I’d been looking for… Let me explain.The late Blake Snyder, author of ‘Save the Cat’, sums up the reason for some movies being a hit and others being a complete flop, regardless of budget, lead actors, special effects and every other whistle and bell that Hollywood has to offer.If you don’t like the hero, you don’t like the movie.Snyder explains that in the first 10% of all successful Hollywood movies, something happens, something is said or the hero does something to provide a very good reason for the audience to like them. He calls this, the ‘Save the Cat’ moment.Now, this doesn’t mean all heroes need to physically save a cat from a tree (although that would probably work). But they do need to do something that operates along the same principle.Even if the hero is the meanest, most evil genius on the planet, if they do something to endear themselves to the audience in the first 10% of the movie, the audience can settle down, content that they like the hero and the story can continue to unfold.A Modern ExampleDisney writers are old masters at this concept. When they first wrote Aladdin, they faced a problem. Aladdin was originally a thief; he stole things from people for his own benefit and he wasn’t such a likable guy. After several re-writes of the screenplay, the opening sequence now included Aladdin stealing some food, only to give it to a couple of street urchins that were in greater need than him.Just to make sure the likeability factor was as high as possible, the two street urchins immediately found themselves in danger, about to be whipped by a rich suitor for the princess. Who steps in to catch the whip and get the children out of harm’s way? Why it’s our hero, Aladdin, of course!Aladdin is now safe to continue with the main plot with the full backing of the audience. We like him, we want him to win and it’s all due to the addition of the ‘Save the Cat’ scene.I could write about these examples all day. Top Gun – Maverick flew back to guide Cougar home after he freaked out at nearly being killed by enemy Migs, despite being low on fuel. Heist – Gene Hackman leaves his mask off during a robbery in order to distract an innocent woman in the bank, despite being caught on the security cameras. You get the idea now, right? OK, so now you’re in on the secret mechanism used by great Hollywood screenwriters, what do you do with this information, apart from shout, ‘Save the Cat’ every time you see the scene in a film! (It’s a great game to play but only if everyone is in on it – don’t do this in movie theaters without being prepared to be thrown out!).How can us marketers use this technique within our story telling to encourage your audience to like your brand right from the start?Set the Scene and Provide ContextTake a sufficient amount of time to set up a scenario before jumping straight into the features and benefits of your product or service. Your audience needs to understand the relevance of your story and its apparent value to someone else before you can talk about yourself.It’s really important for brands to pay attention to context when storytelling. You could be creating amazing content every day but if you’re putting it in front of the wrong people it’s meaningless. In today’s saturated marketplace, personalized, relevant and contextually appropriate marketing is how you get your audience to love you from the off!Be FunnyConsider using humor in some way to explain a situation or to break the ice with your audience. humor is a great way to draw your audience in to a story before they’ve decided whether to buy into the whole shooting match just yet.Humor is such an important and fundamental aspect to the human personality. It’s a direct and authentic way into a potential customer’s emotional decision making. Most buying decisions are emotional ones, so if you can provoke some humor then you’re well on your way to engaging with your audience and they’re more likely to remember you that way.In Hollywood, writers sometimes use humor as the single redeeming feature of an otherwise unlikable character to make the audience laugh and find something to like about the character. We’ve all met grumpy angry characters before – the world is full of people that just aren’t very nice. But, if they have a sharp wit and they can make you laugh, their jokes save the day every time.Danny DeVito has played many a leading role whereby he’s a horrible, angry man. In ‘Twins’, we’re introduced to him sleeping with someone else’s wife, he double crosses Arnie and steals from him multiple times. But, he’s got this amazing angry wit that’s just so likable. The second the audience sees this side to him that, believe it or not, is his ‘Save the Cat’ moment!A brilliant example of a brand that wasn’t afraid to inject some humor into their marketing is television channel TNT. They set up a big red button on a podium in the middle of a quiet, unremarkable square in Belgium. Above it hung a sign, in the shape of a giant arrow, saying “Push to add drama.”People being people, it wasn’t long before a curious passer-by took the plunge and pressed the mysterious button. What follows is a sequence of increasingly weird events, a fight between a paramedic and a cyclist, a football team carrying a man on a stretcher, a woman in shocking red underwear riding a motorbike, all topped off with a banner that falls from a nearby building, proudly proclaiming “Your Daily Dose of Drama : TNT”Why does it work? Well, who could possibly forget something so out of the ordinary, ratcheting up the tension on an unsuspecting public? When the marketing message is revealed it is filled with knowingness and a natural sense of humor that you’ll struggle to forget the scenes you’ve just seen. As marketers, if you can be fun and memorable, that’s half of your battle won! Define a heroDefine a brand Provide a goal to strive for Provide a goal to strive for Be Brilliant at SomethingWe all admire an outstanding talent or ability. It can be as simple as Marty demonstrating how good he is at skate boarding at the start of ‘Back to the Future’ or Mitch McDeere, clearly being the outstanding, superior A-grade law student that everyone wants to hire at the start of ‘The Firm’.You don’t have to be lovable to be liked if you’re a genius. However, this one comes with a health warning. If straight out of the blocks you lead with, ‘look at me I’m amazing’ it can be very difficult to recover and the audience can be turned off quickly.I recommend demonstrating your genius carefully by using your customer as the hero, or even portray the genius of your customer for using you as the solution to their problem. Nobody likes a smart-ass so be careful how you showcase your brilliance.Mitch was also waiting tables to pay for college. Marty was cool, but also a flake who was caught being late for school which gave us insight into the endearing character flaws and traits we could also identify with.One of my all-time favorite examples of a brilliant brand being…well, brilliant while simultaneously making their customers the hero of their story, is WestJet Airlines’ 2013 Christmas marketing campaign. This is an example we look really deeply into in Getting Goosebumps.WestJet asked their passengers what they wanted for Christmas before they boarded a busy, holiday time flight using an interactive Santa on a TV screen. A nice touch? Sure! But that’s not where it ended.In the time it took the flight to get from Toronto to Hamilton, WestJet had bought every passenger’s Christmas wish, which were left gift-wrapped and waiting for them on the luggage belt. You don’t really have to look any further to find a brand that knows exactly how to make their marketing all about their customers, while managing to make themselves look pretty brilliant in the process.As viewers we’re left in no doubt that this is a business that cares.
Shillong Lajong held defending champions Minerva Punjab FC to a 2-2 draw at home in the I-League as the Punjab club played almost the entire second half with 10 men on the pitch on Friday.While Minerva as usual wanted to press high, try to defend and search for opportunities, Lajong put up some brilliant eye-catching football for their home crowd.Ghanaian William Opoku and Nigerian midfielder Philip Njoku scored for Minerva while Buam and Allen Nongbri got on the scoresheet for the hosts.From the outset, it was clear that the champions would press high and the hosts seemed to be wanting to build patiently from the back with small ground passes between themselves.Lancine Toure got to the end of a free-kick with his head, which has so far accounted for two goals in the campaign, and another corner with his feet, but both were off target.Also read – I-League: Mohun Bagan beat Real Kashmir FC to climb to 2nd spotThen Njoku put through William Opoku inside the box with a lovely long ball from midfield but the Ghanaian failed to reach the end of it for Neitho in the Shillong goal to collect.In the 24th minute, quite against the run of play, the hosts went ahead thanks to a defensive error from the champions.On the counter, Phrangki Buam was first sent on his way on the left flank but the ball seemed to have been comfortably covered by Deepak Devrani, playing his first game of the season. The rust showed as the burly defender played a callous back-pass towards his goalkeeper, but it was so feeble that a chasing Buam intercepted it, ran inside the box and floated the ball neatly over an onrushing Arshdeep for a quality finish.advertisementNjoku was having a good game and he again put in a wonderful cross for Opoku in the 35th minute, but the latter’s header with the goalkeeper off his line and beaten, lacked direction. Opoku was again in the clear when Jagpreet put him through inside the box with a deft lob over the defenders, but his strike could not avoid the body of defenders in front and went wide again.Shillong then doubled their lead in the 44th minute, this time with a wonderfully constructed counter-attacking move. Buam was who initiated it this time, running through the middle to find Samuel Lyngdoh free on the right and Allen Nongbri making a wonderful overlapping run from the left back position. Buam went right to Lyngdoh who then crossed to Nongbri inside the box on the left, for the defender to bring about another calm finish, tapping past Arshdeep with his left boot.The youngsters from Shillong were clearly enjoying themselves and perhaps a little casual and carefree approach just before half-time led to their lead being reduced.In the second minute of added time, Edafe chased a long ball from just inside the Shillong half, into their box and Neitho charged out to intercept but muffed up. With the goal unguarded, Edafe passed from the left to a more centrally located Opoku inside the box, whose powerful strike went in after hitting a diving Neitho and a Lajong defender on the way. It was the last kick before the half-time whistle.The second-half began in utter confusion. It first seemed that Minerva had made three changes, to begin with – Akash Sangwan, Nigerian Bala Dahir and Ivorian Alexandre Kouassi in place of Deepak Devrani who made that blunder with the first goal, Jagpreet and Akashdeep Singh.However a minute later, Bala Dahir was found to be sitting on the bench again as the Minerva management had miscalculated and were playing with six foreigners on the pitch, instead of the allowed five. As a result, they had to now play the game with 10 men on the pitch.That did not stop the champions from going all out for the equaliser though. Kouassi was adding a lot of zest down the right flank and Opoku was guilty of squandering a couple of more chances.Shillong,meanwhile, seemed content to be soaking in the pressure and attacking.Minerva finally got their equaliser in the 75th minute after some scrappy defending from Shillong. Njoku passed the ball forward to Kouassi on top of the Shillong box on the left. Kouassi wanted to play further to the left, but the ball deflected off Aibhan and came back in where Kharsong came up with a weak clearance.An onrushing Njoku, who had Kharsong’s clearance bounce favourably off his chest in front of him, took a touch and unleashed a powerful strike to bulge the back of the net.advertisementAlso watch –
Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Apr 6, 2016 10:00:00 AM, updated February 01 2017 Ecommerce Marketing You can set your small business apart in several ways, from your brand to the quality of your products. Still, even if you’re the top small business in your city, your audience is limited. How can you grow beyond the borders of your town? Now you’re probably considering an ecommerce option for your company. As with starting a business, adding online shopping is a whole new endeavor. Sure, you have your brand and your products taken care of, but there are a million new tasks to complete and even more things to learn. Why should you take the plunge?1) Larger Customer BaseWe touched on the potential for a larger customer base, but it’s important to realize just how large that base might become. With excellent inbound techniques, including stellar SEO, and a robust CMS, a small business could grow into a global powerhouse.Scaling for growth is important for small businesses that turn to ecommerce models, because the potential reach for online shops is unlimited. While there is never the promise your company will grow to Amazon-like greatness, the possibility is always there.2) Customers Choose Ecommerce The number of online shoppers has increased sharply within the past few years. Just three years ago, 36% of American shoppers completed their holiday shopping online. Last Christmas, that number jumped to 61%. Keep in mind, that’s only holiday shoppers that did all or most of their shopping online. If we study the number of people who’ve made at least one online purchase, the percentage would skyrocket. Even 39% of shoppers who prefer stores will investigate prices and brands online before buying.3) Online Shopping Offers More OptionsA large percentage of shoppers, 93% to be exact, actually prefer local business who offer online shopping. These buyers want to find something unique that’s not available anywhere else, but they still want the convenience of online buying. Others like to buy online and pick up at their local retailer.4) Lower Labor and Tax CostsExpanding your business could mean opening more retail spaces, which brings its own set of challenges and costs. Staff, rental, and inventory equals a lot of overhead. An online presence can help expand beyond your one location without the addition of staff or retail space. In addition, tax regulations are different for each state, so sales taxes and income taxes, while tricky, could add up to less than physical stores might incur. 5) Easier to CompeteMarketing and SEO play a huge part in growing an online presence. Think about it: you already provide better products and services than the big guys. Why wouldn’t a buyer choose you over the local chain mega-mart? Right now, they won’t choose you because they can’t find you. If they could find you… Well, you’d have those buyers locked down. If you’re still on the fence, investigate the possibilities. There really is no better way to grow your small business into a true force of retail than opening an e-tail branch to serve your buyers’ needs.
S1, S2, A3Strategic Democratic LeadershipAutocratic LeadershipLaissez-Faire LeadershipStrategic LeadershipTransformational LeadershipTransactional LeadershipCoach-Style LeadershipBureaucratic Leadership Then, I’ll show you a leadership style assessment based on this post’s opening sentence to help you figure out which leader you are.1. Democratic LeadershipCommonly EffectiveDemocratic leadership is exactly what it sounds like — the leader makes decisions based on the input of each team member. Although he or she makes the final call, each employee has an equal say on a project’s direction.Democratic leadership is one of the most effective leadership styles because it allows lower-level employees to exercise authority they’ll need to use wisely in future positions they might hold. It also resembles how decisions can be made in company board meetings.For example, in a company board meeting, a democratic leader might give the team a few decision-related options. They could then open a discussion about each option. After a discussion, this leader might take the board’s thoughts and feedback into consideration, or they might open this decision up to a vote.2. Autocratic LeadershipRarely EffectiveAutocratic leadership is the inverse of democratic leadership. In this leadership style, the leader makes decisions without taking input from anyone who reports to them. Employees are neither considered nor consulted prior to a direction, and are expected to adhere to the decision at a time and pace stipulated by the leader.An example of this could be when a manager changes the hours of work shifts for multiple employees without consulting anyone — especially the effected employees.Frankly, this leadership style stinks. Most organizations today can’t sustain such a hegemonic culture without losing employees. It’s best to keep leadership more open to the intellect and perspective of the rest of the team.3. Laissez-Faire LeadershipSometimes EffectiveIf you remember your high-school French, you’ll accurately assume that laissez-faire leadership is the least intrusive form of leadership. The French term “laissez faire” literally translates to “let them do,” and leaders who embrace it afford nearly all authority to their employees.In a young startup, for example, you might see a laissez-faire company founder who makes no major office policies around work hours or deadlines. They might put full trust into their employees while they focus on the overall workings of running the company.Although laissez-faire leadership can empower employees by trusting them to work however they’d like, it can limit their development and overlook critical company growth opportunities. Therefore, it’s important that this leadership style is kept in check.4. Strategic LeadershipCommonly EffectiveStrategic leaders sit at the intersection between a company’s main operations and its growth opportunities. He or she accepts the burden of executive interests while ensuring that current working conditions remain stable for everyone else.This is a desirable leadership style in many companies because strategic thinking supports multiple types of employees at once. However, leaders who operate this way can set a dangerous precedent with respect to how many people they can support at once, and what the best direction for the company really is if everyone is getting their way at all times.5. Transformational LeadershipSometimes EffectiveTransformational leadership is always “transforming” and improving upon the company’s conventions. Employees might have a basic set of tasks and goals that they complete every week or month, but the leader is constantly pushing them outside of their comfort zone.When starting a job with this type of leader, all employees might get a list of goals to reach, as well as deadlines for reaching them. While the goals might seem simple at first, this manager might pick up the pace of deadlines or give you more and more challenging goals as you grow with the company.This is a highly encouraged form of leadership among growth-minded companies because it motivates employees to see what they’re capable of. But transformational leaders can risk losing sight of everyone’s individual learning curves if direct reports don’t receive the right coaching to guide them through new responsibilities.6. Transactional LeadershipSometimes EffectiveTransactional leaders are fairly common today. These managers reward their employees for precisely the work they do. A marketing team that receives a scheduled bonus for helping generate a certain number of leads by the end of the quarter is a common example of transactional leadership.When starting a job with a transactional boss, you might receive an incentive plan that motivates you to quickly master your regular job duties. For example, if you work in marketing, you might receive a bonus for sending 10 marketing emails. On the other hand, a transformational leader might only offer you a bonus if your work results in a large amount of newsletter subscriptions.Transactional leadership helps establish roles and responsibilities for each employee, but it can also encourage bare-minimum work if employees know how much their effort is worth all the time. This leadership style can use incentive programs to motivate employees, but they should be consistent with the company’s goals and used in addition to unscheduled gestures of appreciation.7. Coach-Style LeadershipCommonly EffectiveSimilarly to a sports team’s coach, this leader focuses on identifying and nurturing the individual strengths of each member on his or her team. They also focus on strategies that will enable their team work better together. This style offers strong similarities to strategic and democratic leadership, but puts more emphasis on the growth and success of individual employees.Rather than forcing all employees to focus on similar skills and goals, this leader might build a team where each employee has an expertise or skillset in something different. In the longrun, this leader focuses on creating strong teams that can communicate well and embrace each other’s unique skillsets in order to get work done.A manager with this leadership style might help employees improve on their strengths by giving them new tasks to try, offering them guidance, or meeting to discuss constructive feedback. They might also encourage one or more team members to expand on their strengths by learning new skills from other teammates.8. Bureaucratic LeadershipRarely EffectiveBureaucratic leaders go by the books. This style of leadership might listen and consider the input of employees — unlike autocratic leadership — but the leader tends to reject an employee’s input if it conflicts with company policy or past practices.You may run into a bureaucratic leader at a larger, older, or traditional company. At these companies, when a colleague or employee proposes a strong strategy that seems new or non-traditional, bureaucratic leaders may reject it. Their resistance might be because the company has already been successful with current processes and trying something new could waste time or resources if it doesn’t work. Employees under this leadership style might not feel as controlled as they would under autocratic leadership, but there is still a lack of freedom in how much people are able to do in their roles. This can quickly shut down innovation, and is definitely not encouraged for companies who are chasing ambitious goals and quick growth.Leadership Style AssessmentLeaders can carry a mix of the above leadership styles depending on their industry and the obstacles they face. At the root of these styles, according to leadership experts Bill Torbert and David Rooke, are what are called “action logics.”These action logics assess “how [leaders] interpret their surroundings and react when their power or safety is challenged.”That’s the idea behind a popular management survey tool called the Leadership Development Profile. Created by professor Torbert and psychologist Susanne Cook-Greuter — and featured in the book, Personal and Organizational Transformations — the survey relies on a set of 36 open-ended sentence completion tasks to help researchers better understand how leaders develop and grow.Below, we’ve outlined six action logics using open-ended sentences that help describe each one. See how much you agree with each sentence and, at the bottom, find out which leadership style you uphold based on the action logics you most agreed with.1. IndividualistThe individualist, according to Rooke and Tolbert, is self-aware, creative, and primarily focused on their own actions and development as opposed to overall organizational performance. This action logic is exceptionally driven by the desire to exceed personal goals and constantly improve their skills.Here are some things an individualist might say:I1. “A good leader should always trust their own intuition over established organizational processes.”I2. “It’s important to be able to relate to others so I can easily communicate complex ideas to them.”I3. “I’m more comfortable with progress than sustained success.”2. StrategistStrategists are acutely aware of the environments in which they operate. They have a deep understanding of the structures and processes that make their businesses tick, but they’re also able to consider these frameworks critically and evaluate what could be improved.Here are some things a strategist might say:S1. “A good leader should always be able to build a consensus in divided groups.”S2. “It’s important to help develop the organization as a whole, as well as the growth and individual achievements of my direct reports.”S3. “Conflict is inevitable, but I’m knowledgeable enough about my team’s personal and professional relationships to handle the friction.”3. AlchemistRooke and Tolbert describe this charismatic action logic as the most highly evolved and effective at managing organizational change. What distinguishes alchemists from other action logics is their unique ability to see the big picture in everything, but also fully understand the need to take details seriously. Under an alchemist leader, no department or employee is overlooked.Here are some things an alchemist might say:A1. “A good leader helps their employees reach their highest potential, and possesses the necessary empathy and moral awareness to get there.”A2. “It’s important to make a profound and positive impact on whatever I’m working on.”A3. “I have a unique ability to balance short-term needs and long-term goals.”4. OpportunistOpportunist are guided by a certain level of mistrust of others, relying on a facade of control to keep their employees in line. “Opportunists tend to regard their bad behavior as legitimate in the cut and thrust of an eye-for-an-eye world,” Rooke and Tolbert write.Here are some things an opportunist might say:O1. “A good leader should always view others as potential competition to be bested, even if it’s at the expense of their professional development.”O2. “I reserve the right to reject the input of those who question or criticize my ideas.”5. DiplomatUnlike the opportunist, the diplomat isn’t concerned with competition or assuming control over situations. Instead, this action logic seeks to cause minimal impact on their organization by conforming to existing norms and completing their daily tasks with as little friction as possible.Here are some things a diplomat might say:D1. “A good leader should always resist change since it risks causing instability among their direct reports.”D2. “It’s important to provide the ‘social glue’ in team situations, safely away from conflict.”D3. “I tend to thrive in more team-oriented or supporting leadership roles.”6. ExpertThe expert is a pro in their given field, constantly striving to perfect their knowledge of a subject and perform to meet their own high expectations. Rooke and Tolbert describe the expert as a talented individual contributor and a source of knowledge for the team. But this action logic does lack something central to many good leaders: emotional intelligence.Here are some things a diplomat might say:E1. “A good leader should prioritize their own pursuit of knowledge over the needs of the organization and their direct reports.”E2. “When problem solving with others in the company, my opinion tends to be the correct one.”Which Leader Are You?So, which action logics above felt like you? Think about each sentence for a moment … now, check out which of the seven leadership styles you embrace on the right based on the sentences you resonated with on the left. Originally published Jun 2, 2019 9:13:00 PM, updated June 03 2019 D3Transactional Leadership The more action logics you agreed with, the more likely you practice a mix of leadership styles.For example, if you agreed with everything the strategist said — denoted S1, S2, and S3 — this would make you a 66% strategic leader and 33% democratic leader. If you agreed with just S3, but also everything the alchemist said, this would make you a 50% transformational, 25% strategic, and 25% democratic leader.Keep in mind that these action logics are considered developmental stages, not fixed attributes — most leaders will progress through multiple types of leadership throughout their careers. Types of Leadership Styles “A good leader should always … “How you finish that sentence could reveal a lot about your leadership style.Leadership is a fluid practice. We’re always changing and improving the way in which we help our direct reports and the company grow. And the longer we lead, the more likely we’ll change the way we choose to complete the sentence above.Click here to download leadership lessons from HubSpot founder, Dharmesh Shah.But in order to become better leaders tomorrow, we need to know where we stand today. To help you understand the impact each type of leader has on a company, I’ll explain eight of the most common types of leadership styles in play today and how effective they are. O1, O2, E1, E2Autocratic S3Democratic Topics: I1, I2, I3, A1, A2Transformational D1Bureaucratic Action Logic SentenceLeadership Style D2, D3, E1Laissez-Faire Don’t forget to share this post!