Let’s say your sales results are off by 50 percent. You are literally producing half of your number. There are a few things you can do to improve your results and close the gap.First, you can double your activity. You can do twice as much work, which for many people may be exactly what is necessary.Second, you can double your effectiveness. You can double the size of the opportunities and double your win rates. This recipe will also produce an improvement, and it may also be a good choice.The first choice begins with an assumption that sales is strictly a numbers game. In this view, there is nothing but activity. More activity leads to more opportunities leads to more wins, and there is no reason to do anything except double up your prospecting efforts, which, again, may not be a bad idea for those who do too little to create the results they need.Choosing only to increase activity leaves out too many other factors to make it the only thing that one might do—or should do—to improve their sales results.The second choice begins with a different assumption than the idea that activity is the only thing necessary to producing results. Instead, this view is biased toward improving the effectiveness of the sales force or salespeople who are struggling. The training, development, and coaching that increase one’s ability to target their dream clients and create bigger opportunities isn’t easy to provide and it doesn’t produce results as fast as one might hope. But the upside of working on effectiveness is that it also improves win rates, and a higher percentage of wins against bigger opportunities improves results exponentially, almost invariably more than activity alone.The truth of the matter is that some people need more activity to produce the better results they need. Others need to improve their effectiveness to close the gap between their results now and the results they need, especially if they already have good activity.Some, however, need to improve their activity while they work on their effectiveness. The increased activity solves the problem that is low activity, and the additional reps provide them with the opportunity to practice the new mindsets and skills that will—eventually—lead to greater effectiveness. Essential Reading! Get my first book: The Only Sale Guide You’ll Ever Need “The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience.” Buy Now
Indian Prime Minister Narendra Modi arrived in Oman on the last leg of his three-nation tour on Feb. 11, and addressed the Indian diaspora at Sultan Qaboos Sports Complex in Muscat. Modi talked of his government’s policy of “minimum government and maximum governance” during his address, PTI reported.In his hour-long speech, the Indian PM took a dig at the Congress party and its “misgovernance” during its tenure. “The country cannot progress in the 21st Century with a style of misgovernance,” he said to the gathering. “The long list of scams (in previous regime) had harmed India’s image. We have worked hard to bring out the country from that phase of misgovernance.”Modi also appreciated the hard work done by Indian nationals in the development of Oman while addressing a crowd of 34,000 NRIs in Muscat. The two countries signed an agreement on cooperation between the Foreign Service Institute, Ministry of External Affairs, India, and Oman’s Diplomatic Institute. Modi rounded off his Oman tour with a visit to the Shiva temple and Sultan Qaboos mosque in Muscat.PM @narendramodi visited the Sultan Qaboos Grand Mosque in Muscat. pic.twitter.com/BdNmmJW19y— PMO India (@PMOIndia) February 12, 2018PM @narendramodi prays at the Shiva Temple in Muscat. One of the oldest temples in the region, it is situated in Muscat’s Matrah area and is said to have been constructed by merchants from Gujarat 125 years ago. It was renovated in 1999. pic.twitter.com/cB3lFm6Ygt— PMO India (@PMOIndia) February 12, 2018The script was no different during Modi’s visit to the United Arab Emirates. He addressed the Indian diaspora at Dubai Opera House on Feb. 11 morning. Emphasizing that the relationship between UAE and India isn’t just of trade, but of partnership as well, Modi unveiled the model of the first Hindu temple in Dubai, a city that is home to over three million Non-Resident Indians.“I believe this temple will not be only unique in terms of architecture and splendor, but will also give a message of ‘vasudhaiva kutumbakam‘ to people across the world,” Modi said at the unveiling of the temple. Talking about how Gulf countries have a “small India” in them, he said: “India is proud of the fact that more than 30 lakh Indians are part of the development process of Gulf countries.”Modi also talked about governance, GST, and demonetization, and how his government is helping fulfill dreams of common people. “We all have experienced days of disappointment, doubt and difficulty where we’ve felt nothing could work out. Earlier the common man would ask if something was possible. Today, within four years, we have changed that mentality and thinking. Today people ask, ‘Modi ji, tell us when it will happen’,” he said.The Indian PM also talked about the World Bank’s Ease of Doing Business’s ranking, in which India leapfrogged its way to the 100th rank. “In 2014, India was placed 142 in the Ease of Doing Business rankings. It was easier to spot us if we started from below. Today, we are ranked 100. India’s leap in World Bank’s Ease of Doing Business rankings from 142 to 100 is unprecedented. But we are not satisfied at this, we want to do better. We will do whatever it takes to make it possible.”We warmly welcome our state guest and valued friend, the Indian Prime Minister H.E. @narendramodi to the UAE. His visit reflects our longstanding historical ties and is testament to our friendly bilateral relationship. pic.twitter.com/NDn4GctynI— محمد بن زايد (@MohamedBinZayed) February 10, 2018Indian community gives a warm welcome to PM @narendramodi at the community reception in Dubai. pic.twitter.com/IRUgCAJZ4x— PMO India (@PMOIndia) February 11, 2018In UAE, Modi also met business leaders from Gulf Cooperation Council and talked of opportunities present in India. He also addressed the sixth World Government Summit, where he stressed upon the need for technology and using it with caution. He called for all the Asian countries to unite and share their experiences with each other for a better and developed future. Modi also met President Kyrgyzstan Sapar Isakov on the sidelines of the World Government Summit.PM @narendramodi met business leaders from Gulf Cooperation Council countries. He spoke at length about the economic opportunities in India and the series of reforms undertaken in the last 3.5 years. pic.twitter.com/Ne5qdHzafD— PMO India (@PMOIndia) February 11, 2018 Related ItemsModiOmanUAE
Global banks in the United Kingdom are bidding for a special work visa waiver after Brexit so that London’s position as a top international financial hub is not dented, Reuters reported.In a draft report by TheCityUK, which promotes the country’s financial services sector, the industry is demanding a new system under which international staff posted to the United Kingdom for less than six months will be able to come and go freely without having to apply for a work visa before they travel, the news agency reported, cited sources.This proposal is the core demand of the draft report, which tells the government that the finance sector must continue to attract top global talent because is it the biggest source of corporate tax revenue, accounting for 14 per cent of all tax revenue raised in the country.The report, which is the most detailed one compiled yet by Britain’s finance sector about its vision for immigration policy, has been shared with the Home Office and Treasury, according to the news agency.Executives in the City of London, home to global foreign exchange, bonds and fund management operations, and more banks than any other financial center, believe that a crackdown on immigration post Brexit will hamper their ability to find staff with the right skills, it added.The document is due to be formally unveiled at an event later this month where Immigration Minister Caroline Nokes is set to give a keynote speech, the report said.As per the current policies, UK companies can bring in employees from other European Union countries without the bureaucratic red tape that’s in place for a worker they hire from outside the bloc. The report is calling for an “enhanced” immigration system to treat European and non-European staff in the same way after the Brexit transition deal ends in 2020. It expresses concern that post Brexit, European Union nationals who want to work in the country will face the same inflexible “caps” or numerical curbs that non-EU nationals already face, which would only serve to worsen existing skill shortages.The report recommends that the United Kingdom should introduce a “flexible short-term immigration category” for employees of international banks, insurers, asset managers and related professions such as lawyers and accountants.As Britain is expected to outline its immigration rules later this year, the report urges the government to set out a broad, post-transition immigration policy by early 2019 so that companies have enough time to adjust. Related ItemsBrexitFinanceUnited Kingdom
South African leader Julius Malema has sparked controversy once again, after he said that most members of the Indian community in the country are racist.In his latest tirade against the Indian-origin people living in South Africa, the Economic Freedom Fighters (EFF) party leader also said that Indians were not as exploited as the black people during apartheid.“(The) majority of Indians hate Africans, (the) majority of Indians are racist, and we must never be scared to say that they are racist… I’m not saying all Indians, I’m saying the majority of them,” Malema said at a Youth Day event at Matlosana Stadium in Klerksdorp in the North West on June 16, iol.co.za reported.Talking about the difference in experiences of the two communities during apartheid, Malema said that Indians had all sorts of resources that Africans didn’t have, enca.com reported. “We were not oppressed the same,” he said.Malema added that Indians identify more with the white people, which is reflected in their support for the Democratic Alliance (DA).#EFFYouthDayRally Malema: Majority of the indians do not vote for Black -led parties. They do not vote for ANC, IFP, EFF or even UDM. They vote for DA because they see themselves closer to the white people.— Economic Freedom Fighters (@EFFSouthAfrica) June 16, 2018Malema also targeted Indian journalists for defending Ismail Momoniat, the Indian-origin National Treasury deputy director-general, after he was criticized by Floyd Shivambu, the EFF chief whip in parliament.“They deliberately distort what we say. I’m telling all those Indian journalists that organized a mob against us – we are not scared. You will fail. We are not made by the media – we are made by the masses of our people,” Malema added, according to enca.com.Shivambu had earlier this month ignited a war of words by saying that the constant presence of Momoniat at finance committee meetings, undermined African representativenes. Malema supported his partyman’s comments, saying, “Why is treasury always represented by an Indian when there is 80% African staff? Because there is a tendency [for] our Indian brothers to look down at Africans,” Mail and Guardian reported.Malema: When Floyd said Momo is undermining African leaders, he is correct because Indians have undermined Blacks but it is not of their doing because that was historically created by the Apartheid government.— Economic Freedom Fighters (@EFFSouthAfrica) June 14, 2018The EFF leader’s comments drew criticism from the South African Minority Rights Equality Movement (Samrem). Daleep Lutchman, the chairperson of the KwaZulu-Natal minority rights group, said they are considering filing a third case against Malema over his remarks. The group would meet to decide what charges to press against Malema for “going back to the apartheid system of classifying people by race,” Lutchman said, iol.co.za reported.The organization filed two cases against Malema after he made anti-Indian comments last year. “He made very divisive statements about Indians monopolizing the economy, underpaying workers and being worse than Afrikaners,” Lutchman added, according to the publication.Accusing Indians of racism, Malema had said last year that Indians exploited African workers. “This is not an anti-Indian statement, it’s the truth. Indians who own shops don’t pay our people, but they give them food parcels,” he was reported as saying while addressing supporters in KwaZulu-Natal.The EFF had come to Malema’s defence then, with party spokesperson Mbuyiseni Ndlozi saying: “Each time we come across the suffering and oppression of our people, we shall not mince our words, nor tiptoe around false minority feelings… the racism that African people suffer in the hands of many Indian businesses and families must be condemned and must come to an end.” Related ItemsDiasporaSouth Africa
Diwali is around the corner and the various events being organized all over the world show that the illustrious Indian festival has evolved into such a big global phenomenon that its name does not require much explanation. The festival, which celebrates the victory of good over evil, is associated with fireworks, sumptuous feasts, new clothes and bright lights in India, and Non-resident Indians have managed to include most of these elements in their celebrations as well. Take a look at the web pages of most Indian associations spread across the world, and you find a call to come together and take part in the bonhomie that the festival brings.Over the last decade or so, Diwali has become a part of the American lexicon, and due credit should be given to actress Mindy Kaling. Back in 2006, the Indian-origin actress directed an episode of American television series The Office, titled Diwali, and this helped popularize the festival among U.S. citizens. In 2006, The Office became perhaps the first American comedy series to showcase the festival of lights. A few years later, Outsourced, another popular American sitcom, also featured an episode dedicated entirely to Diwali.The extent of the popularity of the festival can be gauged by these facts:In September, Canada Post and India Post joined hands to issue stamps that celebrate Diwali. The stamps of both the countries featured a diya and fireworks in the background.In 2016, then U.S. President Barack Obama celebrated Diwali by lighting the first-ever diya at the Oval office. The White House first celebrated Diwali back in 2003.The same year, Australia’s iconic Sydney Opera House turned golden-hued to celebrate the festival of lights.Diwali is a holiday in countries such Fiji, Guyana, India, Malaysia, Mauritius, Myanmar, Nepal, Singapore, Sri Lanka, Suriname, Trinidad and Tobago, and in the Sindh Province in Pakistan.The evolution of Diwali into such a massive global festival stems, of course, from the large Indian workforce abroad, that has only increased over the last couple of decades. For instance, there were just 450,000 Indians living in the United States in the 1990s. The number grew to about 2.4 million in 2015, according to data from the U.S. Census Bureau and American Community Surveys. And for these millions who are away from home, celebrating Diwali is a way for them to get in touch with their roots, a time to connect with family and the local Indian community, and share good food, gifts, moments and memories.For Poornima K Nair, 30, a homemaker in the Netherlands, festivals such as Diwali are a time to teach her young son about India and its rich culture.“I’ve prepared him for Diwali by telling him stories that are narrated in the Puranas and its significance today,” Nair, whose husband works as a software professional in the country, says. “Besides lighting diyas and decking up our home, we will also attend one of the Diwali bashes being held by the Indian community in the Netherlands. That’s a great way to give him a taste of how Diwali is celebrated back home in India.”The United Nations headquarters building in New York lit up with a Diwali greeting and a diya on Oct. 30 2016.For most Indians, the highlight of Diwali is the fireworks. But that’s also one aspect of festivities that most NRIs miss, since many countries have restrictions on fireworks. “I definitely miss it,” says Divya Tarimala, a 29-year-old software engineer who works at Infosys in Austin, Texas. Recollecting the Diwali festivities she enjoyed with her family in Bengaluru, Tarimala says she loved “watching the whole sky light up,” something that Americans get to enjoy during the Fourth of July celebrations. The Diwali at Times Square event in the country, held last week, has gone on to become an occasion attended by thousands by people in its four-year history so far.VKM Das, 58, a Dubai-based engineer who has had stints in Libya, Nigeria and Azerbaijan, agrees. But what’s important, he says, is that young Indians growing up abroad get an opportunity to relive their traditions.“Living in a foreign land and preserving one’s traditions and culture is often difficult,” says Das. “But most NRIs try to give their children a sense of where they come from and festivals are a great way to do that. The various Indian associations spread across the world do a great job in replicating the festivals that we celebrate with such grandeur.”Bollywood songs have added to the luster of Diwali festivities. Most foreigners associate India with Bollywood, which is known for its over-the-top dance and song numbers, and gyrating to Hindi movie songs has now become part of celebrations on the occasion.It is not just Indians who take part in the cultural aspects of Diwali. According to Sachin Dinesh, a 22-year-old first generation Australian, a good number of local citizens are also now aware of the festival of lights, thanks to a wide coverage in the media.“You do see Australians joining the festivities, even though they are usually friends of Indian people. They are intrigued by it as it’s an extremely fun looking event,” says Dinesh, a chemical engineering student at the University of New South Wales. Earlier, Diwali celebrations were confined to one’s home, but now a lot of programs are organised in the main city area, says the Sydney resident. “Stalls of food are put up, and there is a stage where people perform dances, and everyone just gathers around to have a good time.”Not surprisingly, Diwali is a big deal even in countries that do not have a sizeable Indian population. For instance, even South Koreans love to take part in Diwali festivities, according to Indians in Korea (IIK), a non-profit organization with over 6,500 members.“First Diwali celebration of the Indian community took place in 2008,” said IIK president Dwarkaprasad Dayama. “This year, we will complete 10 years of Diwali celebration in SK. It is just about one of the biggest festival of India and liked by all. We also have Korean participants in our events as well as people from other nationalities. They also perform on Bollywood numbers during the program.”According to Dayama, the main reason behind the popularity of Diwali is that people love to come together, wear attractive ethnic wear and enjoy delicious Indian cuisine. Need one ask for more? Related ItemsDiwali celebrations abroadDiwali foreign countriesDiwali NRIsglobal DeepavaliLittle India
The Indian embassy in the United States is starting weekly Hindi and Sanskrit classes. The classes will be held in its premises in Washington D.C and will be free for the people, the Indian Embassy said.The Indian embassy announced the news about classes on its twitter handle.Free Hindi and Sanskrit classes @IndianEmbassyUS. For details https://t.co/n9t3Zw3dQt @IndianDiplomacy @ICCR_Delhi pic.twitter.com/VQJcy7vosW— India in USA (@IndianEmbassyUS) October 13, 2018 The embassy said in its statement that the free weekly classes will be organized in the Consular Hall of the Indian Embassy in Washington D.C. and Dr. Moxraj, teacher of Indian culture will take the classes.The statement further added that the classes for Hindi will be organized every Tuesday from 6 pm to 7 pm, while the classes for Sanskrit will be every Thursday from 6 pm to 7 pm.Because the days for both languages are different, people can register to study both, the embassy said.The embassy said, “You may enrol for Hindi, Sanskrit or both the classes. Those interested in attending the classes may please send an email giving their name, title, designation and class in which they wish to enrol. Please send your email to Dr. Moxraj at email@example.com.”While the days and timing of the classes has been announced, the dates are yet to be fixed.Hindi is most spoken Indian language in United States. It is followed by Gujrati and Telugu, according to the American Community Data, released by the U.S. Census Bureau on Sept. 20. As per the survey, in 2000, the number of Hindi speakers was 317,057, which rose to 609,395 in 2010 and 863,077 in 2017. The 2016 American Community Survey also revealed that Hindi is the 11th most popular foreign language in the United States. Related Items
A Jersey City doctor has been charged with conspiring to have his wife, lover and a former business associate murdered. Dr. Ajit Jayaram, 63, of Englewood, was charged in October 2010 with conspiring to murder his lover. Soon after he posted bail, secured by his wife’s home, he was rearrested in March on the basis of recorded intercepts conspiring with an inmate to have his wife murdered. Barred by the judge from contacting his victim, Jayaram protested: “But that’s my wife…. Someone makes allegations and now I can’t talk to my own wife?” Related Items
Immigrating to America was possibly the greatest life-changing act in my life. It pulled me halfway across the world at the age of 19, from a very sheltered life in a traditional Bengali family to a world that was at once exhilarating and terrifying in its novelty. In America, for the first time, I had to learn to live on my own, work at a minimum wage job while going to college, pay my own bills, experiment with cooking non-Indian food, fend off unwanted male attention, and drive precariously on snow. Immigration made me into an adult, and it made me into a writer.in India, I had never written anything creative. I’d never thought I had a story to tell.But in America, I wrote to make sense of the amazing and sometimes confusing milieu in which I found myself. I wrote about women like myself, caught between two worlds and two sets of values, transformed by America even as we were transforming it. I wrote about how we were adapting, wearing winter boots with our saris, making gulabjamun out of Bisquick, and insisting that our husbands take out the trash and share diaper-changing duties.I wrote also, out of a deep loneliness, about India, a country and a culture that I saw much more clearly now that I was so far away from it. I wrote about the things I missed so much that they were an ache in my heart — the colors and smells, the crowded Kolkata streets, the spicy food, the spectacular monsoons, the extended family who felt entitled to show up without notice and stay as long as they wished at our home. I wrote, too, about the things I had begun to question — the roles of women in traditional families, all the avenues that were closed to us.My first few years as an immigrant, I fantasized often about returning to India. But when, some years later, it was time for me to make a choice, I stayed on in America. I fell in love and married a man from Chennai, whom I would never have met if we had both continued to live in India. When my children were born, I had a few qualms about bringing them up so far from “home,” but I pushed those away. I felt confident, with a confidence born of inexperience, that I would be able to offer them the best values from my birth culture and my chosen culture. During my years here, I had come to love and appreciate the diversity of America, and I was glad to be able to offer it to my children.Then came the time when I had to choose whether I would apply for citizenship in this country or not. It was a difficult decision. On one hand, it was the most logical thing to do, and it gave me many practical advantages. Additionally, I wanted to be able to vote in America, to be involved in shaping, even if in the smallest way, the politics of this country. (Now in 2016, this seems more important than ever.) But I felt a real pang as I surrendered my dog-eared Indian passport to the Indian consulate, and I felt a deep (though perhaps illogical) resentment and sorrow that the government of India would not allow me to retain a dual citizenship. After all, didn’t I still have family and friends in India, whom I loved to visit regularly? Didn’t I send money back to India to my mother? Didn’t I support Indian charities? Didn’t I follow Indian news avidly? Didn’t I defend India staunchly any time a discussion regarding Indian politics or customs came up at work or at mixed social gatherings? Didn’t I write about India? Weren’t my books being published and read there? My other friends — from Europe or Canada — had two passports. Why couldn’t I have the same? In this fluid world where people went back and forth so often and so easily, working in more places than one, speaking more than one language, with homes in more countries than one, were the old questions about national allegiance still valid? Why couldn’t I be part of both countries, and loyal to them both, kind of like a woman is loyal to her birth family as well as her husband’s?But recently, in light of the many terrorist attacks all over the world, I’ve begun to revise my opinion. The nightclub massacre in Orlando was the one that shocked me the most, not only because of the hatred, violence and crazed unconcern for human life that it demonstrated, but because the killer, Omar Mateen, a U.S. citizen born in America, expressed his allegiance to ISIL before going on his rampage. Whether that was his real reason for the killings remains uncertain, but clearly here was an example of a young man with confused dual allegiances that were at odds with each other, with tragic results.Perhaps, after all, the Indian government is right in its insistence. And the U.S. government isn’t that different, either. Going back and re-reading the oath all new US citizens must take, I notice what we are instructed to say: “I hereby declare, on oath, that I absolutely and entirely renounce and abjure all allegiance and fidelity to any foreign prince, potentate, state or sovereignty, of whom or which I have heretofore been a subject or citizen.”Perhaps in today’s increasingly unstable fundamentalist environment, it is necessary for us to choose our country — one country — and remain staunchly loyal to it. The utopia that I long for — where we are first and foremost citizens of the world, not limited to a single land or culture — I’m afraid that we are still a long way from it. Chitra Divakaruni is author of The Mistress of Spices, Sister of My Heart, and most recently Before We Visit the Goddess. Related Items
The film adaption of Shrabani Basu’s book Victoria & Abdul comes at a time when Islamophobia seems to have brushed against even the most liberal minds. The film, which comes out in theatres this week, promises to be a breather from the rising intolerance fueled by religious prejudices.Starring Judi Dench and Indian actor Ali Fazal, and directed by Stephen Frears, the film highlights a century-old story about the relationship between Queen Victoria and one of her servants, Abdul, that is as relevant in today’s conflicted world.It all started when the London-based writer visited the Osborne House on the Isle of Wight, where she saw a portrait of the story’s main character, Abdul Karim. As someone who had an inclination towards history, Basu was always interested in telling the untold stories.“He had been painted to look like a Nawab (nobleman) and definitely did not look like a servant,” Basu told Little India. “I found his framed photograph on the wall of Victoria’s dressing room and I knew instinctively that he was someone special.”Buried FriendshipAs she read Queen Victoria’s Hindustani Journals at Windsor Castle, Basu felt the buried friendship between the Queen and Abdul came alive in front of her eyes. It was then that she knew it was a relationship that she needed to explore. It took her four years of research to put the pieces together from various sources.Letters, pictures and Karim’s “lost diary” which was held secretly by his family for more than a century surfaced after Basu wrote the book. She then travelled to Karachi to get the documents and updated her work.There is very little information available about the friendship. For most Indians, Abdul Karim is not a name that holds any significance. A poignant story between the Queen of England and a Muslim Indian had got lost in the pages of history. One of the main reasons for this was King Edward VII, who opposed the Queen’s closeness to her attendant.“Every possible attempt was made to delete him (Karim) from history after Queen Victoria’s death. Her son and heir Edward VII burnt all the letters written by the Queen to him,” Basu explains.Forming of the FriendshipKarim’s influence on Queen Victoria’s life was significant. He began to work for her at the age of 24, and moved from Agra to England. Describing him in her diary, she said, “The other, much younger, is much lighter, tall, and with a fine serious countenance. His father is a native doctor at Agra. They both kissed my feet.”It wasn’t long for the Queen to develop a liking towards Karim. Interestingly, he was also the one who introduced curry to the Royal menu. Soon, the Queen promoted him to the position of “Munshi”.“The fact that a young Muslim man held such a prominent place in Queen Victoria’s Court is incredible. It was the first time such a thing had happened and it has not happened since,” says Basu.The Queen took interest in Karim’s background, culture and his ways. He told her about Muslims in India, the Hindu-Muslim riots and religious conflicts.“She in turn wrote to the Viceroy and wanted to know what he was doing to control the riots. She also made suggestions. Of course, she was a symbolic head of state, so the administration did not really have to listen to her. Queen Victoria declared that Muslims were her most faithful subjects,” Basu added.Bonding over Urdu and the Royal FamilyWith Karim as her teacher, the Queen also learnt to read and write Urdu. She never missed a lesson, whether she was on board a ship or sitting in the garden in Balmoral in summer, and by the end of her reign, she could write half a page in Urdu.Karim was a confidante who listened to her when she complained about her children. He was there for her when she was lonely and missed her husband Albert.In return, he told her about India. Basu says, “He told her about his home city of Agra and the romance of the Taj Mahal. He brought India alive before her eyes. She could not travel to India, so India came to her in the form of Abdul Karim.”Royal Family’s Dislike for KarimBut their closeness was intensely disliked by the Royal family who didn’t understand how a Queen could get that close to a servant, something they feared would influence her political decisions. “She definitely became more involved with Indian politics after her time spent with Abdul Karim, but she was a titular head so unlikely that she would have had any influence on policy,” says Basu.Over the years, there have speculations that the relationship between Queen Victoria and Abdul Karim was more than friendship. Many have hinted at the possibility of romance between the two. But Basu thinks their relationship was platonic.“I don’t think it was romantic even though it worked on several layers. She was his closest friend, his confidant. She would sign her letters to him with little crosses for kisses. She was also like a mother to him. At the same time, the physical side was important. She liked a strong six-foot tall man standing by her side and caring for her.”An Extraordinary BondBasu’s book on the unlikely friendship between the Queen Victoria and her Indian-Muslim servant Abdul Karim weaves a tale that goes beyond religion, social status, and nationality.She says: “She was the Empress of India and he was a humble clerk from Agra Jail and yet they managed to find a common space and forged a friendship that lasted for 13 years until her death.” Related ItemsJudi Dench Ali Fazal movieLittle IndiaShrabani Basu UKShrabani Basu Victoria and AbdulShrabani Basu writerVictoria and Abdul
Mohammed Sultan Kadir alias Captain Kadir, the alleged job racket mastermind who is said to have duped 32 people after promising them jobs in Singapore merchant navy, was extradited to India on Sept. 24.The Economic Offences Wing (EOW) of the Mumbai Police arrested Kadir with the help of Singapore Police which had detained the accused.Decade-old Job ScamPolice officials revealed that Kadir’s job racket dated back to 2003. He had a company named Lexis Maritime Private Limited at Adarsh Nagar in Andheri West, Mumbai. As a part of the job placement campaign, 32 job aspirants signed up and paid Rs 1 lakh each as facilitation fee. The job placement service was operated by Kadir’s wife.Once the amount was received , the job aspirants were asked to travel to Singapore with a visiting visa. Once they reached the country, Kadir made lame excuses and did not get them the promised jobs. The job seekers had to return to India following the expiration of their visas.In 2006, a case was filed against Kadir, and it was later transferred to the Economic Offences Wing. During the probe, the EOW arrested Mureeza, Kadir’s wife. Kadir was in Singapore at that time, and understanding the consequences of landing in India, he never returned.Arrest with Help of Singapore PoliceIn 2013, a red corner notice was issued against Kadir. The Interpol and CBI officials followed up on the case with foreign agencies, and he was arrested by the Singapore Police on May 10. His extradition order was passed after the Law Council of Singapore found merit in the case.“A team of our officers reached Singapore Immediately and produced documents showing Sheikh was an Indian resident and that he was wanted in the city. We have arrested him and got his custody. We have learned that he has visited several countries like Sri Lanka, Malaysia, Dubai, Singapore, and Indonesia,” an EOW official told Mumbai Mirror.After reaching India on Sunday, Kadir was presented before a holiday court that remanded him in police custody until Sept. 27. Related ItemsCaptain KadirIndian job scamIndian SingaporeLittle IndiaSingapore job scamSingapore NRI crimeSingapore NRI deported
Trump campaign, GOP groups attack Google’s new ad policy Hong Kong tunnel reopens, campus siege nears end PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss View comments “We take a lot of pride in being good with our unit and so we know that the second unit in the last two games has been far from that,” Lin said. “Tonight, we wanted to make sure we put a stamp on the game in a positive direction.”UP NEXTRaptors: Visit Miami on Sunday for the second of three straight road games.Pelicans: Visit Atlanta on Sunday.Sports Related Videospowered by AdSparcRead Next P2.5 B shabu seized in Makati sting, Chinese national nabbed Private companies step in to help SEA Games hosting Don’t miss out on the latest news and information. “We just had to get our defense into the game a little bit more.”Frank Jackson scored 20 points for the Pelicans, who’ve lost two straight. Julius Randle had 18 points and nine rebounds, and Cheick Diallo had 16 points and 12 boards for New Orleans.Leonard met little resistance in the paint. While he missed four of five 3-point attempts, he was 13 of 15 from closer range. He threw down a handful of dunks on drives or cuts and mixed in a finger roll and reverse layup.“He used his strength a lot tonight,” Lowry said. “He got to his spots really well.”Toronto shot 54.1 percent (53 for 98), scoring 66 points in the paint and a season-high 53 on fast breaks.ADVERTISEMENT Leonard scored 31 points and the Toronto Raptors snapped a two-game skid with a 127-104 victory over undermanned New Orleans on Friday night.“I got a lot of buckets in transition, easy layups, even wide-open shots, and that probably got me going a little bit,” Leonard said. “Tonight was just my night.”FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine football chiefSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesPascal Siakam scored 19 and Kyle Lowry had 13 points, 12 assists and 11 rebounds for the Raptors, who began to pull away late in the third quarter and cruised from there.“We weren’t forcing our will on the game as much as we should have in the first half,” Lowry said. “They played well in the first half and we figured it out. P2.5 B shabu seized in Makati sting, Chinese national nabbed Heat stay hot, pull away late to beat Cavaliers 1 dead, 3 injured in Quezon road crash Lacson backs proposal to elect president and vice president in tandem SEA Games hosting troubles anger Duterte “We know they can run, but we like to run, too,” Lowry said. “We got some easy buckets out of it.”Holiday, the Pelicans’ second-leading scorer, was ruled out Thursday because of an abdomen strain that is expected to sideline him at least a week. On Friday, the Pelicans first announced that swing player E’Twaun Moore also would miss at least a week because he’d reinjured his left quadriceps, and then that Davis would sit out against the Raptors with back spasms. The Pelicans’ front court got even thinner when Jahlil Okafor went out with a left ankle sprain after halftime.Still, New Orleans kept the game competitive until late in the third quarter, when Danny Green hit consecutive 3s during a 9-0 run that widened Toronto’s lead to 88-75.“I still think that we competed and to me, that’s the most important thing. I don’t really care who we put out there,” Pelicans coach Alvin Gentry said. “We just ran into a situation in the middle of the third quarter where they had guys to go to and we missed a couple of layups, missed a couple of open 3s and that’s where they got the separation.”When Jeremy Lin and Lowry hit consecutive 3s in the middle of the fourth quarter, the Raptors’ lead had grown to 21 and fans started making their way toward the exits.TIP-INSRaptors: Lin scored 14 points and Green had 13, going 3 of 4 from 3-point range. … Serge Ibaka had 12 points and 11 rebounds. … Toronto was 13 of 37 on 3-pointers (35.1 percent).Pelicans: Elfird Payton scored 13 points, Ian Clark scored 11 and Darius Miller 10. … F Solomon Hill played for the first time since Feb. 4 after not getting any playing time in New Orleans’ previous 13 games. Hill played 12 minutes, scoring his only points on a 3-pointer to go with two rebounds, an assist and a steal.BETTER BENCHWith Lin and Ibaka leading the way, Raptors reserves combined for 47 points, a sharp increase in production from their recent losses to Detroit and Houston. MOST READ Toronto Raptors forward Kawhi Leonard (2) drives to the basket against New Orleans Pelicans guard Kenrich Williams (34) in the first half of an NBA basketball game in New Orleans, Friday, March 8, 2019. (AP Photo/Scott Threlkeld)NEW ORLEANS — Kawhi Leonard was bound to have a big night.New Orleans was without its best on-the-ball defender in Jrue Holiday and best rim protector in Anthony Davis. Those absences gave Leonard an opportunity to use the Pelicans’ up-tempo pace against them by going strong to the basket early and often.ADVERTISEMENT LATEST STORIES
Former world number one Martina Hingis said on Friday it was “amazing” that her old rival Venus Williams has reached the Wimbledon final at the age of 37.Five-time champion Williams is the oldest woman to reach the final since Martina Navratilova did it in 1994 and will take on Spain’s Garbine Muguruza for the title on Saturday.”It’s amazing,” Hingis told reporters at Wimbledon, where she is into the semi-finals of the mixed doubles. “Maybe nobody would have picked right from the start that Venus would be there in the finals. (Also read: I can win it one day, says Johanna Konta after Venus Williams setback)”But I think the longer the tournament went on, she got herself out of a couple of tough matches, tough situations and struggles maybe in the first couple of rounds, but the more the draw opened up, the more she feels like it’s her time to shine.”The 36-year-old Hingis is just three months younger than Williams but unlike the American, she now only plays doubles and mixed doubles, having last played singles on the Tour in 2007. The Swiss is also the only woman other than Serena Williams to have beaten Venus in a grand slam final, having done so in the US Open in 1997.Hingis, who won four of her six grand slam battles with Venus, said the achievement was all the more remarkable given that she was diagnosed with Sjogren’s syndrome in 2011, an auto-immune disease that causes chronic fatigue and muscle soreness.”It’s been a little bit of a roller-coaster for her, with her injuries, her virus (Sjogren’s) and all these issues but now it seems like she’s fine and she’s sorted it all out and she’s playing great tennis,” Hingis said.advertisementWilliams reached the final at the Australian Open in January and shows no sign of slowing down.Hingis, who won five grand slam singles titles, is happy to concentrate now on doubles. “That’s one of the reasons I don’t play singles anymore because I don’t want to put my body through the struggles any more,” Hingis said.”Doubles is not as physical. There are quick exchanges and reactions but obviously there is not as much court to cover.”
India’s campaign in the badminton team events came to an end on Monday at the Asian Games in Indonesia.India’s men and women teams crashed out with identical scores of 3-1 in the quarterfinals with only PV Sindhu and HS Prannoy winning their singles matches in their respective categories.Barring, Olympic silver medallist Sindhu and Prannoy, India couldn’t get enough support from the rest of the shuttlers as they lost to Japan and Indonesia in the women’s and men’s team events respectively.After the women’s team went down 1-3 to top seeds Japan earlier in the day, the men’s team put up a spirited effort before losing 1-3 to hosts Indonesia.Asian Games Day 2: Live UpdatesThe onus was on world No. 8 Kidambi Srikanth to give India an early lead but he lost 21-23 22-20 10-21 to Anthony Sinisuka Ginting, ranked 12th, to concede a 0-1 lead to Indonesia.Commonwealth Games silver medallist pair of Satwiksairaj Rankireddy and Chirag Shetty then put up a gallant fight before going down 21-19 19-21 16-21 to world no 1 combination of Kevin Sanjaya Sukamuljo and Marcus Fernaldi Gideon.World No. 11 Prannoy then brought some cheers back in the Indian camp by reducing the deficit with a 21-15 19-21 21-19 win over Jonathan Christie in the third match.But national champions Manu Attri and B Sumeeth Reddy lost 14-21 18-21 to world No. 9 Fajar Alfian and Muhammad Rian Ardianto as the men’s team crashed out of the contest. Earlier in the day, the Indian women’s team, which won a historic bronze in the last edition in Incheon, also lost in the quarterfinals to top seeds Japan.advertisementIt was always going to be a close affair between Sindhu and world no 2 Akane Yamaguchi but the Indian prevailed in the tight opening singles encounter 21-18 21-19.READ – Vinesh Phogat 1st Indian woman wrestler to win Asian Games gold medalSindhu, who took 41 minutes to put India ahead, had also beaten Yamaguchi at the recent World Championship on way to the final.N Sikki Reddy and Arathi Sunil then struggled to contain unforced errors and lost tamely 15-21 6-21 to Yuki Fukushima and Sayaka Hirota, allowing the Japanese to level the tie.’JAPAN PLAYED TACTICAL GAME’In the crucial second women’s singles, Saina Nehwal made a dramatic comeback from nowhere and saved four match points in the second game to take the match into the decider, but she eventually lost 11-21 25-23 16-21 after battling for one hour and 11 minutes against Nozomi Okuhara.Saina initially struggled to contain her unforced errors while Okuhara was disciplined. The Indian hit almost everything either over the line or on to the net but made a stunning comeback in the second game.READ – Wrestler Bajrang Punia wins India’s first gold in Asian Games 2018She, though, could not take advantage of the momentum and lost five points in a row from 16-16 in the decider to lose the match.In the must-win fourth rubber, Sindhu paired up with Ashwini Ponappa but the duo lost 13-21 12-21 to reigning Olympic champions Misaki Matsutomo and Ayaka Takahashi, who were solid with their defence.”It was a tough draw facing Japan in the first match. I was keen to give India a good start from my side. The doubles players also did well but the Japanese played very tactical game. Saina also gave her 100 per cent, it was 16-16 in the third game and few points made the difference,” Sindhu told PTI.”Somewhere down the line, the Japanese (Miaki and Ayaka) played with good strategy. They compelled us to make mistakes. The top 10 teams in the world are of same standard. We can’t say they are tough or easy, though, each player is different.”Ponappa said Sindhu were the best option to pair up with even though they don’t play together regularly.”Sindhu was my pick. She is strong and hard smasher. We were confident of pulling off a win. We had played against Thailand in the Uber Cup and had won the decider,” she said.Asked what made the difference despite having one of the top singles players by her side, Ponappa said, “It was defence”.”The defence in the singles and doubles is different. They played very smart. They had studied our game and played with good strategy. Also, the Japanese and Indonesians are very good with their defence.”(With inputs from PTI)
Choices are hard.And when it comes to choosing the right format for your next blog post, there’s quite the smorgasbord to choose from. Perhaps how-to posts are your forte. Or maybe you just can’t resist the list. But just because you have a signature format, doesn’t mean it’s necessarily right for the topic you’re blogging about.Aah … decisions, decisions. It’s okay though! We’re here to help you through it. So in this post, I’m going to break down some of the most popular blog post types and formats to help you determine which one is right for the blog idea you’ve got milling around in that head of yours.That said, keep in mind that some posts may even straddle two or more formats. I’ve written thought leadership posts that could also probably be classified as list posts. And if I’d added a SlideShare to them? They would’ve straddled three! The point is to recognize that there isn’t just one type of blog post you can create — and some formats are much more suitable for certain ideas than others. Another thing to consider is that a lot of times, it will all boil down to the angle you take on a topic. For example, if I wanted to write a post about social media, there is probably a different angle I could take that would work for each of the following formats. It will all depend on the angle I decide to take.Download Now: 6 Free Blog Post Templates13 Popular Blog Post Types & Formats to Choose From1) The How-To PostIn a Nutshell: Posts that tell your readers how to do something. This is one of the most common blog post formats for business bloggers. It makes perfect sense, considering how-to posts are inherently educational and great for generating traffic from organic search. Use how-to posts when your topic has to do with educating your audience about how to do something they might not know how to do.Oftentimes, how-to posts can also be strengthened by supporting visual components for concepts that lend themselves to visual explanations, like an instructional video (see third example below), or a visual aid (see second example below). For more information about how to write an awesome how-to post, check out the first example below (how meta, right?).Download a Free How-To Blog Post Template HereExamples:How to Write Stellar How-To Posts for Your Business BlogHow to Map Lead Nurturing Content to Each Stage in the Sales CycleHow to Create a Facebook Business Page in 5 Simple Steps [With Video!]2) The ListicleIn a Nutshell: Posts featuring content presented in a list format. Another very popular blog post format, the list post (commonly referred to as a “listicle”), is characterized by content organized in a list. List posts are easily recognizable by their titles, since they usually include a number in headline, and they’re great formats for beginner bloggers since they’re very formulaic. Unfortunately, it’s for this reason that listicles have gotten a bad rap, and are often perceived as low quality pieces of content … probably because there are indeed a lot of crappy list posts out there.But when done right, lists posts are great for posts that seek to aggregate tips, tactics, or ideas under a certain topic, and they can result in high-quality content. Plus, people love ’em! To learn about how to create a high-quality list post, check out this post. (Bonus: It also happens to be a great example of a list post in and of itself, in addition to the few below.)Download a Free Listicle Blog Post Template HereExamples:30 Terrible Pieces of Social Media Advice You Should Ignore12 Automated Workflows You’ll Kick Yourself for Not Using12 Things You Should Be Using Your Blog For (Besides Blogging)3) The Curated Post In a Nutshell: Posts that highlight and curate other content around a certain theme.Another post that has historically (yet undeservingly) gotten a bad rap is the curated post. Although it’s sometimes perceived as lazy and unoriginal, curated content can actually be extremely helpful to readers, since the research component of them can be very time consuming, and the end result is a compilation of helpful resources all in one place.The curated post is ideal for aggregating content such as industry examples, statistics, quotations, and videos — among other things. It’s also great for building relationships with the other bloggers and businesses you highlight within your curated content.Examples:15 Phenomenal TED Talks You Need to Watch Today10 Brands That Jumped on Instagram Video (And Rocked It)15 Examples of Brilliant Homepage Design4) The Thought Leadership Post In a Nutshell: Posts that make you think.One of the more difficult types of posts to write, thought leadership-style posts usually take the form of pontification about things like where the industry is headed or industry trends that seem to be emerging and what they mean.For this reason, they’re not really the type of post you can just decide to write at the drop of a hat, like, “I’m going to write a thought leadership post today!” Rather, they’re usually the result of thoughtful examination of things you’ve noticed or have been thinking about over time, and they tend to be speculative and sometimes controversial in nature. They also tend to spark some great discussions!Examples:What the Future Holds for Business BloggingHow Social Media Capitalism Will Affect Your Future Marketing StrategyWhat the Death of Google Reader REALLY Means5) The Fun PostIn a Nutshell: Fun posts that are meant to entertain you.Because who doesn’t love to laugh, smile, or be amazed? Content whose main purpose is to entertain does have a place in your content mix, and it can be very refreshing to your audience — as long as it’s in moderation.These types of posts are great for publishing during holidays, the end of the day, the end of the week, and other times when your audience is burnt out, winding down, or could use a break from some of the more, um, intellectual content on the web. Just make sure you stay true to the focus of your blog overall by ensuring the concept of your fun post has a relevant tie-in. For more on the benefits of entertaining content, here’s why you should publish content for entertainment value alone every once in a while.Examples:Random Thoughts From Marketers Like You13 Hilarious Examples of Truly Awful Stock Photography16 Marketing Pick-Up Lines to Snag Your Next Hot Date6) The ‘What’ PostIn a Nutshell: Posts that explain a concept.The ‘what’ post is perfect for introductory-style content geared toward a beginner audience. In general, the ‘what’ post serves to introduce and explain a concept, whether it be an industry trend, tactic, or tool; and it typically highlights what it is and why you should care. Linking to or including a call-to-action for more in-depth, intermediate content (like an ebook or another blog post) about the topic at the end of the post is a great best practice for ‘what’ posts.Download a Free “What Is” Blog Post Template HereExamples:What in the Heck Is Co-Marketing?What’s the Deal With This Whole ‘Context Marketing’ Thing?What Is a Landing Page and Why Should You Care?7) The ‘Why’ Post In a Nutshell: Posts that explain why.These posts are great when you’re trying to call attention to and emphasize the importance or significance of a certain topic, whether it be a trend, a tool, or a concept in general. Given their nature, these types of posts tend to be pretty introductory as well. In these posts, it’s smart to back up your why argument with supporting examples, facts, and statistics that will help convince the reader the topic is something they should care about. Think about it as something of a persuasive article.Examples:Why Purchasing Email Lists Is Always a Bad IdeaWhy You (Yes, You) Need to Create More Landing PagesWhy You Should Consider Inbound BEFORE Your Next Site Redesign8) The Feature StoryIn a Nutshell: Posts mimicking the style of a human interest story, detailing concepts and ideas of specific market interest.This type of post is great for topics, people, or trends that are worth more in-depth, detailed research and commentary. One of the more journalistic types of blog posts, these articles tend to be hard to define in a blanket statement and more of a “you’ll know it when you see it” kind of post.Examples: The Best Marketer in Silicon Valley Is Doing Everything You’re Not Supposed to DoI’m Not You, You’re Not Me. So Why Do We Have the Same Internet?Billion Dollar Babies: Are All These Little Companies Really Worth $1 Billion?9) The FAQ Post In a Nutshell: Posts that adopt a question and answer (Q&A) format.The FAQ post is another format that’s great for beginner bloggers, considering the Q&A format is a built in template. These posts are great for addressing common questions your audience has, grouped under a specific topic.A great way to generate posts like these is to ask your sales and services departments — the people who are talking to prospective and current customers all the time — to write down any common questions they hear. You can also collect questions you get from blog and social media commentary, as well as attendee questions during webinars. These questions are great fodder for Q&A type posts, and as a result, they can become great resources for your sales and services teams as well.Examples: Answers to Your Top 7 Questions About Mastering LinkedInAnswers to Your Top 7 Questions From the Science of Inbound MarketingAnswers to Your Top 9 Questions About Using LinkedIn Ads10) The Interview Post In a Nutshell: Posts that feature quoted perspectives of a third party.Similar to Q&A formatted posts — since these posts may also be formatted as Q&As — is the interview post. Fantastic for introducing the perspective of a third party on a particular topic, interview posts are also great for developing relationships with the industry experts or influencers you interview. They also open up the opportunity for greater reach, especially if the interviewee shares the resulting post with their networks.Examples:The Future of Inbound: Shel Israel Looks Ahead to ‘The Age of Context’Being Full of Sh*t Doesn’t Work AnymoreA Chat With a Marketer Who Has to Fight for His Budget11) The SlideShare PostIn a Nutshell: Posts that feature an embedded SlideShare presentation.Posts that are built around a specific SlideShare presentation do require a little bit more time investment and design savvy than the average text-based post, but the results are usually worth it. Content that lends itself well (but isn’t limited) to SlideShare presentations include the curation of visual examples, quotes, charts, quick takeaways, and general storytelling. SlideShare-focused posts also make great social media fodder, since visual content is so shareable and social friendly (Hint: LinkedIn also owns SlideShare ;-)Examples:7 Lessons From the World’s Most Captivating Presenters [SlideShare]15 Pearls of Wisdom From the Legendary David Ogilvy [SlideShare]S%*t PR People Do That Journalists Hate [SlideShare]12) The Infographic Post In a Nutshell: Posts that feature an infographic.Similar to the SlideShare post, the infographic post is also one that is high commitment and high reward. Infographics, when done well, are very sharable and likely to generate inbound links, but you do need some design chops to pull them off — or the money to outsource their creation to a designer. Infographics are great for compiling data and statistics in a visual way. They’re also great for organizing information in a timeline format, or presenting visual tips.Download a Free Infographic Blog Post Template HereExamples:What a Real Relationship in Social Media Should Look Like [INFOGRAPHIC]20 of the Most Memorable Marketing Moments in 2012 [INFOGRAPHIC]The History of Marketing: An Exhaustive Timeline [INFOGRAPHIC]13) The NewsjackIn a Nutshell: Timely posts that capitalize on something in the news.If you’re unfamiliar with the term, newsjacking refers to the practice of leveraging the popularity of a news story to support your sales and marketing goals. It requires the careful monitoring of news, and when done correctly, a newsjack post will relevantly tie the news to your industry in a timely fashion.To identify and capitalize on newsjacking opportunities, load up your RSS reader with a combination of popular news publications and popular industry publications — anywhere you could potentially discover news relevant to what your audience cares about. Never jacked the news before? Check out these four simple newsjack formulas to follow.Download a Free Newsjacking Blog Post Template HereExamples: Facebook Finally Rolls Out Graph Search to U.S. UsersTwitter Starts Highlighting Websites That Embed TweetsFacebook Launches Video on Instagram, Giving Twitter a Run for Its Money Originally published Jul 19, 2013 8:00:00 AM, updated April 09 2019 How to Write a Blog Post Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Interviews are vulnerable times.There aren’t many things more nerve-wracking than walking into a room of people you desperately want to impress, and then getting questioned about (and ultimately judged on) your career choices, goals, strengths, weaknesses, and overall personality.And, as if that weren’t bad enough, what if you’ve totally sweat through your shirt and it’s visible to everyone? Or your heel broke on the way to the office? Or you accidentally ordered the messiest dish on the menu?Thanks a lot, Murphy’s Law.Where do you see yourself in five years? Take our free quiz here to figure out the next step in your career.We all have an embarrassing story or two from our job interviews, but some are definitely worse than others.We surveyed professionals about job interviews gone wrong for this article. After laughing a lot — and cringing a lot, too — we chose some of our favorites stories to share with you in this post. (Names and identifying details have been changed.)1) The Open Fly”I was interviewing for a pretty senior level position at a formal company, so I wore a suit. I went to the bathroom before the interview, and while I was pulling the zipper up, it broke. I started freaking out, looking for a pin or something to hold it closed. I found nothing and worked myself up into a pretty big sweat. I walked into the interview red in the face, sweaty, and with an open fly, which I tried to awkwardly conceal by folding my suit jacket over my arm, shielding the view of my pants. They must not have noticed because I got the job! (And also got my pants fixed.)”2) The Miscalculated Hug”In a final round of interviews with a large company, the women in HR who I had been speaking with for the majority of the process invited me into her office to see how my meetings with the hiring managers went. As she started to walk toward me, she began to put her arm up, signaling as if she was about to give me a small nice-to-see-you hug (we had gotten to know each other over the recent weeks). To reciprocate, I started to motion a hug back, until I noticed she was only trying to shut the door behind me. It was extremely awkward. She didn’t call me back afterward.”3) The Mix-Up”Once I went to an interview … and realized mid-way through it was a date. (Enough said.)”4) The White Lie”I was interviewing for a copywriting job at a fashion company. At that point in my life, I was not making very much money at all. (As in, I ate leftovers from my office’s fridge when rent was due at the end of the month.) In my interview with the fashion company, they asked me what kinds of stores I like to shop at — and the truth was that I shopped at cheap department stores because that’s all I could afford at the time. I debated being honest and saying that, but knowing that could jeopardize my chances of getting the job, I ultimately decided to try to lie my way into an acceptable answer. But … then they asked me follow-up questions about each store I named, none of which I’d ever stepped foot into. I fumbled, the interview ended several minutes later, and I didn’t hear from them again.”5) The Totally Bizarre”My senior year of college, I traveled to New York for interviews with an agency through Career Services at my school. My first indication that something was wrong was when no one at the company could tell me when to book my return train, even though my first interview was scheduled for 11:00 a.m. Then, I found out that everyone I spoke to — six or so people — had been there for less than three months, and it was a very small company (15-20 people). “Next, I got the ‘let’s leave the interviewee in the conference room and see what happens’ move. After about five minutes, I stuck my head out and had to go down the hall to find someone, since my next interviewer was nowhere to be seen. I finally found someone — a new guy who was super apologetic — he found the person who was supposed to be interviewing me, who was just hanging out waiting for me to be proactive. Finally, I interviewed with the CEO. I walked into the interview and right off the bat, and he started mocking my ‘little Ivy League suit.’ But everyone in the office was wearing a suit … and they had been recruiting at my school!”From there, it only went downhill. After condescendingly mocking my appearance, he went on to make personal attacks about my family, my previous professional experience, and even my academic choices. It was bizarre and, frankly, psychotic. I walked out almost in tears, but sent follow-up emails to everyone else I interviewed with that day. I got an email back really late on a Friday night from one of the guys who interviewed me, apologizing for the CEO’s behavior and saying he’d be happy to help me get a job elsewhere (since apparently he ‘can be hard on people’). “I ended up withdrawing my candidacy since I couldn’t imagine being a subordinate of someone who was that controlling and awful (because I could only imagine how he treated his employees — if his interview behavior was any indicator). When I withdrew my application I made it very clear that it was due to the behavior of the CEO. He responded saying “Thank you for your message, albeit perplexed as to what you could be referring to. I wish you all the best in your future endeavors!”6) The Forever Intern”I once interviewed for a VP-level position, and the hiring manager asked me to describe each position I held, from first to most recent. I spent only a few seconds detailing my first internship, which I held more than 15 years earlier. Not so fast. He insisted I’d moved on too quickly, and he wanted me to spend more time explaining what I did as an intern. So I took out my resume and read it to him word for word to emphasize the pointlessness of his unweighted process.”7) The Please-Don’t-Pee-My-Pants”Probably the worst interview experience I’ve ever had was at a callback interview. I was meeting with four people, each for 30 minutes. This was my third callback of the week, so I was pretty tired the morning of the interview — and since it was super early in the morning, I went to Panera to get an iced tea before the interview started. I was also kind of starting to lose my voice, so I accepted the water they offered me when I arrived at the office. “After consuming all these liquids, by the time I sat down for my third interview but after we had already begun talking, I realized I really had to pee. I don’t even remember what I said to the interviewer because I was so focused on not peeing my pants. I was bright red, sweating, and kept uncrossing and recrossing my legs. As soon as the 30 minutes were over (thank goodness I made it without a disaster), I immediately asked to use the restroom before my last interview began. It was probably really obvious I had to pee the whole time since I definitely didn’t look so hot. I didn’t get an offer.”8) The Lost Helmet”I once interviewed for a marketing manager position at a company that sells outdoor gear. In keeping with the outdoor theme, I opted to ride my bike to the interview. I got there super early and decided to kill some time reading by the water. I put my bike on its kickstand next to me and hung my helmet on the handlebar. It was SUPER windy that day, and in a total freak occurrence, the wind blew my bike down and my helmet fell into the water! It was like a 20-foot drop down to the water, so there was no retrieving it. The first thing the hiring manager asked when I walked into the store was, ‘You don’t wear a helmet?!’ I tried to explain what happened but it was so outrageous that it sounded like a lie.”9) The Coffee Slip-Up”I was interviewing to become an undergraduate professor at a very traditional, prestigious university. I got there about 25 minutes early so I could look for parking, go to the bathroom, and maybe even get some coffee. It was 7:30 a.m. so nobody was in school yet. I went ahead and bought a small cup of coffee and walked with it towards a table where I could read a newspaper while I waited. Somehow, I spilled half the cup of coffee over my recently bought white blouse.”I had 25 minutes to fix it, so I sprinted to the bathroom and got some water and soap to get it off. I was halfway through washing it out, leaning over the sink in a very ridiculous position, and a lady came in and asks me if was all right. I told her about my stupid mistake, and how this was a super traditional school so I had dressed up in my suit and white blouse, and so and so forth — I kind of babbled all this at her. Once it looked decent enough (after eventually crawling under the hand dryer to make it dry), I was only five minutes early for my interview. I got in and the interviewer was the same lady that I bumped into the bathroom. My face must have clearly shown my embarrassment because she just laughed. I still got the job.”What’s your worst interview story? Share with us in the comments below! Interviews Originally published Oct 14, 2014 8:00:00 AM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:
Topics: Originally published Jul 27, 2015 6:00:00 AM, updated February 01 2017 While many marketers are drawn to the visual nature of SlideShare (it is a popular platform for sharing visual content, after all), it’s important to remember that SlideShare marketing is both an art and a science.The art side of the equation, no doubt, is obvious: Creating a SlideShare presentation requires that you craft a compelling story, and then bring that story to life through the careful selection and arrangement of typefaces, colors, illustrations, photographs, and other elements.But then there’s the science side: Using SlideShare’s lead capture and analytics tools to enhance and analyze your presentations, so that you’re always learning and improving.In our new guide, The Step-by-Step Guide to SlideShare Marketing, you’ll find actionable instructions and advice, both for the “art stuff” (like using contrast to create visual separation between different elements) and the “science stuff” (like setting up lead capture forms and interpreting performance metrics).Not convinced that SlideShare is worth your time? Here’s the scoop: SlideShare in one of the top 100 most-visited sites in the world. And with more than 70 million users, it is a vast network that you can tap into and leverage for both lead generation and brand awareness.Whether you’re trying to get your first SlideShare marketing campaign off the ground, or you’re looking to redefine your existing SlideShare strategy, The Step-by-Step Guide to SlideShare Marketing can help.Have any SlideShare marketing tips or tricks you’d like to share? Leave a comment below! Presentations Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
When you find yourself in an unfamiliar area and you’re looking for a restaurant, coffee shop, sports store, or some other local business … how do you go about finding it?Most of us pull out our smartphone, open up a search engine, and search for a specific type of local business. That’s called a local search, and it’s for customers in a particular area who use online search engines to find a business in that area.According to Google’s own research, “50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer or tablet did the same.”With local businesses competing for the top spots in those searches, knowing how to optimize your website accordingly is key. To help you learn more about local SEO, SurePayroll created the infographic below. Check it out to learn the anatomy of a local Google search results page, how to optimize your website for local searches, and how to separate your search result from everyone else’s.75Save Originally published Nov 2, 2015 12:00:00 PM, updated July 28 2017 Topics: Local SEO 75SaveWhat local SEO tips can you add to the list? Share with us in the comments. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Don’t forget to share this post! 4) FlyBabies | JetBlue (2016)After watching this ad from Boston-based agency MullenLowe, maybe you’ll think twice before judging the mother with the screaming baby on your next flight.For Mother’s Day 2016, this JetBlue stunt offered passengers a 25% discount on their next round-trip flight every time a baby cried on the plan. With four babies on the plane, their odds of getting a completely free flight were pretty good. This ad ultimately achieves the unachievable: getting airline passengers to clap and cheer each time a baby cries. 7) Tattoo | American Greetings (2017)In this heartwarming spot for American Greetings, MullenLowe took inspiration from a friend of creative director Allison Rude. After her father died, the friend discovered a card from her father, and got a meaningful handwritten line tattooed on her wrist. In the ad, a daughter gets a similar inked tribute to her late mother. Sometime in early May each year, search volume for “When is Mother’s Day” begins to reach a panicked spike.Consider this article your official reminder: Mother’s Day is this Sunday (May 14th), and we have a selection of hilarious and heartwarming ads about moms to get you in the spirit.From a lighthearted garden gathering with the royal family to a moving tribute to mothers of sick children, each of these campaigns celebrate those authentic moments that bond us with our moms.A word of caution to those of you currently in the office: you might want to get some tissues ready. Don’t say I didn’t warn you.7 Great Examples of Mother’s Day AdvertisingMoms Explain What Their Kids Do in Advertising | MRY (2015)British Roses for the Queen | The Body Shop (2016)SickKids vs. MomStrong | Sick Kids (2017)FlyBabies | JetBlue (2016)Swear Like a Mother | Kraft (2017)Texts From Mom | Samsung (2015)Tattoo | American Greetings (2017) 5) Swear Like a Mother | Kraft (2017)74% of moms admit they’ve accidentally sworn in front of their kids before. The other 26%? “Full of sh*t”, suggests Melissa Mohr, author of Holy Sh*t: A Brief History of Swearing.To champion Kraft’s message of giving yourself a much-deserved break once in a while, CP+B Boulder asked Mohr to share some of her tips for those not-so-perfect parenting situations. Because being a mom is tough, and it’s healthy to remind yourself you don’t have to be perfect. 3) SickKids vs. MomStrong | Sick Kids (2017)A somber follow-up to the SickKids vs. Undeniable ad released in 2016, this Mother’s Day spot from SickKids Hospital underscores the agony and strength of mothers with chronically ill children.If the anguish depicted seems real, that’s because it is — Cossette Toronto, the agency behind the ad, cast real mothers in the short video, gently revealing personal, often unseen moments of pain and resilience. 6) Texts From Mom | Samsung (2015)Long ago, your mom taught you how to do things like eat, roll over on your belly, and use the bathroom. Some things are just not as intuitive as think, so don’t be too hard on your mom for her lack of texting expertise.This R/GA-produced Mother’s Day spot takes a hilarious look at some of the texts you might get from your mom, and reminds you to give her a call this Sunday. 1) Moms Explain What Their Kids Do in Advertising | MRY (2015)If you work in the digital marketing or advertising space, you’ve probably struggled at some point to concisely explain what your job entails to your family. To celebrate Mother’s Day 2015, the folks at digital agency MRY posed a seemingly simple question to their moms: What do you think I do for a living?The answers — delivered via web cam by the moms themselves — range from “Online Advertising Through the Computer for Any Kind of Internet Kind of Thing” to “Annoying Pop-Up Creator” — and more than one childhood art project is unearthed for some unsolicited praise. Originally published May 8, 2017 5:00:00 AM, updated July 28 2017 Topics: Holiday Marketing 2) British Roses for the Queen | The Body Shop (2016)The Body Shop enlisted the help of London-based agency Mr. President to produce this candid, home video-style ad featuring a cast of (very convincing) royal family doppelgangers celebrating Mother’s Day in the royal garden.Allison Jackson, a BAFTA-award winning director best known for her lookalike photos of celebrities, was brought on to ensure the video looked authentic.
Negative and positive feedback loops are used to draw attention to significant product or company issues. These feedback loops use customer or employee complaints to create long-term product or workplace solutions.Here, we’ll dive into the definitions of negative and positive feedback loops, and provide examples, so you can ensure your company is using constructive customer and employee feedback to cultivate higher customer retention, and a happier workplace.Click here to download leadership lessons from HubSpot founder, Dharmesh Shah.Feedback loop definitionA feedback loop is a process in which the outputs of a system are circled back and used as inputs. In business, this refers to the process of using customer or employee feedback (the outputs of a service or product), to create a better product or workplace.The Definition of a Negative Feedback Loop A negative feedback loop is a process where a company listens to customers’ complaints or grievances, and then uses that feedback to improve their products or customer service. It’s considered a loop because the customers’ feedback (output) is used as constructive input on a redesign of their product, creating a circle.The negative feedback loop benefits both businesses and customers — customers feel valued and respected by the business and are more likely to become long-term advocates for the brand, and the business’s design is improved to increase customer satisfaction.To explore successful negative feedback loops in more depth, let’s take a look at some examples.Negative Feedback Loop Examples 1. Best Buy Best Buy, the world’s largest consumer electronics retailer, effectively uses a negative feedback loop to improve their customers’ experience.In 2010, Best Buy created a research tool, called VOCE (Voice of Consumers Through Employees), and used it to collect customer feedback and complaints.Steve Wallin, Senior Director of Best Buy’s Consumer Insights Unit, said, “Our ability to listen and learn from our customers in real time allows Best Buy to lead the industry, helping people bridge gaps in selection, service and convenience.”After they collected customer feedback via VOCE, Best Buy took immediate and drastic steps to improve their service model. Among other things, they streamlined their mobile pickup orders, separated the Customer Service and Geek Squad so customers weren’t confused where to go for which service, and created a “Geek Squad Lounge,” so customers could find one-on-one help before leaving the store.Ultimately, Best Buy saved money and guesswork by listening to their customers and strategically improving areas their customers cared about most. If, instead of a negative feedback loop, Best Buy used market research, they might not have been as effective in targeting aspects of their service most directly impacting their customers.2. Trader Joe’s Trader Joe’s, a grocery chain, ranked in third place in 2017 for the grocery store with the highest customer satisfaction, ahead of Whole Foods. To maintain that high standard of customer satisfaction, Trader Joe’s doesn’t employ traditional customer service methods, like service reps manning phones.Instead of traditional customer service, Trader Joe’s puts a strong emphasis on in-person interaction between employees and customers. Their retail staff spends most of the day on the floor, interacting with customers and immediately responding to their needs.Trader Joe’s employees’ attention to human interaction is necessary for impressive customer service. Trader Joe’s often goes above-and-beyond to respond to any negative feedback. For instance, when Marynne Aaronson requested her favorite soy ice cream cookie in their Reno, Nevada branch, they stocked up on it just for her. In Phoenix, Trader Joe’s opened before nine a.m. so the Phoenix customers could shop earlier, when they wanted.Those one-off experiences aren’t necessarily easily replicable, but they’re hugely influential for creating long-term customers.The Definition of a Positive Feedback Loop A positive feedback loop is a process where a company listens to employees’ complaints or grievances, and uses that feedback to improve internal structure and workplace satisfaction. As a result of improved workplace satisfaction, the company is then able to increase their profits. It’s considered a loop because employees’ feedback (output) is used as input on a restructuring of the work culture, creating a circle.A positive feedback loop, essentially, focuses on employees’ input to make the workplace better — as opposed to a negative feedback loop, which focuses on customers’ input to make the product better.A positive feedback loop can be a formal or informal process, in which you collect employee feedback on their overall work satisfaction, and respond to that feedback to make your employees’ happier.A positive feedback loop is essential for your business’s long-term success. Having happier employees is valuable, but not just for employee retention — it’s also critical for your company’s financial success. In an excerpt from Noelle C. Nelson’s book, Make More Money by Making Your Employees Happy, she found stock prices for Fortune’s “100 Best Companies to Work For” rose an average of 14% per year since 1998 — compared to six percent rise since 1998 for the market in general. Ultimately, studies have found employees are willing to invest more time and effort into their work when they are happy at the company.Positive Feedback Loop Examples 1. MicrosoftIn 2014, Microsoft hired a new CEO, Satya Nadella, to deal with Microsoft’s toxic work culture. The high pressure and intense internal competition at Microsoft had turned employees against each other. The employees no longer felt united.After Satya Nadella was hired, his first major project was restructuring the company to alleviate the competition between departments. To tackle this, he asked every employee to re-focus on three common goals. He outlined these goals in an email sent to his employees, along with his new mission statement for Microsoft’s culture: “Team, I believe that we can do magical things when we come together with a shared mission, clear strategy, and a culture that brings out the best in us individually and collectively.”Satya Nadella ended his email to Microsoft employees with this remark: “I believe that culture is not static. It evolves every day based on the behaviors of everyone in the organization.”Nadella used employee feedback to improve internal structure and unify the company. Now, Microsoft doesn’t operate under divided teams with competing goals. Instead, each product falls under one vision, so employees can happily share responsibilities and work together.2. Southwest Airlines Southwest Airlines, a U.S airline, first started flying in 1971 — at the time, their vision was “to make flying affordable enough that anyone could fly.”Katie Coldwell, Director of Communications at Southwest Airlines, said, “Once we achieved this mission, it would have been easy to step back and say, ‘Okay, we’ve done it, we’re done.’ But we didn’t. We kept aspiring for something greater.” In the summer of 2013, Southwest Airlines rolled out a new mission statement: “to become the world’s most loved, most flown, and most profitable airline.”While it might’ve been easy to remain loyal to their old mission, Coldwell explained it was important for Southwest to outline a deeper purpose in their mission to inspire employees and make them feel like they were making a difference. This is more important than ever — in a 2016 Purpose at Work LinkedIn Global Report, 75% of purpose-oriented professionals reported satisfaction with their jobs, compared to 64% of non-purpose oriented professionals. Additionally, purpose-oriented professionals were more likely than non-purpose oriented professionals to stay at a job for more than three years.To increase a sense of purpose in the workplace, Coldwell encourages companies to ask their employees, “What is the value you bring to the world?”Southwest Airlines has been listed on Glassdoor’s Best Places to Work for eight consecutive years, from 2010 to 2018. Their flexibility and openness to change, despite being an older and well-established business, enables them to grow and continually inspire employees.How to Gather Your Feedback If you’re ready to use a negative feedback loop to improve your own product or service, take a look at our Customer Feedback Strategy guide. You might choose a survey, an NPS, or a feature request board to collect valuable information from customers — or, depending on your business’s onboarding process, you could collect product feedback when you speak with customers.If you’re ready to use a positive feedback loop to improve employee satisfaction, consider some of the steps Microsoft or Southwest Airlines took to make their employees happy — perhaps you try collecting feedback via email or department leaders, or adopt anonymous feedback systems like the Employee Net Promoter System (ENPS).Ultimately, there’s nothing better for your business than happy customers and happy employees, and both of these loops are critical for achieving both. Originally published Jul 6, 2018 6:00:00 AM, updated July 06 2018 Don’t forget to share this post!
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